All posts by Rabindra

Hyderabad, 10th September 2024: Himalaya Wellness is thrilled to announce its collaboration with popular South Indian actor Kalyani Priyadarshan for their Kajal, this Onam. As an integral part of a woman’s festive attire, kajal holds a special place in the hearts of women across Kerala. Kajal is more than just a cosmetic – it is a cultural icon in Kerala, symbolizing beauty, tradition, and the spirit of Onam celebrations. This collaboration with Kalyani Priyadarshan celebrates this timeless connection and brings a modern take to a cherished tradition.

In a captivating TVC featuring Kalyani Priyadarshan, we witness how Kajal transforms her eyes into a canvas of emotions, mirroring the joy, love, and spirit of the festival. Just as a smile lights up a face, Kajal brings a sparkle to the eyes, a silent language that speaks volumes letting your eyes tell the story of your celebrations with Himalaya Kajal.

The swipe of Kajal is often compared to a smile. Through this campaign, Himalaya invites you to give your eyes a reason to ‘Sm-eye-le’ since they believe that when your eyes smile, your face will. Himalaya Kajal is a 100% natural black, smudge-proof, and waterproof product enriched with almond oil, known for its nourishing properties, and damask rose, which cools and soothes the eyes giving the perfect festive-ready look.

Speaking on the collaboration, Ragini Hariharan, Marketing Director – Beauty & Personal Care, Himalaya Wellness, said, “Kajal has always been more than just a cosmetic product; it’s a symbol of tradition, beauty, and confidence for women. Eyes are such a critical part of your expression. Our approach is grounded in the concept of “sm-eye-le,” which highlights that when the eyes smile, the entire face brightens. By fostering this effect, we ensure the whole face radiates. This festive season, we are excited to bring the concept of ‘Sm-eye-ling’ to life through our association with Kalyani Priyadarshan. Her grace and charm perfectly align with our brand values, and we are confident that this partnership will resonate deeply with our audience in Kerala making Himalaya Kajal the go-to choice for festive makeup.”

Leading south Indian actress, Kalyani Priyadarshan, who is very excited about the association stated, “I’m thrilled to be part of this beautiful campaign with Himalaya. The linking of smiling eyes (sm-eye-ling) to a smiling face resonated deeply with me. Kajal has always been an essential part of our cultural attire and Onam traditions, and Himalaya being a brand close to so many of our homes and with its natural ingredients, made this association even more special.”

The Himalaya Kajal campaign featuring Kalyani has officially launched and will be seen across various platforms in Kerala. This campaign is crafted to connect with the women of Kerala, where Kajal is not just a beauty essential but a cultural tradition, deeply woven into the daily lives of everyday women, and celebrated as a timeless symbol of elegance and heritage. Himalaya Kajal is widely available across South India and in urban metros, ensuring that women everywhere can experience the natural, nourishing benefits of this trusted product.

10th September 2024: NIIT Foundation, a non-profit organization has joined hands with HDFC ERGO General Insurance to introduce two training programs aimed at fostering economic empowerment and financial literacy among underserved communities. The initiative commenced in June 2024, NIIT Foundation and HDFC ERGO undertakes two key programs, that include training in Banking, Financial Services, and Insurance (BFSI) with the placement opportunities to the successful candidates, and Financial Literacy training – aiming to impact 4,500 individuals across Delhi and Tamil Nadu.

The BFSI training programme targets to impact 500 beneficiaries aged between 20 and 30 years old, by providing them with comprehensive training in the segment, followed by complete assistance in securing employment opportunities upon completing the training.

Simultaneously, the Financial Literacy training program aims to educate and empower 4,000 individuals with financial knowledge and skills with the help of practical insights into financial planning, management, and understanding insurance products. The program is open to people of all ages, accommodating citizens between 18 and 60 years of age, with an aim to equip participants with the necessary tools to make informed financial decisions and uplift individuals, particularly those belonging to underserved communities, to break the cycle of poverty.

