Archives November 2024

Ingersoll Rand India Appoints Sunil Khanduja as Managing Director

New Delhi, India, 18th November 2024– Ingersoll Rand, a global leader in mission-critical flow creation and industrial technologies, has announced a strategic executive leadership role enhancement aimed at strengthening the company’s capabilities and advancing its long-term growth strategy. This leadership change is expected to fortify Ingersoll Rand‘s mission to create value for employees, customers, and communities across India.

The Company’s Board of Directors has appointed Mr. Sunil Khanduja as the Managing Director for Ingersoll Rand (India) Limited, for a five-year term from November 12, 2024, to November 11, 2029. He will be leading complete Compression Systems & Services business in India.

Prior to this, he served as the Business Head for one of the key verticals in Ingersoll Rand India and also managed Ingersoll Rand EMEIA (Europe, Middle East, India, and Africa) Operations as Director of multiple global manufacturing locations and warehouses. In these roles, he significantly contributed to business growth, supply chain and operational excellence.

His strategic vision, ownership mindset, and unwavering focus on delivering results align with organizational goals to make life better for our customers and employees while maximizing shareholder value.

Commenting on his appointment, Sunil Khanduja said, “Our ‘in the region, for the region’ approach is closely aligned with global Ingersoll Rand‘s strategy. By focusing on local innovation and customer needs, we aim to drive growth in India while contributing to our broader organizational goals.”

IIHMR University Introduces Advanced Management Programs to Tackle Critical Healthcare and Development Challenges

18th November 2024: IIHMR University, a leading health management research university in India is pleased to announce a series of specialized cutting-edge Management Development Programs (MDPs) scheduled for November 2024. These programs are meticulously designed to equip healthcare professionals with advanced skills and knowledge in public health, operations management, development sector grants, mental health management, and gender equality and sustainable development.

Commenting on these upcoming MDPs, Dr. PR Sodani, President, IIHMR University shared, “As a leader in healthcare management and research, our institute is dedicated to equipping professionals with the tools, know-how, and insights required to make a substantial impact on universal healthcare. Our forthcoming MDPs reflect our commitment to addressing vital issues including healthcare efficiency, mental health, gender equality, and development sector management showcasing our awareness and readiness to contribute to the development of healthcare ecosystem. Through these programs, we aim to foster a community of skilled professionals capable of driving transformative changes that benefit society as a whole.”

Starting from November 18 to November 22, these MDPs are designed for both national and international students covering a diverse range of fields. The curriculum covers a broad spectrum of topics, including Analytics and Decision Support in Health Care Operations Management, Managing Grants and Contracts in the Development Sector, Assessing, Detecting and Managing Mental Disorders, and Empowering Gender Equality and Sustainable Development Goals.

Sr. No. Programme Title Programme Coordinator Date
1 Analytics and Decision Support in Health Care Operations Management Dr. Susmit Jain 18/Nov/2024 – 20/Nov/2024
2 Managing Grants and Contracts in the Development Sector Dr. Dhirendra Kumar 18/Nov/2024 – 20/Nov/2024
3 Assessing, Detecting and Managing Mental Disorders Dr. Nutan Prabha Jain 20/Nov/2024 – 22/Nov/2024
4 Empowering Gender Equality and Sustainable Development Goals Dr. Varsha Tanu 20/Nov/2024 – 22/Nov/2024

These programs are aimed at empowering professionals and equipping them with critical skills necessary to address contemporary challenges in healthcare, development, mental health, and gender equality.

The upcoming MDPs, led by esteemed IIHMR faculty, are meticulously designed to provide intensive, hands-on learning and practical frameworks. Each program aligns with the University’s mission of contributing to societal development and effective healthcare management.

Kidzee Launches Special Children’s Day Campaign Focused on Nurturing Well-Rounded Growth

18 November 2024 – Kidzee, India’s leading preschool chain, has launched a heartfelt 360-degree campaign celebrating Children’s Day. Alongside this, Kidzee has also unveiled Kidzee Elementary School (KES), catering to students from Classes 1 to 5. While the campaign celebrates the joy and spirit of children, KES reflects Kidzee’s commitment to fostering holistic student growth through innovative curricula and supportive learning environments.

The newly released commercial beautifully encapsulates Kidzee’s approach to learning, showcasing how children are encouraged to use their imagination, making education an enjoyable and engaging experience. This philosophy is central to Kidzee Elementary School, which offers education from pre-primary through to Grade 5, seamlessly aligning with the National Education Policy to foster early childhood care and comprehensive development.

