Archives November 2023

Dr. Tushar Palve’s Mission Possible… Best healthcare for women

Mumbai: Covid; post-abuse trauma; breast cancer; complicated pregnancy & risky childbirth; a woman faces serious life-threatening health issues all the time. A good doctor can always help manage these peculiar health problems in women. Dr. Tushar Tatyaba Palve, superintendent of the Cama and Albless Hospital, is on a mission to provide that much-needed expert help to innumerable women patients in and around the Mumbai Metropolitan Region. He’s relentlessly pursuing his mission to ensure good health for women even before the pandemic struck us.

Dr. Tushar Palve

Dr. Tushar Palve was appointed as the Superintendent of the Cama & Albless Hospital in March 2020 during the first wave of the Corona pandemic. As a head of the hospital and nodal officer for COVID-19, Dr. Tushar Palve went beyond the call of duty to ensure the successful treatment of about 1600 Covid patients and 60 COVID-19-infected babies with a mortality rate of a mere 0.06 percent. So much was his dedication that he was personally collecting the samples on swabs for RTPCR at Cama Hospital’s Smart OPD! Some of Dr Tushar’s commendable contributions include setting up the first HDU at the hospital, a separate oxygen plant for COVID patients, a dedicated centralized oxygen supply to every bed, and a bio-medical waste converter.

Vaccination was a critical element in winning the war against Covid. Dr Tushar Palve led from the front here as well and conducted a whopping 75 vaccination camps. The Covid Vaccination Center (CVC) vaccinated close to 1.40 lakh citizens over a period of time, thus ensuring safety for all.

In the next important step, Dr. Tushar Palve targeted the rising breast cancer issue in MMR. Breast cancer can be treated successfully if detected at an early stage. Dr Tushar Palve conducted breast cancer awareness sessions and screening camps at remote areas of Thane, Palghar, Shahapur, and underprivileged areas of Mumbai. About 430 women were screened and a whopping 20% of them had breast cancer! Thankfully they could start the treatment immediately. The screening and awareness camps are also being held at various Government offices, banks, court premises, and rural areas. These are important and helpful for women who cannot access or afford mammography and other related tests.

One of the most important and modern aspects of women’s healthcare is trauma care. Recently, Dr. Tushar Palve started a One Stop Crisis (OSC) center at Cama Hospital. The OSC focuses on providing a safer and more comfortable environment for survivors of gender-based violence. It is the first such center in a women’s hospital in Mumbai. The OSC has been set up under the Central Government’s Nirbhaya Fund. The OSC will have five beds apart from access to counselors and lawyers to assist the victims of domestic abuse. Apart from this Dr Tushar Palve led the renovation and modernization of all wards at the Cama Hospital over a period. This directly benefits the patients who get access to the latest healthcare infrastructure at the Cama hospital.

Dr. Tushar Palve also has a green thumb – he has created a Miyawaki forest within the limited space of the Cama hospital with the help of Keshav Srushti, an NGO. This Miyawaki forest is now home to a whopping 125 species of flora and fauna. The total number of trees planted and happily growing in this forest is over 8500! More importantly, this forest is maintained with great love by the authorities involved.

Dr Tushar Palve has also published several research papers on COVID-19 patient management at national and international conferences. Dr Tushar Tatyaba Palve has received awards from the Government of Maharashtra as well as Kerala for his great work.

ACC Empowers Rural Women in Karnataka through Kitchen Garden Intervention Program

ACC Empowers Rural Women

Karnataka, 28th November 2023: ACC, the cement and building material company of the diversified Adani Group, as a part of CSR initiative, continues to make significant strides in improving the livelihoods of rural communities through its Kitchen Garden Program. One such success story emerges from Kudithini Village, Bellary district of Karnataka. Here, Sarojamma has become a testament to the transformative power of Self-Help Groups and kitchen gardens in changing lives.

ACC through the Kitchen Garden Intervention Program aims to build the foundations of sustainable homes and also nurturing the growth of self-reliant communities. By partnering with Self-Help Groups and providing essential resources, ACC and Adani Foundation empower women to cultivate flourishing kitchen gardens. These gardens help enrich their diets and also cultivate a sense of self-sufficiency and pride.

