Archives January 2024

Washington University in St Louis propels novel efforts to internationalize graduate education for Indian students

Mumbai- The commencement of the 9th cohort of the joint Executive MBA(EMBA) programme between IIT Bombay and Washington University(WashU) in StLouis also marks the launch of new initiatives by WashU in the realm of Graduate Education for Indian students.

The inaugural edition of the IIT Bombay-WashU Dialogues, a biannual congregation designed to bring together a select group of institutional leaders from top academic institutions, public intellectuals, and industry experts to deliberate upon the most significant challenges and opportunities in higher education was held recently at the IIT Bombay campus. The event witnessed dignitaries from IIT-B and WashU engage in riveting discussions, anchored around the theme of ‘New Frontiers in Graduate Education‘. These insightful conversations were not only intellectually stimulating, but also provided a platform to explore the transformative role of Wash-U’s specialized master’s programmes through the Olin Business School, in preparing future entrepreneurs for the challenges posed by the age of artificial intelligence. Washington University’s specialized master’s programs are designed to keep aligned with the needs of a rapidly changing and competitive job market in the fields of business analytics, supply chain management, and finance.

Mugdha Kalra, a distinguished broadcast journalist with over two decades of experience and the Co-founder of ‘Not That Different,’ moderated the thought-provoking panel discussion on the changing contours of nurturing entrepreneurship in the age of artificial intelligence (AI). The discourse challenged the conventional paradigm of graduate programs, which historically concentrated on furnishing specialized knowledge for job placements or advanced studies. Coveted names including Prof. Markus Baer from Olin Business School, Washington University in StLouis, Aman Goel, CEO of AHG Technologies & Cogno AI, Dr. Vikas Jain, CEO of Aarogyam Orthopaedics, and Aman Singh, Co-Founder of GradRight, shared powerful insights during the course of the discussion. The ensuing interactive Q&A session with the current Executive MBA students of the joint programme of WashU and IIT Bombay allowed students to have direct engagement with the experts, fostering a comprehensive understanding of the implications of AI on the entrepreneurial landscape. In essence, the dialogue underscored the pivotal nexus of AI and entrepreneurship in shaping the future trajectory of industries and organizations.

Gopal Shukla, CEO of the joint venture of IIT Bombay – Washington University in StLouis, said, “I foresee this collaboration as an important milestone in the journey of producing world-class talent and future global leaders.”

Further commenting on this milestoneProf. Markus Baer, Vice-Dean at the Olin Business School, Washington University in StLouis, and an award-winning scholar and teacher in the field of creativity, stated, “The IITB-WashU EMBA has been creating new opportunities for working executives who wish to balance their current professional priorities with a need to upgrade or make a transition into a new phase of their careers. The Specialized Master’s Program goes a step further to nurture early-stage young professionals who are passionate about specific domains like supply chain, analytics, finance and launch them into global careers.”

The partnership is a testament to the growing need for the internationalization of higher education and is in keeping with the principle direction of the National Education Policy and the Higher Education Commission of India Bill that is under consideration by the Parliament. The collaboration signifies a transformative shift in global education, opening doors for unparalleled opportunities for talented students across India.

Trend Micro Recognized as #1 Security Champion for the Channel by Canalys

Bengaluru, January 23, 2024: Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, today celebrated the success of its channel-first strategy after being named a Champion in the Canalys Global Cybersecurity Leadership Matrix 2023. Trend’s channel program, one of the broadest on the market protecting the industry’s most geographically diverse customer base across 69 countries, is positioned as #1 among the 30 cybersecurity vendors appraised by Canalys.

To read a full copy of the report, Canalys Global Cybersecurity Leadership Matrix 2023, please visit: https://www.trendmicro.com/en_us/partners/channel-partners.html

Matthew Ball, Chief Analyst at Canalys: “Trend has shown no let-up over the past year, with the development of its new partner program, growth of AWS CPPO partners by 40%, and a 46% increase in MSPs leveraging Vision One. To compile this matrix, we don’t just look at partner sentiment and shipment estimates. We want to see continued momentum from vendors to improve ease of doing business, drive growth opportunities and enhance partner training and enablement. Trend continues to excel as a channel security thought leader and innovator.”

