Mumbai, 13, February 2024: At the OTM 2024 at Mumbai, Asia’s premier travel trade show, Goa Tourism stood out by showcasing the state’s pioneering role as the first to launch Regenerative Tourism in the country.

At OTM over 35,000 industry professionals and buyers l connected with more than 1600 exhibitors from 60 countries and 30 Indian States & Union Territories. Over three days, from February 8th to 10th, OTM is showcased a sold-out event, emphasizing a commitment to fostering quality networking and connection. The exhibition spans two separate floors of over 250,000 sq. ft, including 35 country pavilions.

Goa Tourism’s pavillion at the OTM 2024 at Mumbai highlighted the states diverse initiatives that focuses on promoting responsible tourism practices. The set up depicted Goa’s dedication towards sustainable development through the approach marked under Regenerative Tourism principles.

Ekadasha Teertha Yatra, the new Homestay Policy, Caravan Policy, initiatives aimed at promoting heritage preservation, celebrating vibrant festivals, immersing visitors in the rich local culture, offering thrilling adventure opportunities, and providing world-class MICE  ( Meetings Incentives Conferences and Events) facilities in Goa were some of the highlights showcased at the pavillion.

In addition to highlighting existing initiatives, Goa Tourism highlighted the launch of new tourism services designed to cater to diverse traveler interests, all aimed at providing visitors with unique and memorable experiences while promoting sustainable practices. GTDC hotels and the services are also promoted during the exhibition.

“Our participation in OTM 2024 was an exceptional opportunity to showcase not only our commitment to regenerative tourism but also the exciting new initiatives and services we have to offer,” stated Mr. Suneel Anchipaka, IAS, Director, Department of Tourism, Government of Goa. “Through innovative approaches like the Ekadasha Teertha Campaign and the introduction of new tourism services and policies, we are further cementing Goa’s position as a premier travel destination that prioritizes sustainability and visitor satisfaction.”

The event aimed to be a great platform that encouraged discussions and collaboration, thus strengthening partnerships with stakeholders and reaffirming Goa’s status as a leader in sustainable tourism practices. As the state continues to evolve its tourism offerings and initiatives, it remains dedicated to preserving and enhancing its natural and cultural wealth for future generations to enjoy.

Mumbai, 13th Feb 2024: NIQ-GfK, recognized as the world’s leading consumer intelligence company, hosted a panel discussion at a recent business summit in New Delhi. The session, attended by over 70 senior delegates and leaders from various industries, was aimed at discovering “Business resilience in the customer-centric era” in light of Tech Disruption, Data Culture, and Diversification for 2024 and beyond.

The panel discussion featuring – S Sunil Kumar (President – India, Henkel), Preeti Bajaj (CEO & MD – India, Luminous Power Technologies), Anurita Chopra (CMO – India SubContinent, Haleon), Manish Anandani (MD – South Asia, Kenvue) and Nikhil Mathur (MD – India, GfK – An NIQ Company), emphasized the importance of integrating GenAI into the data-driven landscape. Many brands are strategically using GenAI, ML, and AR techniques to build connections, utilize extensive datasets, and improve ROI despite post-pandemic supply chain disruptions.

NIQ-GfK ‘Leaders Pulse Poll’ reveals the high confidence of business leaders in the economy.

During the session, NIQ-GfK conducted a live ‘Leaders Pulse Poll’ to gauge the perspectives of senior leaders on their confidence in the state of the economy, investment opportunities, future growth drivers, and their stance on the data-driven decision-making maturity curve. Notably, 60% of senior leaders said that they are embarking on their data-driven decision-making journey, while only 26% are at the forefront of the maturity curve.

The poll results reveal that 3 in 5 senior leaders said they have high confidence in the current state of the Indian economy. Moreover, the results indicate ‘Customer Experience & Satisfaction’ and ‘Adaptability to evolving consumer preferences’ as paramount factors for business resilience in today’s consumer-centric era.

