Archives 2023

Elista launches premium quality, large-capacity desert coolers at an affordable price

Elista, India’s leading manufacturer of electronics, home appliances, IT & mobile accessories, today announced the launch of new desert coolers. These desert coolers will be available across Gujrat, Jharkhand, Bihar, and Maharashtra. The regions are known for their scorching heat, and Elista has developed these coolers to provide much-needed respite to the consumer at an affordable price point. The company has added two desert coolers – Desert Snow Monk and Aurora Cool. Both these models have one year warranty and have a large water capacity of 90 liters. Both function at 1350 rpm with a heavy-duty motor of 100 watts. The top frame has been made with toughened glass.

Pawan Kumar, CEO of Elista, says, “Elista has been witnessing robust growth in the cooler segment. Gujarat, Maharashtra, Bihar, and Jharkhand are important markets for us, and we are looking to consolidate our position in these key markets. Our desert coolers have been designed keeping in mind the weather conditions and consumer requirements of these regions. These large-capacity desert coolers offer maximum cooling and uniform airflow. We are expanding our presence in key markets and looking forward to gaining a more significant market share in tier 2 and 3 cities.”

Elista’s Desert Snow Monk and Desert Aurora Cool have a large blower and a long air throw of 35 feet. They have mosquito and dust filter nets installed to keep the air fresh and clean. Designed with Indian consumers in mind, these desert coolers are energy efficient and consume only 230 Watts of power. They also have an extra-large honeycomb cooling pad for more cooling.

Jyotsna, Shri Surya Ji Electronics, states, “Elista is one of the trusted names in the Indian consumer electronic space, and we have been its partner from the early days. It has been a rewarding journey so far. 2023 has started on the right note, and we expect a good customer response to this new range of coolers”.

Elista is known for delivering quality products at affordable prices. With its desert cooler range too, the company is offering the best of features, top-notch build quality, and an attractive design. The Desert Snow Monk cooler is available in a White and Grey color combination; while the Desert Aurora Cool is available in a White and Blue color combination. Elista’s new range of desert coolers is available at an affordable price range, starting from Rs 7,899.

Elista has a wide range of personal, window, desert, and tower coolers with various options for consumers. As each of these products has been created with unique insights into customer requirements, the high-efficiency Elista coolers provide a superior cooling experience at an affordable price.

Elista has been clocking in growth owing to its high-quality products and has become synonymous with excellent quality at an affordable price. Right from its inception, Elista’s motto has been to make India for the world. Having established its roots in India, the company is now charting global expansion. It has recently started operations in the UAE market and will branch out to the CIS and MENA regions soon. Elista will also be setting up its manufacturing unit in India this year.

Pansari Group launches “PANSARI EPICURE” to drive sales in the HORECA segment

13th February 2023: Pansari Group, one of the leading FMCG brands with decades of experience, is all set to spread its presence in the HoReCa B2B segment with PANSARI EPICURE. The initiative offers a complete range of high-quality food ingredients to professional Chefs, Purchase managers, and small restaurant owners with their personalized and versatile bulk ordering. PANSARI EPICURE has been making an available variety of Rice, Oil, and Millet along with Chefys Seasoning, and Shasha spices needed for the HORECA sector.

The effort aims to bridge the gap between FMCG companies and the HoReCa (Hotels, Restaurants, and Catering) segment by offering bulk orders of ingredients and giving the segment first-hand exposure to the complete range of products. The platform offers all of the commercial kitchen ingredients and materials for food products in one spot, in bulk packages. These products include Rice, Millet, Chefys Seasoning, and Shasha spices.

The B2C FMCG giants Pansari are prepared to target the B2B FMCG supply chain, by emphasizing their reach in the bulk selling space. The company will serve the organized food services segment’s demand for premium products by centering on the wholesale market matching higher standards.

On the launch of Epicure Mr. Shammi Agarwal, Director, of Pansari Group said- We understand the impact of the taste and quality and consistency of food served at the table, and Pansari Epicure will make sure that the quality of food ingredients is not compromised and consistency remains same when they are sold in bulk. Epicure will be a one-stop shop for all bulk food ingredient requirements.

