VitrA AquaControl – The smart button that makes life easier

Experience the epitome of luxury and pleasure with the VitrA AquaControl. It promises a high-quality showering experience that is guaranteed to leave you stress-free and relaxed. Through this shower thermostat, the grandeur and authenticity of any VitrA product are showcased while keeping in mind the consumers’ satisfaction.

The thermostatic mixer has been developed to ensure constant water temperature and to make sure that your shower experience is uninterrupted. The smart technology controls fluctuation in water pressure – for a more comfortable experience. It is developed with your entire family in mind, the thermostatic bathroom mixers provide safe use for old and young alike thanks to a safety button that keeps water from reaching extreme temperatures. Choosing the VitrA AquaControl shower thermostat will bring the best of ingenious design technology into your bathroom.

With just the push of a button, VitrA AquaControl creates a magical showering experience. Even while relaxing with your eyes closed, you are always in control of the shower, thanks to the indicator button that diverts the water to the shower head of your choice. The AquaControl concealed mixers make it easy to adjust your showering system. When you push a function button, it will pop out, so you know which setting the AquaControl’s diverter is in.

VitrA AquaControl is designed solely for the users’ comfort and enjoyment. This elegant product is offered in two shapes, a circular and a square each having a colour variety of chrome and gold. There is a function to choose water current from both the hand shower and the showerhead at the same time for better efficiency. The combination of thoughtful design and innovative technology makes it a one-of-a-kind luxury product.

To upgrade your convenience and enhance your pleasure, the VitrA AquaControl provides a refined showering experience. It will, without a doubt, make a stunning and desirable addition to your home.

True Elements represents India for Millets in Europe at the first global outreach for International Year of Millets (IYOM) in 2023

16th February 2023, Belgium: India’s first Clean Label and 100% Whole Grain certified food brand, True Elements, was invited to represent India at the first-ever global outreach event for Millets by the Government of India – the Saveurs & Métiers Expo – held in Belgium in January 2023.

2023 has been earmarked as the International Year of Millets (IYOM) by the UN with the objective of promoting millets as the next supergrain globally. Naturally gluten-free, environmentally sustainable, and loaded with health benefits, Millets have taken center-stage for the Government of India (GOI), with Honorable Prime Minister Narendra Modi amplifying this mandate across manufacturer, consumer, and enabler cohorts alike. Participation at the three-day Saveurs & Métiers Expo, hosted by the Agricultural and Processed Food Products Export Development Authority(APEDA, Government of India) and the Embassy of India to Belgium, Luxembourg and the European Union (EU), marked the first global outreach for IYOM. At the expo, Ambassador Santosh Jha (Ambassador to Belgium, Luxembourg, and the EU) inaugurated the India Pavilion and welcomed European businesses to sample Indian millet products and build a pathway to their retail presence in European retail stores.

Smt. Vinita Sudhanshu, Deputy General Manager, APEDA, Government of India, said, “This expo in Belgium was the first-of-its-kind event, marking the beginning of the International Year of Millets 2023. Since India is leading the resurgence of this ancient super-grain, it was important for us to show the world how we are bringing millets and driving innovation within the packaged food category. Start-ups and disruptors like True Elements are showing the world the novel uses of millets by driving innovation in millets through their products like Jowar Poha, Millet Chikki, and Cereal Biscuits. It was heartening to see the wave of positive responses and appreciation coming their way because of these innovations.”True Elements has been at the forefront of delivering taste and health via Millets for the last 4 years and was honoured with the ‘Best Startup Award’ by the Indian Institute of Millets Research (IIMR) – Government of India. Recently, the brand also won the Forbes D2C Disruptor Award – Brand of the Year (Sustainability) for its work with Millets.

Sreejith Moolayil, Co-founder & COO of True Elements, said, “There exists plenty of curiosity and intrigue around Millets in India and the world now – in fact, these super-grains have already begun to lead the sustainable nutrition conversation internationally. True Elements has been driving millet-based food innovations since 2019, and we’re glad our range saw global appreciation. We will continue innovating to deliver a larger range without compromising on taste and health benefits.”At this global forum, which saw participation from large corporations, key retailers and notable manufacturers from Europe, True Elements was accoladed for its range of over 35 innovative millet-based products which were suited to the global palate, met global accreditations and kept the brand’s promise of providing 100% taste with 0% jargon, 0% chemical, 0% preservatives or 0% added sugar.

