Archives March 2023

Getting a good night’s sleep is crucial for our physical and mental health. Sleep allows our bodies and minds to recover and recharge from the day’s activities, and a lack of restful sleep can lead to a range of health problems like fatigue, mood swings, and a weakened immune system.

Sleep is a vital function that allows our bodies to repair and regenerate. During sleep, our bodies produce proteins that help repair cells and tissues, including those in our muscles, organs, and immune system. This restoration process is essential for maintaining good health and preventing disease.

Furthermore, sleep is crucial to our cognitive functioning and mental well-being. A lack of restful sleep can lead to cognitive impairment, including decreased attention, memory, and decision-making abilities. Additionally, poor sleep has been linked to an increased risk of depression, anxiety, and other mental health conditions.

However, getting enough sleep isn’t just about the quantity of hours you spend in bed, but also the quality of sleep you get. One way to improve the quality of your sleep is by paying attention to your bedding. The right bed sheets, blankets, and accessories can enhance your beauty sleep, directly connecting you to your body and mind.

Rajiv Merchant Domestic Retail, Boutique Living, Indo Count Industries Limited says, “When it comes to enhancing our beauty sleep, paying attention to our bedding can make a significant difference in the quality of our sleep. By creating a comfortable and cozy sleep environment, we can improve the duration and quality of our sleep, allowing our bodies and minds to reap the many benefits that come with restful slumber.”

When choosing the right bedding, there are a few factors to consider. Firstly, the material of your sheets and blankets is crucial. Look for natural fibers like cotton, linen, or bamboo, which are breathable and soft against the skin. Synthetic materials like polyester can trap heat and moisture, making you feel hot and uncomfortable during the night. Additionally, high-quality materials are more durable and long-lasting, so investing in good-quality bedding can save you money in the long run.

Next, consider the weight and warmth of your blankets. The ideal blanket should provide just the right level of warmth to keep you cozy without making you feel too hot or suffocated. Materials like wool, down, or a down alternative are excellent choices, as they offer warmth while still allowing your body to breathe.

Pillows are another essential component of your bedding. The right pillow can provide the right level of support for your neck and spine, helping to alleviate any discomfort or pain. Look for pillows made of high-quality materials like memory foam, which can conform to your body shape, providing customized support.

Finally, consider any additional bedding accessories that can enhance your sleep experience. Mattress toppers can add an extra layer of comfort and support to your mattress, making it feel like new. Adding a weighted blanket can also benefit some people, as it provides a sense of comfort and security, promoting relaxation and better sleep.

In conclusion, paying attention to your bedding can make a significant difference in the quality of your sleep. Investing in high-quality bed sheets, blankets, pillows, and accessories can directly connect you to your body and mind, enhancing your beauty sleep. By creating a comfortable and cozy sleep environment, you can wake up feeling refreshed, energized, and ready to take on the day.

Ranchi, Jharkhand, March 16, 2023 – As the 2023 edition of the National Poker Series (NPS) inches closer, the competition is set to become fierce with many players expected to compete for the top spot. With previous years’ winners joining the roster, the stakes are going to be higher this time around with players such as Vinayak Bajaj eyeing to turn his silver into a gold medal this time around. A 30-year-old analyst from Ranchi, his patience and incisive skills helped him fetch the silver medal in 2022 and paved the way forward for many others from the region to pursue their passion for poker.

While Vinayak’s stint with Poker began in 2016, his adventure has helped him reach the top ten of PokerBaazi’s Greatest of All-Tournament (GOAT), India’s largest poker event. With a pedigree of gaining positive results in most of his ventures, he has currently participated in 2207 events, winning prizes in 600 of those tournaments, and even won 23 tournaments.

Speaking about his expectations from NPS 2023, Vinayak said “It has been close to Seven years since I started playing poker, and the whole experience has been nothing less than a roller coaster ride. While I almost bagged the top prize last year, the NPS silver medal still holds a special place in my heart. For continuing to play poker professionally, volume is highly essential, especially in multi-table tournaments (MTTs). My goal is to play poker three to four days a week and participate in approximately 200 events per month which include high-octane tournaments such as the NPS”.

He added “After the first NPS, the game has evolved a lot and the stakes are higher than ever too. NPS draws a lot of new players into the fray where the idea is not just to promote it to poker players but to provide a platform for aspirants on the brink of pursuing the sport professionally as well as recreationally. NPS is being hosted on PokerBaazi yet again and with platforms such as PokerBaazi, the poker community does not have to worry about participating in several tournaments, as it provides you with an opportunity to showcase your skills and upskill yourself through NPS”.

