Archives May 2024

By Anubhav Pandey, Chief Strategy Officer, Consortium Gifts

Ever notice how during the IPL season, your social media blows up with deals? Cricket bat discounts, free team jerseys, food deliveries promising the perfect “match-day feast” – it’s marketing madness!

A recent study by a big business group in India (CII) found that over 70% of businesses here use exciting events like the IPL to sell more. So, whether you’re a marketing pro or a student with a great idea, this can be a goldmine! But with so much competition, how do you make your business stand out? Don’t worry, this article is your ultimate guide to creating marketing campaigns that shine as bright as those big events themselves!

• Harness the Power of Festivals: Big Indian holidays like Diwali and Holi are a goldmine for marketers. Tap into the excitement and traditions of these celebrations with your marketing campaigns. This creates a real connection with your audience and shows you’re part of the lively Indian cultural scene.

• The Cricket Craze: Indians love cricket! Jump on this bandwagon by tailoring your marketing to match the excitement. Run special offers, create fun social media contests, and generally show you’re part of the cricket craze. Fans will love that you’re in the game, and it’ll boost engagement and loyalty.

• Digital Domination: When promoting your event online, make sure your information is easy to find in Hindi, Tamil, and other regional languages. This way, when people search for events online, they’ll discover yours! It helps your event reach the right people in India and boosts its online presence.

• Mobile-First Marketing: Create short, eye-catching content like event teasers or quick peeks behind the scenes specifically made for sharing on WhatsApp. This mobile-focused strategy is a powerful way to spread the word about your event using India’s strong social connections.
• Budget-Conscious Creativity: Team up with local artisans to create beautiful center-pieces for your event, or use recycled materials for one-of-a-kind backdrops and decorations. This adds a touch of Indian culture, saves you money, and creates a truly unique and memorable event experience for everyone!
• Data is King: Combine information from your event (like registrations and attendance) with what people do online (website visits and social media activity). This “phygital” data helps you understand how people experience your event.

• Collaboration is Key: Partner with local event planners, cultural centers, or even NGOs in India. This win-win lets you tap into their existing connections, makes your event feel more authentic, and builds stronger bonds with the local audience who you want to reach.• Building Brand Loyalty: Partner with social media influencers based in key Indian cities to spread the word about your event. These local “stars” have strong connections with their communities, which can build trust and encourage people to attend your event.

• Measuring Success Beyond Sales: After your event, see what people are saying about it online, especially in Hindi, Tamil, and other regional languages. This tells you how well your marketing connected with the different audiences in India!

Conclusion:
As marketers and professionals, we know our industries are always changing. When we bring marketing and major events together, it takes planning, creativity, and being able to adapt. By knowing our audience, using technology, and making real connections, we can do well in this fast-moving world. We can have important conversations and make a lasting impact. So try to be brave, try new things, and go beyond what’s expected. The next big event is just around the corner, ready for us to shine.

Kolkata, 15th May 2024: Kolkata Centre for Creativity hosted “Relatively Speaking,” a delightful comedy by renowned playwright Alan Ayckbourn, in collaboration with The Madras Players and Chennai Art Theatre. The event took place at the magnificent KCC Amphitheatre.

Directed by Tehzeeb Katari, the play exemplifies Ayckbourn’s genius for crafting sparkling dialogue and intricate plots. “Relatively Speaking” revolves around two couples entangled in a web of misunderstandings, leading to hilarious situations and moments of dramatic irony. The audience was kept guessing until the very end, with unexpected twists and turns keeping everyone on their toes.

“I am elated to know that KCC is collaborating with The Madras Players and Chennai Art Theatre to present Alan Ayckbourn’s delightful comedy ‘Relatively Speaking’ at the magnificent KCC Amphitheatre. Relatively Speaking is a must-see theatre event of the year, and I hope that it will leave audiences enthralled with its talented cast of passionate performers, sparkling dialogues, ready wit, and humour. I believe that this play will be a special experience for audiences in Kolkata.” Said Ms. Richa Agarwal, Chairperson of Kolkata Centre for Creativity (KCC)

Featuring a talented cast including Yohan Chacko, Shaan Katari Libby, Sarvesh Sridhar, and Ameera D’costa, the production promised an evening of entertainment and laughter. Ayckbourn’s wit and humour were brought to life on stage by a passionate team of actors and directors.

