Simpl to host community-led start-up founders meet D2C Unlocked in Delhi-NCR on June 29th

Delhi, 29th June 2023: Simpl, India’s foremost Merchant First Checkout network, today announced the 11th edition of its much-awaited community-based start-up founders’ meet, D2C Unlocked, in Delhi-NCR on June 29th. The event will provide a platform for the founders of D2C companies to engage in discussions around growth and expansion of brands, by delving into strategies, insights and best practices to drive the success of D2C brands in the Delhi-NCR region.

Simpl to host community

Following the success of its previous ten editions held nationwide, D2C Unlocked is set to return to the capital city once again. One of the key highlights of this edition will be a fireside chat featuring Sidhant Keshwani, Founder and CEO, Libas and Siddharth Agarwal, Principal Partner, Matrix Partners India on the growth journey of India’s leading fashion brand for women and key strategies and approaches that drive entrepreneurial success in the industry.

Attendees of the event will also have the opportunity to interact with industry peers and experts through a dynamic panel discussion on Fueling the Growth of D2C Brands. Founders of eminent brands, including Navin Joshua, Founder, GreenHonchos; Sukhleen Aneja, CEO, GoodGlamm Group; Rahul Handa, Senior Vice President- Strategic Initiatives, ONDC; and Nitya Sharma, Co-Founder and CEO, Simpl, will be on the panel, followed by a networking session, product showcase, and giveaways from participating brands.

Commenting on the community initiative, Nitya Sharma, Co-founder and CEO of Simpl, said, “Amidst the rapid growth of D2C brands across the country, our mission is to accelerate and empower this expansion; and to enable merchants to unleash their full potential and provide guidance and support. Our community-based startup founders meet D2C Unlocked, aims to bring D2C founders from diverse sectors in an environment where knowledge is shared, collaborations are forged, and collective growth is realised. Delhi has been recognised as one of the top startup ecosystems in the country, and we aim to harness the vibrant entrepreneurial spirit and provide D2C brands with the necessary resources and support to thrive in the dynamic Indian market.”

SImpl, which has been the preferred choice of over 26,000 merchants and 10+ million customers across the country, is committed to fostering a strong community and supporting entrepreneurs. This initiative is aimed at engaging like-minded business owners and contributing to the growth of the direct-to-consumer (D2C) ecosystem. It focuses on providing the right mentorship and emphasising growth opportunities. Additionally, Simpl’ has instituted a Booster Package for D2C brands which offers a wide range of services from its partners across digital marketing, e-commerce consulting, credit access and legal support in a subsidised manner. This package is designed to support businesses and enhance their growth.

According to industry reports, the Indian D2C market was estimated to be around $12 billion in 2022 and is anticipated to exceed $60 billion by 2027. With evolving consumer choices, increased investments, and technological advancements, the D2C market presents significant growth opportunities. Simpl aims to be at the forefront of enabling this change by providing comprehensive support to D2C merchants across various aspects, including credit access, discoverability, and seamless payments.

Contentstack Announces Techsurf 2023: India’s Premier Hackathon for Aspiring Software Engineers

MUMBAI, India – 29th June 2023 – Contentstack, the composable digital experience platform (DXP) category leader and pioneer, is thrilled to announce the highly anticipated launch of Techsurf 2023, the fourth edition of its annual country-wide coding hackathon. This event aims to identify the brightest and most innovative software engineers across India.

Following the success of Techsurf 2022, Contentstack is excited to unveil this year’s edition. Techsurf’s remarkable accomplishments in 2022 highlight its rising popularity among engineering and technology students, showcasing its influence on the Indian tech community. The event had an overwhelming participation of over 11,500 talented individuals from more than 1,200 prestigious institutes. It recognized and rewarded the excellence of 4 outstanding winners from over 200 cities across India.