Vinayak has helped open the floodgates for budding aspirants of Poker to showcase their skills and hone them further to help rise the ladder in the Poker community.

324 medals will be awarded to the winners of this year’s National Poker Series India 2023 (NPS). It will be hosted on PokerBaazi from 29th March-16th April 2023. To know the complete schedule, click here: https://nationalpokerseries.in/

16th March 2023: Hindustan Zinc, a Vedanta group company and India’s largest & only integrated producer of Zinc, Lead & Silver, has bagged the GreenCo Silver rating by CII for its sustainable mining operations. Company’s RampuraAgucha Mine andZawar Group of Mines has received the Silver Rating for their exemplary performance in waste & material management, green infrastructure & ecology, green supply chain, GHG emissions reduction, and renewable energy initiatives, to name a few.

On receiving the honor, Mr. Arun Misra, CEO of Hindustan Zinc said, “This is a huge recognition for our company which highlights our efforts towards sustainable growth. Our facilities have been recognized for their significant efforts to maintain ecologically sustainable operations. We also encourage our suppliers to adopt our sustainability strategy and improve ESG performance in their operations to achieve our shared long-term vision of sustainable growth.”

The GreenCo Rating is a holistic framework that evaluates businesses on the environmental friendliness of their activities using a life cycle approach. Implementation of the GreenCo rating system gives companies leadership and direction on how to make their products, services, and processes more ecologically sustainable.

The recognition reaffirms that Hindustan Zinc has been delivering on well-defined goals and progressing on a sustainable value-accretive journey. The company has taken significant steps for achieving the vision of Net Zero emissions by 2050 and is constantly investing in cutting-edge technologies to reduce its carbon footprint, transition to renewable energy, mitigate climate risk, and conserve resources.

Recently, Hindustan Zinc earned a spot in the esteemed S&P Global Sustainability Yearbook for the 6th time by being ranked amongst the top 5% ESG Score in the metals & mining sector. The company’s sustainability efforts have also resulted from them being ranked 3rd globally and 1st in Asia Pacific Region in S&P Global Corporate Sustainability Assessment under the metal & mining sector. The company’s commitment towards Environment, Social, and Governance has been recognized by CAP 2.0, CDP, S&P Global Platts Awards, CII National 5S Excellence Award, Bhamashah Award, and many more.

India, 16th March 2023: ASUS, today announced the expansion of its consumer notebook lineup with AMD Ryzen 7000 Series for the Indian market. Designed for young professionals, entrepreneurs & lifestyle enthusiasts the new range of laptops includes the flagship ZenBook 14 OLED along with VivoBook Series and the latest VivoBook Go Lineup. The pricing of the new ZenBook 14 OLED starts from INR 89,990, the VivoBook Go 14 from INR 42,990, the VivoBook Go 15 OLED from INR 50,990, and the VivoBook 15X OLED at INR 66,990. ASUS has also introduced the VivoBook Classic family with VivoBook 14/15 OLED and VivoBook 16 models starting from INR 55,990. These laptops will be sold online (ASUS e-shop/ Amazon/ Flipkart) and offline (ASUS Exclusive Stores/ ROG Stores/Croma/Vijay Sales/Reliance Digital). The ZenBook 14 OLED is powered by the latest AMD Ryzen 7030 series of processors with high 28W performance and up to 8 cores. The VivoBook Go lineup is powered by AMD’s new Ryzen 7020 series of processors.

Commenting on the launch, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said “With the aim & vision to tap the number 1 position in the Consumer Notebook segment in India in 2023, we are focused on introducing the latest tech innovations across categories. Over the past few years, the PC industry has seen exponential growth in India. Today, we have announced the launch of our iconic lineup of laptops bringing unparalleled performance, portability, and value to the budget notebook market of India by introducing Zenbook 14 OLED, VivoBook Go Series, and VivoBook classic family revamped with the new AMD Ryzen 7000 series.”

Blue lotus at Sayaji Hotel Kolhapur is hosting ‘Flavours of South’ to celebrate the vibrant and unique flavors of the southern states of India. The restaurant will be decorated with the theme of banana leaves while the staff would be dressed in traditional attire. Guests can enjoy an array of traditional dishes from 15th March to 19th March 2023, specially curated by the expert chef Rajaram Ravi.

