Archives March 2024

Syndicate, Not Delicate! March to the bold beats of the new age woman!

Hold your glasses high as Independence Brewing Company raises a toast to the fearless and crafty modern woman, who loves embracing their crafty side, this 8th of March, 2024!

At Independence Brewing Company, we admire and cherish the essence of craftiness you bring to every moment. Your discerning taste deserves a special toast, and what better way to celebrate than with a complimentary first round of drinks! It’s our way of saying thank you for being the extraordinary women you are.

Loaded Nachos2

Embrace the flavors of womanhood as we present you with our most cherished brew of the season by our female patrons —Syndicate Saison! Our 4 Grain Saison Ale, aka Syndicate Saison is the choice of the fearless woman who flamboyantly embraces her individuality with pride. The brew with its distinctive character and lively notes, is the perfect companion for those who live life with flair.

To elevate the experience of the evening, we present you a gastronomic delight to elevate your crafty experience with some extraordinary culinary pairing. We’ve meticulously crafted and paired dishes like Trio of Hummus Salad, IBC Loaded Nachos, White Chocolate Tortino and much more that perfectly harmonize with the bold and unapologetically unique spirit of Syndicate Saison.

Groove to some soul-stirring beats of mix live Indie Rock & Commercial Pop performances across our Craft Bar & Brasseries (Kalyani Nagar, Balewadi) From indie anthems to chart-topping hits, our live music extravaganza promises to be a sensory delight, complementing the crafty celebration.

Join us in celebrating the crafty ways of the new age woman at Independence Brewing Company. Cherish womanhood with crafty cheers, laughter, and the joy of shared experiences.

Don’t Let Cleaning Drive You Crazy: The Wow Choreography with Kärcher

India, 07th March 2024 Kärcher, a global pioneer in cutting-edge cleaning solutions, has disrupted the conventional cleaning narrative with its latest digital ad campaign, “Beautiful Insanity,” launched on 1st March 2024.

The campaign strategically leverages the universal truth that the perception of inconvenience can overshadow the actual task’s simplicity. Cleaning becomes a mere struggle when viewed through the wrong lens, especially without considering the game-changing indoor cleaning tools from Kärcher.

“Don’t let cleaning induce madness. Rediscover the WOW factor with Kärcher’s effortlessly effective indoor cleaning tools,” advocates the campaign.

At its core, the campaign features an avant-garde video titled “Beautiful Insanity” showcasing a young couple elevating their cleaning routine into a visceral, insane dance. The choreography serves as an extraordinary expression of two minds embracing the unconventional, turning a mundane task into an engaging performance. The couple seamlessly integrates their mop, broom, and rag into this captivating dance, not only highlighting the prowess of Kärcher’s indoor cleaning tools but also injecting joy and entertainment into the cleaning process.

“We aimed to astonish our audience by adopting a radically different approach to cleaning. ‘Beautiful Insanity’ isn’t just an ad; it’s an immersive experience challenging the conventional perception of cleaning and injecting a new level of excitement into the process,” remarked Mr. Jatinder Kaul, Managing Director of Kärcher India.

“In the world of cleaning, where monotony meets madness, our ‘Beautiful Insanity’ campaign isn’t just a disruption; it’s a symphony of innovation. We’ve dared to redefine the narrative, turning cleaning into a dance, a spectacle, and an experience. Because at Kärcher, we believe in elevating the mundane, challenging perceptions, and making every chore a celebration of innovation and joy.” Ayesha Prasad Narain, AGM – Marketing, Kärcher India.

From Grief to Grit – A Personal Journey for Women’s Day

Life can be hard when you’re a woman. It often throws curveballs that leave you lost and shaken. But we’re always stronger than we think – always. Every woman has within her the strength to rise up and rewrite her narrative.

For International Women’s Day, I’m sharing a part of my journey in the hope that it will ignite hope and courage in women who are navigating their own unique challenges and paths.

