Archives September 2024

India, 5th September 2024 – Fresh off his genre-blending ‘Neon Nights’ EP, Norwegian Grammy-winning electronic legend Alan Walker announces the release of his latest single, ‘Thick Of It All’, out now via Monstercat.

Featuring globally recognized pop icon Joe Jonas and acclaimed singer-songwriter Julia Michaels, the marquee trio have blended their distinct styles to craft an anthemic collaboration, poised to leave a lasting impact on listeners worldwide.

‘Thick Of It All’ is a powerful fusion of pop, electronic, drum and bass; capturing the emotional journey of fighting for love and overcoming challenges. Pegged to be an anthem of resilience and passion, the track showcases Jonas’s unmistakable voice, Walker’s electronic flair, and Michaels’s evocative vocals.

Alan Walker states, “Working with Joe and Julia on ‘Thick Of It All’ has been a dream come true. The song’s lyrics celebrate overcoming challenges and supporting one another, and I believe we’ve captured that spirit in the production as well. It’s an honor and a humbling experience to collaborate with such legendary artists and songwriters. I hope you enjoy it as much as we enjoyed creating it!”

Alan Walker will be bringing his Walkerworld Global Tour to India later this month with a 10-city showcase by Sunburn, and is expected to be his biggest ever India trek drawing in over 1 lac attendees. Currently, he is bringing his signature sound to fans worldwide with his international tours, while his social media presence is buzzing with viral content, including the popular ‘Alan Biker’ series. Without showing any signs of slowing down, he continues to make waves in the electronic music scene with his recent Neon Nights partnership, which includes collaborations with major platforms like Rocket League, further showcasing his genre-blending prowess. Additionally, his track ‘Faded’ has achieved a significant milestone with 2 billion streams, cementing its’ place as a timeless and iconic hit in his ever-growing catalog.

Ganesh Chaturthi is a festival of joy, devotion, and new beginnings, celebrated with great enthusiasm across India. On this special occasion, Sun Neo actors share their love and devotion to Lord Ganesha, revealing personal stories and spiritual connections. From offering heartfelt prayers to recalling cherished childhood memories, they highlight how the festival fills them with peace and positivity.

Actor Lakshay Khurana who is playing the role of Aditya in the show ‘Ishq Jabariya’ says, “Ganesh Chaturthi is one of the most celebrated and cherished festivals for me. There’s a unique magic in the air during these days that makes Mumbai look even more beautiful. The city comes alive with vibrant colors, the sound of dhols and aartis, and the sight of people coming together in devotion. The streets are adorned with lights and decorations, and every corner feels like it’s filled with Bappa’s blessings. It’s a time when the spirit of Mumbai shines the brightest, and being part of such grand celebrations fills my heart with immense joy and gratitude.”

Actress Brinda Dahal who is playing the role of Vaishanavi in the show ‘Chhathi Maiyya Ki Bitiya’ says, “Ganesh Chaturthi is special to me because I was born on Tuesday the 4th, a day for worshiping Ganesh Ji. Since childhood, I’ve felt a deep connection with Ganesh Ji. When I was about seven, something upsetting happened at school. I went to the temple, prayed while crying, and suddenly, a flower fell into my hands. It felt like a scene from a movie. In Nepal, Ganesh Chaturthi is celebrated more simply, with regular prayers using the Ganesh statue at home, unlike the elaborate celebrations elsewhere. This year in Mumbai, I’ve received many invitations and am excited to see how the celebrations unfold.I am so excited to enjoy some delicious modak and experience the Ganesh Utsav in Mumbai!”

Actor Sahil Uppal who is playing the role of Gagan in the show ‘Saajha Sindoor’ Says, “Even though I grew up in Delhi, where Ganesh Chaturthi isn’t widely celebrated, I have some really fond memories from Mumbai, where I’ve spent most of my time. Every year, our society would bring in Ganpati Ji, and we were always right there at the mandal, helping with decorations and collecting contributions. We were so wrapped up in the celebrations from morning till night that we’d often forget to eat or sleep. What really sticks with me is the vibrant festive spirit and the endless supply of sweets. It was like the entire community came together to welcome Lord Ganesh as our special guest.Ganesh Chaturthi is more than just a festival; it’s a celebration of unity.”

