Archives April 2024

Bengaluru, 17th April 2024: – In line with its ‘customer-first’ culture and responding to their requirements, Toyota Kirloskar Motor (TKM) today announced the introduction of a new grade in the Innova HyCross the GX (O) petrol variant. The latest addition to the Innova HyCross line-up boasts of over 10 advanced comfort and technology features thus raising the bar of the value proposition for customers who are seeking for more. Bookings of the Innova HyCross the GX (O) grade is already open with deliveries expected to commence from April 15, 2024.

Key highlights of Innova HyCross petrol GX (O) petrol variant are as follows:

Reenergised Exterior – Front LED Fog lamps, Front & Rear Parking sensors, Rear Defogger

• · Superior Comfort – Chestnut Themed Interiors, Soft touch materials in Dashboard & Door Panels, Mid-Grade Fabric Seats & Rear Sunshade*
• · Refined Convenience – Auto AC, 10.1″ infotainment system*, Wireless Apple Carplay, Panoramic View Monitor

Offered in 7- and 8-seater options, the GX (O) grade is available in seven dynamic colors – Blackish Ageha Glass Flake, Platinum White Pearl, Attitude Black Mica, Sparkling Black Pearl Crystal Shine, Silver Metallic, Super White and Avant-Garde Bronze Metallic.

Commenting on the new introduction,  Mr. Sabari Manohar  Vice President, Sales-Service-Used Car Business, Toyota Kirloskar Motor said, “At TKM, we are constantly listening to the market needs thus ensuring that every vehicle we offer aligns with the evolving needs of our customers. The New Innova HyCross petrol GX (O) grade is a testament to this philosophy which offers enhanced comfort and advanced technology carefully blending the spirit of luxury and efficiency. While the performance remains top-class, the 10+ features is expected to strongly resonate with customers who are looking for a fully loaded petrol version with an attractive proposition aimed at meeting their evolving lifestyle requirements.

Furthermore, we express our gratitude to our customers for their overwhelming acceptance, not only of the Innova HyCross but also of our entire product portfolio. Our commitment to a customer-first approach will continue to drive us, inspiring the creation of innovative products and services in the future.”

Robust performance:

Innova Hycross is powered by a 2L TNGA Gasoline Engine, delivering an output of 128 kW (174 PS) and 205 Nm of torque, complemented by a Direct Shift CVT with launch gear mechanism and 10-speed sequential shift for smooth and responsive acceleration along with best-in-class leading Fuel Economy of 16.13 km.

Tough Exterior:

On the exterior, the new grade impresses with a bold and muscular SUV-like stance, enhanced by 16-inch silver Alloy wheels, a Roof End Spoiler with LED Stop lamp, and ORVMs with Auto fold, Electric adjust, and Turn indicators.

Luxurious and comfortable Interiors:

The Innova HyCross GX (O) provides improved cabin aesthetics, with dark chestnut quilted leather seats along with soft-touch leather and metallic decorations lining the cabin. The cockpit is modelled in horizontal tones to give a sense of space, while vertical tones are used for the central cluster and door decor to mirror the powerful exterior.

Advanced safety offerings:

The Innova Hycross masterfully combines comprehensive safety features—including Electric Parking Brake with Auto-hold, all-wheel disc brakes, six SRS airbags, and ISOFIX anchors—with unparalleled comfort, offering captain seats for personalized luxury, fold-flat 3rd row for increased boot space, and reclining 3rd row seats to ensure every journey is enjoyable for all passengers.

Value Added Services:

The New GX (O) Grade is complemented by an array of value-added services such as five years of complimentary Road-Side Assistance, a standard warranty of three years or 1,00,000 kilometers, a personalized extended warranty program, tailored to meet individual needs and preferences along with a Certified Exchange program.

Launched in November 2022, the Innova Hycross built on Toyota’s globally recognized Quality, Durability, and Reliability philosophy has won immense love and widespread market acceptance. With sales surpassing 50,000 units, the Innova HyCross is being lauded for its versatility, attributed to its glamorous appeal, advanced technology, comfort, and comprehensive safety features.

