Archives July 2024

Mumbai, July 02, 2024: Audi, the German luxury car manufacturer, today announced the retail of 1,431 units in the period April-June 2024 (Growth of 37% v/s Q1 2024 and -6% v/s Q2 2023) encountering challenges due to supply chain disruptions. Audi India maintains an optimistic outlook on the long-term potential of the Indian market and the growing demand for premium mobility solutions among customers.

Mr. Balbir Singh Dhillon, Head of Audi India said, “While the supply situation in Q2 2024 has improved compared to Q1 2024; it still played a limiting factor on our sales performance. We are confident that our supplies will normalize during the second half of this year, and we will be able to better serve customer demand. It is important to emphasize that demand remains strong across our vast product portfolio, and we are optimistic about the long-term growth of luxury mobility in India, including this year.”

Audi Approved: plus the pre-owned car business grew at a strong 33% in the period April-June 2024 compared to the same period last year (growth of 11% vs Q1 2024). Currently operating with 27 Audi Approved: facilities across all major hubs in the country, the brand will continue to expand and add three more pre-owned car facilities within this year.

Audi India product portfolio: Audi A4, Audi A6, Audi A8 L, Audi Q3, Audi Q3 Sportback, Audi Q5, Audi Q7, Audi Q8, Audi S5 Sportback, Audi RS5 Sportback, Audi RS Q8, Audi Q8 e-tron, Audi Q8 Sportback, Audi e-tron GT and Audi RS e-tron GT.

Bangalore, July 02, 2024: The CIO Association, a non-profit group of digital leaders dedicated to fostering innovation and collaboration in the IT industry, enthusiastically celebrated the 14th Anniversary of its Bangalore Chapter recently. Over 200 top IT leaders from various chapters gathered at the Taj Airport Bangalore for HABBA 2024, an annual summit that has become a cornerstone event for the Bangalore Chapter.

The distinguished hosts of the HABBA 2024 Summit included the leadership team of the Bangalore Chapter, led by Mr. Subrahmanya Gupta Boda (President), Mr. Venkatesh Babu (Vice President), Mr. Mayank Bedi (Secretary), Mr. Madhu Kumar C.M (Joint Secretary), Mr. Manish Shah (Treasurer), Mr. Vijaya Krishna KS (Joint Treasurer), and Mr. Deena Dayalan K (Executive Committee Member).

The event aimed to celebrate the rich culture of Karnataka while showcasing various IT solutions to strengthen organizations and reduce India’s reliance on imported technology. Digital Transformation, Automation & Cloud were the hot topics discussed across all fields of IT, including infrastructure, networking, applications, security, and the impact of AI on these.

Twenty-five top international and national solution providers actively participated in HABBA 2024. The summit featured a series of discussions and interactive sessions where CIO Association partners showcased their technical solutions for various contemporary issues in India’s IT and business landscape.

The summit covered a broad spectrum of topics, addressing the needs of both corporations and startups. The exchange of thoughts and ideas among the attendees highlighted the collaborative spirit and forward-thinking mindset that the CIO Association fosters.

The event was graced by the distinguished Mr. Amulek Singh, CEO of Chai Point, who inspired the gathering of technocrats with his journey from employee to entrepreneur, discussing the challenges faced and how Chai Point has innovatively used digital and cloud technology for expansion. Mr. Suresh Narasimha, a Venture Capitalist, shared insights on the role of CIOs in accelerating the success of student entrepreneurs.

Mr. Boda, President of the CIO Association Bangalore Chapter, shared his thoughts, remarking, “As the CIO Association Bangalore Chapter completes its 14-year journey dedicated to technological advancements, I congratulate every technocrat associated with the CIO Association as torchbearers of the Indian tech revolution. The technological development in Bangalore has been phenomenal, making it a hub for innovation and growth. We extend our heartfelt thanks to all technocrats and guests for making HABBA 2024 a resounding success.”

Aligning with the country’s vision of contributing to Net Zero Carbon emissions, the Bangalore Chapter made efforts to plant 100 trees and was awarded for making the event a Net Zero Carbon emission. A certificate of this achievement was handed over to Mr. Boda.

The event also paid homage to Karnataka’s cultural heritage, highlighting the synergy between technology and culture. The success of HABBA 2024 reflects the dedication and vision of the CIO Association members, who continue to drive the Indian IT industry toward new heights.

