Archives March 2023

Goa, 7th March 2023: In line with Vedanta’s commitment to equality, diversity, inclusion at the workplace, and women empowerment as a whole, Vedanta Sesa Goa has launched a campaign #IronLadiesIndia on International Women’s Day to highlight the massive contribution of women in the society and to felicitate them for their exemplary achievements. Mr. Navin Jaju, CEO, Sesa Goa, Vedanta Limited felicitated such outstanding women viz- Sucheta Dessai, SP, Training, Goa Police, Siya Shaikh, Founder of GoWomania, WEBN & GoenKart and Manaswini Prabhune Nayak, Journalist and prominent social worker.

For Vedanta, the objective of this year’s #IronLadiesIndia campaign was to use its platform to promote women from society, who have become an inspiration for others by pushing the boundaries and thereby instilling confidence in women around the country. The company launched a campaign on its digital and numerous communication platforms that demonstrated the laudable achievements of women from community and Vedanta Sesa Goa. Videos of Vedanta Sesa Goa employees and community women achievers highlighting their journeys, were shared on social media and through other communication platforms.

In line with this year’s International Women’s Day theme of ‘DigitALL- Innovation and Technology for gender equality’, the women employees from Vedanta Sesa Goa, who have contributed exceptionally to the field of digital were also felicitated namely Suvarna Raut, Pooja Prabhu, Priyanka Korgaonkar, Amanda D’Souza, Nikita Singh, Swetha J S, Soumi Halder, Monalisa Diniz, Muriel Pereira, Ashwini Sinari and Shrijaya Chauhan as a part of the campaign. The campaign has received an overwhelming response from employees and business partners of Sesa Goa as well as the community at large.

Mr. Navin Jaju, CEO, Sesa Goa Business, Vedanta Limited, said, ” Every day is ‘Women’s Day’ as they are an integral part of our lives. At Vedanta, we strive to inculcate an inclusive culture and values through various initiatives that acknowledge diversity in all its forms. I firmly believe that promoting gender equality and empowering women is essential for the holistic development of our nation.”

Speaking on the occasion, Ms. Sucheta Dessai, SP, Training, Goa Police, said, “On International Women’s Day, I want to highlight how women are contributing immensely to all sectors across the world. Women are definitely the stronger lot and the sacrifices they make managing both the outside world and home is commendable. It’s heartening to see so many young women at Sesa Goa making a mark across different fields. My best wishes to the whole team of Sesa Goa for this campaign saluting the iron will of women”

Ms. Richa Dubey, CHRO – Sesa Goa, Vedanta Limited said “Today, we are celebrating the Iron will of the Women on ‘International Women’s Day’. Women are breaking the barriers, challenging the norms and leading the way forward, towards a more equitable world. At Sesa Goa, we are committed to creating a workplace that is diverse, inclusive and equitable in all its forms .Let us support the endeavours of these #IronLadiesIndia in bringing a positive change in the world.”

At Vedanta, high-potential women employees are identified and nurtured to build a pipeline of women CXOs. Vedanta Group has framed best-in-class leadership development programmes like V-Lead and Tarang to promote diversity and inclusion at the workplace. Vedanta Group is always a step ahead to recognise and reward the contributions of employees without any biases and has rolled out an equal opportunity policy that aims to encourage equal employment opportunities without any discrimination.

New Delhi, 7th March 2023: Home-grown wearables brand Fire-Boltt announces the launch of its all-new smartwatch – ‘Ninja Fit’ for fitness enthusiasts. The smartwatch comes with a minimalistic design and a 9.5 mm ultra-thin body which makes this smartwatch super lightweight and stylish. Equipped with a 1.69-inch full-touch HD display and 240*280 pixels of resolution, Ninja Fit is the right mix of style and functionality. The smartwatch will be available for purchase on Amazon & Fireboltt.com from 8th March onwards at an introductory price of INR 1299.