The menu features a range of traditional delicacies from India’s southern states including Kerala, Andhra Pradesh, Karnataka, Telangana, and Tamil Nadu. The selection includes vegetarian and non-vegetarian options. Patrons will be floored to delectable starters that include Solai Punch Poricha, Andhra Paneer Tikka, Erachi Ularthiyathu, Meen Pollichathu, and a variety of salads. The elaborate main course includes Sorakaya Pappu, Ennai kathirikai, Urulai Vazhkai, Paneer Rara Bell Pepper, Roasted Fish in Cheese Garlic Sauce, Kari Kulambu, Chicken Chatpata, and Ambur Kozhi Biryani. The mains are accompanied by freshly prepared desserts that include Mango Barfi, Rose Pastry, Walnut Brownie, Semiya Kesari, Fruit Rabdi, and choices of ice cream.

The Blue Lotus restaurant is just the place to visit when you are in the mood to enjoy a lavish feast with the family. Join us to taste the delicious dishes from the southern states of India in this week-long festival.

Venue – Blue Lotus, Sayaji Hotel Kolhapur

Date – 15th March to 19th March 2023

Time – Dinner 7 PM to 11 PM

Prices – Rs. 925 AI – Adult & Rs. 650 AI – Kids

Hyderabad, March 16th, 2023: The iconic Osmania Medical College, launched the first of its kind ‘Skill Lab’ in Telangana; at its campus in Koti, today. Chief Guest Dr. K Ramesh Reddy, Director of Medical Education, Telangana; inaugurated the Skill Lab, a much-awaited milestone in the history of the institute. Dr. P Shashikala Reddy, Principal, of Osmania Medical College; presided over the function. Dr. Anuradha Medoju, Regional Director (MofH & FW), and Dr. Pandu Naik, Nodal Officer, Skill lab; graced the occasion. Skill Lab is a prototype demo and learning facility for healthcare professionals to fine-tune their clinical skills, prior to real-life application.

The Skill Lab is funded by the Department of Human Research, Ministry of Health and Family Welfare, Government of India under National Emergency Life Support. It will cater to nearly 500 undergraduates and postgraduates and several hundred para-medical technicians every year. The Lab is a valuable platform for medical professionals to practice procedural skills like Trauma management, Basic life support, Paediatric emergency, Obstetrics emergency, and acute cardiac management.

Dr. K Ramesh Reddy speaking on the occasion said, in our training programs the hands-on skills which we need to tackle emergency cases are really lacking in many of our colleagues, it is something that is very important. When we were students these types of labs were not available and literally we used to get trained in the casualty. It was a different attitude at that time. The education of the younger generation has shifted from skill learning to bookish learning, they are more dependent on volumes of literature available to them. They are not showing interest in the treatment of the patients, which will make a lot of difference in the days to come in the overall medical management. We need to take this very seriously and all the departments, especially the clinical departments should ensure proper training of the students in emergency skills. This is one area that is dynamic and a few minutes could make or break the situation. One has to be very active and try to tackle so that we will be able to save a life and give a quality life which is equally important. If it is delayed, the individual goes into a vegetative state, imagine the torture for the family. Here the skill labs will make a lot of difference. As per our university program, all the House Surgeons are trained in Basic Life support. But it’s a very short structured program, how many are concentrating on it and moreover, this course is conducted at the end of the course, because it becomes mandatory, it needs a certificate. That shouldn’t be the way, what I suggest is this training should be done at the time when they finish their final year and are ready to go for an internship. Because the internship is the real training ground for all of us and that is where especially management of trauma, the critical care skills, need to be structured in such a manner that respective departments train the students so that they will be able to put their skills to proper use. The Government of Telangana is very serious about mass training of CPR. You would have seen our Hon’ble ministers Harish Rao garu and KTR garu, conduct the inaugural program for CPR at different levels. The genesis of these skill labs was to not only train the doctors, paramedics, and Asha workers involved in the medical system but also police and sanitary workers should be trained in these skills. The state government is procuring mannequins so that programs can be done in different sections. For that this training is very important because if you don’t have proper trainers this program will be a total waste. We need to have properly trained trainers available in good numbers in every nook and corner of the state, so that even the mass CPR program can be done for common masses too on regular basis. Off late, we are seeing young people dying, they are just collapsing and dying, and some of them could benefit from a proper CPR at the right time. A similar Skill Lab facility will be shortly made available at Gandhi, Kakatiya Medical College, Nizamabad, and Siddipet, also shortly will seek sanction for all the 17 medical colleges in the government sector in Telangana. Government of India has given a structured training program, without any deviation from that, a proper training program has to be held. Even the upgradation of Training the trainer’s program should be done at regular intervals, which is also important. Ensure that initially, we cover all the areas which have no established medical colleges, all the medical professionals and workers from the neighborhood areas can be brought and trained there. The training programs should be for small groups so that proper skills can be imparted, such training will go a long way. The level of training should also differ, with a higher level of training for doctors and simpler training for medical workers. This particular center In Osmania will be a role model for other centers in the days to come.

