Archives 2026

Resorts Turn to Activity-Led Experiences to Drive Revenue and Guest Engagement

"Resorts Turn to Activity-Led Experiences to Drive Revenue and Guest Engagement"

Resorts across India are redefining their growth strategies by moving beyond interior upgrades and infrastructure enhancements to focus on activity-oriented attractions that actively engage guests. Rather than relying solely on aesthetics, hospitality properties are increasingly investing in experiences that encourage participation, movement, and longer on-site engagement.

Mini waterparks, curated waterplay features, and safe children’s play zones are being thoughtfully integrated within resort premises to enhance the overall guest experience. These additions motivate families to spend more time on-property, resulting in longer stays, higher occupancy rates, and increased ancillary revenue from food, recreation, and repeat bookings.

A significant driver behind this shift is changing consumer behaviour, especially among families. Parents today actively choose resorts that offer in-house waterparks and dedicated play areas, as these spaces create excitement for children while allowing parents to participate, supervise, and bond with them. Shared activities such as splash zones, interactive water rides, and soft play areas foster memorable family moments, making the holiday experience more engaging and emotionally rewarding for both parents and children.

Beyond entertainment, quality and safety have become critical decision-making factors for resort owners. High-grade materials, anti-skid surfaces, child-safe designs, durability, and compliance with safety standards are now essential requirements. From a cost perspective, activityled installations are available across a wide investment range. Entry-level waterplay units and compact play zones typically start from ₹4–5 lakh, while larger, customised mini waterparks with multiple attractions can range between ₹50–60 lakh, depending on scale, design complexity, and features.

Supporting this transformation, Wonderland Mangala Industries has emerged as a key enabler for resorts looking to adopt experiential infrastructure. The brand designs and manufactures a wide range of water rides, mini waterparks, and safe play zones tailored specifically for hospitality environments. With a strong focus on quality, safety, durability, and engaging design, Wonderland Mangala Industries helps resorts seamlessly integrate activity-based attractions that not only elevate guest satisfaction but also deliver measurable returns through increased footfall, repeat visits, and stronger brand recall..

Step Into the Upside Down: Samsung and Netflix Offer Exclusive ‘Stranger Things’ Theme for Galaxy

Step Into the Upside Down: Samsung and Netflix Offer Exclusive ‘Stranger Things’ Theme for Galaxy

As the door closes on “Stranger Things,” Samsung Electronics and Netflix are giving fans a chance to celebrate the final season of the iconic show that has shaped pop culture for nearly a decade. Starting Jan. 12, Samsung Galaxy users in 186 countries can download an exclusive “Stranger Things” theme and wallpapers via Galaxy Store — available at no additional cost for a limited time to those who download or launch the Netflix app. 

Iconic Imagery From a Cultural Phenomenon

Since its debut in 2016, “Stranger Things” has been one of the defining titles behind Netflix’s rise as the world’s leading entertainment service. The series became a global megahit, driving viewership and conversation across regions and generations. Following the release of Season 5, Part 1 on Nov. 27, 2025, it ranked No. 1 in 91 countries and recorded 59.6 million views in its first five days, marking the strongest opening performance for an English-language series on Netflix to date. It also became the first series in Netflix history to place all five seasons in the Global Top 10 at the same time, holding that record for five consecutive weeks. All episodes from the final season are now streaming globally, only on Netflix.

Samsung’s exclusive content inspired by Season 5 builds on that momentum. Available from Jan. 12 through Feb. 22, the collection includes a special theme and five wallpapers featuring live-action characters and settings from the show, including Hawkins and the Upside Down. Reflecting the unique atmosphere of the show, the visuals allow fans to bring elements of the series into their everyday lives.

A Long-Standing Partnership Celebrating Great Storytelling

Samsung and Netflix have a long-running partnership, bringing compelling, high-quality content inspired by some of the world’s best-loved shows. The latest collaboration follows their recent partnership to offer special themes for the worldwide hit film “KPop Demon Hunters,” while the companies previously worked together to celebrate the launch of Season 4 of “Stranger Things.”

Kotak Mahindra Bank strengthens Leadership Team with appointment of Anup Kumar Saha as Whole-time Director

Kotak Mahindra Bank strengthens Leadership Team with appointment of Anup Kumar Saha as Whole-time Director
Bengaluru, Jan

12:  Kotak Mahindra Bank (“Kotak”) announced the appointment of Anup Kumar Saha as Whole-time Director, subject to regulatory approvals. Till such time, Anup will act as Whole-time Director (Designate) and will be a part of Senior Management from January 12, 2026.