At the heart of this new offering is the Pentemind approach, a comprehensive pedagogy and curriculum that integrates academic rigour with emotional intelligence, creativity, and curiosity. Accompanied by a user-friendly app, Pentemind focuses on experiential and inquiry-based learning, providing a strong foundation for lifelong learning while equipping children with a balanced mix of cognitive, social, emotional, and physical development. This approach embodies Kidzee’s commitment to nurturing resilient, empathetic, and intellectually empowered learners who thrive both academically and personally.

As part of the celebrations, Kidzee hosted a Rewards and Recognition (R&R) ceremony to honour the dedication of its educators and to showcase the transformative impact of its flagship Pinnacle programme. The highlight was the premiere of a captivating TVC that encapsulates how Pentemind nurtures children’s potential through its focus on experiential and inquiry-based learning, fostering holistic development and empowering young learners.

Manish Rastogi, CEO of Kidzee, remarked : “We’re delighted to launch this initiative, which embodies Kidzee’s vision of fostering learning spaces that celebrate individuality while equipping children with essential life skills. With KES and the transformative Pinnacle programme, we’re extending our vision to empower young learners with creativity, curiosity, and confidence.”

This 360 degree campaign and KES launch mark a step forward in redefining early and primary education in India, moving beyond traditional methods to create environments that nurture well-rounded individuals ready to embrace life’s challenges.

Strategic Alliance: Sushma Group Collaborates with Bayside Corporations to Expand Kasauli Project Sales

Sushma Group, a leading real estate developer from Chandigarh & a reputed name in North India, has entered into a landmark partnership with Bayside Corporations (BCS), an NCR based Well-established name in luxury selling of Indian real estate, to accelerate the sales of its exclusive projects in Kasauli. This collaboration marks one of the first exclusive selling agreements in the hill station real estate market and aims to achieve a Gross Transaction Value (GTV) exceeding Rs 350 crore.

As part of this strategic partnership, Bayside Corporations is entrusted with the sale of over 400 units, representing half of Sushma Group’s total inventory of 800 units in the picturesque Kasauli Hills. The collaboration leverages Sushma Group’s expertise in crafting luxury living spaces and Bayside Corporations’ proven sales acumen and expansive network to target high-net-worth individuals (HNIs), NRIs, and discerning domestic buyers seeking premium hill station properties.

Prateek Mittal, Executive Director, Sushma Group, commented on the partnership: “Our alliance with Bayside Corporations is a pivotal step toward expanding the reach of our luxury hill projects. These developments embody the tranquility and opulence that discerning buyers seek in Kasauli. With Bayside’s expertise, we aim to not only achieve but surpass our ambitious sales targets, bringing unparalleled value to our customers and investors.”

Through this partnership, Bayside Corporations will focus on enhancing the visibility of Sushma’s Kasauli projects, highlighting their premium design, world-class amenities, and investment potential.

Prashant Sharma, Regional Director, Bayside Corporations, says, “The partnership with Sushma Group aligns perfectly with our commitment to delivering high-quality real estate experiences. With growing demand for properties in hill destinations like Kasauli, we aim to create a seamless purchasing process while maximizing the market potential of these exceptional developments.”

Ambika Saxena, Director – Corporate Communications adds, “The growing popularity of hill station properties, driven by increased interest in second homes, vacation retreats, and rental income opportunities, presents significant opportunities for both entities. This collaboration is set to redefine the luxury real estate landscape in Kasauli by catering to the evolving preferences of buyers seeking exclusivity, comfort, and scenic living. We are also planning to bring in unique marketing campaigns to enhance visibility of the projects.”

By leveraging their combined strengths, Sushma Group and Bayside Corporations are poised to make a transformative impact in the luxury hill station property segment, setting a benchmark for premium real estate in the region. Headquartered in NCR, Bayside Corporations has already been a leading luxury real estate consultant in the premium markets of Goa & UAE and with this alliance, it has announced it’s entry in tricity market.

From Diagnosis to Empowerment: Navigating the Epilepsy Journey

Dr. Ravi Kumar C P, Consultant - Pediatric Neurology, Aster CMI Hospital, Bangalore

By – Dr. Ravi Kumar CP, Consultant – Pediatric Neurology, Aster CMI Hospital, Bangalore

Epilepsy is one of the most common neurological disorders affecting approximately 1 in 100 people in India. Characterized by recurrent seizures, which result from abnormal electrical activity in the brain. Seizures can vary in type and severity, and their unpredictability can significantly impact the daily life and well-being of those affected. Despite its prevalence, epilepsy remains underdiagnosed and misunderstood in many parts of the world. Through increased awareness, appropriate treatment, and lifestyle changes, individuals with epilepsy can lead fulfilling lives.