Gurugram, 15th May 2024 : PVR INOX Limited today announced its audited consolidated financial results for the quarter and the 12 months ended March 31, 2024.

As the PVR INOX merger became effective from 6th February 2023; Full year FY’24 reported results for the company are not comparable with earlier periods.

During the quarter, the company recorded 32.6 mn admissions (YoY growth of 7%) with an ATP of INR 233 (YoY de-growth of -2%) and SPH of INR 129 (YoY growth of 8%). This led to a 6% increase in ticket sales, a 17% rise in Food & Beverage sales, and a 15% boost in Ad sales when compared to the same period last year.

During the year, the company recorded 151.4 mn admissions (YoY growth of 59%) with an ATP of INR 259 (YoY growth of 8%) and SPH of INR 132 (YoY growth of 3%). This led to a 73% increase in ticket sales, a 64% rise in Food & Beverage sales, and a 56% boost in Ad sales when compared to proforma figures from FY’23.

Significant volatility was observed in box office collections during the year. The quarter ended March 2024 was the weakest quarter of the year. While the India box office in January started off on a decent note with ‘Fighter’ (Hindi) grossing INR 2,550 mn, ‘Hanuman’ (Telugu) grossing INR 2,380 mn, and month of March saw releases like ‘Shaitaan’ (Hindi) grossing INR 1,760 mn which performed well at the box office, the overall quarter was muted with admissions of 32.6 mn. The ongoing general election has also impacted the flow of new releases in the current quarter which is expected to stabilize by mid-June. During the year, there are several exciting releases to look forward to including ‘Chandu Champion’ & ‘Bhool Bhulaiya 3’ starring Kartik Aryan, ‘Kalki 2898 AD’ starring Prabhas, Deepika Padukone and Amitabh Bachchan; ‘Sitare Zameen par’ starring Aamir Khan, ‘Singham Again’ starring Ajay Devgn, ’Welcome 2 the Jungle’ & ‘Sarfira’ starring Akshay Kumar, ‘Stree 2’ starring Shraddha Kapoor and Rajkumar Rao, ‘Pushpa 2’ starring Allu Arjun, ‘Indian 2’ starring Kamal Hassan, ‘A Quiet Place: Day One’, ‘Despicable me 4’, ‘Deadpool & Wolverine’, ‘Joker Folie a Deux’, ‘Mufasa: The Lion King’ among others.

The company has been working hard to achieve the full potential of our merger. Right after the merger was consummated, we had guided for annual EBITDA level synergies of INR 2,250 mn which will be achieved over 12-24 months. We are happy to update you that the integration process has been moving along well and has produced significant operational savings. During the year, we achieved a total EBITDA level synergy of INR 1,850 – 2,080 mn. Of this Box office contributes ~INR 890 – 970 mn, Food & Beverage contributes ~INR 340 – 400 mn, savings on Manpower & other overheads contribute ~INR 620 – 710 mn. While a large part of the merger synergies we had guided for has been achieved in FY’24, we expect to realize further synergies in FY’25 as well. The full impact of these synergies would be visible as occupancies improve.

During the year, the company opened 130 new screens and closed 85 underperforming screenings, resulting in net addition of 45 screens during the year. Currently, our screen portfolio includes 1,748 screens in 360 cinemas across 112 cities in India and Sri Lanka.

The company generated free cash flow of INR 1,158 mn during the year and used it to reduce its net debt from INR 14,304 mn on March 31, 2023, to INR 12,940 mn on March 31, 2024.