To be ranked as a Champion in the Canalys Global Cybersecurity Leadership Matrix, security vendors must have high and consistent vendor benchmark scores, among the largest share of global shipments and strong market performance, vision, leadership and change capabilities.

Canalys also recognized the upcoming redesigned Trend Partner Program, which focuses on enabling specific partner business models and accelerating their growth and competencies. Lead generation, a new Partner Capability Model and Partner Digital Experiences are all key elements, and competencies cover Incident Response, Managed Security Services and Professional Services.

Vijendra Katiyar, Country Manager for India & SAARC at Trend Micro: “When our partners and end customers succeed, we succeed. We tailor in-depth advisories for partners and keep them up to date on the constantly shifting threat landscape. We’ve performed thousands of risk assessments through over 800 partners to deliver greater value and help them become more resilient. Our singular vision for platform-based cybersecurity is clearly resonating and helping to make our connected world safer for everyone.”

Canalys measures partner sentiment by leveraging their Vendor Benchmark Analyzer, a tool that collates channel partners’ experiences of working with vendors to provide scores which allow easy cross comparison. Trend maintained one of the highest overall vendor ratings at 84%, and comfortably surpassed the industry average across the three primary categories that are assessed by partners: programs and enablement, sales engagement and partner experience. Areas where Trend excel include partner training (86.3%), technical support (85.6%), account management (87.5%) and channel dedication (87.5%). These contributed to Trend exceeding the overall vendor benchmark ratings of competitors including Palo Alto Networks, Trellix, and Check Point.

10’000th Made-in-India Volvo Car rolls out

10’000th Made-in-India Volvo Car rolls outBengaluru 23rd January, 2024: Volvo Car India has reached the milestone of having produced ten thousand cars in India at its Bangalore facility. It was in 2017 that the company commenced assembly operations with the ever-popular XC90 being the first car to be assembled and rolled out. Till date the highest production has been of the XC60 with 4000+ numbers. The honour of being the ten thousandth car goes to the company’s first Pure electric offering the “XC40 recharge”.

“It is indeed a matter of pride for the company to have reached this milestone in short span of time in spite of nearly three years of pandemic disruptions. The steady increase of capacities at Bangalore reflects our commitment to India’s luxury mobility segment. The honour of being the ten thousandth car goes to our first Pure electric offering, XC40 Recharge which continues to showcase consumer confidence. I am beholden to Volvo Car India’s entire ecosystem that has made this milestone possible” said Mr. Jyoti Malhotra, Managing Director, Volvo Car India

“Rolling out the ten thousandth car is indeed a major milestone for our plant. Since 2017 we have been increasing our capacities to meet customer demand and have also continuously undertaken skill upgradation leading to the successful assembly of EVs. Our plant also holds the proud distinction of having rolled out India’s first domestically assembled EV our XC40 Recharge” said Mr. Gao Feng, Production Head, Volvo Car India

The manufacturing facility in Hoskote near Bengaluru commenced assembly of Volvo cars in 2017. The company today locally assembles all its models in India namely XC90, XC60, S90, XC40 Recharge and the recently launched C40 Recharge.

Volvo Cars in India

Swedish luxury car Company Volvo established its presence in India in 2007 and has since then, worked intensively to market the Swedish brand in the country. Volvo Cars currently markets products through 25 dealerships in Ahmedabad, Bengaluru, Chandigarh, Chennai, Coimbatore, Delhi NCR – South Delhi, West Delhi, Gurgaon, Hyderabad, Indore, Raipur, Jaipur, Kochi, Kozhikode, Kolkata, Lucknow, Ludhiana, West Mumbai, South Mumbai, Pune, Raipur, Surat, Vishakhapatnam and Vijayawada.

