Category Entertainment

Zee News is poised to revolutionize election forecasting with the new AI-driven sentiment exit polls for the 2024 Lok Sabha Elections. Following the culmination of India’s longest electoral process, Zee News proudly announces its pioneering initiative to unveil exit polls driven by cutting-edge artificial intelligence technology. At the forefront of this technological innovation is Zee News’ AI anchor, Zeenia, scheduled to debut on Sunday, 2nd June at 5 PM, delivering the AI Exit Poll data to viewers.

In collaboration with India Consolidated Private Limited, a subsidiary of the esteemed US data analytics powerhouse, Zee News has set a new standard in predictive accuracy and reliability. This partnership signifies a significant milestone in the realm of election forecasting, promising to redefine how Indian media interprets and predicts election outcomes. For years, all the survey agencies and news channels of the country have been reporting exit poll figures based on the opinions of a few thousand or a few lakh people. To ensure the reliability and accuracy of this AI exit poll, the combined team of Zee News and ICPL gathered opinions from an astonishing sample size of over 10 crore individuals, forming the basis for comprehensive data analysis covering 542 Lok Sabha seats.

Whatever exit polls or surveys have been conducted before this, they have been prepared on the basis of people’s opinions. People may be inclined towards one side or the other, which directly impacts the results of the exit poll. But for the first time, ZEE NEWS has collected the opinions of voters with the help of Artificial Intelligence, in which there is absolutely no scope for bias. In such a situation, we can say that ZEE NEWS’ AI EXIT POLL is completely unbiased, reliable, and accurate.

The integration of AI-driven sentiment analysis into Zee News’s exit polls signifies a significant leap forward in journalistic innovation. By harnessing advanced AI algorithms, Zee News’ exit polls promise accuracy and reliability, enabling the capture of nuanced sentiments of voters across diverse regions and languages.

Rahul Sinha, Managing Editor of Zee News, expressed pride in the network’s dedication to journalistic excellence, stating, “Zee News approach towards AI-driven sentiment analysis for exit polls marks a strategic leap forward from a news business perspective. This partnership signifies our commitment to staying at the forefront of technological advancements in the media industry. Through meticulous data collection and analysis, we aim to offer our audience unparalleled insights into the electoral landscape, reinforcing Zee News’s reputation for delivering accurate and reliable news.”

“As we leverage AI technology to decipher the sentiments of millions of voters, we towards redefining how Indian media interprets election outcomes but also open new avenues for revenue generation and audience engagement in the ever-evolving landscape of news broadcasting,” added Rahul Sinha.

As the 2024 Lok Sabha Elections draw to a close, Zee News’s AI-driven predictions offer a true reflection of the sentiments of the Indian populace.

1st June 2024PVR INOX Limited, the largest and the most premium cinema exhibitor in India has announced a landmark association with Star Sports Network for live screening of the ICC Men’s T20 World Cup 2024, in India. This association includes live screenings of all India matches in the league stage, Super8’s, as well as the Semi-Finals and Final from 1st -29th June’24, across more than 121 cinemas in over 45 cities nationwide.

This exciting association will enable cricket fans to enjoy the thrill of the upcoming World Cup in a stadium-like experience on the big screen, delivering an unparalleled viewing experience. The plush, comfortable settings of PVR INOX cinemas will elevate the cricket-watching experience, allowing fans to cheer for their favorite teams together amidst much fanfare. Patrons can also indulge in PVR INOX’s delectable food combos and gourmet options while enjoying their favorite matches in the comfort of the cinema hall. The initiative underscores PVR INOX’s commitment to providing exceptional entertainment experiences and leveraging its advanced cinematic technology to bring major sporting events to the big screen.