Anup most recently served as Managing Director at Bajaj Finance, where over eight years he played a pivotal role in transforming the company into one of India’s leading and most profitable NBFCs in consumer finance. He led business transformation, digital innovation and customer-focused strategies, expanding the customer base to 100 million and diversifying the product portfolio.

Anup previously spent 14 years at ICICI Bank in senior leadership roles, building deep expertise in consumer and retail banking, data analytics and digital transformation.

At Kotak, Anup will oversee Consumer Banking, Marketing and Data Analytics functions, reinforcing Kotak’s leadership depth and driving customer-centric transformation, digital innovation and data-led strategies.

Welcoming him, CS Rajan, Chairman of the Board, Kotak Mahindra Bank said, “We are delighted to welcome Anup to Kotak’s Board. His leadership in scaling businesses, driving digital transformation and building customer-centric organizations will be invaluable as we continue to strengthen our position in the financial sector.”

Ashok Vaswani, MD & CEO, Kotak Mahindra Bank added, “Anup’s appointment underscores Kotak’s commitment to building a market-leading financial services business and a strong bench of experienced leaders. His extensive understanding of retail finance, data-driven growth and innovation will help us accelerate our strategy and deliver even greater value to our customers.”

“I am excited and honored to join Kotak, one of India’s most trusted financial services conglomerate. I look forward to working with the leadership team to build on this strong foundation, drive innovation, deepen customer relationships and create value for all stakeholders,” said Anup Kumar Saha.

Haier India Expands Its Entertainment Footprint as Official Appliance Partner of Telugu Blockbuster Mana Shankara Vara Prasad Garu

Haier India Expands Its Entertainment Footprint as Official Appliance Partner of Telugu Blockbuster Mana Shankara Vara Prasad Garu

India, Jan 12:  Haier Appliances India, the No.1 global major appliances brand for 17 consecutive years, marks another shining presence on the Telugu big screen as the Official Appliance Partner of the upcoming blockbuster Mana Shankara Vara Prasad Garu. Building on its growing presence in the entertainment ecosystem, this association reflects Haier’s long-term brand strategy of becoming an integral part of culturally significant moments that resonate deeply with Indian audiences.

Mana Shankara Vara Prasad Garu brings together a stellar ensemble cast featuring Megastar Chiranjeevi, Nayanthara and Venkatesh Daggubati is slated for a grand theatrical release on January 12, 2026. Haier’s branding takes centre stage from the very first consumer touchpoint, with a prominent presence in the trailer unveiled on January 4, ensuring strong visibility and reinforcing the brand’s seamless integration into this much-anticipated cinematic experience.

As the Official Appliance Partner, Haier brings its Lumiere refrigerator and Mini LED television to life on the Telugu big screen, seamlessly integrated into the film’s narrative and reinforcing the brand’s presence in home settings that audiences naturally relate to. These appearances do more than showcase products; they capture the rhythm of modern Indian living, where innovation, comfort and style coexist effortlessly. By becoming part of the narrative, Haier moves beyond visibility to meaningful connection, allowing viewers to experience the brand as a reflection of contemporary lifestyles and aspirations. 

This collaboration marks a new milestone in Haier India’s brand journey. By partnering with high-impact regional cinema that commands massive fan engagement and cross-generational appeal, Haier strengthens its cultural relevance in South India while reinforcing its pan-India presence. Through its growing presence in the film ecosystem, Haier India is redefining brand engagement, moving beyond functional leadership to become an integral part of the stories, aspirations and everyday moments that matter most to consumers.

Women Apprentices Surge 58percent in Three Years to 197,000: TeamLease Degree Apprenticeship Report

Jan 12: TeamLease Degree Apprenticeship, in collaboration with the GAN Global (a global multi‑sector apprenticeship alliance) and the India Employer Forum, has released its latest report, Her Path, Her Power: Revolutionizing Women’s Careers Through Apprenticeship. The report shows that women apprentices have increased from 124,000 in 2021–22 to 196,914 in 2023–24. This steady growth highlights how structured apprenticeship programmes are bridging gender gaps, expanding access to skills, and driving inclusive workforce participation across India.

