Archives January 2026

HP at CES 2026, HP Showcases the Future of Work

LAS VEGAS, Jan 8: This week At CES 2026, HP Inc. debuted new technologies that position personal fulfilment as the next frontier for driving business growth.

Knowledge workers worldwide are feeling under pressure; just 20% have a healthy relationship with work. But given the right tools and technology, the likelihood of workers having a healthy work relationship more than doubles – and increases five-fold when the workforce sees their company investing in them. In an era marked by disruption and change, HP recognizes a growing fulfilment deficit in the workforce and is committed to empowering organizations to transform this challenge into an opportunity for innovation and resilience.

Innovations Designed for the Future of Work

As businesses navigate unprecedented challenges, HP remains steadfast in its commitment to pioneering solutions that foster professional fulfilment and accelerate business growth, ensuring that the future of work is both human-centered and technology-driven.

New products and solutions include:

  • Designing for the future of work means creating solutions that move, connect, and adapt to any workspace. HP’s newest form factor, the HP EliteBoard G1a, is the world’s first full AI PC built into a keyboard and a CES 2026 Innovation Award Honoree.
  • Built for leaders shaping the future of work, HP introduced its HP EliteBook X G2 Series, the next generation of premium business laptops built for the AI era and a CES 2026 Innovation Award Honoree.
  • Bringing passion-ready experiences so consumers can work smarter, look sharper, and lead better, HP unveiled new updates to the full HP OmniBook consumer portfolio – including the new HP OmniBook Ultra 14 and HP OmniStudioX.
  • Delivering AI-powered productivity right at the printer, HP introduced the first integration of Microsoft Copilot into HP Office Print devices with HP for Microsoft 365 Copilot, providing document summarization, translation, and smart organization to help businesses work faster, smarter, and more securely.
  • Keep hybrid work running smoothly and strengthen IT’s ability to maintain business continuity across distributed environments with enhancements to the company’s Workforce Experience Platform (WXP) employee device management features.
  • Pair your new HP PC with intuitive, ergonomic, and sustainable peripherals for every workspace, including a stylish pink version of the HP Tilt Ergonomic Mouse 720M, a new compact USB-C HP 65W GaN Wall Charger, lightweight and durable HP Protective Series laptop sleeves, and more.
  • When it’s time to clock out, get your game on. HP is redefining how gamers play, create, and perform, unifying its OMEN and HyperX brands under one master gaming brand – HyperX – and engineering the world’s most powerful gaming laptop with fully internal cooling, the HyperX OMEN MAX 16.
  • To understand your PC’s origin story, HP developed HP Digital Passport, a CES 2026 Innovation Award Honoree, giving customers one place to access PC essentials: from getting started, discovering unique product features and their device’s sustainability story, to finding support options as their needs evolve.

Future of Work Accelerator 2026: Applications Open Soon

As part of HP’s commitment to business growth and professional fulfillment, the Future of Work Accelerator expands access to technology and skills for disconnected communities. Since 2022, the Accelerator has served 35 nonprofits across 13 countries, reaching 11.3 million people. The Accelerator provides USD $100,000 in funding, USD $100,000 worth of HP hardware and solutions, and a six-month training and mentorship program to participating organizations.

In 2026, the Accelerator is returning to the U.S., where it was piloted, and will be open to both nonprofits and for-profits for the first time, with a focus on AI and the Future of Work. Applications open on January 12, and the deadline to apply is February 6.

Park Medi World Targets 5,000+ Beds by FY28 to Lead North India’s Hospital Network

Park Medi World Limited Sets Sights on Becoming North India’s Largest Hospital Chain, Eyeing Nationwide Impact with Accelerated Growth Toward 5,000+ Beds by FY28

With a clear ambition to emerge as North India’s largest and most integrated hospital chain, Park Medi World Limited is accelerating a well-structured national growth strategy designed to build meaningful scale, deepen clinical capabilities, and deliver consistent, high-quality healthcare across diverse geographies. The Group’s expansion is anchored in a long-term vision of creating a cohesive, national healthcare network that combines operational efficiency with strong clinical governance and patient-centric care.

