Victorinox India welcomes the IDCA team to their Gute Reise Store in Aerocity, New Delhi

Victorinox India welcomes the IDCA team to their Gute Reise Store in Aerocity, New Delhi

New Delhi, 7th March 2024: Victorinox, maker of the original Swiss army knife, welcomed the India Deaf Cricket Association Team to their Gute Reise Store in the national capital to wish them luck before they proceeded to Sharjah for the World Cup 2024.

A tour of the store included a stop at the history wall, where all the players were fascinated to discover the 140-year-old legacy of Victorinox, a fourth-generation family run company. Fun and camaraderie presided over high tea, hearty laughter, and huge smiles.


Mr. Debraj Sengupta, Chief Marketing Officer – Brand & Country Head – Watch at Victorinox India, presented the IDCA Team with personalized Swiss Army Knives to be prepared for any circumstance and outfitted the players with suitcases for their journey.

Present on the occasion at the store along with the team were:

  • Debraj Sengupta, CMO — Victorinox India
  • Priyanka Sippy, Vice President PR Communication — Victorinox India
  • Sumit Jain, President — IDCA
  • Reena Jain Malhotra, Patron — IDCA
  • Roma Balwani, CEO & Brand Custodian — IDCA
  • Vineet Malhotra, Vice Chairman — IDCA
  • Ajay Kumar, Secretary — IDCA

Mr Debraj Sengupta, Chief Marketing Officer-Brand & Country Head – Watch said, “Victorinox is very honoured to welcome the IDCA Team to the Gute Reise Store at Worldmark, Aerocity, New Delhi. We hope our products empower them on their journey and we wish them the absolute best for the World Cup!”

On the occasion, Roma Balwani, CEO & Brand Custodian, IDCA said, “IDCA India team is delighted to collaborate with Victorinox India as our support partner for the IDCA India team participating in the DICC T 20 World Cup 2024, UAE in Sharjah. The teams are very thankful for the opportunity to visit to their store at Worldmark, Aerocity. It was a special occasion as the leadership team felicitated our national team with their signature Swiss knife engraved with their names & also gifted all players suitcases which they will all carry during their travel to Sharjah.”

She added, “We hope to have a long-term collaboration with the brand, which will motivate our teams and help promote diversity and inclusion for disability sport specially cricket.”

The Indian Deaf Cricket team will participate in the Deaf International Cricket Council (DICC) T20 Champions Trophy 2024 to be held in Sharjah (UAE) from March 6th to March 12th 2024.

Teams from six countries — India, Australia, Bangladesh, Pakistan, South Africa and Sri Lanka — will compete at Vision Cricket Center, Sharjah, UAE to win the title of world champion.