Techsurf 2023 promises to be an unparalleled platform for aspiring software engineers to exhibit their talents, network with industry professionals, and explore career opportunities in the dynamic tech landscape. As an added incentive, the winners of this hackathon are awarded attractive prizes, including a substantial cash reward, as well as pre-placement interviews with Contentstack.

Techsurf 2022 was spread over three stages, including a quiz round, concept pitching, and a six-week-long coding task based on a problem statement provided by the judges. While the competition was tough, the reward made it all worthwhile. As per the reports, the winner received a cash prize of ₹2 lakhs with a pre-placement interview, followed by a cash prize of ₹1 lakh and a pre-placement interview for 1st runner up and a cash prize of ₹50 thousand and a pre-placement interview for both 2nd and 3rd runner up.

This year, in addition to the impressive rewards, the winners will have the opportunity to join Contentstack’s dynamic team as Associate Application Engineers with a compensation package of up to ₹15 lakh.

Commenting on the event, Nishant Patel, Founder & CTO at Contentstack, expressed his excitement, saying, “Techsurf has quickly become a flagship event for Contentstack, and we are thrilled to witness its growing popularity year after year. This hackathon provides a remarkable platform for young talent in India to showcase their skills and creativity, and we are eagerly looking forward to uncovering the next generation of brilliant software engineers.”

Vasu Kothamasu, Contentstack’s General Manager of India and Global Engineering Leader, added, “TechSurf is a testament to Contentstack’s commitment to fostering innovation and nurturing talent. As a pioneer and leader in the Composable Digital Experience Platform (DXP) category, Contentstack is dedicated to empowering young minds and shaping the future of software engineering in India.”

Registrations for Techsurf 2023 are open from Tuesday, June 20, 2023, to Sunday, July 9, 2023. Interested participants can visit the official event website to register and access more information about the hackathon.

Okaya EV Announces Monsoon Offer: Get instant Cashback of up to INR 5,000 or a Chance to Win a Trip to Thailand

New Delhi, 29th June 2023: Okaya EV, a leading name in the electric vehicle industry, has unveiled its monsoon cashback scheme, offering incredible benefits to customers till 31st July 2023.Consumers purchasing from the Faast series scooter will be eligible for attractive cashback rewards or stand a chance to win an exotic 4-day/3-night trip to Thailand worth Rs. 50,000.

Under this exciting offer, customers can avail the following cash back amounts: Rs 5,000, Rs 2,000, Rs 1,500, Rs 1,000, and Rs 500. Additionally, a few lucky winners will have the opportunity to receive the grand prize – an all-expenses-paid trip to Thailand valued at Rs 50,000. The trip is valid for a single person and promises an unforgettable experience.

To participate, customers need to purchase an Okaya EV Faast series electric vehicle, which includes the Faast F4, Faast F3, F2B, and F2T models in the Faast series product line during the scheme period. Okaya Electric two-wheelers are the safest and long-range scooters equipped with an LFP (Lithium iron phosphate) battery, which has a longer lifespan compared to NMC batteries. LFP batteries are highly safe, can perform well in high-temperature Indian weather conditions, and offer improved discharge and charge efficiency. Upon its purchase, customers will receive the digital scratch coupon through dealer that guarantees them an assured reward.

Okaya EV has gained significant recognition in the electric vehicle market for its superior performance, long-lasting batteries, and commitment to sustainability, along with a strong PAN India service network. In continuation, the brand has recently announced its roadside assistance services in collaboration with ReadyAssist to provide PAN India service support for its customers. The services offered include 24/7 real-time vehicle breakdown service and on-spot

repair service across India through 8000+ active service providers, flat tire assistance, battery swap, minor repairs, custody service, key lockout assistance, towing service, and free ambulance support. A dedicated helpline has been set up for Okaya customers at their call center (080 6966 2248) to ensure a seamless Okaya service interface. Now the newly introduced monsoon cashback scheme aligns with Okaya EV’s mission to make electric vehicles more accessible and rewarding for customers, while promoting eco-friendly transportation solutions only for Okaya customers.

