Archives 2025

HDFC Bank Educates over 1,000 Teachers on Safe Digital Banking Practices

Hyderabad,a September 19, 2025: HDFC Bank, India’s leading private sector Bank conducted a virtual session on safe digital banking practices, to sensitise over 1,000 teachers at schools and colleges across India. 

Through this session, teachers gained valuable insights on safe digital banking practices. This initiative was aimed at helping citizens stay vigilant and protect themselves from cyber scammers.

The session included real life examples, stories and videos which helped participants understand various Modus Operandi used by fraudsters. HDFC Bank has been conducting cyber fraud awareness sessions and workshops under the secure banking initiative at various locations across the country over the past four years 

The workshop covered an array of pertinent topics, offering a better understanding of digital security:

  1. Cyber Fraud Awareness: Detailed discussions were held explaining common cyber threats like vishing, phishing, smishing, remote device access, SIM swap and UPI frauds Discussions also focused on identifying scams which take place in the guise of investments, job offers, digital arrests, fake couriers amongst other and on methods of safeguarding against these. Real-life examples were used to deepen understanding.
  2. Secure Net-banking and Shopping Tips: The sessions highlighted best practices for secure online transactions and tips for safe online shopping.
  3. Preventive Measures: Attendees were guided not to divulge their sensitive bank credentials.
  4. Report Suspected Scams: Reporting any suspicious call/message on the Chakshu portal on www.sancharsaathi.gov.in

Commenting on this Mr. Manish Agrawal, Senior Executive Vice President – Credit Intelligence and Control – HDFC Bank said, “Lack of awareness causes people to fall for cyber frauds. It is therefore essential to sensitise people, so that they do not share confidential banking data or click on unverified links. The objective of these sessions has been to equip educators with the right knowledge to navigate the online world safely”. 

The Bank encourages customers to be cautious and adopt safe banking habits while transacting digitally and avoid sharing their personal banking information with anyone. In case customers fall prey to online fraud, they should immediately report unauthorized transactions to the bank and get the payment mode blocked to safeguard against future losses. Customers should also file a complaint by calling 1930 helpline number started by Ministry of Home Affairs (MHA) and submit the complaint on National Cybercrime Reporting Portal https://cybercrime.gov.in

 

How a channel about Ancient Indian Food Stories is going viral On Instagram

Acientindiancookingtales

Bengaluru, September 19, 2025 — Instagram’s newest history-meets-food channel, Ancient Indian Cooking (@ancientindiancookingtales), has become one of the fastest-growing Indian cultural handles on the platform. In less than 20 days, the channel has crossed more than 13,700 followers and racked up close to 2.5 million views. Several reels have crossed 200,000-300000 views, with the most-watched one clocking 800,000 (and well on its way to a million) — rare traction for a new entrant in the crowded food-content space.

What sets the channel apart is its focus on storytelling. Instead of modern recipes, Ancient Indian Cooking mines Sanskrit plays, religious literature, Buddhist travelogues, folktales, and classical texts to uncover quirky yet relatable stories about what people ate, how they celebrated, and the food rituals that shaped daily life. Posts connect these insights to present-day habits, showing how cultural memory around food continues to resonate.

Audiences are responding well beyond India. A sizeable portion of followers come from the US, Canada, UK, and UAE, highlighting the global appetite for India’s culinary heritage when told in fresh, engaging formats.

On the success of the channel, Ashish Dwivedi, the creator of the channel who is a communications professional and a history graduate, said: “The objective is not just to talk about recipes, but to highlight the cultural aspects of food as reflected in our oldest literature and oral traditions. Food is everywhere, not just on the table but in rituals, in jokes, in the way respect was shown. What strikes me is the continuity. A Sangam poet describing a wedding feast, or a sutra on how to welcome a guest, could easily be mistaken for something we’d say today. The details are different, but the instincts are the same, generosity, abundance, pride in feeding others. Even the humor is timeless: someone in a play complaining of a hangover or overindulgence is no different from us. That is what makes these stories worth telling ; they make the past less distant, and they remind us that food habits are often the most enduring parts of culture.”