Symptoms

The hallmark symptom of epilepsy is seizures, but their nature can vary greatly.

Focal Seizures: These originate in one area of the brain. They can be further divided into simple partial seizures (where consciousness is preserved) and complex partial seizures (where consciousness is impaired). Symptoms may include unusual sensations, changes in perception, or involuntary movements.

Generalized Seizures: These involve both sides of the brain. The most common type of generalized seizure is the tonic-clonic seizure (formerly known as grand mal), which involves loss of consciousness, muscle rigidity, and rhythmic jerking movements. Other generalized seizures include absence seizures (brief lapses in consciousness), atonic seizures (sudden loss of muscle strength), and myoclonic seizures (sudden, brief jerks of the body).

Diagnosis

The diagnosis of epilepsy typically involves a combination of medical history, physical examination, and specialized tests. The most common diagnostic tool is an electroencephalogram (EEG), which measures the brain’s electrical activity. The EEG can detect abnormal patterns that indicate epilepsy, especially during or after a seizure. Additional tests, such as magnetic resonance imaging (MRI) or computed tomography (CT) scans, may be conducted to rule out structural abnormalities in the brain or other underlying conditions that could contribute to seizure activity.

In some cases, blood tests may be performed to check for metabolic or genetic factors, infections, or other medical conditions that could trigger seizures. A detailed assessment by a neurologist is critical to differentiate epilepsy from other conditions that may mimic seizure-like symptoms.

Management & Prevention

In recent years, dietary strategies have emerged as a conventional treatment, particularly for individuals whose seizures are difficult to control with medication. The two most commonly studied dietary approaches are the ketogenic diet and the low glycemic index treatment.

Ketogenic Diet: The ketogenic diet is a high-fat, low-carbohydrate diet that has been shown to reduce seizures in some people with epilepsy. On a ketogenic diet, the majority of your calories come from fats (about 70-80%), with a moderate amount of protein (around 20-25%), and very few carbohydrates (only about 5-10%).

Fats: This includes foods like meat, fish, butter, oils, avocados, and nuts.

Proteins: Foods like eggs, cheese, and meats like chicken, beef, and fish are common.

Carbohydrates: You avoid or eat very small amounts of high-carb foods like bread, pasta, rice, potatoes, sugary snacks, and most fruits.

Low Glycemic Index Diet: The Low Glycemic Index (GI) Diet is an eating plan that focuses on choosing foods that cause a slower rise in blood sugar levels. The idea is to eat foods that are digested more slowly, helping to keep blood sugar levels steady rather than causing sharp spikes and crashes.

High-GI foods (like white bread, sugary snacks, and sodas) cause a quick spike in blood sugar because they break down quickly into sugar.

Low-GI foods (like whole grains, legumes, and most vegetables) break down more slowly and lead to a gradual rise in blood sugar.

Treatment

Epilepsy treatment focuses on controlling seizures and improving the quality of life for the patient. The approach typically involves a combination of medication, lifestyle adjustments, and in some cases, surgical intervention.

Medications: Antiepileptic drugs (AEDs) are the most common treatment for epilepsy. These medications help to regulate the brain’s electrical activity and prevent seizures. It may take time to find the right medication and dosage for each individual, and some patients may experience side effects that require adjustments to their treatment plan.

Surgery: For patients who do not respond to medications, surgical options may be considered. Surgery involves removing the part of the brain responsible for seizure activity. In some cases, a procedure called vagus nerve stimulation or deep brain stimulation may be used to help control seizures.

Despite the significant advances in understanding and treating epilepsy, there remains a widespread lack of awareness about the condition. Raising awareness is crucial to improving the lives of people and by enhancing access to effective treatments.

A multi-faceted plan of action should also include better integration of dietary therapies, holistic approaches, and individualized care to address the diverse needs of individuals living with epilepsy. By fostering a deeper understanding of epilepsy and promoting timely intervention, we can ensure that those affected by this disorder lead healthier, more empowered lives.