Designed for fitness enthusiasts, Ninja Fit comes with 123 sports modes that enable users to track their performance on the go. Whether you are running, cycling, or swimming, Ninja Fit ensures that you do not run out of training modes to work on. The smartwatch is IP68 water-resistant so one doesn’t have to worry about moisture and splashes. With a sleek and stylish design, the smartwatch boasts a range of advanced features that will take your fitness routine to the next level. Moreover, the smartwatch comes with over 100+ watch faces to go with your every mood and outfit. It also gives smart notifications so that you never miss out on any message or an important notification in any case.

Commenting on the launch, Aayushi Kishore and Arnav Kishore, Co-Founders of Fire-Boltt, said, “Ninja Fit is yet another chic and lightweight smartwatch for fitness enthusiasts who seek feature-loaded smartwatches on a budget. The smartwatch is purposefully designed to be lightweight while retaining robust and rugged aesthetics. We are confident that it will be well-accepted in the market. ”

Ninja Fit is fuelled by a powerful battery that can run non-stop for up to 5 days in classic mode and 30 days in standby mode. Additionally, the smartwatch is loaded with exciting features like periodical health & wellness reminders, music control, camera control, weather forecasts, a timer, and an alarm clock. The smartwatch can also track heart rate, sleep cycle, menstrual cycle, and SPO2 levels. Ninja Fit is available in 6 striking colour variants- Blue, Black, Beige, Green, Grey, and Red.

Hyderabad, March 07, 2023…….: International Institute of Information Technology, Hyderabad (IIITH) and the Wikimedia Foundation, the non-profit that operates Wikipedia and other free-knowledge projects, successfully concluded the 2nd Wikimedia Technology Summit at IIIT Hyderabad campus today.

The one-of-a-kind event enabled discussions around developing the future of the internet, forging enduring alliances, and engaging in open discussions about the cohesion between technology and open access to knowledge. It was organized by IIITH’s Indic Wiki Project – an initiative funded by The Ministry of Electronics and Information Technology (MEITY), and supported by the Government of Telangana, to enhance the online presence of Indic language encyclopedias.

The second Wikimedia Technology Summit aimed to foster collaboration and innovation in the field of Indic language technology, with a particular emphasis on promoting open-source solutions and building a community of like-minded individuals and organizations.

Speaking at the opening ceremony Prof Vasudeva Varma, Centre Head, Language Technologies Research Center (LTRC), IIIT – Hyderabad said “We have a large number of people speaking Indian languages but the amount of ‘useful’ digital content available in these languages does not represent our cultural and linguistic richness. It is our immediate need to make knowledge available in our languages. Crowd-sourced encyclopedias like Wikipedia make huge contributions to enhancing the knowledge, awareness, and rationality of people. This summit addresses important issues in enriching content and knowledge available in human languages and the ways to overcome challenges.”

The event was kicked off on 2 March with a full-day mini-hackathon that brought together numerous open-source developers and programmers working on Indian Wikimedia projects to deliberate, create tools, and collaborate on MediaWiki to further the technology available for working on Indic Languages.

Following the mini-hackathon, the Summit featured a series of talks, and panel discussions on 3 and 4 March on topics such as the future of open knowledge, the creation of sustainable knowledge systems, digitization of content, and digital humanities – all with a focus on Indic languages. It also featured keynote addresses by leading experts from the field of Indic language technology, learning researchers, and technology platforms.

During her virtual keynote speech, Selena Deckelmann, Chief Product and Technology Officer at the Wikimedia Foundation, said “As we think about ways to increase digital adoption and participation, it is important for us to recognize the importance of local languages. Since multilingualism is a way of life, it has to be represented and celebrated!” She added, “So much good work is being done across the South Asia region that deserves recognition. This Summit is an opportunity to learn from and connect with each other on all of these efforts.”

Over the course of the event, which brought together top researchers, open technology enthusiasts, Wikimedia volunteers and members of WikiClubs (a project that aims to form youth clubs at educational institutions to enable creation of free and open content) – over 150 attendees had the opportunity to participate in a wide range of topics to discuss best practices and set the future course of knowledge access in regional languages on the Internet.