The company has identified 4 key strategic priorities for our business which will act as guiding posts for our growth strategy from a medium to long-term perspective. First, improve the profitability of the existing circuit through revenue enhancement by driving box office initiatives like Movie Passport, Cinema Lovers Day, screening of alternate content like film festivals, live concerts, key sporting and other events. Secondly, focus on reducing costs by re-negotiating rentals for operational cinemas, shutting down underperforming cinemas, reducing overhead costs, and having a leaner organizational structure. Thirdly, adopting a ‘Capital Light’ model wherein we endeavor to reduce our annual capital expenditure by exploring alternate models like FOCO (Franchisee, Company operated), partnering with developers for jointly investing in new screen capex. Fourth priority is to become net debt-free over the next few years. In this context, we are also evaluating the monetization of real estate assets owned by the company and using the proceeds to reduce leverage.

Commenting on the results and performance, Mr. Ajay Bijli, Managing Director, PVR INOX Ltd., said, “The key strategic priorities as envisaged above, should help the company in charting a new, less capital intensive and incrementally profitable growth path. Our endeavour is to redefine our growth strategy, focus on fixed cost reduction thus improving profitability resulting in enhanced return on capital and free cash flow generation.”

Hyderabad, May 14, 2024….… The 10th National Facilities Managers (MF) Summit 2024 will be held in the city on May 17 at the Address Convention Center at Narsingi in Hyderabad. IT Minister of Telangana, Sridhar Babu will be the chief guest. Mr. Jayesh Ranjan, the principal secretary will be the guest of honour. It will be a Green Summit encouraging green and sustainable initiatives.

The National FMs Summit-2024 is an annual conference of Facilities Management professionals. Well over 400 facilities management professionals will participate in the summit

It will be a day-long annual conference of Facilities Management professionals, disclosed Mr, Satyanarayana Mathala, President of Telangana Facilities Management Council (TFMC) in a press note issued in the city,

The summit will be inaugurated in the morning. Followed by inauguration a panel discussion will be held. The panel discussion will highlight employee safety, workplace requirements, and strategies for workplace trends for the next 3 years.

CEO, CXO, and CFO conferences will also be held along with the summit.

Green Awards will be presented during the summit. Be a sustainable leader. Awards will be given to the best sustainable practices followed in major IT Parks, and communities. TFMC Social Excellence Awards will also be presented to the inspiring government teams.

One representative from 20 IT companies will walk on the ramp sporting handloom clothes to promote Handlooms Monday, which TFMC has been promoting Handloom Monday for a very long time.

Facility management (FM) is a profession that improves business and lives by ensuring functionality, comfort, safety, and efficiency of the built environment and is practiced by 25 million people around the world, says Telangana Facilities Management Council (TFMC)’s President, Satyanarayana Mathala

The summit will focus on future technology and AI Practices that every Facility Manager will use in the next 10 years.

By  – Akash Pharande, Managing Director – Pharande Spaces

One important feature changing how people live and work in India’s fast-urbanizing terrain is the incorporation of commercial areas into residential townships. While this concept – which combines residential areas with workplaces, shops, and recreational areas – is not new, its uptake has sped up recently, particularly in the wake of COVID-19.

Evolution and Origins

Mixed-use projects are nothing new to India; even in pre-independence India, residential areas and bazaars coexisted together. But in the early 2000s, integrated townships, as they are now known, started to take off. Encouraged by India’s economic expansion and rapid urbanization, developers realized the benefits of creating an all-encompassing residential experience for the growing middle class.

This trend became even more evident after the 2008 financial crisis. This is when forward-thinking builders began to seek out ways to make projects more profitable and desirable. Including residential and commercial areas into one complex promised to boost footfall in retail malls by providing a captive market for retailers. Office buildings within the same precincts gave homeowners the possibility of walking, bicycling to work, or taking a short drive there with no traffic woes to contend with.

The COVID-19 epidemic kicked off a major move towards remote work, less crowded residential areas with sufficient greenery, the convenience and safety of having necessary retail outlets within easy reach, and small commutes to work. In short, the pandemic solidified the already strong attraction for integrated townships.

The Coworking Revolutions

Residential-commercial complexes like integrated townships are becoming all the more relevant because of the increasing popularity of coworking. If we take Pune as an example, the relevance and impact of coworking is hard to miss.