Latest study reveals 9 out of 10 customers in India want cars with a safety rating

Latest study reveals

Mumbai,29th June 2023– A study was conducted among customers to gauge their feature preferences when it comes to choosing a personal car. The survey was commissioned by Škoda Auto India and conducted by NIQ BASES. It revealed a heavy inclination among customers towards the safety features of the car with 9 out of 10 customers who thought all cars in India should have a safety rating. Crash ratings and the number of airbags were the top two features driving the consumer car purchase decision as derived from the survey results. Fuel efficiency, one of the popular features, occupied third place.

About 67% of the respondents consisted of current car owners who owned a car above Rs 5 lakh. Some 33% did not own a car, but intended to purchase one above Rs 5 lakh within a year. The survey was conducted on individuals between 18 and 54 years of age in the SEC A and B bracket, with 80% respondents being male, and 20% female.

The car’s crash rating was the top driver of customer car purchase decision with an importance score of 22.3% followed by number of airbags with an importance score of 21.6%. Fuel efficiency emerged as the third most important driver with importance score of 15.0% when purchasing a car.

When it comes to crash rating for cars, maximum customer preference of 22.2% was observed for a 5-star rating followed closely by 21.3% preference for a 4-star rating. Crash rating of zero is the least preferred with only 6.8% score.

While the awareness about existence of 2 sets of 5-star safety ratings on crash tests is high at about 76%, only about 30% of all customers in India identify child/rear occupants safety rating as being one of those two sets.

Petr Šolc, Brand Director, Škoda Auto India, said, “For us at Škoda, safety is part of our DNA and it is our philosophy to build safe cars. We have an over 50-year legacy with crash-tests and safety. And since 2008, every Škoda car has been crash-tested globally, and in India, with a 5-star safety rating. The survey reveals Škoda to be perceived as among the top-3 brands having models with high safety ratings. With India’s rapidly growing infrastructure, and the upcoming proposals for India’s own crash-testing standards, it is heartening to see consumers being aware of and demanding safety. This is the right way forward. And Škoda will continue focusing on these values to grow the brand in the Indian market.”

Amrita Srivastava, Regional Director (APMEA),BASES Speciality Sales, NIQ BASES, “The survey, which was done using NIQ BASES solution – FPO (Feature Price Optimiser) based on discrete choice methodology, revealed that the customer places the safety feature of ‘Crash Rating‘ among the tested features(1), at the forefront of their purchasing criteria. Our Feature Price Optimiser (FPO) leverages customer choices to understand their purchase behavior and trade-offs that they are willing to make. The survey covered 1,000 people in 10 states across India. The states covered were Tamil Nadu, Karnataka, Andhra Pradesh/Telangana, Rajasthan, Maharashtra, Gujarat, Delhi, West Bengal and Uttar Pradesh.”

Alejandro Furas, Secretary General Global NCAP, “Since 2014 Global NCAP has been encouraging a market shift in India for safer cars. We have been delighted with the positive response from consumers and the impact this has had on accelerating automaker safety design improvements. This recent survey demonstrates that consumers see safety as a priority in making a purchasing decision. A strong market indicator that safety sells cars as well as saving lives.”

With a major focus on safety from the Government of India and other regulators, the study was conducted to gauge the perception of safety in cars among consumers. The survey went about tracking the features which were the most discriminating in driving consumer choice. And the position of safety in this list of features. The interview flow consisted of screening questions, followed by an explanation of features and a virtual shopping exercise where customers were asked to pick and choose the most preferred concept consisting of different features The survey also had few additional questions on which direct customer responses were captured to understand their awareness/sentiments on some safety-related aspects/initiatives.

