Archives November 2024

Mr. Balaji M, CEO of Clarks Exotica, Shares Insights on Ocean Hall: A Premier Destination for Weddings and MICE Events

Bangalore, November 18, 2024 – As the festive season approaches, Mr. Balaji M, CEO of Clarks Exotica Convention Resort & Spa, shares his vision for Ocean Hall, the resort’s premier venue for weddings, corporate events, and celebrations. Designed to cater to diverse occasions, Ocean Hall embodies Clarks Exotica’s commitment to quality, innovation, and responsible luxury.

“With Ocean Hall, our goal is to offer a truly premier venue that stands out for weddings, corporate conferences, and a variety of events. We’ve designed it to be both grand and adaptable, ensuring each event is unique and memorable for our guests,” said Mr. Balaji.

He emphasized Clarks Exotica’s unwavering focus on delivering exceptional guest experiences. “At Clarks Exotica, we’re deeply committed to delivering nothing less than excellence. Ocean Hall embodies this commitment, with impeccable service, modern amenities, and an ambiance that speaks to quality. We aim to make every guest experience seamless and exceptional.”

Ocean Hall’s sophisticated design and versatility are at the core of its appeal. “The right atmosphere sets the tone for any event. Ocean Hall’s design reflects sophistication and versatility, capturing the beauty and elegance our guests expect. It’s a space that leaves a lasting impression and inspires celebration,” Mr. Balaji explained.

Culinary excellence remains a priority for Ocean Hall. “Food is at the heart of every celebration. Our chefs are dedicated to crafting menus that are not just delicious but tailored to each occasion. With Ocean Hall, we bring culinary excellence to every event, offering an experience that truly delights,” he added.

Mr. Balaji also highlighted the venue’s focus on sustainability. “I believe in offering luxury that’s also responsible. Ocean Hall is a part of our commitment to sustainable hospitality—whether through eco-friendly practices or careful sourcing, we ensure our guests enjoy an experience that’s as environmentally conscious as it is luxurious.”

Looking to the future, Mr. Balaji sees Ocean Hall as a symbol of Clarks Exotica’s continuous growth and innovation. “My vision for Clarks Exotica and Ocean Hall is one of continuous growth and innovation. We’re always working to raise the bar on service, enhance our facilities, and exceed guest expectations. Clarks Exotica will continue to be a destination that surprises and delights in new ways.”

Seqrite Endpoint Security Earns AV-TEST Corporate Endpoint Protection Certification for Excellence

Pune, 18th November 2024: Seqrite, the enterprise arm of global cybersecurity solutions provider, Quick Heal Technologies Limited, has reached a significant milestone as its Endpoint Security version 18.00 has achieved certification in AV-TEST’s July-August 2024 Product Review and Certification Report for Corporate Endpoint Protection. The accolade comes as another feather in the hat for Seqrite’s enterprise security capabilities.

During the rigorous evaluation period spanning July and August 2024, AV-TEST conducted an extensive assessment of 18 endpoint protection products, with Seqrite’s solution emerging as a standout performer. The testing environment was specifically designed to mirror real-world enterprise conditions, utilizing Windows 10 Professional (64-Bit) as the primary platform. Throughout the evaluation period, all products were granted continuous access to their cloud services and update mechanisms, ensuring a true representation of their operational capabilities.

The evaluation process for the certification focused on practical, real-world threat scenarios that enterprises commonly face. It subjected Seqrite Endpoint Security version 18.0 to a comprehensive array of tests, examining its effectiveness across multiple protection layers. The demonstrated exceptional proficiency in various aspects, including system security management, real-time threat detection, and comprehensive endpoint protection. Its performance in identifying and neutralizing sophisticated attack vectors particularly stood out during the assessment period. The solution’s ability to maintain consistent protection while allowing for regular updates and cloud service integration proved its adaptability to dynamic threat landscapes.

Commenting on the development, Vishal Salvi, Chief Executive Officer at Quick Heal Technologies Limited, said, “This AV-TEST certification is more than just validation of our technology. It marks a pivotal moment in enterprise security evolution. In an era where cyber threats are becoming increasingly sophisticated, achieving perfect detection scores across complex APT-style attack scenarios demonstrates our leadership in predictive threat defense. At Seqrite, our work goes beyond just protecting endpoints; we empower enterprises to stay ahead of tomorrow’s threats. This certification reaffirms our vision of transforming enterprise security from reactive defense to proactive threat hunting and intelligent response.”

