Archives December 2023

Rikant Pittie’s visionary investment emerges as the pinnacle to become the highest Investment in ‘Indian Angels’ Show season 1

New Delhi,15th December 2023: Mr. Rikant Pittie, the visionary Co-Founder of EaseMyTrip.com, has reaffirmed his commitment to fostering innovation and supporting promising startups with a substantial investment across multiple episodes of the ‘Indian Angels’ show streaming on Jio Cinema.

Since the onset of the groundbreaking show, Mr. Pittie has emerged as a stalwart investor, strategically deploying funds in ventures spanning diverse industries. His strategic investments exemplify a dedicated commitment to nurturing startups with the tenacity to overcome challenges and achieve success.

In a compelling series of strategic investments featured on Jio Cinema’s ‘Indian Angels,’ Mr. Rikant Pittie has demonstrated a versatile and unwavering commitment to supporting startups. The initial episodes (1 and 2) witnessed his endorsement of Atpata by Taste and Happie Curves, showcasing his dedication to the FMCG and women’s clothing markets. Episodes 3 and 4 marked investments in ReGrip, Shakti Wearables, and Vastu Ghee, revealing Mr. Pittie’s keen insight into diverse industries, spanning from automobiles (tyres) to Food and Beverage (Dairy) and Smart Wearables (Women’s safety). Episode 5 stood out as a significant milestone when Mr. Pittie continued his impressive streak, making a high-impact investment in Sohamm Snacks. Concluding the series on a positive note, Episode 8 highlighted Mr. Pittie’s commitment to modernizing oral health routines with a strategic investment in Team Habbits. This investment journey reflects Mr. Pittie’s diverse interests and steadfast support for innovative ventures across various sectors.

“Venturing into diverse industries with strategic investments is more than a financial commitment for me; it’s a belief in the power of innovation. These startups represent the future, and my support signifies a commitment to nurturing transformative ideas that have the potential to redefine their respective sectors. In every investment, I see a unique opportunity to contribute to the evolving landscape of entrepreneurship, supporting ventures that break away from the ordinary and pave the way for a more dynamic and innovative future.” Rikant Pittie, Co-Founder, EaseMyTrip.

Mr. Rikant Pittie entered the entrepreneurial arena at the tender age of 16, demonstrating early leadership and business acuity. His instrumental role in the development of EaseMyTrip, along with the establishment of its technological framework, showcases a profound comprehension of the intricacies inherent in building businesses from the ground up. Participating alongside five distinguished panellists on the ‘Indian Angels’ show, Mr. Pittie’s strategic investments in seven ventures in the show underscore his dedicated commitment to nurturing startups with the tenacity to overcome challenges and achieve success.

Claiming to be the world’s first angel investment show on OTT, ‘Indian Angels’ is produced by Digikore Studios and was released on November 03, 2023. It is a groundbreaking show, transforming the startup industry and entrepreneurial ecosystem with its innovative format. In addition to the angel investors supporting ventures, the first-of-its-kind show enables viewers to become investors themselves.

Santa From Finland To Grace 2023’s Most Happening Party At DLF CyberHub

The year’s most awaited event, ‘Unwrap December’, a spectacular month-long extravaganza filled with activities and entertainment from December 11th to December 31st, has kickstarted at DLF Cyber Hub, Gurugram’s iconic high-street destination. The event promises joy, gifts, and festive cheer for visitors of all ages. Hosting a series of events across the month, DLF CyberHub aims to provide an unforgettable end to 2023 and an energetic start to 2024 with its visitors.

The ‘Shop & Win Campaign’ allows shoppers to win big prizes, including the grand prize of an all-paid vacation to Finland for four people throughout the month. This offer would allow the visitors to grab an opportunity to live amidst the serene beauty of Finland while spending on their desired genres. Visitors who spend INR 50,000 or above on F&B or shopping at DLF CyberHub can register themselves to qualify for the Mega Giveaway. A lucky draw will also be organised on 31st December for the lucky shoppers who can grab exciting rewards.

