Archives February 2024

06th February 2024: The leading hospital of Delhi NCR, Metro Hospital, Noida today inaugurated its exclusive Metro Headache Clinic, a specialized facility aimed at providing comprehensive and precise solutions for various types of headaches.

Present during the launch event were Dr Sonia Lal Gupta – Senior Neurologist & Director-Metro Group of Hospitals, who is one of the very few US Certified Headache Specialists in India, along with renowned sports rehabilitation expert & national athlete Dr Dinesh Samuj, Head – Physiotherapy & Rehabilitation at Metro Hospital.

Metro Headache Clinic operates every Wednesday from 12 noon to 4 PM at Metro Hospital, Noida. Patients experiencing headaches can benefit from a comprehensive and holistic approach, where they will have the opportunity to consult with both a senior headache specialist and a physiotherapist in a single visit. This dual expertise ensures a thorough examination and a complete outlook on the patient’s condition. Additionally, the clinic provides access to a dietitian and mental health expert on a case-by-case basis for those who may require their specialized services.

During the launch, Dr Sonia Lal Gupta – Senior Neurologist & Director-Metro Group of Hospitals emphasized the common tendency for individuals to overlook headaches, resorting to self-medication without addressing the underlying cause. She said “Recognizing the diverse nature of headaches, encompassing over 400 types, Metro Headache Clinic acknowledges the necessity for personalized care. Understanding that not all headaches are identical, each requiring a distinct approach for precise diagnosis and treatment, the clinic is committed to providing tailored solutions. With a dedicated focus on deciphering individual pain patterns, Metro Headache Clinic brings a wealth of expertise to effectively address a broad spectrum of headache types.”

Headaches are a common occurrence that can be indicative of various factors such as stress, anxiety, or underlying medical conditions like migraines. Notably, severe headaches may be associated with more serious issues such as stroke, brain tumors. According to reports from the World Health Organization, about half of adults globally experience headaches on an annual basis. These can be broadly categorized into Primary headaches, like migraines, cluster headaches, and tension headaches, result from heightened activity or sensitivity in pain-related structures such as blood vessels, muscles, and nerves. Conversely, secondary headaches stem from underlying causes like brain tumors, strokes, or dehydration. Given the gravity of headaches, immediate medical attention is essential for persistent, severe, or regular pain.

“Our multifaceted approach involves more than just alleviating pain; it’s about restoring balance. Through posture correction, manual therapies, joint mobilization, and targeted exercises, we aim to not only relieve headaches but empower individuals to take charge of their well-being. Neck stabilizing exercises and relaxation techniques form the foundation, while trigger point release and counselling sessions on lifestyle modifications complete the holistic journey towards a headache-free life. We don’t just treat symptoms; we guide our patients to a harmonious equilibrium, where the body and mind collaborate for enduring relief.”

India, February 6^th, 2024: ASICS, the renowned Japanese sports performance brand has proudly announced the addition of India’s distinguished squash player Mr. Saurav Ghosal, to its team of Brand Athletes. The official announcement underlines ASICS’ unwavering commitment to nurturing and empowering India’s sports talent, year on year.

Mr. Saurav Ghosal made history qualifying as the first Indian men’s squash player to break into the World Top 10, boast exceptional skills and a record of 13 national championships so far. With nine medals at the Asian Games and a Commonwealth Games singles bronze, Mr. Saurav Ghosal’s triumphs remains unmatched. His association with ASICS signals a promising journey towards setting new benchmarks and elevating his performance.

Talking about the announcement Mr. Rajat Khurana, Managing Director, ASICS India and South ASIA commented “We proudly welcome Mr. Saurav Ghosal to the ASICS family. His unparalleled achievements, breaking into the senior singles top 10, being the first Indian Junior World No. 1 to an Arjuna Award, and numerous podium finishes, exemplifies his discipline and dedication towards sports. We look forward to supporting him as he continues to redefine the boundaries of squash on the global pedestal.”

Expressing his thoughts on this collaboration, Mr. Saurav Ghosal commented, “I am thrilled to join the prestigious ASICS family.  Their ethos of ‘Sound Mind, Sound Body’ resonates deeply with me, as I constantly strive to maintain the perfect harmony between mental and physical well-being. I look forward to this rewarding association with ASICS India I am committed to enhancing my performance and achieving new milestones for the nation.”