For more information about The 2nd Wikimedia Technology Summit 2023, including videos and presentations from the event, please visit the official website at https://indicwiki.iiit.ac.in/summit-2023/.

7th March 2023, Bengaluru – Brookfield Properties and The Leela Palace Bengaluru are making a significant stride to elevate the game of golf in India through their collaboration as Title Sponsors for the Karnataka Golf Association (KGA) Premiere League tournament popularly known as KPL. This contemporary format of the game concluded on March 3, 2023, with 24 teams vying for the top spot and the prestigious KPL Trophy. Cauvery Express (Owned by Nirod Kumar Lenka) received the coveted KGA Premier League Trophy while the Fanzart Eagles (Owned by Mr. Anil Lala) was the runner-up. The tournament, designed to be a thrilling experience, with a unique ‘IPL-like Format’ witnessed the participation of over 450 golfers and 500 attendees from the business community, along with members of the KGA. Several eminent personalities like Geetanjali Kirloskar – Director of Kirloskar Group, Kodandaram Ramaiah – Owner of MSR Hotels and Sitaram Shetty – Chairman of SNC Power Corporation Private Limited were part of the KPL.

As an extension of this association Brookfield Properties and The Leela Palace Bengaluru curated an exclusive 9-hole

shotgun format tournament on February 23, 2023, for the CXOs which was teed off by Vijay Amritraj, an ace Indian celebrity tennis player. The tournament also featured prominent names from the corporate world, such as Ranjan Biswas (Director, EY), Arjun Pratap ( a TedX Speaker and the CEO of EDGE, an AI-powered innovative HR tech provider), Dr. Mahesh Reddy (Director, Corporate Affairs & Projects – CSR, Dream Sports), Don Kyu Kim (from the Embassy of the Republic of Korea) and many such who engaged in some high-level corporate power play and kept the spectators on the edge of their seats. Another bespoke event ‘A masterclass with KGA golf champions’ is also on the cards.

Commenting on the initiative, Mr. Shantanu Chakraborty, Executive Vice President at Brookfield Properties, said, “We are excited to bring these exclusive experiences to our clients and partners across India. This partnership with KGA provided a bespoke platform for leaders from various walks of life to come together to connect, collaborate, exchange perspectives and bond over the game of golf.

Madhav Sehgal, General Manager of The Leela Palace Bengaluru added, “We at The Leela Palace Bengaluru are thrilled to be in association. With a shared vision and values, these initiatives promise exciting collaborations. We look forward to standing alongside Brookfield Properties in supporting and contributing to the growth of golf in India.”

Prithviraj Urs, President, KGA commented “I would like to begin by saying that it has been a great privilege for me to

have been to be part of this event and most importantly, to be able to play and enjoy the fellowship. I am delighted that Brookfield’s and The Leela, were are title sponsors for our KPL this year. They have brought in a wonderful hospitality angle, and we look forward to their partnership in the year ahead. The team at KGA led by Sanjay have also been simply superb.”

With such initiatives, Brookfield Properties and The Leela Palace Bengaluru are taking their partnership with the KGA to the next level, providing golf enthusiasts and partners with an opportunity to engage with the best golfers and experience the sport uniquely and memorably.

Mumbai –7 th March 2023: MCON Rasayan India Ltd Initial Public Offering (IPO) got fully subscribed within hours of opening on the first day. Driven by strong response from Retails, the RII portion was subscribed 23.41 times and the NII portion was subscribed 7.42 times on Day 1. At 3:30 pm, for the total Issue size of 17,10,000 equity shares, the total bids received was 2,56,44,000 equity shares

MCON Rasayan India Limited specializes in manufacturing, marketing, and distributing contemporary building materials and construction chemicals. It boasts a comprehensive product portfolio (more than 80 products) that caters to various construction applications, from foundation to finishing. In contrast to its competitors involved in the cement or paint industry, MCON Rasayan stands out as one of the few players in the country with such a diverse product range, available at a competitive price point. Also, The company had introduced eight (8) innovative products in the past three (3) years either independently or in consultation with their clients.