The highlight of the event is the anamorphic screen that gives visitors a personalised experience, leaving them mesmerised. The 3D-digital board leaves everyone awestruck, witnessing the unparalleled. Visitors can experience receiving gifts from Santa through these screens, elevating the joy and gifting experience of Christmas. The spectacular experience of ‘Unwrap December’ is the Meet & Greet with Santa, set to be held on December 15th, where visitors can experience the magic of Christmas with Santa Claus from the snowy enchantment of Finland. A number of giveaways also await the shoppers as they can grab exciting gifts and rewards on shopping from various outlets at CyberHub.

Carols by Delhi Chamber Choir on December 23rd will fill the air with the spirit of Christmas. Every Saturday, visitors can enjoy Movie Screenings, enhancing the overall entertainment experience. The movies would be screened under the open sky, where hundreds of visitors could enjoy a theatrical experience like never before.

Pegasystems Named a Leader in Gartner® Magic Quadrant™ for the CRM Customer Engagement Center for 11th Consecutive Time

Pegasystems

India –15th December 2023– Pegasystems Inc. (NASDAQ: PEGA), the low-code platform provider empowering the world’s leading enterprises to Build for Change®, today announced it has been named a Leader in the Gartner Magic Quadrant for the CRM Customer Engagement Center (1) for the 11th consecutive time.

In the report, Pega was recognized as a Leader among 12 vendors Gartner evaluated for their completeness of vision and ability to execute. According to Gartner, the customer engagement center (CEC) is defined as “a cohesive set of software built around core case management tools, used to provide customer service and support by engaging with customers, while intelligently orchestrating the processes, data, systems, and resources of an organization.”

This report recognized Pega for Pega Customer ServiceTM, part of the Pega Infinity™ portfolio of products. Pega Customer Service is an intelligent service automation platform that provides AI-powered workflows for customer service at scale. It intelligently guides and seamlessly automates every customer service journey across the enterprise so contact center teams and digital channels – including self-service – are better positioned to deliver personalized, proactive, and preemptive customer service experiences. Powered by unified artificial intelligence and workflow automation on a low-code platform, the solution helps accelerate resolution for customers across a multitude of channels and streamlines the experience for agents with intelligent guidance.

This recognition comes after Pega’s inclusion in other recent analyst reports for its customer engagement capabilities, such as being named a Leader in The Forrester Wave™: Core CRM Solutions, Q3 2022 report (2). Pega was also recognized in the 2023 Gartner Critical Capabilities for Sales Force Automation Platforms (1) report, in which Pega received the highest scores of any vendor in every Use Case evaluated, which included B2B, B2C, and Indirect/Relationship Sales. In addition, Pega was named a Leader in The Forrester WaveTM: Real-Time Interaction Management report (4).

Quotes & Commentary

“The pace of technology is moving almost impossibly fast, and consumers want their service experiences to reflect that. Today’s customers want easy, efficient experiences that solve their issues as quickly as possible, and brands need AI and automation tools in place to make their service departments as productive and effective as possible to do so,” said Christopher Patterson, vice president of strategy, customer service and sales automation, Pega. “We believe this recognition from Gartner further validates Pega’s position as a leader in customer service and a critical partner in our clients’ efforts to transform their organizations, using AI and automation technology to simplify service processes so agents and self-service channels alike can deliver optimal experiences to customers.”

Supporting Resources

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.

 Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

 

Supernova’s AI Tutor Achieves 100,000 Downloads in 6 Months; Targets $2 million ARR by Mid-2024

Bangalore, 15th December 2023 – Supernova, a next-generation AI-first company, has announced its pioneering product in the realm of education with its flagship AI Tutor ‘Nova’. Since its successful launch in May 2023, Supernova’s AI Tutor has garnered over 100,000 organic downloads. Furthermore, Supernova anticipates significant growth, with an expected increase in annualised revenue (ARR) from $560K to approximately $2M within the next six months.