Key Insights from the NIQ Consumer Outlook & GfK Global CMO Report

On the occasion, Mr. Mathur shared insights from the GfK Global CMO Outlook report, revealing that 33% of senior marketers globally struggle to connect data from diverse sources, and 29% encounter resistance to changing approaches within their organizations. These are significant challenges, but they are not impossible to solve.

Quoting The NIQ Consumer Outlook 2024 report, Mr. Mathur added that manufacturers that innovate are 1.8 times more likely to boost overall sales. Notably, 63% of global consumers expressed a willingness to buy products that have been innovatively crafted to be as cost-effective as possible.

AI Adoption and Integration: Imperative for Success

Talking about how emerging technologies are going to be a significant disruption, Nikhil Mathur, Managing Director – India at GfK – an NIQ Company, said, “AI isn’t new; it’s already a part of our lives as brands, manufacturers, and consumers. However, like any technological advancement, it goes through denial, experimentation, and eventual adoption. Some adopt it early, while others wait and see.”

He added, “The excitement about GenAI is its ability to simplify tasks and boost efficiency without completely replacing jobs. The key is knowing where to use GenAI in business processes, customer interactions, and innovation efforts. Companies that invest in experimentation pave the way for others. It’s not a matter of if, but when GenAI becomes a crucial part of our tech landscape.”

Noida- Trisol RED, a Real estate developer in Noida, has appointed one of India’s leading PR firms, ICCPL, as its communications and strategic partner. Under this association, ICCPL will offer its result-oriented 360-degree solution to the brand. The company will also help Trisol RED increase its visibility among stakeholders and improve its brand value.

Integrated Centre for Consultancy Pvt. Ltd., ICCPL, is one of India’s leading Consulting PR & Brand Consulting Firm, that has transformed the industry with its exemplary result-driven performance. It is the first agency to amalgamate online PR with traditional PR. ICCPL has developed a mechanism to make clients more visible on digital platforms. Further, ICCPL has developed a complete regional coverage and media relations team, a feat achieved by no other agency.

Trisol RED is a vibrant developing brand among real estate companies, converging the most advanced knowledge in real estate from the accomplished people in the industry. This collaboration signifies a pivotal moment for Trisol RED as it seeks to elevate its brand presence and value in the highly competitive NCR’s real estate sector.

Surat, 13th February 2024: Ami Organics Limited (AMI) (BSE: 543349, NSE: AMIORG), a leading global manufacturer of advanced pharmaceutical intermediates and specialty chemicals, today announced financial results for the third quarter and nine months ended December 31, 2023.

Consolidated Financial Results – Q3 & 9MFY24:

Note: PAT and PAT Margin are adjusted for Exceptional Items. Exceptional item includes full impairment of JV with Ami Oncotheranostics LLC.

Commenting on results, Mr. Naresh Patel, Executive Chairman & Managing Director, Ami Organics Limited, said, “In the face of a challenging landscape of the chemical industry, I am pleased to report that we have been able to deliver quality growth in Q3FY23 with our revenue from operations growing 9.2% YoY to Rs. 1,664mn. This growth is underpinned by robust volume growth of 25%, indicating strong business traction.

During the quarter, we further solidified our relationship with Fermion by signing an agreement for two additional advanced intermediates for their APIs. This milestone reflects AMI Organics’ prowess in fostering enduring client relationships, ably supported by strong R&D and manufacturing strengths. Additionally, we also inaugurated a state-of-the-art, technology-driven plant at our Ankleshwar site, designed to meet the growing demand in the Pharmaceutical intermediate business.

I am also excited to share that we have signed an MOU with a global manufacturer of Electrolytes for the manufacturing of electrolytes for battery cells and allied materials. In this context, we have also signed a MoU with the Government of Gujarat for investment amounting up to Rs 300 crores for setting up of a dedicated manufacturing facility for electrolytes business in Gujarat.

Despite the industry headwinds, we remain confident of closing the year with healthy growth. I would also like to highlight that the various initiatives we have taken in FY23 and FY24 enhances our revenue visibility for FY25 and beyond, bolstering our confidence in our potential for stronger growth in coming years.”