Chhathi Maiyya Ki Bitiya follows Vaishnavi (Brinda Dahal), an orphan who sees Chhathi Maiyya (Devoleena Bhattacharjee) as her mother. Ishq Jabariya tells the story of Gulki (Siddhi Sharma) and her struggles to become an air hostess. Saajha Sindoor depicts Phooli (Stuti Vinkle), who is labeled an unmarried widow after her groom dies on their wedding day.

Watch Chhathi Maiyya Ki Bitiya, Ishq Jabariya, and Saajha Sindoor Monday to Saturday at 7 PM, 7:30 PM, and 8 PM on Sun Neo.

GURUGRAM, India, September 05, 2024 – Samsung, India’s largest consumer electronics brand, today introduced the Crystal 4K Dynamic TV. The premium television series elevates viewers experience by several notches, allowing them to witness the new era of home entertainment.

The 2024 Crystal 4K Dynamic TV comes with advanced technology including 4K Upscaling, Air Slim Design, Dynamic Crystal Colour, Multi Voice Assistant, Q-Symphony, and Crystal Processor 4K amongst other features to deliver lifelike visuals. The new 2024 Crystal 4K Dynamic TV is powered by Crystal Processor 4K and the masterful 4K upscaling feature that elevates the picture quality to match up to near 4K display brilliance. Its Dynamic Crystal Colour technology delivers lifelike variations of colours, enabling consumers to see the subtle details of each shade. The HDR feature increases the range of light levels of the content being viewed, while the Contrast Enhancer feature ensures that it appears more natural and is incredibly detailed with layered contrast. The TV’s built-in Multi Voice Assistant allows consumers to enjoy a connected home experience by using either Bixby or Amazon Alexa.

“Young consumers today want a superlative audio-visual experience whether it is sports, OTT or other forms of home entertainment. The new Crystal 4K TV series sets a benchmark for contemporary households by providing a superlative TV viewing experience, further enhancing the proposition of smart and connected living. The Crystal 4K TV series, with its 4K upscaling capability, enhances content in standard resolution to match the stunning clarity of 4K displays, delivering lifelike picture quality while providing immersive sound capabilities with Q-Symphony and OTS Lite. Furthermore, the TV comes with Knox security which enables complete protection of users’ information,” said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.

Additionally, with a mind-blowing sleek profile made possible with AirSlim Design, the 2024 Crystal 4K Dynamic TV is an ambient entertainment portal that comes with a Samsung TV Plus service comprising free endless content with 300+ channels in India.

Enhanced by OTS Lite, this TV series lets consumers feel the on-screen motion as if it is real. The elevated Adaptive Sound technology analyses all content scene-by-scene in real time, making it more dynamic and amplifying the intended effects. The Crystal 4K Dynamic TV also features the Q-symphony which uniquely allows the television and soundbar speakers to operate simultaneously for better surround effects without muting TV speakers.

Delivering a truly unparalleled immersive content viewing experience, the Crystal 4K Dynamic TV is equipped with multiple innovative audio technologies.

4K Upscaling

The 2024 Crystal 4K Dynamic TV features powerful 4K Upscaling technology, allowing viewers to enjoy their favorite content with enhanced detail and vibrant colour, even if the original content is of a lower resolution. This technology upscales the picture quality to closely match up to the 4K resolution, providing a more immersive viewing experience.

Dynamic Crystal Colour

Samsung’s Dynamic Crystal Colour technology offers a vivid and lifelike picture with a wider range of one billion shades of colours. This feature enhances the visual experience by taking it to the next level with advanced phosphor technology, delivering more accurate and richer colours that make every scene more realistic and engaging.

Samsung TV Plus

Samsung TV Plus offers free live TV and on-demand content, providing a wide range of entertainment options without any additional cost of subscriptions, or the hassle of setting up apps, cables or set-up boxes. With over 100 channels available, consumers can enjoy diverse programming from news to sports to movies and more.

