Archives May 2023

Unlocking the Secrets of Chembur’s Real Estate Boom: A Closer Look at Mumbai’s Hottest Residential Destination

 Mr. Harshvardhan Tibrewala

 By Mr Harshvardhan Tibrewala, Director at Roha Realty.

Mumbai, the financial capital of India, has experienced significant real estate growth over the years. This growth can be attributed to rapid urbanisation, a growing economy, infrastructure development, affordable housing, government initiatives, and foreign investment. Despite being one of the most expensive cities in India, Mumbai offers affordable housing options in suburban areas such as Chembur.

Chembur, a suburban neighbourhood in the eastern part of Mumbai, has emerged as one of the city’s most sought-after residential hotspots. Over the years, Chembur has undergone a significant transformation, making it an ideal location for homebuyers and investors. According to a report by a leading real estate consultancy, the average property prices in Chembur have increased by around 15-20% in the past five years.

This blog will explore what makes Chembur one of Mumbai’s residential hotspots.

Connectivity

Chembur is a well-connected neighbourhood in Mumbai and offers easy access to some of the city’s most important business districts, including Bandra Kurla Complex (BKC), Lower Parel, Andheri, and Navi Mumbai. The Chhatrapati Shivaji International Airport is also just a 20-minute drive from Chembur, making it a convenient location for frequent travellers.
Overall, Chembur’s excellent connectivity to these important business districts of Mumbai makes it a convenient location for businesses and professionals looking to establish a base in Mumbai.

Social Infrastructure

Chembur has a vibrant social infrastructure with nearby shopping centres, restaurants, and entertainment options. Residents can enjoy dining at some of Mumbai’s best restaurants, including Cafe Mondegar, The Bombay Canteen, and Gondola. Shopping options include the K Star Mall, Cubic Mall, and Chembur Market, offering various shopping options to the residents.

The neighbourhood has several reputed schools and colleges, including the Institute of Chemical Technology, India’s premier engineering and research institute. Chembur also has several renowned hospitals and medical centres, providing residents with quality healthcare services.

Affordability

Another key factor contributing to Chembur’s popularity is its affordability. Compared to other premium neighbourhoods in Mumbai, Chembur offers a range of residential properties at more affordable prices, including apartments, villas, and bungalows. This affordability factor has attracted many middle-class families to Chembur, making it a preferred destination for homebuyers.

Open Spaces

Chembur is known for its greenery and open spaces, providing residents with a much-needed respite from the chaos of city life. The neighbourhood has several parks, including the Diamond Garden, Ambedkar Udyan, and Tansa Pipeline Garden, where residents can spend quality time with their families and friends. Chembur Gymkhana is a prestigious sports club in Mumbai with facilities for sports like swimming, tennis, and squash. The Bombay Presidency Golf Club is located near Chembur.

Real Estate Development

Chembur has witnessed significant development over the years, with several reputed builders and developers launching residential projects in the neighbourhood. Subhash Nagar and Tilak Nagar in Mumbai have several old societies that are being redeveloped, offering modern amenities and improved living conditions, making these prime locations more attractive for homebuyers and investors.

These projects offer world-class amenities, modern facilities, and premium finishes. Additionally, Chembur’s infrastructure and connectivity have played a crucial role in driving real estate development in the area.

Safety and Security

Chembur is considered a safe and secure neighbourhood with a low crime rate compared to other areas in Mumbai. The neighbourhood has several police stations and CCTV cameras, ensuring the safety and security of the residents.

Chembur has evolved from an industrial area to a premier real estate market

Chembur in Mumbai is a well-balanced neighbourhood that offers a perfect blend of social infrastructure, green spaces, open spaces, connectivity, and affordability. Chembur’s average rate per square foot has consistently increased over the past year, with the current average rate at Rs. 22,919 per square foot.

With its strategic location and excellent connectivity to different parts of Mumbai, Chembur has become the most sought-after destination in Mumbai and the central suburbs, offering its residents a comfortable and convenient lifestyle.

Chembur in Mumbai is developing at an astounding rate, both socially and culturally, as people from all walks of life congregate here. As a significant real estate centre and a commercial launchpad for many businesses, Chembur has emerged as one of the city’s most attractive investment sites. These factors have made Chembur an attractive destination for home buyers and investors, driving its growth and development in the future.