Organizations implementing Seqrite Endpoint Security version 18.0 can now leverage a solution that has proven its worth through independent testing. The certified platform offers enterprise-grade security features specifically optimized for Windows environments, seamless integration capabilities with existing infrastructure, and comprehensive protection against both known and emerging threats. The solution’s regular update mechanism and cloud-based protection features ensure that enterprises remain protected against the latest security challenges.

Powered by GoDeep.AI, an advanced malware-hunting technology that utilizes artificial intelligence to detect, analyze, and block cyber threats in real time, Seqrite Endpoint Security version 18.00 is available for immediate enterprise deployment, offering organizations a certified security solution that combines advanced threat detection with robust protection capabilities. The solution’s certification under AV-TEST’s stringent evaluation criteria positions it as an ideal choice for enterprises seeking proven, reliable endpoint protection.

Wrangler Launches Exclusive Co-Branded Merchandise Collection with SOCIAL

Bengaluru, November 18, 2024: Iconic denim and lifestyle brand Wrangler® has partnered with India’s favourite neighbourhood café, SOCIAL to launch an exclusive co-branded merchandise line. Launched at an event held in Mumbai, this highly anticipated collaboration marks SOCIAL’s debut into co-branded merchandise, featuring a limited-edition collection that fuses Wrangler®’s legendary style with SOCIAL’s urban energy and cultural influence.

The Wrangler® X SOCIAL merchandise collection fuses the iconic essence of both brands into a lively and playful lineup. Inspired by Wrangler®’s Western roots—with cowboy and biker elements—and SOCIAL’s signature touches, like bracket branding, beer pong and noodle boxes, this collection delivers bold colours and character. With oversized tees and sweatshirts for men and cropped tees for women, each piece blends Wrangler®’s adventurous spirit with SOCIAL’s vibrant and party-ready style. This is a collection that is young, fun and packed with personality—made for life’s exciting ride.

Sharing his excitement, Nitin Chhabra, CEO of ace turtle, the exclusive licensee of Wrangler® in India said, “This collaboration with SOCIAL is a bold fusion of fashion and urban culture, bringing together two dynamic brands that celebrate self-expression and creativity. With this exclusive merchandise, we’re curating an experience that embodies the pulse of the city and the spirit of adventurous optimism.”

Commenting on this collaboration, Divya Aggarwal, Chief Growth Officer, Impresario Entertainment & Hospitality Pvt Ltd added, “At SOCIAL, we’re all about creating immersive experiences that connect our communities. Our co-branded merchandise with Wrangler takes this collaboration a step further, blending music, fashion, and culture into a tangible form. Together, we’re offering our guests a unique way to celebrate the adventurous spirit and urban creativity that define both brands.”

Collective Artists Network, India’s leading new media company specializing in talent and pop culture brought the Wrangler X SOCIAL collaboration to life, organizing events at SOCIAL’s outlets across India. Sudeep Subash, Co-founder & Chief Revenue Officer of Collective Artists Network, expressed his excitement about the partnership: “By creating events that blend fashion, culture, and community, we’re enabling both brands to authentically connect with their audiences and celebrate individuality. This co-branded collection is not just about style; it’s about making a memorable impact.”

The Wrangler® X SOCIAL collection will be available at all Wrangler® retail stores, select department stores such as Lifestyle and Shoppers Stop and online. Customers can also order via a QR code at SOCIAL outlets.

Local travel within J&K picks up: Skyview by Empyrean hosts 30 tourism representatives to meet demand

Jammu: November 18, 2024 – As more locals travel within Jammu & Kashmir to explore the beautiful UT, hoteliers and other representatives of the travel and tourism sector are keeping themselves up to date on the diverse experiences they can offer to cater to this increasing demand.

Skyview by Empyrean, a premium mountain harbour that blends adventure, hospitality, and luxury in the scenic Sanget Valley, Patnitop, Jammu recently hosted 30 prominent travel agents and tour operators from within the Kashmir. Over the course of two days, the group was familiarised with the diverse offerings of the property spread across 22 acres and experienced Skyview by Empyrean’s luxurious accommodations, breathtaking vistas, and world-class amenities and hospitality.