Ved Agarwal, Head of Marketing of True Elements, mentioned, “What truly summarised the event for us was Ambassador Santosh Jha’s immediate reaction as he took a bite of our Jowar Poha and said- ‘Wow. This is brilliant”. This, along with a meaningful pool of global leads and engagement with export partners who want to take Millets to Europe together with True Elements, made this outreach a success for us.”Meanwhile, closer home, True Elements also participated in the Millets and Organics International Trade Fair, one of the largest fairs organised by the Department of Agriculture and KAPPEC,

Government of Karnataka in Bengaluru, where they demonstrated the versatility of their millet-

based offerings and were appreciated for the same.

Enhance Your Home with Chaletino Luxury by SquareFoot

SquareFoot is proud to announce the launch of their Chaletino series of floors. The Chaletino planks create a lovely and elegant atmosphere with the best light, for large and impressive rooms that invite one to make a special feature of the floor.

Chaletino is the epitome of finesse and grandeur, often found in the most luxurious homes. The building blocks of this artistically curated engineered floorings are procured from the rarest of the rare woods, which are then transformed into a highly durable, exquisite product.

Chaletino is for the discerning and lends a luxurious appeal to your space! Larger spaces only express themselves as luxurious when few or no joints in the floor are visible. This explains why longer and wider planks are preferred over shorter ones. Wide plank flooring imbues the space with a timeless, classic feel; SquareFoot’s Chaletino planks create a lovely and elegant atmosphere with a massive width of 300 mm and a length of 2750 mm the floor radiates class. The oak surfaces of these planks are available in a range of finishes to suit the most varied of furnishing styles. The Live Pure surface protects the floor from dust and dirt, while at the same time appearing like untreated or sanded raw wood. It is available on a 15mm thickness floor, improving installation where floor height is an important factor and giving improved efficiencies when underfloor heating is used. Each board is handcrafted with a distinctive feature and is enhanced by hand to give the floor an authentic look.

Mr. Gaurav Saraf, Jt Managing Director, SquareFoot says, “These stunningly good-looking floors are individually selected from exclusive timbers from across the world, hand-cut and crafted to offer customers a truly unique floor only available at SquareFoot. It is a product that combines the rarity of real oak, which enhances the aesthetic value of your floor, with the strength and durability of high-quality engineered wood. Chaletino is a one-of-a-kind, ultra-luxury product found in the most discerning and opulent homes. The type of wood Chaletino offers will almost become extinct in the next 10 years, although we ensure we respect the resource and preserve it for future generations.”

The Chaletino planks are on exclusive displayed at SquareFoot showrooms in Ahmedabad, Bengaluru, Bhopal, Bhubaneswar, Chennai, Coimbatore, Goa, Guwahati, Hyderabad, Indore, Jaipur, Kochi, Kolkata, Mumbai, New Delhi, Patna, Pune, and Surat.

Muthoot FinCorp launches Vyapar Mitra- collateral-free daily installment loans for micro and small businesses.

Kochi, February 16, 2023: It is no secret that India’s economic growth revolves around millions of retailers, traders, and self-employed individuals. As a means to cater to their business growth through providing working capital and loans for business improvement, Muthoot FinCorp is introducing a novel and custom-made product, ‘Vyapar Mitra Business Loans.’

With Vyapar Mitra business loans, Traders, Business owners, and self-employed individuals can avail of business loans based on their daily cash flow without any additional collateral. Making Vyapar Mitra stand out in the financial market, one can get business loans without Income Tax Return papers and no prior CIBIL score records. Shop owners who earn a daily income can benefit from the daily repayment option, lowering their interest outflow which makes Vyapar Mitra more attractive than bank loans. The new product also offers benefits like no pre-payment charges, loan renewals up to three times a year, simple and fast documentation, and quick disbursal of loans. Vyapar Mitra is set to be launched on the 15th of February 2023 and will be available in 3600+ Muthoot FinCorp branches across the country.

“Muthoot FinCorp has always stood to transform the lives of the country’s common man and give the unbanked their first entry point to the formal banking sector through MFL. This is a custom-made product for meeting specific customer requirements, especially for the daily income groups, and this time we wanted to do it for the micro and small enterprises of the country which keep our economy vibrant. I hope that ‘Vyapar Mitra’ plays a significant role in boosting the economy through empowering the retail traders and shopkeepers of the country’’ said Shaji Varghese, CEO, of Muthoot FinCorp Ltd.

Adding another golden feather to its 136+ years of transforming lives, Vyapar Mitra is yet another customer-centric solution developed by Muthoot FinCorp. Praised for its empathetic and thoughtful products, Vyapar Mitra is no different. It is tailor-made exclusively for each business segment keeping their specific needs and requirements in mind.

