Archives February 2024

Mumbai, 8th February 2024: HDFC Bank Limited announced that it has raised $ 300 million through its first ever sustainable finance bond issue. This is part of an overall raise of $ 750 million through Regulation S Bonds. While $ 300 million has been raised for a tenure of three years with a 95 basis points spread over US Treasury, another $ 450 million has been raised for a tenure of 5 years, with a spread of 108 basis points over US Treasury. These are the tightest credit spreads achieved by an Indian issuer for a three-year sustainable bond and five-year senior unsecured bond for a similar size of USD Reg S issuance.

The proceeds of the sustainable finance bond will be utilised for funding green and social loans in accordance with the sustainable finance while the rest of the proceeds will go towards financing general banking activities.

”The funds raised through the sustainable finance bonds will be prioritised for lending towards electric vehicles, SMEs and affordable housing. We are strongly committed towards building a green and social portfolio even as we continue adhering to the Bank’s risk philosophy, ” said Mr Arup Rakshit, Group Head-Treasury, HDFC Bank.

The bonds will be listed on the India International Exchange (India INX) in GIFT IFSC. The paper was rated Baa3 (stable) by Moody’s and BBB- (stable) by S&P. The bank had mandated Barclays, BofA Securities, J.P. Morgan, MUFG, and Standard Chartered Bank as Joint Global Coordinators and Joint Lead Managers.

Mumbai, 8th February 2024: Tribeca, the largest branded luxury developer in India has announced the appointment of Simantika Mukherjee as Chief Human Resources Officer. This is a strategic move aimed at strengthening the company’s commitment to building a high-performing organization. Simantika has more than 15 years of experience in human resource management with reputed global organizations including Tata Realty and Infrastructure Ltd, SBI General Insurance, and Wipro Technologies.

In her previous role, Ms. Mukherjee spearheaded the west region for Tata Housing, driving successful HR strategies contributing to business success. Her expertise spans business transformation, strategic expansion, efficiency improvement, and growth across diverse sectors, including education, banking, insurance, IT, and real estate.

Simantika’s practical experience ranges from mid to large-size companies, demonstrating her expertise in implementing HR policies and programs. Her track record includes successful contributions to Campus Hiring, Niche Senior Level Hiring and Volume Hiring in various business functions.

In her new role at Tribeca, Simantika will drive the development and implementation of the Group’s HR strategy and programs, emphasizing the company’s commitment to fostering innovation, individual growth and organizational development.

Speaking on the appointment, Kalpesh Mehta, Founder of Tribeca said “Simantika brings an ideal combination of HR leadership experience and a strong understanding of the real estate industry. Her presence is exactly what we need to navigate through the upcoming phase of the Tribeca expansion. She will not only strengthen our current team but also recruit dynamic talent that will drive our growth in 2024.”

Rajat Khandelwal, CEO, Tribeca Developers said “With Simantika joining Tribeca, it will help further streamline processes, practices, and benefits for our colleagues. Her strong focus on employee engagement and satisfaction along with her commitment to mentoring will develop and expand Tribeca’s talent base to support the future strategic growth of the group.”

“I am thrilled to join Tribeca, a company that places an unwavering emphasis on its people. The company’s commitment to fostering innovation, promoting individual growth, and creating an inclusive organizational culture resonates deeply with my own professional values. I strongly believe that the success of any organisation is deeply rooted in its people, and I look forward to leading the HR team in our collective journey to nurture talent, drive excellence, and contribute to the continued success of Tribeca “, said Simantika Mukherjee.

Simantika is a graduate in Sociology from Presidency College, holds a Masters in Human Resource Management from the Indian Institute of Social Welfare and Business Management, and has certifications in Lumina Spark Assessment, The Art and Science of Coaching, and a Six Sigma Yellow Belt.

Her proven track record of building partnerships across the HR function and her commitment to employee wellbeing aligns seamlessly with Tribeca’s values. The company looks forward to leveraging Simantika’s leadership skills to drive profitable growth and take the organization to new heights.