Tolerance stems from humanity, which paves the way for natural law

Let’s observe the International Day of Tolerance on 16th November

Dr Birbal JhaBy Dr. Birbal Jha

A video of two persons picking up a quarrel with each other over a petty issue of parking a car a bit wrongly went viral on the virtual campus of WhatsApp University a week ago. The war of words turned into an ugly physical fight, maybe due to their ego clash. The exchange of violent blows gave the impression that they were settling a score through hardcore wrestling as if they were uneducated musclemen. What ensued further? Worse!

The crowd began to spill over. But then they were all mute onlookers. Some of them certainly did the videography of what was happening on the fateful day to create a creative for either instant or future entertainment, or documentary proof. The security guards of the society were of no use as the parties involved in the violent brawl were from the same apartment.

However, someone’s common sense prevailed and came to the rescue to avoid any further untoward incidents. Up with the number 100! The state machinery to enforce law and order even in the high-rise society of highly educated residents living together! The cop had to be called to intervene in the dispute and re-establish peace in the posh society of Delhi-NCR. Constabulary had to swing into action.

The chances of reconciliation were not seen from any angle. No patch-up ensued. Both of them were so infuriated, and screaming abuses as if they had a doctoral degree in invectives and expletives. Thanks to the police intervention, both of them came to their senses when they were told to reach the police station with them in the gypsy. May God save this world! May a sense of tolerance prevail!

What does the story say? People are losing a sense of tolerance which is needed everywhere, more particularly in an enclave where people from different tribes, social settings, and races come together to live and send across a strong message of co-existence.

However, Albert Einstein says, “Laws alone cannot secure freedom of expression; in order that every man presents his views without penalty, there must be a spirit of tolerance in the entire population.”

Tolerance or toleration recognizes the universal human rights and fundamental freedoms of others. Only tolerance can ensure the survival of mixed communities in every region of the globe. We need to show a certain degree of tolerance if you are living in an enclave though. We are naturally diverse.

It reminds me of a story about Saas-Bahu, a mother and daughter-in-law. The latter seeks advice from a sage on how to resolve her complaint that her mother-in-law is a motormouth and often falls out with her on a trivial issue. The saint gave lovely advice to follow and practice doing so in letters and spirit to prevent any confrontation. The sage instructed, “Take a glass of water mixed with a teaspoonful of Ganga water. Take a mouthful of sip and retain the same in your mouth as long as your mom-in-law goes on speaking anything. The Bahu listened to him carefully and took the advice seriously, and everything worked perfectly. It takes two to tango. It takes two to quarrel.

Tolerance is a result of humanity encompassing compassion, disposition, sympathy, generosity, and forgiveness. The axiom — To err is human, forgive is divine — forms the fundamental law of nature. The American author Helen Adams Keller writes, “Toleration is the greatest gift of the mind; it requires the same effort of the brain that it takes to balance oneself on a bicycle.”

Our ideas may differ greatly from those of our neighbors, but our feeling of tolerance may be able to bring us together. However, we have heard and seen the fatwa of decapitating those who reject any other religious beliefs.

We can’t be perceived as being superior because of our ethnicity, color, complexion, race, religion, or tribe. We happen to be inferior to those whose fundamental rights are violated. Superior individuals possess both a strong heart and a keen intellect.

The Nobel Peace Prize Laureate Liu Xiaobo rightly points out “Hatred is corrosive of a person’s wisdom and conscience; the mentality of enmity can poison a nation’s spirit, instigate brutal life and death struggles, destroy a society’s tolerance and humanity, and block a nation’s progress to freedom and democracy.

Tolerance stems from humanity, which paves the way for natural law. The act of not accepting or respecting the beliefs, ways of life, cultures, or attitudes of others is a social intolerance. What is needed is to raise the profundity of tolerance and contain religious, racial, and tribal intolerance.

To mark the International Day of Tolerance on 16th November, let’s recognize the threat of those trying to divide us and create social discord and disharmony. Further, let’s work for social stability, solidarity, and mutual understanding through dialogues, discussions, debates, and talks.

 

Disclaimer: The opinions and views expressed by the author are solely their own and do not reflect the views or opinions of Shreyas Web Media Solutions Pvt Ltd.

BPCL Shines at 18th Global Communication Conclave, Wins Multiple Awards

Mumbai/Mangalore, November 16, 2024 – Bharat Petroleum Corporation Limited (BPCL), a Fortune Global 500 Company and proud ‘Maharatna,’ has achieved a remarkable feat at the 18th Global Communication Conclave, hosted by the Public Relations Council of India (PRCI).