Air Slim Design

The Crystal 4K Dynamic TV boasts an Air Slim design, featuring a sleek and slim profile that blends harmoniously and seamlessly with any room decor. This minimalist aesthetic enhances the modern look of any living space while delivering a superior viewing experience.

Knox Security

Knox securely provides cross-cutting protection to user data and services from Samsung’s Smart TV devices to online platforms and services. Now users can indulge in a secure and optimized TV experience.

SolarCell Remote

The SolarCell Remote is an eco-friendly innovation that is made with recycled material and charges using sunlight or indoor light, eliminating the need for disposable batteries. This sustainable approach reduces environmental impact while providing a convenient and reliable remote-control experience.

Multi Voice Assistant

With built-in support for Bixby and Amazon Alexa, the Multi Voice Assistant feature allows users to effortlessly control their TV and other smart home devices using voice commands. This functionality enhances convenience and offers a connected-home, hands-free experience.

Crystal Processor 4K

Equipped with the Crystal Processor 4K, the new TV provides enhanced picture quality with precise colour mapping. This powerful processor ensures that every shade of colour is displayed as intended, offering a lifelike 4K resolution for all content.

Contrast Enhancer

The Contrast Enhancer feature automatically adjusts the contrast settings across different parts of the screen, ensuring a more dynamic picture. By enhancing the depth and colour contrast, this feature delivers a more lifelike and three-dimensional viewing experience.

HDR (High Dynamic Range)

The Crystal 4K Dynamic TV also offers HDR technology that elevates the on-screen picture with rich darks and bright lights. Allowing viewers to see more visual detail in both dingy and over-exposed scenes, this feature brings out true-to-life colours and textures, making every frame more vivid and immersive.

Q-Symphony

The intelligent feature of Q-Symphony enables the TV’s built-in speakers and a connected soundbar to work together simultaneously, creating a richer and perfectly orchestrated surround sound experience. This feature ensures that viewers enjoy dynamic audio that complements the high-quality visuals, without muting the TV speakers.

OTS Lite

Object Tracking Sound Lite (OTS Lite) technology delivers a dynamic 3D sound experience by tracking the movement of on-screen elements and producing sound from the corresponding locations using multi-channel speakers. This feature enhances the audio quality of movies and shows, making the audio experience as captivating as the visual.

Adaptive Sound

The Adaptive Sound feature optimizes the audio output based on real-time scene analysis, providing the best sound experience for every type of content. This technology dynamically adjusts the sound settings to match the scene, enhancing the overall impact of the audio.

5th September 2024: Shahat Gill, the rising sensation in the pop music industry, returns with a powerful new single titled “Who Was With You”. Hot on the heels of her recent release, “Everyday”, Shahat shifts gears with this emotionally charged track, offering a raw exploration of betrayal, loss, and the strength that comes from facing heartbreak head-on. Shahat’s deep and resonant vocals bring these feelings to life, making the listener feel every ounce of pain and uncertainty.

“Who Was With You” is unlike anything Shahat has released before. With nostalgic beats, dreamy visuals, and sorrowful lyrics, the song captures the raw emotions of a lover confronting betrayal. The lyrics paint a vivid picture of late-night suspicions and the heartache of realizing that trust has been broken. Yet, even as she navigates this emotional storm, Shahat’s words carry a sense of dignity and amplify her inner strength, making it clear that this is not just a song about loss, it’s about rising above it.

When asked about the song, Shahat Gill shared, “This track reflects one of the most challenging emotions we face in a relationship—betrayal. It’s about confronting those toughest moments in life with grace and strength. I wanted to create something that not only resonates with those who’ve been hurt, but also inspires them to move forward with their heads held high. Music has always been my way of processing and expressing emotions, and with ‘Who Was With You’ I hope listeners find both solace and strength.”

Following the success of songs like “Hulaare”, “OG”, and “Pagal Ay”, in addition to her recent release, “Everyday”, Shahat continues to push the envelope with “Who Was With You”. Whether you’re going through a tough breakup, navigating the complexities of love, or simply enjoy music that captures raw human emotions, Shahat’s latest release offers an emotionally captivating experience that stays with you long after the last note.