Commenting on the announcement, Gautam Dutta, CEO – Revenue & Operations, PVR INOX Ltd said, “We are incredibly excited to collaborate with Star Sports to bring the ICC Men’s World Cup 2024 to our cinemas. This association is a significant milestone for us, as it combines two of India’s greatest passions: cricket and cinema. Screening the World Cup in our cinemas offers fans a stadium-like experience, filled with excitement and camaraderie. Last year, we witnessed an overwhelming response from audiences, with an influx of footfalls to our screenings across cities, affirming the immense popularity and success of this initiative. At PVR INOX, we are dedicated to enhancing the entertainment experience, and screening live cricket matches in our cinemas is a testament to that commitment.”

Speaking on the association, Vikram Passi, Head – Marketing, Star Sports Network said, “Star Sports is underscoring its commitment to cricket fans this ICC T20 World Cup by partnering with PVR, wherein cinemas will transform into dynamic mini-stadiums, providing a vibrant space for fans to unite and cheer for Team India. This collaboration strengthens our commitment to creating a communal and joyous atmosphere around cricket, highlighting its unifying power. Star Sports immersive and electrifying broadcast will be further magnified on the biggest screen allowing India fans to revel in an unparalleled celebration of cricket.”

This association is especially significant as it aligns with PVR INOX’s strategy to expand its reach and offerings, ensuring that audiences across India can enjoy world-class entertainment. The screenings will take place in major metropolitan areas as well as tier-2 and tier-3 cities, ensuring wide accessibility and catering to the vast cricket-loving population of India including Mumbai, Delhi NCR, Kolkata, Ahmedabad, Pune, Jaipur, Indore, Vadodara, Surat, Guwahati, Goa, Nagpur, Lucknow, Chandigarh, and Trivandrum.

Urban Square Mall launched PVR INOX, the Biggest 6-screen Multiplex in Udaipur, as another feature added to its shopping and entertainment ambiance. With a leasable area of 40,000 sq.ft., PVR INOX promises an unparalleled cinematic experience to moviegoers.

The launch event was graced by esteemed Chief Guest Bhumika Poddar and Arvind Kumar Poswal, the honorable Collector of Udaipur, who expressed their enthusiasm for this significant addition to the Urban Square Mall’s entertainment landscape.

PVR INOX at Urban Square Mall includes Udaipur’s first-ever Insignia Gold auditorium, offering an immersive viewing experience. This state-of-the-art multiplex has a total seating capacity of 1009, which sets a new standard for luxury and comfort in Udaipur. Further, to celebrate the grand launch, the mall offers an opportunity to “Watch Movies @ Rs. 99 on May 31st, 2024,” allowing movie enthusiasts to enjoy the latest blockbusters in a luxurious setting.

Uddhav Poddar, Managing Director of Bhumika Group, expressed, “We are thrilled to bring the immersive PVR INOX experience to Urban Square Mall. Introducing the Insignia Gold auditorium exemplifies our commitment to offering the best in cinema experiences. We aim to provide movie lovers with an exceptional entertainment destination to enjoy the latest films in a luxurious and comfortable setting, further solidifying our position as the city’s premier shopping and entertainment destination.”

Over the years, various institutions and brands have introduced initiatives to highlight the harmful effects of smoking and educate young people about the severe health risks associated with tobacco use. In observance of World No Tobacco Day, Zing is launching the #SharingIsNotCaring campaign to encourage youth to quit smoking. With this initiative, Zing is urging Gen-Z to embrace the “#SharingIsNotCaring” mentality to cigarettes. Sharing a cigarette might seem harmless, but it’s not the encouragement you or your friends need—it’s time to break the chain. Tobacco use continues to be a significant public health issue in India, with over 267 million adults using tobacco products. This problem is particularly concerning among teenagers. According to the latest Global Youth Tobacco Survey (GYTS) conducted in 2019, about 8.5% of youth aged 13-15 currently use some form of tobacco, including 4.1% who smoke and another 4.1% who use smokeless tobacco products. Despite numerous public health initiatives, the widespread use of tobacco among youth in India persists, driven by easy accessibility and deep-rooted cultural acceptance.