Mahesh Bhanushali, the CMD of the company on this occasion expressed his gratitude and appreciation for the overwhelming response received from investors. He stated that the strong demand reflects the investors’ trust and confidence in the company’s growth prospects, innovative products, and excellent management team.

GYR Capital Advisors Private Limited is the Lead Manager to the Issue. The IPO is available for subscription from March 06, 2023, to March 10, 2023. The Equity shares offered through this IPO are proposed to be listed on the EMERGE platform of the NSE on March20th , 2023.

The promoter and promoter group shareholding will be 66.64% post-IPO, from 91.45% pre-IPO. The company proposes to utilize the funds towards funding the working capital requirements of the company and General
corporate purposes.

Incorporated in 2013, MCON Rasayan India Ltd., has two manufacturing units and a strong presence in three states, majorly in Maharashtra, Gujarat and Rajasthan with 100 distributors and 1300 retailers. The products are marketed and sold under the “MCON” brand and their clients are developers, civil contractors and architects.

The construction chemical market is considerably fragmented. As per the CareEdge Report (Construction & Construction Chemicals industry dated June 2022), the industry is expected to maintain its momentum of growth driven by its untapped potential and growth of the construction industry in coming years. With increasing new construction activities and repair and rehabilitation technologies, the demand for construction is likely to make parallel growth. The high import cost of construction chemicals brings an opportunity for the domestic industry to expand and manufacture greater and more advanced products and solutions.

Bangalore, March 07, 2023: In an interesting insight, PayNearby, India’s leading branchless banking and digital network, today said that more than 10,000 women entrepreneurs have dispensed over ₹900 crores of financial services in the last financial year. The report further highlighted that more than 76% of female customers, who availed basic banking services at PayNearby’s retail outlets preferred biometric authentication as a mode of cash withdrawal. Interestingly, cash which dominated the payment space among women in FY 2021-22, still continues to hold strong, with around 48% of women saying they preferred dealing in cash. Aadhaar-led transactions and UPI QR too have gained momentum. Cards continue to have minimal presence in this segment.

The insight was shared as part of a detailed survey titled – PayNearby Women Financial Index (PWFI) – an annual Pan-India report showcasing financial consumption by women at retail stores, released by PayNearby in association with the Reserve Bank Innovation Hub (RBIH) today. The annual report, in its third edition, was prepared basis a Pan-India survey conducted by the company among 5,000+ retail stores in the country, recording financial transactions of women consumers as observed in those outlets.

According to the survey, more than 75% of the retailers mentioned that women within the age group of 18-30 years were the most digitally adept, with over 60% of this age bracket owning a smartphone and accessing digital content through it. This was immediately followed by the age group 31-40 years.

Over 65% of women customers, especially in the cash withdrawal markets, fell in the age group of 31-40 years, with AePS being the most used banking service. Though cash has lost some ground since the last report, it still continues to be the most preferred mode of payment with 48% citing cash payment as their first preference. Incidentally UPI too saw good growth in adoption among women consumers, with preferences ranging from 5-20% among different age groups. Card continues to have little to no recall and usage in this segment.

Approximately 78% of women cited cash withdrawal as the primary reason for visiting a retail store for financial transactions. ₹1000-2500 was the most preferred range of withdrawal for women across the country.

Mobile recharges, bill payments and travel booking were the next three popular services availed by women customers at retail touchpoints. At urban and metro centers, money remittance saw good adoption with transactions being primarily conducted by young working women belonging to the age bracket of 21-30 years and 31-40 years. EMI payments at retail outlets also witnessed decent growth. Though mostly in the range of ₹500-1000, the growth in EMI collection indicates increased awareness and appetite for credit and other financial products in women across the country.

