BIRKENSTOCK is elated to announce the opening of its latest store in Noida, Uttar Pradesh. This step marks the start of a series of store openings in the anniversary year 2024, with which the German-based global zeitgeist and purpose brand and inventor of the footbed (“Tradition since 1774”), is deepening its retail footprint in India – one of the largest white space regions. Strategically located in the prestigious Mall of India, the store opened doors to customers on February 3, 2024.
Spanning an impressive 1100 square feet, the new BIRKENSTOCK store promises to be a haven for footwear enthusiasts seeking both comfort and fashion-forward designs. This new store will showcase the latest collections and silhouettes, offering visitors a firsthand experience of BIRKENSTOCK’s iconic craftsmanship and commitment to quality. Classic silhouettes like Arizona, Gizeh, Madrid, Boston, Mayari, Bend, Uji, Stalon, Jackson and others will be available to shop from.
A store with a display of shoes
Description automatically generatedA shoe store with shelves and shoes on display
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“Birkenstock is excited for its expansion within the thriving Indian market and is delighted to unveil the new store in Noida. The aim is to increase the brand presence throughout key markets and to be able to bring our footwear to our patrons. We seek to continuously drive our efforts to elevate the brand’s visibility and presence across the country with many more successful openings”, says Jens Hattab, Regional Managing Director Middle East Africa India at BIRKENSTOCK.
Vinay Bansal, Managing Director, Birkenstock India, adds, “We are overjoyed to extend the Birkenstock experience to a new location. We look forward to welcoming our customers to explore the perfect fusion of foot health and style.”
As a brand celebrated worldwide for its iconic footwear and timeless legacy, Birkenstock is thrilled to expand its presence in Noida catering to the growing demand for premium footwear that effortlessly combines style with wellness.