Women currently contribute only 18% to India’s GDP, despite their critical role in the economy, and a significant portion remains outside the formal workforce, with 60% of working-age women not participating. The Female Labour Force Participation Rate stands at 29% for ages 15-29, 45% for ages 15-59, and 31.7% overall, among the lowest globally. Projections indicate that India’s female workforce may reach 255 million by 2047, achieving 45% participation, yet leaving 145 million women absent from the workforce needed to meet national growth ambitions. This gap is reflected in sectoral numbers: in 2021, 1.38 million women were employable against a demand of 3.35 million, leaving a gap of 1.97 million. By 2027, employable women are expected to reach 2.01 million, still below the 3.82 million required, leaving a persistent deficit of 1.81 million.

The gap is especially stark in rural areas, where 70% of women are expected to remain outside the labour force by 2047. While 30% of urban and peri-urban women, though better educated, face job-role mismatches, wage disparities, and undervaluation of domestic work. Closing this gap could boost India’s GDP by 27%, improving household incomes, living standards, and productivity. But despite rising female enrolment in higher education, many women still do not transition into the workforce. Between 2014–15 and 2021–22, enrolment increased by 32%, yet gaps persist, especially in STEM. Women make up 42–43% of undergraduate enrolments, but only 28–30% in engineering and technology, mainly in computer science, IT, and electronics. Representation in core engineering disciplines remains below 20%, and workforce participation in STEM roles is just 14–16%, constrained by workplace bias, lack of mentorship, and socio-cultural expectations. Degree Apprenticeships that combine academic learning with hands-on experience are emerging as a critical pathway to help women upskill, reskill, and move into meaningful employment.

Structured apprenticeships are translating this potential into tangible workforce participation, with rising engagement across IT and BPM, retail, automotive, electronics, BFSI, tourism and hospitality, food processing, life sciences, logistics, and healthcare. Hyderabad leads with 42% women apprentices in 2024, while Kolkata and Chennai show steady gains. Yet, challenges remain: 38% of organisations report having no female apprentices, 26% indicate women make up just 1–10% of their apprentice pool, and only 2% achieve over 50% representation, highlighting the need for sustained focus on inclusion and targeted interventions.

The report also provides targeted recommendations to enhance women’s participation in apprenticeships. Government initiatives should scale programmes in high-growth sectors and strengthen schemes such as NAPS and NATS. They should implement recognition of prior learning frameworks to acknowledge existing skills. Enabling infrastructure, including childcare, safe transport, and housing, should be provided to support women apprentices. Public-private partnerships can establish women-centric skilling hubs, Centres of Excellence, and state-specific financial incentives.

Employers should integrate women into core apprenticeship strategies through flexible and hybrid models, mentorship programmes, inclusive work environments, and anti-discrimination policies. Training providers should deliver industry-relevant, women-focused programmes, use hybrid learning to overcome mobility constraints, and ensure clear pathways to employment. Civil society and NGOs can raise awareness, shift mindsets, support underserved women, and advocate for policy inclusion.

Dr. Nipun Sharma, CEO, TeamLease Degree Apprenticeship, said, “Expanding women’s participation through apprenticeships represents a significant opportunity for India’s workforce. Female enrolment has grown by nearly 58 percent over the last three years, yet women continue to account for less than one-fifth of the total apprentice base, indicating substantial untapped potential. At the same time, sectors such as manufacturing, electric mobility, and telecom face skill gaps of 40–50 percent, while high-growth industries including IT, automotive, and healthcare require job-ready talent. Structured, sector-aligned apprenticeship programmes enable women to gain real work experience, strengthen practical skills, and improve employability. For employers, this approach supports a broader, reliable, and more diverse talent pool. When designed around real workplace exposure, apprenticeships help improve workforce participation, productivity, and long-term career outcomes.”

Kathryn Rowan, Executive Director, GAN Global, said, “Empowering women through apprenticeships is not just a matter of equity—it is an economic imperative. This report underscores how structured, work-based learning can dismantle systemic barriers, open doors to high-growth sectors, and create pathways for women to thrive as leaders and innovators. At GAN, we believe that when businesses invest in inclusive apprenticeship programs, it’s a triple win for women, communities, and companies, building a more resilient, adaptable, and diverse talent pipeline.”

Her Path, Her Power underscores that structured apprenticeships can unlock India’s untapped female workforce. These programmes bridge skills gaps and create inclusive opportunities across regions and sectors. They drive career growth for women and generate substantial economic gains, contributing to India’s Vision 2047 target of a $30 trillion economy, of which $18 trillion will be contributed by women.

