Archives May 2024

Mumbai, India, 15th May 2024 – Terribly Tiny Tales (TTT), the beloved storytelling platform, has joined forces with Haier Appliances India, the No.1 global major appliances brand for 15 consecutive years, to launch the second season of its highly anticipated Mother’s Day IP – Mothership. This year’s campaign celebrates the ever-evolving bond between mothers and their children. From ‘Situationships’ to ‘BFF Goals’, Mothership2.0 is a youthful, fun, and relatable campaign through which both brands highlight the story of how mothers constantly evolve and adapt to make sure their family’s ever need is fulfilled.

Diving into the heartwarming journey of motherhood, Mothership Season 2, celebrates how mothers adapt and grow alongside their families, facing life’s challenges with love, empathy, and a sprinkle of humor. At the core of the campaign is an Instagram film featuring Rukhsar Rehman and Devishi Madaan as a modern-day mother-daughter duo. Together, they navigate life’s twists & turns, empowering each other along the way. The film poignantly illustrates a mother’s instinct to anticipate her children’s needs, mirroring Haier’s diverse range of appliances, always ready to meet consumers’ demands. In essence, the film showcases the special bond shared between a mother and her daughter, accentuating the everyday moments made smoother with Haier’s innovative products.

Anuj Gosalia, Founder of TTT, expressed his excitement about the collaboration, stating, “Mothership has become a beloved IP for our women-first community, and we are thrilled to partner with Haier for Season 2. This campaign is a testament to the incredible bond between mothers and their children, and how it continues to evolve in today’s fast-paced world. We believe Haier India is the perfect partner to help us showcase how technology can support and strengthen these relationships.”

Priyanka Sethi, Director – Head of Marketing, Haier Appliances India, said ” At Haier, we cherish the sacred bond between mothers & their children. We believe that for children, mothers are more than just guardians; they are confidants, companions, the guiding light that illuminates every moment with love and tenderness

With our association with Terribly Tiny Tales, we crafted a heart-touching film for our consumers that talks about how every family is unique, so are our appliances—crafted with precision and innovation to cater to the diverse needs of modern families. Like a mother’s love, our appliances evolve and adapt, seamlessly integrating into the rhythm of family life, making every moment in the kitchen a celebration of love, laughter, and togetherness.

Mothership Season 2 endeavors to ignite meaningful dialogues concerning the contemporary dynamics between mothers and their children, shedding light on the extraordinary resilience and adaptability displayed by mothers in today’s rapidly evolving world. Through a diverse array of compelling content disseminated across multiple platforms, the campaign will delve into the intricacies of modern motherhood, encapsulating both the challenges and the triumphs that define the maternal journey in the year 2024.

Mumbai, 15th May 2024: Naukri JobSpeak Index, the premier job index for white-collar hiring in India, stood at 2643 in April 2024, staying flat as compared to the previous month (March 2024) and a 3% dip vs April last year. However, the overall job market sentiment showcased a few positives, with sectors like Hospitality, Oil & Gas, and FMCG demonstrating growth in hiring. Non-metro cities continued their strong performance, outpacing metros; while senior professionals remained in high demand, driving a healthy year-on-year growth in roles for experienced candidates.

Hospitality industry registers a healthy rise

The Hospitality and Travel sector witnessed a remarkable 16% surge in hiring activity compared to April 2023, driven by the growth in travel and tourism. Positions like Front Office Managers, Housekeeping Supervisors, and F&B Service Professionals were in high demand across major urban hubs like Delhi, Mumbai, and Bengaluru.

Oil & Gas sector fuels job growth

The Oil & Gas industry recorded a 15% year-on-year increase in new job creation in April 2024. Roles like Petroleum Engineers, Drilling Engineers, and Production Operators were sought after, particularly in locations like Ahmedabad, Vadodara, and Jaipur.

FMCG sector rides on rural demand

Hiring in the FMCG sector witnessed an 11% upswing this month compared to April 2023, fueled by rising demand in rural areas. Sales Managers, Supply Chain Executives, and Brand Managers were among the most sought-after profiles, with cities like Mumbai, Kolkata, and Chennai driving this growth.

AI and ML roles continue to be in demand

While the IT sector saw a modest 2% year-on-year growth in April 2024, roles related to Artificial Intelligence and Machine Learning maintained their momentum, registering a 19% increase in hiring compared to the previous year.

Mini-metros shine, and metros hold steady. Non-metro cities like Ahmedabad (+10% year-on-year) and Vadodara (+8%) emerged as hiring hotspots, while metro cities like Delhi-NCR, Mumbai, and Pune witnessed stable hiring trends.