Zing strongly advises against sharing tobacco products, as this can lead to the development of harmful habits and subsequent addiction. We are encouraging youth to make better choices by opting not to smoke and not encouraging others to smoke. Commenting on the initiative, Pankaj Balhara, Business Head at Zing, said, “Gen-Z has always been central to our mission. We recognize their aspirations and concerns, with tobacco use being a critical issue. At Zing, we strategically leverage the power of influence, ensuring our messaging is contemporary and impactful. This initiative is meticulously crafted based on the insight that youth often start smoking due to peer pressure. On this World No Tobacco Day, we are mobilizing everyone to act as positive influencers and disrupt the cycle of sharing cigarettes.”

Chandigarh, 31st May 2024 : Leading telecom operator Vi, today announced its partnership with the global streaming service provider – Netflix, further strengthening its entertainment offerings for its customers. With this partnership, Vi users will be able to enjoy world-class entertainment with the best streaming experience on any device of their choice – mobile, television or tablet. Vi has currently introduced Netflix offering for its prepaid customers and will soon be launching Netflix bundled postpaid plans too.

Home to an incredible variety of local and global stories like Heeramandi: The Diamond Bazaar, Amar Singh Chamkila, The Great Indian Kapil Show, Laapataa Ladies, Animal, Fighter, Dunki, Squid Game, Bridgerton, Mamla Legal Hai to name a few, Netflix in India recently announced its power-packed 2024 lineup, offering a wide range of films and series for the audience.

Vi has introduced two new Unlimited prepaid packs offering unlimited calls & data bundled with Netflix Basic subscription that will allow users to watch Netflix on mobile as well as TV.

Today, Vi is the only telecom operator to offer a Netflix Basic proposition at an attractive price point of less than Rs. 1000 bundled with a prepaid plan. Apart from the above-mentioned benefits, Vi users recharging with the 84-day validity product will also get flagship Hero proposition benefits such as Data Delight, Night Binge and Weekend Data Rollover.

Vi will soon launch its postpaid offerings with Netflix.

Sony Entertainment Television recently announced the launch of its next fiction offering, ‘Jubilee Talkies – Shohrat.Shiddat.Mohabbat’, a romantic and passionate drama that follows the journeys of Shivangi Sawant, a humble girl from a small town in Maharashtra, and superstar Ayaan Grover, who enjoys a fandom like none other.

Shivangi’s deep love for cinema drives her to pursue her father’s dream of restoring their cherished possession, ‘Sangam Cinema’, to its former glory, and she believes a superhit delivered by ‘Ayaan Grover’ will help her change the fate of Sangam Cinema. Upping the ante of glitz and glamour in this narrative will be actor Abhishek Bajaj, who will portray the role of Ayaan Grover.

Expressing his enthusiasm for being a part of the show, Abhishek Bajaj says, “I’m really excited to bring ‘Ayaan Grover’ to life on-screen. A superstar who has risen through the ranks in Bollywood with his charismatic personality, he is a complex individual grappling with his own insecurities and familial burdens. His story is so intriguing, and I can’t wait for viewers to come along for the ride. I hope audiences will connect with Ayaan and his struggles, and I’m excited to share his story with the world.”

Mumbai, India – Renowned Hollywood actor Clayton Norcross, best known for his iconic role in the American soap opera “The Bold and the Beautiful,” has expressed high praise for the recently released spiritual web series ‘Two Great Masters.’ Available on MX Player, the series delves into the profound teachings of Swami Vivekananda and Paramahansa Yogananda, two towering figures in the realm of spirituality.

Clayton Norcross recently concluded the leading role in the national Italian theatrical tour of the classic ABBA musical “MAMMA MIA.” Additionally, his latest action film, “LAST RESORT,” is now available on Amazon Prime. Currently, back in Hollywood, Clayton is engaged in several upcoming productions. His breakout role was portraying Thorne Forrester on the hit soap opera “The Bold and the Beautiful.”