Aalekh Foundation: Writing a Sustainable Future

 

Aalekh Foundation is a non-profit organization based in India that has made its mission to empower underprivileged communities through education, healthcare, and social welfare initiatives. They have established various vocational training centers in Uttar Pradesh and Haryana to provide women with skills in various trades such as tailoring, handicrafts, computer literacy, beauty, and wellness and provide free legal aid assistance Delhi and Jaunpur districts to sexual abuse victims from underprivileged communities who don’t have access to such facilities due to financial constraints.

They are also providing entrepreneurship support by training and mentoring women interested in starting their own businesses, conducting workshops on business planning, financial management, marketing and access to microcredit.

Dr.RennieJoyy
Corporate Lawyer & Founder Dr.RennieJoyy states that, “In the ongoing projects, we are supporting initiatives that aim to increase enrolment and retention of girls in schools by addressing barriers such as gender bias, child marriage, and lack of infrastructure and are also providing scholarships and financial aid to economically disadvantaged girls to ensure their access to quality education. “

Aalekh Foundation envisions a society where individuals irrespective of their socio-economic background have access to opportunities and can contribute to a better future. The foundation also focuses on reducing pollution and promotes sustainable development through renewable technology tie-ups and promoting Paperless VidhanSabhas across India.

CyberPeace, India Signs MoU with BSI Learning Institute, Australia, to create educational avenues for Indian Students under the India-Australia collaboration

CyberPeace

Delhi, 29th June 2023- CyberPeace and BSI Learning proudly announce the signing of a Memorandum of Understanding (MOU) focused towards creating educational avenues for Indian Students under the India-Australia collaboration. The MOU sets the stage for a collaborative approach that will leverage the unique strengths and expertise of both organisations to drive innovation and deliver exceptional value to cyberspace.

The signing ceremony took place at Australian Trade and Investment Commission in the presence of Vipul Rastogi (Director Education, Austrade), wherein Vineet Kumar, Founder and Global President, CyberPeace, and Kala Philip, CEO, BSI Learning, signed the MoU. Scott Wesley (GM Training, BSI Learning) and Mick Lynch (Chairman, BSI Learning) were also present for the MoU signing.

Commenting on the signing of the MOU, Kala Philip CEO, BSI Learning expressed enthusiasm about the partnership, stating, “We are thrilled to announce the signing of this Memorandum of Understanding (MOU). This strategic partnership marks an important milestone for BSI Learning as we continue to expand our reach and collaborate with the Indian market. By joining forces, we aim to leverage our combined expertise to drive innovation, deliver exceptional learning solutions, and create a lasting impact on the workforce development landscape. This MOU reinforces our commitment to providing high-quality training and development programs that empower individuals and organisations to thrive in an ever-evolving cyberspace.

Likewise, Vineet Kumar, Founder and Global president of CyberPeace, emphasised the mutual benefits of the partnership, stating, “Today marks a significant moment in the world of cybersecurity education and workforce development. Our collaboration with BSI Learning signifies an ambitious step in building a resilient global community, well-equipped to combat emerging cyber threats. Through our rigorously benchmarked certification, aspirants will be equipped with industry-backed skills that are globally recognized. But this initiative goes beyond just certifications – it paves a golden pathway for international career opportunities and higher education pursuits, especially in Australia. The program will be instrumental in bridging skill gaps, facilitating internships, and providing robust placement assistance. At CyberPeace, we are deeply committed to empowering individuals and institutions through cybersecurity excellence. This partnership embodies that ethos and promises to be a cornerstone in creating a safer and more resilient cyberspace for everyone.”

CyberPeace and BSI Learning are excited about the possibilities and are committed to working together to achieve their shared goals. This MOU serves as a solid foundation for a long-term and fruitful collaboration.

  • The deliverables under the said collaboration would be:
  • Benchmarked Certification
  • Industry Ready & Industry-Backed Job Readiness
  • Globally Recognized
  • Opens Doors to Opportunities Worldwide
  • Pathway to Higher Education in Australia
  • Internship Opportunities for Hands-On Experience
  • Placement Assistance to Launch Your Career
  • To Earn an Australian Certification

Globally recognised and Australian-certified cybersecurity qualifications will create skilled-based and practical job-ready skills in the emerging cybersecurity industry. Benchmarked and recognized globally, these learning opportunities will give the graduates a formal certification that every global company needs for cyber governance.

