Category business

In an era marked by unprecedented social and economic change, women leaders are making their mark on the global stage, breaking barriers and transforming the entrepreneurship world. As gender equality gains momentum, global leader women are dismantling stereotypes, reshaping industries, and forging new paths to success. Over the years, the entrepreneurship landscape has been predominantly dominated by men, with women facing numerous obstacles and biases. However, a new wave of visionary women leaders is challenging the status quo, leaving an indelible impact on both local and global economies. From founding disruptive startups to leading multinational corporations, these trailblazers are proving that gender is no impediment to success.

The rise of influential women leaders is a testament to their unwavering determination and their ability to overcome systemic barriers. They embody the spirit of entrepreneurship, demonstrating innovative thinking, risk-taking, and resilience in the face of adversity.

These women leaders have shattered glass ceilings, challenged societal norms, and opened doors for aspiring entrepreneurs. They have shown that gender should not be a barrier to success and have inspired countless others to pursue their ambitions fearlessly. Their journeys have exemplified resilience, authenticity, and a commitment to using their influence for positive change.

Yogita Tulsiani, iXceed Solutions:-
Yogita is the Director & Co-founder of iXceed Solutions . The dynamic Ms Yogita Tulsiani is armed with a Master’s in Business Administration from ISB, Hyderabad. The versatile businessperson has more than a decade of experience in Business Development and Consultancy across various industries in the UK, USA, Europe and APAC. Her repertoire includes an illustrious clientele in the Financial Services, Telecom, Retail, Information Technology and Learning industries like Genpact Headstrong and HP.

Asma Thorve, Empowered LMS:-
Asma is the co-founder of Empowered LMS, Asma is an experienced professional with 20+ years of industry experience. A large part of this has been spent in the learning technology space, thus making her an industry veteran who has seen the learning technology space evolve over this period. With marque customers using their solutions, Enthralltech is an established player in this space. Her company won the Asia Tech Innovation award in 2016 thus underlying the innovative solution they bring to their customers.

Geetha Prabhu, WorkFlexi.in:-
Geetha Prabhu is the Founder of WorkFlexi.in.With the growing need of flexible work in organizations of all sizes, Geetha is looking to solve the problem through her solution. By connecting companies with individuals seeking these flexible work assignments she is addressing a key gap in the talent acquisition solution set in the Indian HR Tech space. With her deep expertise in market research one would assume that she has enough insights about this space to solve this challenge.

Shelly Singh, PeopleStrong:-

Shelly Singh is the co-founder of PeopleStrong . After a short stint as HR professional Shelly identified a business challenge and co-founded PeopleStrong in 2002. Since then PeopleStrong has grown to be one of the most successful entrepreneurial journeys in the Indian ecosystem. As a chief business officer, she continues to build a strong brand for the organization while also anchoring the strategic and operational initiatives at PeopleStrong. She was identified as “Thought leader of the year” in 2014 by the HRO Today, Asia Pacific forum.

Hyderabad, June 06, 2023: The Greater Hyderabad Parisara Foundation (GHPF), a not-for-profit organisation, devoted to transforming the ecology of the city and its surroundings into a greener and healthier metropolis, was launched by Shri Jayesh Ranjan, Principal Secretary, Industry & Commerce, and IT, Government of Telangana, today.

The vision of the newly-launched GHPF is Greater Hyderabad, Greener Hyderabad.

GHPF, which is the Hyderabad chapter of a movement launched by a group of scientists, experts and other concerned citizens who have come together to ecologically transform Indian cities overwhelmed by extreme climate events, overflowing landfills with untreated solid wastes, depleting groundwater, encroached and polluted water bodies, toxic air quality and other environmental degradation. The group launched its Bengaluru chapter, Greater Bengaluru Parisara Foundation, in early 2022.

The launch event held on Monday on the eve of the World Environment Day at 360LIFE ‘Origin Towers at Madhapur’ in Hyderabad, India’s first and Asia’s only second such venture (Vertical Garden Twin Buildings) , was accompanied by the symbolic watering of the Vertical green forest of the apartment complex.

360 Life pioneers environmentally-conscious buildings to balance urban ecological health and the city’s development needs.

GHPF, the Hyderabad Chapter, aptly launched on Monday, the UN World Environment Day

Speaking on the occasion Mr Jayesh Ranjan said it is the perfect occasion to bring a new NGO to Hyderabad said to have done phenomenally well in Bangalore over a period of one year. Many cities are confronted with environmental challenges and Hyderabad is no exception. What you need to do is to collaborate with those institutions that are doing similar work. He said he would be ready to facilitate such collaborations and promised all the help.