Highlighting the importance of the partnership, Dr. Charu Kapoor – Country Director – NIIT Foundation, noted, “Reports suggest that despite the BFSI industry’s exponential growth, our workforce still lacks 50% of the skills that are prerequisite for the BFSI segment[1], making upskilling an integral component. Recognising this, NIIT Foundation is pleased to be partnering with HDFC ERGO to further our efforts in not only bridging the skill gap in the BFSI industry but also improve financial literacy among underserved communities, equipping individuals with the necessary skills and knowledge to thrive in today’s dynamic economic landscape.”

“Learning is the new currency and skill will be the primary differentiator going forward. At HDFC ERGO, we believe in the philosophy – The future is here and now. VidyaaVriksh is a step towards realising that. By combining our expertise in insurance domain with NIIT Foundation’s training reach, our collaboration aims to making a significant difference in the lives of thousands of individuals – aiding them in both ending the cycle of financial insecurity but also empowering them to build a secure and prosperous future,” said Mr. Anuj Tyagi – CEO and Managing Director, HDFC ERGO

The training programs, which will be conducted through NIIT Foundation’s will be impacting 4,500 individuals by the end of the current fiscal year.

India, 10th September 2024: Swiggy, India’s pioneering on-demand convenience platform today announced the second edition of the Great Indian Restaurant Festival (GIRF) 2024, lighting up the festive season this year. Due to popular demand, this edition of GIRF promises to be bigger and better, with over 10,000 restaurant partners offering flat 50% off across 39 cities in India from 5th September to 27th October. Following the success of the previous edition, where diners saved over ₹120 crores, this edition promises even greater savings and a richer dining experience.

This edition will feature nearly double the number of participating restaurants compared to previous edition, ensuring food lovers have an even wider array of options to choose from. Some of the most renowned names in the hospitality industry will be part of this grand celebration, including Socials, Jamie’s Pizzeria, Irish House, Fisherman Wharfs, Malaka Spice, Hard Rock Cafe, and major luxury and hospitality brands like JW Marriott Group, ITC, and Hyatt. Adding to the excitement, consumers paying with HDFC Bank credit cards can enjoy an additional 15% discount, making every meal even more rewarding.

GIRF 2024 will also offer delightful perks like free cocktails, mocktails, and happy hours at select restaurants during the course of the festival. With these bonuses, diners can expect not just savings but an elevated dining experience like never before.

This year’s festival will cover a wide range of culinary hotspots across India, from major cities like Delhi, Mumbai, Bangalore, and Goa to emerging destinations like Lucknow, Surat, and Udaipur.

Speaking on the launch of GIRF 2024, Swapnil Bajpai, Head at Swiggy Dineout said, “As the festive season approaches, we know our customers are eager to celebrate at their favourite restaurants. The Great Indian Restaurant Festival has been growing bigger with each edition and we’re excited to bring it back within the same year due to popular demand. GIRF is Swiggy’s way of bringing together the best restaurants with unbeatable deals, making dining out both affordable and enjoyable. With vibrant flavors and creative dishes from across India, this edition promises to be our grandest yet, and we’re excited to share it with our customers”.

Adding another delectable detail, Swiggy Dineout has also launched the “Bhoolna Mana Hai” campaign featuring Rohit Sharma, to ensure that the Great Indian Restaurant Festival 2024 is an unmissable celebration of flavours, special rewards and unforgettable dining moments. Playing on Rohit’s endearing forgetfulness, the campaign humorously emphasizes the importance and urgency of not missing out on GIRF’s unbeatable dining deals, ensuring that food lovers across the nation mark their calendars to check and book deals at their favourite restaurant via Swiggy Dineout.

Bengaluru, September 10, 2024: Tata Motors, India’s leading automotive manufacturer, has launched its biggest ever ‘Festival of Cars’ with amazing offers for this festive season. With never-before-seen pricing for several of its popular Cars and SUVs plus a bouquet of additional consumer benefits available at our showrooms, customers can enjoy cumulative benefits of up to ₹ 2.05 Lakh making it the perfect opportunity for customers to buy their dream car at beyond dream prices. The special, festive offers are available for a limited period till 31st October 2024 on all Cars and SUVs powered by petrol, diesel and CNG.