Delhi, India The Belgian Meat Office is pleased to announce the return of its “The Art of European Pork: By the Belgian Meat Suppliers” campaign in India, continuing to highlight the exceptional qualities of Belgian pork. Building on the success of the first year, the campaign took a significant step forward by participating in the renowned Food & Hotel Asia (FHA) exhibition in Singapore.

Belgium, a global leader in pork production with a rich culinary heritage, launches the second year of its “The Art of European Pork” campaign in India. This initiative highlights the expertise, traceability, food safety, and service levels of Belgian pork exporters, showcasing the meticulous craftsmanship behind its exceptional quality and taste.

Key attributes of Belgian pork:

1. Producers’ Know-how: Belgian pork producers leverage centuries of knowledge and traditional practices, ensuring consistently high-quality, tender, and flavorful meat.

2. Traceability: Unparalleled traceability lets consumers follow their Belgian pork from farm to fork. Meticulous records guarantee transparency and accountability during every procedure of the way.
3. Food Safety: Belgian pork prioritizes safety, meeting the highest food safety standards through strict regulations, advanced testing, and regular inspections. These procedures guarantee that Belgian pork reaches the market with the utmost quality and safety.
4. Service Levels: Belgian pork suppliers go beyond exceptional products, offering personalized assistance, prompt delivery, and customized orders for complete customer satisfaction.

The “Art of European Pork” is an effort by the Belgian Meat Office to promote Belgian Pork and strengthen the trade relationship between India and EU nations. This campaign is an opportunity for retailers, distributors, and culinary professionals in India to expand their knowledge and offerings in the world of Belgian Pork.

Art of Pork Came to Life at FHA Singapore
As part of the campaign, Belgian pork exporters participated in the Food & Hotel Asia (FHA) exhibition in Singapore, which took place from 23rd to 26th April 2024. FHA is Asia’s largest international food and hospitality trade event, attracting leading manufacturers, emerging brands, and over 50,000 trade professionals from over 95 countries and regions in 2023.

Food industry and hospitality professionals were invited to visit “The Art of European Pork” booth during FHA to explore the meticulous craftsmanship behind European pork production and to experience the exceptional quality and service levels firsthand.

This participation in FHA was a key component of the ‘The Art of European Pork’ campaign, which aims to raise awareness of the high standards and qualities of Belgian pork in the South Asian market. By showcasing their products at FHA, Belgian pork suppliers aimed to generate interest and establish new partnerships in the region.

Bengaluru, Karnataka, India  Bhima Jewellers, a renowned jewelry brand adds sparkle to this season’s wedding celebrations with its latest, “KAHANI-Bridal Stories by Bhima” campaign. The brand has unveiled a TVC to launch its exclusive fine wedding jewelry collection called, “Kahani”, featuring the stunning Pooja Hegde.

Designed to speak to the women of today, the TVC captures a bride relishing in her wedding festivities. Laughing, dancing, and prancing while making the most of the special occasion, the bride is seen creating cherished memories for tomorrow adorned in the most exquisite wedding jewelry by Bhima. The background prods the modern-day bride to write her own story.

Precious stones and intricate craftsmanship of jewels have been an integral part of Indian heritage, especially of weddings. Similar to modern-day weddings, wedding jewelry has been reimagined through the years, blending timeless traditions with contemporary flair. This campaign celebrates the transformation of the modern South Indian bride who embraces traditions while expressing her unique personality. Moving away from conventional portrayals- “Bhima Celebrates the Brides of Now” by showcasing the bride in a more realistic light, highlighting how she views traditions not as limitations, but as opportunities for self-expression. The campaign emphasizes her confidence in personalizing age-old rituals, creating weddings that reflect her individuality. Vivid visual displays of the pre-wedding festivities, wedding ceremony, and reception depict joyous chaos and camaraderie as the bride and her loved ones prepare for the special day.

Mr. Vishnusharan Bhatt, Managing Director, Bhima Gold Pvt. Ltd. shared his thoughts on the campaign, stating, “The, “KAHANI-Bridal Stories by Bhima” campaign is a heartfelt tribute to the modern South Indian bride, a woman who stands at the intersection of tradition and modernity, gracefully redefining age-old customs with her distinct style and grace. At Bhima Jewellers, we are deeply proud to be a part of her transformative journey, offering exquisite jewelry that not only enhances her beauty but also complements and celebrates her unique individuality, making her special day even more memorable.” On the collection, he added, “This exclusive collection is a culmination of our deep-rooted commitment to crafting jewelry that resonates with the modern brides. Each piece in this collection is a testament of our dedication to bringing something new and innovative to the forefront.”