As part of this association, ASICS will be supporting Saurav with their best-in-class footwear and apparel during his training and competitions. Now with Saurav onboard, ASICS has a strong roster of athletes that includes Tennis stars Mr. Sumit Nagal, Mr. Rohan Bopanna and Ms. Karman Kaur Thandi, Cricket star Mr. Prasidh Krishna, Mr. T. Gopi Marathon champ, Squash star Ms. Joshna Chinappa and Mr. Manpreet Singh Hockey sensation.

Kolkata February 06th, 2024: Snap-E Cabs, an EV Ride-hailing platform raises USD 2.5 million in a Pre-Series A Round led by Inflection Point Ventures. Snap-E Cabs plans to allocate funds for talent acquisition to support growth, invest in tech upgrades and the introduction of new tech-enabled services, and expand operations into additional geographies.

On a mission to become the largest EV fleet operator, Snap-E provides an eco-friendly electric transport service for safe and affordable commuting with zero emissions. As a brand under EC Wheels India Private Limited, a subsidiary of Steelman Telecom Limited, Snap-E Cabs is headquartered in Kolkata, committed to reliable and sustainable transportation.

Mayank Bindal, the Founder and CEO of Snap-E Cabs, holds a master’s in finance from Glasgow University. Meanwhile, Jaydip Mukherjee, the Co-Founder and CBO, brings extensive leadership experience from roles at Oracle, IBM, Ericsson, Huawei, and Worley, holding an Executive MBA from IIM Bangalore. Together, they drive Snap-E Cabs’ mission as visionary leaders, combining financial acumen and diverse industry expertise to make sustainable and reliable electric transportation accessible to all.

Rahul Wagh, Managing Director, Inflection Point Ventures, says, “Climate change poses a severe global threat, impacting the entire ecosystem, biodiversity, and public health. The global focus on decarbonizing transportation has intensified, with governments worldwide adopting policies to phase out Internal Combustion Engines (ICE) in favour of zero-emission EVs. Enabling policies both, at a national and state level Indian govt. have made the environment conducive for e mobility in India, helping drive towards its goal of achieving 30 per cent electrification of the country’s vehicle fleet by 2030. This shift has given rise to numerous business opportunities and models in the EV sector.”

Snap-E Cabs, a pioneering EV ride hailing platform, is at the forefront of this change, offering 100% electric, sustainable, efficient, affordable, and reliable mobility solutions. With its visionary approach, Snap-E is spearheading India towards a brighter, more sustainable future”. Snap-E stands out with high efficiency, utilizing a hybrid B2B and B2C model, maintaining less than 5% downtime, and ensuring swift vehicle turnaround. Key strengths include no cancellations, no surge pricing, and a 100% electric fleet.

Currently operating with 600 EVs in Kolkata, Snap-E plans to expand its fleet by adding 300-400 EVs by the end of FY 24. Looking ahead to FY 25, the company aims to extend services to 2-3 more cities, adding 1500-2000 EVs, signalling significant scale-up in operations.

Mayank Bindal, Founder & CEO, Snap-E Cabs, says, “Global EV sales doubled to 16.5 million units in 2021, and India’s ambitious goal to have EVs represent 30% of road traffic by 2028 could have significant global impacts, reducing the country’s oil dependency and serving as a replicable model for emerging economies. India’s transition to electric vehicles not only disrupts global oil markets but also positions the country, with its 1.4 billion population and rapidly growing economy, as a key player in the global EV market, marking a substantial step toward sustainable development.”

Snap-E is the biggest fleet operator in East India having the largest Charging Infra. They are the only EV Fleet operator having signed up MoU with AAI (Airport Authority of India) where they can start the operations at any Airport across India. They are one of the fastest growing companies in this sector having reached 600 Cars within 1 Year and an ARR of 35Cr. They have also signed up several other MoU’s with WB govt for Technical Training for EV Ecosystem, Port Trust for land acquisition for construction of charging facility. Snap-E has secured the contract to operate EV Charging and Fleets for 5 years for Howrah Railway Station – one of the most important Railway Terminals for Indian Railways.

06th February 2024: Entropik, a leading Human Insights AI company, today announced the launch of its first edition of the Annual Industry Report on Insights AI. The survey highlights the growing popularity of Insights AI, with 76% of participants viewing it as an opportunity to reshape the market research industry through hyper-personalization. Insights AI, a set of AI technologies – Emotion AI, Behavior AI, and Generative AI – apart from analyzing data, helps marketers understand the subconscious human emotions that can shape consumer decisions. The report’s findings are drawn from a diverse pool of 100+ product, UX, and market research heads.