Key Results Highlights (Q2 FY24 Consolidated):

ü  Revenue from operations for Q3FY24 grew by 9.2% YoY to Rs. 1,664 mn

ü  The gross margin for the quarter was at 42.9% as compared to 46% in Q3FY23 and 41% in Q2FY24. Gross margins contracted 303 basis points YoY but expanded by 190 bps sequentially. Gross margins were driven by unfavourable product mix and pricing pressure.

ü  EBITDA for the quarter came at Rs. 265 mn down 13.9% YoY compared to Rs. 308 mn in Q3FY23 and up 6.8%, QoQ compared to Rs. 248 mn in Q2FY24.

ü  EBITDA margin for the quarter was at 15.9% as compared to 20.2% in Q3FY23 and 14.4% in Q2FY24. EBITDA margins de-grew by 430bps YoY and grew by 153 bps sequentially. EBITDA margins were largely driven by gross margins.

ü  PAT for the quarter was Rs. 178 mn. The PAT margin for the quarter was 10.7%.

Key Business highlights:

ü  Export at 61%; domestic business at 39%

ü  Advance Pharmaceutical Intermediates

• Signed a new agreement with Fermion for two additional advanced intermediates

taking total products under CDMO with Fermion to 5

• Inaugurated a state-of-the-art technology driven plant in Ankleshwar in December 2023 which will focus on advanced pharmaceutical intermediate business

ü  Electrolyte Business:

• Signed a MOU with a global manufacturer of Electrolytes for manufacturing of electrolytes for battery cells and allied materials
• Signed MOU with the Government of Gujarat for investment amounting up to Rs 300 crores for set up of dedicated manufacturing facility for electrolytes business in the state of Gujarat

ü  Successfully passed the ISMS 27001-2022 audit. Received ISO 27001:2022 standard certification.

ü  Certified as Three Star Export House by Government of India

We recently issued a press release on “Agrochemicals Market” that we believe would be of great interest to your readers. We kindly request your consideration in publishing our press release on your platform, accompanied by a backlink to our website. In return, we are more than willing to reciprocate the favor by prominently featuring and promoting your publication on our active social media pages. We believe this partnership will mutually benefit both of our audiences.

Agrochemicals Market Surges: Transforming Agriculture Dynamics Worldwide

The Evolving Agrochemicals Market Faces New Challenges

The global agrochemicals market has witnessed steady growth over the past decade, driven by factors like population growth, reduced arable land, and demand for higher crop yields. Valued at USD 332 billion in 2031, the market is projected to grow at a CAGR of 4% from 2024 to 2031 as per leading industry analysis firm Persistence Market Research.

However, the market now faces evolving challenges from environmental concerns, regulatory pressures, development of biopesticides, and precision farming practices. As the competitive landscape changes, agrochemical companies work to adapt through M&As, new product innovation, and alignments to sustainability goals.

Key Agrochemicals Market Drivers

The demand for agrochemical products has significantly increased globally due to:

Pressure to Boost Production: With the growing population and decline in arable land, crop yields must expand each year to meet global food requirements. Agrochemicals help boost yield quantity and quality.

Resistance and Pest Issues: Continuous mono-cropping leads to pest resistance and outbreaks damaging harvests, raising demand for new pesticides. Fungal diseases and insect infestations also impact a wider variety of crops now.

Advancements in R&D: Investment in agrochemical R&D by leading companies produces next-gen formulations that are more effective, convenient and versatile for farmers to apply across crops and geographies.

Rising Disposable Incomes: Higher disposable incomes allow farmers, especially across developing regions like Asia Pacific and Latin America, to spend more on crop protection products and fertilizers.

Key Market Challenges

While market drivers remain largely intact, evolving challenges are reshaping industry dynamics:

Regulatory Pressures: Regulatory authorities across North America and Europe in particular pressure agrochemical companies to avoid toxic substances, demonstrate product safety, and support sustainable practices. Registration costs also continue rising.

