Archives April 2023

New Delhi, 4 April 2023: WOX, the world’s leading energy drink organized a ‘Run For A Cause Half Marathon’ ahead of World Health Day. The event was flagged off from the college premises at 8 am and ended at 11 am. Covering 10 km during the event, the campus witnessed an enthralling participation from more than 130 colleges.

Running has the power to inspire, unite, express, maintain fitness, and create hope. It can transform both individuals and society. WOX Energy Drink is using the marathon as a platform to promote the importance of mental, physical, and emotional health.

Commenting on the occasion, Ajay Arora, Chief Operating Officer, of WOX Energy Drink said” WOX Energy Drink understands the importance of leading a healthy lifestyle and strives to improve the lives of others. Furthermore, it serves as a perfect platform for promoting health for all and encourages everyone to make fitness a part of their life.”

Further to it, Mr. Arora added, “I take this opportunity to thank and congratulate everybody who came forward to make this a wonderful and memorable day for us. We wanted to create awareness about fitness and health, as well as the ill effects of a sedentary lifestyle and overcoming it to lead a healthy life”.

WOX Energy Drink entered the Indian market at the beginning of this year and has already launched one product to capture a major market share. Boasting a golden yellow color, the refreshing and instant energy drink, WOX Classic edition is a perfect beverage for sports occasions, and outdoor adventures like tracking, swimming, cycling, and much more. The energy drink has been formulated adhering to stringent global regulations and offers international quality and taste.

Vadodara: Navrachana University, the region’s premier multi-disciplinary private university, hosted NUV-Yuva 23, a week-long extravaganza of talent, technology, culture and entertainment.

NUV-Yuva 23 witnessed a host of events such as talent hunt, technical sessions, flea market, tinkerthon, tech talks, and cultural performances such as dance, battle of bands, singing, beatboxing, and more.

“NUV-Yuva 23 was planned to be a mix of fun and learning. While the students learnt many things at the technical sessions and talks, the cultural events provided them with an opportunity to present their artistic side and creativity. Such events are experiences of a lifetime and I am confident the students would have had a lot of fun. I congratulate the organising committee for a successful and enriching NUV-Yuva 23,” said Dr. Sandeep Vasant, Registrar, Navrachana University.

NUV-Yuva 23 event culminated with a concert night featuring some of the most talented musicians and artists from across the region .

Bangalore, April 04, 2023: A. O. Smith, a leading manufacturer of water heating and water treatment products, has again been named India’s most trusted water heater brand in TRA’s Brand Trust Report (BTR) 2023 for the fifth consecutive year. TRA’s BTR 2023 is based on syndicated research of more than 2500+ consumer influencers across 16 Indian cities.

Commenting on this recognition, Parag Kulkarni, Senior VP – International and President – A. O. Smith India, said, “It is a great honor for A. O. Smith to win consumer confidence in the recent TRA report and as India’s most trusted water heater brand yet again. To earn such a prestigious accolade in consecutive years validates our continued commitment to consumers. Our products are based on evolving consumer insights and preferences and we continually develop products that are innovative, energy-efficient, and sustainable. We will continue to innovate and build on that earned trust.

Adding on to this achievement, N. Chandramouli, CEO, TRA Research said, “Consumer trust is vital for brands to remain relevant in today’s fiercely competitive landscape. TRA’s Brand Trust Report has become the most reliable source of authentic consumer trust perception of brands. A.O. Smith’s leadership in the water heater category reflects its consumer-centric approach in the Indian market, which features a distinct combination of technology and cutting-edge features.”

India, 04 April 2023: Escrowpay, India’s first digital escrow platform, is looking forward to raising additional funding of Rs 120 crore as growth capital. In the year 2022, the company raised 2 rounds of pre-A2 funding. The company has witnessed 8X growth in its transaction processing volume (TPV), with the average size of the transaction of Rs. 750,000, and eyeing to achieve Rs10,000 crore as its TPV target for the financial year 2023.

Escrowpay is expanding its footprint through organic and inorganic spins. The team size of the company has grown by 3X, and the SME count has gone up by 5X. The company is currently working with 5 banks and is in the process of onboarding more. Additionally, the company has set a target to reach 10,000+ SMEs over the next 12 months and offer them financial optimization through our digital escrow services.