With a steep growth curve and high-quality engagement, Ancient Indian Cooking is fast positioning itself as one of the most distinctive new voices in the Indian creator ecosystem, particularly on cultural themes.

South Indian Cement Manufacturers’ Association Welcomes Landmark GST 2.0

India, 19 september 2025: The South Indian Cement Manufacturers’ Association (SICMA) expresses its sincere appreciation to the Hon’ble Prime Minister, Shri Narendra Modi, and the Hon’ble Union Finance Minister, Smt. Nirmala Sitharaman, for the landmark decision to reduce Goods and Services Tax (GST) across a wide range of goods and services.

This timely and progressive measure enhances consumer affordability, boosts industry competitiveness, and marks a major step in India’s journey towards Atmanirbhar Bharat. It demonstrates the Government’s commitment to inclusive development and addresses long-standing concerns across multiple sectors.

GST Reduction on Cement: A Boost to Housing and Infrastructure

Reducing GST on cement from 28% to 18% is a particularly impactful move. As a core input in housing, infrastructure, and industrial development, the lower rate will ease construction costs – benefiting individual home builders, affordable housing projects, and public infrastructure initiatives.

By making cement more affordable, this measure supports the Government’s Housing for All mission, expands access to home ownership, and promotes balanced growth in both urban and rural India.

Stimulating Industry and Investment

SICMA believes the revised GST structure will energise demand, spur investment, and create employment. Including cement in this reform reflects the Government’s recognition of its critical role in nation-building. The change will improve efficiency, reduce compliance burdens, and encourage greater formal sector activity.

Industry’s Commitment

SICMA members, representing leading cement manufacturers in Southern India, reaffirm their full support for this transformative reform and stand ready to work alongside all stakeholders to ensure its effective implementation and contribute meaningfully to India’s growth and development.

Boehringer Ingelheim India welcomes GST Council’s tax reforms for the healthcare sector

Mumbai, India, 19th September 2025:Boehringer Ingelheim India commends the recent measures announced by the GST Council aimed at reducing tax rates on medicines and life-saving drugs used for treatment of severe chronic diseases, cancer, rare diseases, medical apparatus, devices, diagnostic kits, and equipment. Additionally, exemption of GST on individual health insurance policies will make it affordable for the common man and drive insurance coverage in the country. The company believes that these reforms by the Government of India will strongly contribute to public health, access to innovative medicines and industry growth

Boehringer Ingelheim

With its strong focus on non-communicable diseases such as diabetes, cardiovascular diseases, stroke and chronic kidney disease in human health, and poultry and pets in animal health, the company sees these changes easing treatment costs, supporting timely diagnosis, and improving long-term adherence to treatments. 

We view the reforms as a pivotal step towards building a more inclusive healthcare system and commend the GST council for initiating this systemic change. It will foster greater treatment compliance and reduce burden on the healthcare infrastructure resulting in better health outcomes for individuals and the nation. We are committed to proactively passing on these benefits to the end consumer and working collaboratively with all stakeholders to maximize the impact of these reforms across both human and animal health. “, stated Sandip Agrawal, Director Finance and Administration, Boehringer Ingelheim India.

He further adds, “A rationalized tax framework directly supports our endeavor to ensure that patients, especially those managing chronic conditions, can benefit from the reduced tax burden on medicines.”

Boehringer Ingelheim India is already recalibrating its pricing structures to immediately reflect the revised GST rates and is engaging with healthcare professionals, distributors, and retailers to ensure the changes are implemented swiftly and transparently. The company believes that such reforms lay the foundation for a more equitable, sustainable, and innovation-driven healthcare ecosystem where both patients and industry can thrive.