Biopesticides Growth: Consumer preference is shifting toward sustainably grown produce with lower chemical residue. The rise of biopesticides derived from plants, fungi and other natural materials answers this demand. Globally the biopesticide market is forecast to grow 12% through 2030.

Precision Farming: Precision agriculture leverages data and technology to apply crop inputs and irrigation more optimally. As these practices expand among farms worldwide, precision farming may reduce or shift product usage over time.

Market Outlook and Impacts

Leading agrochemical firms now rethink strategies and portfolios by increasing R&D in advanced sustainable crop technologies, pursuing mergers and acquisitions to access complementary solutions, and implementing enterprise changes to align with environmental best practices to ensure sustained growth.

Bayer CropScience continues to lead the competitive landscape through intensive R&D and consolidation of germplasm resources via acquisition. BASF and Corteva Agriscience (spun off DowDuPont) also actively pursue strategic M&As and licensing deals globally to expand technical capabilities while meeting demand for biopesticides and precision agriculture compatibility. Premier China-based companies continue aggressive development as well to serve the Asia Pacific region and beyond.

While conventional agrochemicals will dominate revenues near-term, sustainable biopesticides and new technologies will capture increasing market share over the long term. More holistic ‘crop solutions’ approaches will blend synthetic and biological crop inputs with technology-driven applications to balance efficacy, yield gains, consumer trends and shifting regulations in this essential global industry.

By combining world-class R&D with sustainability commitments across operations, leading agrochem companies can proactively ensure the overall market stays on course to feed the world responsibly and overcome headwinds introduced by climate change, environmental concerns, and evolving agricultural ecosystems worldwide.

Mumbai, 13th Feb 2024] — Aparna Pharmaceuticals Private Limited, a leader in manufacturing Active Pharmaceutical Ingredients (APIs) and Advanced Drug Intermediates, is pleased to announce that its manufacturing facility, Aparna Organics Limited, located in Pydibhimavaram, Srikakulam, Andhra Pradesh, India has received VAI classification from the United States Food and Drug Administration (USFDA). The USFDA audited the facility during the month of September 2023.

This achievement underscores Aparna’s unwavering commitment to quality and compliance with global regulatory requirements.

Mr. Rakesh Reddy, Managing Director, Aparna Pharmaceuticals: “This clearance is a testament to our team’s relentless pursuit of excellence. Our facility’s compliance journey has been meticulous. We are thrilled to receive the USFDA’s stamp of approval. We are excited to contribute to global healthcare by delivering high quality pharmaceutical APIs and intermediates.”

With the successful completion of the FDA audit, Aparna Pharmaceuticals has emerged as a leading manufacturer of APIs and Advanced Drug Intermediates and attained global recognition by providing high quality products manufactured as per cGMP guidelines. Driven by innovative R&D and optimum utilization of resources, the company is strongly committed to enhancing customer satisfaction and catering to the discerning needs of renowned pharmaceutical companies.

With Valentine’s Day just a week away, the hunt for the ideal gift for your tech-savvy partner is underway. But fret not, instead of navigating through the maze of options available, embrace the opportunity to make this Valentine’s Day truly special. Your partner deserves a thoughtful combination of style and innovation that will make their heart race with excitement. It’s all about finding that perfect blend where technology meets elegance, creating a gift that resonates with their love for innovation while touching their heartstrings. The Pantone Color of the Year, Peach Fuzz, serves as a gentle reminder of the warmth found in genuine human connection, making it the perfect hue to celebrate the significance of Valentine’s Day.

motorola edge 40 Neo

Price: Starting Rs. 22,999 /-

To buy the product, click here

The newly launched motorola edge 40 neo in Peach Fuzz, Pantone Colour of the Year 2024 is perfect gift for your loved one. The device places colour at the center of design. The PANTONE® Peach Fuzz hue in vegan leather beautifully complements the device’s warm and contoured design, embodying feelings of togetherness. It is the world’s lightest 5G phone with IP68 underwater protection, making it impervious to dust, dirt, sand, and even a 30-minute submersion in 1.5 meters of fresh water.

