Indian Ethnic Wear Brand Rangita Forays into Physical Retail

Indian Ethnic Wear Brand Rangita Forays into Physical Retail

20th  February 2024: Rangita, a leading direct-to-consumer (D2C) Indian fashion brand from Stellar Brands, announced its expansion into the offline retail segment by launching two exclusive brand outlets in Andhra Pradesh.

Rangita’s first two stores are now operational in Visakhapatnam and Kakinada in Andhra Pradesh and target women age 20+ looking for affordable and trendy ethnic fashion choices

The expansion into the physical stores comes after Rangita has successfully established an extensive online presence on platforms like Amazon, AJIO, Flipkart, Myntra, and Tata Cliq. Rangita’s move into physical retail marks a new chapter in its growth narrative. The brand envisions wider expansion across India, starting with a strategic focus on the southern market.

The brand plans to establish a strong offline presence across select Indian cities, tapping into India’s fast-growing fashion market for trendy, well-priced women’s fashion. Situated in prime locations within both cities, the stores embody Rangita’s signature blend of traditional elegance and contemporary flair. Boasting a diverse collection ranging from exquisite sarees to elegant kurtas, the stores cater to the diverse tastes and preferences of its clientele.

The physical stores will complement Rangita’s extensive online reach, allowing the brand to offer an omnichannel experience where users can seamlessly move between physical and online stores. This will allow users in physical stores to access the entire online catalogue and will also allow online shoppers to visit nearby stores to experience and buy the merchandise. This reflects Rangita’s commitment to enhancing accessibility and offering an immersive shopping experience.

Commenting on the foray into the offline space, Mr Himanshu Chakrawarti, CEO of Stellaro Brands, said, “Our online reach has been instrumental in establishing our brand, and the decision to venture into offline retail is a testament to our commitment to meeting our customers at multiple touchpoints and in their cities. Our first two stores in Andhra Pradesh are a testament to our commitment to delivering our unique brand experience to fashion-conscious consumers. This is just the beginning, and we look forward to expanding our footprint, making Rangita a much-loved name for high-quality Indian fashion.”

Driven by a mission to make high-quality Indian fashion accessible to all, Rangita offers its curated collection at affordable price points, ranging from ₹399 to ₹1499. The brand’s commitment to celebrating the individuality of women is reflected in its thoughtfully curated product range, designed to cater to both everyday wear and festive occasions.