Mumbai | 8th February 2024: Have you heard about India’s ‘Hockey Village’, which has produced more than 60 notable national team players? Or the Made in India washing machine that can wash a full load in 80 seconds with half a glass of water? Or Savitri Amma from Karnataka who takes care of abandoned leopard cubs? These are just a few of the amazing stories coming your way and soon! HistoryTV18 is set for the momentous premiere of the tenth season of its longest-running local production – OMG! Yeh Mera India. Premiering on Monday, 12th February at 8 PM, this season of the groundbreaking show continues to unearth the extraordinary and exceptional. The new season of the hit series will take viewers on a trip around the country, featuring stories of innovation, transformation, and inspiration.

Popular comedian and host Krushna Abhishek, has been the face of this trending series since day one. Sharing his feelings, he says “OMG! Yeh Mera India’ is easily one of the most successful shows of my career. It’s truly an honour to present unknown facets of our great country and the stellar contribution being made by fellow Indians. This season feels extra special, marking a monumental milestone in the show’s journey and I am forever grateful for the love and support of our viewers.”

OMG! Yeh Mera India has become synonymous with shining the light on the nation’s incredible diversity and ingenuity. The tenth season promises to be the most exhilarating yet. With 40 captivating original stories curated by the team at HistoryTV18, each of the ten episodes explores the lives of individuals who have made waves with their unique talent, social impact initiatives, technological innovations, record-breaking feats, quirky passions, and interests. The series has won hearts across India, creating a loyal fanbase on both television and digital platforms. It has become a sensation on social media, captivating millions, including celebrities, and thought leaders.

The tenth season is a testament to the show’s commitment to presenting the rich and colorful tapestry that is India. Each story inspires, entertains, and evokes a sense of national pride. Witness Indians reaching new heights and setting records, like skydiving with the national flag, or forming the world’s tallest human pyramid! Discover India’s Rice library – Annapurna – filled with 400 different traditional rice types collected from all over India to preserve endangered varieties. Find out how a remarkable weaver from Assam has woven the entire 700-page Bhagavad Gita in Sanskrit on a single cloth. While some are doing their part to preserve our history and cultural heritage, others are designing technology to take us into the future. Like the world’s first comprehensive Braille self-learning device for visually challenged students and an adaptive shoe that grows with a child’s foot! Meet talented individuals who are turning breakthrough ideas into scalable impact.

From the far reaches of the country to its bustling cities, HistoryTV18’s flagship show leaves no stone unturned in its quest to uncover tales that defy expectations and redefine what it truly means to be extraordinary. Learn how Jal Sahelis – a group of 800+ women are working hard to solve the water crisis in Bundelkhand. From building check dams, fixing hand pumps to increasing groundwater levels across 150 villages, they do it all. Meanwhile, in the Thar desert, a rural fashion designer has trained 30,000 artisans, and empowered local women in 250 villages.

The tenth season was launched at a special event in characteristic OMG style on a yacht off the Gateway of India in South Mumbai, with members of the press present. Over the previous nine seasons the show has featured 360 unique stories that have captured the imagination of viewers. OMG! Yeh Mera India has been viewed by over 150 Mn unduplicated viewers on television since the pandemic and millions before that. With over 10 million impressions and 2 billion views, the show is also a social media hit. Apart from soaring in popularity, the show has received critical acclaim, winning 11 awards over the years. The show’s impact goes well beyond numbers. Amazing people have featured on the show, like Padma Vibhushan Teejan Bai from Chhattisgarh; while several have been recognized for their contributions following their debut on OMG! Yeh Mera India, like Pankajakshi Amman and Meenakshi Amman from Kerala, who were honoured with the Padma Shri. Similarly, the story of the late octogenarian sharp-shooter Chandro Tomar, first appeared on the show. She was then immortalized in cinema with the film Saand Ki Aankh.