Mumbai strengthens its position as India’s data centre capital: Knight Frank

Mumbai, September 19th, 2025 – Knight Frank, in its latest report- Asia-Pacific Data Centres 2025, highlights Mumbai’s rise as India’s data centre capital. According to the report, the city leads India’s data-centre landscape accounting for 40% of total national capacity and 44% of live IT capacity. 

In H1 2025, Mumbai’s capacity rose 14.3% to surpass the 4GW milestone, with 591MW operational, 185MW under construction, and 3.2GW in the pipeline. This growth builds on India’s data centre market surpassing 10GW in H2 2024, supported by 1.4GW live and 400MW under construction.

Rapid cloud adoption, increasing data localisation requirements, as well as the growth of local fintech and BFSI firms has been fuelling data-centre demand. Over the past six months, Mumbai recorded 97.6MW of take-up. This has translated to a tight vacancy rate of just 5.4% vs. India’s overall colocation vacancy rate at 12.3%. Demand-side commitments seem resilient with absorption broadly keeping pace with the multi-fold growth in supply over the past years. Also, two-thirds of Mumbai’s capacity under construction at present is already pre-leased. 

Yet, with just three live sites currently capable of supporting hyperscale deployments (>2.5MW) and only one site with available capacity of more than 10MW, there seems to be a short-term supply tightness for big-ticket requirements. Distribution of available live capacity is skewed toward smaller deployments: 10 sites offer <1MW, 5 sites fall in the 1–2MW range, while only 3 sites provide >3MW.

Such fragmented deployments are opening doors for well-capitalized global players and joint ventures to deliver high-capacity facilities in the region that is currently dominated by local players. The 500MW NAV2 campus announced by NTT and another 500MW AI facility by Blackstone-Panchshil Realty are case in point.

Also, operators with large-scale requirements are exploring alternative markets. Hyderabad is positioning itself as a hyperscale-first market, with over 500MW of new data centre capacity currently in the pipeline through two projects. STT GDC India has signed an MoU with the Telangana government to develop a 100MW campus, while NTT has committed INR 10,500 crore (approximately USD 1.25 bn) to establish a 400MW AI-focused data centre campus.

Hyderabad is the second largest data centre market in India with 2.1GW of total capacity, followed by Chennai (1.6GW), New Delhi (712MW) and Bengaluru (307MW).

Shishir Baijal, Chairman and Managing Director, Knight Frank India, said: “Mumbai has firmly established itself as the epicentre of India’s digital infrastructure growth. With over 3GW of capacity in the pipeline and strong policy support for green data centre parks, the city is attracting sustained global investment. As cloud adoption and AI workloads accelerate, Mumbai’s unique strengths, its robust subsea cable connectivity, scalable power infrastructure, proximity to enterprise hubs, and progressive state policies are consolidating its position as India’s data centre capital. While other metros like Chennai, Hyderabad, and Bengaluru are gaining traction, none match Mumbai’s scale, speed, and ability to serve as South Asia’s gateway for cloud, AI, and enterprise workloads.”

In the first half of 2025, the APAC region secured nearly 13GW of new project announcements, a 160% increase and more than double the 5GW announced in the same period last year. The funding needed for these projects already exceeds US dolar 180 billion.

Major technology firms are driving much of this investment. Amazon is projected to exceed US$100 billion in capital expenditure for 2025, up from about US dolar 82 billion last year, while Microsoft invested US dolar 55 billion in 2024 and has committed more than US$33 billion this year. Collectively, Microsoft, AWS, Google, and Meta have committed over US dolar 160 billion in 2025 alone, reflecting the intensity and scale of current infrastructure development. 

Fred Fitzalan, head of data centres Asia-Pacific, Knight Frank says, “The sheer volume of new projects in the region highlights just how important the region has become in the global digital infrastructure landscape. However, coordinating this rapid growth is a complex challenge, as operators must keep pace with advances in technology and rising energy needs, all while ensuring new facilities are delivered in step with evolving demands.”