Living with a family of two, Sarojamma, like many others in the district, heavily relied on crops grown on their farmland and purchased produce from the local market. This limited their diet to grains and seasonal vegetables. With a willingness to explore new avenues to enhance her family’s dietary palate, she joined ACC’s Kitchen Garden Intervention Program. As an impact, Sarojamma’s garden has flourished into a vibrant garden of chili, radish, ladyfinger, beans, coriander, green leafy vegetables, and tomatoes. The abundant harvest not only caters to the entire family’s nutritional needs, but also exceeds their expectations. Importantly, this initiative has significantly curtailed their dependence on external markets.

The Kitchen Garden Intervention Program, a cornerstone intervention of ACC and Adani Foundation, includes distributing seeds through Self-Help Groups and establishing gardens near hand-pumps and waste disposal areas. This initiative aims to diversify food sources, thereby reducing dependency on produce purchased from the markets.

ACC’s Kitchen Garden Intervention Program focuses on empowering rural women by providing them with the necessary resources and knowledge to cultivate their kitchen gardens. Through this initiative, women like Sarojamma can grow a variety of fruits, vegetables, and herbs, ensuring a diverse and nutritionally-rich diet for their families. By promoting sustainable agriculture practices the program enhances food security and contributes to the economic development within the local community.

As we continue to sow the seeds of positive change, ACC and Adani Foundation through their social initiatives remains committed to fostering food security, economic growth, and a brighter future for rural India.

Novotel Mumbai Juhu Beach’s culinary paradise Bageecha opens its doors for the Season!

Novotel Mumbai Juhu Beach

Novotel Mumbai Juhu Beach is thrilled to announce the reopening of its cherished seasonal beachfront restaurant, Bageecha.. Renowned for its quintessential Indian cuisine, Bageecha is set to transport guests on a culinary voyage, promising a delightful experience under the stars.

Draped in the soft glow of floating lights and caressed by the soothing sea breeze, Bageecha offers a tranquil ambiance, perfect for cherished family moments or romantic evenings. Enlivening this atmospheric retreat, live gazal music serenades diners, adding an extra layer of enchantment to their dining experience.

Bageecha’s extensive menu offers a diverse range of timeless Indian dishes with two set menus and a meticulously crafted à la carte menu that caters to both vegetarian and non-vegetarian preferences. Guests can indulge in a selection of tantalizing dishes, including Bhatti KaMurgh, Galouti with ulteTawa Ki roti, Tulsi Paneer Tikka, Subz E khasSeekh, KhumaniKofta curry, Paneer Sahjahni, Lal Maas, and Macchi Keri Keri, accompanied by an array of bread and rice options. To conclude this culinary journey, savor delightful desserts like Rose KulfiFalooda, BadamKaHalwa, AngooriRasmalai, and GulabJamun, among others.

Vishal Gupta, the General Manager of Novotel Mumbai Juhu Beach, expressed his excitement about Bageecha’s reopening stating, “We’re thrilled to welcome back our patrons to Bageecha, where they can relish the finest Indian cuisine in an enchanting ambiance. This season, we’ve elevated the dining experience, presenting an exquisite tapestry of Indian flavors. We invite guests to join us and savor this unparalleled culinary journeyat Novotel Mumbai Juhu Beach.”

Savor the rich and diverse flavors of India against the breathtaking backdrop of Juhu Beach as Bageecha at Novotel Mumbai Juhu Beach opens its doors for the season.

Renowned Chef Manjit Singh Gill Advocates for Gastronomy Policy at PHDCCI Bharat Startup Summit

New Delhi, India -28th November 2023– Chef Manjit Singh Gill, the Managing Director of Eco Green Hospitality Legacy, took the center stage at the National Startup Summit held at PHD House in New Delhi, where he proposed a groundbreaking gastronomy policy at a global forum. The summit’s theme, “Building Bharat as a Tourism Hotspot of The World,” brought together prominent figures in the industry to discuss and shape the future of India’s tourism sector.

The welcome address at the summit was delivered by Dr. Ranjeet Mehta, Executive Director, PHDCCI who emphasized the pivotal role played by the PHD Chamber of Commerce and Industry (PHDCCI) in promoting Indian industry, trade, and entrepreneurship for over 118 years. With a substantial base of 150,000 direct and indirect members, spanning large, medium, and small industries, PHDCCI has been instrumental in driving the Indian economy forward. Dr. Mehta also highlighted the impressive growth of the Indian startup ecosystem, noting the existence of more than 100,000 startups and 118 unicorns.

