Archives February 2024

Bangalore, 12th February 2024 : Royal Orchid Hotels Limited, India’s fastest-growing hospitality chain with a diverse portfolio of 100+ Hotels across 60+ locations, announced its consolidated results today for Q3 FY23-24, as approved by its Board of directors.

Key financial highlights:

Highlights of Q3 FY 23-24 V/s Q2 FY 23-24 (Standalone) – Increased by %

· Total Income of Rs. 54.74 CR V/s. Rs. 45.50 CR – 20%

· EBIDTA of Rs. 19.79 CR V/s. Rs. 14.02 CR – 41%

· PAT of Rs. 9.28 CR V/s. Rs. 4.94 CR – 87%

· EPS of Rs. 3.38 V/s. EPS of Rs. 1.80

Highlights of Q3 FY 23-24 V/s Q3 FY 22-23 (Standalone) – Increased by %

· Total Income of Rs. 54.74 CR V/s. Rs. 48.39 CR – 13%

· EBIDTA of Rs. 19.79 CR V/s. Rs. 17.36 CR – 14%

· PAT of Rs. 9.28 CR V/s. Rs. 8.20 CR – 13%

· EPS of Rs. 3.38 V/s. EPS of Rs. 2.99

Highlights of Q3 FY 23-24 V/s Q2 FY 23-24 (Consolidated) -Increased by %

· Total Income Rs. 86.61 CR in V/s. Rs 70.07 CR – 23%

· EBIDTA of Rs. 29.43 CR V/s. Rs. 18.94 CR – 55%

· PAT of Rs. 15.73 CR V/s. Rs. 7.67 CR – 105%

· EPS of Rs 5.60 V/s. EPS of Rs. 2.49

Highlights of Q3 FY 23-24 V/s Q3 FY 22-23 (Consolidated) -Increased by %

· Total Income Rs. 86.61 CR in V/s. Rs. 76.53 CR – 13%

· EBIDTA of Rs. 29.43 CR V/s. Rs 27.75 CR – 6%

· PAT of Rs. 15.73 CR V/s. Rs. 15.18 CR – 3%

· EPS of Rs. 5.60 V/s. EPS of Rs 5.27

IND-AS 116 adoption led to notional increase in depreciation and finance cost of Rs. 5.29 CR leading to reduction in PAT of Rs. 1.17 CR at standalone level (SA) for QE Dec 2023

Commenting on the results, Mr. Chander K. Baljee, Chairman & Managing Director said, “We are pleased to report broad based growth across portfolio and significant accomplishments including opening of 5 significant properties in the last quarter which are a mix of spiritual, business and luxury hotels. The strong performance demonstrates the steadfast devotion and support of our board, the allegiance of our clientele, and the extraordinary zeal and determination of our Royal Orchid Team.”

“Our unwavering commitment remains on value creation for all stakeholders by providing customers with a distinctive hospitality ecosystem that transcends segments, setting examples in local job creation and enhancing local culture, fostering local tourism by focused portfolio building and maintaining a track record of exceptional performance all along.” He added.

About Royal Orchid & Regenta Hotels:

Regenta & Royal Orchid Hotels is one of India’s fastest-growing hotel chains. It primarily operates 5-star, 4-star, and resorts, enabling it to target discerning business and leisure travelers. It currently operates 100+ hotels across India. Promoted by Chander K Baljee, Royal Orchid Hotels has become one of India’s most well-known names in hospitality. Royal Orchid is listed on the Bombay & National Stock Exchanges (BSE & NSE) and is governed by an independent board of eminent directors.

The group has bagged many awards including The National Tourism Award 2008-09 organized by the Ministry of Tourism, Top 50 Brands for 2014 and 2015 by Paul Writer and most recently, the following:

● Mr. Chander Baljee was honored with Lifetime Achievement Award from Hospitality Horizon Awards 2023

● Mr. Chander Baljee was honored with Lifetime Achievement Award from SKAL INDIA 2023

● Mr. Chander Baljee was honored with the Lifetime Achievement Award by EazyDiner at the Ritz-Carlton Bengaluru in 2023.

● Regenta Arie Lagoon in Sri Lanka was recognized as the Best Offshore Resort in MICE & Wedding at the India Travel Award 2023.

● Mr. Chander Baljee received the Best Contribution to the Hospitality Industry award from the South India Hotel and Restaurant Association (SIHRA) at their Annual Convention in 2022.

● Mr. Chander Baljee was featured among India Today’s 10 successful business leaders to watch out for in 2022.