Gandhinagar, August 05, 2024 – Infibeam Avenues Ltd, India’s premier publicly listed fintech company, has announced a collaboration between its flagship digital payments platform, CCAvenue, and ShopSe India, a wholly digital-first EMI/BNPL marketplace.

The partnership offers a flexible payment option to millions of consumers across India, while completing payments on innumerable merchant websites powered by CCAvenue payment gateway. Buy Now, Pay Later (BNPL), a modern financing solution, is transforming how Indian consumers pay for online purchases. It provides ready credit, allowing shoppers to buy expensive items and achieve their aspirations. BNPL’s rapid growth in India is due to its simplicity and digital accessibility over traditional manual credit options.

Mr. Pallav Jain, Co-founder & CEO of ShopSe India and Mr. Vishwas Patel, Joint Managing Director of Infibeam Avenues Ltd, inked the agreement on the side-lines of The Global Fintech Fest (GFF) 2024, Mumbai. GFF has evolved to become the world’s largest fintech conference, reputed for its thought leadership and product launches.

“By teaming up with end-to-end affordability platform ShopSe India, CCAvenue will be able to tap into an increasingly popular payment option for the benefit of its mammoth merchant base,” commented Mr. T. Nandakumar Menon, Sr. Vice President – Alliances and Operations, Infibeam Avenues Ltd. “Our merchants will soon be able to reach out to a larger universe of consumers, comprising millions of ShopSe’s users in order to drive revenue considerably. They can provide their customers the convenience of a swift and seamless checkout along with the flexibility of easy repayment at a later date.”

Infibeam Avenues Ltd’s CCAvenue Partners with Loylty Rewardz for Seamless Reward Point:

Infibeam Avenues Ltd , India’s premier publicly listed fintech company, is thrilled to announce that its flagship payment brand CCAvenue inks a deal with Loylty Rewardz, as the company expects to garner the lion’s share in the burgeoning Indian consumer engagement space.

Mr. Amresh Acharya, MD & CEO, Loylty Rewardz and Mr. Vishwas Patel, Joint Managing Director of Infibeam Avenues Ltd, signed the agreement on the side-lines of The Global Fintech Fest (GFF) 2024, Mumbai. GFF is the world’s biggest fintech conference, renowned for its transformative thought leadership and exciting product launches.

“We at CCAvenue staunchly believe in providing our business partners with the latest fintech innovations along with new age payment methods that drive revenue,” said Mr. T. Nandakumar Menon, Sr. Vice President – Alliances and Operations, Infibeam Avenues Ltd. “Our win-win partnership with Loylty Rewardz will enable consumers to easily access and utilize their reward points while shopping on innumerable merchant websites powered by CCAvenue payment gateway. This collaboration will boost customer retention considerably for our partner brands, thereby fuelling the growth of their online businesses.”

Loylty Rewardz is an Indian customer engagement company delivering end-to-end loyalty solutions. Through its module called Rewardz Hub, customers of over 20 bank and retail loyalty programs managed by Loylty Rewardz can seamlessly redeem their reward points on online payments powered by CCAvenue. The loyalty programme market in India is expected to touch USD 5.37 billion in 2024 and USD 8 billion by 2028. It may almost double by 2033 touching USD 14.5 billion

Mumbai, 5th September 2024: Amazon miniTV, Amazon’s free video streaming service, recently released patriotic drama series Naam Namak Nishan, set against the backdrop of Officers Training Academy (OTA) in Chennai. Offering a deep dive into the world of aspiring soldiers, the series delves into the intense training and deep bonds formed among cadets as they prepare to serve their nation with honor and bravery. Produced by Juggernaut Studios, Naam Namak Nishan boasts an outstanding cast featuring Varun Sood, Danish Sood, Helly Shah, and Roshni Walia in pivotal roles.

Helly Shah, who essays the character of Dr. Tina in the series, shares her insights on the show and why it is a must-watch, “I believe Naam Namak Nishan is a complete package. Viewers can look forward to a genuine portrayal of cadet training and the strong bond between the characters. We shot at real locations and interacted with real cadets, which adds to the authenticity of the series. The hard work and dedication from everyone involved will truly stand out, and I’m confident that audiences will love it.”

