Archives November 2023

MSWIL reports strong performance with Revenues of Rs 2,105 crores and PAT of Rs. 156 crores for Q2FY24

Mumbai –1st November 2023 – Motherson Sumi Wiring India Limited (MSWIL) today announced its financial results for the fiscal 2023-24 second quarter, which ended on 30th September 2023.

Mr. Vivek Chaand Sehgal, Chairman, of Motherson Sumi Wiring India Ltd., said,

The Company has delivered a commendable performance with the unwavering support of our valued customers and the relentless efforts of our teams across India. The Indian automotive industry continues to grow at a healthy rate. The company’s manufacturing expertise remains a crucial driver of its performance, and it is committed to enhancing its operational efficiencies further. Additionally, the company will continue to expand its capacities aligned to its customers’ upcoming launches across all powertrains.”

Key Highlights


  • Revenue for the quarter for the domestic wiring harness business exceeded Rs 2,000 crore for the first time.
  • Efficient capacity utilisation
  • Continues to be a debt-free company.

Financial Performance


Q2FY24 INR Crores Growth on YoY basis
Revenues 2,105 +15%
EBITDA 253 +33%
PBT 210 +35%
PAT 156 +34%


Motherson Sumi Wiring India Limited (MSWIL)

 Motherson Sumi Wiring India Limited (MSWIL) is a leading and fast-growing full-system solutions provider to OEMs in the wiring harness segment in India. Motherson Sumi Wiring India is a joint venture between Samvardhana Motherson International Limited (SAMIL) [Formerly Motherson Sumi Systems Limited] and Sumitomo Wiring Systems, Ltd. (SWS). The company is prepared to meet the customer needs at every stage of the supply chain, from initial product design and validation to tool design and manufacturing, finishing, processing, assembly, and finally, production of integrated cutting-edge Electrical and electronic Distribution Systems for the power supply or data transfer across vehicles. Motherson Sumi Wiring India Limited has a product profile that benefits from favorable industry trends of premiumization, which leads to an increase in automobile electrification, and supports current and future automotive trends. (CIN – L29306MH2020PLC341326)

Sonicwall Data Confirms That Ransomware is Still the Enterprise’s Biggest Fear

Bangalore 1st  November 2023 — As Cybersecurity Awareness Month comes to a close, SonicWall today released the findings of its 2023 SonicWall Threat Mindset Survey which found that 55% of its customers are more concerned about cyberattacks in 2023, with the main threat being focused on digital attacks like ransomware and spear phishing.

“Understanding our partner’s and customers’ greatest concerns is at the heart of SonicWall’s outside-in strategy,” said SonicWall President and CEO Bob VanKirk. “Even further, it’s taking that insight and acting upon it to provide key value-added products and services. The data from the 2023 SonicWall Threat Mindset Survey helps keep our finger on the pulse of what truly matters to our valued customers. As organizations around the globe struggle with economic declines and political strife, SonicWall remains committed to providing the latest in threat intelligence and cyber security solutions to help our partners and customers successfully navigate these rough waters.”

SonicWall’s proprietary threat mindset survey uncovered additional findings:

Continued concerns about intensifying cyberattacks: There is growing concern regarding cyberattacks amongst 54% of professionals surveyed; ransomware leads the distress as 83% of all customers cited it as their biggest concern. 94% of respondents are equally or more concerned about overall attacks in 2023. Phishing and spear-phishing (76%), as well as encrypted malware (64%), comprised the top three concerns.

Organizations slow to patch: Despite rising cyberattack concerns, 78% of organizations don’t patch critical vulnerabilities within 24 hours of patch availability; another 13% only apply critical patches when time allows.

Increased fear around insider threats: Insider threat incidents have continued to increase and 49% of IT professionals cited it as a growing worry. The larger the organization, the more potential insider threat incidents exist. Critical business information and sensitive data can be found in employees’ emails – and IT professionals feel the concern.

Now Hiring: cybersecurity professionals needed: 41% of respondents described their IT/ cybersecurity personnel as inadequate. With the cyberattack landscape becoming savvier with stronger capabilities of pulling off attacks, organizations must prioritize protection and hiring individuals who have the knowledge and skills to best position their company to not fall victim to these ongoing cyberattacks.