● Mr. Chander Baljee was honored as the Super Star of the Hospitality Industry by AHPWI at the Indian Hospitality Leadership Award 2022.

● Mr. Chander Baljee was inducted into Hotelier India’s CEO Powerlist in 2021.

● Hotelier India conferred the Hall of Fame Award upon Mr. Chander K Baljee, CMD of Royal Orchid & Regenta Hotels in 2021.

● Mr. Chander Baljee received the Lifetime Achievement Award from the International Hospitality Council in association with IIHM Bangalore in 2019.

Our vision is to become the preferred hotel chain for discerning global travelers. The ‘Regenta’ brand is an extension of the Royal Orchid Hotel Group, designed to cater to travelers who value both convenience and affordability. It encompasses various categories, including Regenta, Regenta Central, Regenta Resort, Regenta Place, and Regenta Inn.

Responsive, a leader in revolutionary flooring solutions, proudly presents Vega Plus, the pinnacle of flooring technology designed specifically for the most challenging environments. Boasting a single-layer construction, this flooring solution is meticulously engineered for professionals seeking unparalleled durability and performance. The revamped colour palette, coupled with upgraded stain, chemical, scratch, and scuff resistance, ensures that Vega Plus® maintains its luster throughout its entire lifespan.

Healthcare and commercial spaces now have a superior flooring option with Responsive Vega Plus. Featuring a directional design with a marble pattern, this flooring solution not only meets the rigorous demands of these industries but also adds an aesthetic touch to the surroundings. The anti-bacterial and anti-fungal treatment further enhances its suitability for healthcare settings, providing a clean and hygienic environment. With super stain and scratch resistance, Responsive Vega Plus emerges as the preferred choice for those who prioritize longevity and robust performance in their flooring.

Responsive Vega Plus stands as a testament to innovation with its clean chemistry, offering a 10-year commercial warranty and requiring zero maintenance. In compliance with California standards, the flooring boasts group T abrasion resistance, ensuring its resilience even in the face of heavy use. Professionals can now confidently choose Responsive Vega Plus for its unbeatable combination of reliability, longevity, and aesthetic appeal in the toughest environments.

12th February 2024: Swiggy, India’s leading on-demand convenience platform, has announced the launch of the highly anticipated Great Indian Restaurant Festival (GIRF), starting from 7th February to 31st March 2024. This year, GIRF promises to be the biggest yet, offering unbeatable discounts and offers at over 7000+ participating restaurants in 34 cities across India, making it an unmissable celebration for food lovers nationwide.

To offer food enthusiasts an opportunity to experience the best of restaurants, Swiggy Dineout has partnered with popular restaurants including Punjab Grill, Cafe Delhi Heights, Chili’s, Jamies’ Pizzeria, Roxie, Barbeque Nation, One8 Commune, Irish House, Hard Rock Cafe, among others. Widening the choice for diners, GIRF 2024 is welcoming a host of first-time restaurants, including Biergarten, Antera, Lord of Drinks, Ministry of Beer, and Anardana, giving them a chance to discover new culinary gems and enjoy unique offers. For those keen on exploring luxury dining experiences, restaurants in 5-star properties such as the Marriott group, Leela group, Hyatt, and Holiday Inn are also participating.

In 2023, 2 million diners celebrated Swiggy Dineout’s Great Indian Restaurant Festival and saved ₹100 Crore in dining bills while enjoying the best of flavours and restaurants. This year, the offers are more exciting-

Key Delights of GIRF 2024:
Flat 50% Off on Dining Bills: Consumers can indulge in their favorite cuisines without breaking the bank with a flat 50% off on dining bills at participating restaurants.

Additional up to 15% Savings with HDFC Bank Credit Cards: HDFC Bank Credit Card users can enjoy an additional 15% savings on their GIRF transactions, making dining out even more rewarding.

Exclusive Partner Offers: Swiggy’s Great Indian Restaurant Festival brings additional partner offers to enhance the dining experience. Diners can enjoy 20% off up to Rs 50 on 2 Uber Premier rides during the event for convenient travel, and avail 40% off on movie tickets at Cinepolis app/website for post-dining entertainment.

“We are thrilled to unveil the eighth edition of the highly-anticipated Great Indian Restaurant Festival across the country. Be it an avid food connoisseur or someone looking to explore new culinary tastes, GIRF 2024 has something in store for everyone. In what promises to be our grandest celebration yet, we are converging the country’s best restaurants, exciting offers, and unbeatable savings. Our goal is to make dining out more accessible and enjoyable for our customers while celebrating the best of what the restaurant industry has to offer,” said Swapnil Bajpai, Head at Swiggy Dineout.