Ashwin Chawwla, Founder & MD, Escrowpay, said, “Moving contingent money across rails and Escrow banking in India was archaic, completely branch driven and manual, which enabled us to come up with a solution that was seamless, digital and agile. By introducing Escrowpay, we are building a trust-based ecosystem which will not only be beneficial to large and listed companies but also will empower emerging businesses in India. We are looking forward to raising the fund and taking the escrow solutions to new levels and across various business sectors.”

Furthermore, Escrowpay is in the process of launching a cross-border payments stack with leading partners, which will add substantial value to all its stakeholders and clients.

For your reference, Escrowpay, a pioneer in digital escrow solutions in partnership with multiple leading banks, enables smarter, faster, and safer transactions. As an integrated stack, it not only helps drive efficiencies for payments and collections but also brings in the much needed layer of trust and transparency in transactions.

Escrowpay offers industry/category agnostic Enterprise focused solutions catering to multiple use cases and helps create digital escrow accounts almost instantly/ in less than a few minutes.

Vadodara, April 4, 2023: Wardwizard Innovations and Mobility Ltd., one of India’s leading manufacturers of electric two-wheelers under the brand name “Joy e-bike’, has announced on boarding the famous Bollywood duo, Saif Ali Khan and Kareena Kapoor Khan as its brand ambassadors.

This move comes in the way of escalating the brand’s visibility across the masses. Under the agreement, the Bollywood duo will be seen promoting a range of products from Joy E-Bike through commercials and other branding activities.

During the period of association, the glamorous and powerful image of the couple will complement the lifestyle and lively products that Joy E-bike has to offer to its customers. Their mass appeal will add more value to the brand reputation and bring the products to life on screen.

Speaking about the collaboration, Mr. Yatin Gupte, Chairman and Managing Director of Wardwizard Innovations Mobility Ltd., said, “We are pleased to onboard Mr. Saif Ali Khan and Mrs. Kareena Kapoor Khan as brand ambassadors to endorse our robust, stylish and classic range of products which perfectly match their personality. Their presence will facilitate our efforts of reaching out to a wide consumer base and satisfying their evolving needs and requirements. We, at Wardwizard, are making consistent efforts to offer products that today’s style-conscious consumers want to improve their style statement. This collaboration will fuel our passion to create and provide stylish products to consumers and strengthen our bond with them.”

Wardwizard has recently launched its new retro-style electric classic, MIHOS, and will be aggressively moving towards overhauling its product portfolio in FY 2023–24. Furthermore, the company has commenced operations of its 1 GWh battery production line and has plans to expand its R&D operations and production of electronic components in its EV Ancillary Cluster.

April 04 2023 The Malad-Goregaon region, which is one of the fastest-growing suburbs of Mumbai has transformed into a vibrant residential, commercial, and IT hub owing to the various developments, especially from the infrastructure point of view.

The Metro Line 2A from Dahisar to DN Nagar and Line 7 from Dahisar to Gundavali, Andheri (E) in the western suburbs that were operational at the beginning of the year have enhanced connectivity, improved ease of traveling and reduced travel time by more than half. Post the commencement of these metro lines, the Malad-Goregaon region in the western suburbs has become the most preferred housing destination among home buyers in Mumbai.

According to recent data analyzed by Knight Frank India, the bulk of the sales registrations in February 2023 were for properties in Western suburbs of Mumbai city constituting 57% of the market share whereas the bulk of the sales registrations in March 2023 was again for properties in western suburbs constituting 62 percent of the market share.

Describing the demand in the region, Mr. Umesh Jandial, Chief Business Officer, Omkar Realtors & Developers said, “The Malad – Goregaon region is strategically located with well-developed conveniences and comforts; therefore the most preferred choice of modern homebuyers. This belt as a micro market is holding strong on rental yield and ROI factor. The projects here offer ease of commute to business districts like BKC and therefore this location is witnessing premium quotient and strong demand. The location is also in close proximity to Western Express Highway, Metro lines, and the upcoming Coastal Road along with excellent connectivity to the airport; it provides easy access to various parts of the city. The region also enjoys an established social infrastructure with schools, hospitals, and other lifestyle avenues. The newly launched Metro Lines 2A and 7 after getting operational have improved connectivity and enhanced ease of travel for commuters. This has resulted in an increase in demand and price appreciation for residential housing in the Malad – Goregaon region. Located close to the lush greens of the Sanjay Gandhi National Park, it offers residents an enhanced living experience with mesmerizing views.”