As part of this broader vision, the Company has recently strengthened its footprint across Delhi NCR, Uttar Pradesh, and Punjab through the acquisition of KP Institute of Medical Sciences in Agra, Febris Multispeciality Hospital in New Delhi, and Krishna Super-speciality Hospital in Punjab. Together, these additions have expanded Park Medi World’s network by approximately 810 beds through strategic, all-cash transactions, advancing the Group’s clearly articulated roadmap to scale beyond 5,000 beds by FY28.

Importantly, these acquisitions are not viewed as standalone transactions, but as deliberate execution milestones within a clearly defined national growth framework. Each asset has been evaluated through the lens of market relevance, clinical depth, integration readiness, and long-term value creation, ensuring that expansion remains both ambitious and disciplined.

Park Medi World’s growth strategy is anchored in building a nationally integrated hospital platform, enabling the Group to scale efficiently by creating continuity and operating depth across priority healthcare markets. This approach supports faster operational integration, stronger utilisation of clinical talent and infrastructure, standardisation of clinical and operating protocols, and tighter cost control at scale. By replicating proven operating models across its expanding national footprint, the Group is able to pursue rapid growth while maintaining uniform standards of care, strong governance, and financial prudence.

In Western Uttar Pradesh, the integration of a large, multi-super-specialty facility strengthens Park Medi World’s ability to deliver advanced tertiary care closer to patients in a high-potential market. In Delhi NCR, expansion within dense urban and peri-urban catchments deepens access to organised, affordable healthcare in one of the country’s most competitive healthcare corridors. In Punjab, the transition to full ownership of an already stabilised hospital enables sharper execution, faster decision-making, and deeper integration within the Group’s expanding network.

Together, these expansions underscore Park Medi World’s intent to scale decisively yet responsibly, combining ambition with structure and speed with operating discipline, as it advances toward leadership in North India’s organised healthcare sector.

Commenting on the Group’s growth trajectory, Dr. Ankit Gupta, Managing Director, Park Medi World Limited, said:

“Our vision is unambiguous: to build the most trusted, scalable, and clinically strong hospital network in North India. We are pursuing growth with intent and structure, not simply for size. Our expansion is guided by a clear national roadmap that allows us to scale efficiently while maintaining consistent clinical standards and strong governance across geographies.Every acquisition and expansion decision is anchored in long-term value creation by strengthening clinical depth, investing in medical talent, improving utilisation, and embedding operating discipline from day one. This enables us to grow aggressively, yet responsibly.As we move decisively toward a 5,000-plus bed platform by FY28, our focus is on building institutions that are resilient, outcome-driven, and deeply trusted by patients, clinicians, and communities. We believe this combination of scale, structure, and clinical excellence will define the next phase of healthcare leadership in North India.”

Park Medi World’s expansion roadmap combines targeted acquisitions, greenfield developments, and operational optimisation, allowing the Group to scale rapidly while maintaining governance rigor, financial prudence, and patient-centric care delivery.

From celebration to chaos: Rashi’s wedding leaves Pushpa at an emotional breaking point in Sony SAB’s Pushpa Impossible

 Sony SAB’s Pushpa Impossible continues to strike a chord with audiences through the inspiring journey of Pushpa (Karuna Pandey), an ordinary woman with extraordinary grit. From a devoted homemaker to a determined lawyer, the show traces her rise against every challenge, as she refuses to be defined by life’s setbacks and remains steadfast in her beliefs and resilience.