During the theme address, Mr. Vinayak Nath, Co-Chair of the Alliance Task Force, Startup20, G20, and Co-Founder & CEO of India Assist, emphasized the world’s growing interest in Indian startups and the need for collaboration to promote “Bharat from Bharat.” He commended Prime Minister Narendra Modi’s efforts to boost the entire tourism sector, with a particular focus on promoting hospitality within the industry. Mr. Nath stressed the importance of innovation as a currency that can unlock the tourism and hospitality sector’s vast potential. He highlighted the power of creating experiences that attract tourists and transform them into ambassadors of Indian culture and heritage, while simultaneously preserving the country’s natural beauty and enhancing it.

Mr. Anil Parashar, Chair of the Tourism & Hospitality Committee and Chief Executive Officer at InterGlobe Technology Quotient, reiterated the growing prominence of the tourism sector and the need for infrastructure and travel enhancements to facilitate connections with the global market. He noted that hospitality and tourism contribute a significant 10% to the global GDP.

In a special address, Chef Manjit Singh Gill, known for his culinary expertise, shed light on culinary tourism and the rich heritage and connotations associated with food. He emphasized the underappreciated role that food plays in the tourism sector, describing it as universal within the political boundaries of a country. Chef Gill urged the need for a policy to promote food within the tourism and hospitality sector and cited examples of countries promoting their food legacy and traditions. He concluded by proposing the implementation of a gastronomy policy at the global level.
Mr. Puskar Srivastava, CEO of Moto GP Bharat, discussed the GVPS system and the identification of tourist spots that can significantly impact the growth of the Indian economy. He praised PHDCCI for organizing such a vibrant and relevant platform for bringing together key stakeholders in this significant conference.

The formal vote of thanks was delivered by Mr. Rajan Sehgal, Co-Chair of the Tourism & Hospitality Committee.

The event received support from India Assist, Resurgent India, Artemis Hospitals, and Mihuru; and was supported by PHDCCI’s annual sponsors, DLF Ltd; Jindal Steel & Power; KLJ Group; Multani Pharmaceuticals Ltd; Marble City; MMG Group; Radico Khaitan Ltd; Uflex Ltd; Vestige; Eazy ERP Technologies; JK Tyre & Industries Ltd; Sagar Group of Industries; Superior Industries Limited; Samsung India Electronics; Oswal Greentech; Apeejay Stya Group; Blossom Kochhar Beauty Products Pvt Ltd; DCM Shriram; R E Rogers; Trident Group; Ajit Industries Pvt Ltd; Bhagwati Plastic and Pipes Industries; Central Coalfields Ltd; DD Pharmaceutical Ltd.; Hindware Sanitary; Jindal Steel; Modern Automobiles; P S BEDI & Co.

Elevate Your Everyday Carry: Lavie Sport’s PU Leather Collection Fuses Fashion and Utility

Lavie Sport's

India, 28th November 2023 – Lavie Sport, a trailblazer in athleisure bags invites you to experience a fusion of style and functionality, all crafted from the finest PU leather. This range of bags are meticulously designed to cater to the diverse lifestyles of today’s urban professionals and fitness enthusiasts, setting a new standard in the world of contemporary fashion.

Understanding PU Leather:

PU leather, a synthetic material that convincingly replicates the look and feel of genuine leather, stands out as an ethical and cruelty-free alternative, promoting responsible fashion choices.

The Benefits of PU Leather Bags:

Lavie Sport’s this range underscores the use of PU leather, a synthetic material renowned for its resilience and opulent aesthetic. PU leather provides a cruelty-free alternative to traditional leather, offering unmatched durability and water resistance while maintaining a sophisticated look.

  • Timeless Elegance: Opt for Lavie Sport’s PU leather bags to showcase a commitment to a premium and stylish aesthetic. Revel in the luxury of sophisticated design without compromising on ethical choices.

  • Enduring Durability: Crafted to withstand the rigors of daily life, our bags maintain their sleek appearance against scratches, fading, and water exposure, ensuring a lasting investment in style.

  • Smart Functionality: Each bag seamlessly blends aesthetics with practical features, transforming them into versatile accessories suitable for both daily use and travel, reflecting a perfect union of form and function.