Companies are not only losing millions of dollars to unending malware and ransomware strikes but cyberattacks on essential infrastructure are impacting real-world services. Despite the growing concern of cyberattacks, organizations are struggling to keep pace with the fast-moving threat landscape as they orient their business, networks, data, and employees against never-ending cyberattacks.

“The evolving cyber threat landscape is the new normal,” said EIS Management CIO Jeff Falk. “The labor diverted from business initiatives to cybersecurity concerns swells year-over-year, which demands I spend more of my time managing the business’ security needs, having an impact on business operations.”

In an effort to promote cybersecurity attentiveness, SonicWall supports Cybersecurity Awareness Month in October with an added emphasis on a new enduring cybersecurity awareness program, Secure Our World. Secure Our World reflects a new enduring message to be integrated across the Cybersecurity and Infrastructure Security Agency’s (CISA) awareness campaigns and programs and encourages all of us to take action each day to protect ourselves when online or using connected devices.


SonicWall surveyed approximately 10,000 customers from around the globe. Questions were optional and some were open-ended, while others were multiple choice.

Your Karva Chauth celebrations will be memorable with Archana Aggarwal’s latest collection

Archana Aggarwal

Celebrated by married women all over north India, the Festival of Karva Chauth is an auspicious day that reiterates the unconditional love of a woman, where she fasts for her partner and prays for longevity and good health. What makes this festival even more special is that women dress up in their finest attire and jewelry for a puja ceremony where they pray together and listen to the tale and significance of Karva Chauth.

This memorable occasion is enhanced with a touch of elegance and beauty by the Karva Chauth collection, designed by Archana Aggarwal. The women savoring this celebration become even more beautiful and graceful by the custom collection.

The collection features the best quality gemstones that are destined to become cherished heirlooms, showcasing exceptional craftsmanship. It offers a diverse range that caters to various preferences and styles, blending classic and contemporary elements. The intricate designs and meticulous craftsmanship enhance your unique style, providing the wearer with a distinctive and elegant look. The designs span from delicate earrings that exude grace to intricately crafted necklaces radiating regal charm.

Fibe launched an innovative social media campaign to change the way people say its name

Fibe launched

Pune, 1st November 2023: Mispronunciations often plague the journey of brands, and Fibe, India’s leading Fintech decided to embrace this challenge with humor and innovation. Often faced with the challenge of people not getting its name right or mispronouncing it as ‘Fibs’ or ‘Fibeys’, the company launched an innovative social media campaign by introducing the unique role of a ‘Chief Pronunciation Officer’ (CPO). The campaign visuals and design language took inspiration from LinkedIn, as the campaign essentially served as a job application for the CPO role.

As part of the campaign, individuals from all walks of life were invited to participate in a tongue-twisting challenge, saying “Fibe felao, Vibe felao” ten times in a row without fumbling or pausing.

With the objective of establishing the correct pronunciation of ‘Fibe’ among audiences, the company invited applicants to post videos or audio to not only get the brand name right but also add their own creative spin to the tongue twister.

The CPO campaign received an impressive response, totaling 1,100+ inquiries, 50+ job applications on LinkedIn and 300+ video submissions. With minimal marketing spends, Fibe’s campaign was able to create a lasting impact on consumers, garnering a reach of more than 15.3M.

What sets this campaign apart is Fibe’s generous reward of INR 50,000 for mastering the tongue-twister challenge. The chosen CPO becomes a guardian of the #PaiseWaliVibe, earning not only the prestigious title but also the rewarding prize. Fibe collaborated with the well-known comedian Josè Covaco, whose name is often mispronounced.

Commenting on this campaign, Sudesh Shetty, Founding Member and Director of Marketing of Fibe said, “We believe that humor and creativity can transform challenges into opportunities. Fibe’s CPO Campaign was not merely about pronouncing the brand name correctly; but fostering a positive and dynamic vibe. The response we’ve received is a testament to the power of innovation and the #PaiseWaliVibe that we stand for.”

