Category business

 By Gunjan Goel, Director, Goel Ganga Developments

Pre-launch refers to the period when the building project is announced. It is definitely a good proposition for the buyers and even investors to purchase the property in its pre-launch stage. Many developers offer pre-launch properties to raise funds before final approvals. This way, they avoid having to borrow money from the market at a higher interest rate. Because the property hasn’t been built yet and you’re unsure of the final design, there may be some risks involved. However, there are many advantages to buying a property in the pre-launch phase.

Some of the benefits are listed below.

• 1. Customised Choices

When you buy a property in its launch phase, you get to make your own choice with respect to the desired floor, unit, view, direction, and much more. Buyers can also get interior modifications at this stage. This brings the dream home or workspace closer to expectations. Once the building is fully done, making changes is not easy. There are clearly more choices available during this phase and compromises can be avoided.

• 2. Smart Investment

Buying a property in the pre-launch phase opens up the opportunity to get the best return on investment. We can take the advantage of price escalation that trickles in after pre-launch. Once the building is up for possession, the prices tend to rise. So if we plan to sell off, we can make huge returns. If we plan to allocate more funds to real estate investment, this is just the right phase to put in our money.

• 3. Enjoy Best Deals

During the initial phase of the project, real estate developers offer attractive prices discounts on pre-launched or new-launched projects to attract homebuyers and investors. If you are planning to invest or looking for a home, this is the best time to book your dream home at the lowest prices. So if you want to invest in a budget property, look no further than a new launch project.

• 4. SImplified payment options

Homebuyers can live the dream of owning a home without money constraint with the help of tax benefits that come along with taking a home loan. Several newly launched projects also have offers or schemes where homebuyers do not have to pay EMI until they take charge of the home, which can be a significant financial relief. Furthermore, if you buy a newly launched project, you will only have to pay the builders 20-25% of the total cost. Because the builder is responsible for paying the interest on the loan, it may motivate them to complete the project as soon as possible. This is another advantage of purchasing a property during its initial launch period.

• 5. Securing Property before the price hike

The other benefit of purchasing a property during Its launch phase is the privilege to block the price before the market opens and the rates go up. The unexpected price increase for properties following RERA certification is a fairly common occurrence in the real estate market, and the ability to pre-book and own a newly launched property is undeniably advantageous. Other factors such as rising demand for housing properties, infrastructure developments, rising labor costs, raw material costs, and revised laws all contribute to a property’s price increase; therefore, choosing a newly launched project will save you a significant amount that you can use for future expenses such as registration and interior design.

Hyderabad, February 22, 2023: A panel of experts gathered recently for a discussion on “Strategies for thriving in a global slowdown” hosted by the Institute of Public Enterprise (IPE) at the 9th edition of Startupedia ’23 in Hyderabad. It covered among others, a discussion on “Decoding investor needs.” The event concluded on a high note with 100+ participants across the nation and an array of activities that provided the participants with a platform to gain insights and knowledge about the world of startups.

Startupedia is a fully mentored start-up event conducted annually at the Institute of Public Enterprise, Hyderabad. It is a 2-day event where the participants are groomed and mentored by some of the top industry experts to refine their ideas into viable business plans and get an opportunity to pitch their plans in front of a jury comprising industry experts and prospective investors.

Sridhar Seshadri, CEO & Co-Founder, Spotflock Technologies Private Limited, a deep tech company that specializes in AI, machine learning, and natural language processing, talked about focusing on investing in digital transformation, diversifying customer base, leveraging long-term relationships, embracing innovation, prioritizing cash flow and agility, increasing automation, and investing in talent as strategies for thriving in a global slowdown.

Participants gained valuable insights on how to attract investors to their startups. The panel discussion on “Decoding investor needs” discussed various aspects – identifying the different types of investors, understanding their motivations, and establishing trust and communication between investors and startups. They also discussed the importance of financial projections and their impact on investor decisions. They analyzed current market trends’ impact on investor needs and strategies. Participants understood how to communicate the value of a startup to investors effectively.

Following this, Startupedia ’23 had a mentoring session for participants and startups. The startup teams were divided into three panels led by Sridhar Seshadri and two others for mentoring. They provided an opportunity for the participants to receive conceptual clarity, which helped them fine-tune their ideas and business models for a better understanding on how to take their startup to the next level.