  • Versatile Sophistication: Lavie Sport’s PU leather bags effortlessly complement various styles and occasions, offering a subtle statement of refinement that transcends fleeting trends.

Highlighted Bags from the Range:

  • Majestic Overnighter Laptop Trolley:

    • Impeccable craftsmanship with high-quality PU leather.

    • Spacious compartment, padded laptop sleeve, and mesh-padded handle.

    • Sturdy wheels and a retractable trolley for seamless mobility.

  • Captain Unisex Duffle Bag:

    • Lightweight yet durable synthetic leather material.

    • Reverse zip main compartment, front pocket, and detachable shoulder strap.

    • PU leather construction ensuring water resistance and longevity.

  • Athlete Gym Duffle Bag:

    • Roomy design crafted with premium synthetic leather and polyester lining.

    • Multiple compartments, including a shoe pocket and side mesh pocket.

    • Enduring and durable for the demands of the gym and beyond.

  • Chairman Laptop Backpack:

    • Spacious compartments, pass-through trolley handle, and mesh-padded shoulder straps.

    • Water-resistant polyester fabric and synthetic leather construction.

    • Multi-level organizer for efficient storage.

  • Lead Travel Unisex Sling Bag:

    • Stylish sling bag featuring two zippered pockets and an exterior pocket with a magnet clasp.

    • Fine synthetic leather and polyester fabric construction for a sleek appearance.

    • Perfect for business and travel, combining fashion with practicality.

Lavie Sport’s PU leather range epitomizes the brand’s dedication to providing fashion-forward, functional, and chic products. Elevate your style and embrace the unmatched versatility of PU leather with Lavie Sport’s latest premium bag collection.

Mandatory Explicit Consent and Transparency Guidelines for Customer Communication is essential – Shri V Raghunandan, Secretary, TRAI

Addressing the Fraud Prevention Summit: Enhancing Safety in Digital Communication organised by PHDCCI and Truecaller today at Imperial Hotel, New Delhi, Shri V Raghunandan, Secretary, TRAI, outlined how with the launch of 5G technology and its deployment across the country, some concerns are also arising especially in the context of IoT applications. He informed that, with ongoing initiatives related to device security, network security, and KYC provisions, already are being undertaken by the Department of Telecommunications (DOT) to prevent tampering.

He mentioned there are two types of fraudulent communication: pull-based, where customers unintentionally expose themselves to risks, and push-based, where attacks are initiated through links or messages. Further he also underscored the regulatory role in addressing the latter. He mentioned that, recently, TRAI introduced the Digital Consent Acquisition system, emphasizing the necessity of explicit consent from customers where service providers are mandated to specify the purpose of communication or number acquisition, ensuring transparency.

Furthermore, Shri Raghunandan directed service providers to refrain from including links in messages unless whitelisted. He also informed on the ongoing efforts to develop a caller identification system like Truecaller.
Highlighting India’s progress in global cybersecurity, he mentioned that through collaborative efforts, India has climbed from the 46th to the 10th rank in the Global Cybersecurity Index. Further Shri Raghunandan expressed aspirations to attain the top rank through continued cooperation among stakeholders.

Mr. Hemant Jain, Sr. Vice President, PHDCCI while giving the industry perspective said, as we embrace technological advancements like AI, ML etc., it is crucial to strike a balance between innovation and security. The integration of Al and technology should be accompanied by a comprehensive understanding of the associated risks and ethical considerations. He said collaboration between industry stakeholders, technology providers, and regulatory bodies is essential to develop standardized frameworks that ensure the responsible and ethical use of these tools.

Mr. Alan Mamedi, Co-founder and CEO of Truecaller highlighted the company’s efforts and stated, “At Truecaller, we are dedicated to advancing our products and services to match the swift evolution of fraudulent activities facilitated by technology. Our commitment involves proactively mitigating risks through innovation and fostering collaboration among all stakeholders. This collective effort is crucial in preventing fraud, safeguarding citizens, and ensuring a safe digital experience for citizens. The Fraud Prevention Summit represents a significant step in this direction, uniting key stakeholders to adopt effective strategies to counter emerging threats and fortify user trust in digital communication.”

The vote of thanks was given by Dr. Ranjeet Mehta, Executive Director, PHDCCI. He said, around 66% of the global population is connected to the internet. In a single minute, approximately three billion messages are shared. In this scenario, it becomes extremely important to scrutinize digital communication and address fraud prevention.