In addition to the petrol variant, the Innova HyCross is also available in the Hybrid variant powered by 5th Generation Self-Charging Strong Hybrid Electric System. Being a Self-Charging Strong Hybrid Electric Vehicle (SHEV), the Innova HyCross is capable of running 40% of the distance and 60% of the time in electric (EV) or zero emission mode.***.

At present the Innova Hycross is available in the following other grades:

*Applicable only to 7 seater

 *** Under specific test conditions for Strong Hybrid Electric Vehicle

Overview of TKM

Overview of TKM 1st Plant:

Overview of TKM 2nd Plant:

Heritage Network is the first network between India and Europe for education and research cooperation in various disciplines, supported by more than 30 leading technical higher education institutions that are involved in collaboration through their research and academic activities that address common priorities of national interest and the well-being of society.

The Heritage Network aims to strengthen Higher Education Cooperation (research and training), and develop academic and research exchanges between partner institutions, and foster high-level educational programs in Engineering, Sciences, Design, and Technology between Europe and India. The Network also organizes workshops regularly on scientific and technical topics of mutual interest. The theme of the General Assembly for the year 2024 was “Sustainability: Teaching, Research, and Innovation”.

The members include 13 premier universities from 10 European countries and 16 Indian institutes. From the European side members of the network include Ecole Centrale de Nantes (France), TU Dresden (Germany), TU Dublin (Ireland), Warsaw University of Technology (Poland), Universidad Politécnica de Madrid, Universidad de Sevilla (Spain), Royal Institute of Technology/ KTH (Sweden), Politecnico di Milano, University of Genoa (Italy), Instituto Superior Técnico (Portugal), UPC, Université Libre de Bruxelles (Belgium), CTU (Czech Republic), TalTech (Estonia). From the Indian side members are IIT Roorkee, IIT Madras, IIT-ISM Dhanbad, IIT Indore, IIT Kanpur, IIT Bombay, IIT Bhilai, IIT Tirupati, NIT Karnataka, IISc, IIT Guwahati, IIT Ropar, IIT Hyderabad, NIT Rourkela, and NIT Warangal. All the universities were represented by senior administrators and policymakers of these universities.

The inaugural session was attended by Dr. Fabien Chareix (Science and Higher Education Attaché, French Institute in India), and Prof. K.K. Pant (Director, IIT Roorkee). Prof. Raghunath Rengaswamy (President, Heritage Network), Dr. Teresa Zielinska (Vice-President, Heritage Network) and host Prof. Vimal C Srivastava (Dean, International Relations, IIT Roorkee) along with Heritage members.

During the two-day meeting sessions, apart from discussing international cooperation and thematic topics, the General Assembly meeting witnessed the transfer of leadership roles for president & vice-president of Heritage Network, due to after-completion of terms. Prof. Teresa Zielinska, Warsaw University of Technology, Poland was elected as the President of Heritage Network, and Prof. Vimal C Srivastava, IIT Roorkee was elected as the Vice-President of the Heritage Network. The success of the Network was evident with many European institutions applying for membership.

Prof. K.K. Pant, Director, IIT Roorkee stated “In the current era of global education and research, there is a need for having increased bi- and multi-lateral academic programs and research collaborations. Thus, the Indo-Europe Heritage network can play a critical role in this endeavor.”

The newly elected President (HN), Prof. Teresa Zielinska stated that “I have witnessed, promoted & initiated multiple avenues of cooperations between European & Indian institutions since the inception of the Heritage Network and will strive to make it more successful with more tangible outcomes”.

Prof. Srivastava, Vice-President (HN) elect, after successfully hosting the GA meeting, stated that “with enthusiastic participation and support of member institutions, I am sure the Network will grow to serve the institutions concerning successful academic and research collaborations, enhance faculty and student exchange, and help in receiving a multilateral grant from various funding agencies”.

During the meeting, the European & Indian member Institutions discussed strengthening their existing collaborations and proposed enhancing network-related activities. This meeting also witnessed the significant leadership role of IIT Roorkee in the partnership between Indian & European engineering institutions.