Social media proved highly effective in driving engagement and participation for the campaign, generating a significant response from a diverse audience. This demonstrates the campaign’s resounding success in establishing the correct pronunciation of ‘Fibe’ while infusing a #PaiseWaliVibe throughout the process.

Honda Motorcycle and Scooter India inaugurates BigWing in Bengaluru (Karnataka)

Honda Motorcycle

Bengaluru, 1st November 2023 Providing a differentiated immersive experience to premium motorcycle customers across the country, Honda Motorcycle & Scooter India (HMSI) today inaugurated an all-new premium motorcycle sales & service outlet – Honda BigWing in Bengaluru (Karnataka).

Located at 36/2 37, Geddalahalli Kothanur, Post Hennur Main Road, Bangalore, the facility aims to elevate the #GoRidin spirit amongst new as well as prospective customers.

Expanding their last-mile presence to cater to aspirational customers, the differentiated BigWing can be experienced at more than 130 operational touchpoints. After the inauguration of the new outlet in Bengaluru today, the company now operates a total 11 outlets with exciting premium offerings from HMSI.

Premium Experience

Adorned with the black & white monochromatic theme, BigWing showcases the displayed vehicles in their full glory. The highly trained and knowledgeable professionals at BigWing assist customers in resolving their product or accessories-related queries. Easing the journey from search to purchase, the dedicated website ( is available for all detailed information. The online booking option on the website ensures a quick, seamless, and transparent booking experience for customers at their fingertips. Capturing real time customer feedback, Honda BigWing is also actively available across all social media platforms.

Ensuring the safety and convenience of customers, Honda BigWing offers an Immersive Digital Experience. The virtual platform – allows customers to experience the complete fun motorcycle line-up, riding gear, and accessories in granular detail while sitting in the comforts of their home.

Diverse Product Portfolio

Honda’s premium motorcycle retail format is led by the BigWing Topline – for the entire premium motorcycle range (300cc – 1800cc) in top metros and BigWing – exclusively for the mid-size motorcycle segment (300cc – 500cc) in other demand centers. Its diverse range of motorcycles comprises of H’ness CB350 & CB350RS which can be further customized to suit the ever-changing needs of customers through six unique customization kits. Additionally, the line-up includes CB300R, CB300F, CBR650R, CBR Fireblade, Africa Twin and Gold Wing Tour.

Giving joy to customers with H’ness CB350 Legacy Edition & CB350RS New Hue Edition

HMSI brings in the festival cheer with new avatars of H’ness CB350 & CB350RS known as the Legacy Edition and New Hue Edition respectively. The new H’ness CB350 Legacy Edition blends iconic Honda styling with a timeless design, while the CB350RS New Hue Edition merges contemporary style and superior stance. Both these retro motorcycles feature an all-LED lighting system (round LED headlamp, LED winkers and LED tail lamp). The H’ness CB350 Legacy Edition comes in Pearl Siren Blue color with new graphics and a Legacy Edition badge inspired be the legendary CB350 of 1970s. The CB350RS New Hue Edition offers new Sports Red and Athletic Blue Metalic paint schemes with attractive tank graphics and stripes along with body color rear grab handles and a headlight cover. Both latest editions have advanced digital-analogue instrument cluster with Honda Smartphone Voice Control system (HSVCS), assist slipper clutches and Honda Selectable Torque Control (HSTC) for rear wheel traction. At the heart of H’ness CB350 and CB350RS is a powerful 348.36cc, air-cooled, 4-stroke, single-cylinder BSVI OBD2 compliant PGM-FI engine delivering 15.5kW power at 5,500 RPM and 30 Nm of peak torque at 3,000 RPM, paired with a 5-speed gearbox.

Here are a few pre-Karva Chauth beauty tips to nourish your skin and get it ready to shine

Dr. Blossom Kochhar,
By Dr. Blossom Kochhar, Chairperson Blossom Kochhar Group of Companies

Karva Chauth is a significant festival for married Hindu women in India. It involves a day-long fast where women pray for the longevity and well-being of their husbands. It’s a special occasion, and every woman wants to look her best. One of the essential aspects of a radiant appearance is healthy and glowing skin. To help you achieve that, we’ve gathered some expert pre-Karva Chauth beauty tips to nourish your skin and get it ready to shine.