Speaking about the campaign and this association Pooja Hegde said, “I am thrilled to be a part of Bhima Jewellers’, “KAHANI-Bridal Stories by Bhima” campaign. As a woman with deep roots in South Indian traditions myself, this campaign resonates deeply with me. It’s refreshing to see a campaign that celebrates the modern bride’s journey and her unique take on traditions. The collection is exquisite, and I find myself drawn to the story and the intent behind every design.”

The campaign video is now live.

• Created by: Dentsu Creative, South
• Indrajeet Mookherjee, President
• Surjo Dutt, Chief Creative Officer
• Anjo Jose, Nikhil Narayanan – Group Creative Director
• Toms John Mathew, Sr. Vice President, Account Management

Creative Team:

• Manoj, Sr. Copywriter
• Nigil Nirmala, Group Head – Art

Account Management:

• Dhriti Shetty, Group Head
• Utkarsh Cheppudira, Account Executive
• Production House: Fusion Films
• Director: Abhishek Verman
• Executive Producer: Allan, Geeta
• Director of Photography: Arnold Fernandes
• Music: Rahul, Jamroom
• Post Production Head: Debjaan Basu

Mumbai, Maharashtra, India  In the vast landscape of investment options available to Indian investors, fixed deposits (FDs) have long been considered one of the safest choices. With a reputation for stability and reliability, FDs are favored by those seeking steady returns without the volatility associated with other forms of investment. However, as with any financial decision, it is essential to thoroughly assess the safety of fixed deposits in the Indian market to make informed choices about where to entrust your hard-earned money.

The Basics of Fixed Deposits

Fixed deposits are investment instruments offered by banks and financial institutions that allow investors to deposit a sum of money for a fixed period at a predetermined interest rate. These deposits typically offer higher interest rates compared to savings accounts and are considered low-risk investments due to their fixed returns and the safety net provided by regulatory bodies.

Regulatory Framework

One of the primary factors contributing to the perceived safety of fixed deposits in India is the robust regulatory framework governing the banking sector. The Reserve Bank of India (RBI), as the country’s central banking institution, plays a pivotal role in overseeing and regulating banks and financial institutions. The RBI’s stringent guidelines ensure that banks maintain adequate liquidity, capital adequacy ratios, and adhere to prudential norms to safeguard depositors’ interests.

Additionally, the Deposit Insurance and Credit Guarantee Corporation (DICGC), a subsidiary of the RBI, provides insurance coverage on bank deposits, including fixed deposits, up to a certain limit. As of now, the deposit insurance coverage is set at 5 lakh per depositor per bank. This insurance coverage provides an additional layer of protection to depositors in the event of bank failure or financial distress.

Credit Ratings of Banks

Another crucial aspect of assessing the safety of fixed deposits is evaluating the creditworthiness of the banks offering them. Credit rating agencies such as CRISIL, ICRA, and CARE assess the financial strength and stability of banks, assigning them credit ratings that reflect their ability to honor their financial obligations, including repayment of fixed deposits.

Investors can refer to these credit ratings to gauge the relative safety of fixed deposits offered by different banks. Banks with higher credit ratings are deemed to be more financially sound and less likely to default on their obligations, thereby offering greater safety for depositors’ funds.

Interest Rate and Inflation Risk

While fixed deposits are considered safe in terms of capital preservation, they are not immune to certain risks that can erode the real value of returns. One such risk is the impact of inflation on the purchasing power of money. Inflation, the rate at which the general level of prices for goods and services rises, can reduce the real value of fixed deposit returns over time, especially if the interest rates offered fail to keep pace with inflation.

Investors should carefully consider the prevailing interest rates and inflationary trends when choosing fixed deposit options to ensure that their returns adequately compensate for inflation risk. While higher interest rates may offer better returns, they could also indicate higher perceived risks or longer lock-in periods, necessitating a balanced approach to risk and return.

Liquidity Considerations

Fixed deposits are known for their fixed tenures, which means that investors commit their funds for a specific period, ranging from a few months to several years. While this fixed tenure provides stability and predictability of returns, it also limits liquidity, as premature withdrawal may incur penalties or forfeiture of interest.

For investors seeking liquidity or flexibility with their funds, alternative investment options such as savings accounts, liquid funds, or short-term debt instruments may be more suitable. However, it is essential to weigh the trade-offs between liquidity and returns when making investment decisions and align them with one’s financial goals and risk tolerance.