Muthoot FinCorp Ltd., the flagship company of the Muthoot Pappachan Group, is one of the leading NBFCs in the country, providing loans against gold and MSME loans. Over the years, Muthoot FinCorp, an organization built on trust has delivered a wide range of products and services targeting low and middle-income families. Serving more than 1,25,000 consumers every day, Muthoot Pappachan Group has left its mark in multiple sectors, including financial services, tourism, transportation, real estate, IT services, healthcare, precious metals, international services, and alternative energy.

VMSIIHE Welcomes Portuguese Student Delegation For the First Time after Pandemic

Mumbai/Panaji, February 2023: Students and academics from 12 Portuguese cities have arrived in Goa, to familiarize themselves with Indian hospitality, cuisine, and culture, as part of a broader cultural exchange program between India and Portugal. The delegation received a traditional welcome on arrival to the V. M. Salgaocar Institute of International Hospitality Education (VMSIIHE) campus.

The Portuguese delegation hosted by VMSIIHE will undergo a four-week intensive program that features a packed curriculum including field trips, practi-cum-work sessions, and visits to various companies in Goa as part of the “Collaborative International Training and Education Program” with Turismo de Portugal, a government body which is also responsible for selecting the visiting students from various hospitality institutes in Portugal.

This is the first cultural exchange program organized by the Institute post the pandemic.

The visiting delegation of students and faculty will get a first-hand experience of classic Indian hospitality through a well-planned itinerary put together by the faculty of the Goa-based institute. Their intensive itinerary in Goa also includes activities like an insightful visit to the Margao market which is well-known for having a wide assortment of traditional fruits and vegetables. They will also be attending several lectures from experts on tourism trends in Goa and India.

Going beyond the theoretical world of hospitality studies, there will also be several instructional demonstrations by faculty and guest chefs who will introduce the international delegation to the vast, flavorful world of Indian cuisine. The delegation will also be introduced to the wonders of Feni, Goa’s indigenous liquor, on their visits to various farms and distilleries in the state. They will also be introduced to several culturally diverse experiences, which includes visits to historical temples, UNESCO World Heritage sites in Old Goa, tribal villages, among other locations of significant interest.

The Portuguese delegation will participate in Holi festivities on the campus, in order to familiarize them with an exciting slice of Indian culture. The three-day celebration of Carnival is slated to take place in the state during their visit which they will be witnessing as well.

The objective of the exchange program is to improve professional expertise and cultural integration in the hospitality and tourism sectors between Portugal and India, as well as to increase interaction between teachers and students. The highlight of this year’s program will be Indian cuisine and hospitality.

Indian cuisine is known globally for its richness and variety. The diversity of the soil, climate, culture, ethnic groups and occupations all play a definitive role in making the cuisine stand out globally. Classes on Indian meat and poultry preparations and variations of Indian vegetables and spices will also be conducted for the delegation.

“In 2017, we collaborated with Turismo de Portugal to bring forward this exchange program. Tourism is a thriving industry in Portugal. We can work together to improve the level of instruction we provide to our students. We are carefully collaborating with the Portuguese student group to give them a taste of India’s rich gastronomic and cultural legacy. This is the first time we are hosting the students after the pandemic, and we are ecstatic to have such a versatile and enthusiastic group of budding hoteliers at our campus. We hope this visit truly helps an exchange of ideas and knowledge between the two countries.” opines Professor Irfan Mirza, Director & Principal of the V. M. Salgaocar Institute of International Hospitality Education.

The four-week-long program will conclude with the VMSIIHE issuing certificates of training to the visiting students and teachers. The second leg of the cultural exchange program will involve students of VMSIIHE visiting Portugal on a similar trip soon to raise awareness of the value of training for the growth and sustainability of the tourism industry in both countries.

BrightCHAMPSGoes ‘Phygital’, Launches Next-gen Hubs to Offer Hybrid Stem-accredited Classes in 4 Crucial Life Skills

Bangalore, February 16, 2023: In the post-pandemic era, as parents around the world look for blended learning solutions for their children, award-winning global live-learning platform BrightCHAMPS has launched its phygital model for life-skills learning, aptly named the BrightCHAMPS Next-Gen Hub.

The tech platform is planning more such Hubs across major cities in India, Indonesia, and UAE in the next 2 years.