My journey has been unconventional, and one belief that has stuck with me on the way is that everything happens for a reason. Adversity can be the foundation on which untold successes are built.

The First Cut is The Deepest

My biggest loss, at the age of 13, was the loss of my father to cancer. I know it sounds clichéd, but he really was a friend, philosopher and mentor to me. The days I accompanied him to Tata Memorial Hospital for his radiation sessions wrenched my soul.

Watching cancer patients and their families struggle, I encountered some of life’s harsh realities at a very young age. And so, my story gets off to a messy start – losing my dad was a huge punch in the gut. He was my strength, confidence, and an ever-present pillar to lean on when things got hard. The loss hit me hard.

To make matters worse, I started stammering because of the of the post-traumatic stress disorder the loss of my father brought about. I was a budding teenager, deeply denting my confidence and causing me to doubt my capabilities and place in this world.

My mother was a homemaker, and we struggled to make ends meet. Our financial dire straits required me to start working at age 20, so I threw my energy into academics and chose to pursue chartered accountancy – one of the few courses available at the time that could be taken alongside a graduate degree.

My real dream was to become a creative advertiser, but I lacked the means to pursue a post-graduate master’s degree. For better or worse, I was heading for a CA’s career – not the worst possible path, but my creative streak seemed doomed to atrophy.

The Turning Point

All this changed when I happened to witness a macro-economic event during my first job at KPMG. In that time, the real estate sector opened to foreign investments and I grabbed the opportunity to join their real estate private equity advisory team.

Thanks to my father’s unfailing support while he was still with us, I was never afraid to take leaps of faith, try something new, and experiment with the opportunities that came my way. It was 2005 and this was my moment. I seized it.

The world of real estate and private equity captivated me, and my career course changed drastically. With resurging confidence, my stammering evaporated. There was no looking back, and I progressed from consulting to investment banking and private equity. Crafting intricate funding deals allowed me to unleash my creative impulses in a way I had not thought possible. But my artistic leanings were finally unleashed to the fullest in later years…

I was exposed to different businesses, and my horizons broadened. With the lean years behind me, my appetite for being challenged was boundless. Eight years ago, I set my sights on the Executive MBA program at The University of Chicago Booth School of Business. It was a make-or-break point for me – would I get the support I needed to realize this vision?

Workplace Culture Matters!

At the time, I was working for international property consultancy JLL and needed their approval to pursue my plans. We read many horror stories of women’s’ careers deteriorating after they’re interrupted for some or the other reason. This was when the importance of a workplace that nurtured and supported its employees was brought home to me. JLL, then headed by Anuj Puri, stood firmly by me.

I will never forget the words of encouragement I got from Anuj, who went on to create ANAROCK in 2017. He said he respected me even more for taking on such a significant challenge mid-career. That support and encouragement boosted my motivation and paved the way to my MBA – which had a profound impact on my professional development.

The 21 months program involved extensive travel to Hong Kong, London and Chicago. Balancing studies with work was challenging, but I had youth, determination and support to back me up. I successfully graduated with Dean’s honors, and my greatest source of pride was in seeing the tears of joy in my mother’s eyes at her daughter’s achievement during the convocation ceremony.

I consider the MBA program among the most enriching experience of my life. I am proud to have friends in 43 countries, with access to a network of distinguished faculty and alumni. I use this network to the fullest in my current position at ANAROCK, where I took the helm of industrial, logistics and data centers four years ago.

This company was a catalyst for my personal and professional growth, and I cannot emphasize this enough – workplace culture matters!

Full Circle

Now, fully restored confidence and several performance awards and industry recognitions later, I still find it hard to believe just how far this heartbroken, stammering girl headed for an obscure chartered accountant’s desk job has come.

Back then, my teenage speech impediment had seemed like a death knell to my future. Today, I speak with confidence at industry conferences and lauded for not only my knowledge but also my communication skills.