Manipal, India – 17th April 2024 – In a momentous occasion marking a leap forward in the pursuit of sustainable solutions, Manipal Academy of Higher Education (MAHE) and Vrtta Green Solutions, a leading environmental engineering firm based in Montreal, Canada, have solidified their commitment to collaborative excellence through the signing of a comprehensive Memorandum of Understanding (MoU).

The signing ceremony, held at the esteemed MAHE campus, brought together an assembly of distinguished luminaries and thought leaders from both academia and industry, symbolizing a convergence of vision and purpose in tackling the pressing environmental challenges of our time.

Among the esteemed dignitaries present were Dr. Swaroop SV, Director, and Dr. Kishor Kumar MJ (India Incharge) from Vrtta Green Solutions, alongside key representatives from MAHE including Dr. Narayan Sabhahit, Pro Vice Chancellor – Technology & Science; Dr. Giridhar P Kini, Registrar; and administrators from the prestigious Manipal Institute of Technology (MIT) including Dr. Anil Rana, Director; Dr. Somashekara Bhat, Joint Director; and Dr. Purshotham G Sarvade, HOD of the Civil Engineering Department. Also in attendance were faculty members Dr. Kiran Kumar Shetty, Dr. Jagadeesha Pai, and Prof. Nausha Shetty, representing the Civil Engineering Department, lending their expertise and enthusiasm to this groundbreaking collaboration.

At the heart of this transformative partnership lies a shared commitment to nurturing the next generation of environmental engineers and innovators. Through the MoU, MAHE and Vrtta Green Solutions pledge to offer paid internships for Master’s students specializing in Environmental Engineering, Data Science, and other related domains providing them with unparalleled opportunities to gain hands-on experience, delve into cutting-edge research, and contribute meaningfully to real-world sustainability initiatives.

Dr. Narayan Sabhahit, Pro Vice Chancellor – Technology & Science at MAHE, expressed his enthusiasm for the collaboration, stating, “This partnership signifies a profound commitment to excellence in environmental engineering education. By offering paid internships, we aim to empower our students with the practical skills and experiences necessary to address the complex sustainability challenges of the 21st century.”

Dr. Anil Rana, Director of MIT, echoed Dr. Sabhahit’s sentiments, emphasizing the strategic significance of the partnership in advancing environmental engineering practices and fostering a culture of innovation within the academic community. “At MAHE, we believe in the power of collaboration to drive positive change. This partnership with Vrtta Green Solutions exemplifies our dedication to bridging the gap between academia and industry, equipping our students with the tools they need to become leaders in the field of environmental engineering.”

Dr. Swaroop SV Director, Vrtta Green Solutions shared his optimism about the collaboration, stating, “We are pleased to partner with MAHE in our shared mission to develop sustainable solutions for a better future. By providing students with hands-on experience and mentorship, we hope to inspire the next generation of environmental engineers to think boldly and act decisively in addressing global sustainability challenges.”

The MoU between MAHE and Vrtta Green Solutions represents a significant milestone in the journey towards a more sustainable future. Through this collaboration, both institutions are poised to drive innovation, foster creativity, and make meaningful contributions to the advancement of environmental engineering practices on a global scale.

[ 17th April 24] – Olive by Embassy announced the appointment of DhruvKalro as Co-Founder today, marking a significant milestone in the company’s journey of innovation. The hospitality management start-up has embarked on a novel hybrid strategy and pan-India expansion in the last year. Kalro will play a pivotal role in spearheading the company’s growth across the country’s underserved hotel spaces.

Before he was appointed Co-Founder, Dhruv served as the Chief Operating Officer at Olive by Embassy Group, where he played a central role in driving operational excellence and fostering the company’s development.

Additionally, Dhruv has showcased his entrepreneurial spirit as the Co-Founder of ScootApp, a global marketplace for taxis. During his tenure, he successfully secured funding from StartupBootcamp and demonstrated his adeptness in financial management and regulatory compliance.

“DhruvKalrohasembodied the organisation’s core values since its inception,” said KahramanYigit, Co-Founder & CEO, of Olive. “With his strategic leadership during his time as COO and deep understanding of our company’s culture, Dhruv has been instrumental to our success.As we embark on our next phase of growth, we are confident that his extensive knowledge of the industry landscape will help expand our footprint pan-Indiaand become its foremost hospitality operating platform.”

