“ICICI Direct launches Live the AND Life campaign, conceived by Vector Brand Solutions “

Mumbai, 1 February 2024

ICICI Direct has unveiled their latest campaign, Live The AND Life, in collaboration with Vector Brand Solutions, a part of Quotient Ventures.

ICICI Direct Logo

Positioning itself as a one-stop solution for all financial goals, ICICI Direct’s campaign advocates the ‘AND’ lifestyle, encouraging users to pursue multiple aspirations simultaneously, without having to choose between them. The campaign emphasizes inclusivity and balance in one’s financial objectives.

Speaking about the campaign, Mr. Vijay Chandok, Managing Director, ICICI Securities shared, “The campaign is about empowering our customers to ‘Live the AND Life’, which in essence means achieving financial freedom through research-based investing and helping them meet their life goals and dreams. The values that underpin this effort are trust, innovation, expertise and progressiveness. ICICI Direct offers wide range of product and services in Equity, Mutual Funds, Fixed Income and financing options.”

T Gangadhar, Group CEO of Quotient Ventures, added, “We are delighted to announce our debut campaign for ICICI Direct. The ‘Live the AND Life’ campaign marks a strategic shift for the brand, presenting it as a trusted partner for individuals seeking a holistic approach to their financial journey, and promoting a lifestyle that aligns with diverse ambitions”.