Pushpa Episodic 1

In the upcoming episodes, Pushpa’s daughter Rashi (Akshaya Hindalkar) marries Rishabh (Shrey Maradiya) amid intense drama. Before the wedding, Swara (Pari Bhatti) suspects Rishabh of gaslighting Rashi with false promises, including a flat he never intended to buy. When her concerns are dismissed, a furious Swara runs away with Titli (Bhoomi Ramola) to meet her mother Kadambari (Brinda Trivedi) in jail, triggering panic during the wedding. Kadambari manipulates Titli into believing Pushpa was responsible for her father Jugal’s (Anshul Trivedi) death, leading Titli to leave home and move in with Viren (Hemant Kher). Pushpa is left at a painful crossroads as three daughters drift away from her. After the wedding, Rashi begins to see cracks in her marriage as Rishabh continues to emotionally manipulate her.

As Pushpa battles heartbreak on multiple fronts, will she be able to save her daughter trapped in a toxic marriage?

Speaking about the ongoing track, Karuna Pandey, who essays the role of Pushpa, shares, 

“This phase is one of the most painful chapters in Pushpa’s journey. As a mother, watching your children drift away, misunderstand you, and make choices that could hurt them is heartbreaking. Pushpa has always believed in raising strong, independent daughters, but here she realises that empowerment also means knowing when to step in and protect. This track reflects the silent strength of a mother who may be breaking inside, yet refuses to give up on her children or her values.”

ITRHD Launches 12th Annual Craft Festival to Create Direct Market Opportunities for Rural Artisans of Uttar Pradesh and Rajasthan

ITRHD inaugurates 12th Annual Craft Festival initiative to connect rural artisans of Uttar Pradesh and Rajasthan directly with the market

ITRHD inaugurates 12th Annual Craft Festival, initiative to connect rural artisans of Uttar Pradesh and Rajasthan directly with the market

New Delhi, Jan 7: The 12th Annual Craft Festival, organised by the Indian Trust for Rural Heritage and Development (ITRHD), opened in New Delhi on Wednesday. The event offers a rare platform to artisans from the border regions of Rajasthan and rural areas of eastern Uttar Pradesh. The objectives of the festival are to increase the reach of craftsmen to new markets while conserving cultural heritage.

The four-day festival is being held at Alliance Française New Delhi, Lodhi Estate. Artisans from Rajasthan and Uttar Pradesh are participating, enabling direct interaction and sales between artisans and buyers without intermediaries. The exhibition will remain open till January 10, from 11 a.m. to 7 p.m. daily, with free entry.

The festival was formally inaugurated by renowned Kathak dancer Shovana Narayan, who emphasised the cultural responsibility of preserving India’s living craft traditions. ITRHD Chairman Shri S.K. Mishra was also present at the event.

Addressing the gathering, Shri S.K. Mishra said, “ITRHD’s objective goes beyond showcasing crafts. Our effort is to increase the reach of craftsmen to new markets while ensuring that their cultural heritage and traditional knowledge systems are preserved.”

ITRHD inaugurates 12th Annual Craft Festival

Shovana Narayan said, “Indian crafts are not static artefacts displayed in museums; they are living traditions sustained by families, memory, and daily practice. Platforms like this festival ensure that artisans are not reduced to anonymity and that the dignity of their labour and legacy is protected.”

A key focus of this year’s festival is Barmer district in western Rajasthan, located close to the India–Pakistan border. Six artisans from the region are participating, representing traditional skills such as embroidery, appliqué work, leather craft, dhurrie weaving, and Ajrak textile printing.

Participating artisans are conducting live demonstrations, offering urban audiences insight into crafts practiced in geographically isolated regions where access to markets remains limited. According to the organisers, the festival enables artisans to generate independent income while building long-term relationships with buyers.

ITRHD said it has been working continuously with artisans from Barmer for the past six to seven years, expanding participation every year. Beyond exhibitions, the Trust supports artisans through design intervention, product diversification, and access to multiple platforms, while covering participation-related costs so that artisans retain the full proceeds from sales.

From Uttar Pradesh, the festival features artisans from three villages in Azamgarh district, each representing a distinct cultural tradition.