Senior professionals in high demand

The demand for experienced professionals remained high, with roles for candidates between 13-16 years of experience growing by 9% year-on-year and those with over 16 years of experience clocking a remarkable 21% surge in hiring activity. However, entry-level hiring remained muted, contrasting with the robust demand for seasoned professionals.

Dr. Pawan Goyal, Chief Business Officer of Naukri.com, said, “While the overall Index is flat, the new financial year is off to a positive start with remarkable hiring growth recorded in Hospitality, Oil & Gas and FMCG. Non-metros continue to outshine the bigger cities and this bodes well for the Indian hiring market in the months to come”

Mumbai, 15th May 2024: As societal norms evolve and conversations around fertility become more open, the demand for egg-freezing services has seen a notable surge. In a recent study conducted by EPIA, a pioneering women’s healthcare early-age startup, key insights have emerged, shedding light on the preferences, concerns, and demographics of those considering egg freezing.

Statistics reveal a significant trend in inquiries from women aged 25 to 32 regarding egg freezing. Among the queries received monthly, 40% originate from this age group, highlighting a growing interest in proactive family planning. Interestingly, the number one reason for pursuing egg freezing is the quest to find the right partner, showcasing a desire to exercise control over one’s reproductive future. When examining these inquiries by sector, approximately 35% stem from individuals employed in knowledge and IT-related fields, 30% from law and healthcare, 20% from hospitality, retail, and aviation, and the remaining 15% from the media sector.

While discussions around fertility can still be taboo for some, EPIA notes a shift in attitudes. 30% of inquiries received are from couples keen to explore egg freezing as a proactive measure to plan for children in the future. This reflects a growing awareness about fertility preservation options among couples, especially those who have witnessed challenges faced by friends or family in conceiving.

For women grappling with conditions like PCOD or PCOS, EPIA’s data discloses that egg freezing can offer a ray of hope. With 75% of PCOS-afflicted women experiencing infertility, preemptive egg freezing can alleviate future challenges, providing a pathway to parenthood without the burden of infertility treatments. Notably, freezing eggs at a younger age holds promise for preserving better quality eggs, mitigating the impact of PCOS-related fertility issues.

Sharing her views on the milestone, Sakshi Bakshi, the Director of EPIA, said, “While societal norms may have traditionally dictated the timeline for starting a family, modern women are increasingly taking charge of their reproductive futures. Egg freezing provides them with a proactive option to preserve their fertility until they are ready to pursue parenthood. As the conversation around fertility preservation continues to evolve, EPIA remains committed to providing comprehensive support and guidance to individuals and couples seeking to explore their reproductive options”.

Contrary to common assumptions, egg freezing isn’t solely pursued by women before childbirth. EPIA receives queries from diverse demographics, including women who have already experienced childbirth but wish to postpone further family planning. This includes couples who have had a child in their 20s and now seek to freeze eggs for future possibilities, offering flexibility and peace of mind amidst current responsibilities.

The data shared by EPIA reveals a predominant interest in egg freezing among middle to high-income individuals earning between 75k and 1 lakh per month or more. The early 30s emerge as a key demographic for inquiries, with the 35-40 age group being the most active participants in egg-freezing cycles.

While EPIA is headquartered in Delhi, inquiries extend beyond regional boundaries. The company receives queries from neighboring regions such as Gurgaon, Jaipur, and Chandigarh, underscoring the demand for fertility preservation services. International interest is also notable, with Dubai featuring prominently among international inquiries.

Lastly, EPIA’s statistics highlight the diversity among its clientele, with approximately 70% being Indian nationals and 30% coming from overseas. Furthermore, most of those inquiring about egg-freezing services are working professionals (80%), underscoring society’s growing awareness and acceptance of this reproductive option.

Kochi, 15th May 2024: Prayatna Centre For Child Development conducts a free one-day interactive workshop tailored specifically for teachers of children aged 2 to 5 years old. Scheduled for May 25th from 9:30 AM to 4:00 PM, this workshop aims to provide educators with valuable insights and practical strategies to enhance their teaching skills and support the holistic development of young learners.

In anticipation of the reopening of schools, this initiative is designed to equip teachers with essential skills to effectively address the diverse needs of their students. Through engaging sessions, participants will gain insights into early identification, behavior management, and classroom management techniques crucial for fostering a conducive learning environment. The workshop will cover the following key areas: Early identification and referral procedures, Classroom behavior management strategies, Prewriting and pre-academic skills development Language milestones, and language skill management in the classroom.