Prof. S Srinivasa Murthy, Director, IPE; Bhanu Prakash Reddy Varla, Founder, and COO, SagaVisions India; Charan Lakkaraju, Founder, and CEO, StuMagz; Rathnakar Samavedam, Investment Director and CEO, Hyderabad Angels; Subba Rao, Board of Director, Hyderabad Angels; Anubhav Tiwari, Head of Deeptech & Medtech, Incubator, amongst others, attended the event.

Mumbai, 22 February 2023: The dessert dilemma is real. Dessert cravings come with big decisions to be made. So will it be a decadent cheesecake, a warm chocolate brownie or a mouthwatering ice cream? The list can be daunting, because when you do decide to give-in to indulgence, it better be worth it!

Baskin Robbins, one of the world’s most loved and largest ice cream chains is here to make those daunting moments of your life, a bit easier and much happier. Baskin Robbins, India has now introduced All New scrumptious Cheesecake Sundaes. These combine two individually loved desserts to create a magically drool worthy sundae experience where real gourmet cheesecake meets delicious ice cream and is topped up with delightful syrups and cream for that immensely satisfying dessert experience.

These Cheesecake sundaes are available in 4 fun variants:

• · Baked Cheesecake with Strawberry Ice Cream topped with strawberry sauce and whipped cream
• · Baked Cheesecake with Vanilla ice cream and Nutella Spread topped with whipped cream
• · Baked Cheesecake with Vanilla ice cream and mango sauce topped with whipped cream
• · Baked Cheesecake with Lotus Biscoff ice cream and butterscotch sauce topped with whipped cream

Each one is unexpectedly delightful and will leave you craving for more!

Drooling already? Head to the nearest Baskin Robbins and be ready to be #SpoiltforChoice!

Delhi, India. Power management company Eaton participates in the 15th edition of Elecrama 2023—one of the largest platforms to connect the electrical world in technology, new trends, and innovation in India, at India Expo Mart, Greater Noida from February 18th to 22nd, 2023. During the 5-day expo, Eaton will showcase their intelligent and sustainable power management solution products that include Low Voltage solutions, Medium Voltage Solutions, EV Chargers, Power Quality Products, and a range of Make in Indian products.

Commenting on Eaton’s presence in Elecrama, Syed Sajjad Ali, managing director, of Electrical Sector, India, Eaton, says, “Elecrama is one of the largest congregations for players from the electrical and power sector in India. This kind of platform plays a critical role in empowering organizations to explore the most recent product and technological developments in the market. Our participation exhibits Eaton’s commitment to delivering high-performance, safe, reliable, and sustainable solutions for the electrical sector.”

Eaton will demonstrate these technologies and solutions at Elecrama with a breadth of display of power products for use in buildings, businesses, manufacturing facilities, and other sectors. In addition, they will showcase their digital solutions, including Brightlayer, a software program that enables customers to access data, business insights, and digital solutions.

“As a technology leader, Eaton endeavors to ensure that its products and solutions meet the precise needs of the customers. In India, Eaton continues to expand its capabilities in both power quality and power distribution by introducing new products and solutions that address specific electrical power management needs of the country,” said Ali.

In a uniquely designed booth, Eaton’s showcase at this year’s Elecrama provides comprehensive product demos, opportunities to physically touch and feel the products, and digital overviews of product specifications, features, and benefits. All this reflects Eaton’s distinct power management capabilities and fosters tailored interactions that help Eaton design, engineer and build smarter machines.

Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere. We are guided by our commitment to do business right, to operate sustainably, and to help our customers manage power ─ today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we’re accelerating the planet’s transition to renewable energy, helping to solve the world’s most urgent power management challenges, and doing what’s best for our stakeholders and all of society.

Founded in 1911, 2023 marks Eaton’s 100th anniversary of being listed on the New York Stock Exchange. We reported revenues of $20.8 billion in 2022 and serve customers in more than 170 countries. For more information, visit www.eaton.com. Follow us on Twitter and LinkedIn.

Air India’s latest deal last week with Airbus and Boeing is just not a landmark moment for job creation in the US and UK, it is a great opportunity for job creation in the Indian market as well. The industry currently employs over 2.5 lakh employees and we expect the demand for both tech and non-tech talent to rise by 10-15% owing to the manpower needed to operate on a large scale.