The first-of-its-kind life-skills learning center offers hybrid STEM-accredited classes based on a curriculum extensively reviewed by an independent Global Curriculum Advisory Board with world-renowned experts from Roblox, Kyron Learning, GEMS Education, and Nous Group. The courses are in crucial subjects such as coding, robotics, financial literacy, and communications – things that are often overlooked in traditional schooling systems but are necessary for success in a digital world without borders. The first Hub opened its doors this week in Ho Chi Minh City in Vietnam, while the second is slated to follow soon, in May 2023, also in Vietnam.

Speaking at the launch, BrightCHAMPS Founder and CEO, Ravi Bhushan said, “Our number one priority has always been to help our students achieve the best possible learning outcomes across all four next-gen skills. Our research with over 5,000 parents and students across India, US, UK, UAE, Australia, and South East Asia showed us a strong preference for a blended approach that combines the best of both worlds – the convenience of online tools and social learning in group sessions at offline Hubs. We’ve also learned that parents look towards global companies like BrightCHAMPS to simplify their lives by being the one-stop destination for all life skills learning for their kids. So we’re definitely looking to establish more BrightCHAMPS Next-Gen Hubs in the coming year.”

In the recent Budget, Finance Minister Nirmala Sitharaman announced the launch of Pradhan Mantri Kaushal Vikas Yojana 4.0 to promote formal skill training, especially in new-age courses such as coding, AI, Robotics, and 3D Printing. This will lead to the creation of a job-ready workforce and increase the overall employability in the youth of the country. The ultimate goal is to reap the benefits of India’s demographic dividend, help kids and youth grow into adults who are well-equipped to be a part of the global workforce, and transform the country into the skilling capital of the world.

Elaborating on this, Aditya Gupta, the global head of the BrightCHAMPS Next-Gen Hub project, said, “The BrightCHAMPS Next-Gen Hubs is our attempt to upskill our kids and help them become global citizens. Through blended courses that cover entrepreneurship, finance, tech, coding, communications, robotics, and AI, our Champs will be encouraged to explore their interests and experiment with different disciplines to help them feel more confident when they step into the real world and pick their professional fields. We also rigorously ensure that only the Top 5% of teachers are appointed at all Hubs, after evaluation on 12-point evaluation criteria and certified by top universities in the world.”

A study conducted by the Center for Digital Education showed that 73% of teachers who use hybrid learning reported increased student engagement, 60% of teachers said it improved their students’ academic ability and up to 94% of all students engaged in a blended learning program finished the selected course successfully. Yet another study done by the Bill and Melinda Gates Foundation found that students who learn using a “blended phygital” approach, report better levels of understanding in reading as well as Maths.

Cummins Group in India successfully completes Bharat Stage-VI OBD II emission standard compliance certification tests with ARAI

Pune, February 16, 2023: Cummins Group in India, a leading power solutions technology provider recently completed the Bharat Stage-VI (BS-VI) OBD II emissions standard compliance certification tests with the Automotive Research Association of India (ARAI).

On this accomplishment, Cummins India Leadership received the certificates for BSVI OBDII certification at an ARAI event organized in Pune. Dr. Reji Methai, ARAI Director, presented the certificates to Pradheepram Ottikutti, Chief Technology Officer, Cummins Group in India, in the presence of senior officials from ARAI and Cummins. The certification process comprised Engine testing, On-Board Diagnostics (OBD) demonstration, and vehicle-level emission testing using the Portable Emission Measurement System (PEMS). Cummins completed all testing requirements for B5.6 and B6.7 successfully.

As a part of India’s net zero ambitions to combat climate change, the automotive segment in India will be moving to BSVI OBD Phase II emissions from April 1, 2023. OBD Phase II makes On-Board Diagnostic (OBD) threshold stringent and introduces In-Service Compliance (ISC).

Speaking on this occasion, Ashwath Ram – Managing Director of Cummins Group in India, said, “We support India’s objective to achieve net zero carbon emissions by 2070. Cummins envisions a Zero carbon world through its “Destination Zero” promise to be a “Zero Carbon” company by 2050. With a promising combination of our strong, global technological expertise and our deep understanding of the Indian market owing to our 60+ years legacy, we are well positioned to contribute to our nation’s goal of reducing the carbon footprint. Currently, we have over 2,20,000 Cummins BSVI OBD I engine-powered commercial vehicles plying on Indian roads. The certification for OBD II from the Automotive Research Association of India (ARAI) is a significant step to progress on our commitment to power a cleaner and greener India.”