The report further stated that while more than 74% of women operated their bank accounts themselves, they were primarily for the purpose of cash withdrawals and cash deposits. Interestingly, more than 20% of the women also admitted to their husbands operating their bank accounts instead of themselves.

When asked about their top three saving goals, ‘child education’ topped the list, which was followed by ‘medical emergency’ and ‘buying household electronic items’. Interestingly, there was a growing awareness among women to save for their children’s future with more than 68% of those surveyed citing good education for their kids as a priority for them. Saving for medical emergencies and rainy days stood at 30% with women being aware of future exigencies post the pandemic. 55% of women indicated ₹500-750 as their preferred range for monthly savings. Formal savings instruments though, continue to see thin adoption, with less than 15% of those surveyed aware of formal savings instruments.

Consumption of evolved services such as insurance still continues to be low (1%) despite 29% of women being aware about insurance products. The survey highlighted that for India to be financially inclusive in its true sense, there is an impending need to create more awareness for the same, especially across rural and beyond Tier II markets. However, among the cognizant respondents, life insurance followed by health were the preferred choices.

Further, the survey indicated that almost 39% of women visiting Kiranas and retail outlets for financial transactions used smartphones and also availed WhatsApp actively. Adoption in cities was as high as 50-60%. Rural Bharat also saw a good adoption, with double-digit adoption almost everywhere in the country. This signifies a rising acceptance of digital services among women consumers visiting Kirana stores for financial transactions.

The research specified that there was an increased awareness for online entertainment and online commerce, with 16% and 23% of respondents showing willingness to consume these services digitally. It ratifies the fact that women at the last mile are ready to graduate to the next level of lifestyle and technology and validates the latent demand for such services among them.

Another interesting trend that was visible was the leap in travel bookings made by women customers at the retail outlets. 90% of the respondents showed willingness to book a rail ticket from their nearby store, with more than 16% confirming that they have booked one in the last year. Financial identity through PAN card issuance also saw good adoption in this cohort, and although the numbers are still small, it indicates the growing awareness among women to become self-reliant and be a part of the formal financial economy.

Commenting on the findings, Anand Kumar Bajaj, Founder, MD & CEO, PayNearby, said, “The findings in the PWFI report are inspiring and emphasize the fact that women of the country are slowly but steadily gearing up to walk hand-in-hand with India’s growth.

At PayNearby, we believe it is our responsibility to bridge the digital divide that exists between segments. Towards this purpose, more than 10,000 of our women entrepreneurs have distributed over ₹900 crores of financial services in the last financial year. This uptake in the consumption of AePS and UPI at the last mile is the result of the progressive efforts of National Payments Corporation of India (NPCI). NPCI has been the flagbearer of India’s digital transformation and our constant guide in furthering Bharat’s digital journey.

We are also grateful to RBIH for helping us build a fertile ground and a brigade of futuristic Digital Naaris to carry the torch of inclusion further. We want women to have greater control over their earnings, savings, and other critical elements. For this, we aim to enable form-factor agnostic, simple-to-use platforms at all nearby retail stores, so that our women can take control of their futures and be active partners in the nation’s success story. Sashakt Naari, Sashakt Desh,” Mr. Bajaj added.

Commenting on PWFI, Rajesh Bansal, CEO, RBIH, said, “It is heartening to see that there is an uptake of digital financial products and services among women at the last mile. The PWFI report is an eye-opener and game-changer as it will help us leverage technology and innovation in the right direction. Serving as a template, it will help us build symbiotic partnerships and alliances in the financial services ecosystem to design smart, creative, and sustainable solutions for un/underserved women users in India. We are glad that RBIH has partnered with PayNearby in its journey towards building an inclusive nation and changing the notion of how finance is perceived by women or how the market sees and serves women as end-users. At RBIH, we believe economic empowerment will drive gender equality and we are committed to making all women self-sufficient by rooting for frictionless finance for all.”