This initiative was aimed at showcasing Skyview by Empyrean as a top destination for different experiences—from leisure getaways, weddings, and hosting of corporate events to relaxation and adventure-filled escapades.

“Post the pandemic, we are seeing an interesting shift in the travel preferences of the local residents of Jammu & Kashmir — they are travelling more locally. It was important for us to have the representatives of the tourism and travel sectors know and experience firsthand what we offer at Skyview and how uniquely positioned we are with our premium and distinct offerings to cater to our guests,” said Owais Altaf Syed, Director, FIL Industries Private Limited.

Skyview by Empyrean offers signature experiences, including India’s highest (in terms of ground clearance)gondola ride from Sanget Valley to Patnitop, luxury stays, world-class event-hosting facilities, and adventure activities such as zig-zag zipline, mountain biking, ATV ride, tubing sledge and much more . The property also engages with the local community of artisans though its Hands of Gold initiative that retails authentic products handmade by them.

Representatives of travel and tourism companies such as Holiday Heed Kashmir, Bindass Holidays, Path to Kashmir, Malik Travels, KASHMIR ROYAL TRAVELS, We3 Holidays Pvt. Ltd, Travel Connection, Haniefa Tour & Travels, RS Holidays, Elizabeth Tours & Travels, Shahanama Travels, Shangloo Travels, Meena Travel, and CNE Earth Explore were part of the group hosted by Skyview by Empyrean.

KAIF by Buland Himalay (Jatin Sharma) Featuring Pritt Kamani: An Anthem on Joy and Fear

Artiste First proudly brings you “KAIF”, a powerful Inside Out Anthem that dives into raw emotions, conquers fears, celebrates freedom, and inspires self-discovery.. “KAIF” dives deep into the emotions we all feel but rarely express, exploring the constant tug-of-war between KAIF (joy) and KHAUF (fear). The video is shot at beautiful Leh and Ladakh which played a character to the Music Film

At its heart, “KAIF” is a story about finding your true self in a world that constantly demands you to fit its mold. It’s an anthem of liberation, urging listeners to confront their fears, rise above expectations, and uncover the joy hidden within. With heartfelt lyrics by Jatin Sharma and Rohit Sharma and soul-stirring music produced by Jatin Bisht, the song takes you on a journey that’s as reflective as it is uplifting.

The lyrics are powerful and personal, with lines like “Sarhadon ke nishaan ko mitakar, yunhi mai udna chahun” express the longing for freedom, while “Baandha hai tumne bediyon se, mom ka boot mujhe bana diya” echo the frustration of being trapped. From moments of pain and suppression to sparks of strength and clarity, “KAIF” asks the universal question: What is my joy? What is my fear?

Jatin Sharma (Buland Himalay) says, “‘KAIF’ is a part of me. It’s about the battle I’ve faced with my fears and the search for true happiness. This song is my story, but I believe it’s a story many people can relate to. I hope it helps listeners reflect on their own lives and encourages them to embrace their inner joy.”

Pritt Kamani Shares “Being part of ‘KAIF’ was incredibly moving and a transformative experience for me. The song is so raw and honest, it forced me to confront my own emotions and fears in ways I hadn’t expected. The music is so powerful it compelled me to perform & act like never before. It’s not just a song, it’s an emotional journey that stays with you long after the last note fades. I’m eager for everyone to experience that connection as well. I can’t wait for people to watch it.”

Rohit Sobti, Curator, Artiste First, adds, “‘KAIF’ is a song that speaks directly to the heart. At Artiste First, we believe in supporting music that tells a story, is authentic, real, new, and creates a real impact. Jatin has poured his soul into this track, and Pritt has brought it to life authentically. We are excited to share this beautiful creation with the world. We are happy to launch the song at BIR, Himachal Pradesh which is an integral part of the creation of KAIF in last 13 months. We are happy Ayush Nathani had debut as music video director with us “

Now available on all major platforms, “KAIF” invites you to reflect on your own journey. Let its music and lyrics guide you through your fears, help you discover your joy, and remind you to stay true to who you are.

This is your moment to experience “KAIF”—a song that isn’t just about listening, but about feeling, understanding, and transforming.