The workshop will have a Q&A session and a panel discussion, providing participants with opportunities for interactive learning and knowledge exchange. Attendance is limited to 30 seats, and pre-registration is required to secure a spot. For registration and further information, interested individuals can contact 9037563528 or email prayatnacochin@gmail.com.

15th May 2024 Students of VIBGYOR Group of Schools showcased exceptional performance in the recently announced CBSE (Central Board of Secondary Education) Board results. The results reflect the hard work, dedication, and perseverance of the students, as well as the relentless support provided by parents, the schools’ teachers, and staff.

The VIBGYOR Group of Schools continues to deliver outstanding results consistently. The list of top achievers across this year includes:

Grade 10 Rankers in VIBGYOR Group of Schools:
● Vadodara: Pranshu Gupta – 99.20%
● Kolhapur: Arya Saibannavar – 99.00%
● Kolhapur: Chinmay Suryawanshi – 98.80%
● Jakkur: Dhriti Prakash – 98.80%

Grade 12 Rankers in VIBGYOR Group of Schools:
● Vadodara (Commerce): Kunal Aiyer – 97.20%
● Vadodara (Commerce): Gargi Dinesh Chamoli – 96.40%
● Vadodara (Commerce): Tikyani Yashita – 96.20%
● Bengaluru (Science): Charvi Apte – 95%
● Bengaluru (Science): Prisma Shibu – 94.60%
● Lucknow (Science): Snehal Srivastava 93.6%

Ms. Kavita Kerawalla, Vice-Chairperson, VIBGYOR Group of Schools, expressed her elation, stating, “As we celebrate the remarkable achievements of our students in the CBSE Board exams, we recognise that this success is not just a milestone but a testament to their potential for future success. With a robust foundation in academics, sports, arts and literature, we are confident that our students will continue to shine brightly. Congratulations to our well-deserving students and their supportive parents, and heartfelt gratitude to our dedicated teachers at the VIBGYOR Group of Schools for their unwavering commitment to excellence.”

These remarkable results reflect VIBGYOR’s commitment to providing a holistic education that nurtures academic excellence, character development, and leadership skills.

Mumbai, 15th May 2024: L’Oréal Paris, No.1 Beauty Brand in the World, celebrated a spectacular convergence of women empowerment and art in partnership with Kommune, one of India’s foremost Art & Culture organizations at Spoken Evening at TATA Theatre in Mumbai. The evening was a vibrant showcase of the Power of Women’s Stories with “Coping Hearts CHS”, a theatrical showcase that featured a line-up of talented women like Sayani Gupta, Sriti Jha, Dolly Singh, and Sanjeeta Bhattacharya. The collaboration was meticulously designed and crafted by Wavemaker India, exclusively for L’Oréal Paris.

Coping Hearts CHS traversed the journey of women’s empowerment, where each performance portrayed a unique story of resilience and strength. Directed by the visionary Sheena Khalid, the theatrical marvel promised an immersive experience, blurring the boundaries between reality and fiction as it delved into the enchantment of everyday life. Through the artistry of these accomplished storytellers, audiences witnessed the triumphs and trials of women from diverse backgrounds, united in their quest for empowerment and self-discovery.

Speaking on the occasion, Dario Zizzi, General Manager, L’Oréal Paris India said, “L’Oréal Paris has championed and celebrated its long-standing commitment to women empowerment. As a brand, we have always encouraged and supported the journey of each woman towards fulfillment, embracing her unique values and aspirations. Through initiatives like the Kommune Spoken Evening, L’Oréal Paris continues to inspire women to recognize and celebrate their journey for self-worth, irrespective of their background or age.”

Sharing her thoughts, Sayani Gupta says, “In a world where women are constantly juggling multiple roles and expectations, initiatives like the Kommune Spoken Evening serves as a beacon of empowerment and celebration. Through powerful storytelling, we traversed the journey of “choice” women go through & how they are still judged on their ability to balance societal expectations with her modern aspirations. Being associated with L’Oréal Paris, I am deeply aligned with the brand’s unwavering commitment to women empowerment. We aim to embrace the beauty of diversity and champion sisterhood.”

Kommune’s Co-founder, Roshan Abbas said: “With a large part of the Kommune audience being women we have increasingly seen the need for them to own the narrative. Kommune has always been committed to give a stage to stories of value. Spoken evening is a format that allows this in the most effective and engaging way. To have L’Oreal Paris support us and share this journey of empowerment with so many was a delight.”