Furthermore, its 144Hz 6.55-inch pOLED curved display with support for a billion colours and impressive peak brightness guarantees a captivating visual experience. Not just this the curved edge borderless display is complemented by a 144Hz refresh rate which makes the UI super smooth and fluid, making it an effortless process to switch apps and swap windows. What else? The motorola edge 40 neo is a processing powerhouse, boasting a MediaTek Dimensity 7030 lightning-fast processor which is a 6nm chipset supporting Wi-Fi 6E for incredible speeds and has MediaTek HyperEngine™ game technology for the best gaming experience. Not just this, Devices support 14 5G bands which is the highest in the segment.

For photography enthusiasts, it features a 50MP Ultra Pixel Night Vision primary camera with OIS and Google Auto Enhance feature. On the front, users are presented with a 32MP selfie camera with quad-pixel technology which guarantees remarkable selfies in all lighting conditions. The massive 5000mAh battery with a 68W TurboPower™ fast charger ensures all-day use.

motorola razr40 ultra

Price: Rs. 69,999 /-

To buy the product, click here

motorola razr 40 ultra and edge 40 neo Peach Fuzz edition announcedFor a more luxurious alternative, the razr40 ultra in Peach Fuzz, Pantone Colour of the Year 2024 elevates your Valentine’s Day gift to unparalleled heights of style and innovation. A velvety gentle peach hue, Peach Fuzz has a cozy, tender essence that embodies feelings of togetherness, community, and collaboration.

It is the most advanced flip phone presently available in the market. This iconic smartphone boasts an attention-grabbing flippable design, featuring the world’s largest external 3.6-inch Poled display with a lightning-fast 144Hz adaptive refresh rate with 1100nits peak brightness. This external display is fully capable of supporting multiple apps and functions even when it is closed; so, for your tech-savvy lover, it’s not just a display; it’s a multitasking maestro that lets them keep an eye on notifications, effortlessly snap selfies with the dual rear cameras. This flip phone not only looks good but is built to take a beating with its Corning® Gorilla® Glass Victas protection– not just on the outer display but also on the stylish rear glass back. When it comes to design, this phone steals the spotlight and leads the pack effortlessly. This flip phone is super slim when folded and has a gapless design, thanks to the redesigned teardrop hinge that ensures a super-slim profile when folded and infinite flexibility at various angles. When opened, the phone has a nearly creaseless 6.9” polled display with up to 165Hz refresh rate and 1400nits of Peak brightness. This creaseless display ensures users a seamless viewing experience.

Beneath its stylish exterior lies the Snapdragon® 8+ Gen 1 SoC, offering a seamless and powerful user experience. The device comes with 8GB of LPDDR5 memory and a capacious 256GB of built-in UFS 3.1 ensuring ample storage for your memorable photographs. Additionally, the 32-megapixel camera on the inside ensures you are always looking your best. If your partner is a content creator, then this flip phone is a content creator’s delight, and has the unique ability to be propped up at multiple flex view angles allowing users to easily see themselves in this largest outer display while creating content.

Transcending generations with their timeless appeal, the edge 40 neo and razr40 ultra exemplify the harmonious PANTONE® Color of the Year 2024, symbolizing the perfect blend of technology and heartfelt connection in the digital age. This Valentine’s season, these two devices emerge as the best fusion of technology and fashion, presenting themselves as the ideal gifting options.

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New Delhi,13th February 2024: Chef Crafted Instant Food Brand, Yu has raised INR 20 CR in a follow-on Series A round following its last fundraiser in November 2022. The round was led by renowned public market investor Ashish Kacholia and Asian Paints Promoter Group (Manish Choksi, Varun Vakil). With this round of capital, Yu will look to scale-up its manufacturing capacity while entering multiple product categories and segments.