Zoomcar with over 5 million guests and a 20,000+ strong Host Community hosts share their experiences

Bangalore, 31st May 2023: Zoomcar, the leading marketplace for car sharing in emerging markets today announced that it now has 5 million+ guests and over 20,000 hosts in its community. Zoomcar with over 20,000 cars on its platform has covered over 2 billion+ kilometres and received plenty of testimonials from its cherished hosts.

Shashi Shekar

Shashi Shekar from Bangalore became a host at Zoomcar after coming across a Facebook advertisement. The advertisement came at the right time, since Shashi, who was working in the automobile sector, had lost his job due to the pandemic. He decided to try earning an additional income and has now become a full-time host in Zoomcar with 4 cars in two years. “I had a Kia Seltos, a new model car with only two thousand kilometres driven at that time, so I decided to give it a try. Now, in a span of two years, I have four cars and plan to add six more by the end of this year. The best part of the Zoomcar platform is that I can see money coming in on a daily basis, which covers all my expenses, including household and family expenses. My financial health has improved, and I have more time to spend with my family. Zoomcar has truly made a positive impact on my life. One of my favorite features is the recently introduced performance dashboard, where I can track the performance and returns of my cars. I’m excited for more introductions from Zoomcar that will benefit both customers and hosts like me”.

Jagdish Jawar

Another host who is on Zoomcar, Jagdish Jawar, the owner of an Ayurvedic factory, discovered Zoomcar when he was looking to multiply his income. “I was looking for a safe and futuristic investment that would boost my profits. That’s when I discovered Zoomcar. My friend and I were searching for an opportunity where we could park our investment and earn high returns. Through a friend, we learned about the good business opportunity offered by Zoomcar. We met with some people at Zoomcar and decided to invest in one car. Currently, we have four cars – three Ertigas and one Ciaz – and we can see significant growth. Each car generates around 40,000 INR per month, so with four cars, we’re earning around 1.5 lakhs. We have plans to add more cars, but finding suitable parking facilities is our only obstacle. Based on the performance and data provided by Zoomcar assistance, we intend to add more seven-seaters and automatic cars, as Ertigas have been providing higher returns. Generally, everyone has a five-seater car at home, but when they want to travel with friends or family, a minimum of a seven-seater is required. Therefore, adding seven-seaters to the Zoomcar fleet makes perfect sense”.

Dr Nadim Khan,

Like Jagdish, Dr Nadim Khan, an Ayurvedic skin and hair specialist based in Bangalore, was seeking additional income to match the current cost of living, and decided to take a chance by becoming a host on Zoomcar. “I joined Zoomcar about a year ago after being referred by a friend. I became a Zoom host and now have two top-end diesel cars running on the platform. As you know, the cost of living in Bangalore is very high, so I decided to invest in Zoomcar as an alternate business to generate extra income and cover my daily expenses. My rating as a host is 4.8, and I always ensure that my car is clean, fuelled up, and all the accessories are in working condition to maintain this rating. I believe in providing good service to my guests, and I want to see my car listed on top in the Zoom host app”.

Vivian Vijay Spinto,

Finally, Vivian Vijay Spinto, a 26-year-old Banker from Mangalore, who discovered Zoomcar while looking for options to earn more, says that it is one of the best platforms for car hosts and those who wish to hire a car. “I work as a banker and have been considering multiple businesses to generate additional income apart from my banking job. I was planning to explore other businesses such as restaurants and other ventures, but I felt that Zoomcar was the best option. I started with one car as a trial and later added three more. Currently, I have four cars and plan to add more in the future. Zoomcar has provided me with a great opportunity and platform to earn additional income. I particularly appreciate features like the guest chat box and the performance calculation dashboard in the Zoomcar application. The guest chat box has been useful as guests have reached out to me for location information and any concerns they might have. I have been able to assist them by promptly responding to their messages. Additionally, the performance analysis dashboard allows me to track my revenue and set aside a portion for maintenance expenses. With the performance dashboard, I can monitor the revenue earned through Zoomcar and allocate a specific amount for expenses. This helps me determine the amount of revenue generated from the car at the end of the day or year. Being a Zoomcar host has been an excellent way for me to start earning a secondary income”.