Reflecting on some memorable and fun BTS moments, Helly adds, “On my first day of shooting, I was actually quite sick and coughing, which was ironic since I was playing a doctor treating the injured Yuvraj and the rest of the team. It was quite the scene, treating everyone while needing a doctor myself. Despite that, we had an amazing time. I even celebrated my birthday on set, which was special, though we cut the cake a bit late because everyone forgot. It is a memory I’ll always cherish.”

New Delhi, September 5th, 2024: In a special drive, SBI Foundation, the CSR arm of the State Bank Group, is inviting Overseas Citizens of India (OCIs), Citizens of Nepal & Bhutan, and internal candidates from SBI for the 12th Batch of the SBI Youth for India Fellowship program. The 13-month program provides a well-structured opportunity for fresh graduates and young professionals to collaborate with rural communities and 13 esteemed NGOs across India, fostering meaningful social change. The deadline to apply for the SBI YFI Fellowship is Tuesday 17th September 2024.

To be eligible for the Fellowship Program under this special drive, a candidate must be an Overseas Citizens of India (OCI), a Citizen of Nepal & Bhutan, or an SBI employee. In the case of SBI employees, the candidate should be a confirmed officer in Scale I or II within SBI. The candidate must be between the age group of 21- 32 years on the day of commencement of the program i.e. 7th October 2024. The Candidates must also strongly commit to advancing sustainable development objectives in rural areas. Once selected, the candidates need to report to Tilonia, Kishangarh, Rajasthan on 5th October 2024 to begin the experiential journey.

“The SBI Youth for India program provides a unique opportunity for urban youth to actively contribute to the development sector while addressing the challenges of rural life. We welcome our colleagues from the State Bank of India, Overseas Citizens of India (OCIs), and youth from Nepal and Bhutan, to join the force and be the ambassadors of change for rural India. With 10 successful editions behind us and the 11th underway, our program remains dedicated to empowering youth to create meaningful change in rural communities. This initiative is a beacon of hope for those eager to shape a brighter future for both themselves and rural India.” said Mr. Sanjay Prakash, Managing Director & CEO, SBI Foundation.

The SBI Youth for India Fellowship, which is one of its kind, works on 12 thematic areas such as Health, Rural Livelihood, Food Security, Environmental Protection, Education, Water, Technology, Women’s

Empowerment, Self-Governance, Social Entrepreneurship, Traditional Craft and Alternate Energy. During the Fellowship program, the Fellows work on one of these 12 thematic areas as per their interest.
Prospective Fellows are encouraged to seize this opportunity to make a tangible impact, leveraging their skills and creativity to drive positive change in the lives of those in rural India.

The SBI Youth for India program has witnessed enthusiastic engagement from numerous young applicants from major metropolitan cities in India, Overseas Citizens of India (OCIs), and citizens of Nepal and Bhutan. The program has made a significant impact with a growing alumni network of over 580+ individuals, impacting more than 150,000 lives through the interventions of the Fellows in more than 250+ villages spanning 20 States across India over the last 13 years.

The project also impacts youth in their future academic pursuits. About 70% of YFI alumni have gone on to pursue meaningful careers in the social sector by working in Rural Development, Public Policy, Governance, Academia, etc., thereby enabling positive change. 100+ Fellowship alumni pursued Higher Studies in development domains after their SBI Youth for India Fellowship experience, and 40+ YFI alumni have started social ventures post-Fellowship.

Bengaluru, Karnataka, 05, September 2024: Manipal Academy of BFSI, a prominent institution in skill development for the Banking, Financial Services, and Insurance (BFSI) sector, has announced a strategic partnership with Tata AIG General Insurance, a leading general insurance company in India to introduce the “Young Achievers Program”. This initiative aims to cultivate and nurture emerging talent by offering a comprehensive 5 months certification program – “Post Graduate Certification in General Insurance” that blends rigorous on-campus training, online learning, on-the-job training (OJT), and hands-on internship experience.