Contact: Himanshu Mehra, m. + 91 88826 53606 e. himanshu@integral-india.in

Tamilnad Mercantile Bank records Highest Ever Quarterly Net Profit of ₹284 Crores, Net Interest Income at ₹537 Crores

Tamilnad Mercantile Bank Ltd (TMB) one of the renowned Old Private Sector Banks, having its Head Quarter in Thoothukudi has a long-cherished history of 100+ years of eventful existence with strong fundamentals and an enviable track record of continuous profit making in the industry.

TMB having pan India presence with 547 branches and 12 Regional Offices across 17 states and 4 Union Territories serves more than 5 million delighted customers.

The Board of Directors of Tamilnad Mercantile Bank Ltd took on record the Unaudited results of the Bank for the Third quarter of FY24 in their meeting held at Thoothukudi on 22.01.2024. Shri. S.Krishnan, Managing Director and CEO of the bank declared results. Chief Financial Officer, General Managers and other Senior Executives of the Bank were also present at the event.

Key Highlights of the Performance for the Quarter ended 31st December 2023:

  • Net worth has increased to ₹7668 crore from ₹6741 crore Y-o-Y
  • Book value of share has increased to ₹484 from ₹426 Y-o-Y
  • Total Income has improved to ₹1387 crore from ₹1173 crore Y-o-Y
  • Net Profit has increased to ₹284 crore from ₹280 crore Y-o-Y
  • The RAM segment Advances has increased to 91% from 89% Y-o-Y
  • The Gross NPA has come down to 1.69% from 1.70% Y-o-Y
  • Total SMA to Gross Advances has reduced to 5.34% from 8.41% Y-o-Y

Bank’s Results at a glance (₹ in Crores)

Parameters December 2023 (Q3) December 2022 (Q3)
CASA 13,865 12,851
Deposits 46,799 43,440
Advances 38,386 34,802
Total Business 85,185 78,242
Retail, Agri & MSME (RAM) 34,883 31,102
Net Profit 284 280
Gross NPA (%) 1.69% 1.70%
SMA (%) 5.34% 8.41%
Networth 7,668 6,741
Book Value (₹) 484 426
EPS (₹) 17.95 17.66
CRAR 25.95% 24.44%

The total business of the bank for the third quarter ended 31st December 2023 stood ₹85,185 Crores with a growth rate of 8.87%.

The Bank’s deposit and advance portfolio stood at ₹46,799 Cr and ₹38,386 Cr respectively as at 31st December 2023.

Credit to Priority & MSME Sector as on 31.12.2023:

  • The Bank has been giving continued thrust on advances to Priority Sectors like Agriculture, MSME, Education, Housing etc. constituting 75% of its ANBC, above the regulatory requirement of 40%.
  • The Advances to Priority sector has increased to ₹28,725 Crores (PY ₹25,636 Crores) with a growth rate of 12.05%.
  • The Bank’s Advances to Agriculture sector stood at ₹13,338 Crores. The Advances to Agriculture Sector constitute 34.75% of total advances, above the regulatory requirement of 18%.
  • Credit to MSME sector has increased to ₹13,064 Crores (PY ₹12,870 Crores) with a growth rate at 1.51%.

Y-O-Y Performance:

  • CASA has increased by ₹1,014 Crores to ₹13,865 crore as at 31st Dec’ 2023 from ₹12,851 crore as YOY basis.
  • The Bank’s deposits has increased to ₹46,799 crores (PY ₹43,440 crores)
  • The advance level of the Bank has increased to ₹38,386 crores with a growth rate of 10.30% as YOY basis.
  • The Net Profit is at ₹284 crores for the quarter Q3 FY 2024 as against ₹280 crores for Q3 FY 2023.
  • The Bank’s Net worth increased to ₹7668 crores (PY ₹6741 crores) with an absolute rise of ₹927 crores registering a growth rate at 13.75%.

New initiatives during Q3 FY 2024:

v  Opened 6 branches during the Q3 FY24.

v  Launched New Current Account Scheme “TMB RERA CURRENT ACCOUNT” for Real Estate sector business for builders and land developers / promoters.

v  Launched a new Loan Product – “TMB HOME ELITE”.

v  Launched a new Loan Product – “TMB MINI LAP”.

