13th December 2023: PVR INOX Ltd, India’s leading multiplex chain, today announced the launch of Season 2 of the “Spin Your Way to NBA” contest. As a part of its association with the NBA in India, PVR INOX announced the much-anticipated Season 2 of this exhilarating contest. The competition invites participants from across the country to showcase their basketball-spinning skills by recording a video of themselves spinning a basketball on their fingertip. The participants are encouraged to share their videos on Instagram, and the individual demonstrating the longest duration of basketball spinning will have the chance to win an all-expenses-paid trip to the United States of America to witness NBA games live.
Spinning the basketball on the fingertip requires skills and patience, and a lot of practice. Starting from 8th December 2023, the 10 day-long contest will give a chance to the participants to showcase their wrist strength, stability, reflexes and patience. To be eligible, participants must tag @pvrcinemas_official and @inoxmovies on Instagram while sharing their videos, using the hashtag #PVRINOXSPINTOTHENBA.
Gautam Dutta, the Co-CEO of PVR INOX Ltd, said, “As we embark on the exciting journey of Season 2 of the ‘Spin Your Way to NBA’ contest, we are thrilled to witness the enthusiasm and talent our patrons bring to the fore. This unique contest allows us to celebrate the spirit of basketball and showcase the incredible skills of our participants. Our commitment to building a stronger connection with our patrons is reflected in initiatives that go beyond traditional entertainment. This contest not only provides a platform for participants to showcase their basketball-spinning skills but also invites our patrons across the country to come forward, give it a shot, and potentially spin their way to the US for a memorable NBA experience. We look forward to a thrilling Season 2 filled with skill, passion, and unforgettable moments for our valued audience.”
The 1st edition of “Spin Your Way To NBA” contest was won by Mrityunjay Patidar from Bengaluru. He spun the basketball for 4 minutes and 27 seconds on his fingertips. As a gratification, Mrityunjay won an all-expenses-paid trip to Abu Dhabi to watch NBA Abu Dhabi Games 2022. The 2nd edition of the contest was made live with a social media post.