Recognising the staggering educational challenges faced by millions of school-going children in India due to limited access to high-quality learning environments, Supernova’s mission is to build mobile-first, affordable educational products tailored for the Indian masses. They leverage Gen AI for content generation and use interactive game mechanics to drive immersion and engagement. Their product philosophy revolves around AI-led, interactive & experiential, gamified learning targeted towards kids aged 4-12 years at affordable price points.

With the use of AI, the company has set out to create a low-cost, game-changing educational product that would transcend socio-economic barriers.

“For too long, the traditional educational model has been constrained by a lack of personalized attention and insufficient tutors, limiting our ability to unlock every child’s full potential. But now, the landscape is changing dramatically, thanks to the advent of advanced AI technologies. We believe education is set to be disrupted by super-intelligent personal AI tutors for every child. At Supernova, our ambition is clear: to be the architects of this innovative transformation.”, said Maharishi R B, Co-Founder and CEO, of Supernova

“We led Supernova’s seed round and have been impressed with the mission-driven, first-principle mindset that the founders embody. Their technology expertise especially in AI and data science, coupled with clear product innovation, compelling unit economics driven by game-based learning and operational excellence allows them to unlock a large market to create maximum impact.” Salone Sehgal, Founding General Partner at Lumikai Fund

Supernova’s comprehensive paid course, featuring a 24/7 AI Tutor, interactive assignments, game-based learning, and real-time AI-led instruction coupled with community event access, has attracted over 100,000 downloads, showcasing remarkable growth and acceptance in the market. The platform forecasts its user base to expand to 500,000 app downloads by mid-2024, with profitable unit economics.

boAt partners with Space Matrix; opens new office space that redefines work culture and inspires self-discovery

boAt partners with Space Matrix

Delhi NCR, 15th December, 2023: boAt, India’s leading wearable and audio brand, today announced the opening of its new office space in Gurugram, India. The 22,000-square-foot office, designed by Space Matrix, is a vibrant and energetic space that fosters an inclusive environment that nurtures creativity, imagination, and collaboration among its diverse crew.

The workspace matches the unique work culture at boAt that promotes self-discovery, blends diverse workstyles and ideologies, and enhances employee engagement. From the moment one enters the office, the design weaves a captivating narrative of boAt’s journey, truly reflecting the brand’s ethos and identity. The workspace showcases a range of exciting spaces, including themed rooms inspired by boAt’s passion points, flexible work settings, and engaging community spaces. By seamlessly integrating elements of nature, the workspace establishes a refreshing and stimulating connection between the indoors and outdoors.

The workspace boasts of several amenities that are typically found in ‘third spaces’ like cafés and clubs, such as a cafeteria inspired by a bar lounge, an amphitheatre setting, a game & leisure zone and more. This allows employees the choice to work the way they want, take a pause and relax and socialise with colleagues during and outside of work hours, amplifying boAt’s culture of collaboration, creativity and innovation. The overall design of the workspace is bold and young, with a focus on creating a welcoming and inclusive environment. The use of bold colours, graffiti, unique textures, and eclectic furniture creates a space that is both fun and functional.

“We are thrilled to open our new office space, which is a reflection of our brand and matches the preferences and behaviours of Gen Z and millennials.” said Aman Gupta, Co-Founder and CMO, boAt. “We believe that our employees are our greatest asset, and we wanted to create a space that is both inspiring and playful. We are confident that this new office will help us to continue to innovate and grow as a company.”

Adding to this, Akshay Lakhanpal, CEO of Space Matrix, said, “Designing the boAt office was a unique opportunity for us to create a dynamic and engaging space that caters to the distinct needs of boAtheads. Our aim was to craft a conscious workplace that not only sparks creativity but also encourages collaboration and celebrates individuality through Design Thinking. It has been an incredible journey working hand in hand with boAt to bring their visionary aspirations to life.”

The new space for boAt is designed with the idea of creating an open space for different personas. Using boAt’s core identity and ‘DoWhatFloatsYourboAt’ brand philosophy, Space Matrix’s design team and the boAt team successfully transformed this space where employees can feel comfortable and inspired to be themselves, and where they can thrive in a collaborative work environment.