Creative Director of the show, Sheena Khalid said: “Fundamentally storytelling is about bring to life a world with words. With this project, we have tried to hold on to that, but just add a few moments that are elevated, in a sense its storytelling with a dash of theatre. It was such a treat to work on this edition with these tellers. All the performers had such a strong vision for their piece. Through shows like Coping Hearts CHS we try to keep the performer’ original voice but elevate it through the theatrical medium and direction.”

Shekhar Banerjee, Chief Client Officer & Office Head – West, North & East, Wavemaker India expressed, “We are thrilled to have teamed up with L’Oréal Paris to bring the Kommune Spoken Evening to life, a platform that amplifies the voices of women. Our partnership is a testament to our unwavering commitment to creating impactful content that resonates with diverse audiences. Leveraging our expertise in media and content, we are proud to support initiatives that celebrates diversity and promote women’s empowerment.”

Over the years, L’Oréal Paris has become symbolic of empowering women of all ages and backgrounds to believe in their beauty and sense of worth. The brand has always believed that every woman, wherever she is in the world, should have access to affordable, quality beauty products.

15th May 2024: The brand, Moderate, a leading advocate for holistic well-being, proudly announces the launch of its latest innovation: “Happy Gut.” Building on its commitment to natural solutions backed by rigorous scientific research, moderate introduces Happy Gut, a cutting-edge formula crafted to support digestive wellness and overall gut health.

With Clinically Backed and 100% Natural Blend, Moderate is committed to addressing significant health issues, and Happy Gut is one aspect of that. Moderate continues to pave the way in the health successful and wellness sector owing to its commitment to efficacy, quality, and transparency, following the launch of its flagship product in August 2023.

Happy Gut is the culmination of extensive research and development, incorporating the world’s most researched and clinically validated probiotic strains along with a unique prebiotic & digestive blend. With many studies backing its efficacy, Happy Gut boasts a potent blend of 9 clinically proven strains, delivering 20 billion cells per serving. This powerhouse formula is engineered to aid in metabolic health, weight management, GUT health and promote optimal overall digestive functions including bloating, acidity, constipation, etc. Key to the unparalleled effectiveness of Happy Gut is its utilization of MICROBACTM GG technology, which enhances probiotic activity by up to 5 times compared to standard probiotic blends. Additionally, including FOSSENCETM, a plant-derived prebiotic fiber, further enriches the product, aiding in mineral absorption and nurturing a beneficial microbiome within the gut.

“Moderate is thrilled to introduce Happy Gut to our customers, this groundbreaking holistic product reflects our unwavering commitment to harnessing nature’s potential to address pressing health concerns. With this innovative product, we continue our mission to provide natural, scientifically validated solutions to common health concerns. Happy Gut represents a significant step forward in overall digestive wellness, empowering individuals to nurture their gut health & metabolism and live their best lives.” said, Dr Lalitha Palle, Founder of Moderate

15th May 2024 Gurugram: Today, Devyani International Limited (DIL), one of the largest Quick Service Restaurant (QSR) operators in India, and PVR INOX Limited, the largest and the most premium cinema exhibitor in India, proudly extend their association and announce a strategic partnership to jointly establish a company in India for development and operation of food courts within shopping malls.

This significant partnership not only deepens the trust in each other’s expertise within their respective business domains but also reinforces the existing partnership. This partnership will empower Devyani International & PVR INOX to reach a wider audience and expand their market presence.

Mr. Ravi Jaipuria, Non-Executive Chairman, Devyani International Limited said “This partnership further consolidates DIL’s position in the food courts business in India and has paved the way for additional growth and expansion opportunity. We are elated to have embarked on yet another association with PVR INOX and elevated our collaboration. DIL is committed to expanding its food courts business in India as one of the strategic future growth pillars.”

Commenting on the partnership, Mr. Ajay Bijli, Managing Director, PVR INOX Limited said “We are happy to announce this strategic association, with Devyani International Limited (DIL), a partner we truly admire. Through this opportunity, PVR INOX will be able to pivot into a pre-ticketed F&B revenue stream as opposed to the current post-ticketed F&B revenue that’s very movie lineup dependent. It is the first of the many steps we intend to take to further expand our F&B business. Also, our ability to co-promote both movies and food to a 150 million audience would be the USP of this collaboration.

Mumbai, 15th May 2024: In an era where mothers tirelessly juggle countless responsibilities, often prioritizing their family’s well-being above their physical health, Ritebite Max Protein is addressing this overlooked need with its innovative campaign, #MyMummyStrongest, this Mother’s Day. The campaign is dedicated to introducing physical strength into the much-celebrated narrative of the strong mom, encouraging mothers to prioritize their physical well-being.

