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New Delhi, 7th February 2023: After a two-year absence, the iconic and much-awaited Kala Ghoda Arts Festival is back to celebrate cinema, food, literature, visual art, culture, music and more.

The Indian Performing Rights Society (IPRS) will host two events at the festival: “Sadda Haq Aithe Rakh” on 7th February, between 6 pm- 7 pm at NGMA, Colaba. The workshop will be conducted by Eminent Lyricist, Screenwriter & IPRS Board Member Mayur Puri, who will take the audience through the nuances of Songwriting and How to Manage your Rights as a Creator.

‘Women Changing Music’ is a roundtable conversation organized by the IPRS at the festival celebrating women game changers in the Indian music industry. Srushti Tawde, Priyanka Khimani, Mercy Tetseo from The Tetseo Sisters, Gauri Yadwadkar, and Nirmika Singh will be among the notable panelists. The engaging roundtable will be hosted by Stutee Ghosh. On 9th February, 6 pm – 7 pm at NGMA, Colaba.

IPRS has initiated a slew of initiatives aimed at identifying, empowering, and promoting female music creators. The IPRS, ‘Women Changing Music’ roundtable will provide an inspirational and enlightening chance to hear prominent women in music who are smashing the glass ceiling by making history and leading the way for others to follow.

Commenting on the same, Lyricist, screenwriter, filmmaker, and IPRS Board Member Mayur Puri said, “As a long-time member of IPRS, I am excited to host the Sadda Haq Aithe Rakh workshop for songwriters, composers, and those interested in music. From the moment children are born till they breathe their last breath; music plays a significant role in their life. This workshop will take the audience on a journey of music creation, and how a lyricist and composer come together to make music. It will benefit all music makers who are primarily concerned with their creativity and are unaware of issues such as copyright, royalties, and other technicalities that go with the music they create. The line between the audience and the creator is blurred, making it very important for creators to understand their rights. I am delighted that one of the city’s largest cultural festivals, the Kala Ghoda Arts Festival, has partnered with the IPRS on this initiative.”

Brinda Miller, Chairperson, Kala Ghoda Association, spoke about the glorious legacy of the festival, “It is a festival for and by the people. We are thrilled that the city’s beloved festival will return after a two-year hiatus. Much has happened during this period, and our theme “Past Forward” pays tribute to our 22-year legacy while designing a festival of the future. It represents the slow transition from a period of inactivity to an era of optimism, change and growth. Every year, people and enterprises from across the country come together to make this festival possible, and this year is no exception.”

Educational and interactive programs like “Sadda Haq Aithe Rakh” aims to raise awareness about current developments in the music industry and help musicians understand their rights, the importance of music royalties and how to make more with the music they create. The “Women Changing Music” roundtable is another step taken by IPRS to identify, empower and promote female creators and celebrate the women in music, who are creating history, and paving the path for others to follow.

Founded in 1999, the Kala Ghoda Arts Festival has become one of the biggest street art festivals in the country. It draws visitors from Mumbai and all over the world. With the aim of promoting arts, crafts, music and cultural heritage.

Challenges Arena: The expansionary trend continued; revenue grew 21x since its launch and 62 cumulative customer agreements by Q3FY23

Bengaluru, 7th February 2023: OnMobile Global Limited (“OnMobile”), the global leader in mobile entertainment, today announced the financial results for the Third quarter and Nine months FY23 ended December 31, 2022.

Highlights:

• Challenges Arena: Revenue increased by almost 52% on a QoQ and ~7x on a YoY basis and grew ~21x over the last 7 quarters
• Challenges Arena: 62 cumulative customer confirmations and 35 customers live as on Q3FY23
• Challenges Arena: 13.64 Mn gross subscribers as on Q3FY23
• Challenges Arena: By Q3FY23, the Net active base increased to 3.1 Mn from 1.98 Mn in September 2022
• ONMO B2B: 18 customers confirmed and 4 customers live as on Q3FY23. Revenue grew 77% QoQ
• Q3FY23 revenues at INR 1,369 Mn, flat QoQ. Gross profit stood at INR 706 Mn a growth of 3.4%. Gross margin improved by 170 basis points QoQ (~53.9% gross margin in Q3FY23)
• 9MFY23 revenues at INR 4,145 Mn, up by 0.8%; Gross profit stood at INR 2,101 Mn, a growth of 4.3% YoY basis. Gross margin improved by 150 basis points YoY (~52.9% gross margin in 9MFY23)
• Q3FY23 PAT grew by 555% QoQ to INR 41 Mn from INR 6 Mn in Q2FY23
• In Q3FY23 Marketing cost grew by 10.5% QoQ and 87.3% YoY primarily due to investments in new launches

Commenting on Q3FY23 results, Sanjay Baweja, CEO & MD, OnMobile, said, “Revenue was flat on a sequential basis. According to our strategy, we will continue to invest in marketing to increase our profitability in the long run. The worst is behind us, and CA and ONMO are gaining traction. We are well-positioned to achieve our goal of creating cutting-edge mobile gaming solutions thanks to our targeted execution and continued efforts to digitize our core B2B businesses.”

Asheesh Chatterjee, Global Group CFO, said, “EBITDA saw substantial growth from last quarter, lead by improvement in gross margins on account of revenue mix increasing in favor of CA which has higher margin. We are making good progress in both CA & ONMO and would see CA contributing to profitability and ONMO towards revenue growth in the coming quarters.”

Orange Egypt has signed a partnership agreement with Fawry, the leading provider of e-payments and digital finance solutions in Egypt, to enhance digital payment services and expand the features of Orange Cash wallet.