I am happy to note that 360 Life has come forward to take responsibility for the restoration of the two-step well in the Osmania University campus. Over the last two years, 20 step-wells were restored in the city. He also appreciated 360 Life for coming out with the two tallest apartment buildings with vertical forests.

More and more people are moving to cities. Now villages have become old age homes. As a result, there is a tremendous amount of stress on urban infrastructure said Prakash Belwadi, Theatre, Film, Media personality, an activist and thought leader who is the founder of Greater Bangalore Parisara Foundation.

In the next 15 to 20 years about 250 to 300 million people will be migrating to urban areas. 18 million tonnes of garbage is produced across India every year. And this is going into landfills, which are polluting underground water. We need to use scientific data in urban planning. The newly launched NGO will provide scientifically reviewed data for urban planning. It will also help people to take informed decisions with the data. So that they will not buy properties in problematic areas. The NGO will work with Government and not against the government he said.

Speaking on the occasion Mr K Srikanth, Director of 360 Life said that they are a social enterprise with a commercial viability rather than a complete commercial enterprise. Builders have to be responsible for the well-being of the customers who reside in the residences they build. Today the scenario is under construction real estate projects produce more dust, air, noise pollution, and disturbance to the neighbours. Now you are here in this under-construction project without witnessing any of them he said.

We never celebrated New Year, but we have always celebrated World Environment Day. This is our 9th year of celebration. This day is an opportunity to showcase how dustfree is an under-construction site. We would like to see a better Hyderabad. Our goal for the newly formed Greater Hyderabad Parisara Foundation is to achieve Net Zero. Net Zero refers to the balance between the amount of greenhouse gas (GHG) that’s produced and the amount that’s removed from the atmosphere, he said.

Towards this direction, very soon we will be launching our project and initiatives for Net Zero, where Shri G Ranjith Reddy, MP, Lok Sabha; Shri Arekapudi Gandhi, MLA, and Whip, Telangana Assembly have agreed to take up the implementation in one colony each in their respective constituencies, Srikanth informed.

Smt Kalpana Ramesh, Founder, of The Rain Water Project, speaking on the occasion said nearly 5000 tonnes of garbage (equivalent to the garbage, the entire city produces a day) was removed from 20 step-wells which were restored in the city in the last two years. She shared that Rashtrapathi Nilayam in Bollaram has reached out to her to restore two step wells in Rashtrapathi Nilayam in Bollaram. The GHPF has come to Hyderabad at such a time the city is ready to welcome you, she said.

Shri Nagesh Sidhanti, Landscape Engineer, Arboriculturist, and Urban Forestry Expert; Prof D Ravinder, Vice-Chancellor, Osmania University; Shri ThilothamKolanu, Director, Andhra Pradesh Environmental Management Corporation, Shri Vinay Palaparthy, trade and industrial entrepreneur, and others also participated.

360LIFE, which takes pride in facilitating the launch of this new foundation, with an aim to further the environmentally-harmonious development of Greater Hyderabad, took the opportunity to showcase to the dignitaries the progress made with, its stunning vertical forest model apartments on World Environment Day. The towers are twin urban apartment buildings that are covered by vertical gardens, the first of its kind in the country to balance mother nature with development.

360LIFE, a leading developer in the city, with plans to expand in Cochin, Jaipur, Pune, Chennai, Kigali (Rwanda), and Dubai, is committed to spearheading a strategic shift towards sustainability in development projects.

The vision of 360 LIFE is aligned with that of the foundation’s belief that the transformation into ‘Greater Hyderabad, Greener Hyderabad’ can be driven only by joining forces with government entities, academic institutions, NGOs, and citizen groups, the speakers said.

BOX ITEM

STEPWELLS AT OSMANIA TO BE REVIVED
360LIFE, in keeping with its identity as a green infra company and its avowed ethos of seamlessly blending nature into its projects, is proud to announce its decision to adopt one such restoration effort underway in the city: Two beautiful heritage step wells in Osmania University. The project is being taken up by The Rainwater Project, the social start-up that earlier restored the now-famous Bansilalpet Stepwell.

360LIFE is committed to supporting projects around the environment and water conservation. This project will not only preserve heritage and architecture but also revive the charging of groundwater in the extended area around the stepwell and help create a vibrant public space in OU. The Osmania University step-wells, when restored, will augment the local groundwater levels, reduce urban flooding and serve to showcase a sterling example of traditional water conservation structures in the midst of our urban habitat.