GIRF 2024 will span across multiple cities, catering to food lovers in major metropolitan areas including Delhi, Mumbai, Bangalore, Hyderabad, and Chennai, as well as emerging culinary hubs such as Agra, Ahmedabad, Jaipur, and Kochi, among others. In addition to enticing restaurant deals, this event will offer a variety of partner offers in collaboration with Uber, Pernod Ricard, and Cinepolis. Customers can also benefit from additional payment offers from various payment instruments such as RuPay, Simpl, and American Express.

With an unparalleled selection of restaurants, marquee brands, and exciting partner offers, GIRF 2024 promises to be an extraordinary journey of culinary exploration and savings, all set to redefine the dining experience in India.

VitrA, a leading bathroom solution brand of Eczacıbaşı Building Products Division in Turkey, introduces V-Care Prime, the latest addition to its range of shower toilets. Designed by Arik Levy in collaboration with VitrA’s Design Studio and the Innovation team, this new shower toilet WC combines the functionality of a standard WC with the personal cleaning properties of a bidet and integrates the latest bathroom technology. The elegant new shower toilet provides a modern, refreshing, and hygienic washroom experience.

V-Care Prime is sleek and compact and enhances your toilet experience with technology, including a remote control and a mobile app. The design is almost identical to a standard VitrA WC, but the intelligent features, such as the night light will elevate the design to a more sophisticated level. The LED night light is automatically activated when ambient light drops below a certain level. The V-Care app enables the user to adjust this feature as well.

What sets the V-Care Prime apart from other shower WCs is the option for a hands-free control through the remote control and the app. This innovative feature allows users to customize their bathroom experience according to their individual preferences, and the app stores personalized settings for V-Care, ensuring a tailored and convenient experience every time. This option is an excellent feature to help minimize the risk of cross-contamination, either within the home or in public restrooms.

VitrA V-Care Prime goes beyond the standard features with its adjustable settings, allowing users to customize the temperature, pressure, and direction of the water flow. The shower WC also offers multiple personal drying modes for added convenience. The heated seat is thoughtfully designed for maximum comfort and includes temperature control, as well as an automatic open and close function to minimize contact and enhance hygiene.

VitrA V-Care products are equipped with a Rim-ex bowl, a superior hygienic solution 95% more effective than standard options. This feature eliminates the inner ducts of the bowl, making cleaning effortless and ensuring optimal hygiene. The stainless-steel nozzle is also designed with cleanliness in mind, automatically cleaning itself before and after each use. It also includes a feature to help prevent and remove limescale build-up, enhancing its hygienic properties.

Taking care of every family member, V-Care Prime introduces a child mode activated through the V-Care app, allowing parents to customize water flow and pressure for a child-friendly experience. The integrated bidet nozzle is thoughtfully designed to cater to female hygiene needs, enhancing comfort and convenience.

An essential element in the VitrA bathroom appliances ecosystem is the V-Care Smart Panel is an easy-to-clean and durable glass panel in glossy black. Equipped with smart sensors, functions, and specialized algorithms, it is designed to prioritize your comfort and the environment. With touch-free control options, the integrated sensors allow for convenient use of the Auto Flush feature, ensuring the optimum volume of water is supplied with each flush, promoting water efficiency.

With the latest addition of V-Care Prime, you not only experience enhanced hygiene, but also enjoy increased comfort, innovative design, and lasting durability that add an aesthetic charm to your bathroom.

10th February 2024, New Delhi, India – The 8th edition of The Times Group presents ET Now Global Business Summit kicks off today at the illustrious Taj Palace, Delhi, bringing together a constellation of global leaders, business tycoons, and policymakers to address pressing issues shaping the world’s politics, economy, and diplomacy. Against the backdrop of intense geopolitical dynamics, the summit stands as a beacon of collaboration, dialogue, and strategic engagement, poised to influence the trajectory of international relations.

 On Day 1, PM Modi will headline the summit and put forth his vision on scripting a new India. After two terms as the Prime Minister, his popularity has only grown, and his leadership recognized even by world leaders. From the country being the fastest-growing economy, to the Sensex outperforming global indices, and the recognition India has received on the global stage – India is defining itself as a force to reckon with.