“This deal will directly impact the Indian talent industry by creating tremendous employment opportunities across various domains. We expect at least 10000 new jobs in both tech and non-tech roles to be created in the aviation sector in the next 2 years in the country. The aviation industry generates multiple jobs each year, whether it lies within the industry or through aviation’s supply chain.” added Sachin Alug, CEO, of NLB Services

India currently has 141 operational airports and the Government of India is expected to invest $1.83 bn in the development of airport infrastructure to build nearly 60 more airports by 2026. All these developments together are expected to boost the overall sector, enabling India to cement its positioning as one of the top three aviation markets in the world.

India is one of the fastest-growing aviation markets in the world. The demand for certain profiles like Aircraft maintenance engineers, Aerospace engineers, Flight engineers, Pilots, Flight attendants and Ground staff will grow in the next few years. Industry reports suggest that the country will require around 2,210 new aircraft in the next two decades and also pegged annual domestic air traffic growth to be nearly 7 percent through 2041.

Here are some of the profiles which are expected to benefit from the deal:

22 February 2023, New Delhi: Currently, online skill gaming operators pay GST at a rate of 18 % on GGR, wherein GGR is the amount of money that an operator deducts from the total entry fee paid by players for the purpose of playing a specific game. However, reports state that several states have considered a uniform rate of 28 percent on casinos, race courses, and online gaming with no distinction based on whether an activity is a game of skill or chance, or both. In the event, the incidence of GST liability is increased to the rate of 28%, then this incremental percentage of about 55% shall lead to a burden on the existing operators and shall be in contravention of the existing terms prescribed for GST that can be levied on online skill gaming as the explanatory note to the chapter that pertains to Other Online Content under the Scheme of Classification of Service specifically states –

“This service code includes games that are intended to be played on the Internet such as role-playing games (RPGs), strategy games, action games, card games, children’s games; software that is intended to be executed online, except game software; mature theme, sexually explicit content published or broadcast over the Internet including graphics, live feeds, interactive performances, and virtual activities; content provided on web search portals, i.e. extensive databases of Internet addresses and content in an easily searchable format; statistics or other information, including streamed news; other online content not included above such as greeting cards, jokes, cartoons, graphics, maps.”

A majority of games hosted by such online skill game operators fall under the above category.

The industry has requested the Exclusion of “Online Gaming” from Sin/Luxury Goods and Services. Online gaming is being clubbed with casinos and horse riding which can not only be classified as sin goods but is almost exclusively pursued by the elite section of society as opposed to this digital gaming has found a higher uptake amongst users in Tier-2 and Tier-3 cities. Consumers of online games, however, constitute an entirely different demographic, for whom online gaming is a source of an affordable and accessible mode of entertainment. Imposing a 28% tax liability on the companies for the provisioning of such services would be tantamount to equating luxury goods with that of products of daily use and will invariably make this otherwise affordable commodity to increase in its value and cost, which is passed on to the end users.

Lack of viability of the increased tax slab and its adverse effect on user retention: As of now, most of the operators are in a nascent stage of their growth and are rarely profitable. This additional tax burden can further impact on their revenues and impede their projected growth significantly, thereby also witnessing a downward trend in the investments which are flowing into this sector, aplenty. Absorbing this additional cost will further erode the revenue for the operators. While very few established players may be able to do the same, most others will fall by the wayside. For many of these players, passing the additional cost to its consumers is also not viable. The growth in the broader online gaming space is coming majorly from tier II and tier III cities[1] where consumers are extremely sensitive to costs and any additional burden may rather mean that the operators lose out on consumers as costs become prohibitive for a vast majority of them – which will also impact the reliance on digital payment systems, who have witnessed an increased uptake by these users. Please note that this is going to be the case irrespective of whether the gross-gaming revenue is taxed at 28% or the deposit amount. While the latter will result in an almost immediate impact, the former will lead to a slow demise of many operators with possibly an exception of a handful of already established and profitable enterprises.

Impact on Foreign Direct Investment: In this post-pandemic world, many of the start-ups across sectors are facing a major funding crunch which has also led to mass lay-offs[2]. As the excess liquidity dries up from the market, particularly driven by rate hikes in the United States, investors are likely to turn even more judicious in their fund allocation and would expect more and more of their portfolio companies to turn profitable. This additional tax burden, at this stage could then make that even more difficult. This could mean a major drop in the FDI as well.