Subhas Bose Institute of Hotel Management Secures Coveted Affiliation with National Council for Hotel Management & Catering Technology (NCHMCT)

Kolkata, 23rd January, 2024: The Subhas Bose Institute of Hotel Management proudly announced its affiliation with the esteemed National Council for Hotel Management & Catering Technology (NCHMCT). Established in 1982 as an autonomous body under the Ministry of Tourism, Govt. of India, NCHMCT has been at the forefront of promoting coordinated growth and development in hospitality management education across the country.

The collaboration marks a significant milestone for the Subhas Bose Institute of Hotel Management, reinforcing its commitment to providing high-quality education in the field of hospitality. The institute is now affiliated with NCHMCT and offers the B.Sc. (Hospitality & Hotel Administration) program accredited by NCHMCT. The degree is also recognised by the Jawaharlal Nehru University (JNU), New Delhi. The B.Sc. (Hospitality & Hotel Administration) program offered by Subhas Bose Institute of Hotel Management is designed to equip students with the skills and knowledge required for successful careers in the dynamic hospitality industry. The curriculum, aligned with NCHMCT standards, ensures that students receive a comprehensive education that meets industry demands.

Speaking about the occasion, Rajib Sen, Managing Director, Subhas Bose Institute of Hotel Management said, “We are delighted to join hands with the National Council for Hotel Management & Catering Technology, a distinguished authority in hospitality education. This affiliation not only enhances the academic stature of our institute but also opens up new avenues for our students, providing them with a nationally recognised and globally respected qualification. As part of the affiliation, students of Subhas Bose Institute of Hotel Management will benefit from access to NCHMCT’s vast resources, industry partnerships and a curriculum that reflects the latest trends and developments in the field of hospitality management.”

upGrad’s latest campaign #AageKiSocho is the wake-up call that India Inc. needs today

upGrad’s latest campaign #AageKiSocho is the wake-up call that India Inc. needs todayMumbai, January 23rd, 2024: upGrad, one of Asia’s largest integrated learning, skilling, and workforce Development majors has launched its new brand campaign, “AageKiSocho” calling out a stronger need to upskill in today’s tech-dominated era.

Conceptualized by BBH India and built on the idea that the only way through a stalemate in one’s career is by thinking a way forward, upGrad’s ‘Aage ki Socho’ takes a hit on the ‘snoozing’ culture, working professionals and freshers tend to adopt further delaying their career growth.

Set to a thought-provoking jingle of “Ab Sara India ‘AageKiSoch’ raha hain upGrad pe; Seekh Raha Hain Kuch Naya, Online, upGrad se!” the audio track is a louder clarion call catalyzing individuals to act on their future aspirations. Directed by veteran filmmaker, Anupam Mishra and produced by Belief Films, the narrative centers on the positive career outcome and the opportunities that lie ahead amid the global industrial revolution.

Commenting on the launch, Ankit Khirwal, Head of Marketing, upGrad said, “Aage Ki Socho is an important rendition that has been designed very carefully to drive our youth to inculcate an action-driven mindset. Indians need to move away from their traditional education perspectives that emphasize learning as a linear progression. It’s rather the hour for precise and well-timed reskilling and upskilling that enables our talent to attract better opportunities and strengthen our global standing. With a forward-thinking approach at the helm, upGrad continues to encourage a million lives to make upskilling an important investment for one’s betterment and career ROI, further building a generation of resilient leaders.”

To nurture the innovative mindset of millions, the Pan-India campaign further focuses on enhancing skills in areas like management sciences, data science, artificial intelligence, and machine learning to empower young India with an opportunity to secure a brighter future for themselves, their families, and the nation, collectively. Seasoned professionals are also poised to evolve into global thought leaders while leading organizations towards new heights.