He further added, “one of the prime reasons for introducing Pansari Epicure in the market is to add value to Chefs’ efforts in their culinary journey and ease out struggles of maintaining consistency when ordering quality products for bulk businesses Pan India”

The careers of the future will be led by an intermingling of streams

By Sushma Sharma, Director – Career Success Strategy, Veative Group

“The world of work is constantly changing and evolving. From the era of specialization and hyper-specialization wherein employees had defined roles focusing on a specific task or domain, the working landscape has come a long way. Today, it’s not uncommon for employees to take on a variety of tasks and have a diverse set of skills. Interestingly, future careers are expected to be led by a higher level of cross-functionality and a multidisciplinary system of working. A recent report by the World Economic Forum predicts that by 2025, most jobs will require a blend of technical, social, and emotional skills.

The way forward: a multidisciplinary approach

Albert Einstein once said, “All religions, arts, and sciences are branches from the same tree.” Specialization has long been emphasized in higher education. The majority of students, including those who have not yet enrolled in college, are aware that after taking core classes, they would have to study a particular field of interest. While specialization has paved the way for in-depth exploration to build on expertise in a field, the current career landscape takes it a step further. It demands a heightened synergy between streams and subjects to synthesize concepts from other fields to prepare students for the world of work in a better way. The National Education Policy (NEP 2020) also emphasizes the importance of incorporating a multidisciplinary approach to education. The NCF 2022 (National Curriculum Framework) proposes to implement the features of NEP for the holistic development of children from an early age. The inclusion of stimulating experiences for a child’s development in varied dimensions – cognitive, social-emotional, along with physical, will enable them to gain precious skills required in the world of work later.

Connecting the dots between streams

It has been increasingly recognized that students need the best of both worlds when they are preparing for the future. For instance, STEM graduates may hold mastery in their subject but lack business and project management skills, such as leadership and communication. All kinds of roles will require essential skills such as logical reasoning, critical thinking, effective communication, and ethical behavior. The increasing dependability on technology and automation across industries translates to higher demand for candidates that can combine technical expertise with business acumen and creative abilities. Many professions such as data science use a combination of technical skills (such as programming and statistical analysis) and domain-specific knowledge (such as business or healthcare) to analyze and interpret large datasets. Similarly, UX design combines design, psychology, and technology skills to create user-friendly and intuitive products and interfaces. It is important for individuals to be adaptable and open to learning new skills and knowledge areas in order to stay competitive and relevant in a rapidly changing job market. NEP has emphasized the dissolution of a strict demarcation between streams and that students should be offered more flexibility in choosing subjects. The way subjects are taught in an integrated manner at the foundational stage needs to make space for different combinations to inculcate dynamic skill sets in students.

Emerging careers

Interdisciplinary approach to learning encourages students to bring together knowledge and skills from different disciplines. Some emerging careers that require an integrative approach to learning include:

Renewable energy engineers: They use a combination of technical skills, such as electrical engineering and renewable energy technologies, and non-technical skills such as project management and communication, to design and implement renewable energy systems.

Social media manager: They apply a combination of marketing skills, such as content creation and social media strategy, and technical skills, such as data analysis and social media platform management, to manage a company’s social media presence and engage with customers.

Robotics engineers: They use technical skills, such as programming and mechanical engineering, and non-technical skills, such as problem-solving and project management, to design and build robots and automated systems.

Biomedical engineer: Biology and engineering expertise is combined with non-technical skills, such as project management and communication, to develop medical devices and technologies.

To ensure that students have a common thread running through science, business and humanities, we must focus on creating linkages between all three disciplines. Tomorrow’s employers will value collaboration. A report by the McKinsey Global Institute predicts that there will be a growing demand for hybrid jobs that combine technical and non-technical skills, such as data analysts who can also communicate effectively with business stakeholders. Thought leaders from various disciplines must work together to find solutions to the complicated issues we currently face, such as climate change, the pandemic, or the role of artificial intelligence. We can put diverse spaces in perspective by combining several streams, helping the young workforce to achieve success in the dynamic job market of the future.

With the careers of the future involving a blend of different skills and knowledge domains, the education industry needs to step up in order to prepare students for success. This may involve integrative learning experiences that help learners develop the skills and proficiency necessary to be flexible and adaptable in a rapidly changing employment market.