The Summit was attended by the CTOs, CIOs and cybersecurity experts from all industrial sectors.

This Event was sponsored by Truecaller and it was supported by PHDCCI annual sponsors, DLF Ltd; Jindal Steel & Power; KLJ Group; Multani Pharmaceuticals Ltd; Marble City; MMG Group; Radico Khaitan Ltd; Uflex Ltd; Vestige; Eazy ERP Technologies; JK Tyre & Industries Ltd; Sagar Group of Industries; Superior Industries Limited; Samsung India Electronics; Oswal Greentech; Apeejay Stya Group; Blossom Kochhar Beauty Products Pvt Ltd; DCM Shriram; R E Rogers; Trident Group; Ajit Industries Pvt Ltd; Bhagwati Plastic and Pipes Industries; Central Coalfields Ltd; DD Pharmaceutical Ltd.; Hindware Sanitary; Jindal Steel; Modern Automobiles; P S BEDI & Co.

Powering Tomorrow: A Collaborative Leap into Data Center Modernization with Team Computers, Dell Technologies, and Vertiv

Data Center Modernization

In today’s digitally-driven landscape, data centers have become the cornerstone of our online existence, serving as the nerve center for data storage, processing, and distribution. These facilities play a pivotal role in underpinning our daily digital experiences, ranging from seamless streaming entertainment to powering e-commerce platforms and facilitating social interactions.

Recognizing the paramount importance of keeping pace with evolving technological landscapes, Team Computers, a prominent IT solutions provider in India, organized a compelling event with Dell Technologies & Vetiv on November 24th in Chennai. This gathering aimed to delve into the critical realm of data center modernization, emphasizing the indispensable role these centers play in reshaping businesses. The event spotlighted the convergence of tradition with cutting-edge technology, positioning data centers as the vanguards of transformative initiatives in the digital age.

The event served as a platform for in-depth discussions that underscored the critical importance of businesses adopting modernized data center solutions. The collective expertise of Dell, a global technology leader, Vertiv Technologies, a prominent provider of critical digital infrastructure and continuity solutions, and Team Computers, a renowned IT solutions provider in India, contributed to highlighting the need for organizations to stay competitive and agile in today’s dynamic and fast-paced business environment.

The collaboration of Dell Technologies, Vertiv, and Team Computers emphasized the seamless integration of tradition with cutting-edge technology, positioning data centers as catalysts for transformative initiatives across various industries.

“By leveraging the strengths of Dell, Vertiv Technologies, and Team Computers, we aim to accelerate the pace of data center modernization and empower businesses to thrive in the digital age,” said Shyam Lodh, Business Head of Enterprise Solutions at Team Computers. “Our collective insights underscore the pivotal role of data centers in driving innovation, efficiency, and ensuring a seamless and resilient digital future.”

In the discussion, Punit Khare, National Delivery Head – Services at Team Computers, stressed the vital role of resilience and compliance in modernizing data centers for uninterrupted digital service. He emphasized the need to leverage environmentally friendly resources, prioritizing sustainable technological advancement with a focus on energy efficiency and minimal environmental impact.

This collaborative effort between Dell Technologies, Vertiv, and Team Computers reaffirms the commitment to advancing technology and providing businesses with the tools they need to navigate the complexities of the modern business landscape.

The deployment of S400 Triumf air defence system along with the planned indigenous system of DRDO will provide adequate protection to the vital areas and population centres close to the international border: says Mr Rudra Shriram Chair – Defence and Homeland Committee PHDCCI

It is very heartening to learn about India’s future plan to have its own Iron Dome system to counter threats from our hostile adversaries and possibly from non-state actors within the country.

The deployment of the S400 Triumf air defence system along with the planned indigenous system of DRDO will provide adequate protection to the vital areas and population centres close to the international border. We have many important areas close to the border which will be the target of the long-range missiles and would need to be prevented from ingress into our territory.

I feel this is a great first step in the overall gambit of providing security. With the porous nature of our land border of over 15000 kms and coastline of over 7500 kms, it would be practically impossible to cover the entire border, said Mr Rudra Shriram Chair – Defence and Homeland Committee PHDCCI.

We would need to be selective in deployment of our missile systems. To make the Indian Iron Dome successful we would need to make the command centres for Detection, Prediction, Assessment and Interception territorially distributed for different areas of responsibility.