Speaking on this occasion, the Principal, of Osmania Medical College Dr. P Shashikala Reddy said, Our students will now be able to proficiently manage surgical, cardiac, and obstetric emergencies with greater efficiency and skill. Those undergoing training will be awarded a nationally recognized training Certificate from this facility, which is mandatory for every Indian Medical Graduate. With this facility, Osmania students will be one of the best in dealing with emergencies.

A five-day Training of Trainers is being hosted for the first time in Telangana; from 13th to 17th March 2023; for Medical, Surgical, Paediatric, Anaesthetic and Obstetrics specialty doctors from Govt Medical College, Nizamabad; Gandhi Medical College, Guntur Medical College, and Kakatiya Medical College.

Mumbai, 16th March 2023: LenDenClub, India’s leading Peer-to-Peer lending platform has launched a new campaign with its brand ambassador Hardik Pandya. The new campaign named ‘Invest like Hardik’ by LenDenClub emphasizes new-age investors to invest in P2P lending that is hassle-free and offers high returns compared to traditional asset classes.

The new campaign aims to create awareness among investors to invest in new-age investment avenues like Peer-to-Peer lending, which is convenient and enables the investor to earn high returns while being non-market linked. The campaign anchored by Hardik underlines the messaging of being audacious and fulfilling your dreams by choosing the right investment class.

The campaign features Hardik Pandya as the protagonist engaging in amusing banter with the audience to showcase the benefits of investing in Peer-to-Peer lending while highlighting the industry-best product offerings of LenDenClub. The film displays various attributes of Hardik that have a direct correlation with his choices. The choice of having the tattoos he wants, maintaining a healthy lifestyle while being the life of the party, being disciplined at all times and finally improvising in the middle of the pitch – every sequence has been designed to bring alive the fearless story.

With Hardik Pandya’s affiliation with the world of cricket, the brand intends to entice people from all genres, for instance, users who have an affinity towards investing in various financial instruments, salaried individuals, novice investors, entrepreneurs and investors. Besides, it also aims to bank big on the mass appeal of Hardik among cricket enthusiasts.

Addressing audiences where Hardik Pandya after celebrating his big win on the ground says ‘Meri choices hamesha se hi different rahi hain.’ The campaign aims to quickly connect with audiences while riding on the different attributes of the cricketer. While building a unique appeal among audiences, the campaign seeks to enhance trust in investing while displaying the ease and simplicity of investing in Peer-to-Peer lending with LenDenClub.

With a lucid montage of stills and snippets featuring the ace cricketer, rocking background music, and a straightforward statement, the brand manages to make a mark as subtle and as powerful as the cricketer’s stint in sports.

Commenting on the new campaign, Mr Bhavin Patel, Cofounder and CEO, LenDenClub, said, “As a company, we have constantly been evolving to provide the best returns to our customers that transcend from understanding the customer sentiments to creating developments that encourage investing in P2P lending. With this alliance, we aim to raise attention to Peer-to-Peer (P2P) Lending.

The campaign thus ties back beautifully to our brand and what it stands for whilst showcasing how to avail simple and hassle-free investing through LenDenClub. Considering Cricket has always been more than just a sport in India, launching this campaign with Hardik Pandya further reiterates our resolve for mass appeal. I am sure that our 2 million investors will be able to resonate with Hardik’s brand personality as they also made a different choice when they decided to invest with LenDenClub.”

Commenting on the creative direction of the campaign, Saarthak Juneja, Creative Lead at Kandid Kanvass, the agency behind the campaign, said, “After Hardik Pandya came on board as the brand ambassador, it became imperative that each and every aspect of the creative campaign be reflective of his personality which fits with the LenDenClub brand perfectly. They both stand for effective unconventionality that works really well in this modern, to-each-his-own world.