Payal Kapoor, Head of Design -Gurgaon at Space Matrix, added, “Our team approached this project with an in-depth understanding of boAt’s brand philosophy and a profound appreciation for the aspirations of its employees. We set out to create an office space that fosters self-expression, provides comfort, and nurtures a sense of community. The result is a vibrant, functional, and immersive workspace that truly embodies the essence of boAt.”

With the unveiling of this innovative office space, boAt firmly reinforces its position as a leading lifestyle brand and a trailblazer in shaping the future of work culture.

More than 1000 Retail Associates celebrated the Retail Employees’ Day at Growel’s 101 Mall

Mumbai, December 14, 2023: It was an enjoyable day at Growel’s 101 Mall as the Mall management arranged a lunch with engaging activities for retail associates to mark Retail Employees’ Day on December 12, 2023. The festive celebration was extended to encompass all the Retailers, Brands, and F&B partners, and outsourced staff operating in the mall.

the Retail Employees’ Day at Growel’s 101 Mall 1 (2)

On December 12, 2023, each retail employee/associate received a warm welcome at the decorated mall entry upon reporting to work. Mall leadership addressed all associates with words of encouragement and motivation, recognizing their hard work in delivering customer delight. Team-building activities infused with fun were organized for all retail associates to foster camaraderie and celebrate this special day.

The ‘Retail Employees’ Day’ is an annual movement initiated in 2011 by TRRAIN & RAI, observed on the 12th of December. This day is dedicated to spreading joy to retail employees who tirelessly serve and delight customers every other day.

the Retail Employees’ Day at Growel’s 101 Mall 2

Speaking about employee well-being, Gerald Mathew, General Manager, Growel’s 101 Mall, said, “Our commitment to fostering a positive and enjoyable work environment is reflected in today’s festivities, where we come together as a family to appreciate the efforts of those who tirelessly serve our customers. At Growel’s 101 Mall, we not only value our associates’ dedication on Retail Employees’ Day but also strive to prioritise their well-being year-round. We believe that happy employees contribute to the success and vibrancy of our mall. Here’s to a day of celebration, gratitude, and a shared commitment to making Growel’s 101 Mall an even more delightful place to work and shop.”

the Retail Employees’ Day at Growel’s 101 Mall 3

A recreational zone has been established for retail associates to use their break time for relaxation and socializing with co-workers. The recreation zone offers indoor activities such as foosball, carrom, chess, and various board games, providing associates with an enjoyable time with their colleagues. Additionally, festivities like Diwali, Christmas, and Mall Anniversary are celebrated with retail associates, and special events like cricket tournaments and talent hunts are regularly conducted throughout the year to uplift the spirits of retail associates.

Pahle India Foundation (PIF) appeals to GOM on Online Gaming’ ahead of its 1st meeting, to review existing Lottery Regulations

Pahle India Foundation (PIF)

New Delhi, 14 December: Pahle India Foundation (PIF) appeals to the ‘GOM on Online Gaming’ ahead of its 1st meeting, to review existing Lottery Regulations as well. Pahle India Foundation (PIF) welcomes the Government of India’s decision to constitute a Group of Ministers (GOM) to review the regulatory framework for the Online Gaming Industry.

As the GoM meets for its first meeting on the 15th Dec under the chairmanship of the Hon’ble Union Home Minister, PIF would like to appeal to the members of the GoM to also review the existing regulations on ‘Lottery’ and bring necessary reforms.

PIF has recently concluded a study titled ‘Lottery in India – A Study on Regulatory Framework and Potential for Social Funding’ where it has reviewed the existing regulations on Lottery in the country and has identified major gaps. PIF recommends an urgent review of the 25-year-old regulation in light of the increased internet penetration in India in the last few decades, and the absence of player protection and minimum age criterion in the existing rules. The offshore online lotteries operating outside the jurisdiction of the Indian regulatory apparatus pose significant challenges and demand urgent attention.