Naveen Gupta, Country Head, Zoomcar India added “We are very happy to surpass this exciting milestone on our journey toward creating more economic empowerment for our hosts. Zoomcar offers over 1,000 unique SKUs in over 45 cities including transit points like airports and railway stations with a comprehensive portfolio of cars across categories – Hatchbacks, Sedans, MUVs, SUVs, EVs, and Luxury cars. As a platform, we’ve witnessed exceptional growth in the number of hosts using our platform and we expect this to grow even more as more car owners understand the economic benefits of hosting on Zoomcar. Our team continues to be focused on delivering delightful customer experiences for our hosts and guests on the Zoomcar platform”.

South Indian Bank unveils its new branch at Mulund, Mumbai

Mumbai, 31st May 2023South Indian Bank today unveiled its new branch at Mulund, Mumbai with the aim of expanding its reach and catering to the growing demand for banking services in the area. The launch is in line with the bank’s strategy to expand its operations and attract a larger customer base within the region and provide enhanced banking services.

The new branch also houses an ATM and will cater to the financial and banking needs of the business and working class residing in and around Mumbai’s northern suburbs. Mulund is a perfect blend of residential, retail, commercial, and industrial complexes, prudently warranting the need to set up a dedicated branch office of South Indian Bank. With the opening of this new branch, the bank has increased its branch count to 45 and ATMs to 46 in the Mumbai region, further solidifying its presence in the area.

The new branch was inaugurated by Mr. Murali Ramakrishnan, MD & CEO of South Indian Bank, and Mr. Kaivalya Shah, Director of Marathon Group, inaugurated the ATM.

Speaking on the occasion, Mr. Murali Ramakrishnan, MD & CEO, South Indian Bank said, “We are committed to delivering superior banking services to our customers and empowering them to meet their diverse financial needs. As a legacy bank with a robust presence in the southern region, we are in the midst of an ambitious expansion to fortify and broaden our business operations throughout India to outreach customers at every corner. Our objective is to extend our reach and cater to a diverse customer base, including the tech-savvy GenZs, as we strive to remain at the forefront of the evolving banking landscape.”

Additionally, in order to enhance customer experience, the Bandra branch of South Indian Bank has been relocated to Ground Floor, Chitrapur CHSL, D/1, 27th road, Bandra West, Mumbai – 400050. In addition to services such as branch banking services and access to various loan options, the customers will have the convenience of availing a locker facility for the safekeeping of their valuables.

Noida International University holds parents teachers meeting in Agartala

Noida International University

31st May 2023Agartala – At a parents and teachers meeting held by Noida International University on Sunday at the Press Club in Agartala, Akash Sharma, the director, disclosed that many students from Tripura are enrolled at Noida International University in a variety of programs, including nursing, medicine, and BBA, and that placements are offering a 20 percent scholarship to all female students as part of the beti bachao, beti padhao program. Every student who applies for admission to the Noida International University with 95% grades will receive a 20% scholarship, the director assured. The information is available on the university’s website for any interested students.

TATA Realty and Tabreed announce first Alliance for Cooling as a Service transaction in India

Mumbai, India 31st May 2023: Tabreed, the world’s leading global cooling utility player, today announced the signing of an agreement with TATA Realty, a leading Real Estate Developer, to implement its first Cooling as a Service (CaaS) project in India. It’s an alliance to develop a sustainable and efficient cooling infrastructure. This marks Tabreed’s first Cooling as a Service (CaaS) transaction in India entails an investment of approximately INR 100 Cr in TATA Realty’s Intellion Park in Gurugram over a period of time. Tabreed will acquire Intellion Park’s existing cooling infrastructure and undertake Greenfield expansion to increase cooling capacity.

Moving away from the regular market practice wherein real estate developers own and operate their cooling assets through facility management arrangements, through this first of its kind transaction, Tabreed will provide long-term, SLA-based cooling services to Intellion Park with well-defined parameters to improve energy efficiency, asset longevity, system reliability and reduce life cycle costs of cooling for tenants. It is expected that the transaction will result in Tabreed serving as a provider of cooling services for TATA Realty, offering District Cooling or CaaS concessions across its commercial properties.

Sanjay Dutt, MD & CEO of Tata Realty said, “Tata Realty has been at the forefront of promoting sustainable real estate development in India. With numerous achievements, including the country’s first net-zero certified commercial real estate campus, the company has set a high bar for the rest of the industry. In continuation of this trend, Tata Realty’s engaged with Tabreed to launch the first Cooling as a Service (CaaS) project. Our endeavour is to enable the delivery of superior value to occupants, while promoting higher standards of ESG and wellness in commercial and mixed-use real estate developments.”