Rajoo Engineers Ltd. Boosts Manufacturing Capabilities with Investment in Advanced Japanese Machinery for ‘Yantralaya’Rajoo Engineers Ltd. Expands ‘Yantralaya’ Machine Shop with Cutting-Edge Japanese Equipment

Rajkot, November 18, 2024: Rajoo Engineers Limited, a leader in the plastic extrusion machinery-manufacturing sector, has made a strategic leap with a Rs. 300 million investment in its Yantralaya, now upgraded with advanced 5-axis vertical multitasking machinery from Japan. This significant enhancement boosts Rajoo’s production capacity by 40%, while elevating precision, efficiency, and Total Quality Management (TQM) standards. This expansion enables Rajoo to meet rising global demand for high-quality extrusion machinery with minimum human intervention during the set production and reduced dependency on manual processes.

Mr. Utsav Doshi, Jt. Managing Director of Rajoo Engineers Ltd., commented on the expansion, stating, “The investment in Yantralaya and the integration of advanced machinery reflect our ongoing commitment to bringing world-class manufacturing standards to India. This expansion is not only about increased production; it is about harnessing technology to enhance precision, reduce human intervention, and ultimately create value for our customers. Yantralaya stands as a testament to our vision of pushing boundaries in manufacturing excellence.”

Ashoka University’s Prof. Projit Bihari Mukharji Wins 2024 Pfizer Award for Groundbreaking Book

New Delhi, November 18, 2024 – Ashoka University is proud to share that Professor Projit Bihari Mukharji, a distinguished historian at the University and Head of the History Department has been honored with the 2024 Pfizer Award for his acclaimed book, “Brown Skins, White Coats: Race Science in India, 1920–66”. The award, presented by the History of Science Society, recognizes Mukharji’s pioneering research that uncovers the complex intersections of race, science, colonialism and nationalism in India. Through meticulous scholarship, Mukharji’s work provides critical insights into how scientific practices were entangled with racial ideologies, reshaping our understanding of race science within a colonial context.

The Pfizer award is an annual award given by the History of Science Society (HSS) to an outstanding book on the history of science and which has made a significant contribution to the understanding of the history of science. Professor Mukharji’s book, which explores the intersection of colonialism, scientific practices, and the development of healthcare systems in South Asia, has received widespread critical acclaim for its depth, originality, and exploration of historical narratives in genetic studies.

Professor Mukharji’s award-winning book provides a path-breaking contribution to the discussion of race in postcolonial societies. It offers a richly detailed and largely overlooked history of the mobilization of racial thinking and of race science in anticolonial movements and postcolonial nationalism.

In this stirring book, Projit Bihari Mukharji illustrates how India appropriated and repurposed race science to its own ends and argues that these appropriations need to be understood within the national and regional contexts of postcolonial nation-making—not merely as footnotes to a Western history of “normal science.”

On receiving the Pfizer award, Professor Projit Bihari Mukharji said“I am delighted beyond words to receive the Pfizer Award, as it marks the first time in 66 years that the prize has gone to a book on India. This recognition not only honors my work but also acknowledges the importance of examining such overlooked histories of medical knowledge and practice. I am thrilled that my work has significantly contributed to a broader understanding of global medical history.”

“We are thrilled to congratulate Professor Mukharji on receiving this prestigious recognition,” said Prof. Somak Raychaudhuri, Vice Chancellor of Ashoka University“His work not only advances the field of history but also sheds light on the deeply interwoven legacies of colonialism and medicine, providing essential perspectives on the subject. This award is a testament to his dedication to scholarship and his ability to engage with complex historical questions in a truly impactful way.”

Projit Bihari’s research largely focuses on the histories of science and medicine in modern South Asia. He is also the author of Nationalizing the Body: The Medical Market, Print and Daktari Medicine (London, 2009), Doctoring Traditions: Ayurveda, Small Technologies and Braided Sciences (Chicago, 2016) and, most recently, Brown Skins, White Coats: Race Science in India, 1920-66 (Chicago, 2022). His articles have appeared in journals such as IESHR, JAS, CSSH, History of Science, Osiris, Technology & Culture, Bulletin of the History of Medicine, etc.

Published by the University of Chicago Press, Professor Mukharji’s Brown Skins, White Coats has been reviewed by leading experts, authors and academic platforms such as Oxford University’s Social History of Medicine; Journal of the History of Biology; Partha Chatterjee, Columbia University; Keith Wailoo, Princeton University, Elise K. Burton, University of Toronto, amongst others.