Alongside the hyperscalers, GPU-as-a-Service providers are expanding rapidly, seeking multi-megawatt capacity across the region and bringing greater diversity into leasing conversations. Creditworthiness and shortened deployment timelines remain perennial challenges, but innovative guarantee structures are enabling some operators to compete effectively for new contracts.

Fred adds, “What has become clear is the strict requirement for operators to design facilities with capacity that can be flexibly deployed for either Cloud or AI workloads, offering tenants maximum optionality. While this adds cost, it is now a decisive factor in site selection. Locations that combine proximity to parent sites with sufficient power allocations to support long-term runway are winning out, although this remains a significant challenge given national grid constraints and permitting delays in Tier 1 APAC markets.”

Johor established itself as Southeast Asia’s fastest-growing data centre hub, with aggregate supply nearly doubling over the last 12 months to 5.8GW in Q2 2025, including 2.0GW of new project announcements, backed by strong government support and the rollout of national Data Centre Planning Guidelines.

Take-up: Johor recorded 260.0MW of take-up in the first half of 2025, with social media accounting for 61% and the remainder driven by AI demand. The market is now highly constrained, with a vacancy rate of just 1.1%, as planning becomes more challenging and power shortages coming through.

Tokyo continues to hold its position as a key regional hub with aggregate capacity exceeding 4.2GW, a 2.7% increase on volumes recorded at the end of Q2 2024. Investment activity remains strong, highlighted by Ares completing a US$2.4 billion Japan-focused fund through Ada Infrastructure, while Mitsui & Co. Asset Management’s US$122 million acquisition signals sustained domestic investment appetite.

Take up: Over the past six months, Tokyo recorded 41.1MW of capacity transacted. This is a slowdown from the first half of 2024, when 286.6MW was transacted, due to reduced supply in the market. Tokyo continues to be a tightly constrained market, with colocation vacancy rates at just 7.0%. 

Melbourne is stepping out of Sydney’s shadow, with total supply nearly tripling to 4.7GW as of Q2 2025, as land and power constraints push development south. The city now hosts dedicated cloud regions from all four major US providers: AWS, Microsoft, Google, and Oracle, with 95% of colocation take-up driven by AI workloads. Live IT capacity is now 337.1MW, marking a 25.4% year-on-year increase. This growth trajectory is expected to continue, supported by a pipeline of 934.8MW in committed and under construction projects. 

Take-up: In the first half of 2025, Melbourne saw 127.6MW of transacted capacity, with artificial intelligence remaining a primary driver of demand and representing 95% of all colocation take-up.

Seoul’s investor appetite remains strong. LG U+ is set to grow its 87.2MW footprint with a US$441.7 million investment in a new AI-focused data centre. Meanwhile, Macquarie Asset Management has acquired the 40MW Hanam Data Centre for around US$538.4 million. No new capacity has been added to the market since Q3 2024, keeping total supply steady at 1.8GW.

Take-up: In the first half of 2025, Seoul recorded 86.2MW of leasing activity, with 85% of that occurring in the second quarter. Demand was split between enterprise users and public cloud providers, alongside an emergence of Chinese tenants entering the market in a bid to diversify their AI strategies across APAC.

Investment evolution

The funding landscape is evolving, with infrastructure and private equity capital increasingly partnering with operators on developer-led powered shells to achieve faster time-to-power deployment. 

Looking ahead, grid capacity and power availability remain major constraints, with geopolitical considerations shaping project delivery timelines. Despite these challenges, momentum remains strong. Cloud providers in the US and China now often compete for the same capacity, driving up rental values, particularly in North Asia. Additionally, the AI ecosystem continues to expand beyond traditional hyperscale deployments. The task ahead is to synchronise these vast expansions with technology evolution and energy demand, building digital infrastructure that is both flexible and future ready.