  1. Hydration is Key: The foundation of glowing skin is proper hydration. Drinking an adequate amount of water throughout the day keeps your skin cells plump and radiant. Dehydration can lead to dull and tired-looking skin. Aim to drink at least eight glasses of water every day, and increase your intake in the days leading up to Karva Chauth for that extra glow.
  2. Balanced Diet: A well-balanced diet plays a pivotal role in skin health. Incorporate a variety of fruits and vegetables rich in vitamins, minerals, and antioxidants. Vitamin C from citrus fruits and antioxidants from berries can help combat free radicals and keep your skin looking youthful.
  3. Skincare Routine: Establishing a consistent skincare routine is crucial. Start with a gentle cleanser to remove impurities and follow up with a hydrating toner. Use a high-quality moisturizer that suits your skin type to keep it supple. Don’t forget to apply sunscreen during the day to protect your skin from harmful UV rays.
  4. Exfoliation: Regular exfoliation helps remove dead skin cells, revealing the fresh and glowing skin underneath. However, don’t overdo it, as excessive exfoliation can lead to skin irritation. Opt for a gentle exfoliant and use it once or twice a week.
  5. Face Masks: Treating your skin to a face mask can provide an instant radiance boost. You can choose from a variety of masks, including hydrating, brightening, or clarifying, depending on your skin’s needs. Apply a mask a few days before Karva Chauth to get that extra glow.
  6. Quality Sleep: A good night’s sleep is often underestimated but is essential for healthy skin. While you sleep, your body repairs and rejuvenates your skin cells. Aim for 7-8 hours of quality sleep in the days leading up to the festival.
  7. Stress Management: Stress can wreak havoc on your skin. Practice stress-relief techniques such as yoga, meditation, or deep breathing exercises to keep stress levels in check. High-stress levels can lead to skin issues like breakouts and dullness.
  8. Avoid Junk Food: In the days before Karva Chauth, try to minimize the consumption of junk food, sugary snacks, and processed foods. These can lead to skin issues like acne and a lackluster complexion. Opt for healthier, homemade alternatives.
  9. Gentle Cleansing: Avoid using harsh cleansers or scrubs that can strip your skin of natural oils. Opt for a mild, hydrating cleanser that will cleanse your skin without causing dryness.
  10. Pre-Karva Chauth Facial: Consider getting a pre-Karva Chauth facial at a reputed salon or spa. A professional facial can provide a deep cleanse, hydration, and a rejuvenating experience. Be sure to schedule this a few days before the festival to allow any redness or irritation to subside.
  11. Hydrating Face Packs: Use hydrating face packs with ingredients like honey, yogurt, aloe vera, and cucumber. These natural ingredients are excellent for nourishing and moisturizing the skin.
  12. Lip Care: Don’t forget your lips! Exfoliate your lips gently with a soft toothbrush or a sugar scrub, and follow up with a nourishing lip balm. Dry and chapped lips can be a distraction from your radiant skin.

Karva Chauth is a time to celebrate the love and bond between spouses, and looking and feeling your best is a part of the tradition. By following these pre-Karva Chauth beauty tips, you can ensure that your skin is nourished, healthy, and ready to shine on this special day. Remember, true beauty comes from both inner and outer well-being, so take care of yourself not just for the festival but for your overall health and happiness.

Danfoss & ISHRAE to recognize India’s Most Energy Efficient & Sustainable Commercial Building Projects through ACREX HOF

Danfoss & ISHRAE

1st November 2023, Chennai: Danfoss, an industry leader in energy efficiency and climate technologies and ISHRAE conducted the flagship ‘ACREX Hall of Fame Spotlight’ at ITC Kakatiya, Hyderabad in presence of Chandrasekar N S, National President, ISHRAE, Madhur Sehgal, Head- Danfoss Climate Solutions, nominees across various industries and Danfoss & ISHRAE representatives.

Danfoss and ISHRAE (Indian Society of Heating, Refrigerating, and Air Conditioning Engineers) instituted the ACREX Hall of Fame (HOF) to identify & recognize iconic green commercial building projects in India that have set global standards in energy efficiency and sustainability. The aim is also to further encourage the Indian infrastructure industry to utilize these inspiring best practices towards engineering tomorrow’s India. The ACREX Hall of Fame Spotlight event is a build-up for the Grand finale on Feb 16, 2024, at IEML, Greater Noida, Delhi NCR.