PIF has also done a comprehensive review of the operational processes and the financial models followed by the Indian States where a lottery is currently allowed and operational. In such states also, there is an urgent need for reforms to bring transparency using technology, and adopt best practices to ensure child safety and player protection.

PIF has also reviewed lottery ecosystems in countries like the UK and explored the sector’s potential for social funding in India. Pahle India Foundation is a New Delhi-based economic think tank founded by Dr Rajiv Kumar in 2013. Its motto is ‘Putting India First to Make India First’. PIF has done in-depth research on ‘Online Gaming’ as well as ‘Lottery’. Its reports ‘A Regulatory Framework for the Online Gaming Sector’ and ‘Lottery in India.

3rd Edition of Bio-Agri 2023 organised by Hyderabad BIPA, world’s oldest trade body Bio Agri industry begins at HICC in Hyderabad

Hyderabad, December 14, 2023….We live in a country where touching the earth is considered a good omen. Be it a sport like Kabaddi, an artist performing on a stage, a farmer who cultivates the land, touching the earth is practiced from ages. It is an age-old practice in our country. But, we don’t pay much attention to soil health. Instead, a lot of attention is given to producers and production said Dr Sagar Hanuman Singh, DG, NIPHM (National Institute of Plant Health Management, Department of Agriculture and Farmers Welfare, Ministry of Agriculture, Govt of India while addressing a gathering at the opening of Bio-Agri conference at HICC, Madhapur on Wednesday.

Dr Sagar Hanuman Singh_Dr Praveen Rao_Dr SK Malhotra, Dr KRK Reddy_Dr DR Venkatesh and others were seen at the inauguration of Agri Bio 2023

He was the Chief Guest at the Bio-Agri 2023, a two-day conference on Bio-Agri Industry. 300 delegates from across India and the world are participating in the conference.

The theme for Bio Agri 2023 is “BioAg by 2030 – Miles To Go– Billions to Reach”. BIPA International Journal of Biological Agriculture was launched during the conference. An exhibition was also inaugurated along with the conference and several companies exhibited their products.

Soil gives us so much. In the food pyramid, we must start with soil. We have been abusing soil for the past 70 years with chemical fertilizers due to pressure to feed the rising population. As a result, the soil is now contaminated. It has lost its vigor, vitality, and fertility. This is where soil regeneration has arisen. So keep an eye on deteriorating soil health. Government of India schemes emphasize on soil health, in turn, plant health and human health, he added. Help soil regain its original blissful state, emphasised, Dr Sagar Hanuman Singh, DG, NIPHM

Dr Sagar Hanuman Singh_Dr Praveen Rao_Dr SK Malhotra, Dr KRK Reddy_Dr DR Venkatesh and others were seen at the inauguration of Agri Bio 2023--pic 3

We at NIPHM train farmers how to produce Bio-fertilisers using local resources without using chemicals and technology. Associations like BIPA must discourage fly-by-night operators. More emphasis must be on quality rather than on cheap cost which these fly-by-night operators offer.

In our testing, we found that quite a significant number of Biological products and bio-pesticides do not meet standards. Quite a lot of products contain chemical pesticides, said Dr Hanuman Singh.

Dr. SK Malhotra, Project Director of the Indian Council of Agricultural Research-Directorate of Knowledge Management in Agriculture (DKMA-ICAR) delivered the Bio Agri Conference address. He said the Observers Research Foundation put India in first place compared to G-20 countries in climate-smart agriculture.

He maintained that our production levels rose despite hiccups due to climate change-related problems. The country has adopted climate-resilient agriculture. India now needs to bring back nature-positive agriculture. The Pandemic taught us many lessons. We should now scale up natural-positive food systems that would simultaneously promote crop, soil, and human health, he said.

The good news is that Microbial Bio Stimulants can be registered now. Biostimulant products which are now being regulated under new Gazette Notification guidelines in India he announced

Further, he said by 2047, when India becomes 100 years of being Independent, the government of India will set an agenda to become a global powerhouse for the Food System.