Produced by Juni Films and Approach Entertainment in association with Go Spiritual India, ‘Two Great Masters explores the timeless wisdom and philosophies of these spiritual luminaries. The series, directed by Anurag Sharma and co-produced by Sonu Tyagi, is based on the book “Two Great Masters” written by Amrit Gupta.

The series features veteran actor Rakesh Bedi as the narrator, along with Anurag Sharma, Deep Sharma, Pavli Kashyap, and Durga Kamboj in key roles. Bedi’s portrayal adds depth and authenticity to the story, guiding viewers on a journey of self-discovery and inner transformation.

Clayton Norcross, who has a deep personal interest in spirituality and mindfulness, was profoundly moved by the series. He commented, “The spiritual depth and authenticity of ‘Two Great Masters’ are truly remarkable. It beautifully captures the essence of Vivekananda’s and Yogananda’s teachings, making them accessible and relevant for today’s audience.”

Norcross’s appreciation for the series comes as no surprise given his own journey into spirituality. During his recent visit to India, where he connected with Sonu Tyagi, the head of Approach Entertainment and Go Spiritual India, Norcross embarked on a spiritual exploration that took him from the bustling streets of Mumbai to the serene landscapes of Rishikesh.

Sonu Tyagi, a visionary in the Indian entertainment industry & spirituality, has been instrumental in bringing this series to life. Known for his work as an award-winning writer, director, and producer, Sonu Tyagi’s deep understanding of spiritual literature and his commitment to high-quality content have been pivotal in the series’ production.

Reflecting on the series, Sonu Tyagi stated, “Our goal with ‘Two Great Masters’ was to create a bridge between the profound spiritual teachings of these great masters and the contemporary digital world. We are thrilled to see it resonating with viewers globally, including someone as esteemed as Clayton Norcross.”

Norcross’s endorsement of the series underscores its impact on a global audience, highlighting the universal appeal of spiritual wisdom. He shared, “Watching ‘Two Great Masters’ was a transformative experience. It not only deepened my understanding of these incredible spiritual leaders but also inspired me to further explore my own spiritual path.”

The collaboration between Juni Films, Approach Entertainment, and Go Spiritual India is a testament to the shared vision of bringing spiritual wisdom to a broader audience. Since its release, ‘Two Great Masters’ has received an overwhelmingly positive response, praised for its depth, authenticity, and ability to make profound spiritual teachings accessible to a contemporary audience.

Sonu Tyagi is an award-winning writer, director, and producer. He holds a degree in psychology and has professional qualifications in advertising, journalism, and filmmaking. Before launching Approach Entertainment Group, he gained extensive experience working with India’s top advertising agencies and media houses. Tyagi continues to push the boundaries of content creation, blending his cinematic expertise with his passion for spirituality. His efforts aim to ignite interest in spirituality and encourage viewers to delve deeper into these teachings.

In addition to his work in the Indian film industry, Sonu Tyagi is known for his contributions to the community through his charitable organization, “Go Spiritual India,” which promotes spiritual awareness, holistic well-being, and the importance of mindfulness in daily life. Through various initiatives, workshops, and outreach programs, Go Spiritual India aims to inspire individuals to embark on their spiritual journeys and discover the deeper aspects of themselves.

Approach Entertainment stands as an acclaimed hub for Celebrity Management, Film Productions, Advertising & Corporate Film solutions, Films Marketing, Events & Entertainment Marketing Company. Approach Communications operates as a prominent PR & Integrated Communications agency catering to diverse sectors like Corporate, Healthcare, Entertainment, Finance, Education, and Social domains.

With a rapidly expanding presence in Mumbai, New Delhi, Gurugram, Goa, Kolkata, Dehradun, Chandigarh, Hyderabad, and Jalandhar, Approach Entertainment Group operates at the forefront of entertainment, media, and communications. Additionally, the group boasts a specialized Bollywood Newswire & Content Dissemination unit known as Approach Bollywood.