Last year, I took another leap of faith. While continuing in my role at ANAROCK with their full support and encouragement, I ventured into the fashion world as an investor-founder with a D2C womenswear brand, IREA Life. True to my life experiences and convictions, my vision is to create apparel that supports and enhances women’s personality and confidence in themselves.

Clothes to empower women through a unique style – that is something both my creative streak and life experiences can lean into! The artist in me has finally got a shot at the stars.

A Message to Women

My career began in adversity but went on to unfold in almost miraculous ways. Luck? Before I dismiss that notion entirely, I will admit that luck does play an important role in a woman’s life.

By that, I mean that the backing you received from your parents is a throw of the dice – either you had it, or you didn’t. Determination and hard work can make up for the lack of such empowerment in your formative years, but you’re ahead of the game if your parents gave you grit instead of grief. Mine did, so yes – luck comes in there somewhere.

But far more important are the choices you yourself make when you reach life’s many crossroads later. The people you choose to associate with – personally or professionally – must support your dreams and life vision.

I chose to work for companies that encouraged and fostered my ambition. Please, make the right choices. You know you’re in the right place or with the right person when you hear words like “it’s great to see you balancing your career here with your creative side” and “whatever you choose to do, I’m with you.”

Three things have shaped my career journey and choices – my father’s lasting influence, my mother’s resilience, and very supportive work environments. The first two were my good fortune; the third was absolutely my choice.

As we celebrate International Women’s Day, I urge you to embrace your journey, whatever challenges it may present. To believe in your abilities, nurture your desires, and pick your associations wisely. Don’t rush into the first opportunity that presents itself. Remember that if you don’t make your own plans, others will make them for you.

If my story can inspire you to take believe in yourself and take the brave high road in your life, then professional recognitions and successes fade into insignificance. That will be my biggest reward.

Cashfree Payments launches ‘Embedded Payments

Bengaluru, March 7, 2024: Cashfree Payments, India’s leading payments and API banking company, launched ‘Embedded Payments’, India’s first platform centric payment solution for software platforms. This solution equips software platforms with the tools to facilitate seamless payment experiences for businesses, thereby fostering growth.

_Akash Sinha, CEO & Co-Founder, Cashfree Payments

Akash Sinha, CEO and Co-Founder, Cashfree Payments said, “Innovation is the driving force behind everything we do at Cashfree Payments. We are thrilled to introduce Embedded Payments, India’s first platform centric payments solutions which aligns with our objective of making payments seamless for both businesses and end consumers. We have built a cutting-edge solution for platforms to make these integrations easy, and offer a seamless solution to effortlessly onboard businesses and manage their accounts and payments.“

The innovative solution from Cashfree Payments is set to revolutionize the way software platforms like enterprise resource planning (ERPs), customer relationship management (CRMs), SaaS or billing platforms and similar solutions, provide payment experience to their end users. Currently, software platform developers struggle with integrating payments into the tools they build for online businesses due to complexities, poor user experience, operational overhead and limited knowledge of compliance. As a result, online businesses or merchants separately integrate payment systems themselves. With the integration of ‘Embedded Payments’, software platforms can enable their end users to make payments for products or services directly on the platform, eliminating the need for redirection to another page or site for the payment process. This will eliminate any disruptions and drop-offs caused due to external payment redirections.

By leveraging Embedded Payments, digital platforms can offload compliance-related responsibilities as it provides robust risk and security checks while ensuring total compliance with the latest RBI guidelines around payments. It can also provide innovative monetization options, turning payments into a sustainable source of income. Platforms can offer their clients with 120+ payment modes, without any redirects and external interfaces as provided by traditional payment gateways. Platforms can onboard their users as merchants, manage payments, refunds, settlements and other post-payment workflows with a simple integration.

Cashfree Payments today is among the leading online payment aggregators and also leads the way in bulk disbursals in India with its Payouts with over 50% market share. Cashfree Payments recently became one of the first online payment providers to receive the Payment Aggregator license by the RBI. India’s largest lender, SBI invested in Cashfree Payments underscoring the company’s role in building a robust payments ecosystem. Cashfree Payments works closely with all leading banks to build the core payments and banking infrastructure that powers the company’s products. Cashfree Payments is also integrated with major platforms such as Shopify, Wix, Paypal, Amazon Pay, Paytm, and Google Pay. Apart from India, Cashfree Payments solutions are used in eight other countries including the USA, Canada, and UAE.