Cummins’ engines with SCR (Selective Catalytic Reduction) after-treatment systems have been pioneering clean air technologies in the country since their launch in the BS-IV era in April 2017. Globally more than 1 million BS-VI equivalent and higher emission vehicles are running with Cummins engines and after-treatment systems. All the major commercial vehicle OEMs across the world have selected SCR technology to meet new and upcoming BS-VI emission standards. Cummins SCR technology allows engines to operate at a more optimal combustion temperature providing better fuel efficiency with lower NOx and particulate matter generation. At the BS-VI stage, Cummins added DPF and DOC after-treatment technologies to achieve additional robustness and margins on particulate matter, hydrocarbons, and nitrogen oxides.

Cummins is a global technology leader in diesel engines and emission solutions. Cummins has global experience in various emission regimes across the US, Europe, and other geographies. Along with engines, Cummins also makes aggregates like the Turbocharger, Fuel system, electronic control modules, and exhaust after treatment, which gives it a unique positioning and capability in integrating technologies for stringent emissions. Recently Cummins group launched a whole fuel-agnostic and hydrogen-powered platform in India, demonstrating its leading technologies for the Indian market.

EKA Mobility Receives Letter of Allotment for 310 Electric Buses from CESL

Mumbai, Wednesday, 16th Feb 2023: EKA Mobility, an electric vehicles & technology company, and a subsidiary of Pinnacle Industries Limited, today announced that it has received a letter of allotment (LoA) for the procurement, operation, and maintenance of 310 electric buses on gross cost contracting, from Convergence Energy Services Ltd’s recently concluded tender for 6465 electric buses. The tender was rolled out by state-owned Convergence Energy Services Ltd, a wholly-owned Energy Efficiency Services Ltd (EESL) subsidiary under the National e-Bus program Phase 1.

EKA’s e-buses will be deployed in the Transport Department Haryana, Department of Transport, Arunachal Pradesh, Kerala State Road Transport Corporation for intra-city operations as part of the government’s efforts to provide clean, sustainable, and efficient transportation options for millions of people. The deployment of these 310 electric buses for 12 years is expected to save ~140,000 tons of CO2 emissions. With this order, EKA’s order book has grown significantly, with more than 500 electric buses and 5000+ electric light commercial vehicle orders in the pipeline.

Speaking at the occasion Dr. Sudhir Mehta, Founder & Chairman of EKA by Pinnacle Mobility Solutions, said, “We are thrilled to have been selected by multiple state transport authorities to operate electric buses as part of the National e-Bus program Phase 1. This order is a testament to the fact that design and making in India is now a reality and is a viable alternative that can replace the Chinese products that are coming into the market. With EKA, we are confident to build an ecosystem for sustainable transportation, that is efficient, reliable, and profitable.

This is another milestone achievement for EKA, and we are excited to be an integral part of India’s zero-carbon journey. Would like to also laud the Government’s continuous support & thrust toward green mobility. It has given the opportunity to startups & new market entrants to bring innovation to the sector and become an OEM, in the segment that has been dominated by traditional OEMs for decades. We now look forward to ramping up our production, delivering our electric buses to the respective authorities, and continue transforming the mobility sector sustainably & profitably.”

The deployment of electric buses will create jobs and stimulate economic growth in the local areas where they will be operated. The company is committed to working with local communities and governments to ensure that the deployment of electric buses is carried out smoothly and successfully.

EKA Mobility is an automotive and technology company that will introduce sustainable, profitable & efficient new energy commercial vehicles across the country. The company has also developed a 9-meter city bus on a hydrogen fuel cell platform, that is uniquely designed and optimized to suit Indian road transportation needs. Going forward, the company plans to introduce multiple variants of electric and hydrogen fuel-cell buses, along with an e-LCV range.

DKMS Increases Access to Transplantation for Underprivileged Patients in India

16th February 2023, Bangalore: This International Childhood Cancer Awareness Day, DKMS announces DKMS-BMST Patient Funding Programme. With the program, the organization aims to support financially underprivileged blood cancer and blood disorder patients in India by covering a part of the treatment costs for patients meeting the eligibility criteria. Each case is evaluated against a set of pre-defined socio-economic criteria. In addition, eligible funding requests are reviewed by a Medical Advisory Committee consisting of experienced transplant physicians. As an international and multifaceted non-profit organization, DKMS employs a wide range of programs and services to help patients worldwide.

With an aim to improve the situation for patients in India, the DKMS-BMST Patient Funding Programme and the DKMS-BMST Thalassemia Programme are initiated under the umbrella of the DKMS mission to increase Access to Transplantation for underprivileged patients.