Hazards of other illegal betting platforms outside of India: Given that most of the operators in the industry are start-ups, it is likely that the costs will be pushed to them. It is also well-known that there are several fly-by-night operators in this space which are being operated from outside the jurisdiction of the country and are not amenable to the Indian taxation regime. If a more onerous taxation regime is introduced increasing the costs associated with the usage of gaming platforms, such platforms operated by fly-by-night operators will become an attractive spot for Indian users to move on to, instead of being subject to any higher costs, and fees that they may be subject to with Indian platforms. Any increased cost is likely to push consumers away from such operators which not only means that the growth of domestic players will be stunted but also expose the consumers to several potential frauds and even online harm from such fly-by-night operators. This will consequently result in a significant revenue loss and perhaps an increase in unaccounted monies which could then be used for illegitimate activities detrimental to our nation.

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Bengaluru, 22 February 2023: Miles Education, India’s fastest-growing higher Ed-tech company and a leading and trusted name in CPA (Certified Public Accountants) program space is eyeing the US market. Miles Education is offering STEM programs (Science, Technology, Engineering, and Mathematics) to students pursuing a career in accounting. The organization collaborated with several US universities integrating business analytics into Master’s in Accounting/Finance programs, making these offerings STEM-certified. Students pursuing the integrated program have the advantage of receiving a three-year work permit one typically reserved only for engineers.

Miles is offering CPA + Masters’ program to students in collaboration with established US universities such as Broad College of Business (Michigan State University), Lerner Business and Economics (University of Delaware), Weatherhead School of Management (Case Western Reserve University),

LeBow College of Business (Drexel University), USF Muma College of Business (University of South Florida), Rutgers Business School Newark and New Brunswick, Driehaus College of Business (DePaul University), and Norm Brodsky College of Business (Rider University).

For Miles, the US market presents a significant business opportunity in the accounting and finance field. A large number of businesses and organizations in the country are struggling to fill accounting and finance positions owing to a lack of qualified candidates with expertise in accounting and finance.

According to a study by Revelio Labs Inc., a provider of workplace data, the total number of open postings for US accounting and audit roles stood at 177,880 jobs as of November 2022 up from 141,340 vacant positions a year ago.

It is this widening gap that Miles is looking to close with its integrated programs. With its world-class educational program, it wants to give accounting students a foothold in India as well as a big market like the US which is witnessing growing demand for qualified candidates in accounting and finance. In  addition to the US, students also have an opportunity to explore rewarding roles in India with the big four accounting firms — Deloitte, Ernst & Young (EY), KPMG, and PricewaterhouseCoopers (PwC) planning to scale up hiring in India.

Mr. Varun Jain, CEO, of Miles Education, says, “Miles is committed to giving Indian students a path to building rewarding careers not just in India but overseas as well. The US market is struggling with an acute accountant shortage. The hiring challenges have multiplied for organizations post Covid-19 with a huge decline in the number of job seekers. Various studies show the US labour force shrinking since early 2020 with baby boomers retiring.” He adds, “All these developments have created significant demand for qualified candidates who have the requisite subject expertise to fill a growing number of accounting and finance positions going unfilled in a market as big as the US.”

Targeting the overseas market, Miles has created a dual-degree pathway wherein students can pursue an online PGDM (International Accounting & Finance) from a top AACSB-accredited B-School in India. These students can transfer credits from the Indian B-School to the US B-Schools (which are also AACSB- accredited).

The STEM program offering dual degrees to students has been structured to help students save money pursuing expensive higher education in the US. The tuition fee expenses are reduced by as much as 30% and more. Also, reduced timelines for earning a Master’s degree help students save significantly on living expenses in the US.

There are more advantages to pursuing the dual program. Reduced timelines and a leaner course load leave students with more time to network and build connections in the US. Students are also eligible for GMAT/GRE/IELTS waiver and have more time to prepare and pass their CPA exams (while they are in the US). Opting for Miles’ CPA + Masters’ program, even freshers can earn competitive remuneration and candidates with industry experience can command annual pay in 6 digits.

22 February 2023: Furthering its rapid growth, Scrut Automation, a leading Governance, Risk, and Compliance (GRC) Automation platform in APAC, has raised a new round of funding of $7.5 Mn, led by MassMutual Ventures, with existing investors, Lightspeed and Endiya Partners, increasing their stake. MassMutual Ventures has been an active investor in the risk and security domains, with investments in leading companies across cyber-risk prediction and management, threat assessment, data security, and IoT security, and comes in as a strong partner for Scrut Automation.