Dhruv holds a Bachelor’s degree in Business Management from the Centre for Management Studies at Jain University and has furthered his expertise with a course in Commercial Property Management from New York University’s School of Professional Studies.

“I am truly honoured to embark on this journey as Co-Founder of Olive and to lead an incredible team at the cutting edge of India’s hospitality industry. As we continue to grow, I look forward to raising the bar on guest experiences, delivering exceptional returns to our stakeholders, and capitalising on the opportunities that lie ahead,” said Dhruv.

Olive’s innovative hybrid hospitality model emphasises a “hospitality first” approach, meeting the rising demand for versatile spaces that facilitate connections and elevate guest experiences. Hybrid Hospitality combines hotels, co-living, coworking spaces, members’ clubs, wellness facilities, and dining options in one location. Olive offers tailored accommodation options for various market segments. Olive Life targets students and young professionals in Tier 1, 2, and 3 cities with stays of three months or more, while Olive Zip provides budget-friendly daily stays for budget-conscious travellers in similar locations. Olive Hotels cater to affluent travellers with a wide range of rooms and amenities, and Select Olive offers luxurious experiences in leisure destinations.

 India 17th April 2024 – Runaya, a leader in sustainable manufacturing and recycling, today announced the inauguration of its cutting-edge Calcium Aluminate Plant in Jharsuguda. The launch marks a pivotal moment in Runaya’s journey towards environmental leadership and technological advancement within the industry.

Keeping sustainability at its core, Runaya’s Green aluminum recovery plant is at the center of technology-enabled innovation. With a capacity of 12,000 metric tons per annum, this facility will be able to deliver green premium products to customers across the Steel Industry. Through the utilization of green raw materials, such as the depleted dross, Runaya is at the forefront of driving a circular economy, reducing its carbon footprint.

The Calcium Aluminate Plant represents a strategic expansion of Runaya’s Green Aluminium portfolio, introducing the environmentally friendly RuCal Green, Calcium Aluminate to its Steel Slag Conditioner segment. To be operated solely on 100% green and renewable energy sources by FY25, this facility sets a new benchmark for sustainability within the industry.

Key highlights of the Calcium Aluminate Plant include:

● Technological Advancements: Runaya’s electric arc furnace, the largest in India among Calcium Aluminate plants, will be fully automated, ensuring optimal efficiency and productivity.
● Production Capacity: Occupying 2.5 acres of land, the plant boasts a current production capacity of 30,000 tons per annum of slag conditioners, inclusive of briquettes and Calcium Aluminate.
● Unique Selling Points (USP): Runaya’s Calcium Aluminate products are environmentally conscious, promoting sustainability. Moreover, the use of single-source raw materials ensures product homogeneity, while solutions are tailored to meet clients’ specific needs.
● Waste to Wealth Initiative: Runaya actively participates in a Waste to Wealth initiative, converting dross into value-added products essential for steelmaking, aligning with a zero- waste and zero-discharge strategy.

Annanya Agarwal, CEO & Co-founder of Runaya, said, “At Runaya, innovation and sustainability are ingrained in our DNA. The launch of our Calcium Aluminate Plant is a testament to our commitment to pioneering environmentally friendly solutions in the metals industry. This state-of-the-art facility showcases a significant stride in our green recovery initiatives, reinforcing our vision for a greener, more sustainable future. Through cutting-edge technology and eco-conscious practices, we’re not merely building a plant; we’re cultivating a legacy of responsible manufacturing. We envision a future where sustainability is not just an aspiration but an intrinsic part of our ethos. The Calcium Aluminate Plant serves as a pivotal step towards realising that vision, ensuring a brighter tomorrow for generations to come.”

Runaya pioneers innovation, technology, and sustainability in the metals sector. With initiatives like zero waste mining and green materials, they’re leading the charge towards a brighter future. Their flagship project recovers aluminum from dross, addressing a major industry challenge. With operations based on licensed proprietary patented technology, Runaya is at the forefront of diversified end-to-end green solutions, including minor metal recovery. Through their innovation-driven efforts, they’ve amassed a portfolio of patents, showcasing their unwavering dedication to technological advancement. As a new-age resources company, Runaya fills the crucial gap in the industry by focusing on emerging mining technologies and meeting the material requirements of emerging businesses, all while protecting the planet with sustainable solutions.