5 Diet Tips Students Should Follow To Beat Stress And Stay Healthy This Exam Season

Sneha Kamat, Dietician, SRV Hospitals – Goregaon

Exam time is here. Students study for longer than normal throughout the examination season. A balanced diet is vital for improved attention. The food you consume influences the way your body works in more ways than one. It is also critical to keep healthy throughout the test season in order to perform effectively. A balanced and nutritious diet can help you maintain good health.

Several studies have found that food consumption has a direct influence on the mental ability of young kids. For example, iron deficiency can impair dopamine transmission, reducing pupils’ intellect in their early stages. There are several minerals and vitamins that have been shown to improve kids’ cognitive capacity and mental focus, including vitamin E, thiamine, vitamin B, zinc, and iodine.

Adding amino acids and carbs to these micronutrients can also assist kids to improve their awareness, reasoning, and comprehension abilities. According to research, dietary intake might boost students’ cognitive and intellectual performance when studying for examinations.

Students must include at least half a plate of vegetables, a quarter plate of carbs, and a reasonable quantity of protein in their meals. Students must eat well in order to be attentive and interested. Here are a few examples:

  1. Carbohydrates: Whole grains including whole-grain bread, brown rice, quinoa, and wheat are high in glucose. Sweet potatoes, pumpkin, and gourd are examples of starchy vegetables that students can incorporate into their daily carb consumption.
  2. Vegetables: Each vegetable has its own set of advantages. As a result, pupils’ diets must contain all types of vegetables (with a preference for non-starchy vegetables and an avoidance of potatoes).
  3. Proteins: Because of their ‘long-chain Omega-3s,’ seafood and oil-rich fish are helpful to brain health and focus. According to specialists, “Omega-3 fats account for around 8% of the brain,” thus kids should consume Omega-3-rich meals at least twice a week. Lean foods (low-fat meats) such as fish, chicken, tuna, turkey, and lean red meat must be included in students’ meals.
    Curd helps to keep your intestines healthy.
  4. To avoid stomach disorders, it is critical to maintaining gut healthy while tests are approaching. Curd is a probiotic that promotes good bacteria in the stomach while also stimulating the flow of serotonin, a pleasant hormone that results in regulated stress. The dietician advises students not to skip the ‘Dahi-Shakkar’ before examinations.

Students who spend all of their time studying may get bored. It also drains and worries them. As a result, enough sleep and a well-balanced diet are essential to guarantee that pupils can retain the material they have been learning. It will help them learn and assimilate the new knowledge they have read. Before going to bed, students should take some time to unwind. Late at night, students should avoid caffeine-containing drinks. Students should go for a walk, swim, exercise, or simply walk to the shop.

`Valentine’s day 2023: 5 Best gadgets to gift this year

Valentine’s Day is around the corner, couples already start celebrating this week from the 7th of Feb. Making this special time of the year more unique for their partners is something that people are already planning. Although traditional presents are typical and most people have moved to modern gifts which can be useful and can cherish for a longer period of time. Hence, they have moved to gadgets and tech gifts which are already useful and cherished table for a long time.

So, needless, to say it’s a perfect occasion where you can pamper your partner with her/his favorite gadget. Here are some of the best 5 tech products for you that may be quickly obtained from e-commerce websites in case you’re seeking some unique gift suggestions:

1. Smartwatches– Gifting your loved ones a smartwatch is a great idea, and it is something that they will love it for sure. It is considered a safe option for gifts. These smartwatches begin at an affordable price and come with several health-tracking features as well.

2. Bluetooth Speakers- This Valentine’s day gift your special someone a Bluetooth speaker and set the mood whenever and wherever! Wireless Portable Bluetooth Speaker by Tizum is a great option as it is a beautifully designed lamp that comes with integrated speakers, which makes it a unique table lamp.

3. Fitness Tracker- A fitness tracker would be the ideal present for your partner if you are concerned about their health or if they are a fitness enthusiast. As it is rightly said, health is wealth. You can choose from brands like Noise and apple as per your budget.