 To complement the PMs vision and turn it into reality, the keynote speaker on Day 2 of the summit, will be Hon’ble Minister of Home Affairs and Minster of Co-operation, popularly referred to as the Chanakya of Indian politics. It is under his strategic political acumen that the NDA has gained the prominence that it has today. A country’s economic growth is directly linked to political stability, and it is this steadiness that has put India on the economic trajectory that it is witnessing today.

 In a year when the government is seeking a fresh mandate, their addresses will be most anticipated as the audience will be keen to see what the two leaders have to say about the political and economic issues as they lay the blueprint for the country’s growth. See you today at the Taj Palace for India’s premier gathering of political and business leaders.

Mumbai: Watcho Exclusives, the leading OTT platform from Dish TV India Limited, has unveiled its first original series of 2024 – ‘State v/s Ahuja’. The enthralling thriller series marks the return of Actor Ashmit Patel after a brief hiatus. Directed by Tarun Chopra, ‘State v/s Ahuja’ narrates the captivating tale of Bollywood superstar ‘Ansh Ahuja’ facing rape accusations from his maid. The series is exclusively available on the Watcho App from February 9, 2024, onwards.

The story follows Ansh Ahuja (Ashmit Patel), a Bollywood superstar embroiled in controversy after being accused of rape by his maid. As the plot thickens, viewers are drawn into a riveting world of suspense, investigation, and courtroom drama, where unexpected revelations keep them hooked. With evidence pointing in different directions, the audience is left to question Ansh’s innocence amidst a web of deceit and conspiracy. The series poses the compelling question: Did Ansh truly commit the crime, or is there a sinister conspiracy at play? With each episode, the suspense deepens, keeping audiences on the edge of their seats until the final revelation.

Over the years, Watcho has delighted viewers with a diverse range of exclusive series spanning various genres such as ‘Oh My Wife!’, ‘Luck Shots’, ‘Aarambh’, ‘GillHarry’, ‘Explosive’, ‘The Morning Show’, ‘Manghadant’, ‘Avaidh’, and ‘Jaunpur’, among others. The OTT App is now gearing up to celebrate its fifth anniversary in 2024 and promises to captivate audiences with a new lineup of original series.

Mr. Sukhpreet Singh, Corporate Head of Marketing at Dish TV India Ltd, said, “We are excited to introduce our latest Watcho Exclusive series, ‘State v/s Ahuja’. This marks our first major release of 2024, setting the stage for an exhilarating year ahead. ‘State v/s Ahuja’ will captivate viewers with its compelling narrative, intriguing characters, and unexpected twists. At Watcho, we are committed to bringing you engaging content that resonates with viewers from all walks of life. As we continue to evolve and grow, we are dedicated to delivering quality entertainment that not only engages viewers but also leaves a lasting impact.”

Actor Ashmit Patel, who plays the titular role of Ansh, said, “I’m thrilled not only to return to the screen after a brief break (during which time I’ve been working on my music production and doing my DJ gigs) with such an intriguing concept. ‘State v/s Ahuja’, a Watcho Exclusives series, delves into complex themes and keeps viewers on the edge of their seats. The character of Ansh offers a depth and complexity that immediately intrigued me. As an actor, I’m always drawn to roles that push boundaries and provoke thought. ‘State v/s Ahuja’ offered me exactly that opportunity. It allowed me to challenge myself in new ways. When I read the script and the character details, it felt like the perfect project to break my self-imposed hiatus, and without a second thought, I went for it. Now that the series is streaming on Watcho, I can’t wait for viewers to experience this suspenseful story with me.”

‘State v/s Ahuja’, produced by Suresh Thomas under the banners of Crescendo Films and Amicable Crew, features an ensemble cast including Jaswinder Gardner, Anurekha Bhagat, Sarika Singh, Swapnil Ralkar, Apeksha Verma, Drishti Patil, Manish Jaitley, Arjun Krishna, Vicky Baidyanath, and Harsh Gautam.

Immerse yourself in the gripping story of ‘State v/s Ahuja’, exclusively on Watcho, to unravel the truth behind the allegations and the unexpected twists that emerge.

Delhi, February 10, 2024 ETHRWorld, the flagship digital platform for the HR vertical of The Economic Times, announces the much-anticipated Nextech HR Summit India 2024, set to happen on February 22-23, 2024, in Gurugram, India, and 23rd Feb online. This summit stands as a landmark event, convening industry luminaries to deliberate on the future of technology and its transformative impact on human efficiency and decision-making.