Announcing the Festival of Cars, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd, said, “As the festive season unfolds, we are delighted to present a spectacular array of enticing offers for our valued customers. With total benefits of up to ₹ 2.05 Lakh on ICE vehicles, this year’s festive celebration includes limited time attractive price reductions, along with attractive exchange and cash benefits, making it the perfect moment to embrace the spirit of new beginnings. We are confident that customers will seize this exceptional opportunity to own a Tata car, bringing home the best of safety and design, making this festive season truly special.”

Bengaluru, India 10 September 2024: In a significant move to advance STEM education in India, Pearson the world’s lifelong learning company, today unveiled the 13th edition of ‘Conceptual Physics’ by renowned physicist Prof. Paul G. Hewitt in India. The unveiling took place during an event, held at the Infosys Science Foundation, with Narayana Murthy, Founder of Infosys. Murthy endorsed the book as essential reading for Indian students who want to master the principles of physics.

Today’s launch aligns with India’s ‘Viksit Bharat’ vision by 2047, which prioritizes higher-quality education. The updated edition of ‘Conceptual Physics’ supports India’s modern STEM curriculum goals to serve both students and educators. By releasing this edition in India, Pearson is giving students new opportunities to access comprehensive physics content, covering key topics such as mechanics, thermodynamics, electricity and magnetism, waves, and modern physics, with a focus on current applications in digital technology, environment, and energy.

“As we work to strengthen STEM education in India, it is essential that our students have access to world-class learning resources. ‘Conceptual Physics’ by Paul G. Hewitt is a prime example, emphasizing conceptual understanding and real-world applications to make physics more relatable. I am thrilled that Pearson’s launch will make this invaluable resource accessible to STEM students across India. Such high-quality content is crucial for positioning India as a global education hub. ‘Conceptual Physics’ is student-centric and a vital step towards this goal.” said Narayana Murthy, Founder, Infosys.

Conceptual Physics, authored by Prof. Paul G. Hewitt, an internationally acclaimed author, is widely recognized for its unique approach to simplifying complex physics concepts, making them accessible and engaging for higher education aspirants. This learning experience has been instrumental in transforming the way physics is taught and understood globally, by emphasizing the principle of ‘concepts before calculations. The latest edition by Pearson builds on this legacy, offering updated content, real-world analogies, and the popular Hewitt-Drew-It screencasts that make learning physics both informative and fun. In India, where the focus on STEM education is intensifying, it will be a vital learning resource for individuals aiming to excel in the fields of physics.

Vinay Swamy, Country Head, Pearson India, said, “As India emerges as a global engineering hub, it is crucial to provide quality learning resources. We adapt our extensive content library, featuring works by international authors, to meet regional needs and cultural contexts. Committed to serving the Indian market, we ensure our content aligns with the highest international standards. Soon, we will introduce ‘Conceptual Physics’ in regional languages like Hindi and Kannada to make it accessible to even more students and educators.”

The 13th edition of ‘Conceptual Physics’ will be available in India in the nearest bookstores and e-commerce platforms such as Amazon, Flipkart and others.

“I am deeply satisfied to see the 13th edition of Conceptual Physics being launched in India by Pearson. My aim continues to be opening the eyes of students to see, appreciate, and understand how physics is relevant to their everyday lives. With the book’s clear explanations, both science and non-science students can welcome the joy of truly learning physics concepts and foster a love for STEM education. I extend my heartfelt thanks to Mr. Narayan Murthy for recognizing the book as essential for Indian students. His support highlights the importance of accessible education in shaping our future.” Prof. Paul G. Hewitt

NFO opens for subscription on September 10, 2024

Bengaluru, September 10, 2024: Bandhan Mutual Fund announced the launch of the Bandhan Business Cycle Fund, an open-ended equity scheme following a business cycle-based investing theme. The fund dynamically adjusts sector allocations according to the different phases of the economic cycle—Expansion, Peak, Contraction, and Slump—aiming to capture growth opportunities and manage risks across varying market conditions. The New Fund Offer (NFO) will open on Tuesday, 10 September 2024, and close on Tuesday, 24 September 2024. Investments in the Bandhan Business Cycle Fund can be made through licensed mutual fund distributors, financial advisors, online platforms.