4. Power Bank- Power banks might not be the first thing that comes to mind when thinking of gift ideas, but they can be really useful if your partner has a phone with poor battery life or frequently travels. You may out brands like Xiaomi, OnePlus, etc,.

5. Bluetooth Headphone– Don’t underestimate the power of a pair of good headphones. A good pair of headphones can make someone’s day. From Apple AirPods third gen in the premium range to Tizum, boat, and more in the affordable segment, you can get several options to pick from.

Powerhouse duo Khushi Govil and Rahul Khanna come together to launch newest influencer management venture Click

Khushi Govil, Co-Founder, Click

India-wide release, 13 February 2023: Talents and digital creators, who are the nucleus of India’s creator economy, are today driving the growth of the larger media and entertainment landscape of the country. And to write a fresh chapter of this thriving growth story, Khushi Govil has launched Click, a brand new influencer and creator management agency, in association with Rahul Khanna’s Barcode Entertainment and Tarsame Mittal of TM Talent Management.

A new player in the influencer management space, Click is born of a team with vast experience in the talent management space, with Govil coming together with Rahul Khanna.. The agency intends to leverage the experience and expertise of its founding team to offer personalized and streamlined services to its clients, with a strong focus on helping them reach their full potential.

Talking about the new venture, Khushi Govil, Co-founder at Click, said, “We not only click on something because you like it or are intrigued by it but also click photos or click on that record button to shoot a video — integral aspects of all social media platforms intrinsic to the digital media space. And, of course, when managing talent, the most crucial element is to click with each other. It is the first step of management and setting trust. And Click, in essence, is a reflection of this.”

She further added, “I have been a digital native with close to 8 years of experience working in the field, where I have channeled all my passion. Moreover, as someone who loves meeting new people and believes in the power of human connection, I think there is nothing better for me than working in this sphere. At the same time, being authentic to talents is absolutely important to me when representing them in achieving their goals. And that’s why we click. I am happy that I share this vision with Rahul and Tarsame, and I am excited about this venture with them!”

The agency will offer end-to-end services to both client facets – the talents as well as brands. For its talents, Click offers full-stack brand deal services while carving out each plan with them, keeping in mind their short-term and long-term goals and ensuring that their visions align, eventually working towards achieving them. Likewise, on the brand side, the agency aims to pitch creators who are the right fit for the brands, delivering and executing from start to finish – shooting content, editing it, and taking it to live via its talents.

Click’s multifaceted roster of talents spans diverse creative circuits and art forms like fashion and lifestyle, motivational comedy, music, stand-up comedy, and mimicry. They include Rohit Zinjurke (reactionboi), Indian pop icon Dhvani Bhanushali, reality TV star Anushka Mitra, Stage S2 winner Sharvi Yadav, Karishma Govil aka Soul Kari, Sahdev Dirdo (@viralboy_sahdev) of Bachpan Ka Pyaar fame, Indian Idol S3 finalist Charu Semwal, and India’s Got Talent finalist Jayvijay Sachan, amongst others. Meanwhile, Click has also worked with several remarkable brands such as Netflix, Meta and Maruti, Amazon Mini, Jio Cinema – FIFA, YouTube Shorts, Kazo, Viacom18, Heineken, Zomato, Dream 11, ŠKODA, Nykaa, and many more.

With its innovative approach and a fresh emphasis on personal connection, Click is poised to become a key player in the Indian influencer and creator management landscape.

B2B automotive start-up CapGrid announces expansion of its core leadership team

New Delhi, February 13, 2023: CapGrid, a B2B cloud manufacturing start-up for precision parts and components for low complexity direct materials, announced hiring employees in diverse roles in its core leadership team. The team’s expansion is a strategic move by the company aligned with its growth plans.

CapGrid announced the onboarding of Mr. Subhash Khanna to head the Sourcing business and Mr. Ankur Gupta to lead the Operations division. New additions to the company’s leadership also include Mohd. Zumair as the Head of the Marketing and Ms. Ruchi Rai is the Head, of HR, and Admin. Additionally, Mr. Shankar Sharma will be spearheading the Sales Operations function.