At MPS-hosted TEDx Youth, students benefit from influencers’ practical experiences

Modern Public School, Shalimar Bagh, hosted the second edition of TEDx Youth on February 3, 2024, on the school campus. The event, themed “Don’t Quit, Renew The Mind and Find Your Fire,” brought together expert guests who delivered profound discourses, sparking inspiration and leaving a lasting impression on Modernities.

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The event was exciting with dynamic talks from brilliant minds, innovators, and community leaders like Ms. Rouble Nagi Social worker / activist / author, Sh. Bhupendra Chaubey Editor in chief India Ahead News/ Political Journalist, Dr.Shivani Sharma Image coach/ Motivational Speaker, Dr. Srimathy Kesan Founder and CEO space Kidz India, ⁠Ms. Sarita Jadav National Program Officer – UNESCO, Ms. Kanikka Kapur Actor, ⁠Sh. C P Gurnani Former CEO and managing director of Tech Mahindra, Sh Him Eesh Madaan Motivational Speaker, Sh. Bismil Sufi Singer. Their stories and ideas not only changed how we see things but also inspired and gave students the tools to face challenges and discover their inner strength.

Ms Alka Kapur, Principal of Modern Public School, Shalimar Bagh, expressed her gratitude for the palpable presence of the expert guests and the enlightening experience they provided to the students. She emphasized the importance of the theme, “Don’t Quit, Renew The Mind and Find Your Fire,” in instilling a spirit of perseverance and purpose among the students.

In her statement, Ms Kapur said, “The TEDx Youth has become a platform for our students to delve deeply into intellectual exploration. The discourses on not quitting and renewing the mind have rewarded them with the knowledge to comprehend the genuine significance of persistently striving to attain their life’s purpose. This event aligns with our commitment to nurturing not only academically successful individuals but also resilient and purpose-driven citizens.”

“Besides, this TEDx Youth event stands as a testament to the MPS’s commitment to shaping well-rounded individuals ready to face the challenges of the future with resilience and determination,” Ms Kapur added.

The session benefitted the students by providing them with a distinct opportunity to explore intellectual horizons and understand the importance of perseverance in the face of challenges. The stories and experiences shared by the speakers served as a source of inspiration, encouraging the students to embrace the “Don’t Quit” life spirit.

Viraj Profiles ‘Making of The Majestic’ Premiers – A Cinematic Voyage Celebrating Stainless Steel Legacy

March 7, 2024: In a landmark celebration of its manufacturing prowess and global vision, Viraj Profiles Pvt. Ltd. premiered ‘Making of The Majestic’ – a cinematic spectacle encapsulating the stainless steel titan’s incredible journey over the past three decades.

Neeraj R. Kochhar, CMD of Viraj Profile

Moving beyond showcasing the constraints of a mere corporate film, this visual marvel artfully blends Viraj’s industrial excellence with an inspirational narrative of resilience and innovation to etch legacies.

The majestic allure of premium stainless steel manufacturing began at Viraj Profiles in 1992 and now sets the world stage as a supplier of choice across 90 nations spanning six continents.

‘Making of The Majestic’ isn’t just the story of Viraj Profiles, it’s an ode to the very soul of manufacturing brilliance,” remarked Mr. Neeraj Raja Kochhar, Chairman and Managing Director. “This movie celebrates our journey fueled by client relationships, a culture of innovation, authenticity, and an indefinable passion for creating enduring value.”

The visually immersive experience transports viewers through Viraj’s state-of-the-art facilities – where molten metal undergoes spectacular transformations into a panoramic range of premium stainless steel products. From sleek bars and flanges to fortified fasteners, wire rods, and over 50,000 customized SKUs spanning applications across industries, the film underscores Viraj’s peerless expertise and product excellence.