SVKM’s Sarla Anil Modi School of Economics, NMIMS Announces Admission Closing Date for its M.Sc. Economics Program

Mumbai,29th June 2023- The NMIMS Sarla Anil Modi School of Economics (SAMSOE) has announced the deadline for admissions to its highly acclaimed Master of Science (M.Sc.) program in Economics as June 30, 2023.. The M.Sc. The economics program at the NMIMS Sarla Anil Modi School of Economics is renowned for its meticulous design, providing students with a comprehensive understanding of various fields within economics while fostering profound knowledge of theoretical and empirical constructs.

The program at SAMSOE goes beyond traditional frameworks, introducing students to innovative concepts and analytical approaches that are essential in today’s dynamic economic landscape. Upon completion students will have access to a wide range of lucrative career opportunities in consulting companies, research centres, government departments, international agencies, and the financial sector. The practical and theoretical knowledge gained throughout the course prepares graduates to tackle real-world challenges with confidence and competence.

Prof. Amita Vaidya, Director, Sarla Anil Modi School of Economics, highlighted, “We nurture young minds, providing them with the academic knowledge and direction necessary to put economics theories to practical use. Our carefully designed curriculum takes a multidimensional approach to provide students with a worldview that is aligned to industry and society needs. We believe in empowering our students with the skills and tools to become future leaders in the field of economics, equipped to make meaningful contributions to global economic challenges. SVKM’s Sarla Anil Modi School of Economics, NMIMS has been ranked 3rd Best Arts college from those started after 2000, by India Today rankings of best colleges 2023.

It has always been NMIMS’s mission to nurture young minds with fundamental, relevant, and applicable education and training individuals who are not only analytical but also socially sensitive, capable of making meaningful contributions to society. With a multi-dimensional approach, educational excellence at NMIMS is achieved by offering a curriculum that is in tune with the times and innovative pedagogy that engages and inspires students.

Pacific D21 Mall, Dwarka partners with Anime India to host Otaku Fans Fest in Delhi NCR

Pacific D21 Mall

New Delhi,29th June 2023 – Pacific D21 Mall, Dwarka, one of the leading malls in Delhi NCR, is thrilled to announce the upcoming event “Otaku Fans Fest Meet” in collaboration with Anime Group India. This event, dedicated to anime enthusiasts, will take place on July 1st and 2nd, 2023, marking the beginning of an exciting week for anime lovers in the city.

Anime Group India is a renowned organization committed to promoting and organizing anime-cosplay events throughout the country. The Otaku Fans Fest Meet at Pacific D21 Mall, Dwarka promises to be an unforgettable two-day experience, showcasing various elements that make anime culture so captivating.

Some of the Key features of the event include a vibrant array of cosplayers, musicians, and performers, who will bring the world of anime to life through their talent and creativity. Attendees can look forward to witnessing incredible performances and immersing themselves in the anime universe.

Mr. Abhishek Bansal, Executive Director of Pacific India said “We are thrilled to collaborate with Anime Group India to bring the Otaku Fans Fest Meet to Pacific D21 Mall, Dwarka. This event celebrates the vibrant world of anime and provides a platform for fans to come together and indulge in their shared passion. At Pacific D21 Mall, Dwarka, we believe in providing unique and unforgettable experiences to our visitors. The Otaku Fans Fest Meet is an exciting addition to our lineup of events, and we can’t wait to immerse our guests in the captivating world of anime, cosplay, music, and more. Join us for a weekend of pure anime magic!”

In addition, the event will offer a unique opportunity for fans to meet and greet popular Delhi-based YouTubers. Visitors will have the chance to interact with their favorite online personalities, exchange ideas, and gain insights into the latest anime trends.