Mubarakpur, located about 100 km from Varanasi, is known for its skilled handloom weavers whose work is closely linked to the Banarasi saree tradition. Despite this proximity, the region has remained relatively under-recognised. The festival aims to establish Mubarakpur as an independent weaving centre through direct sales and wider exposure.

ITRHD inaugurates 12th Annual Craft Festival

Another major highlight is Nizamabad’s black pottery, which has emerged over the past decade as a significant example of craft revival. The pottery received global recognition after Prime Minister Narendra Modi gifted Nizamabad black pottery to Japanese Prime Minister Fumio Kishida during the G7 Summit in Germany in June 2022. Several of the works on display have been created by members of the original artisan family associated with the revival of the craft.

Speaking at the festival, Ankit Prajapati, grandson of master artisan Rajendra Prasad Prajapati and a key figure in the contemporary revival of black pottery, raised concerns over misattribution and erosion of legacy.

“Black pottery is not just a product; it is a family-held knowledge system passed down through generations. Today, the biggest challenge is that the names of original artisans are disappearing, even as the craft gains fame. Our effort is to protect both the technique and the truth of its history,” Ankit Prajapati said.

The third cultural strand from Azamgarh is Hariharpur village, known for its classical music tradition linked to the Banaras gharana and musicians such as Pandit Chhannulal Mishra. Artists from the village will present a classical music recital on January 9, from 5:30 p.m. to 8 p.m., at the Alliance Française auditorium.

Now in its 12th edition, the Annual Craft Festival is held every year in New Delhi. In addition, ITRHD also organises a similar annual craft event at Mehrangarh Fort in Jodhpur, where space is provided by the fort’s trustees to support sustained engagement with artisans in Rajasthan.

Total Environment Hospitality Names Jayandran Karunakaran as Corporate Mixologist

Jan 7:- Total Environment Hospitality today announced the appointment of Jayandran Karunakaran as Corporate Mixologist. In this role, Jay will spearhead beverage strategy and cocktail innovation across the group’s hospitality portfolio, including Windmills Craftworks and Oota, while collaborating with culinary, operations, and brand teams to deliver elevated guest experiences. He will report to Ashish Saxena, Chief Executive Officer at Total Environment Hospitality.

Jayandran Karunakaran

Jay brings over 20 years of experience in the hospitality and F&B industry, having worked with leading hotels, Asia’s 50 Best Restaurants, breweries, luxury lounges, and global beverage programs. His career began at The Oberoi and Ista Hotels  and includes leadership roles at ITC Gardenia, Shangri-La  Ministry of Crab  and most recently at Jwala & Rakh  where he served as General Manager & Director of Mixology. He has also led entrepreneurial and consultancy projects, driving innovation in beverage programs and operational excellence.

Recognized as 1 Bartender in Mixology of South India and ranked among the Top 13 Bartenders of India Jay’s award-winning expertise has shaped him into a pioneer in mixology. His ability to craft vibrant cocktail experiences and foster team engagement aligns with Total Environment Hospitality’s vision of creating authentic, memorable experiences.

Commenting on the appointment, Ashish Saxena, CEO, Total Environment Hospitality, said:

 “Jay combines creativity with precision. His deep understanding of flavour, technique, and guest experience will help us redefine beverage programs across our restaurants while staying true to the care and detail that Total Environment stands for.”

Jayandran Karunakaran added: 

“Mixology is about storytelling through flavours. At Total Environment Hospitality, I look forward to creating beverage experiences that complement our culinary philosophy and resonate with our guests”

Jay’s approach to mixology is reflected in the new Signature Cocktails lineup at Windmills Craftworks. His creations like Dr. J’s Prescription, Shine On, Smoke on the Water, The Gift, Here Comes the Sun, and Champagne Supernova draw inspiration from music and culture. Each drink is designed as an experience, whether it’s the fleeting flame over water, the surprise of sipping unseen, or the burst of sparkling wine through a granita base. These creations embody the artistry and narrative that Jay brings to the craft.