Speaking on the association of Maruti Suzuki with the show, Shashank Srivastava, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited said “Maruti Suzuki has always been on the forefront when it comes to encouraging and celebrating exceptional talent and the pursuit of excellence. Every season of OMG! Yeh Mera India is full of stories that are not just entertaining but also inspiring. This series is truly a heartfelt homage to the essence of India. We are happy and proud to be associated with the new season of the show.”

Avinash Kaul, Managing Director, A+E Networks | TV18 and CEO-Broadcast for Network18 speaking about the launch of this milestone tenth season said, “OMG! Yeh Mera India has not just carved out a niche for itself but set a benchmark for factual entertainment in the country, vividly capturing the heart and soul of India’s extraordinary diversity and indomitable spirit. As we celebrate the 10th season, the show continues to exemplify our commitment to wonderful stories and great storytelling, having evolved into a cultural phenomenon that continues to inspire and surprise viewers across regions and generations.”

OMG! Yeh Mera India S10

Premieres 12th February, 2024

Every Monday, 8 PM

Bengaluru, India –8th February 2024 Akamai Technologies, Inc. (NASDAQ: AKAM), the cloud company that powers and protects life online, today announced the availability of Content Protector, a product that stops scraping attacks without blocking the good traffic that companies need to enhance their business.

Scraper bots are a critical and often productive part of the commerce ecosystem. These bots search for new content, highlight products in comparison sites, and gather updated product information to share with customers. Unfortunately, scrapers also get used for harmful purposes such as competitive undercutting, surveillance before inventory hoarding attacks, and counterfeiting goods and websites. Scrapers also ping sites 24/7 unless stopped — so they can degrade site performance, which in turn frustrates consumers and causes them to abandon their visits. In addition, scrapers have become much more evasive and sophisticated over the past few years.

Akamai Content Protector helps detect and mitigate evasive scrapers that steal content for malicious purposes. It facilitates significantly better detections and fewer false negatives without increasing the rate of false positives. The product is designed for companies that need to protect their intellectual property, reputation, and revenue potential. It offers tailored detections that include:

• Protocol-level assessment: Protocol fingerprinting evaluates how the client establishes the connection with the server at the different layers of the Open Systems Interconnection (OSI) model — verifying that the parameters negotiated align with the one expected from the most common web browsers and mobile applications.
• Application-level assessment: Evaluates if the client can run some business logic written in JavaScript. When the client runs JavaScript, it collects the device and browser characteristics and user preferences. These various data points are compared and cross-checked against the protocol-level data to verify consistency.
• User interaction: Analyzes human interaction with the client through standard peripherals like a touch screen, keyboard, and mouse. Lack of interaction or abnormal interaction is typically associated with bot traffic.
• User behavior: Monitors the user journey through the website. Botnets typically go after specific content, resulting in significantly different behavior than legitimate traffic.
• Risk classification: Provides a deterministic and actionable low-, medium-, or high-risk classification of the traffic, based on the anomalies found during the evaluation.

“Content scraping brings serious harm to businesses,” explained Rupesh Chokshi, Senior Vice President and General Manager, Application Security, at Akamai. “This includes competitors undercutting your offers, slower sites that lead customers to get frustrated and leave, and brand damage from counterfeiters passing off subpar goods as your legitimate merchandise. Content Protector helps demonstrate the direct business value of security while enabling business leaders to grow their digital businesses.”

Mumbai, February 7, 2024: In an age characterised by swift technological progress and evolving consumer expectations, the retail sector finds itself at the nexus of innovation and human connection. On February 6, 2024, the Retailers Association of India organised the inaugural ‘Retail HR Tech Summit’ in Mumbai. This summit has been meticulously designed to provide a platform for Retail HR Leaders, offering them the prospect to address industry challenges and capitalise on emerging opportunities.