Vishal Kapoor, CEO, Bandhan AMC added, “The Bandhan Business Cycle Fund takes a 360-degree approach, tapping into economic cycles, equity market trends, and sector dynamics to capture emerging opportunities. The Fund is designed to enhance portfolio diversification and aims to maximize returns while managing risks associated with economic fluctuations by adjusting sector allocations based on market conditions. The Bandhan Business Cycle Fund is ideal for investors with a long-term investment horizon and a higher risk appetite, looking to diversify their portfolios with a sector-rotation strategy that may enhance returns by capitalising on the economic cycle.”

The business cycles represent the natural rise and fall of economic growth, with each phase impacting different sectors in unique ways. For instance, financials and real estate may outperform during expansion phases, while consumer staples and utilities tend to be more resilient during contractions. With a top-down sector selection approach, the fund aims for substantial deviation in at least 3 of the top 5 sectors by weight in the Nifty 500 index. It offers diversification across market caps, focusing on robust businesses, with liquidity managed through a higher cash position of up to 15%. By strategically adapting its sector allocation, the Bandhan Business Cycle Fund aims to optimise returns by aligning investments with prevailing economic conditions.

10th September 2024: Enter the era of heavenly luxury with the pristine Signature Snake Collection by Roberto Cavalli in collaboration with Franck Muller. This exquisite collection marries Italian opulence with Swiss precision, exhibiting the bold design and timeless sophistication that the House of Cavalli is renowned for.

Each timepiece in the collection is a masterpiece of craftsmanship, featuring the iconic glam Snake motif. It is a symbol of transformation and revival intricately entwined into the design. From the sinuous form wrapping around the bezel to the strap resembling a serpent’s graceful coils, every detail exudes a luxurious aura of individuality.

The Signature Snake Collection dazzles with its vivid colours and unique designs. From vibrant orange and deep blue to classic black and rich green, each watch offers a spectrum of hues that reflect Roberto Cavalli’s signature boldness and refinement. The collection also includes sophisticated mother-of-pearl and striking rose gold accents, ensuring each timepiece stands out with its special charm.

Designed to be a timeless addition to any wardrobe, the Signature Snake Collection enriches your ensemble with an aura of elegance and refinement. Whether you’re dressing for a formal event or adding finesse to your everyday look, these watches shine as quintessential pieces of splendid artistry and lasting style.

Discover the entire Signature Snake Collection by Roberto Cavalli by Franck Muller, where each piece exemplifies your unique panache and gracefulness.

Benefitting 1,500 underprivileged children with quality education and extra-curricular activities with life skills training

Bangalore, September 10, 2024: AU Small Finance Bank, India’s largest small finance bank, has launched 75 study centers across Karnataka, Andhra Pradesh, and Tamil Nadu, benefiting over 1,500 underprivileged children aged 8-13 in South India. This initiative provides comprehensive education support through coaching classes and extracurricular activities, empowering young minds to reach their full potential.

The initiative will establish 75 study centers across rural villages in Karnataka, Andhra Pradesh, and Tamil Nadu, each staffed by a dedicated teacher. These centers will provide two hours of after-school academic coaching on weekdays, offering extra support to students, and sports training on Saturdays to promote physical development and teamwork. Additionally, students will receive essential life skills education, covering health and hygiene, child rights and protection, and more, empowering them with comprehensive knowledge and skills for their future.

Speaking at the occasion, Sanjay Agarwal, Founder, MD & CEO, AU Small Finance Bank, said, “Education is the foundation of a thriving society, and today’s children are the architects of our nation’s future. At AU Small Finance Bank, we are dedicated to nurturing this future by focusing on both foundational education and skill development. Our commitment to skill education is rooted in empowering young minds, improving grassroots education, and equipping students with essential skills to thrive. We’re committed to enhancing academic performance, raising awareness of life skills and child rights, and promoting extracurricular activities like sports for underprivileged children in rural Karnataka, Tamil Nadu, and Andhra Pradesh. Through these initiatives, our mission is to empower the future of these children.”