Insights AI integration helps brands by offering unparalleled depth and precision in understanding consumer motivations, preferences, and experiences. The survey revealed that nearly 58% of respondents are familiar with the term “Insights AI” in research, and notably, 20% of participants expressed a belief that traditional research methods have become ineffective in contemporary times.

This inaugural edition delves deep into Insights AI in relation to user research and consumer research across various industries and offers an understanding of its evolution, applications, and future trends.

One of the findings underscores that Insights AI has significantly reduced the time for receiving insights, achieving a six-fold improvement compared to traditional methods. The report further emphasizes the broad impact of Insights AI across industries, particularly in the e-commerce, BFSI, and OTT sectors.

Key Findings:

Insights AI in User Research:

• 29.1% see AI as a tool for enhancing the e-commerce user experience through personalized product recommendations
• 47% of respondents identify a lack of AI expertise as a major hurdle in the BFSI sector, while 35.2% cite regulatory compliance concerns
• 34.7% cite data privacy and security concerns
• 26% identify a lack of awareness and understanding of AI technology
• 13% consider cost and financial resources to be the biggest barriers to adopting Insights AI

Insights AI in Consumer Research:

• In the OTT sector, 27% believe that predictive content curation is a significant benefit offered by AI, while 23% see its potential in addressing content fatigue and providing personalized recommendations
• 60% of respondents believe that consumer packaged goods will be the most impacted industry by Insights AI
• Surprisingly, only 20% of industry leaders have adopted Insights AI-based tools in their businesses, revealing a potential growth area for the technology

Speaking about the report, Mr. Ranjan Kumar, Co-founder & CEO, Entropik, said, “Our 1st Annual Industry Report is not just a compilation of data; it is a strategic guide for businesses navigating the complexities of user research and consumer research in the age of AI. This report underscores our unwavering commitment to research, innovation, and democratizing access to AI knowledge. It’s not just about the trends, it’s about the ‘why’ and the ‘how’ – empowering businesses to harness the power of AI for real-world impact. The valuable insights gathered from marketers reflect not only the current pulse of our industry but also inspire us to continue pioneering solutions that drive progress.”

The report also ventures into the future with a dedicated chapter on “Trends to Watch Out for in 2024.” The predominant upcoming trends in Insights AI encompass Prescriptive Analytics, Moderated Interviews with Emotional Awareness, and Synthetic Users with Emotional Awareness. The section also addresses challenges and considerations, offering businesses a strategic roadmap to effectively leverage Insights AI.

Summarizing the report’s significance, Entropik emphasizes that Insights AI research has the power to influence and change consumer behavior, improve brand loyalty, and facilitate the repositioning of products and services by creating contextual cues.

Link to the report  – https://www.entropik.io/resource-hub/ebook/insights-ai-report-2024-for-consumer-user-research

DCC Animal Hospital, a Japanese chain of veterinary hospitals currently present in Delhi NCR, India with four centers, appoints Dr. Prabhakaran Palanichamy as Senior Veterinary Expert in their esteemed team of professionals. With an illustrious career and a wealth of experience, Dr. Palanichamy is set to play a pivotal role in enhancing the hospital‘s commitment to providing exceptional care for animals. With a heart for animal welfare, Dr. Prabhakaran cares for eight dogs at home and tends to the well-being of 40 stray dogs in his vicinity. 

Dr. Prabhakaran brings a rich background in veterinary medicine, having over 20 years of experience. Graduating with honors in BVSc and completing MVSc in Clinical Medicine and Therapeutics at Madras Veterinary College (TANUVAS), He holds a distinguished postgraduate thesis in Dermatology, specializing in Pododermatitis. His expertise includes spaying, neutering, and general surgery.

His decision was influenced by the opportunity for professional upgradation, and the appeal of working alongside Dr. Vinod Sharma, a renowned name in veterinary, and also currently presiding as Head of Veterinary Services, Director, DCC Animal Hospital, India.

His commitment to animal welfare extends to addressing issues of animal abuse and handling dogs with past traumas and aims to enhance awareness among pet owners, emphasizing preventive measures and proper care processes for pets they adopt, and also for those animals they take care of. Ensuring good health for your pets is a commitment and only once the responsibilities are well understood can the same be ensured dutifully. 