In keeping with Hardik’s vivacious persona, the script, the treatment, the rap song treatment of the background score – all were consciously crafted to be peppy, fast-paced, fun and in-your-face bold. LenDenClub intends to be fearless just like Hardik. And it works. Just like Hardik’s non-traditional, unique choices.”

On the choice of Hardik Pandya as LenDenClub’s maiden campaign, Roneeta Ghosh, Business Lead at Kandid Kanvass, believes,” LenDenClub is a pioneer in the fintech sector, a cutting edge P2P platform – ideal for today’s new-age, modern investors. While deciding on the brand ambassador we felt we needed a dynamic and iconic personality like Hardik Pandya who is perfectly placed to be able to inspire today’s young India and be the most credible face for the brand. People both look up to him and respect him for creating his own unique path, something that aligns with LenDenClub’s intentions.”

Hardik Pandya’s resilient personality has always delivered high returns on the ground, just as LenDenClub offers the same to its investors in the new-age Peer-to-Peer lending platform. Despite his different choices, they have consistently given him an edge above the rest. The all-rounder will display LenDenClub’s core values of knowledge, trust, & authenticity.

Bangalore, Mumbai, 1 6th March 2023: LEAD, India’s largest School Edtech company, has completed its acquisition of the local K-12 learning business of Pearson India. The acquisition is a strategic investment for LEAD, which now has the largest portfolio of School Edtech products and services to better serve the learning needs of the entire spectrum of 5 lakh+ private schools in India. With this acquisition, LEAD has widened its reach to improve learning outcomes in 9000+ schools across India.

Sumeet Mehta, Co-Founder, and CEO, of LEAD, said, “Different school segments in India have very different learning needs. With this acquisition, LEAD aims to serve as a single-point solution provider for all the learning needs of both affordable private schools in India’s small towns, as well as private high-fee schools in its metros and large cities. We will build on the combined knowledge, experience, and team strengths of both companies to create opportunities for growth and innovation, and to further deepen relationships with our school partners.”

School Edtech is poised for sustained expansion post Covid, driven by the growth aspirations of school owners and related ecosystem stakeholders, and visionary policy initiatives such as NEP 2020. As India’s leading School Edtech company, LEAD is committed to improving learning outcomes by transforming schools across the country. The acquisition of the local K-12 learning business of Pearson India will help fast-track LEAD’s mission of providing high-quality, integrated School Edtech solutions to over 60,000 schools across India by 2026. The Board of Directors of both companies approved the acquisition in January 2023 and EY was the exclusive financial advisor to LEAD on the transaction.

In January 2023, LEAD raised ~Rs. 160 crores via a mix of long-term capital from Alteria Capital and Stride Ventures, India’s marquee venture debt investors; and working capital financing from prestigious banks such as Standard Chartered Bank, HDFC Bank, and ICICI Bank. With the path to profitability for LEAD’s base business of Affordable Private Schools already established through existing capital, the new round of fundraising will help finance LEAD’s organic and inorganic growth plans.

March 16th, 2023, Bengaluru: Automobile, a Bengaluru-based Full-Stack Mobility solution provider, has announced solid plans to increase its talent pool by hiring an additional 100+ new employees by the end of the calendar year 2024. The current staff strength of Automovill is 55 and with the scheduled recruitment hike of 100%, the company is on track to cross the mark of 160+ employees. In the previous quarter, Automovill had successfully roped in 15 employees. The new hiring announcement comes in the wake of the company’s explosive growth in the fiscal year 2022.

The startup will aggressively fill positions in all departments, including 30 in Operations, 8 in Marketing, 10 in Technology, and the remaining positions in Human Resources and Administration. The hiring effort is primarily focused on bringing on board City Managers, WSMs (Workshop Managers), Supply Chain Managers, and experts in Senior Level Marketing & Operations (VPs) in the cities of Bangalore, Hyderabad, Mumbai, Pune, Guwahati, NCR and Calcutta.

Commenting on the hiring targets Mr. Sambu Ramana Co-founder & CBO, of Automovill said: “There is unprecedented market potential in what we do at Automovill, particularly in these times of upheaval and transition. The newly hired professionals will not only position us to dominate the sector but will also have a meaningful impact on the economy of different regions. At Automovill, we intend to provide a platform where talented, passionate people with a strong sense of purpose can actively contribute to addressing the shortcomings in the automobile after-sales segment. Additionally, the hiring effort is important for us because we understand that there are plenty of skilled individuals looking for exciting prospects at a time when major companies from the diverse sector are laying off their workforce.”