Help, where help is needed

Every year, over 1 lakh people are diagnosed with blood cancer or a blood disorder such as Thalassemia or Aplastic Anemia in India. With over 42 million carriers, the country is also known as the Thalassemia Capital of the world. The most effective treatment for such life-threatening diseases is a blood stem cell transplant, ideally at an early age. Even for those patients who do get access to therapy and appropriate health care, this often results in heavy social and financial burdens on patients and their families.

For Indian patients, particularly from middle and lower-middle-class families, the situation is not just dire, but also very challenging. Guidance related to treatment, financial support, and planning, are the most critical factors affecting access to transplantation in India.

Success story

The organization has already started enrolling patients under the DKMS-BMST Patient Funding Programme.

One of the patients who benefitted from the program, was Diganth, a 10-year-old boy from Bengaluru, Karnataka. He was diagnosed with acute lymphoblastic leukemia, a type of blood cancer, in 2017, when he was just 5. Since then, he underwent chemotherapy and other treatments to manage his leukemia. But in the year 2021, his condition further deteriorated and doctors recommended a stem cell transplant as his only chance at survival. Diganth’s family had to struggle a lot to manage the cost of his treatment.

His father, a carpenter said, “The doctors told us that only one thing could save my son, a stem cell transplant, which we could not afford. We had to beg for money from everyone around us. There was no stone left unturned where we didn’t have to spread our hands to ask for money to save our boy. Although I was matched as a donor for his transplant, we had no means of affording the procedure.”

Diganth was being treated at Narayana Health and his treating physician Dr. Sunil Bhat, Director & Clinical Lead, Pediatric Hematology, Oncology, and Blood & Marrow Transplantation, referred his case to DKMS BMST Foundation India. DKMS-BMST considered his case and supported him under the Patient Funding program and he successfully underwent his Haploidentical Bone Marrow transplant in September 2021. Today Diganth is doing well and studying in 4th standard.

OnePlus joins hands with Myntra;

Bengaluru, February 15, 2023: India’s leading fashion, beauty, and lifestyle shopping destination, Myntra, has announced its association with consumer tech behemoth, OnePlus, presenting shoppers with its bestseller audio products, which include the Nord buds, Nord buds CE, Buds Z2, Bullets Z2 neckband, and the brand’s latest product launch, the Buds Pro 2.

A global technology brand, OnePlus was founded in 2013, centered on the ‘Never Settle’ philosophy. The brand creates products to deliver an experience that is not only user-centric but one that challenges conventional ideas around consumer technology. Today, OnePlus caters to users across categories and price segments, with a complete ecosystem that consists of smartphones, wearables, audio, smart TVs, and tablets.

OnePlus’ latest premium offering in the audio segment, the OnePlus Buds Pro 2, set a new standard for spatial audio stability and compatibility for Android users. Co-created with Dynaudio, the MelodyBoost™ Dual Drivers bring stereo-grade audio quality on portable earphones which bring a deeper, fuller, more textured, and dynamic bass. The OnePlus Buds Pro 2 is also equipped with industry-leading Smart Adaptive Noise Cancellation (ANC) technology that eliminates ambient noise up to 48 dB. To round up the signature OnePlus experience, the OnePlus Buds Pro 2 delivers up to 39 hours of music playback with multiple additional charges in the case.

The brand also teased its collaboration with the legendary Hans Zimmer and announced that the OnePlus Buds Pro 2 will be equipped with an equalizer HQ, named Soundscape, tuned by the Oscar-winning music composer himself.

The premium positioning and the extensive popularity of OnePlus among metro as well as growing markets, enable the brand to cater to Myntra’s extensive customer base in these segments.

Talking about the association, Sharon Pais, Chief Business Officer, Myntra, said, “We are delighted to associate with OnePlus to offer an array of premium and high-quality audio products to our extensive customer base across the country. Being one of the few e-commerce platforms offering Buds Pro 2, we are sure that the products’ stylish and sleek design with top-notch audio technology will certainly delight our fashion-forward customers who love music on the go, while elevating the overall style quotient. We look forward to our customers experiencing their much-loved brand, OnePlus, through its latest product offerings.”

Marking the announcement, Navnit Nakra, India CEO and Head of India Region, OnePlus India, said “As India continues to be one of our most important markets, we are always looking out to partner with leading market players who share the ‘Never Settle’ spirit, delivering top-notch quality of service to customers across the country. To this end, we are excited to partner with Myntra, bringing our community-favorite audio offerings to an even wider young and fashion-forward audience.”