The Viceroy Estate Presents ‘Eyes of the Untamed – The Continuum’ by Monish Bali

New Delhi, November 18, 2024 – Following his debut exhibition’s tremendous success, Monish Bali returns with Eyes of the Untamed: The Continuum, an extraordinary showcase of his mastery in charcoal art. Presented by The Viceroy Estate, this solo exhibition will take place at The Travancore Palace, New Delhi, on the 20th and 21st of November, 2024, offering art enthusiasts and wildlife lovers an opportunity to experience Bali’s unique perspective on the animal kingdom.

Building on his acclaimed first exhibition, The Charcoal Chronicles, Monish Bali has cemented his place as an avant-gardist in Indian art. His journey began in 2016 with a vision to create a gallery space that pays tribute to traditional art forms while embracing the untamed vibrancy of the natural world. The result was The Wild Whispers, a gallery concept and philosophy that brought together recreations inspired by master artisans and Bali’s love for nature’s beauty. To Bali, art is not static—it is a living, breathing entity, restless and continually evolving. This philosophy comes to life in The Charcoal Chronicles, his debut solo exhibition curated by the acclaimed Ashish Soni, which revealed his commitment to capturing nature’s beauty with reverence and wonder.

Eyes of the Untamed: The Continuum elevates Bali’s distinctive approach, capturing the spirit and raw beauty of wildlife with a focus on one extraordinary feature – the eyes. Through his signature technique, Bali renders each animal with a touch of vibrant color solely in the eyes, evoking an emotional connection and sense of life that extends beyond the canvas. The exhibition includes a powerful collection of animals from around the world: the proud lions of the African savannah, India’s revered Royal Bengal tigers, majestic Indian elephants, and the mystical snow leopards of the Himalayas. Each meticulously crafted piece demonstrates Bali’s profound attention to detail and love for the natural world.

Reflecting on his journey, Bali says, “With Eyes of the Untamed: The Continuum, I want to invite viewers into the intimate world of these creatures, to feel their strength, vulnerability, and spirit. By focusing on the eyes, I aim to create a bond between the observer and the observed, to remind us of our shared existence on this planet.”

This exhibit, curated by designer Ashish Soni, offers an immersive experience that delves into introspective themes of self-discovery, growth, fragility, perseverance, and the discipline of attentive observation. Bali’s work invites viewers to explore these themes through the silent, layered stories of his subjects, revealing the soul of each creature through his skillful application of charcoal. By adding vibrant colors solely to the eyes, Bali allows these majestic creatures to look back at the viewer, reflecting strength, vulnerability, and the untamed spirit of the wild. The musical backdrop is composed by the celebrated classical artists Amaan and Ayaan Ali Bangash, adding an emotive layer to Bali’s already captivating pieces.

Nisara Participation in Beautyworld Middle East Marks a Key Milestone in Its Global Expansion Strategy

18th November 2024 New Delhi : Nisara, an emerging brand in the fragrance industry, successfully showcased its latest offerings at the highly anticipated Beautyworld Middle East 2024, held at the Dubai World Trade Centre from October 28 to 30. The event brought together key players in the beauty and fragrance sector, providing Nisara with an ideal platform to engage with global audiences and highlight its innovative products.

With a prime location at Stand SA-I11 in the Trade Centre Arena (SA), Nisara attracted a significant number of attendees, including industry experts, buyers, and potential partners. The brand captivated visitors with its meticulously crafted products, known for blending modern aesthetics with timeless elegance. Nisara’s display demonstrated its commitment to quality, creativity and reinforcing its reputation as a premium choice in the fragrance industry.

Commenting on Nisara’s participation, Tarvinder Pal, Chief Executive Officer of Nisara, said, “Our experience at Beautyworld Middle East 2024 has been inspiring and transformative. Engaging with such a diverse audience of beauty enthusiasts and industry pioneers has reaffirmed our belief in the power of exceptional quality and innovation. We are excited about the new partnerships and opportunities we have created, which will be pivotal as we continue our journey to set new standards in the fragrance industry.”

Nisara’s participation at Beautyworld Middle East 2024 marks a significant milestone in its ongoing mission to establish a global presence, ensuring that quality remains at the forefront of every creation.