Mumbai, 17th April 2024: Prescon Group, a renowned name in the real estate sector with a significant national presence, in collaboration with the esteemed House of Hiranandani, has unveiled ‘Belicia’, a new luxury residential project in Thane. This grand 48-storey tower spans 1.5 acres and is set to redefine luxury and elegant living in the region. With a RERA possession date slated for June 2028, ‘Belicia’ promises to be Thane’s new beacon of luxury.

The project is just a stone’s throw away from the Nitin Company Junction and is situated on the prestigious Nitin Company Compound; a posh residential area considered as the Malabar Hill of Thane. Nitin Company is a historical landmark and the Company, Nitin Castings Limited, has been a significant contributor to Thane’s development story. The proposed project, namely Belicia, floated by Prescon Group (The real estate arm of Nitin Castings) and House of Hiranandani, abounds with all the ease and conveniences one could ask for. With the right mix of robust local transport, prestigious schools, well-known hospitals, business centers, stores, malls, and popular restaurants within a few kilometers; it’s a neighborhood where everything you need is at your disposal.

‘Belicia’ offers a range of luxurious apartments with configurations of 2, 3 & 4 BHK homes, featuring carpet areas ranging from 779 sq ft to 1546 sq ft, starting at Rs. 1.85 crore onwards. Each apartment is designed with marble flooring in the living, dining, and bedroom areas, complemented by large decks, ample natural light, ventilation, and select residences featuring foyer areas for enhanced privacy. The project boasts of providing residents with panoramic views of the city and the serene Yeoor Hills with the first habitable floor starting from the 7th level.

Mr. Vedanshu Kedia, Director of Prescon Group, expressed his enthusiasm for the collaboration, stating, “It is a privilege to partner with House of Hiranandani on this landmark project. ’Belicia’ is not just about luxurious homes; it’s about providing a complete lifestyle. With its prime location, exceptional connectivity, and promise of appreciation, we’re excited to offer this unique living experience to our customers and the citizens of Thane at large.”

‘Belicia’ is designed to offer residents a blend of modernity, luxury, and serenity. It aims to offer an unmatched lifestyle with a plethora of amenities that cater to every resident’s needs. From a clubhouse, swimming pools, jogging tracks, and sports courts to children’s play areas and a gymnasium; the project ensures a balanced and joyful living environment. Positioned in Thane West’s PanchPakhadi, the project benefits from its proximity to essential services, including healthcare, education, shopping, and leisure, as well as major transport hubs, ensuring both convenience and a tranquil lifestyle. The ‘Walk to Work’ concept is a reality here, with major corporate parks within a 1.5 km radius.

Belicia in Panch Pakhadi, Thane is a prestigious address due to its strategic location near the Eastern Express Highway, Thane Railway Station, and upcoming Metro Line 4. Its rapid infrastructure development and connectivity make it highly desirable for both residential and commercial real estate, positioning it as one of the region’s top addresses

Panch Pakhadi in Thane (W) due to limited housing supply and availability of enhanced physical and social infrastructure has witnessed better price appreciation of 11% and rental yields of 3.02% in 2022, as compared to other micro markets of Thane. The area’s growth is bolstered by proposed infrastructure projects that promise enhanced connectivity, capital appreciation, and rental yields. The vibrant commercial hub around Nitin Company attracts businesses and drives demand for real estate, fueled by the preference for proximity to workplaces and leisure spots. With ongoing urban development initiatives, the region offers attractive investment opportunities, with the real estate market expected to appreciate and provide lucrative returns over time.

Thane, part of the National Smart Cities Mission, and its proximity to Mumbai and surrounding areas like Navi Mumbai, Mira-Bhayandar, Vasai-Virar, and Kalyan-Dombivali, makes it an appealing residential and investment destination. ‘Belicia’ is poised to be a symbol of luxury and a smart investment in the Mumbai Metropolitan Region (MMR), offering residents a vibrant upscale lifestyle.