Speaking about the theme of the Retail HR Tech Summit, Kumar Rajagopalan, CEO, Retailers Association of India, said, “At the forefront of the Retail HR Tech Summit, our aim is to illuminate how technology can revolutionise HR practices within the retail sector. This inaugural event is not just a conference; it’s a crucial step towards understanding and harnessing technology to enhance recruitment processes, foster employee development, and cultivate a positive organizational culture. We are dedicated to exploring innovative solutions that empower HR professionals to build more efficient, people-centric, and culturally rich environments in their companies. This summit is a pivotal point for industry leaders to collaborate, learn, and shape the future of retail HR through technology.”

The summit’s highlight was the keynote address by R. Swaminathan, Chief People Officer, WNS. During the address, he expressed, “Technology is no longer merely a tool, but an active participant in our workplace, facilitating complex decisions and shaping business outcomes. We are at a juncture where the synergy between technology and human intelligence is crucial for creating sustainable and engaging experiences for our customers and employees. The first Retail HR Tech Summit is a testament to the evolving landscape where HR is harnessing technology’s enormous potential to drive organizational growth and success.”

The day long summit had various panel discussion with HR leaders deliberating on some critical discussion such as ‘The Art and Science of Selecting the Right HR Tech Solutions and Enablement Partners’, ‘Enhancing Retail Performance: Unleashing the power of HR analytics for organization Profitability’, ‘Upskilling and Reskilling in Retail: HR Tech for Continuous Learning’, ‘Nurturing Tech-Savvy HR Leadership: Strategies for Developing HR Executives in the Digital Era,’’ Nurturing Tech-Savvy HR Leadership: Strategies for Developing HR Executives in the Digital Era’, among others.

“The Retail HR Tech Summit is a beacon for innovation in HR technology. As a leading tech solutions provider, Apnatime Tech is proud to contribute to this transformative journey. We believe that the right technology can revolutionize the retail sector, making it more efficient, inclusive, and attuned to the needs of the modern workforce. Our goal is to develop solutions that not only address the immediate challenges but also pave the way for a more dynamic and adaptive retail environment,” said Nirmit Parikh, CEO, Apnatime Tech.

Retail HR leaders speaking at the summit included, Adhir Mane, CHRO – Corporate, Raymond; Harsh Aparanji, Chief HR Officer, Landmark Group, India; Raghvendra D Singh, Vice President – HR Platforms & Systems, Reliance Retail; Anjali Goel, Head HR, V-Mart Retail; Santosh Vuppala, Head – Analytics and Insights, Titan Company; Venkat Iyer, Head- People & Organisation (Retail), Puma Sports India; Dr. Sanjeev Kumar Chauhan, Director – HR, Pepe Jeans India; Parineeta Cecil Lakra, Country People & Culture Manager, IKEA India; Rohith Kumar, CHRO, Westlife Foodworld (McDonalds India – West & South); among others.

The summit commenced with recognition of digital milestones in the retail sector with the first edition of the ‘Retail HR Tech Awards 2024’. Championing the success included VMart, Metro Brands, IKEA India, Reliance Retail, Celio, Shoppers Stop, Spykar, 24Seven and Westlife to name a few.

Mumbai, February 7, 2024: Sunteck Realty, India’s leading luxury developer, collaborated with celebrity photographer Dabboo Ratnani, an Indian fashion and commercial photographer known for his annual calendar featuring Bollywood glamour, to capture the magnificence of its premium luxury project – SunteckCity situated in Oshiwara District Centre (ODC), Goregaon (W). The latest campaign ‘The Sky High Deck Residences’ aptly captures the grandeur of the higher floors that are built to perfection with wrap around Decks and French windows that offer beautiful scenic views.

SunteckCity, replete with an impressive array of amenities designed to enhance the quality of life for its discerning residents, is already home to some popular Bollywood and television actors and fraternity, and social media influencers.