The theme for this year is ‘Road to Metasmart’, a topic that explores the transformative convergence of Meta and smart technologies to enhance our capabilities and elevate potential. Featuring over 55 speakers from diverse industries, the event will spotlight pivotal focus areas, including innovation, inclusion and sustainability, human enablement, and digital leadership. The overarching objective is to equip attendees with the insights and resources necessary to elevate their skill sets and foster continual learning and development in their workplaces.

Amit Kumar Gupta, Business Head, ET B2B HR Vertical, commented, “Nextech India HR Summit 2024 is set to illuminate the technological advancements and innovations that are poised to reshape the future of work and collaboration. It strategically aims to provide attendees with invaluable insights and resources, empowering them to navigate the evolving landscape of HR confidently.”

Acknowledging the importance for businesses to adapt, evolve, and harness the vast potential of the Metasmart Era, the summit also entails meticulously curated masterclasses designed to encapsulate the core essence of fortifying HR strategies for the future landscape. Two masterclasses, titled “AI-Driven Workforce Planning for Metasmart Era” and “Agile Leadership: Nurturing Adaptive Teams Amid Rapid Technological Shifts” promise to provide invaluable insights for professionals to navigate the complexities of today’s evolving workplaces. Like last year, this edition will also feature The Economic Times Human Capital Awards, a platform that brings together the best minds in the HR world.

Ankit Aggarwal, Founder and CEO of Unstop, emphasized the event’s significance in the evolving HR landscape, stating, “In 2023, we witnessed a transformative shift in both the hiring and talent landscape. The demand for skill-based hiring has surged, allowing HR teams to leverage advanced technology for automation and, in turn, focus on critical aspects such as employer branding and engagement. The Nextech India HR Summit 2024 is an instrumental platform propelling these pivotal transformations.”

The Nextech India HR Summit 2024 also has a Startup-Straight Up track, highlighting the pivotal role of startups in India’s evolving business landscape. This dedicated platform within the summit aims to amplify the impact of startups by showcasing their disruptive ideas, sharing success stories, and engaging with key stakeholders. The track aligns with the theme “Road to Meta Smart,” exploring how startups can leverage emerging technologies for sustainable business models.

The program welcomes a diverse audience, offering valuable insights into resilience, investor considerations, HR priorities, and economic impact. Through a robust agenda, it aims to equip startup founders and entrepreneurs with the knowledge to navigate the complexities of entrepreneurship successfully. Overall, the Startup-Straight Up track promises to be a catalyst for collaboration, innovation, and growth within the startup ecosystem, shaping the future of work in India.

Additionally, the Nextech India HR Summit boasts an impressive lineup of top speakers representing various industries. Renowned figures such as Max Blumberg, Data & People Analytics Visionary and Founder of Blumberg Partnership; Rajkamal Vempati, Head HR at Axis Bank, Aadesh Goyal, Global CHRO at Tata Communications; and Lakshmi C, MD-HR Lead at Accenture, among others, will grace the event. Their expertise and insights will enrich panel discussions and networking opportunities, enhancing the summit’s value proposition for attendees.

New Delhi, February 10, 2024: Matrimony.com Limited, the leading online matrimony company, announced its unaudited standalone and consolidated financial results for the third quarter and nine months ended December 31, 2023, as approved by its board of directors.

Murugavel Janakiraman, Chairman and Managing Director said, “We are working on various enhancements and also new initiatives. These ongoing measures are expected to provide the desired momentum in the coming quarters”.

Key financial highlights for the quarter ended December 31, 2023

Consolidated

· Billing at Rs 116.2 crores (decline of 0.8% q/q and growth of 4.3% y/y)

· Revenue at Rs 117.3 crores (decline of 3.6% q/q and growth of 6.2% y/y)

· Profit After Tax (PAT) at Rs 11.1 crores (decline of 11.3% q/q and 4.3% y/y)

Matchmaking

· Billing at Rs 114.1 crores (decline of 0.7% q/q and growth of 5.3% y/y)

· Revenue at Rs 114.9 crores (decline of 3.5% q/q and growth of 6.7% y/y)

· Added 2.6 lakhs paid subscriptions during the quarter (growth of 1.4% q/q and 10.8% y/y)

Other highlights

· Launched a ‘Safe Matrimony’ campaign aimed at increasing awareness about online frauds, with Ace Actor Vidya Balan, as the face of this campaign

Mumbai, February 10th, 2024: – Amazon miniTV – Amazon’s free video streaming service, recently premiered its entrepreneurial drama, Hustlers- Jugaad Ka Khel, which is being applauded for bringing an inspiring narrative to the forefront. The series follows the story of Sanjay Sharma, a street-smart and determined small-town boy. The narrative revolves around his journey as he takes the risk to follow his passion, making his name in the start-up space despite constant comparisons from his family. Set in the backdrop of 2010, Mumbai, the series navigates Sanjay’s story as he enters the elite corridors of IIE Bombay, where he meets Vanshika, who motivates him to find his way in crossing conventional barriers against family pressure and overcoming his struggles to begin his entrepreneurial journey.