Seen delegates at the Bio Agri 2023 opening

Dr Praveen Rao, Former Vice Chancellor of Professor Jayashankar Telangana State Agricultural University (PJTSAU) spoke about soil health and its importance. We have forgotten 5 Cs. One C is Capability. Without knowing what the soil is capable of producing we are cultivating he said. The second C is the condition of Soil, we should know what best management practices to be adopted. Third C is Capital, the natural capital of soil.

The fourth C is Connectivity and the fifth C is Codification, which talks about the favourable policies, education, governance, etc. Soil health will decide plant health which in turn decides animal health, which subsequently decides ecology health that will have an impact on planet health. In the 1960s fertilizers and water were key areas and now it is soil health he was served.

Dr. KRK Reddy, President of Bio Agri Input Producers Association (BIPA), a 20 years old, non profit body said 90 companies are supporting BIPA

Dr D. R. Venkatesh, Secretary of BIPA gave a report of activities undertaken during the last year. He mentioned that BIPA is the oldest Bio-Agri industry body in the world. He shared that BIPA would be moving into their own office premises next year which was acquired at an investment of Rs 40 lakhs. Govt of Telangana has allocated space on 35 years lease it was informed.

Some of the topics to be addressed during the two-day conference include Bio-abling the future –India opportunity; Global business opportunities in Biologicals, bio-nutrition; Ag-biologicals: opportunities beyond agriculture, emerging technologies and business opportunities, investment opportunities in India, and many others.

New Relic Study Reveals Delivery Speed a Primary Concern in India, as 60% of Consumers Abandon Apps Over Buffering

New Relic Study

BANGALORE – 14th December 2023- New Relic, the all-in-one observability platform for every engineer, announced findings from its State of Ecommerce in India report. The independent survey of more than 2,000 Indian online shoppers reveals that 60% of respondents said they would leave an app mid-engagement if they experienced buffering for longer than 10 seconds, and 20% said that they wouldn’t tolerate more than five seconds of buffering before they abandoned or switched apps. Apps freezing or crashing, as well as misleading app descriptions, were also primary concerns.

“As attention spans continue to drop and app marketplaces become more crowded, buffering is a key consumer concern that must be addressed by ecommerce providers seeking to gain market share,” said New Relic Vice President Sales for India Prasad Rai. “Observability solves these challenges by providing insights into why particular systems are experiencing lag and pinpoints issues before they impact the digital customer experience. Observability is a game changer for engineering teams because it allows them to proactively analyse and optimise their systems based on logs, metrics, and traces to provide a real-time view of collated data.”

Key findings from the State of Ecommerce in India report include:

Multiple notifications lead to churn:

  • Consumers faced various challenges with mobile apps, such as multiple notifications (41%), slow buffering/loading times (38%), and draining batteries (34%). Multiple notifications were particularly bothersome for Android users (41%) compared to iOS users (34%).

  • Although 72% of survey respondents said they most often use mobile apps for online purchases, 59% used less than three mobile apps for their daily online shopping. This finding indicates that while consumers download and actively use shopping apps, they are selective about which apps they use.

Speedy apps and delivery times lead to greater customer satisfaction:

  • A slow loading time was one of the biggest reasons for consumers to stop using an app mid-engagement (34%), or even delete it (25%), indicating that addressing delays and buffering is critical for technology teams. It becomes even more problematic during online sales such as Black Friday, with outages having the potential to impact reputation and revenue.

  • Survey respondents expressed the importance of a speedy user experience, both in terms of app responsiveness and product delivery time. Nearly half (46%) of respondents noted that a key reason to download a shopping app was its ability to offer a better or faster user experience compared to the website equivalent.

  • Consumers also expected product delivery times to be swift, which was reflected in their uptake of 15-minute delivery services. More than half (55%) said they use instant online grocery delivery apps that deliver in 15 minutes or less at least once per week.

Consumers seek a personalised experience and regular promotions:

  • More than half (59%) of the survey respondents said they use less than three mobile apps for their daily online shopping, indicating that online retailers need to develop brand loyalty by finding new and innovative ways to capture consumer attention.