Jayatri Dasgupta, CMO, PayNearby, said “India is at the cusp of a digital revolution. However, for this to happen, our women force needs the necessary tools to get inducted into this fast-moving digital economy. We are delighted to present our third edition of PWFI, an annual stock taking exercise of where we stand and what needs to be done to evolve women into equal participants in India’s growth journey.

It is encouraging to see young women actively consuming digital financial services across retail stores in the country. The women in Bharat are aspirational, and the increased uptake of services like assisted commerce, online education and PAN issuance validates our commitment to make these services easily available at a store nearby. Today, even though the journey is largely assisted, to make our women self-sufficient, we will need to work harder on creating a more empowered ecosystem around them. This means ensuring easy availability of all products and services that can break tech and cost barriers and be easily assimilated across all segments of the society.”

Bengaluru, 07/03/2023: India’s leading Diabetes Centre, Dr. Mohan’s Diabetes Specialties Centre has announced a truly unique celebration for International Women’s Day with a social media dance challenge for women to realize the importance of healthy living with diabetes and cancer. In collaboration with Breast Imaging Society, India the contest aims to promote awareness in a fun and peppy manner for women of all ages to include a simple dance sequence in their day-to-day routine, which would have a significant impact in their later stages of life.

‘THANDAV’ is a dance routine conceptualized by Dr. R M Anjana, Managing Director, Dr Mohan’s Diabetes Specialties Centre and President, Madras Diabetes Research Foundation, and Dr. Ranjani Harish, Senior Scientist at Madras Diabetes Research Foundation (MDRF) aimed specifically for women and incorporates easy, repetitive and simple steps into popular Bollywood, regional and folk songs. This dance routine follows HIIT – High Intensity Interval Training, which is known to combat cardiovascular and metabolic complications. With self-care taking a backseat for women in general due to family obligations and several external factors, this daily dance routine can be enjoyed by women at the comfort of their very own homes, especially for the non-urban and conservative families.

‘This THANDAV dance challenge’ will consist of a reel making contest where participants should make a 30 seconds reel on the globally acclaimed ‘Naatu Nattu’ song of the sensational hit movie RRR. There is a 2-minute video YouTube link provided for women with THANDAV steps. They can choose any 30 secs from that video for their reel. Starting from the 8th of March, 2023, women can upload their dance video and share the same on their social media platforms with the hashtag #thandavforgoodhealth and tagging @drmohansindia.

Further details about the challenge will be announced on the social media sites of Dr. Mohan’s Diabetes Specialties Centre.

India, 7th March’23: PVR Cinemas, the largest and the most premium film exhibition company in India, is augmenting patrons’ big screen entertainment by celebrating Holi and International Women’s Day in a scintillating manner. The company has put together a bundle of experiences to make the upcoming festive week truly special and memorable for them. This includes an exclusive Film and Food Festival, along with exciting and irresistible offers around these occasions.

A special Holi Street Food Festival is being organised at select PVR luxury cinemas from 6th – 12th March, that features a colourful spread of handcrafted chaat delicacies for a perfect movie outing.
In addition to that, consumers can avail a flat 20% discount on Holi e-Gift Card from 8th-12th March purchased via PVR App/Website.

To celebrate the spirit of womanhood, PVR is organizing a special Women’s Day Film Festival from 5th- 8th March by screening handpicked women centric films including Chandni (Hindi), Raazi (Hindi), English Vinglish (Hindi), Gangubai Kathiawadi (Hindi), Everything Everywhere all at once (English), Fakt Mahilao Maate (Gujarati), Hellaro (Gujarati), Kutch Express (Gujarati), Hirkani (Marathi), Jhimma (Marathi), June (Malayalam), Mahanati (Telugu), Oh Baby (Telegu), Raat Chasi (Tamil), Aruvi (Tamil) and Kanaa (Tamil). These will be screened in 48 cities across 100+ PVR and INOX Cinemas in India. PVR is also offering a 20% discount on Women’s Day eGift card from 1st -7th March. On March 8, to make the day special, women patrons will be welcomed with a complimentary tub of popcorn while enjoying their favorite movie at PVR Cinemas. All offers are applicable on movie ticket booking via PVR app/website.