The Young Achievers Program is designed to equip aspiring professionals with essential skills and knowledge required to excel in the dynamic sales field of insurance. The program will be conducted over five months, combining theoretical learning with practical experience. It includes a 45-day training curriculum, starting with a 15-day online learning, followed by 30 days of on-campus training at Manipal Academy of BFSI. Participants will then undertake a 30-day internship, and complete a 3 months on-the-job training (OJT) with Tata AIG General Insurance.  Participants will receive financial support throughout the program where they will be offered stipend of Rs. 63,000/- over the span of 5 months certification program. Additionally, upon joining the organization, Tata AIG General Insurance will reimburse the program fees based on the performance ratings, within a three-year period.

Upon successful completion of the program, the candidates will be offered employment opportunities in sales with TATA AIG General Insurance. This initiative underscores TATA AIG General Insurance’s commitment to foster new talent and ensure that the next generation of insurance professionals are well-prepared to meet the evolving challenges of the industry.

“We are excited to partner with Tata AIG General Insurance to bridge the skill gap in the insurance sales sector,” said Mr. Aatash Shah, Senior Vice President, Manipal Academy of BFSI. “This program equips individuals with the necessary knowledge, skills, and practical experience to excel as Sales professionals. The job-assured nature of the program makes it a compelling opportunity for career seekers.”

Mr. Jitesh Bawa, Chief Human Resource Officer, TATA AIG General Insurance, commented, “Our partnership with Manipal Academy of BFSI reflects our commitment to nurturing future talent. This program offers a structured pathway to a successful career in insurance sales and aligns with our efforts to enhance industry standards. We are eager to support and develop the next generation of professionals through this initiative.”

Applications for the Young Achievers Program will be open from August 20, 2024.

Eligibility:

This program is open to individuals with a graduate degree and strong interest in sales.

Bengaluru, 5th September 2024 – ZETWERK, the world’s largest marketplace for contract manufacturing has announced a major milestone in the Electric vehicle (EV) sector with the approval of its 60kW and 120kW DC fast chargers by the Automotive Research Association of India (ARAI). This certification is a leap forward in ZETWERK’s commitment to bolstering the EV infrastructure in India and aligns with the government’s ‘Make-in-India’ initiative.

The ARAI, a premier research institution under the Ministry of Heavy Industries, Government of India, granted this approval after rigorous testing of ZETWERK’s DC fast chargers. These chargers are designed to meet the highest safety standards, environmental compliance, and performance, ensuring that they provide reliable and efficient charging solutions across the country.

ZETWERK’s DC fast chargers are poised to play a crucial role in expanding the EV ecosystem in India. The company has already secured contracts to supply these chargers to Indian Oil Corporation Limited (IOCL) and other private charge point operators. This partnership will increase the availability of fast-charging stations, addressing one of the critical barriers to widespread EV adoption—charging infrastructure.

“Securing ARAI certification is a big win for us and reaffirms our commitment to product quality, safety, and reliability. We are proud to contribute to India’s manufacturing growth with this certification, which supports the ‘Make in India’ initiative and emphasizes our role in promoting electric vehicle adoption through premium, domestically produced chargers. Our goal is to provide end-to-end solutions that address the current needs for future innovations in sustainable energy,” said Srinath Ramakkrushnan, Co-founder and COO of ZETWERK.

The company will be launching several exciting new products this financial year to strengthen our market presence. ZETWERK is currently engaged in research and development to expand its product offerings and is currently working on next-generation Super DC Chargers with capacities of 240kW and 360kW. These high-capacity chargers deliver faster charging times, catering to commercial and public EV charging stations. This R&D initiative reflects ZETWERK’s long-term vision of revolutionizing the EV charging infrastructure.

This ARAI certification is a milestone in our journey to revolutionize the EV charging infrastructure in India,” said Abhay Adya, Business Head – Energy Transition Business, ZETWERK. “Our DC fast chargers are set to impact the EV ecosystem by ensuring users access quick, reliable charging solutions. By collaborating with key partners like IOCL, we are helping to build a robust and sustainable EV infrastructure that will support the rapid growth of electric mobility in India.”