This city has evolved massively from its previous tags of ‘Oxford of the East‘ and ‘Pensioner’s Paradise’. Pune’s vibrant educational institutions and IT/ITeS sector generate and attract more and more young professionals and millennial entrepreneurs. Simultaneously, even some of the biggest MNCs in Pune have been looking at cutting costs after COVID-19.

Coworking spaces are the logical solution to bring down corporate costs and provide a fertile environment for collaboration, networking, and creative engagement. The most successful ones are located in and around residential catchments, so their availability in integrated townships is a win-win proposition.

Pune has been seeing steady growth in the coworking segment, with more operators of varying sizes constantly entering the fray. Especially after COVID-19, the coworking solution has found favour with many companies as well as the city’s growing young population. Pune’s thriving startup culture has contributed hugely to its growing popularity, as have the gig economy and service-based companies such as digital marketing, automobiles, and blockchain.

Not surprisingly, leading property consultants reported that 2021 saw a no less than 30% increase in demand for integrated townships over the same period the year before. Where work-from-home (WFH) has become ingrained, especially in metros and tier-1 cities, this rise is significant. Compared to exclusively residential projects, mixed-use townships have seen higher residential sales following the epidemic.

Integrated commercial-residential townships are growing in popularity in India because of:

– Work-Life Balance: Integrated townships encourage a healthy it by merging living and recreational areas, and minimizing travel time to and from work. This is something that the modern workforce appreciates more and more.

– A Sustainable Lifestyle: Sustainable living is becoming more and more important to urban Indians. Mixed-use townships lessen the need for driving and therefore have a lower carbon footprint overall. The more modern integrated townships also offer advanced green features such as wastewater recycling, use of solar lighting and heating, green areas to act as lung space, and proper cross-ventilation in flats to reduce cooling costs in summer.

– Profitability for Developers: Integrated townships with commercial components baked in are a lucrative proposition for developers. The added appeal and convenience factor of these projects usually makes them more expensive than ordinary residential projects; however, Indians today are willing to spend more on a sustainable, convenient, and hassle-free lifestyle. Also, there is considerable brand value involved in creating and sustaining modern integrated townships, since such projects require specialized knowledge and considerable capital to build and maintain.

– Policy Support: Integrated townships are encouraged and promoted by Indian government programs like the Smart Cities Mission, and sustainability factors are also incentivized for both homebuyers and developers. Mixed-use integrated projects in suburban areas are also actively encouraged by the government because they help decongest urban areas.

– Buyer Preferences: The pandemic changed consumer preferences considerably. More and more Indians are choosing to live in spacious, uncluttered, and health-promoting projects that provide quick access to workplaces and the requirements of daily living. Mixed-use integrated townships negate most of the stresses and health hazards of inner-city life. They are also ideal for remote working scenarios.

The Future of Mixed-use Townships

The trend of developing residential- and commercial projects is not only a durable one but the very call of the future in India. Companies’ growing acceptance of remote working arrangements will increase demand for residential developments that meet professional requirements even more. Moreover, the continuous urbanization and increasing disposable incomes in India point to a long-term interest in these kinds of living arrangements.

The boundaries dividing residential and commercial areas are blurring as urban India develops. More than just a real estate fad, integrated townships are the logical answer to the evolving demands and lifestyles of contemporary Indian society. Their increasing popularity is bringing about a profound change in urban planning and development—a move toward a more comfortable, sustainable, convenient, and all-encompassing residential experience.

About the Author: Akash Pharande is Managing Director – Pharande Spaces, a leading real estate construction and development firm famous for its township projects in West Pune and beyond. Pharande Promoters & Builders, the flagship company of Pharande Spaces and an ISO 9001-2000 certified company, is a pioneer of townships in West Pune. With the recent integration of Puneville Commercial into one of its most iconic townships, Pharande Spaces taken a major step towards addressing Pune’s current and future requirements for fully integrated residential-commercial convenience.