Founded in 2021 by Aayush Ghosh Choudhury, Kush Kaushik, and Jayesh Gadewar, Scrut Automation provides an information security monitoring platform, aimed at helping small and medium cloud-native enterprises develop and maintain a robust security posture, and comply with various infosec standards such as SOC 2, ISO 27001, GDPR, and the like with ease. With the help of the Scrut platform, customers have been able to reduce their manual effort for security and compliance tasks by 70%.

In the last few years, the frequency and intensity of breaches have increased drastically, which have made it imperative for cloud-native enterprises to continuously monitor their security posture, and comply with multiple frameworks across geographies. The platform plans to use the fresh capital to simplify risk management and infosec compliance for cloud-native SaaS, Fintech, and Healthtech companies – automating ~70% of manual tasks and reducing tool fatigue from managing disparate point tools for security. Scrut will deepen its risk observability and management capabilities, as well as expand its presence in the US market with the assistance of MassMutual Ventures’ expertise. The company currently works with customers in India, Singapore, and the US, providing them with a unified view of an organization’s compliance posture.

Commenting on the latest fundraise, Aayush Ghosh Choudhury, CEO and Co-Founder of Scrut Automation, says, “We at Scrut have been hyper-focused on helping CISOs and InfoSec Heads across cloud-native companies build and maintain a risk-first security posture, enabling them, in turn, to become more agile in managing their risk and security posture and simplify compliance across 20+ InfoSec standards with ease. The fresh capital infusion will help us deepen our product capabilities and expand our market presence for mid-market CISOs. We are happy to have marquee investors backing us in our journey.”

Anvesh Ramineni, Managing Partner at MassMutual Ventures, added, “We are delighted to support the Scrut team, as we believe their robust compliance and security offerings will assist rapidly growing companies around the world in accelerating revenue growth. Scrut’s leadership team’s deep domain expertise and strong understanding of customer needs, coupled with the platform’s risk-first approach and scalability have been the primary reasons for its success. The product roadmap is exciting, with significant enhancements to risk observability, control automation, monitoring, and orchestration capabilities and will position Scrut as a leader in the space.”

Dev Khare, Partner, Lightspeed said; “The rise in cybersecurity threats around the world is real and fast-growing. We are excited to see Scrut’s GRC one-stop-shop solution address this threat. As a result, there is widespread acceptance of Scrut’s GRC solution by mid-market enterprises in the US and Asia.”

Sateesh Andra, MD, Endiya Partners, added, “Endiya Partners is proud to be a part of Scrut Automation’s journey from the beginning. Organizations need to keep up with the ever-changing and complex information security landscape to remain compliant with SOC 2, GDPR, CCPA, and other regulations. This makes investing in the right Governance, Risk, and Compliance (GRC) platforms necessary and Scrut Automation provides the perfect solution. Scrut combines multiple capabilities across cloud governance, policy and evidence management, asset management into a comprehensive risk-first approach – which reduces tool fatigue for CISOs at mid-market and growth stage companies.”

As Scrut Automation embarks on its new journey, it has introduced several cybersecurity luminaries to join the company’s Board of Advisors.

A brief snapshot of Scrut Automation’s Advisory Panel:

Naresh Agarwal is currently the Head of India R&D at Traceable and will lend learnings from his ~18 years of platform engineering and infrastructure experience, across companies like InMobi, Informatica, and App Dynamics to Scrut Automation.

Shashi Kiran serves as the CMO at Fortranix and brings with him 25+ years of experience across Aryaka Networks, Cisco, and Quali. He also advises several early-stage cloud and security startups across Silicon Valley.

Shreesha Ramdas is a two-time founder, who has successfully exited two of his startups (Strikedeck and Leadformix). He is a well-known name in Silicon Valley and has invested across over 50 companies in their early stages. He also serves as part of the Board for Securin and Korbyt.

Mel Reyes is the global CIO and CISO at Getaround. Before that, he was in charge of security at Synchrony, Cenveo, MiMedia, Go! Productions, and other companies. He is deeply entrenched in the startup landscape and is an advisor for 10 startups like Verascore and Nomadreaming.