At its core, ‘Making of The Majestic’ chronicles the larger-than-life ambition, pioneering vision and human saga driving Viraj’s journey over three decades.

With over a million impressions already on Twitter for the premiere, the cinematic marvel has struck a chord globally as a celebration of India’s manufacturing excellence and “Make in India” spirit.

“The corporate film magnificently brings alive Viraj’s zeal for crafting products that bind progress through their uncompromising strengths,” added Mr. Kochhar. “We’re honored to have earned a place among the world’s most trusted manufacturers, forging innovation and customer-centricity as anchors for sustainable growth.”

‘Making of The Majestic’ cements Viraj Profiles’ reputation as a pioneering brand brightening India’s industrial destiny through stainless steel supremacy.

Subhot Enterprises secures orders from BHEL, NMDC, NTPC, HAL, and BDL.

7th March 2024 National, Subhot Enterprise, a renowned manufacturer of electrical components has secured a substantial order worth 30 Lakhs from BHEL, NMDC, NTPC, HAL, and Bharat Dynamics Limited (BDL). The company has received this significant order from India’s largest organizations, showing its unique services and ongoing commitment to quality. The company plans to finish its order process for all heating goods by the end of February month.

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 The project’s scope includes the Bharat Dynamic limited with high quality equipment of 445 units. National thermal power corporation limited ‘Air heaters assembly as per drawing with heating element’ NMDC steel limited orders quantity of 25 units. BHEL lube oil heater with a quantity of 4 units. Hindustan aeronautics limited ‘Inconel sheathed air heater quantity 50 units. Suzuki motor T-6 heater quantity 4 units. Premium industrial heating goods that are used in significant industries and identify themselves from the minimal marketplace. This is consistent with Subhot Enterprise’s objective of providing clients with creative, dependable solutions that meet and beyond their expectations.

 Receiving orders from some of the largest traders in the country, Mr. Dhawal Gupta of Subhot Enterprises expressed his enthusiasm, stating, “We are thrilled to share that we have received big orders from well-known Indian enterprises. We are honored to have been selected by them to complete their project requirement, given our ongoing commitment to the quality of our goods and services. We truly appreciate our partners and clients for their unwavering trust and support. This success demonstrates our company’s dedication to building long-term connections and advancing the industry. Our accomplishments established a high standard for international success, demonstrating the value of collaboration, resilience, and a shared commitment to reaching the country’s potential.”

Lagu Bandhu Unveils Exquisite Collection in Celebration of International Women’s Day

Lagu Bandhu, renowned for its unparalleled craftsmanship and timeless designs, proudly announces the launch of a special collection in honor of International Women’s Day. This exclusive selection features a stunning array of gold and diamond jewelry adorned with vibrant gemstones and pearls, tailored to celebrate the elegance and strength of women worldwide.

LAGU BANDHU

LAGU BANDHU

As advocates for empowerment and self-expression, Lagu Bandhu has meticulously curated each piece to resonate with the spirit of femininity. From delicate earrings to statement necklaces, the collection showcases the brand’s commitment to quality and innovation, providing women with a symbol of sophistication and grace.

“We are excited to present this collection, honoring the remarkable women who inspire us daily,” expressed Parag Lagu, director at Lagu Bandhu. “Each piece of the collection has intricate designs, reflecting the essence of womanhood, showcasing their inner beauty and strength.”

In celebration of International Women’s Day, Lagu Bandhu invites patrons to explore this exquisite collection, available at select boutiques and online stores. Whether as a gift for a loved one or a personal indulgence, these timeless creations offer a lasting tribute to the extraordinary women who enrich our lives.

How Housing Prices Are Set (No, It’s Not Arbitrary)

akash pharande  By – Akash Pharande, Managing Director – Pharande Spaces

The Indian housing market is in continuous boom mode, with more people that ever aspiring for homeownership and developers vying for their attention. However, one thing that still tends to haunt many buyers’ minds is the lack of clarity when it comes to the prices of homes. While homes by good developers are selling at a fast clip, many buyers still feel that the prices are set arbitrarily.