Amar Kondekar Bolsters Brand Services and Business Growth at Jio Creative Labs

Marking one year in his role as Head Brand Services & Business Growth at Jio Creative Labs, Amar Kondekar has played a significant role in building organisational momentum over the past year. His focus has been on creating integrated creative and operational systems that enable scale, speed and consistency across an increasingly complex brand and content ecosystem.Amar Kondekar- Head – Brand Services & Business Growth, Jio Creative Labs (1)

At Jio Creative Labs, Amar has overseen diverse mandates across Reliance Consumer Products, cultural platforms such as NMACC, as well as Invisalign’s global campaigns, Muthoot Finance, Radio City and key Government initiatives. Managing work across 40+ categories, his leadership spans sectors including FMCG, food & beverages, personal care, beauty, fashion, media & entertainment, consumer durables, healthcare, financial services and public-sector communication. His work has centred on aligning creativity, content, production and delivery into unified frameworks that drive measurable business outcomes.

A defining aspect of his role has been the integration of AI into creative and operational workflows from planning and execution to quality control and optimisation. These AI-enabled systems are designed to enhance human creativity while improving efficiency, predictability and performance at scale.

Prior to Jio Creative Labs, Amar was closely associated with content-led marketing production at Netflix, contributing to campaigns around globally recognised titles such as Stranger ThingsMoney Heist and Extraction, along with Indian originals including Heeramandi and The Great Indian Kapil Sharma Show. His work focused on building storytelling frameworks that connected culture, fandom and audience growth.

Earlier in his career, Amar led integrated brand mandates across multiple sectors, working on brands such as JSW Steel, Hershey’s, Park Avenue, Everyuth and Bajaj Electricals building a strong foundation in mass-scale brand strategy and execution.

Beyond campaigns, Amar actively mentor’s internship students and is involved in building SOLE  School of Learning & Experience, an educational co-operative model focused on developing future-ready creative and business talent. He is also a certified NLP Executive Coach, Yoga Instructor and triathlete, bringing a holistic, performance-led perspective to leadership and talent development.

As Jio Creative Labs continues to evolve at the intersection of creativity, content, AI and commerce, Amar Kondekar’s leadership reflects a long-term focus on building systems, talent and ideas that deliver sustained brand and business impact.

Quest Global Initiative Boosts Admissions by 17% Across Karnataka JTS Institutions

Bengaluru,  Jan 7: Quest Global, the world’s largest independent pure-play engineering services company, today announced the latest progress of its long-standing “Education for Underserved” initiative in collaboration with NGO partner Uthishta. As part of this initiative, Quest Global has been supporting six Government Junior Technical Schools (JTS) in Karnataka, reinforcing its decade-long commitment to enhancing access to foundational technical education for students from underserved communities.

Launched in 2013 with a single school in Hubballi, this commitment has been significantly scaled in 2023 to include all six Government JTS institutions across Ballari, Bhadravati, Hubballi, Bagalkot, Kalburgi, and Mangalore.  This expansion reflects the sustained impact of Quest Global’s community initiatives and its mission to create long-term value through education and skill development. Since then, the initiative has directly benefited over 800 students across all six Government JTS institutions. These schools have received comprehensive support to address gaps in infrastructure, including science labs and libraries, learning resources, technology access, furniture, scholarships, and holistic student development.

These sustained efforts have led to a shift in the mindset of parents and the community, resulting in an increase in the attendance rate and a 17% rise in admissions. This has enabled hundreds of students to successfully transition to higher education after 10th standard.   Quest Global is also proud to support JTS alumni pursuing Engineering degrees by providing scholarships to those who qualify through the Diploma Common Entrance Test (DCET). Notably, 70% of fresh engineering graduates who received this scholarship support have secured employment with leading technology firms, including Quest Global. Additionally, many students have also started pursuing post-graduation courses, and some of them are also taking internship opportunities, underscoring the program’s success in creating a strong education-to-employment pathway.