Consumers have a strong desire for secure online payments:

  • Nearly half noted that instant updates and notifications (42%) and seamless payment functionality (41%) are desirable features of a mobile shopping app.

  • When asked about their top three concerns regarding digital payment methods, survey respondents most frequently cited security and privacy (54%), followed by payment failure (50%) and problems processing refunds (45%).

Methodology

All report data is derived from a survey, which was conducted by YouGov India on behalf of New Relic in June 2023. The goal was to understand the online behaviours of customers shopping on ecommerce websites. The survey was self-administered via an 8 to 10-minute online interview in English. YouGov interviews were conducted with the YouGov panel of 2,008 respondents aged 18–45+, with 55% identifying as male and 45% identifying as female. The report defines online shopping as the purchase of clothing, groceries, and household items.

For more information, view the State of E-commerce in India report and create your New Relic account today.

Savour the Season’s Sweetness : Khoya Mithai’s Winter Menu

Delhi’s winter ushers in a brisk chill, with temperatures often hitting single digits. Fog blankets the city in the early mornings and Residents bundle up in layers.Despite the cool temperatures, Delhi’s cultural scene remains vibrant, marked by festivals and outdoor activities that bring a sense of warmth. In sync with this, Khoya introduces its winter range, a sweet addition to the season.

Timeless classics that resonate with the flavours of childhood. Experience halwas crafted with the finest quality ingredients, ensuring a fleeting rendezvous with nostalgia. The pistachios in Pista Halwa and almonds in Badam halwa are meticulously ground to achieve perfect consistency, ideal for bringing out robust flavours then simmered in rich, creamy Khoya with just the right amount of good fats for a silky smooth finish.

The Gajar Halwa and Moong Dal Halwa are skilfully prepared with a commitment to traditional cooking techniques. Finely ground moong dal and handpicked carrots are treated to a slow-cooking process that lend a comforting texture which truly resonates with familiar, cherished flavours. The sweetness is perfectly balanced, bringing back fond memories of homemade halwa from years gone by. The thoughtful execution of traditional methods shines through, creating a heart-warming experience that transports taste buds to a place of genuine culinary reminiscence.

When we think of cold, jaggery is a rarely overlooked component. As a natural sweetener, jaggery has a unique character that resonates with those who appreciate the beauty of unadulterated, natural flavours. In line with this sentiment, Khoya has introduced a nolengur range. ‘ Nolen Gur ‘ which means ‘new jaggery’ in Bengali, occupies the top and premium spot. This jaggery extracted from the sap of date palm tree, has a unique and complex flavor, often described as having hints of caramel, toffee, and a distinctive date-like richness.

Having experimented with various flavor pairings, we’ve introduced three distinct flavors.. The Peanut and nolengurpeda is like a tasty praline with a rounded sweetness and a hint of black salt for that extra kick. Next is the Pista Nolen Gur Peda, where the naturally sweet nuttiness of pistachios perfectly complements the rich, woody caramel sweetness of nolengur. For those with a penchant for nut-free sweets we have Nolan Barfi, an ageless fusion of jaggery and Khoya, with a touch of cardamom. A classic treat for refined taste buds.

This season, we’re thrilled to present a selection of delightful ladoos that capture the essence of winter. Our assortment includes the richness of slow-roasted besan and chana ladoos, the wholesome sweetness of dried anjeer (figs) ladoos, the perfect blend of gur and til, the nourishing goodness of gondladoos, and the popular – panjiriladoos. This carefully chosen selection of winter ladoos is a tribute to cherished traditions, nostalgia of familiar flavors and celebration of togetherness. The ladoos are packaged with love as they are delicately dry roasted in ghee, enriched with cardamom and bejewelled with a bounty of dry fruits. The SattuPedais reminiscent of celebrations. The pride of Bihar, Uttar Pradesh, and Jharkhand, this crumbly delicacy crowned with a regal silver varq extends its flavours- doubling as a sense of community.

Availability: At the flagship store at The Chanakya, New Delhi or delivering pan India on website www.khoyamithai.com