Let’s explore how real estate developers arrive at the prices for their properties. For this, we first need to understand a concept and process called ‘price discovery’.

What is Price Discovery?

Price discovery is the process by which the market determines the value of a particular product. It applies to almost all products, including smart phones, costlier household items like air conditioners, refrigerators and television sets, and so on.

You have doubtlessly noticed that the prices of some of these items tends to fluctuate according to the demand for them, the state of the economy, time of year, and even the weather. Even gold items, where the price of the basic raw material is determined by its market value, also experience price hikes during the festive season.

But if the economy is in doldrums and disposable income is low, even gold items will sell at a discount because of lower demand.

In the context of real estate, price discovery determines the prices at which properties reasonably sell. In India, the process of price discovery for residential real estate is complex, as it involves several factors. One of the most important factors is the cost of land.

The Cost of Land

Land is a finite resource, and its availability is limited. The cost of land can vary widely depending on its location, the availability of basic infrastructure there, and what kinds of developments the area has already seen. For all intents and purposes, there is no such thing as basic cost of land – while there may be certain basic benchmarks, the prices of different plots even in the same area can vary widely.

Developers do influence the cost of land through development activities. Announcing new projects can increase land demand in nearby areas, especially if the development enhances the area with amenities and infrastructure. Less directly, the demand from developers for land in a certain area tends to drive up the price quoted by the landowners.

More influential developers, such as those who build massive townships and industrial projects, can also influence zoning and land use changes. This increases land value by enabling more profitable developments for other developers. Large-scale developments can bring about broader economic growth, which attracts businesses and residents, thereby increasing demand and therefore land costs.

In markets where some developers hold large land parcels, they control the supply, and this will also influence pricing. And, of course, government policies also play a key role.

But whether they are responsible for the current land prices or not, developers must factor in the cost of this finite resource when setting the price for their properties.

Construction Costs

Another important factor that influences the price of homes is construction costs. The amount of money a developer spends on construction materials, labour, and other expenses can vary widely depending on the city, location, nature of the project, and quality of the materials used.

The third factor will again vary depending on whether the project being developed falls into the luxury, mid-range, or affordable housing category. The cost of relevant labour hinges on its ready availability in the area.

If the project’s location is remote and the developer breaking completely new ground there, construction labour needs to be brought in from far off and be accommodated. In the case of high-density development areas, labour tends to be more readily available.

Demand

The third factor that affects the price of housing is the demand for it. This can vary significantly depending on the location of the project and whether the project addresses the actual requirements of the target clientele. For example, a luxury development in an area largely defined by low-cost housing is unlikely to see much organic demand.

Also, demand will depend on the developer’s brand value and the amenities offered in the project. Even with good brand backing, the right location and appropriateness of the project, a developer must set the ticket sizes of his homes reasonably so as not to be ‘priced out of the market’ – meaning that prices must be in line with similar projects by other developers in the area.

To summarize

Given the complexity of these factors, it is not surprising that the process of price discovery in the Indian housing sector can often seem arbitrary and opaque. Developers must consider multiple factors to set the price for their properties.

One common strategy used by many – but no means all – developers is to set a base price for their properties but be open to negotiate on it with individual buyers. There is usually more scope for negotiation in the case of projects which are not seeing much sales volumes.

Finally, developers often provide discounts or incentives to buyers who purchase earlier in the project’s development cycle. This encourages buyers to commit to purchasing homes before construction is complete, helping developers to improve cash flows and reduce their financial risk.

Each developer must consider the unique factors that affect the price of their properties and come up with a pricing strategy that is appropriate for that particular project. But conveying these various factors to every single customer is not feasible – finally, home buyers are interested in buying a home and not in the challenges that the developer faces.