Rajkot, 17th April 2024: Essen Speciality Films Limited proudly announces its remarkable achievements at the Nayi Peedhi Entrepreneurs Award 2024, held in association with PLASTICS TODAY Sanyukt Vyapar. Mr. Pallav Doshi, representing Essen Speciality Films Limited, has been honored with the prestigious “Nayi Peedhi Entrepreneurs Award” as the icon of New Generation Entrepreneurs for their outstanding contributions to the industry.

Essen Speciality Films Ltd stands out as one of the few manufacturing companies in India championing gender equality and women empowerment. The company’s commitment to inclusivity is evidenced by its implementation of night shifts for women in production, ensuring equal participation at all levels around the clock.

Moreover, the company reaffirms its dedication to business sustainability through the horizontal expansion of its product range and the acquisition of new customers globally. The company has recently added new customers in the USA, India, and Sweden, introducing innovative products such as desk mats, artificial plants, and shower curtains with hooks to diverse markets.

Mr. Pallav Doshi, Managing Director of Essen Speciality Films Limited, expressed his gratitude for the recognition, stating, “Receiving the Nayi Peedhi Entrepreneurs Award as the icon of New Generation Entrepreneurs is truly an honor for us. These accolades not only recognize our individual efforts but also acknowledge the collective dedication of our team toward driving innovation and sustainability in the industry. At Essen, we believe in pushing the boundaries of what’s possible, and these awards serve as a testament to our commitment to excellence and positive change.”

In line with its commitment to operational and manufacturing sustainability, Essen has made significant strides. The complete phasing out of diesel forklifts in favor of electric forklifts demonstrates the company’s eco-conscious operational practices. Furthermore, the implementation of a solvent recovery system underscores Essen’s proactive approach to drastically reduce environmental impact by recovering and reusing solvents.

Investments in cutting-edge technology further solidify the company’s position as a leader in innovation. The acquisition of a state-of-the-art X-Rite’s (parent organization of PANTONE) color booth, Photospectrometer Ci62 UV equipped with advanced software and analytics, exemplifies the company’s commitment to precision, quality, and efficiency in production.

As ESFL continues to innovate and expand its global footprint, the company remains committed to driving positive change within the industry while delivering exceptional products and services to its customers.

By Neeraj Kansal, Founder and CEO of Crack Academy

In today’s fast-paced world, traditional education paths are not the only avenues to success. The landscape of career opportunities is evolving, and vocational courses are emerging as the engines of empowerment, driving both entrepreneurial endeavors and promising job prospects.

Empowering Entrepreneurial Ventures

Entrepreneurship is not just a buzzword; it’s a mindset, a way of life that demands a unique blend of skills, knowledge, and courage. Vocational courses are pivotal in nurturing this entrepreneurial spirit by providing practical, hands-on training directly applicable to real-world ventures.

To understand that entrepreneurship is not confined to business schools or boardrooms—it thrives in garages, workshops, and digital spaces. Various vocational courses are designed to equip aspiring learners with the tools they need to turn their ideas into successful enterprises.

From Tally to graphic design, web development to cyber security, our curriculum offers diverse pathways available for those with an entrepreneurial itch. We empower individuals to take the leap and create their own success stories through specialized training, mentorship programs, and industry insights.

Paving the Way to a Promising Career

While entrepreneurship is alluring, vocational courses also open doors to promising career opportunities in established industries. Today’s job market is highly competitive; employers seek candidates with practical skills and specialized knowledge.

Imagine a world where a passion for baking can lead to a fulfilling career as a pastry chef or proficiency in coding can secure a coveted position in a tech startup.

Though a lot of students join our preparatory classes for IAS and other competitive exams training, we are now also seeing a surge in students wanting to pursue vocational courses.Vocational courses bridge the gap between academic learning and professional readiness, providing students with the expertise and certifications that employers value.

A Call to Embrace Opportunity

The education paradigm is shifting towards inclusivity, accessibility, and relevance. Vocational courses epitomize this evolution, offering a dynamic alternative to traditional academic pursuits. As the Founder and CEO of Crack Academy, I firmly believe that education is not just about acquiring knowledge—it’s about empowering individuals to shape their destinies.