Diversification and Risk Management

While fixed deposits offer a secure investment avenue, prudent investors often adopt a diversified approach to risk management by allocating their funds across multiple asset classes. Diversification helps mitigate concentration risk and provides exposure to a broader range of investment opportunities, potentially enhancing overall returns while reducing portfolio volatility.

In addition to fixed deposits, investors may consider allocating funds to equities, mutual funds, bonds, and other financial instruments based on their risk appetite, investment horizon, and financial objectives. By spreading investments across different asset classes, investors can optimize risk-adjusted returns and safeguard against adverse market movements.

Why Choose Shriram Fixed Deposits?

Shriram Fixed Deposits are a reliable investment option in India, known for their safety and attractive interest rates. Here’s why they are a prudent choice:

High Safety Ratings: Shriram Fixed Deposits are rated “(ICRA)AA+ (Stable)” by ICRA and “IND AA+/Stable” by India Ratings and Research. These ratings indicate a high degree of safety for investors.

Assured Returns: Regardless of market fluctuations, Shriram Fixed Deposits offer steady and guaranteed returns. You can rely on them for consistent growth.

Attractive Interest Rates: With fixed deposit interest rates as high as 9.40%* p.a., Shriram Finance will help your savings grow effectively. Senior citizens receive an additional 0.50%* p.a., while women depositors get an extra 0.10%* p.a.

Flexible Options: Choose from flexible tenures (12 to 60 months) and various interest payout frequencies (monthly, quarterly, half-yearly, yearly, or at maturity).

Calculate Returns: Shriram Finance Limited offers a convenient Fixed Deposit (FD) Calculator on the website to help you estimate returns on your investment.

Conclusion

Fixed deposits remain a cornerstone of the Indian investment landscape, offering a safe and stable avenue for preserving capital and earning assured returns. The safety of fixed deposits in the Indian market is underpinned by a robust regulatory framework, deposit insurance coverage, and the creditworthiness of banks. However, investors should consider factors such as interest rate risk, inflation risk, liquidity constraints, and the need for diversification when evaluating fixed deposit options.

By conducting thorough due diligence, diversifying their investment portfolios, and aligning their investment strategies with their financial goals, investors can make informed decisions to safeguard their wealth and achieve long-term financial security. Fixed deposits, when used judiciously as part of a well-rounded investment strategy, can play a valuable role in helping investors achieve their financial aspirations with confidence and peace of mind.

Mumbai, Maharashtra, India  ‘Hunger-Free World’, the ongoing CSR programme by Malabar Group to provide nutritious daily meals to the needy, will be expanded to cover more people and cities. At present, as many as 31,000 food packets are distributed under the ambitious programme, initiated to support the United Nations’ Sustainable Development Goal 2 – Zero Hunger. As part of scaling up, 51,000 nutritious food packets will now be distributed.

The expansion plan was officially flagged off by Adv. P S Sreedharan Pillai, Honourable Governor of Goa, at the World Hunger Day observance event held on May 28th, at Malabar Headquarters (MHQ). M P Ahammed, Malabar Group chairman, presided over the function. P T A Rahim, MLA unveiled the Hunger Free World donation gateway and Thottathil Raveendran, MLA launched the official newsletter. Dr Basith Vadakkayil, Project Head – IPRH Daya Rehabilitation Trust, briefed him about the programme. P K Ahammed, Peekay Group Chairman, and P V Chandran, Mathrubhumi Managing Editor, offered felicitations. K P Veeran Kutty, Executive Director, Malabar Group, graced the occasion with his presence. O Asher, Malabar Gold & Diamonds Managing Director (India Operations), welcomed the guests and Nishad A K, Malabar Group Executive Director, proposed the vote of thanks.

At present the programme is implemented in 37 cities spread across 16 states including Union Territories, apart from a few centres in the Gulf countries. As part of the expansion, the programme will now cover 70 cities in 16 states. Besides, the Group also plans to launch the same programme for school children in the African nation of Zambia known for the largest level of gold mining in the world.

“There are still plenty of people around us who are struggling to secure at least one square meal a day. We launched this programme as a small hand of help to those governments and agencies working hard to eliminate hunger from our world,” said M P Ahammed.

The Hunger Free World programme is executed with the help of the highly recognised social welfare NGO `Thanal-Daya Rehabilitation Trust’ Modern kitchens have been set up in different places to prepare nutritious food in a hygienic environment by skilled chefs. The volunteers of Malabar Group and Thanal identify the needy people in the streets and urban suburbs and bring the food packets to their doorsteps.