Speaking about choosing Dabboo Ratnani to shoot this campaign, Anupma Khetan, Customer Experience Evangelist, said At Sunteck, our commitment remains steadfast in offering an unparalleled blend of luxurious residences and a delightful lifestyle, showcasing exceptional Dabboo’s signature photography styles along with the glamour and panache of SunteckCity make it the perfect portrayal of luxury living.”

Expressing his thoughts behind the campaign shoot, Dabboo Ratnani expressed, “It’s truly a case where a picture speaks a thousand words, effortlessly conveying the opulence and splendour, I wanted to to showcase a distinctive lifestyle through my lens. The pictures are a representation of the lifestyle Sunteck wants its customers to live and enjoy every moment.”

SunteckCity, stands as a testament to the art of luxurious living, epitomizing refined elegance in the very heart of Goregaon (W). An ensemble of towers with the first habitable floor strategically raised offering an elevated view. Meticulous attention has been paid to the thoughtful design of each apartment, boasting spacious layouts and premium finishes that emanate an air of sophistication. These living spaces are complemented by expansive private Decks and French windows, serving as an extension of the luxurious interiors.

Sunteck Realty has consistently led the way in uncovering prime locations and enhancing their value through world-class development. The Oshiwara District Complex (ODC) is MMRDA’s ambitious project to create a vast mixed-use development in Mumbai. Sunteck is incredibly proud to set new standards for premium development within ODC, just as it has accomplished at BKC with ultra-luxury projects.

The Goregaon suburb in Mumbai has become a thriving centre of activity and a highly sought-after haven for prospective homeowners. Among the developments gracing the landscape of Goregaon West, SunteckCity shines brightly as a premium township offering a self-contained lifestyle and opulent residences. Within this expansive haven, residential towers, Sunteck 1st, 2nd and 4th Avenue, beckons discerning individuals to indulge in an exquisite living experience.

Strategically positioned in the heart of the Oshiwara District Centre (ODC), a commercial and residential hub, SunteckCity spans a vast expanse of approximately 23 acres.

SunteckCity boasts exceptional connectivity, strategically situated in close proximity to key transportation nodes such as S.V. Road, Ram Mandir Railway Station, and the Mrinaltai Gore (East-West) Flyover, seamlessly linking to the Western Express Highway. Additionally, it enjoys close access to the Jogeshwari-Vikhroli Link Road and is conveniently located just 10 kilometers from the Mumbai International Airport. Its adjacency to prominent corporate hubs like Nirlon and NESCO further enhances its strategic location within the area.

In 2024, India reached a significant milestone on its path to global prominence. The wheels of progress are turning, ushering in a new era for the nation.

In light of this, WION, India’s first and only international news channel, and Zee Business, India’s top business news destination, are pleased to announce the ‘InSight’ Conclave. This event aims to gather influential figures from various sectors to delve into the dynamics, opportunities, and challenges that will define our various industry verticals in 2024. Industry leaders will convene to illuminate the forthcoming trends, foster insightful discussions, facilitate knowledge exchange, and recalibrate the benchmarks across sectors, in conversation with renowned journalists – Anil Singhvi, Zee Business and Vikram Chandra, WION.

The ‘InSight’ Conclave promises an enriching experience with an impressive lineup of fireside chats and panel discussions, offering deep insights into emerging trends, disruptive technologies, and strategic opportunities across diverse sectors. From unraveling evolving investment strategies to exploring the evolution of India’s automotive industry, attendees can expect actionable strategies to drive growth and innovation in their fields.

Anil Singhvi, Zee Business, emphasized, “The ‘InSight’ Conclave heralds a pivotal moment in India’s journey, bringing together visionaries to dissect the intricacies of our industries. Through illuminating exchanges, we chart a course towards sustainable growth and innovation, aligning with India’s march towards global eminence.”

Vikram Chandra, WION, further added, “At ‘InSight,’ we eagerly anticipate immersive discussions, enlightening analyses, and visionary insights that align with our mission to inform, inspire, and empower our audience.”