Popular cars with Built-in Air Purifiers for Daily Winter Commuting

Air pollution continues to be a significant public health challenge in India, impacting both rural and urban communities. A recent report by Climate Trends highlights widespread elevated levels of fine particulate matter (PM2.5), one of the most harmful types of air pollution, across the country. This data highlights that air pollution is not limited to urban areas but is, instead, a nationwide concern.

An average Indian spent 59 minutes to travel 20 kms one way to work last year in key metro cities, compared with 51 minutes to cover 17 kms before the pandemic, said the report, ‘2023 On Wheels: How India Moved In Sync’, by office commute platform.  In response to this growing challenge, automotive manufacturers have started integrating sophisticated air purification technologies into their latest models. Here are list of popular models with integrated air purifiers.

MG Hector – The MG Hector stands out with its striking design and cutting-edge features, led by an advanced in-built PM 2.5 Air Purifier and Ionizer system for a consistently fresh cabin environment. The SUV boasts India’s largest 35.56 cm (14-inch) HD Portrait infotainment screen, complemented by innovative features like a Digital Bluetooth key with sharing function, wireless charging, and ventilated front seats. Safety and intelligence merge with Traffic Jam Assist among 11 ADAS features, while the i-SMART technology offers over 75 connected car features. Adding to its premium appeal, the Hector delivers exceptional value as the best-priced SUV with a panoramic sunroof in India.

Hyundai Venue – The Hyundai Venue, a compact SUV renowned for its feature-rich variants, offers three fuel-efficient engines and five gearbox options. It has the signature Hyundai quality, attractive design, and space to comfortably seat four occupants. It is equipped with HEPA filter technology; this urban SUV effectively cleanses the cabin air of harmful particles. The new Hyundai VENUE is designed to keep you connected to both your car, and the world around you. Between the Alexa and the 60+ feature-loaded Bluelink, you’ve got everything you need to make your drives exciting.

Kia Sonet – The new Kia Sonet along with a bold design comes equipped with pure air purifiers with virus and bacteria protection that sharpens the sense of comfort. It has a digital cluster of 10.25 inches (26.03 cm) along with a 360 degree camera with blind view monitor in cluster. Additionally, the new sonet is built with 15 safety features including ADAS Level 1 with 10 autonomous features.

Nissan Magnite – The Nissan Magnite offers an elegant Design with two engine options: a 1.0-liter naturally aspirated petrol engine with 72 horsepower, which feels slow, and a more powerful and smooth 1.0-liter turbocharged petrol engine with 100 horsepower. Nissan offers the Magnite sub-compact SUV with an automatic PM 2.5 air purifier as a part of the optional Tech Pack which is reserved for the top-end XV Premium. Moreover, the new Nissan Magnite is packed with 55+ Active and Passive Safety Features (40+Standard) to ensure the highest standards of safety for you and your loved ones.

Tata Harrier – The Tata Harrier elevates the premium SUV experience with its sophisticated XOMATIC air purification system, effectively eliminating both pollutants and bacteria for a healthier cabin environment. The tech-rich interior showcases a 12.3-inch touchscreen with wireless Android Auto and Apple CarPlay, paired with a 10.25-inch digital driver’s display and premium JBL 10-speaker system. Luxury features abound, including dual-zone AC, ventilated front seats, powered driver and co-driver seats, wireless charging, a panoramic sunroof with mood lighting, and a gesture-enabled powered tailgate, all working together to create a refined driving experience.

MG Gloster – The MG Gloster redefines premium SUV standards with its advanced dual-zone air purification system, featuring PM 2.5 filtration that ensures pristine air quality throughout its spacious cabin. This seven-seater marvel combines cutting-edge technology with luxury, offering seven driving modes, advanced driver assistance, and over 75 connected car features through i-SMART integration. The Gloster delivers premium amenities including a 20.32 cm Multi-Information System, leather seating, 64-color ambient lighting, and over 30 safety features. Every detail, from its best-in-class interior space to the sophisticated air management system, reinforces its position as a comprehensive luxury SUV package.

These vehicles represent a significant step forward in automotive technology, where the focus has expanded beyond traditional parameters like performance and comfort to include passenger health and wellness. As air quality concerns continue to grow in urban areas, these built-in air purification systems offer a valuable feature for health-conscious consumers, making the daily commute not just a journey from point A to B, but a breath of fresh air in an increasingly polluted world.