The NGO volunteers are also surveying the beneficiaries to assess the social and economic causes of hunger. As part of this programme, the Malabar Group in association with Thanal, has already started the ‘Grandma Home’ project to identify poor and orphaned elderly women and provide them with free food, accommodation and other health care. Two such `Grandma Homes’ have been set up in Bengaluru and Hyderabad. Plans are afoot to set up similar homes in Chennai, Kolkata, Delhi, Mumbai and a few select cities in Kerala. This will provide an opportunity for neglected and orphaned women to live with dignity. The Group has also launched a micro-learning programme to support the primary education of street children.

Apart from this, the Malabar Group is also active in other social welfare and charitable activities like financial assistance for medical care, education support to female students, and partial support for house construction. The Group earmarks five percent of the profits from its verticals, including Malabar Gold & Diamonds, as a CSR fund for social welfare activities. The Group has already spent Rs 246 crore on such social welfare programmes.

Bengaluru, Karnataka, India  Three seconds! That’s how much of your voice an AI voice synthesizer needs to generate a complete clone of your voice. Illegitimate voice cloning and speech synthesis technologies are improving at an incalculable rate of change and are, unfortunately, already commoditized and ubiquitous. This next wave of AI scams will prey on the most vulnerable side of our psyche: the threat of our loved ones in danger.

Truecaller, the world’s leading global communications platform, is proud to announce the latest salvo in its arsenal of spam and scam-fighting abilities: the AI Call Scanner. AI Call Scanner is trained to detect and differentiate between human voices and AI-synthesized voices, empowering people to safeguard themselves against potential scams and fraudulent activities.

The AI Call Scanner is built right into the Truecaller Android app, is part of the Premium subscription and is being rolled out in the US first, followed by India and other top Truecaller markets. The system is designed with simplicity and effectiveness in mind. If a person receives a suspicious call, all they have to do is tap a dedicated button within the Truecaller interface. The caller’s voice is recorded and this voice sample is then processed by our advanced AI model, which has been rigorously trained to identify the unique characteristics of human speech and distinguish it from AI-generated voices. All this happens in just a few seconds and we are proud to launch with a high degree of accuracy.

“The risks of AI voice scams are increasing due to the proliferation of AI voice synthesizers. Our goal was to find an effective and reliable solution before things got out of hand. I am proud to announce that Truecaller is the world’s calling app with AI voice detection built in. Truecaller already uses AI in many different ways and this was a logical and much-needed extension of Truecaller’s scam fighting abilities,“ said Alan Mamedi, CEO and Co-founder at Truecaller.

While AI Call Scanner is launching on Android first, we are already exploring avenues for further improvement and expansion, including an imminent iOS launch. Our team is actively researching ways to refine the AI model’s accuracy, reduce response times, and adapt to emerging trends in voice synthesis technology. Additionally, we are considering the potential integration of AI Call Scanner with other communication platforms and devices to extend its reach and impact; for example, building a chatbot where people can forward recorded clips for detection.

Pune, Maharashtra, India Bajaj Markets, a digital online financial marketplace, provides access to car and bike insurance solutions. Partnering with leading insurance providers in India, Bajaj Markets empowers riders and drivers with a robust range of plans designed to safeguard their vehicles and finances.

Peace of Mind on Every Ride
In today’s dynamic traffic environment, accidents can occur due to various unforeseen circumstances. Comprehensive car and bike insurance offered by different insurers acts as a financial shield against such situations. These plans offer coverage for damages caused by accidents, theft, fire, natural calamities, and more, ensuring riders and drivers peace of mind on every journey.

Mandatory and Money-Saving
Car insurance is not just essential for financial protection, it’s also mandated by law in India. Bajaj Markets offers a variety of plans, including mandatory third-party liability insurance and optional comprehensive coverage, catering to diverse needs and budgets. With premiums starting at Rs. 2,094 per year for car insurance and Rs. 538 per year for bike insurance, Bajaj Markets makes securing a vehicle financially accessible.

Seamless Insurance Acquisition
Bajaj Markets’ user-friendly platform streamlines the process of getting insurance. Customers can explore plans from some of the leading insurers, compare coverage options, and get their preferred policy entirely online – all in a few clicks.