Anjali Barot, who essays the role of Vanshika in the series, recently shared her reason for being drawn to its storyline. She expressed, “While the story is set against the backdrop of the start-up boom in 2010, I think it truly resonates with anyone who has challenged stereotypes and dared to take the plunge to pursue their passion. That’s what impressed me the most when I first read the script. Coming from a humble family background with no film connections, quitting a secure job to pursue acting was a major decision for me. While relatives and family friends always nudged my parents to ensure that I pursued a more traditional and secure career path, it was my parents who stood by my decision as my rock. So, when I read the script, I knew I wanted to be a part of this journey.”

Adding to this, Vishal Vashishtha, the main protagonist portraying the role of Sanjay Sharma elaborated on what sets the series apart, shedding light on its intriguing narrative. “The story is unique because it goes beyond the startup, focusing on a person’s journey and experiences. The series conveys that life itself is full of experiences and ideas. One has to be aware and present in the moment to identify it. And then it is followed by our perseverance, courage, and dedication to achieve the desired goal,” he stated.

Produced by Rainshine Entertainment and starring Vishal Vashishtha, Samir Kochhar, Maharshi Dave, Anjali Barot, and Anurag Arora in pivotal roles, Hustlers – Jugaad Ka Khel is streaming exclusively on Amazon miniTV for free, available on Amazon’s shopping app, Fire TV, and Play Store.

February, 2024. Mumbai: CaratLane, India’s leading omni-channel jewellery brand, has unveiled a new groundbreaking feature called Postcards, which leverages an innovative machine-learning technology, taking the brand’s promise of #KhulKeKaroExpress to the next level. It’s the world’s first-ever such service that lets users record heartfelt video messages and embed them into any CaratLane ring, which can be scanned by the recipient and relived forever.

This jewellery-based tech innovation, conceived by co-founder and former MD of CaratLane, Mithun Sacheti, has transformed the entire gifting experience by adding a new, everlasting layer of expression.

Talking about the launch, Gurukeerthi Gurunathan, Co-founder & CTO, CaratLane, said: “Enabling our users to express their emotions is our brand’s purpose. Over the last two years, our commitment to bringing Postcards to life has been through a tedious journey of constant trials, testing, and pushing the limits of technology. But the true beauty of Postcards doesn’t lie in the complex technology that powers this service. It lies in the seamlessness with which the user can attach their emotions to a ring, making it even more priceless.”

Avnish Anand, Co-Founder & CEO, CaratLane, added, “Most of our designs are chosen for gifting, and over the years, we’ve seen that a vast majority of those users take the effort of writing a special gift message. While a gift message or card is personal, it’s also very transient- most people we spoke to ended up misplacing or losing the card in a few months. On the other hand, when it comes to conveying true emotions, a video is far more impactful. We wanted to address this inherent need for making the gifting experience deeply personalised through a service that would let users save these memories eternally. And that paved the way for Postcards.”

Launched just a week back, the service has already got everyone on social media talking about it. Over 400+ people joined CaratLane’s rather bold teaser on Instagram by showing off their ring finger to the world. The brand also teamed up with Yashraj Mukhate to create a catchy song that summed up the Postcards experience and had everyone grooving to its tunes. The big launch culminated in the release of three heartwarming films conceptualized by BBH India. Each film carries a wonderfully warm story that’s bound to tug on the heartstrings of everyone watching.

Parikshit Bhattacharya, Chief Creative Officer of BBH India, stated, “Postcards is a great example of brand experience. It uses technology to add more heart to the experience. And it comes straight out of the brand’s line Khul Ke Karo Express. The three stories in the films hint at the emotional reservoir that this experience can unlock for people while gifting a ring with CaratLane. This innovation needed memorable communication and I feel the teams at CaratLane, BBH and Colour Palette Films have delivered it in spades. Toh Khul Ke Karo Express with Postcards from CaratLane.”

CaratLane’s Postcards has phenomenally added a new dimension to gifting and self-expression, seamlessly blending emotions, and personalisation. Whether as a gift for others or a personal indulgence, it presents an exclusive and heartfelt way to express emotions in intimate relationships.