Ananya Panday & Lakshya Catch Up Over Parle Platina Hide & Seek Caffé Mocha

Mumbai, September 19, 2025: Parle Products, India’s leading manufacturer of biscuits and confectionery, today announced the launch of a new campaign “Catch up over Hide & Seek Caffé Mocha” featuring Bollywood stars Ananya Panday and Lakshya. Centered around Parle Platina Hide & Seek’s premium coffee variant, the campaign brings alive playful and heartwarming encounters, with the irresistible taste of cookies acting as the catalyst.

H & S Coffee Thumbnail

Parle Platina Hide & Seek Caffé Mocha is a unique offering that combines the rich aroma of real coffee with the indulgence of the world’s finest choco chips, making it one of a kind. Known globally as the world’s best moulded cookies, Hide & Seek continues to innovate while staying rooted in delighting cookie lovers across generations.

With International Coffee Day around the corner, the campaign leverages the perfect occasion to celebrate the Caffé Mocha variant and create buzz among coffee enthusiasts and cookie fans alike. By associating with Ananya Panday and Lakshya, the brand aims to elevate its imagery and strengthen its connection with Gen Z and millennial audiences.

Commenting on the campaign, Mayank Shah, Vice President at Parle Products, said: “Hide & Seek has always stood for joy, fun, and unforgettable moments. With Caffé Mocha, we are raising the bar by blending two global favorites, coffee and choco chip cookies into a one-of-its-kind indulgence. Ananya and Lakshya perfectly capture the youthful, vibrant, and playful spirit of the brand, making them the ideal faces to tell this story. Through this campaign, we are not just introducing a flavor; we are creating a cultural moment that connects deeply with today’s generation and strengthens Hide & Seek’s position as the most loved cookie brand in India.”

Vinod Kunj, MD and CCO of Thought Blurb Communications added, “Coffee has always been about connections. With Parle Platina Hide & Seek Caffé Mocha, we have reimagined that ritual. Here choco and coffee come together to create a warmer, richer way to begin a conversation. The playful banter between Ananya and Lakshya shows how the cookie can break the ice and open up a new connection.

Ananya Panday shared her excitement, saying,“Coffee and cookies are my ultimate comfort combo, and Hide & Seek Caffé Mocha captures that perfectly! I am delighted to represent a brand that I grew up enjoying and now get to share with my fans in such a fun way.”

Echoing her thoughts, Lakshya added, Hide & Seek Caffé Mocha’s new campaign brings to life a playful and relatable connect that shows how something as simple as sharing a coffee cookie can spark meaningful connections. Working on the Hide & Seek Caffé Mocha campaign with Ananya has been a wonderful experience. I can’t wait for everyone to catch up over Hide & Seek Caffé Mocha and make it part of their own stories.

Designed to resonate with India’s growing coffee culture, “Catch up over Hide & Seek Caffé Mocha” invites consumers to celebrate little joys and connections over every bite.

THIS WORLD WELLNESS WEEKEND, EMBRACE MINDFUL LUXURY AT THE RITZ-CARLTON, PUNE

Pune, 19 September 2025The Ritz-Carlton, Pune, a sanctuary of timeless luxury and holistic living, invites guests to celebrate World Wellness Weekend with a thoughtfully curated series of wellness experiences from 19th to 21st September, 2025. Designed to nurture mind, body, and spirit, the bespoke programming reflects the hotel’s commitment to creating moments of mindfulness, movement, and renewal.

Wellness Weekend_RC (2)

Across three days, the journey begins with invigorating Functional Training and Circuit Training sessions to build strength, stamina, and energy. Mornings awaken with the vitality of Surya Namaskar and Yog Nidra, offering balance through movement and deep relaxation. Guests can also immerse in soulful practices of Hatha Yoga, Pranayam with Sound Healing, elevating both physical and spiritual wellness. The weekend culminates with the serene rhythm of Moonlight Yoga and Chandra Namaskar, harnessing the calming energy of the moon to restore inner peace.

By participating in the global celebration of wellness, The Ritz-Carlton, Pune underscores the importance of integrating health, mindfulness, and self-care into everyday life, inspiring guests to embrace well-being as a lifestyle.

