Tag Viacom18

India, July 24th, 2024: To mark the 25th anniversary of the critically acclaimed Nickelodeon animated series, SpongeBob SquarePants, Viacom18 Consumer Products is all set for a yearlong celebration featuring exciting new collaborations and exclusive merchandise. The licensing and merchandising arm of Viacom 18 has partnered with several major artists, such as Raul Urias and Jisu Choi, Daniel Mackey and Berthet One, and Dennis Gabbana and Tik Ka from East. Additionally, the celebration brings fans closer to their favourite character with an exclusive collection of swimwear, rainwear, bucket hats, tote bags, and more.

Sachin Puntambekar, Head – Viacom18 Consumer Products, said, “SpongeBob SquarePants is an iconic global franchise that has captured the imagination of fans for 25 years. As we celebrate this milestone, we’re excited to tap into the creator and artist economy for unique designs and exclusive merchandise. This campaign is a testament to our commitment towards immersive experiences that extend beyond the screen, transcending into the lives of our audiences.”

Leaving no stone unturned for the SpongeBob SquarePants fandom, Viacom18 Consumer Products has planned an extensive marketing campaign spanning TV, retail, and digital activations. This includes SpongeBob and Patrick figurines at retail stores, takeovers, and dedicated character pages on D2C partner websites, collaborations with influencers, and promotional campaigns on popular channels such as Nickelodeon, MTV, VH1, and JioCinema.

Celebrate the 25 th anniversary of SpongeBob SquarePants with exclusive merch available offline and online platforms like Reliance, Flipkart, Lifestyle, Amazon India, and Myntra.

February 14, 2024; Mumbai, India: This Valentine’s Day, Comedy Central, India’s leading English Entertainment channel from Viacom18, is set to redefine the way we celebrate love and togetherness! In a connected world where smartphones paradoxically keep people apart, Comedy Central flips the story with a new creative campaign, ‘Your Happy Place, Happier TWOgether!’

Comedy Central invites fans to share a special moment with their loved ones in a unique, immersive digital experience. In tandem with Sociowash, an Integrated Advertising Agency, the brand turns the device that keeps people distant in real life – their smartphones – into a catalyst for connection. By splitting a short film into two halves, the campaign urges viewers to ‘Watch It Together’, i.e., to watch the complete film by physically putting two phones together.

Speaking on the innovation, Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18, said, “The campaign, ‘Your Happy Place, Happier TWOgether’, is a playful nudge for our viewers to stay connected in the digital age. By combining two solitary viewing experiences into one, Comedy Central reminds everyone that it takes two to tango.”