Media Contact: Solus Media, D. Ramchandram, Mobile: 9848042020

India, 6th June 2023: PVR INOX, the largest and the most premium cinema exhibitor in India has announced the opening of its new 7-screen multiplex at Global Mall, Mysore Road in Bengaluru. The opening marks the 6th multisensory 4DX auditorium in Bengaluru and will augment PVR INOX presence in the city with 24 properties and 146 screens.

With the opening, PVR INOX strengthens its presence in Karnataka with 189 screens in 34 properties and consolidates its foothold in South India with 530 screens in 95 properties.

The cinema is housed in Global Mall located next to Nayandahalli Metro Station and has a seating capacity of 1189 with last-row recliners. The cinema is equipped with the best-in-class theatrical solutions including the SP4K next-generation laser projectors that deliver ultra-high resolution, sharp, and bright images. Furthermore, the audits feature advanced Dolby Atmos audio and Next-Gen 3D technology for an immersive experience.

Commenting on the launch, Mr. Ajay Bijli, Managing Director, PVR INOX Limited said, “We are delighted to expand our presence in Bengaluru, one of India’s fastest growing, accommodating and cosmopolitan cities. Karnataka as one of the fastest growing states and IT hub of India has started attracting migrant population from other states due to employment opportunities. Out of home entertainment such as cinemas remains an inherent need for such people. As part of our merger synergies, we are aggressively looking at accelerating screen rollout across key markets and also tapping unexplored territories.”

The property is designed magnificently with curated artworks of eminent actors and actresses with a big plasma in the foyer giving a grand appearance. Moving towards a digital era with online ticket booking taking precedence, the box office has been replaced with POS podiums for self-ticketing.

“We are delighted to announce the launch of our first cinema at Mysore Road which is gaining a lot of popularity due to growth of social infrastructure, establishment of MNCs and strong connectivity to the rest of the city. We are also introducing our hugely successful 4DX format to this part of the city with a view to make the cinema viewing more experiential. The Kannada film industry has been the biggest discovery of 2022 in terms of popularity and quality content resonating with audiences across geographies. We are certain that the cinema would be a great destination for movie goers.”, said Mr. Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited.

4DX is the world’s first 4D movie format that delivers a fully immersive cinematic experience by which movies are no longer bound by their visual and aural limits. 4DX’s immersive cinematic experience presents the future of the movie industry and is widely considered to be the biggest innovation in cinematic technology to date.

With this opening, PVR INOX has strengthened its growth momentum and has opened 65 screens across 10 properties in 10 cities since the merger.

New Delhi, 6th June 2023 augment India’s net zero emissions agenda, the Green Society of India and Indian Exhibition Services are organizing World Environment Expo 2023, started from 5th June to 7th June 2023. The expo strives to create environmental awareness, showcase the use of technology for environmental protection, research & development for new environmental protection technology like biofuel, biodegradable and sustainable, recycling, waste management techniques and to provide business opportunities to environment technology and equipment manufacturers.

Also, the fourth edition of the World Environment Conference has been planned on the theme “Meeting climate change goals through life and industry partnerships.”It marks the presence of Shri Ashwini Kumar Choubey, Hon’ble Union Minister of State, Ministry of Environment, Forest and Climate Change, Govt. of India to incentivize the event to promote environmental sustainability and pave the way for the green growth of India.The exhibition is co-organized by ASSOCHAM and GEM and supported by the Ministry of Jal Shakti, Ministry of Environment, Forest and Climate Change, Life – Lifestyle for Environment.

Talking about the WEE 2023 agenda, Mr. Swadesh Kumar, President, Green society of India said, “The WEE 2023 reflects the importance of non-fossil and bioenergy sources in prioritizing a clean and green environment. This year is special for us as we are moving on the trajectory to achieve our sustainability goals. We are thankful for all our domestic and international stakeholders who have participated in the conference. It simply advocates collective efforts in addressing the most pressing environmental concerns and adopting bioenergy sources.”

WEE 2023 is a B2B business exhibition that brings together Indian and International environmental technology and equipment manufacturers and suppliers to showcase the best of technologies in the area of environmental protection, services, renewable energy, waste management, sustainable buildings, water management, new innovations, and energy efficiency. There is200+ exhibitors are participating in the exhibition from India and abroad. The event also witnesses the participation of overseas exhibitors from America, Germany, Belgium, France, Japan, Korea, Canada, Sweden, the Netherlands, and other countries. It boasts a platform to discuss and debate technology in the environment, policies in place, and the road ahead and presents a global networking opportunity with policymakers, researchers, NGOs, academicians, industrialists and government agencies.