Dr. Prabhakaran expressed his enthusiasm for joining DCC Animal Hospital, stating, “I am excited about the prospect of contributing to the company’s growth putting to good use my experience of working with animal health and also raising the bar for health services in alignment with DCC’s goal in India. I have started managing the Uday Park branch for DCC and am looking forward to meeting lovely pet parents and working with them for pet health.” through his unique approach to veterinary care.” 

Founder of DCC said, “We are thrilled to welcome Dr. Prabhakaran to our team. His extensive knowledge, compassion for animals, and commitment to excellence align perfectly with our vision for providing top-notch veterinary services,”

Dubai/Bengaluru, 06th February, 2024: QX Lab AI, a pioneering Artificial General Intelligence (AGI) company has introduced Ask QX, the world’s first hybrid generative AI platform to making AI more accessible for the Indian masses. The first to have a node-based architecture, Ask QX is available in 100+ languages, out of which 12 are Indian. It is a one-stop shop that aims to empower Indians across the country and beyond, to seamlessly engage with GenAI every day in their preferred language.

The 12 Indian languages that the web platform and app are available in include Hindi, Bengali, Telugu, Marathi, Tamil, Urdu, Gujarati, Kannada, Malayalam, Odia, Punjabi & Assamese. Apart from English, Ask QX is also available in Arabic, French, Spanish, Japanese, German, Italian, Korean, Portuguese, Russian and Sinhala amongst a host of other global languages. This is a testament to QX Lab AI’s futuristic vision and deep understanding of rich linguistic tapestry in India and neighboring markets like the Middle East and Sri Lanka.

With immediate availability of text and audio formats, and forthcoming functionalities of image and video within the first quarter of 2024, QX Lab AI is the pioneer in bringing a functional GenAI platform for Bharat. Ask QX has already amassed a user base of more than 8 million users at the time of the platform launch.

Ask QX is India’s answer to Large Language Models which are currently available for native English-speaking users only. It has neurologically trained algorithms in 100+ languages and is built on a hybrid model i.e.; 30% Large Language Model (LLM) and 70% Neural Network Architecture, setting a new benchmark in language comprehension and user interaction. The capabilities of the platform cater to diverse user needs including neural-based services and will gradually include all features like Text to Image, Text to Code, Text to Video, for Business to Consumer (B2C), Business to Business (B2B), and Business to Institution (B2I) cohorts with use cases in diverse sectors like Healthcare, education and legal services among others.

Ask QX offers a range of subscription models tailored to different user segments. The B2C paid version, featuring the cutting-edge neural network based version, will be competitively priced and significantly lower than other platforms available, while the free version will provide access to the Ask QX gen AI neural engine.

Ask QX’s revolutionary neural architecture offers unprecedented scalability for the product. This infrastructure not only reduces overall computational power costs but also amps up platform security, creating a protective shield against potential data breaches. QX Lab AI has trained 372 billion parameters which is around 6 trillion tokens.

Highlighting the groundbreaking role Ask QX is set to play in the India ecosystem, renowned data center leader Yotta Infrastructure Solutions LLP signed a Memorandum of Understanding with QX Lab AI for an India infrastructure partnership. This move underscores QX Lab AI’s commitment to advancing AI technology and infrastructure on a global scale. Yotta Infrastructure is on track to achieve a milestone in technology procurement, with their orders for Nvidia AI chips projected to reach $1 billion. 

Tilakraj Parmar, Co-Founder & CEO, QX Lab AI, said, “We are delighted to introduce Ask QX, the world’s pioneering hybrid Gen AI platform featuring multilingual capabilities. This innovative platform is strategically designed to democratize access to AI for the Indian populace, seamlessly integrating artificial intelligence into their daily lives to enhance overall value. Conceived after eight years of dedicated effort and meticulous development, Ask QX boasts unparalleled language proficiency and accuracy across multiple Indian languages. Our vision for Ask QX is to bridge the existing gap, ensuring that the transformative potential of AI is accessible to all, not limited to a privileged few. The launch of Ask QX marks the initiation of a significant movement toward inclusive and accessible AI advancement in India.” 