It is also pertinent to note that the market also tends to be self-correcting. If developers set excessively high prices, the demand for their properties will be lower than they expected. On the other hand, if a developer sets the prices too low, he may miss out on a good profit margin.

But few home buyers today are willing to be patient to see if prices in a particular project will correct. In fact, most buyers are looking for ready-to-move homes precisely because they’re not willing to wait. This means that the developer must come up with the right pricing strategy right off the bat.

If you’ve found a good home option in the right location, in the right project by the right developer, and the price corresponds to your budget, it is safe to assume that the developer has done his homework and that ‘the price is right’.

Foreign Engineering students will be part of future events of eBAJA SAEINDIA: Sanjay Nibandhe, Chairman, Organising Committee, BAHA SAEINDIA 2024

Hyderabad, March 06, 2024……eBAJA is a national-level engineering student out-of-classroom education event with 70 plus electric buggies to promote Telangana state lowering Carbon Footprint said Sanjay Nibandhe, Chairman, Organising Committee, BAJA SAEINDIA 2024, while addressing a press conference at BVRIT Campus, Narsapur in the city outskirts on Wednesday.

We organise events in 4 categories which include mBAJA, which is a mechanical engineering event; hBAJA which was introduced this year aims to upgrade the level of BAJA SAEINDIA competition in line with the new advancements in the field of vehicle technologies, he added.

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Telugu states team is one of the three teams, Sri Vishnu Institute of Technology, participated in hBAJA, which is about Hydrogen Vehicles. This event held in Janbaury. A hydrogen vehicle is an alternative fuel vehicle that uses hydrogen as its onboard fuel. This category we introduced first time this year he said. It is a matter of great pride of Telugus as all girls college Sri Vishnu Institute of Technology developed all terrain buggie using Hydrogen technology, which they displayed to the whole nation in an event held in January this year.

The other two categories are eBAJA, which is about electric vehicles and aBaja is about autonomous vehicles. This category is introduced this year. This category opens avenues for students to explore the next generation of mobility by manufacturing fully autonomous vehicles. All these events are conducted at various locations to make industry-ready automobile engineers said Sanjay, who later unveiled a terrain single-seater e-buggy, designed, and developed by all women engineering students of Mechanical, Electrical, and Automobile stream of Sri Vishnu Institute of Technology, Bhimavarm.

The objective of these events is to give engineering students an out-of-classroom learning experience and produce industry-ready engineers, he said.

295 colleges are associated with SAEINDIA 2024, he said.

SAEINDIA 2024 will showcase 70 electric buggies, each one made by students spending anywhere in the range of Rs 4 lakh to 12 lakh. The winners of the final round to be held on walk away with Rs 8 lakh cash prize.

Mr Hirotake Harada, Senior Vice President of Engineering of Renault Nissan Tech said BAJA SAEINDIA 2024 across all four categories has 3528 males and just 700 women participating. The ratio of male to female participants is 5:1. This has to be changed. He suggested that changes have to be made to the BAJA SAEINDIA 2024 rule book and registration guidelines to make the competition more inclusive.

BAJA SAEINDIA and Renault Nissan Tech are jointly working to improve diversity. Deepti Singh, DGM Renault Nissan Tech, was appointed as Diversity Ambassador. We are aiming to improve the gender ratio from 17% to 50% in the coming future.

Yogesh Nagendiran said six teams from two Telugu states are participating in BAJA SAEINDIA 2024. This year additionally six more teams are participating. The event has a representation of all the states in India.

Acham Trehan, State Head of AP and Telangana of BPCL (Bharat Petroleum Corporation Ltd said they have appointed Niraj Chopra as their ambassador to promote their speed brand of high-performance fuel.

K. Aditya Vissam, Secretary of Sri Vishnu Educational Society and KV Vishnu Raju, Chairman gave a video message.

A HR Meet will be held towards the end of the event. 12 companies are expected to recruit the students. Last year 142 students were placed through such a meet and 529 were placed between the years 2018 and 2023.