Wellness Weekend at The Ritz-Carlton, Pune
Dates: 19th – 21st September, 2025

All-New Altroz Scores 5-Star Bharat NCAP Rating Across All Fuel Variants

Mumbai, 19 September, 2025: Tata Motors, India’s leading automobile manufacturer, today announced that the All-New Altroz has achieved the prestigious 5-star safety rating from Bharat NCAP (B–NCAP). With an impressive score of 29.65/32 in adult occupant protection and 44.9/49 in child occupant protection, the Altroz is now officially India’s safest hatchback. Synonymous as the benchmark for safety in its segment, the Altroz was the first hatchback to secure a 5-star rating from Global NCAP in 2020. Notably, it is the only premium hatchback in India to offer petrol, diesel, and CNG powertrains. It has also made history by becoming the first car in its segment and body style to achieve the highest 5-star safety rating under the Bharat NCAP protocol across all its powertrains. Furthermore, it is the only CNG-powered car to secure the highest safety rating. This milestone reaffirms the Altroz’s unmatched leadership in both safety and versatility across all its fuel variants.

India's Safest CNG Car - Altroz

Celebrating the remarkable safety rating of the Altroz, Mr. Mohan Savarkar, Vice President & Chief Product Officer, Tata Motors Passenger Vehicles Ltd. said, “The Altroz has always been a pioneer in the premium hatchback segment. With its combination of contemporary design, advanced technology, and a multi-powertrain led approach, it truly makes the customer ‘Feel Special’. A trendsetter for the industry, the Altroz has once again redefined benchmarks by being the only car in its segment to achieve the coveted 5-star rating by Bharat-NCAP across petrol, diesel, and CNG powertrains, making it the safest hatchback in India. This achievement reaffirms our commitment to deliver cars that our customers can depend on with confidence.” 

Launched in May 2025, the All-New Altroz continues its legacy of safety and trust. Built on Tata Motors’ proven ALFA (Agile Light Flexible Advanced) architecture, the Altroz with its Diamond Strength Safety Shield ensures enhanced structural rigidity with reinforced crumple zones, setting new benchmarks in occupant protection. India’s safest hatchback is equipped with a robust safety suite that includes six airbags, Electronic Stability Program (ESP), and ISOFIX child seat restraints as standard across all personas, coupled with a 360° HD Surround View Camera with Blind View Monitor, Direct TPMS, SOS and Breakdown assistance, Auto Headlamps, Rain-Sensing Wipers, and LED Fog Lamps with cornering function—delivering all-round protection and complete peace of mind on every drive.

Beyond safety, the Altroz elevates the premium quotient with a segment-best digital and cabin experience. A 10.25” Ultra View infotainment system by HarmanTM pairs seamlessly with a full-digital HD cluster, supported by a voice-enabled sunroof, wireless Android Auto & Apple CarPlay, wireless charging, dual 65W fast chargers, an air purifier with express cooling, and iRA connected car technology. Soft-touch materials, ambient lighting, and lounge-like rear seating enhance comfort and luxury. On performance, the Altroz stands out as the only premium hatchback in India to offer the widest powertrain range — Petrol, Diesel, and iCNG with twin-cylinder technology — along with multiple transmission choices including a Manual gearbox, DCA, and AMT, making it a truly versatile and premium choice in the segment.

Croma announces iPhone 17 offers across stores, TRiBE by Croma, Croma.com and Tata Neu

National, September 19, 2025: Croma, India’s leading omni-channel electronics retailer from the Tata Group, today announced a special line-up of customer offers on the new iPhone 17 range across Croma stores, TRiBE by Croma outlets, Croma.com and the Tata Neu app. The launch campaign opens with a sale window from 19–27 September, followed by extended offers through 26 October, with select benefits continuing thereafter. 