Khaled Abdulla Al Qubaisi, Chairman of Tabreed, expressed his enthusiasm for the engagement stating: “As the world’s most populous country and one of the fastest growing economies, India will be a key strategic market and important partner for Tabreed as we expand our international presence. We expect to see large-scale adoption of district cooling in India as demand for real estate and cooling grows at a rapid pace. Tabreed is delighted to partner with TATA Realty to develop leading innovative district cooling services which will support sustainable urban development across India. This will unlock value for our stakeholders, while benefitting communities and reducing carbon emissions.”

The India Cooling Action Plan (ICAP) announced by the Ozone Cell of the Ministry of Environment, Forest and Climate Change forecasted eight-fold increase in aggregated cooling demand for the country by 2037-38, with 45% of the country’s peak energy demand likely to be for cooling by 2050. In addition, ICAP identifies the immediate need for skill development of the country’s HVAC sector with at least 100,000 technicians to be trained in good servicing practices and the new alternative refrigerants as the cooling demand increases.

Sudheer Perla, Country Manager of Tabreed India, said, “Long-term, green financing delivered through innovative and bespoke business models such as CaaS will play a crucial role in scaling up the transition to a greener economy, especially for the built environment. Currently, developers are allocating huge sums of capital on HVAC systems for new buildings as well as highly-inefficient existing buildings to achieve their net zero goals, all whilst competing with and balancing other demands on their capex. Through demonstrating the value of CaaS at Intellion Park, we hope to pave the way for more rapid adoption of district cooling in India, easing the burden of upfront costs for developers to inspire more sustainable cooling solutions for the Indian real estate sector, which is set to witness fastest global increase in cooling-related energy demand in the coming decades.”

The Cooperative Sector in Tamil Nadu: A Catalyst for Economic Growth: Dr Akshay Kamble

Introduction: In the vibrant state of Tamil Nadu, the cooperative sector has emerged as a powerful force driving economic growth and empowerment. Led by visionary entrepreneurs and dedicated individuals, cooperatives have played a significant role in transforming various industries and fostering inclusive development. In this article, we have the privilege of hearing from Dr Akshay Kamble, the esteemed founder of Adeace Private Limited, a renowned organization that has been at the forefront of promoting cooperative start-up businesses across the globe. Join us as Dr Akshay Kamble shares his insights into the remarkable journey of the cooperative sector in the state and highlights its impact on economic progress and community empowerment.

Here are some of the key facts about the Cooperative Sector in Tamil Nadu:

  1.  Tamil Nadu has the highest number of registered Cooperative Societies in India, with over 1.60 lakh societies and more than 2 crore members.
  2.  The Cooperative Sector in Tamil Nadu operates in various sectors, including agriculture, dairy, handloom, fisheries, housing, and consumer goods.
  3.  The Tamil Nadu Cooperative Milk Producers’ Federation (TCMPF), popularly known as Aavin, is one of the most successful dairy cooperatives in the country, with a turnover of over Rs. 5,000 crores.
  4.  The Tamil Nadu State Apex Cooperative Bank (TNSC Bank) is the largest in the country, with a network of over 4,000 branches.
  5.  The Tamil Nadu Handloom Weavers’ Cooperative Society (Co-optex) is a leading producer and exporter of handloom products, with a strong presence in both domestic and international markets.
  6.  The Tamil Nadu Cooperative Marketing Federation (TNFDC) is a major player in the consumer goods sector, with a focus on food products, textiles, and handicrafts.
  7.  The Tamil Nadu Cooperative Union (TNCU) is responsible for the overall development of the Cooperative Sector in the state, with a focus on promoting self-reliance and sustainability.
  8.  The Cooperative Sector in Tamil Nadu has played a crucial role in promoting financial inclusion, with many rural and urban poor benefiting from access to credit and other financial services.
  9.  The Tamil Nadu government has been actively promoting the Cooperative Sector, with various schemes and initiatives to support the growth and development of Cooperative Societies in the state.
  10.  The Cooperative Sector in Tamil Nadu has the potential to contribute significantly to the state’s economic growth and development, with a focus on promoting innovation, entrepreneurship, and sustainability.