In a world where gender equality remains a pressing issue, it’s always heartening to see companies taking steps towards creating a more inclusive workplace. One such company is Clove Dental, which has made significant strides in nurturing equality by ensuring that women make up 70% of its overall employees’ base. This is a significant achievement and a testament to the company’s commitment to creating a diverse and inclusive workplace. Let’s take a closer look at how Clove Dental has achieved this feat and what it means for the future of the workplace.

On the occasion of International Women’s Day, Clove Dental is emphasizing its commitment to creating an inclusive work culture that empowers women. With a belief in picking the best talent in the industry, Clove Dental has achieved a remarkable feat with 70% of its overall employees being women. The company recognizes and values the unique contributions that women make to society and the workplace. Women are particularly well-suited to handle some of the more complex dental treatments such as root canal treatment, surgical extraction, and teeth whitening, among others. Additionally, women are known for their collaborative spirit and ability to create a culture of warmth, respect, and growth.

Deliberating on the occasion, Lt Gen Dr Vimal Arora, the Chief Clinical Officer at Clove Dental stated, “Women are the strongest driving strength in our lives. They are the building force everywhere; be it family, work, or society, as they always have an inherent multi-tasking capability. At Clove, we believe in celebrating and supporting women. We have around 1900 employees in our 340 clinics, of which 70% are women. We believe that women are strong influencers and are constantly breaking stereotypes.”

Adding to this, Renuka Dudeja, Chief Marketing Officer, Clove Dental said, “Women driven companies are hard to find. Clove offers an environment of belonging and freedom to be, who truly want to be. Sometimes all it takes is a little encouragement and hope, which every employee receives at Clove Dental. The brand has been working rigorously towards aiding the cause of equality among women employees and has done a great job at supporting that cause”.

New Delhi, March 2023: PURE EV has commenced deliveries of its latest commute electric motorcycle, the ecoDryft, much ahead of schedule. The initial set of vehicles were delivered at their dealership outlets across Hyderabad and Andhra Pradesh. Company has made stocks available across Pan India outlets and deliveries will happen on the auspicious day of Ugadi/Padwa, 22nd March 2023.

The first owner of a brand new ecoDryft, Mr. Nagendra Rao said, “As an existing petrol motorcycle owner, I have been eagerly waiting for an electric motorcycle that fits my budget for a long time and delivers 100 KM range. When I heard about ecoDryft launch in February, I went to the nearest dealership (eDrive Motors, Hyderabad), took a test drive and booked the vehicle in February and am taking it home in March”.

PURE launched ecoDryft at an inaugural price of Rs 99,999/-* last month. As per PURE, ecoDryft has a top speed of 75 KMPH and range up to 130 KM with three driving modes. The drive-train has AIS 156 certified 3.0 KWH battery with smart BMS and bluetooth connectivity, powered by 3 KW Motor, CAN based Charger, Controller and Instrument Cluster enabling the platform for any future firmware upgrades.

Highlighting on deliveries commencement milestone of ecoDryft, Mr. Rohit Vadera, Co-Founder and Chief Executive Officer, PURE EV, said, “We got tremendous response and very positive feedback for the all new ecoDryft from individuals, Institutions, Delivery agencies and even governmental bodies. We have received 10,000+ bookings so far and we aim to deliver 50% of these by the end of May and the remaining 50% by July.

We have received enquiries from Bangladesh, Sri Lanka, Nepal, Middle East, South Africa and Brazil. This bodes well for the aggressive expansion plans that the company has envisaged across Pan India and the globe”.

PURE EV has been expanding its product portfolio which are available via their 130+ exclusive dealerships across Pan India. The company plans to further expand its footprint across 300 cities by the end of 2023.