Delighted with the event, Shri Ashwini Kumar Choubey, Union Minister of state said, “India is committed to adopting sustainable alternatives across industries.We are already 9 years ahead of our 2022 target by producing 40% of our power capacity from non-fossil energy sources. The time has come to ramp up our efforts to achieve zero emissions by reducing carbon footprints and mitigating climate change. We look forward to making WEE 2023 an ideal opportunity for change makers to drive global sustainability.”

Highlighting PM Narendra Modi Ji speech today on World Environment Dayhe added, “The focus ethanol and green energy products will be having a better impact on the environment as well as on the livelihood of farmers. Mass Movement from the society is needed to reach the goal of Zero carbon Emission. Today we have resolved to meet the target of 20 percent ethanol blending in petrol by 2025. India is setting an example in front of the world that when it comes to protecting the environment.”

The concurrent events of the Expo include:

Biofuel Expo 2023: International Trade Exhibition on Biofuel (Biodiesel, Ethanol, Biogas, Hydrogen) Manufacturing Process & Technology, Plant Machinery, Biofuel Sustainable Products, Equipment, Raw Materials & Allied Industries). – 5th to 7th June 2023

India Biofuel Meet 2023– 6th June 2023-International Conference focus on Ethanol, Biogas, Biomass, Green Hydrogen, Biodiesel Sectors.

Biodegradable Expo 2023 – International Trade Exhibition on Biodegradable & Sustainable Products, Packaging Solutions, Machinery, Raw Materials & Allied Industries. 5th to 7th June 2023

National Seminar on Compostable Packaging Solutions – 6th June 2023

World of Recycling Expo 2023 – Material Recycling Machine, Equipment, Technology, and Waste Management Expo – 5th to 7th June 2023

Recycling Forum 2023 – International Summit on Recycling Technology & Waste Management – 5th June 2023
Greenovation 2023- – International Green Building Technology Expo on Green Building Products, Construction Technology, and Energy Efficient Products.

All India Mayor’s & RWAs Summit 2023 – 7th June 2023
Green India Awards 2023 – 5th June – 7th June 2023

Mumbai, 6th June 2023: India’s leading payments and financial services company Paytm on Monday announced its business operating performance for the two months ended May 2023. Consumer engagement on the Paytm Super App continues to see robust expansion of its consumer base with the average Monthly Transacting Users (MTU) for the two months ended May 2023 at 9.2 crore, registering a growth of 24% year-on-year. As it strengthens its leadership in offline payments, the QR pioneer said it achieved a new milestone with 75 lakh devices deployed, an increase of 4 lakh devices in the month of May.

Paytm is seeing consistent growth in merchant payments volume with the total merchant Gross Merchandise Value (GMV) processed through the platform for the two months ended May 2023 aggregating to ₹2.65 lakh crore ($32.1 billion), marking a year-on-year growth of 35%.

The fintech giant’s loan distribution business, in partnership with top lenders, continues to witness accelerated growth with disbursements through the platform for the two months ended May 2023 growing 169% year-on-year to ₹9,618 crore ($1.1 billion). The number of loans disbursed in the two months surged 54% to 85 lakh loans. Paytm said it currently has seven large lending partners and aims to onboard 3-4 partners in FY24 while it continues to work with lenders to remain focused on the quality of the book. The company also said that the earlier mentioned system upgrade is now done and its lending partner has resumed disbursing merchant loans, with some pent-up demand from April being met in May.

Rahul Bhat chooses Prashant Sawant for his Cannes styling, the costume designer who designed his clothes for Kennedy; wants his team to garner international adulation just like him

Rahul Bhat’s categorically resplendent appearance in a classic black tuxedo at the Cannes red carpet was curated in accordance with his character, ‘Kennedy’ from the upcoming noirish drama.

The actor has now revealed why he chose Prashant Sawant’s iconic black tuxedo at Cannes. Rahul added, “Prashant’s work in Kennedy echoes the pervasive constitutional thoughts of Belgian artist René Magritte that defines my character ‘Kennedy’ to the ‘T.’ Prashant has done a laudable job in ‘Kennedy’ and I insisted on wearing him (his creation) because I feel he deserves this recognition (to be internationally represented at Cannes). I believe in his immaculate craft.”