In conclusion, the Cooperative Sector in Tamil Nadu has a rich history and plays a significant role in promoting economic growth and development in the state. With its diversified operations, a strong presence in various sectors, and focus on self-reliance and sustainability, the Cooperative Sector in Tamil Nadu has immense potential to contribute to the state’s economic growth and development.

Elevate your living space with these aesthetic ceiling fans

New Delhi, 31st May 2023 Looking to elevate the style and comfort of your interior spaces? Look no further than the power of fans. While often overlooked, fans play a crucial role in not only keeping us cool but also adding a touch of sophistication and functionality to our homes. Whether you’re aiming for a modern, minimalist look or a classic, elegant ambiance, the right fan can transform your living space. Here’s a list of the fans that can bring a refreshing breeze of elegance to your interior.

Usha Striker Series

Usha Striker Series

Usha Striker series of fans is a perfect blend of aesthetics and performance that are designed with you in mind.

With a strong 12-pole 100% copper motor the Usha Striker fan provides High air Delivery, high speed, and durability. Its aerodynamic profile and wider tip blades operate Silently to give you absolute comfort, and its Goodbye Dust feature makes it dust and scratch resistant. This series is not only powerful and stylish but also comes with a BEE star rating for energy savings.

Available in six distinct variants – Striker Galaxy, Striker Millennium, Super Striker, Striker Platinum, Striker Neo, Striker One – the series offers 20 colour options including Pearl White, Dark Brown, Smart Blue, Pearl Grey, Beige, Chocolate Grey, Grey Brown, Wooden with Golden trims, and Spanish Green. Usha Striker fans are priced at MRP 4100 onwards and come with 2 years warranty.

Hindware Smart Appliances Fumi Ceiling Fan

Hindware Smart Appliances Fumi Ceiling Fan

The Fumi Ceiling Fan by Hindware Smart Appliances is a modern, high-performing fan that combines a sturdy evergreen design with energy efficiency. The ceiling fan is equipped with an efficient BLDC motor that consumes a mere 34 watts of energy, resulting in 60% less power consumption than ordinary fans, and offers a long run time on the inverter that too with zero humming sound even at 360 RPM.

Its 1200mm aerodynamic blades ensure widespread air circulation in all corners of the room, keeping the surroundings fresh and comfortable even during the hottest days. The remote operation makes this ceiling fan even more convenient for usage, it enables to control the fan speed from 1 to 5 and lets you switch to the Turbo speed mode when needed. For added ease the fan also has a sleep timer set up ranging from 1, 2, 4,6 to 8 hours. Additionally, it features two different modes for fresh and constant air circulation such as the Breeze mode – designed to simulate the natural outdoor breeze by creating a variable airflow pattern and the Reverse mode which allows the fan to change the direction of its blades, from clockwise to counter-clockwise rotation or vice versa. Not only this, but the fan also comes with a 3-year warranty on manufacturing defects and free installation.

Home Credit India with Indian Development Foundation successfully concludes Financial Literacy CSR initiative Saksham

Home Credit India with Indian Development

Hyderabad/New Delhi,31st May 2023: Home Credit India (HCIN), a local arm of the leading global consumer finance provider, recently concluded its Financial Literacy CSR initiative “Saksham”, educating nearly 30,000 marginalized women & girls as beneficiaries in collaboration with implementation partner, Indian Development Foundation (IDF), a private non-profit organization. Project Saksham was a 9-month financial literacy initiative carried out from July 2022 till March 2023.

The core objective behind Saksham financial literacy project is to impart basic financial education among marginalized women & girls to empower and enable them to make informed financial decisions. Saksham project covered nearly 30,000 women (including girl students, homemakers, maids, and daily wage earners) through 605 financial literacy workshops conducted primarily in north (Uttar Pradesh, Rajasthan, Delhi NCR), west (Maharashtra) and east (Bihar, West Bengal) regions of the country. As Project Saksham included 30% girl students over the age of 15 years, it got the leverage of falling under the Financial Literacy program under NEP implemented since 2020.

Speaking on the success of Saksham project, Ashish Tiwari, Chief Marketing Officer, Home Credit India, said, “In India and globally, financial literacy is far behind general literacy and amongst women it is at dismal levels. For Home Credit India, Financial Literacy is one of the key ESG pillars and we are working on it by promoting financial and digital literacy to drive a ‘responsible borrowing culture’ in the society. We are happy to have successfully completed the first phase of Saksham project in collaboration with the Indian Development Foundation and this is just the beginning to empower & enable marginalized females in our society to attain financial skills that will instill confidence and help them take their personal and household financial decisions.”