With the changing character of war and its emerging dimensions the threat from low flying short range drones/ weapon systems is very real in the present times. There is a need to concurrently develop capabilities to counter these threats to our vital areas and population centres. A truly effective Iron Dome will have to continuously adapt and improve. It has to be possibly multi-layered with capability to operate in all weather and not be overwhelmed by the kamikaze swarm drones and barrage of missiles.

Given the complex nature of the system, the Iron Dome will require multiple technologies to be integrated together. The MSME have a load of niche technologies and are well poised to be a part of this journey. I am looking forward to the encouragement of MSME by the government and to develop it with inhouse core technologies.

Allen Tallentex result announced, 3.41 lakh students appeared

Allen Tallentex

Jaipur, 28th November 2023: The result of the 10th edition of the Tallentex examination has been released which is conducted by Allen Career Institute Private Limited to promote talents. The first phase of the examination was conducted on 29 October in 10 states and 3 union territories and the second phase on 5 November in 16 states and 1 union territory. Around 3.41 lakh students appeared in this examination which was conducted in both offline and online mode.

Allen Director Dr. Brajesh Maheshwari said that the results of Tallentex examination have been released. Students are given scholarships on the basis of their performance in the Tallentex examination. This year, along with offline, the Tallentex examination was also conducted in online mode. The online mode examination was conducted in the country and abroad from 14 to 27 October. This year, Tallentex students will also be given scholarship in online courses on the basis of performance. Students taking admission in ALLEN for the session 2024-25 by December 20 will get the double benefit of a scholarship up to 90 percent along with fees concession. The felicitation ceremony for the rankers will be organized in Kota in the month of December. Through Tallentex, talents will be identified and given proper guidance for their career. Every student was also given a separate success index based on his subject-wise result, which would help him decide the direction of his career.

Pankaj Aggarwal, Vice President and National Head of Tallentex, said that in the first phase on October 29, the examination was held in 266 cities of 10 states and 3 union territories of the country. Similarly, the second phase examination was held on November 5 in 341 cities of 16 states and 1 union territory of the country. About 11.25 lakh students have participated in Tallentex by the year 2023. It is noteworthy that many talented students, who have joined ALLEN through Tallentex in the past, have achieved best performance and rank in All India Top 100 in IIT, NEET and Olympiads.

KwikFix Auto Unveils Premier Mobile Run-Flat Tyre Service for Luxury Car Owners

KwikFix Auto Unveils

28th November 2023; Mumbai; India: Today marks a paradigm shift in luxury car maintenance as KwikFix Auto unveils its exclusive mobile Run Flat Tyre Changer service, engineered specifically for the sophisticated needs of premium vehicles. This innovative service is set to redefine the standards of convenience, efficiency, and expert care in the automotive service industry.

KwikFix Auto’s mobile units, equipped with the latest tyre-changing technology and service provides a swift, dealership-quality experience in the comfort of one’s own home, office, or any chosen location. This initiative is part of KwikFix Auto’s broader strategy to bring high-end auto care out of the confines of traditional service centers and into the customer-centric era.

“High-performance vehicles demand high-performance service. Our mobile Run Flat Tyre Changer is more than just a convenience; it is a dedication to the craft of car care,” said Ravi Chandarana, Co-founder & CEO of KwikFix Auto. “We’ve listened to the needs of luxury car owners and crafted a service that stands as much for expertise as it does for exclusivity.”

The comprehensive service includes a full inspection of the tyres, ensuring not just a replacement, but also a thorough check for potential wear and tear that could compromise safety and performance. This attention to detail is coupled with an unparalleled convenience that saves time without sacrificing the quality of service expected by owners of premium vehicles. Car owners can now book these emergency services by downloading the KwikFix Auto app from https://play.google.com/store/apps/details?id=com.kwikfixauto.consumer&hl=en_US&pli=1 or by simply calling +919950 345 345.

Manshi Modi-Chandarana, Co-founder & CFO of KwikFix Auto, elaborates on the customer experience: “Imagine the peace of mind that comes with knowing your car is being tended to by experts, with state-of-the-art equipment, right in your driveway. Our service isn’t just about responding to tyre issues; it’s about providing a proactive, luxurious care regimen that keeps your vehicle at its best.”