“Inclusive education is integral to our community endeavours,” said Ajit Prabhu, Co-founder & CEO, Quest Global.

 “By strengthening Junior Technical Schools and creating clear pathways to higher education, we are not only opening doors for students from underserved communities but also shaping the future of India’s engineering talent. These young minds represent the innovators and problem-solvers of tomorrow, and our commitment is to ensure they have the resources, confidence, and opportunities to thrive in a rapidly evolving world.”

“Through this partnership with Quest Global, we are not just improving facilities, we are unlocking potential, raising aspirations, and laying a strong foundation for equitable access to technical education. It’s deeply rewarding to see students from underserved backgrounds thrive and even return as professionals to the very ecosystem that nurtured them” said Rijesh K, Trustee, Uthishta.

As part of this initiative, Quest Global has rolled out a comprehensive set of interventions aimed at strengthening education outcomes and student preparedness across the six government JTS institutions in Karnataka. These include:

  • Installation of all-in-one desktop systems equipped with MS Office and UPS support, complemented by trained faculty to enhance digital literacy

  • Infrastructure enhancements, including new desks, benches, book racks, waterproofing, and painting to improve the learning environment

  • Distribution of essential resources such as uniforms, school bags, tool kits, and sports equipment

  • Merit-based scholarships for top-performing students in Grades 8 to 10 across all six JTS institutions

  • Skills development workshops focusing on communication skills, self-awareness, career counselling, and strengthened parent–teacher engagement

Through these sustained efforts, Quest Global remains committed to scaling its impact and driving meaningful, long-term improvements in education quality and community development in the regions it serves.

KIMSHEALTH Successfully Performs Rare Z-POEM Procedure for Zenker’s Diverticulum

Thiruvananthapuram,  Dec 7:- A 63-year-old patient from the Maldives presented at the OP with difficulty in swallowing for the past three years. On evaluation by way of an endoscopy, she was diagnosed with Zenker’s Diverticulum, a rare condition with a prevalence of only 0.01% to 0.11% in the general population, usually affecting individuals between 60 and 80 years of age. This  condition constitutes the formation of a pouch or bulge at the upper part of the esophagus, leading to difficulty in swallowing, and food getting accumulated in the pouch leading to aspiration and pneumonia.

The medical team spearheaded by Dr. Madhu Sasidharan, Senior Consultant, Department of Gastroenterology, KIMSHEALTH, opted for  Z-POEM (Per Oral Endoscopic Myotomy), a breakthrough minimally invasive procedure. The procedure involves making a small incision in the esophageal lining and creating a tunnel in the submucosal layer. Through this tunnel, an  endoscope is advanced to separate the septum, the muscular wall between the esophagus and the diverticulum. The septum is then carefully divided using an endoscopic knife to fully expose and release the tight muscle to restore smooth swallowing.

Z-POEM is a  safe and effective treatment modality  for managing Zenker’s Diverticulum. It allows complete septum division, offering faster recovery, and is suitable for patients with varying diverticular sizes and multiple comorbidities, said Dr. Madhu Sasidharan.

The procedure was completed in two hours, after which the patient experienced immediate relief from  symptoms. She  was  discharged the very next day.

Dr. Ajith K Nair, Dr. Harish Kareem, Senior Consultants, Department of Gastroenterology; Dr. Simna L, Consultant, Department of Gastroenterology; Dr. ArunP, Dr. Devika Madhu, Associate Consultants, Department of Gastroenterology; Dr. Hashir A and Dr. Gopan G,  Consultants, Department of Anesthesia were also part of the procedure.