Automobile claims to be a one-of-a-kind platform for aggregating automobile service providers, connecting vehicle owners with all kinds of automobile service providers under one roof. The unified platform enables users to book the service they require, and Automovill handles the request with the closest or most appropriate service provider in a hassle-free and intelligent manner.

With its hybrid and adaptable business model, Automovill has become a trusted brand and one of India’s fastest-growing after-sales service companies. With its B2B and B2C revenue streams, Automotive plans to accelerate its revenue and growth momentum in the current fiscal as well. Simultaneously, the brand is developing a comprehensive platform for its technicians to boost their learning and earning potential. To add value to customers and streamline the auto after-service and maintenance sector, the brand also regularly updates its technology offerings.

There’s a lot of talk in town these days about sustainability. Many new brands have emerged that are catering to our needs in a ‘sustainable’ manner. But, exactly, what is sustainability?

In a broader sense, sustainability seeks to prevent the depletion of natural or physical resources so that they will be available for a longer period of time. Because the world’s population is rapidly increasing, it is critical that we preserve our natural resources. New-age brands have developed solutions to meet people’s needs in a more sensible manner. They are concerned not only with customer satisfaction but also with replenishing and healing Mother Earth.

Let’s take a peek at a few such brands that are catering to our lifestyle ‘sensibly’.

1. Bambrew: Bambrew is a one-stop innovative solution provider for sustainable packaging in India. With a mission to wipe out plastic usage in the packaging industry, it offers a host of products that are 100% handmade, reusable, and the perfect natural substitute for single-use plastics in the B2B domain. The company curates every product made from bamboo, sugarcane, and seaweed. Incepted in 2018, Bangalore-based Bambrew is the brainchild of Vaibhav Anant. When the news around the plastic ban spurred, he realized that most of the plastic waste generated comes from the packaging industry, around 55% of the waste generated across the globe. This distressing situation intrigued him to create an effective alternative to single-use plastic straws by using Bamboo Fibers. Eventually, Bambrew was established to offer environment-friendly and cost-efficient packaging solutions.
2. NONA Lifestyle: Nona Lifestyle, which was established in 2016, is your one-stop shop for all corporate merchandising needs, from design to delivery. The company is known for best-in-class operations, a unified tech platform, and streamlining the sourcing and supply chain procedures. Every stage of the supply chain is streamlined by the automated backend platform, including the factory execution system, supply tracking, real-time supplier capacity planning, inventory and logistics analytics, and digitization of back-end and financial activities. With Nona Lifestyle’s solutions, brands may acquire merchandising that is specifically catered to their needs and demands, whether that be a windcheater for chilly winds, a jacket to shield against the cold, or a combination of both. Nona is prepared to assist brands with their ideas.
3. Aquaconnect: Founded by Rajamanohar Somasundaram, Aquaconnect is a full-stack aquaculture platform with embedded fintech that uses Satellite remote sensing and Artificial Intelligence to enable aquaculture farmers, retailers, and seafood buyers to increase access to formal credit, farm inputs, and post-harvest markets. Their unique tech solutions supercharge the entire aquaculture value chain and help build predictability and transparency into the value chain thereby making it efficient. Aquaconnect accelerates the adoption of technology by farmers and promotes the sustainable growth of the seafood industry.
4. Boon: The brainchild of Dr. Vibha Tripathi, Boon is a water tech startup with a mission to use innovation for impact. it started with the development of WaterATM®, a unique solution deployed widely for social impact, to bring affordable drinking water to the masses. In order to maintain a large fleet of spread-out purification plants throughout India, Boon established an R&D center and developed a patented IoT platform called Clairvoyant™. One of the world’s first and most advanced dedicated platforms for drinking water. This technology was later adapted to enable hotels and offices to eliminate plastic bottles from their premises. Boon has led a revolution in replacing plastic bottles from hotels with sustainable glass water bottles with its innovative systems with the Zero Mile Water™ concept. Boon aims to challenge the status quo with technology and innovation. Currently, plastic bottled water is damaging the environment and health while existing water purifiers are extremely inefficient and reduce the mineral content in water. Boon’s water purifiers are up to 4 times more efficient than standard purifiers and can have up to 3 times more minerals.