Arjun Prasad, Co- Founder & Chief Strategy Officer, QX Lab AI said, “We envisioned QX Lab AI and Ask QX with the goal to provide equitable AI access to the masses. We wanted to develop a product that would cater to users in every corner of India, in a language of their choice. Moreover, we did not want to simply announce a product, but have a fully functional platform ready at launch. Our strategic approach focuses on not just promising, but delivering tangible results. The debut of Ask QX in 100+ languages, reaching 8 million users already, stands as a testament to our unwavering dedication to creating a substantial impact, empowering individuals, businesses, and communities. We have strategically forged partnerships across both the public and private sectors in India, which we will be announcing soon, and are excited about bridging the AI gap between India and Bharat.”

Highlighting the importance of technology, Tathagat Prakash, Co- Founder & Chief Scientist, QX Lab AI, said, “Ask QX is the world’s first Gen AI platform to access and leverage an astounding neural network architecture along with advanced security measures and stringent compliance protocols. The unique node-based infrastructure and data residence within India, not only enhance security but also operate more cost-effectively, showcasing our commitment to offering subscription models tailored to different user segments. The B2C paid version, offers a featuring the cutting-edge neural network based version, is competitively priced and significantly lower than other platforms available, while the free version provides access to the Ask QX gen AI neural engine. Our dedication to precision and reliability underscores our promise to deliver an AI ecosystem that can be trusted by users.”

At the launch event in Dubai, musical maestro A.R. Rahman also launched his meta humans project, which is a global musical band consisting of six dynamic virtual musicians that represent people and cultures around the world. Grammy, Oscar, BAFTA and Golden Globe winning music composer, A.R. Rahman will provide content and creative direction to this band, whose members will be represented by Synthetic Avatars. They will blend the real and virtual worlds together using state-of-the-art technologies, including visual effects and motion capture. It aspires to integrate cultures and remove boundaries and divisiveness, promoting humanity as one. This project is supported by The HBAR Foundation, a leading web3 ecosystem fund, and other technology partners, who will be announced soon.

QX Lab AI already has a clear roadmap in place for launching two more innovative products in video and image. These products will harness deep learning algorithms for intelligently analyzing and processing data to generate accurate responses in mere microseconds. This will pave the way for businesses, creator communities and individuals to unleash the power of GenAI and become more agile and hyper-productive.

Ask QX is now available for use in India and can be accessed through a variety of platforms, including web and mobile applications on Play Store. The IOS version will follow soon, on the app store. To experience the power of Ask QX, visit https://qxlabai.com/

Mumbai, February 06th, 2024: Mphasis F1 Foundation in collaboration with United Way Bengaluru (UWBe), has launched an initiative on World Wetlands Day, February 2, 2024, dedicated to the restoration of mangroves. This initiative has been launched at Pulicat or Pazhaverkadu (in Tamil, which translates to ‘jungle of roots’, implying the presence of Mangrove forests in the entire area), a coastal town on the outskirts of Chennai, Tamil Nadu.The Pulicat coastline spans 720 sq. km and is India’s second-biggest brackish water body. The lake’s depth has reduced from 3.8m to 2m due to the large-scale destruction of the mangrove vegetation due to human-caused and factors. Currently, the area is left with patches of mangrove vegetation; hence these efforts are aimed atits restoration.

Often overlooked yet critically important, mangroves play a pivotal role in coastal biodiversity, climate resilience, and community well-being. Unfortunately, mangroves are under threat, with a loss of 35% between 1996-2000, as suggested by various reports. The State of the World’s Mangrove 2022 report reveals that only 147,000 km² of mangroves remain globally. These salt-tolerant trees provide a habitat for diverse marine and terrestrial species and offer numerous environmental and community benefits. Their dense root systems act as a natural buffer against extreme weather events, stabilize shorelines, and are highly effective carbon sinks, absorbing large amounts of carbon dioxide, about 5 times higher than that of tropical upland forests.

“Mphasis has been an active advocate for environmental conservation and, collaboratively with United Way Bengaluru, has implemented many environmental initiatives. As our commitment to environmental preservation deepens, it becomes increasingly apparent the pivotal role mangroves play in carbon sequestration, coastal protection, and habitat preservation. The positive outcomes of this initiative will have a far-reaching impact, contributing to endeavors aimed at addressing climate change and the overarching biodiversity crisis,” said Ayaskant Sarangi, CHRO, Mphasis.