BPCL earned multiple accolades at the 14th PRCI Excellence Awards 2024 and the prestigious 15th Chanakya Awards 2024, showcasing its commitment to excellence in communication and brand storytelling. At the PRCI Excellence Awards 2024, BPCL secured top honours, including a Silver Trophy for its outstanding Corporate Brochure and impactful Community Impact Communication. The company also received Bronze awards for its exemplary PR Case Study and creative Television Commercials, alongside a Consolation Prize for its comprehensive and well-structured Annual Report.

The 15th Chanakya Awards 2024 recognized individual excellence within BPCL. Shri Abbas Akhtar, Executive Director (PR & Brand), received the prestigious Excellence in Corporate Reputation Award for his visionary leadership in elevating BPCL’s brand image. Shri Saurabh Jain, Deputy General Manager, won the Outstanding Event Manager of the Year award for his exceptional contributions to executing impactful and memorable events. Additionally, Shri Khalid Ahmed received the Digital Media Innovation Award for his innovative work in enhancing BPCL’s digital footprint and engagement.

“We are honoured to receive these prestigious awards, which validate our efforts in elevating BPCL’s brand image through innovative communication strategies,” said Shri Abbas Akhtar, Executive Director (PR & Brand). “This recognition fuels our passion to continue setting new benchmarks in corporate reputation and brand storytelling.”

The Global Communication Conclave 2024, which was held in Mangalore, was graced by Hon’ble Minister of State for Power and New & Renewable Energy, Shri Shripad Yesso Naik and Miss Global India 2024, Sweezal Furtado.

As BPCL continues to set benchmarks in the industry, these recognitions highlight the company’s unwavering dedication to excellence, innovation, and impactful communication. BPCL remains committed to pushing boundaries, driving positive change, and strengthening its position as a trailblazer in the global energy landscape.

Doctors at Fortis Mohali Saves Cancer Patient with Complex Kidney Cancer Using Advanced Robotic-assisted surgery

Mohali, 16 November 2024: A team led by Dr. Dharmender Aggarwal, senior Uro-oncologist and robotic surgeon at Fortis Hospital, Mohali, has successfully performed a complex robotic-assisted surgery to remove a massive 14-centimetre kidney tumour and tumour thrombus (blood clot) from a 62-year-old patient. This advanced surgery, performed with the cutting-edge da Vinci robotic system, is the first of its kind in Punjab, Himachal Pradesh and Jammu & Kashmir, demonstrating the effectiveness of robotic-assisted surgery for high-risk cases.

The 62-year-old patient initially experienced blood in his urine. After initial treatment at local centres, scans revealed a 14 cm tumour in his right kidney, which had completely replaced the organ and formed a thrombus (blood clot) that extended into the renal vein and inferior vena cava (IVC), the main vein returning blood to the heart. The surgery required removing both the tumour and the thrombus from the kidney, renal vein, and IVC, making it a highly complex procedure.

“This type of advanced kidney cancer typically requires a highly invasive procedure, with significant risks of blood loss and complications. However, we opted for a robotic-assisted radical nephrectomy combined with an IVC thrombectomy, a procedure that requires extreme precision to safely remove both the kidney and the tumour thrombus,” said Dr. Aggarwal, adding, “Using the advanced da Vinci robotic system, we carefully dissected the inferior vena cava, placed slings to control blood flow, and removed the tumour thrombus along with the affected part of the IVC. We then repaired the vein, ensuring proper blood flow. The complex part of surgery was completed in just 12 minutes, which would have taken 20-30 minutes in the traditional approach.”

Remarkably, the procedure, completed robotically, resulted in minimal blood loss, far less than in traditional open surgery, eliminating the need for a transfusion. Moreover, adoption of this advanced surgical technique reduced the risk of cardiac arrest and respiratory failure while doing the IVC thrombectomy. The patient was discharged after three days with minimal discomfort, benefiting from quicker healing, reduced pain, and a shorter hospital stay.

The patient expressed his gratitude for the care he received at Fortis Hospital, Mohali, saying, “I was deeply concerned about the risks involved, but Dr. Aggarwal and the entire team reassured me at every step. I am amazed at how quickly I was able to recover and return home.”

This case highlights the capabilities of robotic-assisted surgery for managing complex and high-risk cases. The da Vinci robotic system offers enhanced magnification, greater precision, and reduced blood loss, making it an essential technology for complex surgeries like this.

“We have set a new standard for what can be achieved with surgical robotics in North India. We hope that more hospitals in the region will adopt this technology, and that more surgeons will undergo specialised training in robotic techniques. This is the future of surgery, and it offers significant benefits for both patients and medical professionals alike,” Dr. Aggarwal added.