Malad-Goregaon is seamlessly connected to the CBDs of Andheri, BKC via the western express highway as well as to the upmarket areas of Powai and Vikhroli through the Jogeshwari-Vikhroli Link Road. Hence, the highway netizens, mainly the business community, are tremendously saving on their travel time.

According to a report by real estate data and analytics firm PropEquity, Mumbai’s western suburbs made up the bulk of the demand, which outweighed new launches. In terms of new launches, the city experienced a 26 percent increase in 2022 at 46,900 units compared to the preceding year.

Commenting about the real estate growth in the area, Mr. Himanshu Jain, VP – of Sales, Marketing & CRM, Satellite Developers Pvt. Ltd. said, “The region offers the homebuyers a mix of affordable as well as luxurious properties. The region is one of the most upcoming and prominent residential and commercial hubs that most property buyers are now moving towards. The suburb has seen growth in not just residential development but also in commercial development with few corporates choosing it as their new headquarters which is the foremost reason it has witnessed a realty boom in the last few years. Also, owning a house near to the workplace is a dream for homebuyers especially millennials due to the hustle of traffic. Therefore due to the commercial advantage, many developers are coming up with projects in this region that intend to reduce office traveling to zilch. Nowadays, homebuyers too prefer to stay in studio apartments or compact homes if it is in the vicinity of their respective workspace which also allows them to spend quality time with their family.”

Today, the social infrastructure of Malad-Goregaon is well-developed. There are several educational institutions, hospitals, multiplexes, shopping malls, and restaurants in the area along with prominent shopping malls such as Oberoi Mall, Inorbit Mall & Infiniti Mall.

Besides inspiring a walk-to-work culture, Malad’s very own business district Mindspace and the other major corporate hub of Dindoshi offer still another advantage to corporate professionals. Furthermore, the Malad-Goregaon belt has become the chosen destination for IT/ITES companies due to spacious office spaces and competitive rentals. However, lured by its quiet lifestyle close to nature, new-age buyers have started to invest in these areas. Finally, Malad-Goregaon has opened up a world of opportunities for buyers looking for top-class amenities and to reap maximum benefits from their investments.

4 April 2023: Witness a whole new view with Noise, India’s leading connected lifestyle tech brand’s latest feature-packed smartwatch, Noise ColorFit Icon 3. With its multiple sports modes and a stunning display featuring a metallic finish and an ultra-thin bezel, this smartwatch ensures an enhanced user experience for those striving towards a healthier yet more fashionable lifestyle. Launched at a price of INR 1,999, Noise ColorFit Icon 3 is available in six exciting color variants – Matte Gold, Rose Mauve, Space Blue, Midnight Gold, Calm Blue, and Jet Black and can be availed from Flipkart and gonoise.com.

Aiming to provide a larger and more immersive display, Noise ColorFit Icon 3 features a 1.91-inch display surrounded by a thin bezel and comes equipped with a resolution of 240*296 pixels and 500 nits of brightness for strain-free use. The smartwatch features a metal build dial with options for glossy and matte finishes, making it a stylish addition to your wrist. The watch also comes with a functional crown for easy navigation and control. Additionally, users can now enjoy stable, lag-free calls with lower battery consumption supported by in-built speakers and microphones. It also allows calling from the dial-pad and access to recent calls log, making it ideal for new-age hustlers who are always on the go.

Commenting on the launch, Amit Khatri, Co-Founder, of Noise, said, “The fast-paced lifestyle of today’s youth demands a smart wearable that is both efficient and versatile. At Noise, we understand the needs of young Indians and are proud to launch ColorFit Icon 3, an ideal companion for those aiming to elevate their daily routine and take their productivity to the next level.”

Designed for the noise-makers who seek to lead an active lifestyle, this smartwatch not only exhibits a stylish body but also comes with an array of advanced features focusing on health and fitness. Noise ColorFit Icon 3 comes packed with wellness features under Noise Health Suite™ that can keep a track of all the vitals including heart rate, SpO2, sleep monitor, stress measurement, breath practice, and female cycle tracker. It features 100+ sports modes that allow users to track their activities and also comes with an IP67 water-resistant rating, making it perfect for use during intense workout sessions or while swimming.

The smartwatch further elevates the user experience by featuring an AI voice assistant that seamlessly connects with the user’s smartphone assistant. Compatible with Siri and Google, this feature offers a convenient and efficient way for users to stay connected and get things done, all from their wrists. Noise ColorFit Icon 3 also provides users with a QR code scan feature for seamless transactions and a passcode option to enhance the security of the smartwatch. Designed to keep up with the busy lifestyle of users, the smartwatch also features a long-lasting battery that can last up to 7 days on a single charge.