In today’s digital age, establishing a robust online presence is crucial for businesses aiming to thrive in the competitive market landscape. As consumers increasingly rely on the internet for information and entertainment, companies need to adapt their marketing strategies to effectively reach their target audience. Recognizing this need, Shreyas Webmedia Solutions emerges as a pioneering force, offering comprehensive online media coverage services tailored to meet the diverse needs of modern businesses.

Founded on the principles of innovation and excellence, Shreyas Webmedia Solutions has swiftly risen to prominence as a trusted provider of digital marketing solutions. With a team of seasoned professionals possessing a wealth of expertise in the realm of online media, the company is dedicated to helping clients amplify their brand visibility and engagement across various digital platforms.

At the core of Shreyas Webmedia Solutions’ offerings lies its cutting-edge online media coverage services. Leveraging a potent combination of creativity, strategic planning, and technological prowess, the company crafts bespoke media campaigns designed to resonate with target audiences and drive tangible results. Whether it’s generating buzz around a product launch, managing online reputation, or fostering meaningful interactions with customers, Shreyas Webmedia Solutions employs a multifaceted approach to deliver impactful outcomes for its clients.

One of the key strengths of Shreyas Webmedia Solutions is its versatility in catering to businesses of all sizes and across diverse industries. Whether you’re a burgeoning startup looking to carve out your niche or an established enterprise seeking to maintain relevance in the digital sphere, the company offers tailored solutions to suit your specific objectives and budgetary constraints. From social media management and content creation to search engine optimization and influencer marketing, Shreyas Webmedia Solutions provides a comprehensive suite of services aimed at elevating your brand’s online presence and driving sustained growth.

Furthermore, Shreyas Webmedia Solutions distinguishes itself through its unwavering commitment to client satisfaction and measurable results. By employing a data-driven approach and utilizing advanced analytics tools, the company ensures that every campaign is meticulously tracked, analyzed, and optimized for maximum efficacy. This emphasis on transparency and accountability not only fosters trust and confidence among clients but also enables Shreyas Webmedia Solutions to continuously refine its strategies and stay ahead of evolving market trends.

In addition to its dedication to delivering exceptional results, Shreyas Webmedia Solutions places a strong emphasis on fostering long-term partnerships with its clients. By providing ongoing support, strategic guidance, and personalized attention, the company seeks to empower businesses to navigate the complex digital landscape with confidence and achieve sustained success in their online endeavors.

In conclusion, Shreyas Webmedia Solutions stands at the forefront of the digital marketing industry, offering innovative online media coverage services that empower businesses to thrive in the digital age. With its unwavering commitment to excellence, versatility, and client-centric approach, the company is poised to redefine the way brands connect with their audience and drive meaningful engagement in an increasingly interconnected world. Whether you’re embarking on a new venture or seeking to elevate your existing digital presence, Shreyas Webmedia Solutions is your trusted partner for all your online media needs.

Gurugram – 14 May 2024: India’s leading consumer-oriented company specializing in door hardware and digital locking solutions, Dorset has unveiled its first campaign after over two and a half decades of successful operations in India. A beautifully crafted emotionally packed film that is scheduled to take the ATL route later this week reflects the deep-rooted ethos of brand Dorset of being insightful and caring, the hallmarks that it stands for.

Designed on the theme ‘every door deserves a Dorset’, Campaign Link: https://youtu.be/CMqjXEcOuRo?feature=shared showcases cherished memories and feelings for the family members and evokes emotions for its TG including homeowners/ home buyers, architects, and developers. The brand team had a series of engagements with the homeowners and insights derived from those translated into the campaign.

Speaking on the launch of Dorset’s new campaign, Saurabh Bansal, Joint Managing Director, Dorset Group said, “I am thrilled to unveil a vision that transcends mere construction. Each home that gets constructed harbours a story rich with memories, dreams, and aspirations. At Dorset, we believe, that every door is not just an entrance but a threshold to boundless possibilities, epitomizing the character and allure of your abode. Our campaign resonates with the belief that ‘every door deserves a Dorset,’ encapsulating our dedication to enhancing your home’s safety, security, and soul.”