IIT Roorkee and Masai Launch Technology Programmes to Build Job-Ready Digital Talent

IIT Roorkee and Masai Launch Technology Programmes to Build Job-Ready Digital Talent

Roorkee, Uttarakhand Jan 12:  The Indian Institute of Technology Roorkee (IIT Roorkee), through its Electronics & ICT Academy (E&ICT Academy), has signed a Memorandum of Understanding (MoU) with Masai to jointly launch a set of online certification programmes aimed at addressing the growing demand for skilled professionals in emerging AI-driven and digital technology domains.

Under this collaboration, the programmes are designed and delivered through the E&ICT Academy, IIT Roorkee, with a focus on providing industry-relevant, application-oriented training in areas such as Data Science and Artificial Intelligence (DS-AI), Artificial Intelligence and Machine Learning (AI-ML), Software Engineering with AI, and Prompt Engineering. The programmes emphasise the development of practical, job-ready competencies aligned with evolving workforce requirements.

As India’s digital and AI-enabled economy continues to expand, organisations increasingly seek professionals with a sound understanding of core programming concepts, responsible use of AI and ML tools, workflow automation, and the ability to build production-ready applications. The programmes offered under this initiative aim to support both entry-level learners and working professionals, including those from non-technical backgrounds, through a structured blend of live instructional sessions and hands-on learning.

Each programme will culminate in a capstone project, enabling participants to develop a portfolio that demonstrates their ability to apply technology and AI solutions to real-world business problem statements.

Speaking on the initiative, Prof. Sanjeev Manhas, Chief Investigator, E&ICT Academy, IIT Roorkee, said, “The digital ecosystem today requires professionals who can apply AI, ML, and software development skills to address real-world challenges. Through the E&ICT Academy, IIT Roorkee seeks to strengthen the academic–industry interface by enabling learners not only to understand emerging technologies, but to apply them responsibly. These programmes are structured to support India’s future workforce needs in priority technology domains.”

Prof. K. K. Pant, Director, IIT Roorkee, said, “IIT Roorkee places strong emphasis on capacity building in emerging digital and AI-driven technologies as part of its national responsibility in higher education and skill development. Through the E&ICT Academy, the Institute continues to strengthen industry-aligned training initiatives that combine academic rigour with practical application. Such collaborations are intended to support the development of job-ready digital talent in alignment with national digital and innovation priorities.”

Prateek Shukla, CEO and Co-Founder of Masai, said, “This collaboration with IIT Roorkee enables the delivery of programmes that combine academic depth with practical learning. The initiative aims to help learners build meaningful portfolios and enhance their preparedness for technology roles in an increasingly AI-driven job market.”

Participants who successfully complete the coursework and assessments will receive a certificate from the E&ICT Academy, IIT Roorkee. In addition to the online modules, learners will have the option to participate in a two- to three-day campus immersion programme at IIT Roorkee, including project presentations and certificate and grade sheet distribution

Link’s Collaboration with Alpina Drives Integrated and Innovative Marketing Execution in Colombia

Link, a global leader in marketing procurement and sustainable brand execution, has announced a new strategic partnership with Alpina, one of Colombia’s most iconic multinational food and beverage companies.

Under this collaboration, Link will manage the delivery of Print, Point-of-Sale Materials (POSM), and Promotional Items across Alpina’s nationwide marketing campaigns. By combining creative innovation with operational excellence, the partnership aims to ensure consistent, high-quality, and sustainable brand execution across Colombia.

Link will deliver an end-to-end marketing execution solution, integrating sourcing, production, logistics, and quality control within a single, streamlined framework. This integrated approach enables faster execution, improved cost efficiencies, and enhanced visibility across the entire marketing value chain.

Early Success Stories: Innovation in Action

Although the partnership is still in its early stages, it has already delivered measurable results through several pilot activations:

  • Mochisaurios Campaign Modern Trade Channel:
    Link successfully executed a nationwide gondola branding activation in record time, spanning multiple retail locations across Colombia. The activation significantly enhanced campaign visibility while maintaining high standards of quality and precision.

  • Mochisaurios Campaign Traditional Trade (TAT) Channel:
    In response to an urgent rollout requirement, Link delivered 2,500 display units within just three days, leveraging its extensive supplier network. The execution achieved a 10% project cost saving, demonstrating Link’s agility, responsiveness, and operational strength.

These early successes underscore the effectiveness of Link’s Integrator model, which combines innovation, efficiency, and sustainability to deliver meaningful value aligned with Alpina’s brand and business objectives.