The collaboration strengthens Orange Cash’s position as Egypt’s leading digital payment service, providing customers with a comprehensive money management solution answering their needs with a reliable, secured, and fully compliant platform relying on the highest international technologies and security standards.

Money transfer, electricity, water, and gas bills, insurance premiums, union payments, clubs, schools, and universities, donations, ticket purchases, traffic fines, online purchases, real estate installments, bank loan settlement and merchant payments are just a few of the many services offered by Orange Cash.

Fawry is constantly looking to form lasting strategic alliances with important companies and institutions that provide e-payment services through their smart wallets. As Fawry owns the most developed systems for creating and managing e-wallets as well as the most advanced and secure fintech tools in order to support the Central Bank of Egypt’s initiatives and keep up with the digital transformation to achieve a cashless society.

This partnership fortifies Orange Cash’s role in serving customers by expanding the provision of new services and products while adhering to all regulations and regulatory requirements set by the Central Bank of Egypt.

On this occasion, Yasser Shaker, CEO at Orange Egypt said: “Today’s partnership with Fawry reaffirms the company’s strategy and commitment to accelerate financial inclusion and help turn the economy into a cashless one while ensuring that all payment needs of Egyptians are met through a comprehensive platform in cooperation with prominent local partner in this sector. Following our recent partnership with the National Bank of Egypt, this new partnership with Fawry combined with Orange’s worldwide expertise in mobile money and digital banking makes Orange Cash the strongest mobile wallet solution of Egypt with the strongest partners of the sector.”

He added: “Orange Cash provides now its customers with unprecedented digital payment capabilities in the field of e-wallets in Egypt, in a way that allows its customers to benefit from the latest global trends in this sector in a faster, safer, and more efficient way”.

Eng. Ashraf Sabry, CEO of Fawry, stated: “In response to the state’s tendency to increasingly rely on e-payment solutions in financial transactions, which has become absolutely necessary in recent years to keep up with digital transformation, Fawry has made significant investments, allowing it to serve as the strategic partner for digital transformation services as well as the development and management of mobile wallet platforms. We are pleased that all of the services and solutions offered by Fawry were created by Egyptians”.

“In order to give customers a unique, secure, and efficient experience, our partnership with Orange will greatly accelerate the development of e-payment solutions in Egypt through the widespread use of digital solutions”, he added.

Sabry emphasized Fawry’s commitment to fostering an e- payment culture throughout Egyptian society by utilizing a variety of electronic payment channels and methods for all transactions and day-to-day services. This came in line with Egypt’s Vision 2030, which aims to expand the financial sector, support and improve digital operations, and draw in new customer demographics in order to promote financial inclusion.

By  Kumar Saurav, Global Mobile Business Head, AdCounty Media Pvt. Ltd

If there is one common fact that all marketers and business owners unanimously agree to, it is that customers have an inexplicable love for discounts. Offering discounts is one of the most sought-after ways to get hold of your target audience’s attention alongside boosting sales. The growing importance of discounts can be attributed to the advent of online shopping. Discounts can help in customer acquisition, but if not executed well, they can lead to losses and tint the brand’s reputation.

Early bird discounts refer to discounts that are restricted to only the first few customers of the latest product or service. When companies launch a new product or service, they do with the fundamental goal of creating as much awareness as possible. To penetrate the market, battle existing competition and get going with sales, most brands offer early bird discounts.

In most cases, the early bird discount strategy is effective on account of the fact that they are tied to a time limit and that quick action is needed to avail the product or service. It is this sense of urgency which then translates into the purchase.

Early bird discounts are especially effective when launching new products or services to try and get as many people as you can to buy them. Many online stores have promotional offers like pre-order discounts to drive more traffic to the new product/service. However, offering huge discounts on a product prior to its launch can reduce its value in the consumer’s mind. Thus, ensuring that the discount is only a tiny percentage of the total price of the product is crucial in order to amp up sales.

The “few-items-left” or “offer valid for 1^st 30 orders only” revolves around simple psychology. Jack Brehm, in his book, ‘Theory of Psychological Reactance,’ states that consumers often lose freedom of choice when they have limited opportunities. Consequently, when the choices are limited, the urge to keep that freedom intact increases the want for the particular product. Plus, with the ‘early bird pricing”, people feel empowered since they believe they have landed a good deal.

A few steps to ensure no stone is left unturned in making the most of the early bird discount strategy are:

·       Communicate Your Value To Your TG

Leverage your online channels to create a unique connection with your visitors via storytelling and eye-catching imagery. List frequently asked questions on your website so visitors can quickly discover them.

·       A Dedicated Landing Page

Create a unique early bird pricing page and direct your visitors using social channels. Introduce deadlines and declare that a limited user base can avail the offer to entice buyers.

·       Use Email Marketing For Promotions

One of the easiest and most efficient ways to keep your product/service on top of mind is through email. Describe in your email promotion how your early bird price enables customers to purchase an incredible product for less!

·       Introduce FOMO (Fear of Missing Out)

Set a deadline for the early bird pricing period in your strategy. Limit the booking window to create FOMO (fear of missing out). When stating the expiration date for your pricing offer, be specific and adhere to the deadline.

·       Track Results

Result tracking is indispensable in helping a business understand if the early bird discounting strategy is proving to be beneficial for them. Tracking the sales amount, customer acquisitions, repeat customers, revenue, etc., are instrumental in formulating a plan of action.

The 3 significant benefits tied to offering early bird discounts are:

·       Aids Data Collection For Marketing – Data is indispensable in the world of marketing.

·       Early Audience Engagement

·       The sense of urgency prompts interested buyers to spread the word about your product or service, amplifying your reach.

Authored by Kumar Saurav, Global Mobile Business Head, AdCounty Media Pvt. Ltd