AU SFB supports 2,500 ambitious youth across India in their pursuit of success, through expert online coaching, preparing candidates for competitive entrance and recruitment examinations. Through AU Ignite skill training initiative, we have so far trained 21,962 and placed 17,037 candidates.

New Delhi 10th September 2024: Devi Ahilya Cancer Pain & Palliative Care Centre in Delhi’s Rohini Sector-17 is set to be inaugurated on September 11, 2024, at 12:30 PM at B.R. Healthcare. The centre aims to revolutionize cancer care in India by introducing electro homeopathy as an alternative treatment option for cancer patients. The inauguration ceremony will be attended by Mr. Om Jain, President of the Madhya Pradesh Electro Homeopathy Council, as the chief guest, along with Mr. Anil Shastri, former Union Minister, and Mr. Sudhir Gupta, MP from Mandsaur, as special guests. Numerous medical experts, specialists, and dignitaries from across the country will attend this event.

Dr. Ajay Hardia, a famous cancer specialist and founder of the Devi Ahilya Cancer Pain & Palliative Care Centre, outlined the purpose behind the establishment of the centre, and said, “Our primary goal is to establish electro homeopathy as a recognized and effective treatment method in India. By making it the first choice for cancer patients, we aim to improve their quality of life significantly.”

The centre’s mission is to provide cancer patients with comprehensive and superior care. It introduces a modern approach to cancer treatment that emphasizes pain relief and holistic care through electro homeopathy. This non-invasive and natural medical system focuses on supporting the body’s healing process without relying on chemotherapy, radiation, or surgery, reducing the burden on patients and improving their overall well-being.

During the inauguration, experts will discuss the key features and benefits of electro homeopathy, positioning it as a potential alternative for cancer patients. This natural, drug-free treatment method focuses on rejuvenating the body’s internal strength and offers a safe, non-invasive option for cancer care.

Attendees will have the opportunity to interact with electro homeopathy experts, learning about the effectiveness of this approach, especially for patients seeking alternatives to chemotherapy or surgery. The event will highlight how this treatment method opens new pathways for cancer care.

In addition, the inauguration will also mark the launch of the “Fight Against Cancer” campaign. The campaign aims to raise awareness about the benefits of electro homeopathy, providing information and resources to cancer patients, and promoting this alternative treatment to a wider audience. The Devi Ahilya Cancer Pain & Palliative Care Centre is expected to set a new milestone in cancer care, playing a vital role in improving both the physical and emotional well-being of patients.

Mumbai, September 09, 2024 – Mother’s Recipe, India’s leading ethnic food brand, proudly announces the launch of its newest variant, Crushed Mixed Pickle. This delicious new offering, available in 300g packaging at an affordable price of Rs. 105, making it the perfect companion for your everyday dishes.

The Crushed Mixed Pickle is a delightful blend of small fruit pieces, infused with aromatic spices and the rich taste of mustard oil. Whether paired with parathas, rice, or simple chapatis, this pickle adds the perfect tangy and spicy kick, sure to make your taste buds dance with joy

“We have crafted the Crushed Mixed Pickle to appeal to everyone who loves the authentic taste of traditional Indian pickles but with a modern twist. It’s all about bringing the familiar warmth of home-cooked meals to your table, with a flavor that’s both nostalgic and exciting,” said Ms. Sanjana Desai, Executive Director, Mother’s Recipe.

The Crushed Mixed Pickle will initially be available in key cities including Bengaluru, Delhi, Mumbai and Nagpur catering to the evolving palate of urban consumers. The brand has meticulously crafted this variant to ensure the right balance of tang, spice, and texture, creating a harmonious blend that complements a wide range of cuisines.

For decades, Mother’s Recipe has been a trusted brand in homes all over India, offering a wide range of pickles, chutneys, spices and ready-to-cook products that bring authentic flavors to every kitchen. With this latest addition, the brand continues its legacy of innovation while staying rooted in its commitment to quality and authenticity.