“In a world of rapid change and unpredictability, the ability to learn is the key to thriving. The #AageKiSocho campaign challenges the ‘pehle padhai phir baaki sab’ mindset, breaking free from the notion that education has a deadline. It’s a bold push, urging us to rethink our learning journey—whether switching careers, elevating lifestyles, or mastering new subjects. Education becomes the transformative force, changing our orbits and propelling us forward. Aage Ki Socho, because learning is not bound by timelines; it’s the compass guiding us in both career and life,” said Parikshit Bhattaccharya, CCO, BBH India.

The brand campaign is live across upGrad’s social and digital channels and will also be featured through the third season of Shark Tank India, exclusively premiering on SonyLiv.

Teachers must be abreast of the latest developments and equip students: Mr. Justice P.S. Dinesh Kumar, Judge, Karnataka HC

Teachers must be abreast of the latest developments and equip students: Mr. Justice P.S. Dinesh Kumar, Judge, Karnataka HC Bangalore, 23rd January 2024: Referring to the rapid technological changes in the next ten years, Justice Dinesh KumarJudgeKarnataka High Court, emphasized the need for law teachers to be abreast of the latest developments and equip students.

He was speaking at the Southern Region Law Teachers Conclave 2023-24 organised by the RV University in collaboration with Manupatra recently. The theme of the Conclave is ‘Empowering Legal Educators for tomorrow’.

In his address as the Chief Guest, Justice Dinesh Kumar stressed the need for legal educators to undergo training on the implications of cyber law and related legislations to ensure that they remain at the forefront of evolving educational methodologies that incorporate technology.

Justice Dinesh Kumar spoke of the evolving nature of legal education by contrasting the methods employed by practitioners and scholars over different generations. He pointed out that observation and assistance under senior lawyers were no longer the sole source of learning and growth for the current crop of legal professionals. With the exponential increase in access to data and information, Justice Kumar highlighted the need for legal professionals to prepare for an imminent overhaul of the system in the next decade. He also referred to the paradigm shift that legal education has undergone since the 1990s with the introduction of five-year integrated law programmes.

On 19th January 2024, the Supreme Court Collegium headed by the Chief Justice of India, MrJustice Chandrachud, comprising MrJustice Sanjiv Khanna and Mr.  Justice BR Gavai has recommended the appointment of MrJustice Dinesh Kumar as the Chief Justice of Karnataka following the elevation of MrJustice Prasanna Varale to the Supreme Court of India.

In his welcome address, Prof. Y.S.R Murthy, Vice Chancellor, RV University expressed happiness over partnering with Manupatra in organising this conclave. He said that RV University‘s School of Law was born out of a desire to provide quality legal education in the country and seeks to transform legal education. It joins the other six existing schools to enable students to explore intersections between the law and disciplines such as business, economics, liberal arts and technology. Prof. Murthy pointed out that the School of Law has hosted the Attorney General for India, Mr. R. Venkat Ramani, former Judge, Supreme Court, MrJustice Raveendran, UN Special Rapporteur on Racism, Dr. K.P. Ashwini, Member, NHRC, Dr. D.M. Mulay, MrJustice Narender, MrJustice Arun from Karnataka High Court and many other legal luminaries.  “Our Law School which is barely less than 6 months old has organised 3 international conferences so far on peace, conflict resolution and victimology, besides hosting C20 and Y20 under the G20”, he added.

The Conclave consisted of panel discussions and insights from around 20 eminent speakers across various law schools from South India. The speakers ranged from partners of law firms, general counsels of companies and legal academicians, all of whom deliberated on the essential competencies required for students of law and the role of law teachers in facilitating the development of these competencies. The discussions largely focused on the need for a blend of industry and academia to prepare students for the challenges of the professional world.

The scope of technology in all aspects of learning with the evolving landscape in preparing the law teachers for increasing competition and globalization was also emphasized. The sessions covered various dimensions of the challenges that the law teachers need to grapple in the 21st century and mechanisms to cope up with the pace and the need for thorough introspection on an individual basis and leadership roles. The sessions also underscored the need for a renewed  focus on inclusive education and furthering strong foundational and language skills for educators to create better suitable environments for better learners and a better tomorrow.