Leadership Perspectives

Commenting on the partnership, Manuela Gómez, Trade Marketing Manager at Alpina, said:

“This partnership with Link strengthens our ability to execute impactful campaigns nationwide while driving efficiency and alignment with our business goals. We’re already seeing positive outcomes from these initial initiatives and look forward to future activations that will continue to create value for our customers.”

George Homsi, Managing Director (Americas) at Link, added:

“We’re proud to collaborate with Alpina on this exciting journey. Our Integrator model simplifies the marketing supply chain and enables brands to work smarter, faster, and more sustainably. This partnership brings together Alpina’s commitment to excellence and Link’s global expertise to drive innovation, efficiency, and measurable impact across Colombia and beyond.”

Setting a New Benchmark

The collaboration between Link and Alpina reflects a shared vision for the future of marketing execution in South America—one rooted in integration, innovation, and corporate responsibility. Together, the two companies are setting a new benchmark for how brands can connect with consumers through smarter, more sustainable marketing solutions across the region.

Sunil Gavaskar keeps his World Cup promise to Jemimah Rodrigues in a memorable jam session

Fulfilling the promise he’d made to Jemimah Rodrigues after India won the ICC Women’s Cricket World Cup, Sunil Gavaskar joined her for a jam session and presented her with her very own ‘Bat-ar’, a one-of-a-kind bat-guitar created by Nike that brings together her love for cricket and music.

Jemimah x Sunil Gavaskar

Shared on their Instagram handles, the candid exchange was a celebration of Jemimah, her recent achievements in sport, and infectious energy.

The Bat-ar was handcrafted by artist Nishant Fogaat, and imagined by Nike to celebrate Jemimah not just for what she does on the pitch, but for who she is beyond it – celebrating the interests, personality and creativity that shape her as both a cricketer and a person.

Sunil Gavaskar keeps his World Cup promise to Jemimah Rodrigues in a memorable jam session

Fulfilling the promise he’d made to Jemimah Rodrigues after India won the ICC Women’s Cricket World Cup, Sunil Gavaskar joined her for a jam session and presented her with her very own ‘Bat-ar’, a one-of-a-kind bat-guitar created by Nike that brings together her love for cricket and music.

Jemimah x Sunil Gavaskar

Shared on their Instagram handles, the candid exchange was a celebration of Jemimah, her recent achievements in sport, and infectious energy.

The Bat-ar was handcrafted by artist Nishant Fogaat, and imagined by Nike to celebrate Jemimah not just for what she does on the pitch, but for who she is beyond it – celebrating the interests, personality and creativity that shape her as both a cricketer and a person.

Yupp Video Services Partners with Get After It Media to Launch Heartland Plus

India, Jan 10:  Yupp Video Services (YVS), YuppTV’s B2B technology arm and a global leader in white-label OTT platforms and streaming solutions announces its strategic partnership with Get After It Media (GAIM), home to The Heartland Network, Retro TV, The Family Channel, The Action Channel, and Rev’n. This collaboration delivers Heartland+, a next-generation OTT application that expands GAIM’s flagship on-air network, Heartland, into the digital forefront with advanced ad stack features and innovative content verticals.

Heartland+ will be backed by latest streaming technology, creating a diverse portfolio of ad units and subscription-based services. The app will bring consumers the very best of Heartland content alongside new verticals focused on family viewing and action-driven entertainment – all wrapped around the network’s core affinity for country music. YVS’s proven expertise in building scalable, data-driven OTT platforms ensures seamless delivery across connected TVs, mobile devices and web.

With rollout commencing in the 2nd Quarter, users can expect premium access to Heartland’s country music library, family-friendly shows, action content via flexible subscriptions; advertisers will gain advanced data-driven ad units for scaled targeting. Consumers will enjoy seamless, multi-device streaming, unlocking new revenue streams and audience engagement for GAIM’s evolving ecosystem.

Uday Reddy, Founder & CEO from YVS said, “Our partnership with GAIM to launch Heartland+ blends our decade-long OTT expertise with their authentic country music heritage and family values. This app will deliver advertisers enhanced targeting precision through advanced data analytics, while providing viewers with seamless, multi-device access.”

Joel Wertman, Co-President and CEO, Get After It Media, commented, “We look to partners such as YVS to help us enable data-driven audience solutions for advertisers looking to reach their customers with maximum efficiency and targeting capabilities at scale. The future of our business is highly dependent on our ability to bring innovative and data-driven audience solutions to our customers.”