Prashant’s vision was translated into charisma as Rahul graced the red carpet at the French Riviera in a blazing black tuxedo. On Rahul’s appearance, Prashant stated, “Rahul’s red carpet look was customized for him resonating with Kennedy (his character). Belgian artist René Magritte’s philosophy and artwork inspired me throughout while working on the film. The idea was to get Rahul on the carpet in a ubiquitous look inspired by the characters we see in René Magritte’s work.”

Rahul is one of those actors who when sees talent around never holds back to push them ahead and be part of their growth in any way possible, as he has done with his styling team for the Cannes

Anantvijay Joshi is currently reeling in, in the adulation that his recently released Netflix Original, ‘Kathal’ is garnering. Produced by GuneetMonga and Ekta Kapoor, the film is based on the curious case of missing jackfruits.

Anantvijay plays constable Saurabh Dwivedi in the film opposite Sanya Malhotra. Sharing about the experience of working on the film Anantvijay added, “We shot ‘Kathal’ in Gwalior!

And having Gurpal Singh ji on set, used to be a good street food exploration. Sanya and I used to explore the streets of Gwalior in search of chaats and mithai. It was fun!”

On working with Sanya, he further added, “Sanya is a very entertaining co-star on-screen as well as off-screen. After exploring the mystique Gwalior streets for ‘chaats,’ Sanya motivated me to workout everyday. Those workout sessions were fun-filled as our mutual love for dance would overpower us and the workout session would frequently turn into a dance session.”

On the work front, Anantvijay’s next release VidhuVinod Chopra along with a few untitled projects.

Kolkata, 6th June 2023: Pernod Ricard India (PRI), a global leader in the wine and spirits industry, today, launched their new campaign ‘Drink More Water’. The campaign is seeking to influence consumer behavior by raising awareness on the importance of drinking water when consuming alcohol. Through this campaign, the company aims to promote responsible drinking with a simple yet powerful call to action: to ‘Drink More Water’.

As the world’s leading premium spirits company and ‘Créateurs de convivialité’, Pernod Ricard strongly believes that there can be no conviviality with excess. Throughout the years, the company has been active in playing a role in the prevention and reduction of harmful use of alcohol, through collaborative efforts with industry members, civil society, governments, local authorities, and consumers at large. The ‘Drink More Water’ campaign forms part of this long-standing commitment, aimed at raising awareness on mindful consumption of alcohol and nudging individuals to stay hydrated while enjoying social occasions. Drinking water when consuming alcohol helps to keep the body hydrated, which is why it is strongly recommended to pace oneself with a glass of water.

Talking about the initiative, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said,“As a responsible corporate, our aim is to ensure that our brands are enjoyed responsibly.Our vision is to create conviviality by turning every social interaction into a genuine and responsible experience of sharing and the ‘Drink More Water’ campaign seeks to do just that. Through this campaign, we are focusing on educating consumers on making the right choices by drinking more water and staying hydrated, thereby creating a more enjoyable & responsible convivial moment.”

Embracing a digital-first approach, the campaign targets an audience above the legal drinking age, complemented by on-ground activations. With an ambitious goal to reach around 30 million consumers in India, the ‘Drink More Water’ campaign reiterates the company’s commitment to advocating responsible drinking among those who choose to drink. With this initiative, Pernod Ricard India accelerates its commitment towards ‘Responsible Hosting’, which is a key pillar of the company’s Sustainability& Responsibility Roadmap 2030 – ‘Good Times from a Good Place’.

India—6th June 2023—New Relic (NYSE: NEWR), the all-in-one observability platform for every engineer, announced an integration with the newly launched Amazon Security Lake. With this integration, New Relic customers can access and monitor their Amazon Security Lake security log data and events in New Relic. This allows users to use New Relic’s platform security capabilities, such as vulnerability management, to remediate security incidents. Seeing security log data and events consolidated in New Relic alongside Application Performance Monitoring (APM) data gives engineers a more complete understanding of their organization’s security posture and improves the protection of workloads, applications, and data. This accelerates New Relic customers’ efforts to consolidate telemetry data in its platform and enables new teams to adopt observability.

“Modern software systems are complex and constantly evolving, generating an ever-growing amount of data, which only increases the need to be able to secure and observe them at scale,” said New Relic VP of Cloud and Product Partnerships Gal Tunik. “We’re excited to announce New Relic’s integration with Amazon’s Security Lake because when engineers combine security and observability data, DevOps and security teams can accurately and continuously monitor, test, and remediate security risks at every stage of the software development lifecycle. This removes silos and helps them scale and ship code faster, which is a game changer.”