Mr. Deepak Kapoor, CEO, Manupatra, Vice Chancellors, Deans of Law Schools, General Counsels from Wipro Ltd. and Quess Corp Ltd.  and over 150 law teachers from various states of Southern India participated in the event.

Mahindra Holidays to invest Rs. 800 crores in Tamil Nadu

Mumbai, 23rd January 2024: In a landmark development, Mahindra Holidays & Resorts India Limited (MHRIL) India’s leading vacation ownership and leisure hospitality company has signed an MOU with the Government of Tamil Nadu solidifying a strategic partnership aimed at boosting tourism and employment opportunities in the region.

Under the MoU, MHRIL will make a substantial investment of Rs. 800 crores to build 3 greenfield resorts over the next five to six years. Additionally, MHRIL will actively contribute to the state’s tourism sector, collaborating with the Government of Tamil Nadu to foster its growth and enhancement. This partnership is not only a testament to MHRIL’s commitment to Tamil Nadu’s economic development but also signifies its pivotal role in directly generating employment opportunities for over 1500 people, thereby contributing to the overall economy of the state.

This would be the second-largest investment by MHRIL, following the Rs. 1000 crore investment amount in Uttarakhand last year, and is part of the company’s robust expansion plans, to increase the room inventory from 5000 to 10,000 by 2030. With this significant investment, MHRIL will double its footprint in Tamil Nadu, with Club Mahindra already operating resorts in Ooty and Kodaikanal.

Club Mahindra offers magical holidays at more than 125 incredible resorts across India and abroad to its strong member base of 2,90,000 happy families. These resorts offer 2000+ unique experiences that are specially curated to meet the holiday needs of multiple generations within a family. The company in the past has established holiday destinations in various locations including Binsar in Uttarakhand, Coorg and Madikeri in Karnataka, Kumbhalgarh in Rajasthan, Munnar, Ashtamudi, and Cherai in Kerala. Additionally, the company operates resorts in various other distinctive locations like Kanha in Madhya Pradesh, Naldehra and Kandaghat in Himachal, Gangtok in Sikkim, Udaipur, Jaipur, and Jaisalmer in Rajasthan, Mahabaleshwar and Tungi in Maharashtra.

This investment is a testament to the homeland of one of humanity’s living classical civilizations that offers a wide range of tourist attractions- be it the ancient temples of Meenakshi Amman, Brihadeesvara, and Rameswaram or the scenic beaches of Mahabalipuram, Covelong, and Marina or the majestic hill stations of Ooty and Kodaikanal or the wildlife sanctuaries of Mudumalai and Valparai or the UNESCO declared world heritage sites. These locations showcase a blend of cultural, architectural, and natural beauty of the state of Tamil Nadu.

As part of MHRIL’s commitment to sustainability and aim to achieve carbon neutrality by 2040, all the new resorts developed in Tamil Nadu will target to be champions of Net Zero Energy, Water & Waste, and in the process become role models for sustainable tourism in the state.

Celebrating Pran Pratishtha of the Shri Ram with some happy bites

Celebrating Pran Pratishtha of the Shri Ram with some happy bitesNew Delhi, January 23, 2024: Bhagat Halwai, a renowned UP-based sweet emporium, comes with a new range of delicacies to celebrate the Ayodhya Ram Mandir consecration on January 22, 2024. In collaboration with a reputed NGO in the state, Ek Pahel, Bhagat Halwai created a “MahaLaddo”, made of desi ghee, weighing approximately 51kg, and towering at an impressive 3 feet tall. The delectable creation, made from boondi, was the highlight of the festivities.

Six skilled artisans from Bhagat Halwai dedicated 6.5 hours to meticulously handcraft the mahaladdoo prasad, symbolizing the joyous occasion of Lord Ram’s consecration in Ram Janambhoomi at the grand Ayodhya Ram Mandir. In addition to the mahaladdoo, Bhagat Halwai has designed an exclusive sweet box with a captivating Ayodhya Mandir theme and is offering exciting discounts on the same. The sweet box boasts a variety of mouthwatering treats, each carefully curated to add a touch of sweetness to the celebrations.