The campaign has been aligned to take a 360-degree route with TV commercials, digital outreach, cinemas, and retail. Its amplification on digital has already been initiated.

Sharing his feelings on the launch of Dorset’s new campaign, Takshay Bansal, Joint Managing Director, Dorset Group said, “At Dorset, we continually strive to push the boundaries of what’s possible, leveraging the latest technology and constant innovation to deliver technologically superior products. In this journey, we continue to engage with our customers and besides the functionality aspects, there is a vibe of feelings and emotions. Precisely, that becomes our fuel for innovations and that’s why our campaign resonates with the belief that ‘every door deserves a Dorset.’ It’s not just about providing doors; it’s about delivering unparalleled quality, reliability, and innovation that exceed our customers’ expectations.”

The campaign has been conceptualized by dynamic and versatile advertising industry veterans, Ashish Khazanchi, Managing Director, Enormous, and directed by renowned director Prakash Varma and his team at Nirvana Films. The campaign emotes a deeper sense of emotion.

Sharing his views, Ashish Khazanchi, Managing Director, Enormous, said, “The idea of security has gone beyond the idea of mere protection. The customer seeks beyond the rational from who they trust with their security. An idea of preservation of a way of life and of preservation of things that are important beyond just the prices tags that exist on them. What people value is not mere things but parts of their lives and memories, invested in those things. We wanted to bring it alive through a campaign built around this idea. Every home deserves a Dorset.”

Dorset is one of the leading global manufacturers of door hardware, locking mechanism, and kitchen and furniture fittings. It is the 1st Indian Door Hardware Company with an Eco-Friendly Trichloroethylene Free Cleaning Process. The organization has 52 designs and 11 patents registered till date making it one of the most dynamic and fastest mark to market company in India.

Bengaluru, 14 May 2024: Thunderstorm Titans won the first edition of the Cue Sports Premier League 2024 organized by Bowring Institute, Bengaluru. Thunderstorm Titans led by R Santosh won 4-1 out of 7 games against Summer Tuskers led by Sourav Kothari. Rajesh Bajaj, Director of Embassy Group, and Raghavendra Y R, Chairman of Billiards – Bowring Institute handed over the trophy to the winners in the presence of Top Actress Ragini Dwivedi, and Mr. H S Srikanth, Secretary of Bowring amongst other dignitaries.

In the first match of the final, Snooker Singles, Manan Chandra of Thunderstorm Titans defeated Sourav Kothari from Summer Tuskers to take an early lead in the final. The second, third, and fourth matches of the finals were snooker doubles that saw Titans Beating Tuskers in the first and second doubles, while Tuskers won the third doubles.

In the 5th Frame R Santosh, the Captain of the Titans defeated D Rajkumar on the black ball to take the championship, 13-time national champion, Manan Chandra grabbed all the attention in the finals as he showed tremendous concentration and perseverance to grind out a closely contested long-drawn match that ultimately sealed the win for the Titans. Manan Chandra was chosen as the best player of the tournament. The emerging Player of the league was Daivik Bansi, the Highest break of the league was by Brijesh Damani, The Best pair of the league was Sri Hari and Kushal.

Mumbai, India, 14th May 2024: Jockey, the brand known for innerwear, sleepwear, and athleisure, today announced the winners of the Jockey Juniors Times NIE Colour Splash campaign, marking the final phase of the culmination conducted in six cities. The Colour Splash campaign was a nationwide talent hunt among children aged 6 to 12 years. It aimed to provide a platform for young artists to unleash their creativity along the theme of “Draw Your Superhero”. In this final phase, winners of the contest were honored at the Jockey Juniors Store across cities. Each winner received special limited-edition customized Jockey T-shirts featuring their unique Superhero drawing.