Currently, ‘Shaitani Rasmein’ is gearing up for a high-stakes showdown between Nikki and Mallik. Nikki is on a critical mission to defeat Mallik and free her family from the sinister clutches of Mallik’s Shaitani Rasmein. The tension is palpable as viewers eagerly await to see if Nikki will succeed in her final quest.

Rahil Azam’s entry as the new face of Mallik promises to inject fresh intrigue and suspense into the storyline. Known for his compelling performances and intense screen presence, Rahil is expected to add a new layer of complexity to the character of Mallik

Will Nikki be able to outsmart the new Mallik and save her family, or will Mallik’s newfound power prove too much for her? The addition of Rahil Azam to the cast is sure to keep viewers on the edge of their seats.

Stay tuned to Shaitani Rasmein on Star Bharat to witness Rahil Azam’s debut and discover the fate of Nikki and her family in their battle against evil. Don’t miss the thrilling episodes ahead as new secrets unravel and the ultimate battle between good and evil takes center stage

Mumbai:29th May 2024 – Whisper, India’s leading feminine-care brand from Procter & Gamble, has created history by launching the nation’s own Period Song, with India’s biggest voices – Shreya Ghoshal and Sunidhi Chauhan. Both the musicians created their own versions of the ‘Period Song, launching it today on World Menstrual Hygiene Day. Whisper has provided period education to over 100 million girls and women till date and are shining the spotlight on the early onset of menstruation among young girls in the fifth edition of its popular Keep Girls in School movement. Through this catchy tune with very relevant, educative lyrics for young minds, the intent is to get every Indian to sing it and believe that periods is a sign of being healthy.

Shreya Ghoshal and Sunidhi Chauhan created their version of the period song, through which they taught schoolchildren about menstruation, who later joined them by singing along and dancing to the tune.

“I am so excited to sing India’s own period song, which I hope, will reach every citizen of India and empower young girls to live their lives confidently and without fear – both in school and outside of it. It is shocking that girls are getting periods as early as the age of 8 which makes it even more critical for Whisper’s period song to break societal taboos by educating girls early on and preventing school dropouts. The song is so catchy and joyful that it plays in my mind throughout the day, and I can’t resist humming it. It is a great way to tell all boys and girls that – Periods ka matlab healthy hai aap. It is a song that India truly needed and I’m proud to be associated with it,” said Sunidhi Chauhan.

“I am honoured to lend my voice for Whisper’s period song. It’s so important to educate young children about periods so that they are prepared and there is no fear. Our effort is to let young girls know that getting their periods irrespective of their age means that they are healthy. Girls are getting their periods as early as the age of 8, and this puts about 26 million girls in India at the risk of dropping out of school without proper period education and products. Kudos to Whisper to taking the initiative and normalising periods by teaching young children about it. I was so happy to create the song in different languages, so it can truly become the song of the nation,” said singer Shreya Ghoshal

Studies show that one in five girls is at risk of dropping out of school due to a lack of period education and products*. With girls starting periods at as early as the age of 8 years, this could escalate further. Without period awareness, 26 million girls could be at risk of dropping out of school. Whisper’s Keep Girls in School program has been working on normalizing periods and providing girls with the right education and period products, so that they don’t have to compromise on their future and can continue staying in school. To date, Whisper has taught over 100 million girls and women about periods and distributed sanitary pads. Every year, they go to over 50,000 schools to conduct period education sessions.

Shreya Ghoshal sang the mukhda, or “face of the song,” Periods Ka Matlab Healthy Hai aap in eight different languages including Hindi, Tamil, Bengali, Marathi, and many others: truly making it the song of the Nation on periods.

The song was originally composed and directed by music director Aman Pant, and via clever use of music, Whisper has given a wonderful tool to society, to educate young girls and boys about periods. With the biggest voices in the country picking this momentum, it can help break taboos and normalize periods as a sign of being a strong and healthy girl.