Shivam Bhagat, Director of Bhagat Halwai, expressed his excitement about the initiative stating, “At Bhagat Halwai, we are honored to be a part of this historic occasion. The Ayodhya Ram Mandir consecration is a momentous event for our nation, and we are thrilled to contribute to the celebrations by crafting a one-of-a-kind laddoo and sweet box. Our aim is not only to indulge in the joyous festivities but also to spread happiness among the underprivileged children through our collaboration with Ek Pahel.”

Mr. Pradeep Bhagat, Managing Director of Bhagat Halwai, shared his thoughts on the initiative, stating, “As a family-owned business with deep roots in our community, it is our responsibility to give back. We believe in the power of sharing joy, and what better way to do that than by distributing our specially crafted laddoo and sweet boxes to underprivileged children. This initiative aligns with our values, and we are proud to be a part of the larger celebration of the Ayodhya Ram Mandir Inauguration.”

Bhagat Halwai invited a host of guests at the festivities, who witnessed the creation of the monumental laddoo on 22 January at Bhagat Halwai, Dayalbagh, Agra. The joyous occasion followed by the distribution of sweets to underprivileged children, showering the spirit of unity and happiness.

Skoodle Unveils BRAVEN: A New Frontier in Kids’ Sports and Outdoor Fun

Skoodle Unveils BRAVEN: A New Frontier in Kids' Sports and Outdoor FunIndia, 23 January, 2024:  Skoodle, a leading name in delivering high-quality and innovative games, toys, and school supplies, is thrilled to announce the launch of its latest venture, BRAVEN. This marks a significant expansion for Skoodle into the sports segment, demonstrating a commitment to providing a comprehensive range of products that cater to the diverse needs of children from preschool to their teenage years.

What distinguishes BRAVEN from other offerings in the market are its innovative features and designs specifically tailored for Indian sports preferences and weather conditions. With a focus on honest pricing and a robust distribution network, BRAVEN stands out as a brand committed to delivering quality products. Additionally, BRAVEN’s product line-up is designed to promote both mental and physical agility among children. Recognizing the need for tools to strengthen physical strength outside of school, BRAVEN offers classic, timeless sports and open-ended activities that contribute to the holistic development of young minds and bodies. The tools provided by BRAVEN are not only meant to boost self-esteem but also to teach teamwork and problem-solving skills. The brand envisions creating athletic and agile global citizens by fostering healthy and competitive play while nurturing social skills.

Skoodle’s decision to venture into the sports domain with BRAVEN is driven by the brand’s unwavering dedication to enriching families with a smarter way to play and learn. Recognizing the need for a holistic approach to children’s edutainment needs, the company views BRAVEN as a logical progression to complement its successful Toys & Stationery portfolio. BRAVEN also aligns seamlessly with Skoodle’s mission of sparking curiosity, inspiring creativity, and, most importantly, ensuring fun in every aspect of a child’s life. 

The new brand extends Skoodle’s heritage, known for brands like Quest, Green Orange, Dough Star, Sand Star, Clay Star, and Slime Attack, by offering an extensive product line-up that encourages agility of mind and body, promotes healthy and competitive gameplay, fosters social skills, and celebrates team play. BRAVEN aims to fill a crucial gap in the sports industry by providing an extensive product line-up with international quality at Indian price points. Breaking away from the conventional models of either low-quality wholesale products or high-priced online exclusivity, BRAVEN intends to become a universally distributed brand across Toys and Sports outlets, offering honest prices to cater to a wide audience.

Vick Rana, Chairman and Founder, Skoodle and BRAVEN, expressed his enthusiasm, stating, “BRAVEN is not just a new brand; it’s a testament to Skoodle’s commitment to providing children with tools that enrich their physical and mental development. We believe in offering international quality at Indian price points, making BRAVEN a universal choice for families seeking affordable excellence.”

Skoodle looks forward to the continued support of its customers as it ventures into this new chapter with BRAVEN, enriching the lives of children through sports, play, and learning.