The latest additions to the team bring significant industry expertise and will support the company’s growth vision, with a prime focus on scaling of operations, sales, marketing, sourcing verticals, and improving HR functions. Mr. Subhash Khanna is an industry veteran with impeccable leadership experience of over 35 years at renowned firms like Escorts, LML, and International tractors. Mr. Ankur Gupta comes with extensive operations experience of 10+ years at Aditya Birla group while Zumair is an ex-Power2SME and ASSOCHAM with over 12 years of experience. Mr. Shankar Sharma has 30+ years of experience in Management consulting and Ms. Ruchi Rai comes with notable experience of over 15 years in HR and IR at firms like Bridgestone, Maruti, and Louis Dreyfus.

Mr. Dheeraj Tiwari, Founder, and CEO, CapGrid, said, “CapGrid has grown exponentially in the last 12 months and our aim is to achieve sustainable, rapid expansion in the future. Alongside, we are focusing on building upon our existing competence in tech, digital supply network, and cloud manufacturing. Onboarding members in our core leadership team will further propel our growth plans and help us in delivering value to our customers.”

Mr. Himanshu Raghuvanshi, Founder and COO, CapGrid, adds, “CapGrid is transforming the way automotive and industrial manufacturers manage their sourcing and procurement network. The domain expertise that the team brings along is going to be pivotal in the next chapter of our growth story. We are extremely excited to serve our customers even better with the recent addition to our talent pool.”

CapGrid recently raised series A funding of $7 Million USD from Nexus Venture Partners. The company intends to utilize this capital for strengthening its digital supply network, enhancing its tech competencies and cloud manufacturing capabilities along with new talent acquisition.

Road To ULTRA: India Returns This April

ULTRA Worldwide, the most international music festival brand, will make its celebrated return to Indian shores with its signature event series, Road To ULTRA.

Following the thumping success of the last India edition, in 2017, the Indian electronic music community will finally get a chance to revel in the unparalleled ULTRA experience this summer.

Road To ULTRA: India will kick off in Mumbai on the 14th of April 2023, followed by a second show in Bengaluru on the 15th of April 2023, with both showcases featuring the same stacked lineup of globe-trotting, chart-topping DJs and performers.

Marking the festival’s second edition, Road To ULTRA: India has previously gathered more than 50,000 attendees and showcased performances from superstar acts like The Chainsmokers, Rezz, Sam Feldt, and Slushii.

For this year’s edition, Road To ULTRA: India will showcase consecutive, daylong marathon events featuring some of the hottest names in electronic music, mesmerizing stage designs, and an all-encompassing entertainment experience for audiences.

ULTRA Worldwide continues to cement its status as the most international music festival brand, boasting active events on all six inhabited continents. The global festival brand is celebrated for delivering an unparalleled combination of top-tier electronic talent, cutting-edge technology, and large-scale productions.

The road To ULTRA India lineup will be announced soon. Stay tuned!

Valentine’s Day Woo at Hilton Goa Resort

This Valentine’s Day, we have a whole lot of fun in store, and we can’t wait to share it with you! Join us as we celebrate this season of love with exciting inclusions and new experiences at Hilton Goa Resort. #SeasonOfLove

  1. All About Love: 5-course poolside dinner with live music and Valentine-themed giveaways with an option to choose this offering with or without a premium pour of champagne.
  2. Amor Intimo: Feel the warmth of true love this Valentine’s Day with Amor Intimo! Enjoy a delectable five-course meal curated by our culinary experts at Doce! Link to video
  3. You, Me & Nostalgia: Immersive poolside private movie screening with unlimited popcorn and barbeque dinner. For couples with kids, do not worry the resort has planned something for everyone.

Indulge in bespoke luxury and relish gastronomical delights as you experience a symphony of grand celebrations of love. From a romantic staycation to intimate experiences, the Hilton Goa resort is the perfect destination for you to celebrate this Valentine’s Day alongside your loved one.

Audi India launches top-of-the-line new Audi Q3 Sportback

Mumbai, February 13, 2023: Audi, the German luxury car manufacturer, today launched the new Audi Q3 Sportback in India. The Audi Q3 Sportback combines the strong presence and versatility of an everyday car with sporty elegance and agile handling of a coupé. This makes it the first compact crossover of the Audi brand in India. Equipped with quattro all-wheel drive as standard and a 2.0 L TFSI petrol engine, the new Audi Q3 Sportback generates 190 hp and 320 Nm of torque. The Audi Q3 Sportback is the quickest in its segment and goes from 0-100 km/h in just 7.3 seconds.