Indian Olympic Medalists 2024 Felicitated with MG Windsors

November, 2024: The Indian contingent at the 2024 Paris Olympics exhibited sheer resilience in gaining a respectable feat and paving the way for other aspiring future athletes. In recognition of their hard work and relentless pursuit of excellence, JSW Sports and JSW MG Motor India honored these sports stars with the MG Windsor, India’s 1st Intelligent CUV that has created a disruption in the Indian Passenger Electric Car market.

The Olympic medalists from India participated and won medals in various sporting events such as Javelin Throw, Pistol & Rifle Shooting, Wrestling and Hockey. These celebrated Olympians received the keys to their MG Windsors at an event in Chandigarh from company representatives. Among other dignitaries who graced the occasion were Parth Jindal, Managing Director of JSW Cement & JSW Paints, and Founder of JSW Sports, Rajeev Chaba, CEO Emeritus, JSW MG Motor India, Biju Balendran, Managing Director, JSW MG Motor India, Satinder Singh Bajwa, Chief Commercial Officer, Gaurav Gupta, Chief Growth Officer, JSW MG Motor India, JSW MG Motor India and various dealer partners of MG from across the country.

MG Windsor, India’s 1st Intelligent CUV, has been receiving encouraging response since its launch from customers. Within a span of 24 hours from the booking’s commencement, it garnered over 15,000 bookings and emerged as the best-selling Passenger Electric Car in the month of October. The MG Windsor combines the comfort of a sedan and the expanse of an SUV offering a luxurious business-class experience to customers. It is offered with futuristic aerodynamic design, spacious and opulent interiors, reassuring safety, smart connectivity, driving comfort, and many hi-tech features.

In addition, customers are ensured complete peace of mind ownership experience through various initiatives such as Battery-As-A-Service, a lifetime warranty on the battery for the first owner, assured 60% buyback after three years, and one-year free charging at public chargers using the eHUB by MG app. The MG Windsor is equipped with a 38 kWh Li-ion battery pack, which is IP67 certified, delivering an impressive performance of 100KW (136ps) power and 200Nm Torque through four driving modes (Eco+, Eco, Normal and Sport) that results in a 332 km ARAI certified range on a single charge.

Streax introduces revolutionary Shampoo Hair Colour in South India at accessible price point

Hyderabad, 16 November 2024 – Streax, a hair colour brand from Hygienic Research Institute Pvt Ltd (HRIPL), known for its innovation and contemporary styling products is excited to introduce its Streax Insta Shampoo Hair Color to the dynamic South Indian markets of Andhra Pradesh-Telangana and Karnataka. With this launch, Streax offers an accessible, quick, and easy solution for today’s fast-paced lifestyles, providing 100% grey coverage in just five minutes.

Streax Shampoo Hair Color, now at just Rs 10, brings innovation and convenience to South India—the biggest market for shampoo hair color. Enriched with almond oil and noni extracts, and free of ammonia and sulfates, it offers a gentle, conditioning experience that leaves hair smooth and healthy-looking. This new Rs 10 pack aims to make shampoo hair color accessible to a wider audience, enabling an upgrade to this innovative format while driving category penetration.

Speaking on the expansion to South Indian markets, Mr. Dheeraj Arora, MD & CEO of HRIPL said, ‘South India is emerging as a crucial driver for growth in the hair color segment, with the region experiencing remarkable growth, and Shampoo Hair Color (SHC) leading the category with impressive growth. We’re excited to disrupt the market with a highly accessible price point, offering consumers a convenient and affordable hair color solution at just Rs 10. This strategic pricing, combined with our commitment to ensuring product availability across key markets, reflects our focus on expanding share and meeting the evolving needs of consumers in South India”.

Priyanka Puri, Senior Vice President of Marketing at HRIPL, adds, ‘’With Streax Shampoo Hair Color priced at just Rs 10, we aim to make innovative hair color more accessible to consumers across South India—the largest market for this category. This accessible offering not only brings the convenience of our revolutionary shampoo format to more households but also encourages consumers to upgrade to this new, easy-to-use solution. As shampoo hair color penetration stands at just 15-17%, we believe this new SKU will help drive category growth while building on our success in the North, West, and East regions’’.

Streax’s commitment to empowering its consumers with trendsetting and practical hair care solutions continues with this latest offering. By launching the Shampoo Hair Color in South India, Streax aims to strengthen its market presence further and reach out to a rapidly expanding audience that values convenience and premium quality.