The nomination process for 2024 HOF participation has started and registrations are on, through Spotlight events as well as online promotions and referrals. The entries will go for initial scrutiny and shortlisting by the ISHRAE Technical Committee. The final selection of the inductee to the Hall of Fame is done by a strong cross-functional jury consisting of eminent personalities from the field of HVACR (Heating, Ventilation, Air-Conditioning& Refrigeration), Government, Architecture, and the Building Industry. ACREX HOF link is now open for nominations in commercial buildings sectors, across the length and breadth of the country.

Chandrasekar N S, Immediate Past President- ISHRAE said, “The ACREX Hall of Fame (HoF) instituted by ISHRAE and Danfoss has set a high benchmark in recognizing the iconic green buildings of India based on energy performance in different verticals like HVAC&R (Heating, Ventilation, Air-Conditioning& Refrigeration), water & natural lighting, vertical transportation, plumbing, external façade and many more. The best part of assessment is that the operational energy performance standards are considered throughout the entire life cycle cost of the capex. This is the true index of sustainability and energy efficiency of the infrastructure.”

Recently, Telangana government signed largest district cooling project in Asia which is now seen as a model for prioritizing cooling as a key action area through cool roof policies and energy-efficient district cooling. As India is witnessing rapid growth in the infrastructure sector, adoption of energy efficiency principle along with reduction in energy intensity in infrastructure sector will be the key for India’s overall reduction of GHG emissions. The central govt. has shown a strong resolve and pledged to cut greenhouse gas emissions by 45% from 2010 by 2030 to achieve net-zero emissions by 2070.

Ravichandran Purushothaman, President- Danfoss India Region said, “Buildings sector represents 40 per cent of energy demand and is one of the major contributors of CO2 emissions. Given that, 2/3rd of India is yet to be built, this is an area for immediate action, investment, and policies to promote short and long-term energy security given India’s commitment to Net Zero transition. We in Danfoss India believe that ACREX Hall of fame should serve as a source of inspiration and provide guiding principles and insights in making the future infrastructure projects in India more energy efficient and greener.”

Since its launch in 2016, ACREX India’s popularity has grown and have seen participation of renowned infrastructure establishments of India. In the earlier editions, ITC Windsor, Bengaluru, Chhatrapati Shivaji International Airport- Mumbai, Infosys EC-53 Building- Bengaluru Campus, ITC Grand Chola Hotel, Chennai and ISB, Mohali Campus are the iconic buildings that were inducted into the ACREX Hall of Fame in the past.

Nu Republic onboards power couple Farhan Akhtar and Shibani Akhtar as Brand Ambassadors – establishes the NuCodeofCool

Nu Republic onboards

India 1st November 2023– Nu Republic®, an Indian lifestyle technology brand renowned for its “wear-tech” – wireless audio, watches. earbuds and speakers proudly announce its association with the dynamic power couple, Farhan Akhtar and Shibani Akhtar.

In this ground-breaking collaboration, Farhan and Shibani will be the ambassadors of Nu Republic® – a brand that shares their unwavering commitment towards disruption and innovation

“These tech products are worn by people & are born to be stylish & fashionable – not merely functional” This conviction is at the heart of Nu Republic® product development process & over the years the brand has garnered widespread acclaim for its funky products.

Farhan Akhtar, a versatile actor, director, and producer, and Shibani Akhtar, an accomplished model, singer, and television host, embody the ethos of Nu Republic & bring their individual expertise, effortless style to this collaboration.

Commenting on the association, Ujjwal Sarin, Founder, Nu Republic®, expressed his excitement, stating, “Farhan Akhtar and Shibani Akhtar embody the ethos of Nu Republic® through their multifaceted accomplishments.

At Nu Republic® we are on a mission to challenge the mono-color world of wear-tech, challenge the status quo and establish wear-tech as a fashion accessory, a form of self-expression.