The partnership with IOCL, announced earlier this year, is ZETWERK’s commitment to India’s transition to cleaner energy. As part of this collaboration, ZETWERK is set to deploy over 1,400 EV fast chargers across the country. These chargers will have capacities ranging from 50kW to 120kW and will be equipped with advanced DC Dual Gun CCS2 DC Charger technology. This initiative is a cornerstone of IOCL’s renewable energy mission, aimed at reducing the carbon footprint of transportation and promoting sustainable mobility solutions.

As India accelerates its push towards electrification, fast and reliable charging infrastructure is critical. ZETWERK’s certified DC fast chargers are a much-needed addition to the country’s EV ecosystem, ensuring that private and commercial vehicles can charge quickly and efficiently. With ongoing R&D efforts and strategic partnerships, ZETWERK is positioned to lead the charge in transforming India’s EV infrastructure, paving the way for a sustainable and electrified future.

Mumbai, 05th September 2024 – Parexel, one of the world’s largest clinical research organizations (CROs) providing the full range of Phase I to IV clinical development services, today announced the strengthening of its Real World Research (RWR) offering, bringing together the company’s Scientific Data Organization (SDO) and Real World Evidence (RWE) capabilities to better meet growing customer needs. This strategic alignment will more effectively leverage Parexel’s novel study design and methodology for primary site-based real world research and secondary data/non-site-based real world research to offer customers best-in-class evidence generation solutions. Through this approach, Parexel will develop strategies and apply the right data sources that generate RWE across the product lifecycle to help differentiate customers’ products and unlock value creation beginning at the earliest stages of development.

To lead this growing area of focus, Parexel has appointed Mike D’Ambrosio as Senior Vice President, Global Head, Real World Research. In this role, Mr. D’Ambrosio will lead strategic initiatives to enhance customer engagement and delivery across Real World Data (RWD) and RWE services, helping to foster a deeper understanding of patient experiences and outcomes to ensure safety and efficacy in the drug development process.

“With the increasing complexity of asset development and the variability of stakeholder evidentiary needs across lifecycle management, the importance of RWD/RWE strategies has become a critical need. Generation of high-quality RWE across primary, secondary and hybrid data collection methodologies can accelerate and de-risk asset development, differentiate medicines in the real world setting and drive value creation across lifecycle management — ensuring new medicines can be brought to patient communities safely and effectively,” shared Mr. D’Ambrosio. “Parexel’s long history and significant expertise in scientific, methodological, analytical and operational areas uniquely positions the company as a trusted partner to industry for evidence strategy, delivery and dissemination. I’m pleased to lead our talented team as we work to solidify our position as one of industry’s leading organizations in evidence generation.”

Prior to joining Parexel, Mr. D’Ambrosio served as Vice President, Head of Real World Evidence Solutions, at Syneos Health, where he held various roles of increasing responsibility in operations, consulting and leadership over his eight-and-a-half-year tenure with the company. Most recently, he led the RWE solutions consultancy group, overseeing the strategy and delivery of real world evidence, heath economics and outcomes research, epidemiology and data sciences consulting. Mr. D’Ambrosio was also a member of the Medical Affairs leadership team, playing a pivotal role in enhancing functional capabilities, spearheading thought leadership in RWE and championing the wider adoption of RWE across the entire product development journey. He has significant experience developing and implementing growth strategies and driving go-to-market differentiation. While at Syneos Health, Mr. D’Ambrosio led several high-profile business initiatives securing preferred provider partnerships as part of the organization’s Real World Data strategy in Europe.

“The inherent value of data collected in healthcare settings and the insights it can provide into patients’ experiences are essential to the drug development process,” said Stephen Pyke, Chief Clinical Data and Digital Officer. “As the need for RWE continues to grow, particularly in the development of high-cost, complex therapies, our Real World Research team will form strategic collaborations across the industry to support our initiatives and remain flexible to the evolving needs of the healthcare landscape. Mike’s extensive experience in this area makes him a valuable addition to our team as we continue to drive innovation and provide valuable insights using RWE for customers worldwide.”