Dr. Shubham Singhal, Director & Founder of Anime Group India said “We are delighted to partner with Pacific D21 Mall, Dwarka for the Otaku Fans Fest Meet. Anime Group India’s mission has always been to promote and organize anime-cosplay events, and this collaboration allows us to bring our vision to life in one of Delhi NCR’s malls. With Pacific Mall’s support, we are able to create an immersive experience for anime enthusiasts, showcasing the talents of cosplayers, musicians, performers, voiceover artists, and more. Together, we aim to provide a platform for fans to connect, express their love for anime, and create lasting memories. Join us for an unforgettable celebration of all things anime!”

One of the highlights of the Otaku Fans Fest Meet will be the live sessions featuring renowned voiceover artists from Mumbai Mr. Ketan Kava will captivate the audience with their extraordinary vocal talents, lending their voices to beloved anime characters. Attendees can experience firsthand the magic of voice acting and gain valuable insights into the industry.

Moreover, the event will feature small anime and comic vendor exhibitions, with at least 6 stalls situated near the Studio 21. These vendors will showcase an impressive collection of anime merchandise, comics, and related items, offering attendees a chance to indulge in their passion and expand their collections.

The Otaku Fans Fest Meet at Pacific D21 Mall, Dwarka promises to be a paradise for anime enthusiasts, providing a platform to celebrate their love for this captivating form of entertainment. Whether you are a seasoned anime fan or new to the genre, this event is not to be missed.

Gizmore launches PRIME smartwatch with Always-On AMOLED display, Premium metal body, and Wireless charging at just Rs. 1,799/-

Gizmore launches PRIME smartwatch

New Delhi,29th June 2023 Gizmore, one of India’s leading Smart Accessories, Fitness Gear, and Home Audio brands, today announced the launch of its latest smartwatch- PRIME. Featuring a 1.45-inch (3.68 cm) high-resolution Always On AMOLED screen and Zinc alloy Metal body with a textured Leather strap, the smartwatch will elevate your personal style while aiding in your fitness journey. The Gizmore PRIME will be available on Flipkart and Gizmore.in starting June 29 at a special launch price of just Rs. 1,799/-. Even after the promotional period, the smartwatch will continue to be available at an incredibly affordable price of just Rs. 2,499/-.

Crafted with meticulous attention to detail, this extraordinary timepiece comes in a metal body made out of premium zinc alloy, elegantly complemented by a luxuriously textured leather strap. The round dial has an active crown control with strategically positioned side buttons to ensure an effortless navigation experience. The Gizmore PRIME comes in captivating black and timeless brown color options.

“Gizmore PRIME demonstrates our unwavering dedication to making cutting-edge wearables accessible to all. By seamlessly integrating premium features and flagship design aesthetics, it offers an unparalleled wearable experience at the most affordable price point. With its remarkable features and captivating aesthetic that effortlessly merges style and functionality, the PRIME smartwatch sets you apart from your peers. We firmly believe that the Gizmore PRIME will resonate with budget-conscious shoppers seeking a smartwatch that combines outstanding value and undeniable appeal,” said Sanjay Kalirona, CEO and Co-Founder of Gizmore.

The smartwatch flaunts an extremely sharp and vibrant AMOLED display with segment-leading 500 NITS peak brightness ensuring best-in-class visibility. The 2.5D Curved screen also aces clarity and contrast levels with its class-leading 412 x 412 pixels density. This remarkable screen brings alive the vibrant colours to provide the best-in-class viewing experience on a wearable. The display supports multiple Cloud-based watch faces, and Split Screen functionality to let users quickly access frequently used apps, settings and features by simply swiping right on the home screen.