As a responsible consumer lender, Home Credit India believes basic financial knowledge & skills are essential for individuals to manage personal finance and make informed decisions. Saksham’s curriculum for financial literacy workshop covered topics such as budgeting, savings, credit worthiness, and investment planning.

Speaking on the project implementation, Dr. Narayan Iyer, CEO, IDF, said, “Financial literacy has become the need of the hour especially with the government’s focus upon the penetration of financial inclusion in the country. By targeting marginalized women, we have begun financial education from the bottom of the society, which will create a sound foundation in spreading its relevance to the wider society. Beneficiaries attending our literacy workshops have given a resounding response, with requests for more such regular trainings and to include males of the family for a bigger impact. IDF has been working on education & skill development for decades and with Home Credit’s persuasion of promoting financial literacy in the country, our synergies are in line to take this initiative much more ahead.”

According to the National Centre for Financial Education (NCFE), promoted by RBI and other financial regulators, India has a literacy rate of nearly 80% of its population, however, only 27% of its adult population is financially literate and for women, this number is around 21%.

As part of the financial literacy initiatives, Home Credit India has also engaged with over 3 million people through its in-house ‘Paise Ki Paathshala’ microsite, blogs and social media campaigns. Home Credit has always believed in the power of technology and digital innovation to foster financial inclusion and accessibility to all.

Godrej Interio partners with KMRCL for the Interior Work at the metro stations

Godrej Interio partners

Bangalore31st May 2023 Godrej & Boyce, the flagship company of the Godrej Group announced that its business Godrej Interio, India’s leading furniture solutions brand, in-home and institutional segments, has accomplished the interior design and implementation for the metro stations located within the deepest metro corridor in Howrah, Kolkata. This achievement extends to both the residential and institutional sectors.

Godrej Interio partnered with the Kolkata Metro Authorities to undertake specific construction activities, including civil work, glass work, plumbing and raised access floors. This underground metro station showcases Godrej Interio’s engineering expertise and dedication to executing complex, technically challenging and pioneering infrastructure projects within the stipulated timeframe demonstrating the brand’s commitment to delivering high-quality results. Godrej Interio is committed to strengthening its market position by providing complete end-to-end solutions in the infrastructure sector.

Swapneel Nagarkar, Sr. Vice President & Business Head, Godrej Interio said, “The infrastructure sector is a significant driver of the Indian economy. Infrastructure development is essential for India to achieve its goal of having a $5 trillion economy by 2025[1]. In line with the Make in India mission, Godrej Interio has consistently played a leading role in nation-building. This metro station will be operational by the end of this year, and will provide fast and convenient transportation to nearly 7 lakh commuters. By collaborating closely with KMRCL and metro rail corporations, we aim to deliver an exceptional commuter experience, utilizing our expertise in turnkey solutions. Our efforts contribute to India’s vision of establishing a robust public transportation network throughout the country. At present, our Turnkey Projects business accounts for 22% of our B2B segment turnover, and we anticipate a 20% compound annual growth rate until FY25.”

Godrej Interio, for the FY ending 2023 clocked INR 2700 Cr revenue. Their turnkey infrastructure solutions business has successfully secured revenues of over INR 100 Cr during the same fiscal year. Godrej Interio’s projects line of business, of which turnkey infrastructure solutions is a part, has been working with the various metro rail corporations and government authorities for projects like the Kochi Metro, Mumbai Metro line 2A and so many more, have clocked a sizeable revenue of INR 335 Cr worth infrastructure projects in FY23.

With a proficient team of architects, interior designers, and project managers, Godrej Interio collaborates closely with various metro corporations to deliver a seamless experience with best-in-class execution. Their wide-ranging offerings encompass general contracting, design, and execution services, covering interior design, MEP, security and surveillance, as well as AV systems.

TECNO unveils CAMON 20 series

 TECNO unveils CAMON 20 series

New Delhi, 31st May 2023: TECNO, the premium technology brand unveiled its highly anticipated CAMON 20 series, which establishes ‘Ultimage- the future of imaging technologies’ experience. The CAMON 20 series was officially unveiled in a captivating blend of technology and fashion at the exciting ‘CAMON Explorer Lounge’. This exclusive event took the form of a fashion experiential expo held at The Leela Ambience in Gurugram, creating a unique platform for over 100 influential content creators to witness the unveiling first-hand.