Moving beyond a one-time gesture, the brand aims to empower mothers to cultivate a long-term commitment to self-care, fostering not only physical fitness but also mental well-being. By encouraging moms to view the gym as a “second home” dedicated to their health, Ritebite Max Protein’s campaign beautifully spreads awareness about the essential role self-care plays in a mother’s life.

In collaboration with Schbang, the brand created pre-launch buzz for their campaign. The strategy, featuring a self-filmed video and a humorous approach in an in-house reel, sparked curiosity and speculation among audiences. It effectively captured their attention, leaving them eager to learn more about the forthcoming initiative.

By collaborating with the renowned @WeightlifterMummy, a 68-year-old fitness enthusiast, Ritebite Max Protein aims to ignite a movement where more mothers can experience the transformative benefits of regular physical training. WeightlifterMummy aka Roshini Devi Sangwan overcame age and health challenges, becoming a beacon of inspiration for those who might have set aside their fitness goals. Through her inspiring story, she proves that age is just a number when it comes to health and well-being. This partnership sends a powerful message to mothers everywhere, demonstrating that prioritizing physical fitness is both achievable and essential at any stage of life.

Chennai,15th May 2024: Safexpress, India’s leading door-to-door express distribution company, has unveiled its groundbreaking logistics park in Chennai, Tamil Nadu. As the largest logistics park in Tamil Nadu, this state-of-the-art facility is set to revolutionize the logistics industry, driving seamless trade operations and unlocking immense business potential in the region.

Spanning across an expansive area of 3.5 lakh square feet, the logistics park offers unparalleled infrastructure and capabilities. Its key highlights include a 130-foot wide U- Shape facility, strategically located on the Vanagaram – Ambattur Road. This prime location ensures convenient access and efficient transportation for businesses operating in and out of Tamil Nadu. Designed to withstand all weather conditions, the park features a 16 feet wide cantilever shed, guaranteeing 100% operational reliability. Additionally, an 80-foot concrete truck docking road has been constructed to facilitate smooth truck movement within the premises. With dedicated docking facilities for 75 trucks, the park ensures swift loading and unloading operations, streamlining logistics processes.

As a gateway to South India, Chennai is among the most-visited Indian cities ranking 36th among the most-visited cities in the world in 2019. Chennai is a major center for medical tourism and is termed “India’s health capital”. Chennai houses a major portion of India’s automobile industry hence the name “Detroit of India”. It was the only South Asian city to be ranked among National Geographic’s “Top 10 food cities” in 2015 and ranked ninth on Lonely Planet’s best cosmopolitan cities of the world. In October 2017, Chennai was added to the UNESCO Creative Cities Network (UCCN) list.

Safexpress, with its extensive network and comprehensive logistics solutions, is uniquely positioned to cater to the growing needs of businesses in Tamil Nadu and beyond. As the largest and strongest logistics network in India, Safexpress covers all pin codes across the country, ensuring seamless door-to-door express distribution through surface and air modes.

The launch of the logistics park is a testament to Safexpress’ commitment to delivering logistics excellence and ensuring the success of its customers. The company offers a wide range of innovative supply chain services, including express distribution, third-party logistics, and consulting. With a focus on value-added logistics, Safexpress empowers businesses across various industries, such as apparel, healthcare, technology, publishing, automotive, FMCG, and consumer electronics.

Safexpress, with its unmatched expertise and robust network, is perfectly positioned to cater to the growing needs of businesses in Bihar and beyond. With 311 area offices, 56 cargo airport connectivity, and 42 3PL locations, Safexpress has established itself as the industry leader. Its extensive network covers all 31242 serviceable pin codes, ensuring comprehensive supply chain and logistics services across the country. Safexpress operates an impressive fleet of more than 11,000 GPS-enabled vehicles, enabling efficient and timely deliveries. The company’s dedication to customer satisfaction is evident through its 2549 direct routes, with a route departing every 34 seconds.

Having played a significant role in India’s economic growth for over two decades, Safexpress remains committed to contributing to the country’s progress. With a total warehousing area of over 19.5 million square feet, Safexpress provides 24x7x365 days’ live network-enabled supply chain and logistics services to more than 5000 corporate clients. Safexpress is renowned for its operational excellence, leveraging its extensive fleet and unmatched distribution network to cover every square inch of India.

The launch of Safexpress’ largest logistics park in Chennai marks a pivotal moment for the logistics industry in Tamil Nadu. With its state-of-the-art facilities, strategic location, and unwavering commitment to customer satisfaction, Safexpress is poised to accelerate Tamil Nadu’s economic growth and drive trade in the region.