Hyderabad, May 28, 2024…..….. Entries for the Short Film Contest on Financial Literacy are invited. The Fortune Academy, a Hyderabad-based organisation aims to create an army of financially successful people. To create awareness about the importance of Financial Literacy, The Fortune Academy is organizing a Short Film Contest on Financial Literacy, shared Dr Mani Pavitra, co-founder of Fortune Academy while addressing a press conference at Federation House in Red Hills on Tuesday.

Though 77% of our population is literate, less than 24% is financially literate. Just 17% of teenagers are financially literate in India. According to a Global Financial Literacy Survey, which is the world’s largest and most comprehensive global measurement of financial literacy, India ranks 73rd out of 144 countries with a financial literacy rate of 24%. The majority of Indians face many financial difficulties due to a lack of financial knowledge and awareness.

Financial literacy is the ability to understand and effectively use various financial skills, such as personal financial management, budgeting, and investing, Dr Mani Pavitra, who is widely known as ‘Money’ Pavitra.

Dr. Mani Pavitra, Orthodontist turned Finance Mentor, Co-Founder of Fortune Academy, Serial Entrepreneur, Coach, Social Activist, Author has been educating people about the importance of Financial Literacy, particularly women. She is behind the Million Moms, a much-talked-about initiative to keep mothers healthy, fit, and financially independent.

Interacting with the media, Dr Mani Pavitra said that no matter how high you grow in your career and how well you earn, you must manage money well. Many rich, famous, celebrities who earned well lost all their money. So financial literacy is the need of the hour.

The lives of the rich and famous often seem glamorous, but even the biggest celebrities have money issues. The opposite of this is also a reality where we see many people inspiring stories for rags to riches, those who came from nothing and worked their way hard and made big financially. There are rich and famous people who still live on a budget. Ingvar Kamprad, IKEA Founder; an American business magnate, investor, and philanthropist; Warren Buffet, Narayan Murthy of Infosys

In this light background, Fortune Academy is organizing a Short Film Contest on Financial Literacy.

The film has to be either in English or Telugu and must be in horizontal or vertical format and less than 2 minutes in duration. All the entries will be the properties of Fortune Academy. The contest is being organized as part of the community outreach program to educate the community and women in particular on the importance of financial literacy. The contest on this subject is being organized probably for the first time.

The short films must focus on the importance of money, what money can buy and what money can’t buy, investment, multiplying, saving culture, middle-class money problems, money and emotional connect, rags to riches, the importance of piggy bank and savings, plastic money, digital transactions, money saved is money earned, women and need for financial literacy, etc and other related and relevant subjects of greater concern to the people about the money they earn

The first three award-winning entries judged by a jury will be given a certificate of appreciation and cash prizes of Rs 25000/-, 15000/- and 10,000/- respectively. Five entries will also be given away consolation prizes of Rs 1000/- each

The judging criteria for a short film contest on financial literacy are

1. Clarity of Message: How effectively does the film communicate key concepts of financial literacy clearly and understandably?

2. Creativity and Originality: Does the film offer unique perspectives or creative approaches to presenting financial literacy topics?

3. Engagement: How engaging and compelling is the storytelling? Does the film hold the audience’s attention throughout?

4. Relevance: Does the film address relevant financial topics that are important and applicable to the target audience?

5. Production Quality: How well-produced is the film in terms of cinematography, editing, sound design, and overall technical execution?

6. Impact: Does the film leave a lasting impression on the viewer? Does it inspire action or provoke thought about financial literacy?

7. Accuracy: How accurate and informative is the information presented in the film? Does it provide reliable advice and guidance on financial matters?

These criteria can help ensure that the films submitted to the contest are informative but also engaging and impactful in promoting financial literacy.

This contest aims to create a series of Edutainment (Education plus Entertainment) share-worthy short films. Everybody and anybody can participate. One can also send more than one entry.

Our ultimate goal of this contest is to spread knowledge about financial management. Make people open to talking about earning, saving, managing, and investing money.

Financial Literacy information for all people.

The last date to receive entries is July 31, 2024. Please email your videos to fortuneacademyhub@gmail.com

The Award function will be held in August/September 2024