Product Specifications

Noise ColorFit Icon 3

April 04 2023 The Ayurveda Co. (T.A.C), one of the fastest-growing D2C beauty and wellness brands, has announced a strategic partnership with Make a Difference (MAD), a leading not-for-profit organization, to support girl child education in India. T.A.C has a long-standing commitment to social justice, empowering women, and uplifting local communities in remote areas. Through this partnership with MAD, T.A.C aims to shape the future of the country by investing in girl child education.

Sharing her personal connection to the cause, CEO and Co-founder of T.A.C Shreedha Singh said, “I’ve had humble beginnings, and had it not been for my mother’s undeterred grit to educate me even at the cost of making personal and financial sacrifices, I wouldn’t have been here. Promoting education among the girl child not only fosters an equitable future but also reduces the chances of social injustice faced by women due to financial dependence.”

Founder of T.A.C Param Bhargava said, “We are excited to partner with MAD to advance our shared vision of providing quality education to the girl child. We believe that every child deserves access to quality education, regardless of their background; with this partnership, we can work towards ensuring that more girls have access to quality education for a better future of society.”

Under this new collaboration, a portion of T.A.C’s sales proceeds will be allocated to support special projects focusing on girl child education throughout the year. T.A.C customers will be made aware of every development and contribution made towards the betterment of the shelter homes. Additionally, the partnership opens volunteering opportunities for all T.A.C employees, providing industry exposure for the children and fostering a strong connection between the kids, the company, and team members.

Commenting on the collaboration, Founder and CEO of Make a Difference Jithin Nedumala said, “We are truly excited to collaborate with The Ayurveda Co. as it will enable us to empower the girl children we work with. What makes this even more special is that Shreedha has volunteered with Make a Difference. She has seen the need for our work and the impact all the volunteers create weekly. I am confident that a socially conscious brand like The Ayurveda Co. will grow and help MAD reach more children and change their lives.”

T.A.C recently announced its 100cr Series A fundraise led by Sixth Sense Ventures & leading actress Kajal Aggarwal and employs more than 500 women. T.A.C. was founded after Shreedha’s personal encounter with Ayurveda. Suffering from hives/urticaria for over three years with little improvement from modern treatments, she turned to Ayurveda, which healed her in just six months. T.A.C’s vision is to HEAL, which stands for Help Embrace an Ayurvedic Life. Recognizing the life-changing potential of Ayurveda, the brand offers uncompromised, pure, top-notch quality, and ethically crafted products across face, body, hair, and wellness categories. The brand has amassed customer love from millions of consumers in India for its Kumkumadi Radiant & Youthful face care.

Hyderabad/Mumbai, April 4, 2023: GO FIRST (formerly known as GoAir) in its endeavor to strengthen www.flygofirst.com as a one-stop-shop for all travel needs of passengers, today announced its partnership with BookMyForex, India’s leading Foreign Currency Exchange services provider to offer seamless and hassle-free foreign exchange services to the international flyers.

This service will be available to travelers as a part of GoXtras which provides ancillary benefits. BookMyForex provides multiple products and services such as Multi-currency forex cards, International Money Transfers and the exchange of Foreign Currency Notes. BookMyForex’s online platform offers the best rates as well as same-day doorstep delivery for currency notes and forex cards in more than 50 cities across India. Passengers can utilize this service on GO FIRST website (www.FlyGoFirst.com), or via GO FIRST’s official Mobile App.

Commenting on the initiative, Mr Kaushik Khona, Chief Executive Officer, GO FIRST, said, “We are pleased to partner with BookMyForex, we believe that this partnership will elevate and ease the travelling experience of international travellers. We are optimistic that this service will prove to be a one-stop solution and we look forward to providing a seamless experience to the travellers.”

Commenting on the partnership, Mr. Sudarshan Motwani, Founder & CEO, BookMyForex, said, “The attempt here is to make purchase of foreign exchange hassle-free and cost effective for GO FIRST customers leveraging our strength of same day doorstep delivery of currency notes and forex cards in more than 50 cities across the country.”

GO FIRST has always been at the forefront of customer satisfaction, and in line with its, You Come First philosophy, has introduced several passenger-friendly services aimed at providing a seamless experience. This value-added service is an extension of its customer-centric philosophy, “You Come First”.