Rajesh Krishnan, CEO of United Way Bengaluru, said, “It is essential to maintain the momentum and keep growing our efforts. We are glad to receive support from our CSR partner, Mphasis, and the Gram Panchayat.”

Alongside its environmental benefits of protecting and restoring these vital ecosystems, the campaign will aid the local economy by enhancing the production of shrimp and fish species, which are common sources of livelihood for the people in the region. As part of UWB‘s broader initiative, it aims to restore approximately one million mangroves in the region by 2027.

Together, Mphasis and United Way Bengaluru have driven several environmental initiatives, including the revival of Dommasandra Lake spread across 39 acres in Bengaluru under the ‘Wake the Lake’ Campaign to create a one-time storage capacity of 18.72 Cr liters impacting catchment area of 163 hectares. Similarly constructing 1300 percolation wells as part of the ‘One Billion Drops’ campaign enabled the efficient harvesting of rainwater, offering the potential to conserve 166 million liters with each filling. Additionally, foundation for a thriving forest has been established at Doddasaggere Botanical Garden in Tumkur, Karnataka, comprising 100,000 tree saplings of diverse species. This initiative holds the capacity to sequestrate 21L kilograms of CO2 annually.

Delhi-NCR, 6th February 2024: Gurgaon, often referred to as India’s Millennium City, has long been synonymous with luxury real estate. The renowned developer TREVOC Group has recently made a significant move by acquiring prime land worth over Rs 100 crore through an auction conducted by HSVP in Sector 56 on Golf Course Road, one of the most coveted addresses in Gurgaon. This strategic investment reaffirms TREVOC Group’s commitment to upscale developments in the region.

Golf Course Road is an established micro market known for its upscale residential and commercial developments, making it an attractive destination for real estate developers.

Mr. Sehaj Chawla, Managing Director of TREVOC Group said, “We are pleased to announce our latest investment in Gurgaon with the acquisition of prime land worth over Rs 100 crore on Golf Course Road in Sector 56. This strategic move is in line with our commitment to upscale developments in the region and reflects our confidence in the potential of Gurgaon’s real estate market.”

With a legacy of excellence in setting benchmarks for quality and innovation, TREVOC Group is poised to redefine luxury living in Gurgaon. The company is committed to delivering iconic developments that resonate with the city’s discerning homebuyers.

TREVOC Group’s latest venture in the prime Golf Course Road micromarket is poised to make a substantial impact. “The prestigious project, spread over 2 acres, will have an estimated revenue potential of about ₹800 crore. Our foray into the prime Golf Course Road micromarket marks a significant milestone for TREVOC Group,” said Mr. Chawla.

Expressing optimism about the future of Gurgaon’s real estate market, Mr. Chawla added, “With the government’s objective to achieve a USD 5-trillion economy, there is a major focus on infrastructure development, especially in Gurgaon, which offers a high quality of life with access to educational institutions, healthcare facilities, entertainment options, and a cosmopolitan lifestyle.”

The upcoming projects by TREVOC Group will include a range of upscale residential, Grade-A office, and retail spaces, offering top-tier amenities and designs. With 75 years of brand legacy and 20 years of expertise in the real estate sector, TREVOC Group is poised to redefine luxury living in Gurgaon with its keen understanding of evolving market trends and a legacy of excellence.

New Delhi, 06th February 2024: Career Mosaic, an international student enrolment company and the largest in South Asia for US enrolment, has announced its strategic collaboration with 10 prestigious US universities to provide India based teams of In-Country Representation and operations. Comprehensive support to aspiring students and facilitating their journey towards academic excellence and career advancement will be provided by In Country staff members.

The United States remains a top destination for Indian students seeking global education, with world-class universities and extensive academic programs. Popular course options among Indian students include STEM, Health Science and Management, as well as Designing and Business Administration, demonstrating a good alignment with evolving global trends and workforce demands

The participating universities in this groundbreaking initiative include the San Jose State University, University of North Texas, Central Michigan University, Bowling Green State University, Middle Tennessee State University, University of Massachusetts Lowell, Bradley University, Webster University and The University of Tulsa. Each of these universities are recognized for their academic excellence, diverse programs, and commitment to fostering global talent. Career Mosaic‘s in-country representatives will act as liaisons between the universities and Indian students, facilitating a seamless transition into their international education journey.