Customers can explore and purchase iPhone 17 from a nationwide network of 560+ stores of Croma and TRiBE by Croma – Croma’s dedicated Apple-authorised reseller, across 206 cities, as well as via Croma.com and Tata Neu, for a seamless, omnichannel experience. TRiBE by Croma offers a premium Apple shopping experience with trained specialists and the full Apple portfolio, ensuring expert assistance from selection to setup.

From 19–27 September, customers can get up to INR12,000 exchange bonus, earn up to 10% NeuCoins* with Tata Neu HDFC Card, and avail no-cost EMI options on eligible iPhone 17 purchases made at Croma and TRiBE stores and online on Croma.com and Tata Neu. As a special offer, applicable only during this launch sale window, customers can get up to 20% off on select Apple accessories, ideal for completing the iPhone setup with cases, chargers and audio gear.

Commenting on the announcement, a spokesperson at Infiniti Retail Ltd, said, “Each year customers look to Croma for the most dependable iPhone buying experience with great value on exchange, transparent finance options, assured accessories and expert guidance. With our special iPhone 17 offers, we have simplified the upgrade journey across every channel spanning our Croma stores, TRiBE by Croma, Croma.com and Tata Neu, so customers can pick the iPhone they love and unlock meaningful savings and rewards.”

Imagine by Ample Redefines iPhone Launch with India’s Most Rewarding Apple Shopping Experience

India, September 19, 2025 Imagine by Ample, Apple Premium Partner and India’s most trusted Apple expert, has once again reimagined how Apple fans experience a launch. With 47+ stores across South India and a robust pan-India omnichannel platform, Imagine has made the arrival of the iPhone 17 not just seamless, but truly celebratory.

This year, Imagine went beyond convenience to create the “More Portal”—a first-of-its-kind digital engagement hub that turned the pre-book journey into a rewarding adventure. Customers who pre-booked through Imagine enjoyed assured rewards worth INR 17,000, alongside daily games, hidden surprises, and a chance to win prizes worth up to INR 11 lakhs—including AirPods, diamonds, and even a dream trip to the Maldives. The campaign set a new benchmark for making the iPhone purchase as exciting as the product itself.

At Ample, every Apple launch is more than a product release – it’s a celebration with our customers,” said Neha Jindal, Chief Marketing Officer, Ample Group. “With iPhone 17, we designed an experience that goes beyond shopping. From assured rewards to the thrill of the More Portal, Imagine is the place where Apple fans can truly celebrate Apple innovation.”

Building on the pre-book success, Imagine is bringing Day-1 delivery promises, LIVE video shopping, and personalized in-store experiences to customers nationwide. Customers who do not receive their pre-booked iPhone 17 on launch day will be compensated with accessories worth INR2,000 — a gesture that underscores Imagine’s unwavering commitment to reliability and customer care. With flexible payment plans, trade-in benefits, and instant financing, upgrading has never been easier.

“The iPhone 17 launch is a celebration, and at Imagine, we made sure our customers felt the magic before they even held the phone,” said Partha Sarathi Bhattacharyya, Chief Business Officer – Retail, Ample Group. “From our More Portal pre-book campaign to day-one delivery of iPhone 17, Imagine continues to set the standard for what Apple shopping should feel like.”

Imagine has invested heavily in omnichannel services that put customer convenience first. Shoppers on Imagine Online Store can connect directly with Apple-trained experts via live video calls to receive personalized demonstrations and buying advice – replicating the in-store experience from the comfort of home. 

With nearly 30 years of Apple expertise, 47+ stores across South India, and a pan-India digital footprint, Imagine stands as India’s most trusted Apple destination. With a partnership that stretches back to the days before the very first iPhone, its enduring relationship with Apple stands as a testament to shared vision and trust—building a legacy of authenticity, expert guidance, and service excellence over the years

Today, Imagine goes beyond being a place to buy Apple products. With doorstep delivery, omnichannel convenience, and Apple-trained experts, it is where customers discover more convenience, more expertise, and more delight in every Apple experience.