India, February 22: India-based Banking-as-a-service platform Decentro, a market-leading banking & payments platform, has set its foot in the Asia Pacific region with the commencement of the Singapore operations. Kickstarting their operations in the heart of Singapore’s commercial centre with office space in Robinson Road, Decentro is applying for a payments licence from the Monetary Authority of Singapore (MAS) via its new entity. The company has also brought Saksham Shubham, a former Grab senior member, and WingPay Chief Business Officer, as Business Head for South East Asia to drive the business operations in the Asia Pacific region. With over 10 years of experience centred around building brands and businesses from scratch, Saksham has a penchant for understanding
businesses, scaling them and building operationally profitable models.

Talking about the expansion, Rohit Taneja, CEO & Co-Founder of Decentro, “We are thrilled to be entering a country that has a fairly evolving and responsive ecosystem of fintech companies. The growing synergy between India and Singapore on digital payments and their public infrastructure offers us an opportunity to take forward our experience and expertise in simplifying payments in India to a dynamic economy like Singapore.”

“In the previous 5 years, India has emerged as a leader in digital payments infrastructure such as Unified Payments Interface (UPI), and now other countries are looking to partner with Indian companies to yield similar results for them. This brings a big opportunity for platforms like us to strive to provide the best financial platform for new-age companies to build at 10X the speed,” Taneja added.

Having empowered over 300+ companies across various commerce and fintech domains such as Consumer Platforms, Non-Banking Financial Firms (NBFCs), Loan Service Providers (LSPs), Prepaid Issuers (PPIs), Neobanks, Wealth Managers and Personal Finance apps, and more in India, Decentro is now looking to simplify payment & banking flows for companies incepted or willing to expand in Singapore.

Speaking of the opportunities in the region, Saksham Shubham, Business Head – SEA, says, “We see massive growth opportunities between India and South East Asia. Our central banks and regulators have been learning from each other and working together closely for the past couple of years. Looking at UPI-based payments this year within Singapore will be revolutionary, and we expect this to bolster micro-payments in the domestic payments space. More importantly, our learnings from a hyper-competitive country like India will help us provide a much stronger API-based infrastructure for companies in this region.”

“We have received overwhelming responses from companies in Singapore who want a seasoned domestic operator with prior experience with a large country like India. Mainly due to our 10X better API stack and experience in processing huge volumes. ” Saksham added.

The platform has registered exponential growth, clocking an average of 120 million annualized API transactions across 2022. Additionally, as a company, Decentro has grown by more than 35x since its seed round in October 2020, with its valuation growing 3.3x. The firm has also recently closed its Series A funding round of $4.7 million from marquee investors such as Rapyd Ventures, Leonis VC from Europe, and Uncorrelated Ventures based
out of California, US.

22 February,2023-Hyderabad: Technical Consumer Goods (TCG) saw value growth of 29% from January to December 2022 compared to the same period in 2021, according to GfK, a global leader in the market and consumer intelligence.

GfK Market Intelligence Offline Sales Tracking for Jan – Dec 2022 vs 2021 reveals that from smartphones to refrigerators and air conditioners, the premium products category grew up to 9 times faster than the entire segment in 2022.

Nikhil Mathur, Managing Director – India at GfK, said, “Indian consumers are motivated by the value-led approach, in which product innovation, customer experience, and premium features will continue to drive sales for the premium category growth in 2023.”

While smartphone sales saw 35% value growth, for devices costing more than Rs 30,000 registered 94% value growth in 2022 compared to last year. Premium panel television sales (ultra-HD models with screens larger than 55 inches) registered 95% value growth, while the category clocked 11% value growth.

According to gfknewron Consumer Survey 2022, within major domestic appliances, the replacement cycle for Washing Machines and Refrigerators has reduced, with consumers moving towards upgradation in 2022

The value growth for small domestic appliances, such as those used for food preparation, water purifiers, electric water heaters, and air conditioners, on the other hand, was 37% overall, and 54% for the premium segment.

It is important to understand that consumer confidence varies by age, income, and market, with certain groups more optimistic about their future than others. This highlights the need for brands and retailers to personalize communications when targeting different demographics. For instance, millennials may be more open to a value-add strategy that nudges them into more premium categories.

GfK. Growth from Knowledge.

For over 85 years, we have earned the trust of our clients around the world by solving critical business questions in their decision-making process around consumers, markets, brands, and media. Our reliable data and insights, together with advanced AI capabilities, have revolutionized access to real-time actionable recommendations that drive the marketing, sales, and organizational effectiveness of our clients and partners. That’s how we promise and deliver “Growth from Knowledge”.