Manisha Zaveri, Co-Founder & Jt. Managing Director of Career Mosaic, said “We are delighted to partner with these leading US universities to empower Indian students to pursue their dreams of higher education abroad. This collaboration aligns with our commitment to providing comprehensive support and guidance, making the overseas education more accessible and rewarding for India’s younger demographic.”

While two-thirds of international students from the South Asia sub-continent studying in the U.S. applied from large metro areas, fully one-third of students applied from non-metro locations. Partnering with Career Mosaic has helped the University of North Texas (UNT) broaden its reach across India and into Bangladesh and Sri Lanka,” said Pieter Vermeulen, Senior Director, International Recruitment, University of North Texas.

Nearly 75% of US-bound student applications originate from the Andhra Pradesh/Telangana region, with Gujarat contributing approximately 6%. Other major contributors include Maharashtra, Tamil Nadu, and Karnataka. The top states favoured by Indian students in the United States include California, Texas, New York, New Jersey, Massachusetts, Illinois and Missouri.

“Career Mosaic has always been a source of support for our South Asian recruitment activities. They provide highly unique services that allow universities to have boots on the ground and stay in constant contact with international students. We are still the top option for the students because of these services and the committed teams that follow up with each candidate individually and in a very personalized manner. We have seen our numbers quadruple in the past 3 years, post- COVID, partly because of the attention given by Career Mosaic in South Asia,” said Samrat Ray Chaudhuri, Assistant Vice President for International Enrolment at Webster University.

This association provides significant benefits to students, including direct information from the university, access to in-country representatives for quicker updates, program option clarity, career guidance, transition to studying abroad and understanding communication and cultural nuances.

University programs are better marketed locally when there is In-Country Representation. It also expedites turnaround times, reduces the need for frequent travel from the United States, improves resource utilization, and makes representatives available who speak the local language, are familiar with the educational system, and can represent the university at various education fairs and expos.

06th February, 2024: For almost a decade, The Body Shop’s British Rose body care collection has been a favourite among Indian customers. Its nature-inspired floral fragrance, indulgent textures, and 100% vegan-certified formulations provide a self-care experience that envelops your skin in a delicate, petal-like scent. In a blooming collaboration, Diana Penty’s dynamic personality will infuse a fresh energy into the iconic collection through a new communication campaign.

Sharing thoughts on the unveiling of the British Rose campaign, Ms. Harmeet Singh, VP, Product, Marketing & Digital, The Body Shop India said, ‘At The Body Shop we emphasize our nature-inspired iconic products as a daily ritual of self–love that helps oneself to become their best versions. We are delighted to announce Diana Penty’s collaboration with The Body Shop for our exciting digital film showcasing the iconic British Rose range with 100% Vegan product formulations. The initiative aims to convey that love encompasses a many experiences nurturing a sense of ease within oneself. With its versatile selection, our goal is to broaden our customer base, nurturing loyalty among existing patrons and reaching out to new audiences.’

Diana Penty, Indian Actor, shares her excitement about the campaign, ‘I am thrilled to be part of The Body Shop’s latest campaign, with British Rose, a nature-inspired floral touch. This initiative aligns perfectly with my belief in promoting self-compassion and adopting one’s distinctive beauty. I’m glad to support a brand that prioritizes both environmental responsibility and personal well-being. This beautiful collection is softly scented and infused with rose petals, rose essence, rosehip oil, you can literally smell like a blooming bouquet of roses!’

The British Rose Bath & Body range

Get your body feeling refreshed and squeaky clean with British Rose Shower Gel. Love and nourish it like never before with super-creamy British Rose Body Butter. Made with 96% ingredients of natural origin, including English rose extract, handcrafted Community Fair Trade shea butter from Ghana, and Community Fair Trade sesame seed oil from Nicaragua, this body moisturiser leaves your skin feeling softer, smoother, and nourished with 96hr moisture. It even gives you a natural-looking glow. British Rose Body Yogurt absorbs instantly and is made with 92% ingredients of natural origin including Community Fair Trade Shea Butter and Community Fair Trade Almond Milk. Slather a dollop of this light, non-greasy gel-cream over normal to dry skin to leave it feeling instantly softer, smoother, and hydrated with 48hr moisture. British Rose Eau de Toilette is made with 91% ingredients of natural origin, it leaves you and your skin smelling refreshingly floral.

Watch the video: https://youtu.be/KlfaSXdfqWo