Farhan and Shibani are the OG trailblazers who have inspired us all. Farhan has consistently pushed boundaries and disrupted the Indian film industry with his exceptional talent and revolutionary approach to acting, singing and filmmaking. Shibani, on the other hand, has carved a niche for herself in the world of fashion, music, and entertainment, redefining norms and inspiring individuals through her talent.

Their disruptive mindset, creative brilliance, and their dedication to making a difference align perfectly with our brand’s mission”

Nu Republic®, through its fashion first product design and development process , challenges the idea of electronic wear-tech as mere utilitarian gadgets. Through the fashion-first design philosophy, the brand has successfully redefined the playing field by making high-style attainable, and high-tech affordable.

Farhan and Shibani Akhtar, equally thrilled about the collaboration, shared their thoughts.

Farhan said, “I am delighted to be associated with Nu Republic®, a brand that shares my passion for music and innovation. Nu Republic’s commitment to transforming wear-tech into a medium of self-expression aligns perfectly with my thoughts. I look forward to collaborating with Nu Republic® as it blends the boundaries of music, technology & fashion”

Shibani added, “Being a part of Nu Republic® is truly exciting. We look forward to collaborating with Nu Republic® and inspiring individuals to embrace technology as an extension of their individuality.”

As brand ambassadors Farhan and Shibani Akhtar will actively participate in various promotional activities, including digital and print campaigns, events, and social media initiatives.

Introducing Luvih, the luxurious laminate surfaces from Merino

luxurious laminate surfaces from Merino

India’s leading manufacturer of high-pressured decorative laminates, Merino Laminates has recently introduced its premium surface solution, Luvih in the Indian market. Etched in time, Luvih, in Sanskrit literally means ‘beauty’. Resonating with its name, Luvih promises fascinating elements that serve as an inspiration for beautiful interiors. The Luvih catalogue stimulates the vivacious elements of nature through its Zeroprint, Bloc, StarDust, Flex OneTone and Edge.

Luvih Surfaces by Merino are designed to resist scratches while remaining aesthetically appealing for years to come. Engineered with the Finguard Feature, these surfaces are highly resistant to fingerprints and oily smudges. Luvih are proven surfaces that have high impact resistance, high abrasion resistance and high chemical resistance as per SEFA 8.1. The product also comes with premium features such as antibacterial and antifungal properties, making it safe for food contact. The range of products from Luvih offer minimal reflection towards light, thereby making it an extremely matt surface. The soft and gentle premium touch adds an irresistible charm to any décor.

The Luvih Range

Zero Print – These premium surfaces are available in Solid, Stone and Wood Grains patterns and are designed with Finguard, an innovative feature that offers fingerprint resistance. These surfaces ensure a satin smooth finish protected for a lifetime and are suited for horizontal usage in both residential and commercial decor. Zero Print is available in the market in 1.2 mm size and is suitable for high traffic areas where product durability is paramount. The range is further available in Solid, Stone and Wood patterns having 30+ color options.

StarDust – Resonating with the sparkle of a night sky, these ultra-elegant surfaces are embellished with glitters, granules and stones for a premium and luxurious finish. Stardust is sure to add a touch of panache to premium spaces. The StarDust surfaces are available in 1.2mm size and have three design options to choose from such as Milky Mosaic, Coal Glimmer and Anchor Mosaic.

OneTone – Onetone series comes in a unique combination of high-quality decorative laminates and homogenous solid color core. The uniformity in color of the core and the top makes it an ideal choice for shelfs, cabinets, tabletops, countertops and more. The consistent look lets the beauty of solid colors flow seamlessly and no dark edge. The product is available in 1.2 mm size and has two shades of white – Tulip White and Ivory White.

Bloc – Bloc is an all in one surface that offers an haute matte premium finish. Engineered from kraft and decorative paper, further strengthened and finished with electron beam cured acrylic layer, they can be directly used on surfaces without any strengthening support. The Bloc is available in 3-12 mm sizes and has six variants under the range. The product can be uniquely used as vases to ramp up the look of any interior spaces.

Flex – Flexible in nature, the product is specially designed for nonlinear surfaces. These bendable surfaces seamlessly blend with any design requirements for a perfect finish.