The campaign was held over four months from November ’23 to February ‘24. The competition saw the participation of over 7000 children from six metro cities namely Delhi, Mumbai, Kolkata, Bangalore, Chennai, and Hyderabad. 54 winners were announced from each of the 6 cities and 6 of them won limited-edition T-shirts featuring their designs. The winners were Onesimus Ozias Mondal from Bangalore, Atharv Gupta from Delhi, Adrian De Sa from Mumbai, Shayne Bhandari Remedios from Hyderabad, Sayonika Sengupta from Kolkata, and R. Prithika from Chennai.

The designs showcased a diverse range of themes and ideas, reflecting the children’s imaginative interpretations of superheroes. It was indeed a proud moment for the parents to witness the joy of seeing their kid’s superhero come to life on a Jockey Juniors Tee, and they enthusiastically flaunted the T-shirts to be part of the Jockey Juniors Superhero Brigade.

Commenting on the competition, Nihal Rajan, Chief Marketing Officer, Page Industries said, “We are delighted to witness the incredible creations showcased by young artists by partnering through the Colour Splash Contest. Jockey Juniors stands for empowering kids to express themselves freely, which is reflected in our vibrant range of innerwear and leisurewear. By providing children with the opportunity to unleash their creativity and portray themselves as superheroes in action, we aim to foster a culture of boundless imagination and creative expression.”

The campaign was conducted in collaboration with Times NIE, to recognize and nurture young talent.

Jockey’s core philosophy revolves around providing superior quality, comfort, and style. This commitment extends to its youngest consumers through Jockey Juniors, a fun and lively collection tailored for kids aged 3-12 years. Offering a vibrant range of innerwear, outerwear, thermals, and socks for boys and girls, the collection is conveniently accessible in retail stores and online through its website and other e-commerce platforms. With Jockey Juniors, kids can enjoy a blend of comfort and style in every moment while also unleashing their mischievous side.

Bengaluru, 14th May 2024: Tata Power, one of India’s largest integrated power companies and a leading player in the electric vehicle (EV) charging domain, continues to spearhead the growth of sustainable mobility in Karnataka. With over 220 charging points across the state, the company is actively expanding its EV charging network, also known as EZ Charge, contributing to Karnataka’s vision of embracing clean and efficient transportation. All charging points also have RFID card-enabled transactions which have further made the charging experience seamless ensuring that consumers can tap.charge.go without any hassle.

These chargers are conveniently located across major highways between Bengaluru, Mangaluru, Davangere, and Mysuru, and are offering sustainable solutions at popular tourist destinations like Chikmagalur and Coorg as well. Other important cities with a notable EZ Charge presence include Mangaluru, Mysuru, Hubli, Belgaum, Gulbarga, and Davangere. Chargers have also been deployed at prominent public locations like Taj, Park, Oberoi, Gokulam Hotels, Tata Croma, and Tanishq, ensuring seamless accessibility for electric vehicle users.

With an extensive network of over 150+ charging points strategically positioned in Bengaluru across key suburbs like Devanahalli and Electronic City, Tata Power is committed to minimizing charging distances across the capital city also.

Tata Power has also collaborated with renowned builders and societies like Brigade Gardenia and Divyashree Elan Homes (RWA). This strategic approach extends to key commercial complexes, forming a comprehensive charging network in the state. Moreover, the company’s strategic collaborations with entities like Decathlon and Titan further strengthen its position in Karnataka’s EV charging landscape.

In sync with Karnataka’s forward-thinking approach to electric mobility, Tata Power is actively advancing to fulfill the state government’s visionary objectives. By strategically placing charging points in key locations, Tata Power not only facilitates the growing EV adoption but also contributes significantly to Karnataka’s position as one of the leaders in EV adoption in the country.

Tata Power stands at the forefront of the electric vehicle charging domain, having forged impactful collaborations with state governments and municipal corporations nationwide. With a large market share, its commitment to sustainable mobility is exemplified through the extensive EZ Charge network spanning 530 cities and towns, 86,000 home chargers, 5300 public charging points, and 850 strategically positioned bus-charging stations. Present across prominent highways and diverse locations such as hotels, malls, offices, hospitals, residential complexes, etc., Tata Power is playing a pivotal role in accelerating e-mobility adoption across the country.