Amazon Security Lake allows organizations to store, analyze, and monitor security-related data and events in a scalable and cost-effective manner in their AWS accounts. It provides a mechanism to collect and centralize security log data from all accounts and regions in a standard Open Cybersecurity Schema Framework (OCSF) format and ship to third parties like New Relic. With this integration, AWS customers can now collect multi-region, multi-account data across complex microservices infrastructure and monitor that data in New Relic. The result is New Relic enhancing existing AWS services by applying security context and expertise to find, fix, and verify issues.

Use cases include:

●Gain insights with CloudTrail logs: Identify and respond to actions taken, resources involved, and event occurrences alongside New Relic data to uncover unusual activity.

●DNS monitoring: Detect and resolve malicious attacks on domains and services by pulling in Route 53 data from Security Lake into the New Relic dashboard.

●Deeper security insights: Pull Security Hub findings from Security Lake to correlate security findings to entities, build out analytics dashboards, and enable alerts on newly detected vulnerabilities for improved mean time to detection (MTTD) and mean time to remediation (MTTR).

●Remove silos to accelerate response: Correlating New Relic observability data and security data in one place allows DevOps, IT, and security teams to have complete context and full visibility so that they can collaborate in real-time and mitigate security risks.

The integration is now available across the globe to New Relic and AWS customers. To instrument Amazon Security Lake with New Relic, visit our docs, and quickstarts, or sign up for a free account.

Bijni, 6th June 2023: Re-emphasizing the need to build a culture of safe riding habits in India, Honda Motorcycle and Scooter India (HMSI) took forward its National Road Safety Awareness Campaign in Bijni, Assam.

Road Safety is a global priority for Honda. Through this two-day camp at Bijni College in Bijni, HMSI spread awareness on safe riding practices to more than 2500 college students and staff members. HMSI’s road safety instructors utilized age-appropriate road safety learning programs to enhance the retention of road safety awareness among all.

Speaking on HMSI’s commitment towards building a collision-free India, Mr. Vinay Dhingra – Senior Director, HR, Admin, IT & Corporate Affairs, Honda Motorcycle & Scooter India said, “Road safety education is essential for developing a road safety mindset. HMSI has been conducting Road safety awareness campaign to develop more responsible road users across the country. With this campaign, we aim to cultivate the right road safety habits amongst the new and upcoming riders as well as help them in understanding the importance of using the roads safely.”

H MSI’s National Road Safety Awareness program made learning fun yet scientific through:

1.  SCIENTIFICALLY DEVISED LEARNING MODULE: Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on the road, riding gear & posture explanation, and safe riding etiquette.
2.  PRACTICAL LEARNING: A special training activity on Honda’s virtual riding simulator was executed for all to experience over 100 possible dangers on the road before actual riding.
3.  INTERACTIVE SESSION: Participants were given danger prediction training known as Kiken Yosoku Training (KYT) which helps in enhancing rider/driver’s sensitivity to danger and ensures safe driving behavior on roads.
4.  EXISTING DRIVERS HONING RIDING SKILLS: Students & school staff members who are already existing riders tested & honed their riding skills through slow riding activities and riding on narrow planks.
5.  LEARNING IN A FUN WAY: To ensure that the young students could learn more about road safety, Honda also conducted fun educational activities like road safety games and quizzes on a daily basis.

Honda Motorcycle & Scooter India’s CSR Commitment towards Road Safety:

For Honda globally, road safety comes first. As announced in April 2021, “Honda will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050”. Fulfilling its corporate social responsibility (CSR), HMSI has been promoting road safety in India since its start in 2001. Working towards the realization of Honda’s global safety vision, today HMSI’s road safety awareness initiative has already spread to more than 50 lac Indians. Its team of skilled safety instructors conducts daily programs at its 10 adopted traffic parks across India and 6 Safety Driving Education Centers (SDEC).

Not only this, all HMSI’s 1000+ dealerships across India spread road safety awareness. HMSI’s proprietary virtual riding simulator increases the risk-prediction ability of riders; while new customers too are given predelivery safety advise (PDSA) before they start riding at every dealership across India.

Additionally, ensuring that learning does not stop in the new normal, HMSI started the digital road safety education initiative – Honda Road Safety E-Gurukul. Since its start in May’20, this initiative has sensitized more than 8 Lac Indians on importance of being aware & responsible road users.