The new Audi Q3 Sportback is now available at INR 51,43,000 Ex-showroom.

Audi Q3 Range:


Audi Q3 Variant


Audi Q3 Premium Plus

INR 44,89,000 Ex-showroom

Audi Q3 Technology

INR 50,39,000 Ex-showroom

Audi Q3 Sportback Technology + S line

INR 51,43,000 Ex-showroom

Mr. Balbir Singh Dhillon, Head of Audi India, said, “The Audi Q3 Sportback is a car that sports elegant design and sporty performance. It gives potential Audi Q3 customers an option to choose from. The Audi Q3 has been a segment leader and we are confident that the new Audi Q3 Sportback will replicate its popularity among customers. The reckoning success of the Audi Q3, which we launched last year, has given us the impetus to introduce the new Audi Q3 Sportback, and we are confident of its success in the country.”

The new Audi Q3 Sportback is sportier and sharper with an S-line Exterior package, being the first in the segment with its coupé-like design and stylish new alloy wheels. The comfort key for a keyless entry and optimum space make it a go-to car for customers seeking utility and comfort with an elegant look.

The new Audi Q3 Sportback features the Quattro all-wheel-drive system, which offers a major boost in terms of traction, agility, stability, and dynamic handling in all road conditions. Additionally, to enhance and adjust the driving characteristics of the new Audi Q3 Sportback, the Audi Drive Select allows the driver to choose between different driving modes.

The new Audi Q3 Sportback is available in five exterior color options – Turbo Blue, Glacier White, Chronos Grey, Mythos Black and Navarra Blue. It also offers two interior color options – Okapi Brown and Pearl Beige.


  •  Punchy 2.0 L TFSI petrol engine with Quattro all-wheel drive
  •  Generates 140 kW (190 hp) and 320 Nm. Goes from 0-100 kmph in a quick 7.3 seconds
  •  Quattro – all wheel drive
  •  7 Speed S tronic transmission
  •  Audi Drive Select
  •  Progressive steering
  •  Comfort suspension
  •  Hill Start Assist
  •  Cruise control system with speed limiter
  •  Leather wrapped 3 Spoke multifunction plus steering wheel with paddle shifters


  •  S-line exterior package
  •  45.72 cm (R18) 5-spoke V-style (‘S’ design) alloy wheels
  •  Panoramic glass sunroof
  •  LED headlamps
  •  LED rear combination lamps with dynamic turn indicators
  •  High gloss syling package


  •  Ambient lighting package plus with 30 Color options
  •  Power adjustable front seats with 4 way lumbar support
  •  Seat upholstery in leather/leatherette combination
  •  Rear seat plus with fore/aft adjustment
  •  Decorative inserts in micro-metallic silver
  •  Front door scuff plates, aluminium inserts, illuminated, with “S” logo


  •  25.65 cms (10.1”) MMI Navigation plus with MMI touch
  •  Audi Virtual Cockpit Plus
  •  Audi Sound System (10 Speakers, 6 Channel Amplifier, 180 W)
  •  Audi phone box with wireless charging system
  •  Audi Smartphone Interface
  •  2-zone climate control system
  •  Parking aid plus with rear view camera
  •  Comfort key with gesture controlled tailgate
  •  Luggage compartment lid, electrically opening and closing
  •  Exterior mirrors, power-adjustable, heated and power folding, auto-dimming on both sides
  •  Frameless auto dimming interior rear view mirror
  •  Storage and Luggage Compartment package
  •  6 Airbags
  •  Tyre pressure monitoring system
  •  ISOFIX child seat anchors and top tether for outer rear seats
  •  Anti-theft wheel bolts & Space saving spare wheel

After-sales packages:

  •  Complimentary 2+3 years extended warranty for limited period
  •  Includes 5 years RSA
  •  Customer has an option to buy a further warranty extension up to 7 years and Road Side Assistance up to 10 years of coverage
  •  Customer has an option to buy periodic maintenance and comprehensive maintenance packages till 7 years of coverage