From exploring changing investment trends with industry stalwarts to mapping the evolution of India’s automotive landscape and delving into the role of media and advertising in the digital age, the agenda promises to be both enlightening and enriching.

Key highlights of the conclave will comprise of:

· Fireside Chat – Changing Investment Trends and the Future Ahead: Featuring D.P. Singh, Deputy Managing Director and Joint CEO of SBI Mutual Fund in conversation with Vikram Chandra, WION.

· Fireside Chat – Accelerating Progress: Mapping the Evolution of India’s Automotive Landscape: Moderated by Anil Singhvi, Zee Business and Vikram Chandra, WION, with insights from industry leaders including Shashank Srivastava, Sr. Executive Officer, Marketing & Sales, Maruti Suzuki India and Vikram Pawah, President & CEO, BMW Group India.

· Fireside Chat – Leader Talk: A distinguished panel comprising Anil Gupta, CMD, KEI Industries Ltd., and Pradeep Aggarwal, Founder & Chairman, Signature Global India Ltd., moderated by Vikram Chandra, WION.

· Session on Consumption in the Digital Age: Exploring the Role of Media and Advertising, with industry luminaries moderated by Vikram Sakhuja, Group CEO – Madison Media & OOH, Madison World.

Madhu Soman, Chief Business Officer of WION & Zee Business, emphasized, “The ‘InSight’ Conclave signifies a dynamic exchange of insights, strategies, and innovations, shaping the contours of our industries for years to come. Attendees can anticipate an immersive experience, brimming with thought-provoking discussions and actionable takeaways.”

The conclave is scheduled for 8th February 2024 and will be live streamed from 5 PM onwards across digital and social platforms of WION & Zee Business, ensuring global access to enriching discussions and invaluable insights.

Zee Media Corporation Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528+ million viewers through its linear and digital properties.

 Gurugram, February 07, 2024: RITES Ltd., a Navratna Central Public Sector Enterprise under the Ministry of Railways, executed the redevelopment of the Ayodhya Dham Jn. railway station. By improving infrastructure and advancing amenities, the company has contributed to making Ayodhya ready for a huge influx of pilgrims and tourists.

                           Newly revamped Ayodhya Dham railway station

 RITES has provided its expertise to revamp the station building and its circulating areas. Modelled on the Ram Mandir, the recently inaugurated station is now capable to handle over 21 million passengers annually, with a peak capacity of 5,930 people per hour. The accessible, and eco-friendly building has been designed to be spacious, featuring triple-height atriums with natural light, 12 lifts, and 14 escalators. Significantly, the station is certified as ‘Accessible for All’ and a ‘Green Station’ from the Indian Green Building Council.

 RITES, a multidisciplinary engineering and consultancy organisation, has also undertaken the redevelopment of Varanasi railway station and is working on the redevelopment of Kollam station in Kerala and Somnath railway station in Gujarat.

Bengaluru, February 7th, 2024 – Urban Company, Asia’s leading marketplace for on-demand home services, has introduced a comprehensive policy against gender-based violence for its fleet of service professionals. This policy, released under the aegis of Project Nidar, will help the company’s active service professionals who are currently facing or have faced domestic violence and abuse by creating awareness and supporting them during challenging times.

Under Project Nidar, Urban Company has partnered with the Invisible Scars Foundation, an NGO supporting survivors of gender-based violence, to spread awareness about domestic abuse and to implement this initiative. The company, with the help of the foundation, will provide counseling, legal assistance and emergency lodging support. Apart from this, the company will provide medical support, beyond the already existing Rs 1 lakh insurance cover, and financial aid of up to Rs 50,000 to service partners seeking help. This policy is applicable to all active service partners on the Urban Company platform in India.