Bangalore, 4 April 2023: A ground-breaking initiative for the Indian capital markets investors and traders. A first-of-its-kind offering in India, investors and traders have been empowered to measure their stock market performance through their Personal Index (PI). This has been made possible by SAMCO Securities, one of the leading Invest-Tech companies in India, who announced the launch of its next-gen Capital Resource Planning (CRP) trading platform on the web and app, backed by my proprietary MyDex Technology. PI is one of the innovative features of SAMCO’s CRP Platform which is embedded with trading and will empower Indian investors and traders to enhance their investment performance and beat the market benchmark returns.

Through Personal Index, it is actually for the first time, retail investors will have their Time Weighted Rate of Return (TWRR) at their fingertips. TWRR is the most widely accepted method of calculating the personal rate of return by Fund Managers, institutional investors and even Regulators. Until now, TWRR was a complex and time-consuming process that was only available to institutional investors such as Mutual Funds (MFs) and Portfolio Management Schemes (PMS) providers. These institutional investors also outsource this computation to multiple agencies like Custodian, RTA, and Fund Accountant. With the availability of the Personal Index now, retail investors will be able to measure their performance with ease and accuracy for the first time, and that too for FREE to all the investors on SAMCO’s CRP Platform.

Since the launch of the Personal Index, over 68,000 people have already taken to the ACE-OUTSOURCE-INDEX pledge and have started tracking their performance through the Personal Index. This is a testament to the power and acceptance of this revolutionary new feature.

Commenting on the launch of CRP Platform, Mr Jimeet Modi, Founder and CEO, SAMCO said, “Even though retail individual investors are their own money managers, their stock market performance measurement is fairly poor. With an intent to overcome this problem, we are thrilled to launch our next-gen CRP Platform on web & app, to empower stock market participants to achieve their best financial performance.”

Another India-first feature of the SAMCO CRP Platform is that investors can directly compare their Personal Index returns with leading mutual fund managers, empowering them to make informed decisions. In addition, in case of consistent underperformance, they can invest with outperforming fund managers in one click. This enables investors to easily compare their returns with the mutual fund managers and align their investments with the best-performing funds.

The SAMCO CRP Platform also has yet another India-First feature of smart recommendation that prompts investors and traders to invest in Index Funds or Index ETFs in case of consistent underperformance. Through this and the comparison with the mutual fund manager feature, SAMCO is trying to ensure that the CRP in this Phase itself is equipped to help customers honor the ACE-OUTSOURCE-INDEX pledge.

Phase one of the CRP launch is focused on the ‘Measure’ aspect of the platform through the Personal Index which will be your real rate of return from the stock market. It will be calculated based on your aggregate portfolio, including stock holdings, MF holdings, and derivative positions. Unlike traditional benchmark indices, Personal Index will be unique to each individual, providing him/her with a comprehensive view of their performance and enabling them to track their progress in real-time.

A notable point is that the Personal Index will be updated every minute, unlike MFs and PMSs, which get this information calculated at the end of the day. Personal Index also acts as a verified and audited performance report of every retail investor, building trust, transparency, and accurate decision-making.

In addition to providing investors with a comprehensive view of their performance, Personal Index also allows them to compare their returns with leading market indices, enabling them to benchmark their performance against the wider market. This is an essential feature that enables seamless comparison of returns as the goal of active traders should be to outperform the market and generate higher returns.

The primary goal of the CRP is to help investors and traders Measure, Analyze, and Improve their stock market performance so that they can outperform the index. The platform is being developed with a focus to provide investors with the tools that will enable them to measure and track their performance, analyze and understand their trading and investing behavior, and provide insights and recommendations so that they can improve their performance. With the launch of CRP, SAMCO Securities aims to do for trading and investing businesses what ERPs (Enterprise Resource Planning)

have done for traditional business transformations.

It may be recalled that last week, SAMCO launched ‘Mission: Ace The Index’ and urged the market participants to take the pledge to prioritize their investment performance. SAMCO urged the investors to outperform the relevant benchmark indices by researching and analyzing investment opportunities, managing portfolios actively and adapting strategies according to evolving market conditions.

In case, if one is unable or unwilling to manage his/her portfolio actively, then one will pledge to outsource his/her funds to a professional fund manager, who has a proven track record of delivering superior market returns, or invest in index ETF (Exchange Traded Fund) that tracks the relevant benchmarks to ensure that one is aligned with overall market performance and benefits from its growth.