Hong Kong SAR  Cathay Pacific, an award-winning Hong Kong-based international airline, is set to redefine the premium economy class experience with its upcoming fleet of Boeing 777-300ER aircraft. In a recent interview regarding changes to Cathay Pacific’s new premium economy class, Cathay Pacific’s General Manager of Customer Experience and Design Vivian Lo noted that flying premium economy means “more than a seat, but rather an experience”. With a focus on designing a premium cabin, the airliner has taken a more human-centric approach in designing the new premium economy experience for guests travelling on their upcoming fleet of Boeing 777-300ER.

Set to fully deploy in early 2027, Cathay Pacific made major changes to the existing premium economy experience that it has been providing for its passengers since 2012. These changes are designed to make long-haul flights more comfortable for its passengers, which means that Cathay Pacific has to adjust various elements, starting from the seat.

While the size of the seat in the new premium economy does not change, passengers will find that the new ergonomics of the seats are more accommodating. These changes include seat padding and leg rest, which brings comfort to travellers who are looking to rest, and the new wing-shaped headrest gives them a sense of privacy. Complementing this new headrest design, the LED reading lamp has moved from above the passenger to the seat, which accommodates the passenger’s seating position as they choose to sit up or recline. Lastly, the process of deploying and stowing tables in the premium economy class has been automated to buttons.

Cathay Pacific also opted to use this as an opportunity to change its entertainment system offerings. Passengers will be introduced to 15’6 inch 4K TV screens when flying in premium economy, with a new graphical user interface to complement this new equipment. Bluetooth pairing was another change implemented, allowing passengers to bring and use their headphones while enjoying Cathay Pacific’s in-flight entertainment offerings.

To reflect this experience, Cathay Pacific has also elevated the dining experience for its premium economy passengers. The airline has partnered with various popular Hong Kong restaurant groups to cater to the ever-changing palettes of travellers. In addition to Italian comfort food Pirata and traditional Hong Kong flavours from Duddell’s, vegetarian restaurant groups Veda and Plant Sifu are also among these partnerships. This collaboration offers Jain meal options and plant-based options to health-conscious travellers without compromising Cathay Pacific’s dedication in providing passengers with a high-quality and flavourful dining experience.

To complement their updated menu, Cathay Pacific looked closer to home for inspiration for adjustments to their wine selection. Working with several of China’s leading winemakers, Cathay has updated its wine selection for premium economy passengers which includes Domaines Barons de Rothschild Lafite’s Domaine de Long Dai 2020.

Topping up the changes to the premium economy experience include 2 dedicated washrooms for these passengers flying on the Boeing 777-300ER. As a vote of confidence, Cathay Pacific will add 16 premium economy seats to their Boeing 777-300ER models compared to other aircraft in their fleet. Aircraft models such as the current A350s are candidates for this retrofitting in the future.

Delhi, India India’s leading private radio and entertainment network, Red FM, announced season 2 of the Quiz India Movement, a celebration of India’s unending curiosity, thrill, and sharp intellect. Following the phenomenal success of Season 1, which engaged cricket fans, QIM is back with Season 2, promising even more excitement, bigger rewards, and an unforgettable online gaming experience. The second season will begin on 29th May 2024 and will run till 29th June 2024.

RJ Raunac, National Content Creator Award winner will host the show. Renowned for his engaging personality and deep cricket knowledge, RJ Raunac will enhance the experience, providing real-time live-action that redefines the traditional game show format. Running alongside the T20 World Cup, this year’s Quiz India Movement ensures cricket fans stay engaged and have numerous chances to showcase their knowledge and win substantial rewards.

Listeners can log in and start practicing from 29th May 2024. The first live quiz is scheduled for 7th June 2024 and will be a weekly event every Friday until 29th June 2024. Each question in the live quiz awards Rs. 21,000/-, and there are weekly bumper prizes of Rs. 1,00,000/- for a few lucky winners. Additionally, the powerplay section offers more opportunities to win big.

Speaking on the announcement, Nisha Narayanan, Director & COO, of RED FM, and Magic FM, said, “Last year was the first time that a radio network introduced live broadcasting in gaming and the unprecedented success of Season 1 of Quiz India Movement made sure we brought it back for Season 2. Our objective with QIM has been manifold, establishing QIM as an IP that sets the gold standard for quizzing in India and blending the power of radio and digital for the ultimate user engagement experience. Incorporating an engagement hook that brings the audience back every day to play was also a decisive factor in creating the Quiz India Movement. Season 2 is based on the T-20 World Cup and the seasons to follow will have varied themes. We are looking forward to our audience’s continued love.”