This article was a personal reflection on the impact of vocational courses in fueling entrepreneurial spirit and job opportunities, written by Mr. Neeraj Kansal, Founder and CEO of Crack Academy.

Mumbai; 17th April 2024: IIHMR University, a leading health management research university in India, recorded phenomenal placements so far this season with the highest package of 35.62 LPA. This is the highest package beating IIHMR’s previous high of 17.22 LPA in 2022. The ongoing placements at the institute have already witnessed 75% of the students being placed till now in multiple roles across diverse organizations both nationally and internationally at noteworthy packages.

Speaking about placements, Dr. PR Sodani, President, IIHMR University shared, “We are delighted to receive excellent placement response from the recruiters on campus this year. Packages in the healthcare industry are witnessing a spike secondary to the global growing emphasis on bolstering healthcare infrastructure. I want to congratulate the students on getting placed and wish them well for their future as they continue to build their success stories.”

Remarkable to note is that according to a collaborative study by Pristyn Care and Indeed, job postings for healthcare professionals increased by 22.4% between January 2021 and January 2023, indicating a growing demand for these professionals in India.

According to the placement officials at IIHMR University, the total number of recruiters has gone up to 60+, with HJ Hospital, IPE Global, Nuva Bupa Health Insurance Ltd., Tata AIG, Lupin, Deloitte, PWC, E&Y, Infosys, and Fortis Hospital to name a few from a long list. The sector-wise placement data revealed Hospitals to be the highest recruiters at 30% followed by Consultancy, Pharmaceutical, and Health IT at 15%, 12%, 11%, and 11% respectively.

The current year registered a massive rise of 220% in the number of students securing a package of 13 lakh and above. The 10 lakhs plus CTC range registered an increase of 82% in students in 2024. The 8 LPA plus packages witnessed a commendable rise of 115% as compared to 2021-23.

Mumbai, 17th April 2024: India’s prestigious men’s brand Denver, has launched an inspiring extension of their ‘success’ campaign featuring megastar and brand ambassador Shah Rukh Khan. In an era where achievements often overshadow virtues, this campaign inspires a paradigm shift, redefining success beyond mere accomplishments. The brand film delivers a poignant message through a simple yet powerful narrative.

Bollywood Badshah, Shahrukh Khan is prominently known as G O A T (Greatest of all times) and a true icon of success. As a self-made man, who had come from a humble background has redefined all measures of success. Centering around him, as a symbol of humility and empathy, the film emphasizes the importance of treating everyone with respect regardless of their societal status. Through his dialogue, “Insaan chota ya bada apni soch se hota hai (a person’s thinking decides their place in society), success should not go to your head,” Shah Rukh encourages viewers to reflect on their own attitudes towards others and to embrace a mindset of equality and compassion. Overall, the brand film effectively redefines how successful people let their aura (scent) speak of their achievements while staying humble.

Saurabh Gupta, MD & CEO, Hamilton Sciences Private Limited said, “As a brand committed to enhancing lives through fragrance, we believe in the power of success intertwined with humility. With this campaign, we aim to spark conversations that remind individuals that true success is marked by kindness, and empathy. Shah Rukh Khan, who is the epitome of success and modesty, is the right fit to deliver our brand message. Like our fragrances, success is not about showing off but about embracing everyone with grace.”

Shah Rukh Khan has been associated with deodorant brand Denver as its brand ambassador for seven years. Over the years, the brand has emerged as the most preferred fragrance in the country. It further envisions evolving into an all-encompassing grooming brand for men over the next few years.

Denver, as a brand, embodies the essence of a real man. Rooted in the virtues of gentleness and humility, Denver stands as a testament to hard work and authenticity. A true Denver man is not defined merely by his strength or achievements but by his character and values. Just as Denver has consistently supported and reflected the personality of its wearer, the brand itself upholds the qualities of a genuine gentleman: kind-hearted yet determined, modest yet ambitious. In a world that often celebrates superficiality, Denver remains committed to celebrating the depth and integrity of the modern man.