Jaipuria Institute Launches Winter School 2026 on Advanced Research Methods

Jan 7:-  Jaipuria Institute of Management, Lucknow, formally inaugurated Winter School 2026 Expanding Research Capabilities: A Deep Dive into Research Methods with a ceremonial inaugural session and the auspicious Lighting of the Lamp, symbolizing the pursuit of knowledge, inquiry, and academic excellence.
PIC 2 WINTER SCHOOL
The inaugural ceremony was graced by Prof. M. P. Gupta, Director, IIM Lucknow, as the Chief Guest, along with the presence of Deans, faculty members, doctoral scholars, researchersacademicians, and participants attending in both offline and online modes. In his inaugural address, Prof. M. P. Gupta emphasized the growing importance of robust research design, methodological rigor, and the use of advanced analytical tools in producing impactful and globally relevant research.
The Winter School 2026 is a six-day intensive academic programme designed to strengthen participants’ research competencies across qualitative, quantitative, experimental, and mixed-method research paradigms. Over the course of the programme, participants will engage in structured lectures, practical demonstrations, and hands-on sessions led by distinguished academicians and industry experts from leading institutions.
In the coming days, the Winter School will cover a wide range of critical research themes, including data collection and cleaning, hypothesis development and testing, experimental research design, and qualitative research methods. Participants will also gain in-depth exposure to PLS-SEM using SmartPLS 4.0, conceptual framework development, interpretive structural modelling, critical discourse analysis, and multi-criteria decision-making approaches.
Specialized sessions will focus on contemporary academic publishing practices, including the role of artificial intelligence in research publishing and insights into the submission-to-acceptance process, offering participants practical guidance on publishing in high-impact journals.
The programme features sessions by eminent scholars such as Dr. Jogendra Kumar Nayak Dr. Satish S. Maheshwarappa Ms. Sangeeta Menon Dr. Atul Shiva  Dr. Shreya Mishra Dr. Ramzan Sama  Dr. Monika AgrawalDr. Anjya Kumar Mohapatra, and Dr. Arti Chhandani from Jaipuria Institute of Management, Indore and Lucknow campuses.
The Winter School will conclude with a valedictory session featuring Dr. Garry Tan Wei Han, Senior Professor, UCSI University, Malaysia, highlighting the programme’s global academic orientation.
Through this initiative, Jaipuria Institute of Management, Lucknow continues its commitment to fostering advanced research capabilities, encouraging interdisciplinary inquiry, and empowering researchers with practical tools and methodological clarity essential for impactful academic and policy-oriented research.

Axis Bank Engages 995 Schools Nationwide for SPLASH 2025 Art & Literature Competition

Hyderabad,  Jan 7:- Axis Bank, one of the largest private sector banks in India, successfully hosted SPLASH 2025, the 13th edition of its annual art, craft and literature competition, engaging students from over 995 schools across the country. Inspired by Axis Bank’s brand philosophy  dil se open, this year’s edition witnessed enthusiastic participation from more than 2.66 lakh students on the theme ‘Dreams’, encouraging these young minds to unleash their imagination and creativity.

South- pic

In the southern region, the Bank conducted the competition across 308 schools in Hyderabad, Bangalore, Guntur, Bagalkot, Vishakhapatnam, Cuddapah, and Nellore to name a few. Over 1.01 lakh students participated, submitting entries under two sub-themes: ‘A Day in My Dream Life’ for the 7-10 years age group, and ‘The Future as I Dream It’ for those aged 11-14 years. 

Aligned with the theme, Axis Bank also launched the ‘AI Dream Generator’, an interactive digital tool designed to help children bring their dreams to life. From flying cars and talking animals to building cities on the moon, children can enter their dreams and choose their favourite medium art, craft, or literature to see their imagination come to life.

The competition will culminate with six national winners and six national runners-up, who will be awarded INR 1 lakh and INR 50,000 each, respectively. They will also have the opportunity to attend a special Art and Craft Workshop at Tashkeel, Dubai. The artwork of these winners will be showcased at the Museum of Art and Photography  Bengaluru. Additionally, the top 400 qualifiers will receive exciting goodies and vouchers from partner brands like Ixigo and American Tourister.