Yu is among the few D2C brands that successfully penetrated multiple distribution channels including offline (6,500+ stores), online (E-Com and Q-Com servicing pan India), institutional segments and exports. The brand will look to consolidate its presence and setup a nationwide distribution network within the next 12 months. Apart from ramping up its domestic distribution, Yu will solidify its presence in South Africa where it has built a nationwide presence (2000 stores) in a short span of time.

Founded by Bharat Bhalla and Varun Kapur, Yu is re-imagining packaged foods with 100% natural ingredients, making them as close as possible to freshly prepared foods. The brand started with instant bowls in 2021 and has since expanded to ready to cook noodles, pastas as well as natural beverages. The brand launched its maiden 100% Natural Coconut Water last year and will look to strengthen its beverage portfolio this summer. The brand is witnessing significant business traction having achieved over 200% growth QoQ on the back of sales of 1.5 million units in Q3-FY24 (Oct-Dec 2023).

Sharing their excitement, Founders Bharat Bhalla and Varun Kapur jointly expressed, “It is extremely motivating to see our existing, highly eminent investors double down on us. Since the last fund raise, Yu has grown exponentially having deepened its penetrated in the Indian market and opened up several export markets like South Africa where Yu now has a nation-wide presence. It is extremely heartening to see a young Make in India brand successfully selling its products in global markets like South Africa, Middle East and Australia. The funds raised will allow us to augment our manufacturing capacity and grow our distribution in India and globally.”

Apart from Ashish Kacholia and Asian Paints Promoter Group (Manisha Choksi, Varun Vakil), Yu counts Indian cricketer Hardik Pandya, Sameer Mehta (Founder of Boat), Srikrishna Dwaram (Partner, True North Private Equity), Nikhil Srivastava (PAG Private Equity) and DPIITs Start Up India Seed Fund among its investors.

Delhi, India, 13th February 2024 . The vibrant city of Delhi witnessed the grand spectacle of Kathaalok, The Great Indian Storytelling Festival, which was organized on February 10th and 11th at Palika Park, Connaught Place, New Delhi. The event was supported by the Ministry of Cultural Affairs, Government of India. The literary festival saw the participation of more than 200 kathakaars (storytellers) from all across the country who illuminated the splendor of Indian cultural and literary heritage through their mesmerizing recitals.

The 2-day event was graced by guests – Smt. Meenakshi Lekhi, Union Minister of State for External Affairs & Culture, Telugu Actor and director Aditya Om, Author & ex MP Balbir Punj, Rajya Sabha MP Sudhanshu Trivedi, and author of political thrillers “Janta Store” and “Dhai Chaal” Naveen Chaudhary, Anil Pandey, Director, India for Children, Theatre Director Avtar Sawhney, President awardee in the field of theatre.

This initiative is an effort to create a community of storytellers to come together and tell stories that connect the past full of wisdom and learning to now and challenges and celebrations of now to a future with content that provokes emotions, thoughts and introspection and contributes to the rich world of literature and art, said Sumit Maluja, Co-organizer, Kathaalok.

With solo and group storytelling formats, participants had the opportunity to showcase their creativity and talent. From poignant love stories to gripping mysteries, from uproarious comedies to ancient Indian lore, the festival embraced a diverse range of genres, ensuring there was something for everyone. Participants recited the enchanting narratives from the rich tapestry of Indian literature.

There were professional performances during two days, Dastan e Ram by Fauzia, Dasta E Tilism by Danish Hussain, Qissa Heer by Manu Sikander Dhingra, Story of Music from vedic times, A musical performance designed and structured by Abhay Sopori. From magical tales to epic romances, their performances transported spectators to different realms of imagination.

The jury panel members included the famous academician and storyteller Malvika Joshi, well known Playwrite JP Singh, Young Theatre actor and director Amit Tiwari, Documentary film maker and photographer Shivani Pandey, Poet & writing coach Ashtam Neelkanth, social media influencer and author Ambika Bhardwaj.

The grand prize winners of Kathaalok: The Great Indian Storytelling Festival were – 1st, Abhinav Kumar Jha from Hindu College, 2nd Pulkit Garg from Delhi Technical University and 3rd Sheetal from Delhi University.