The globally revered CAMON 20 series is meant for Zillenials who are enthusiastic to experience disruptive camera capabilities. Additionally, the phone has unforgettable looks & design because of its leather finish and reflective dual-appearance back panel.

Aligned with its segment-first philosophy, CAMON 20 Premier 5G would bring spectacular portrait video and night photography experience with the industry’s first Combination of Sensor-Shift OIS Anti-Shaking Technology with 50MP RGBW Pro sensor and proprietary AI algorithms which will disrupt the mobile photography segment and set it apart from its competition.

Speaking on the advent of the CAMON 20 series in India, Arijeet Talapatra, CEO, TECNO Mobile India mentioned, “TECNO has changed gears and has started making strong inroads in the premium segment by bringing best-in-class technology in our smartphones for our users at much accessible price points. Through our CAMON portfolio, we continually strive to push the boundaries and revolutionize the photography experience. With the CAMON 20 series, we present a solution for those seeking exceptional night photography capabilities, delivering sharper and more detailed pictures in any lighting situation. This new camera-centric range of smartphones brings together innovative imaging technologies delivering advanced portrait and video capabilities that let users record those emotional motion moments in sharper detail, while its striking aesthetic design and powerful performance complete an all-around exceptional user experience.”

Key USPs of TECNO CAMON 20 series:

· Ground-breaking Innovation in Design and Display

1. Puzzle design- Inspired by the deconstructionist genre of postmodern architecture, TECNO fuses the aesthetic concepts of international fashion brands and pioneering designers and creates the unique CAMON PUZZLE design.

2. AMOLED Display- Enjoy a 6.67” FHD+ big AMOLED dot-in display with a 100% DCI-P3 wide color gamut for sharp colors on screen

3. Fingerprint sensor- Premium in-display fingerprint sensor that gives 99.8% recognition accuracy and 0.35 sec faster unlock

· Unlock Your Inner Photographer with unprecedented photography capabilities fusion

1. RGBW Pro- TECNO’s innovative RGBW Pro technology has enhanced the hardware by increasing the aperture size by 56% to make it 1/1.5 inch and increased pixel size from 0.8 µm to 1.0 µm so that 208% more light intake to be captured in low-light conditions. The 1G+6P lens increases the light intake when it reaches the main sensor by replacing one of the plastic lenses with a glass one. The night images captured has 33% less noise.

2. Portrait Master- TECNO’s premium series of smartphones provide a lifestyle-oriented approach to photography with the Portrait Master. Users can easily capture stunning portraits for a “one shot perfect photo” experience

3. Sensor shift- TECNO has incorporated SLR camera in-body image stabilization into the CAMON 20 Premier 5G. The devices with Sensor-Shift OIS Anti-Shaking Technology can compensate for shakes up to 5,000 times per second

· Uber powerful performance for unparalleled efficiency

1. Processor- Among the industry’s very first batch devices to be armed with MediaTek’s new Dimensity 8050 processor, CAMON 20 series brings the chip-makers signature power with an advanced 6nm octa-core architecture

2. Storage RAM/ROM- Enjoy snappier app response, smoother gameplay, and faster scrolling with large 16GB RAM. Its 8GB LPDDR4x RAM with up to 8GB Virtual RAM makes 16GB Large RAM for the smooth operation of any kind of robust task. Up to 512GB Ultra Large Internal Storage provides a seamless and fast data experience at every moment

3. Battery + Fast charging- CAMON 20 series features Li-Polymer 5000mAh Battery coupled with up to 45W flash Charger that lasts an entire day

·         Pricing & Availability

Product

Price

Colour

Availability

CAMON 20

(16GB RAM | 256 ROM| Amoled with in-display fingerprint

INR14,999

Predawn Black, Glacier Glow, Serenity Blue

Sale starts from 29th May

CAMON 20 Pro (16GB RAM with memory Fusion | 128GB Internal Storage)

INR19,999

Dark Welkin, Serenity Blue

2nd week of June

CAMON 20 Pro (16GB RAM with memory Fusion | 256GB Internal Storage)

INR21,999

CAMON 20 Premier 5G

To be announced soon

End of June 2023