Edge (premium edgebands) – Redefining seamlessness, Edge offers an exceptional edge to edge finish for furniture. These unified surfaces not only offer a smooth continuous look but will also transform a home and a commercial space with amazing grace. The edgebands are available in 23mm x 1.3mm & 35mm x 1.3mm size.

The Luvih Surfaces has been certified with the Greenguard Gold assuring a sustainable quotient of the product. With Luvih, Merino wants to offer international quality surface laminates to Indian homes at a very competitive price.

Merino has redefined the concept of imagination for good. While the world has confined the boundaries of laminates, it is all out to explore what these excellent pieces can do. Laminates are fondly known as surface decor elements and, Merino has added life to the same with its striking concepts and awe-inspiring patterns.

Ayekart and CCL Join Forces to Support Araku Tribal Farmers

Ayekart and CCL

India,1st November 2023 – Ayekart, a leading Food and Agri-FinTech and an integrated digital platform empowering Farmers/FPOs and MSMEs in the food and agri value chain, has partnered with CCL Products (India) Ltd., a renowned Instant Coffee Manufacturer, to bring positive change to the lives of indigenous tribal farmers in the picturesque Araku Valley of Andhra Pradesh. A step forward to Ayekart’s existing initiatives in the region for the past couple of years, this collaboration aims to uplift the coffee farming community and enhance their livelihoods by providing essential tools and resources.

Ayekart’s collaboration with these tribal farmers began in 2021 through the FPO – Visakha Manayam Farmer Producer Company Limited. Extensive training programs for the farmers focused on modern production and processing techniques were conducted. These programs included the utilisation of baby pulpers, proper drying techniques on elevated platforms, accurate measurement of moisture levels, and digital weighing of produce.

The partnership between Ayekart and Visakha Manayam Farmer Producer Company Limited has made a substantial social impact on the lives of indigenous tribes of the Araku Valley by equipping these farmers with the knowledge and resources required to secure fair prices and improve their livelihoods. As a result of these efforts, approximately 1,000 farmers have experienced improved income and enjoyed an enhanced quality of life in the previous coffee season.

Ashutosh Singh, COO and Co-Founder of Ayekart remarked, “We are elated to have successfully conducted extensive GAP (Good Agricultural Practices) training, encouraged collective bargaining and value-addition initiatives with the local tribal farmers through Visakha Manayam Farmer Producer Company Limited. By equipping these farmers with modern techniques and resources, we are helping farmers achieve higher yields and are also improving their income and preserving their unique heritage. Moreover, our collaboration is a testament to our dedication to sustainable development and improving the livelihoods of those in need. We believe that together, we can make a meaningful and lasting impact in Araku, fostering a brighter future for the local communities.” On the partnership with CCI, Mr Singh further added, “We are excited to partner with CCL in our shared commitment to uplift the tribal farming communities in Araku. The collaboration between Ayekart and CCL stands as a testament to the transformative power of partnership and innovation in improving the lives of small-scale farmers.”

The Araku Valley is renowned for its Arabica Parchment and cherry coffee cultivation, serving as the primary source of income for the indigenous tribes residing in the region. Despite the region’s rich and fertile lands, commitment to organic farming practices, and the unique quality of its coffee, the farmers have long struggled to achieve fair pricing and economic stability. Intermediaries and local traders often exploit their vulnerability, leaving them with minimal income to support their families.

Praveen Jaipuriar, CEO of CCL Products (India) Ltd., expressed, “At CCL, we believe that businesses are responsible for uplifting the communities. Our collaboration with Ayekart in Araku Valley reflects our commitment to sustainable development, and we are proud to contribute to empowering these dedicated tribal farmers.”

With a rich history of 3 decades, CCL Products (India) Ltd is one of the finest and most exquisite instant coffee manufacturers in the world. The company has successfully built a business with integrity, commitment, customer orientation, and consistent effort towards upholding the highest standards in the industry.

The upcoming coffee season is set to commence in November, with this year’s season slightly ahead of schedule. To mark this occasion and support the farmers, Ayekart and CCL distributed tarpaulins and baby pulpers, generously provided by CCL as part of their CSR activity and other ongoing initiatives.