“Kathaalok is a platform to rekindle the love for Indian stories in the youth and bring to light hidden gems of Indian literature and wisdom. It is our attempt to keep the tradition of storytelling and stories of our ancestors alive”, said Justice (Retd.) S.N. Dhingra, President, Samay Yaan and Sashakt Samaj.

India, 13th Feb 2024: URBAN, a leading home-grown technology brand, introduces their first Open-ear Wireless Earphones —the URBAN VIBE. A perfect blend of practicality based on usage and quality sound output URBAN VIBE comes with an advanced noise-cancelling Qualcomm chipset, a super-lightweight memory frame and transparency on the go for various activities like running, hiking, cycling or gyming. Based on the air-conduction technology, URBAN VIBE is best suited for everyday city life as it provides the best sound quality & great distortion-free clear talking experience without putting the earbuds painfully inside the ears always. Launched at an introductory price of Rs 1,249 URBAN Vibe will be available across all leading e-commerce portals, brand’s website and offline channels.

Speaking about the launch, Aashish Kumbhat, Co-Founder of URBAN, said, “With the launch of URBAN VIBE wireless earphones, we tried to solve the very basic issue with an in-ear earphone – pain due to long usage and super reduced environmental noise without compromising on the quality of the audio output. Our future outlook is firmly rooted in pioneering innovations that seamlessly integrate with the dynamic lifestyles of our consumers.

Specifications and Features:

Noise Cancellation – Fitted with Qualcomm chipset, URBAN Vibe cancels negative environment noises while letting the important sounds reach your ears; it also senses if you are listening to something or talking and automatically adapts for the best experience

Open-ear with Air Conduction Technology – The earphones are based on Air-conduction technology and the earbuds are placed close to the base of the ears without the need to put it inside causing inconvenience and preventing hearing disability.

Design and Fit: The URBAN VIBE wireless earphones boast a thoughtfully crafted design that seamlessly combines style and comfort. With a focus on ergonomics, these earphones provide a secure and snug fit, ensuring maximum comfort during prolonged usage. The design not only enhances the overall aesthetic but also contributes to an immersive audio experience.

Audio: Immerse yourself in unparalleled audio quality with URBAN VIBE. Featuring high-definition sound output, advanced noise cancellation technology, and a Qualcomm chipset, these earphones deliver a rich and dynamic audio experience. The open-ear design with Air Conduction Technology strikes a perfect balance, allowing you to enjoy your favourite tunes while staying aware of your surroundings.

Battery: Experience uninterrupted music playback with the URBAN VIBE’s robust battery performance. Equipped with a furiously fast Type C fast charging option, these earphones offer an impressive 15 hours of playtime on a single charge. Say goodbye to frequent charging hassles and stay connected throughout your day.

Connectivity: Seamless connectivity is at the core of URBAN VIBE. Utilizing Bluetooth technology, these earphones ensure a reliable and lag-free connection with your devices. The touch control feature further enhances the user experience, providing convenient access to various functions with just a tap.

Voice Assistant: Step into the new era of convenience with URBAN VIBE’s voice assistant compatibility. With a single tap, users can effortlessly access voice assistants, adding a layer of hands-free control to their daily activities. URBAN VIBE truly brings the future of technology to your fingertips.

Durability: Built to withstand the demands of an active lifestyle, URBAN VIBE is designed with durability in mind. The earphones carry an IPX6 water and dust resistance rating, making them ideal companions for workouts, outdoor activities, and daily adventures. The ultra-durable memory wireframe ensures longevity, making these earphones a reliable choice for the long run.

Price and Availability

The URBAN VIBE is launched at a MRP of Rs 5,999. But launching at an inaugural price of Rs 1,249 for a very limited period of time. This proves URBAN’s commitment to providing cutting-edge technology at an accessible price point. URBAN VIBE can be purchased through the company’s website, popular e-commerce platforms, and at leading retail stores pan India. Do not miss out on the opportunity to embrace the future of fashion and technology!