“Urban Company is a people-first organization and the well-being of our Service Partners is one of our core priorities. We recognize the deep and lasting psychological impact of domestic violence and abuse, and want to set up a robust support system for our service partners. Women comprise about 35% of our partner fleet which makes ’Project Nidar’ even more critical and has been carefully crafted with gender experts to not only provide tangible medical and financial support, but also raise awareness about domestic violence and abuse.”, said Abhiraj Singh Bhal, CEO and Co-founder, Urban Company.

To drive awareness about what constitutes domestic violence and the support extended by the platform, Urban Company will release a series of videos. These videos will touch upon topics ranging from ‘What is domestic violence & abuse’ and ‘Types of violence’ to ‘How to report’ and deep dive into the support provided by Urban Company. They will be accessible to all service partners on the Urban Company Partner App.

“We applaud Urban Company for their courageous move with the workplace domestic violence policy and Project Nidar initiative. In a society where domestic violence is considered a private issue, Urban Company emerges as a visionary brand, creating a safe and empowered environment for partners. Their remarkable effort sets a benchmark, inspiring others to prioritise workforce well-being. This initiative

reflects Urban Company’s commitment to addressing domestic violence in the workplace, and we are proud to be their implementation partner for this.”, said Ekta Viiveck Verma, Founder, Invisible Scars Foundation.

Gender-based violence1 is a disturbing societal issue which particularly impacts women in the beauty and wellness sector. According to research published in the Journal of Epidemiology & Community Health, one in three women in India is likely to have experienced intimate partner violence, and of these victims only one in ten formally report it to the police or healthcare professionals. Recognizing the urgent need for intervention, Urban Company has, therefore, initiated Project Nidar to create a safe space for our service partners, by helping them notice signs of abuse and foster a supportive community

Nationwide Release, 7th February 2024: India’s much-loved content company, Terribly Tiny Tales (TTT) has consistently woven heartwarming tales around the threads of love and cherished connections, striking a chord with its audience. TTT’s flagship IP, ‘Butterflies’ (that captures love in various dynamics) and Valentine’s have been synonymous for years now, with the colossal success and in collaboration with Hershey India for the last two seasons. This year for its much-anticipated 5th season, ‘Butterflies’ powered by Hershey India is set to scale new heights to usher in Valentine’s Day 2024 while retaining the original core of the IP. In a significant stride towards innovation and infusing a special touch into the campaign, TTT is not only expanding its creative prowess but also venturing into the tech domain by launching a custom dedication website for #YourForevers which will be live till February ‘24. With this distinct, cutting-edge portal fueled by Generative AI, TTT empowers users to craft customized SMS messages for their loved ones – adding a layer of sentiment to their storytelling. This strategic move positions TTT at the intersection of content and technology, reaffirming its commitment to pushing boundaries and delivering unique experiences to its audience.

This season, with the help of this brand-new generative AI-focused website, TTT ‘helps you voice for every relationship of your choice’. The platform aims to create tailored dedications, celebrating all kinds of love this Valentine’s – be it the enduring love between friends and couples, or the cherished family bonds or the nuanced dynamics of sibling relationships or any other forms of connection. The AI process seamlessly integrates user inputs, generating personalized dedications with custom images and songs in a classic retro style, thus delivering a tailored mixed tape that captures both present love and futuristic storytelling in mere seconds.

For example, consider a scenario where a friend desires to convey the essence of their bond. The user inputs all the key details into the generative AI platform about their friendship – shared experiences, defining moments, and the emotions he/she wishes to express. The AI weaves this data into a heartfelt poem, incorporates a customized image that resonates with the message and sets it all to a selected song that holds a special meaning. This unique creation, celebrating their friendship is then delivered directly to the recipient’s inbox.

The entire campaign caters to a diverse audience of all age groups and revolves around the simple concept that being romantic at heart doesn’t always translate to romantic actions, and TTT addresses this challenge at scale, maintaining a personalized touch at the same time. While creative storytelling remains at TTT’s core, the brand is adopting fresh, modern formats to narrate familiar tales in 2024. Moreover, top dedications on the platform will stand a chance of becoming a film in Butterflies S5.