Designed with a strong focus on continuous health and fitness monitoring, the Gizmore PRIME offers a 10-day marathon battery life and an impressive array of features. With over 100 sports modes, an SpO2 monitor, a continuous 24×7 heart rate monitor, a calorie counter, a hydration alert system, a menstrual tracker, a sleep monitor, a stress monitor, and a guided breathing mode, the PRIME smartwatch ensures you have everything you need to stay on top of your well-being.

Not only does the PRIME smartwatch prioritize your health, but it also enhances your productivity. Equipped with an inbuilt calculator, timer, stopwatch, and the ability to provide timely weather updates, this smartwatch becomes an indispensable tool to help you make the most of your time. The Gizmore PRIME also aces durability; thanks to its metallic body with an IP67-rated design that makes it resistant to both water and dust.

Gizmore PRIME comes with Hindi language support. In addition, the Gizmore PRIME smartwatch is equipped with an impressive range of advanced accessibility features. With Advanced BT calling (built-in speaker and microphone), AI voice assistance from popular virtual assistants like Alexa and Siri, social media notifications, as well as camera and music control, the smartwatch offers unparalleled convenience and versatility.

To ensure seamless integration with your smartphone, the PRIME smartwatch easily connects via the user-friendly Co FIT App. During outside running and cycling sessions, the mobile application can use your smartphone’s GPS functionality to update maps in real-time. This feature enables the smartwatch to track your exact location and deliver detailed information about your route, distance travelled, and other important statistics.

Gizmore has established itself as one of the leading players in the Indian wearables market, consistently delivering high-performance smartwatches with rich features at affordable prices. As a sign of support for the ‘Make in India’ initiative, Gizmore sources almost all its products from local manufacturers. As part of its R&D and technology initiatives, the company has formed strategic partnerships with a number of key players. Gizmore’s manufacturing and technology systems have been strengthened by recent collaborations with Optiemus Electronics, Staunch, and Tres Care.

Gizmore smartwatches and audio gears are exclusively available on Flipkart along with several pan-India retail stores and the company-owned website www.gizmore.in.

DLF Malls Partners with Global Privacy Campaign for Women, Introduces Innovative Mirrored Messages

Delhi,29th June 2023– DLF Promenade and DLF Avenue, leading shopping and entertainment destinations in New Delhi are proud to announce their integration with the global privacy campaign for women, in collaboration with WhatsApp. For the first time in India, DLF Delhi Malls will introduce and innovative feature called “Mirrored Messages,” aimed at empowering women and encouraging open conversations on important issues.

The concept revolves around the installation of special mirrors in the restrooms at select locations within DLF Malls. These mirrors combine cutting-edge technology with privacy-focused messaging to create a secure space for women to connect and support each other.

DLF Malls Partners with Global Privacy Campaign

Here’s how it works: WhatsApp will incorporate new 4K LED technology in an unprecedented manner by installing high-spec screens behind mirrored Perspex, seamlessly blending with the existing bathroom setup. The screens will display animated graphics triggered by motion, such as using soap dispensers in front of the mirror, revealing hidden messages that will only be visible when someone approaches. When they step away, the message will vanish without a trace, mimicking the disappearing messages feature on WhatsApp.

The Mirrored Messages feature not only ensures the highest quality and accuracy but also allows for customized messages that can be tailored to different-sized and shaped mirrors in our locations. It offers a scalable solution that seamlessly integrates with the bathroom environment while prioritizing privacy.

DLF Malls Partners with Global Privacy Campaign

“WhatsApp is committed to providing a safe and private space for users to have their most personal conversations,” stated Sandhya Devanathan, Vice-President at Meta India, the parent company of WhatsApp. “Through this collaboration with DLF Malls, we are spreading awareness about the importance of checking in on a friend or a loved one. By encouraging women to support each other and speak up, we hope to make a positive impact in their lives.”

DLF Promenade & DLF Avenue invite visitors to experience this unique and empowering initiative firsthand. The mirrored messages aim to foster a sense of solidarity and serve as a reminder for women to reach out to others for support, especially during challenging times.