14th October 2025: India has always been a land of festivals – vibrant, diverse, and deeply rooted in culture. But this year, the celebration extends beyond rituals and lights, it’s about celebrating India itself. Across the nation, families are reuniting, communities are reconnecting, and a renewed sense of pride and belonging is shaping how India comes together. At the center of this movement stands Phoenix Malls, the country’s leading retail and lifestyle destination, where commerce meets culture, and every visit transforms into a festival of connection, experience, and joy.

Reflecting the Nation’s Vision

Phoenix Malls mirror the spirit of a rising India — the world’s fastest growing country, where pride, progress, and cultural vibrancy converge. This vision aligns closely with the Atmanirbhar Bharat campaign, celebrating self-reliance while embracing global aspirations.

From lighter, happier shopping experiences with GST benefits to moments of pride and national optimism, Phoenix symbolizes India’s spirit. And when it’s Diwali, there is truly only one place where India comes together to celebrate: Phoenix Malls.

Where India Comes Together

With 13 iconic destinations across 8 cities, Phoenix has transcended the idea of a mall. Each year, over 15 crore visitors walk through Phoenix’s doors — 25 times the population of New Zealand — not just to shop, but to immerse themselves in a world where aspiration meets accessibility, and culture becomes community. With 25 lakh annual car visits (over 5 times the number of cars sold in India last year), and 4 lakh ticketed show attendees across its venues annually, Phoenix has become a true cultural and economic powerhouse.

Its portfolio brings together the best of Indian and international brands — from global icons like Uniqlo, Bershka, Sephora, Nike, and Michael Kors to beloved Indian names — reflecting the diversity and ambition of India itself. Beyond retail, Phoenix fuels progress by generating 50,000 jobs directly and indirectly, powering livelihoods and opportunities across the country.

More than a Mall – Creating occasions for the country to Celebrate

Reflecting this spirit, Phoenix Malls brought the festive grandeur alive across the country, from Lucknow to Indore to Mumbai, turning each destination into a hub of joy, culture, and connection. Actor Neha Sharma celebrated Diwali at Phoenix Palassio, Lucknow, while Vatsal Sheth and Ishita Dutta inaugurated the magnificent installation “Divine Bloom of Brahmakamal – The Lotus of Gods” at Phoenix Citadel, Indore. Meanwhile, Chitrangada Singh joined the celebrations at Phoenix Marketcity, Mumbai, amidst its majestic Diwali décor “The Chariots of Time.”

• 75+ live concerts across 7 malls, and art showcases that bring communities together
• Grand festive décor with 7 unique immersive installations, redefining visual spectacle on a national scale.
• Mega giveaways for every shopper, ensuring that every visit is as rewarding as it is memorable
• Shop for a Cause in association with the Aakar Charitable Trust, blending celebration with social responsibility
• Celebrity visits and festive décor unveilings, making Phoenix the stage for unforgettable moments
• Global dining experiences, where visitors can savour cuisines from around the world alongside beloved Indian favourites

Where Global Brands Create India’s Festive Canvas

This season marks a historic collaboration with Armani x Phoenix Palladium, unveiling a first-of-its-kind festive décor partnership. Bringing the elegance of Armani’s global design language to India’s most iconic retail destination, this collaboration sets a benchmark for creativity, luxury, and cultural storytelling — making Phoenix a true canvas for global brands to shape the festive spirit of the nation.

This festive season, Phoenix stands as the heartbeat of celebration in India — where every visit turns into a memorable experience, every moment reflects the nation’s spirit, and every celebration brings people together.

At Phoenix, it’s not just about festivals; it’s about celebrating India itself.

Commenting on the festive celebrations, Shashie Kumar, President & Retail Director at The Phoenix Mills Ltd., said: “Phoenix has always been about bringing people together. Our malls are spaces where communities meet, traditions are celebrated, and moments turn into memories. This festive season, we are delighted to provide experiences that go beyond shopping, reflecting the spirit of togetherness across the nation.”

Mayank Lalpuria, Director – Marketing (North, Central & West) at The Phoenix Mills Ltd., said: “Phoenix has always been about more than shopping — it’s about creating spaces where communities come together. This festive season, with collaborations like Armani x Phoenix Palladium, we are proud to offer experiences that combine international creativity with India’s rich traditions, making every visit a celebration of culture, connection, and joy.”

This festive season, as millions of visitors step into the vibrancy of Phoenix Malls, the brand reinforces what it has meticulously cultivated over decades — a trusted ecosystem of experiences that reflects the pulse of a nation, where families gather, friends reconnect, and moments turn into lasting memories.

Mumbai, 14 October 2025: This festive season, immerse yourself in indulgence with the Nykaa Wanderlust Sparkling Stars Collection, a bodycare experience that feels as luxurious as it smells. Infused with the luscious sweetness of pear and the enveloping warmth of amber, each product caresses the skin with rich hydration and a lingering, velvety fragrance. It’s a limited collection crafted for the season of celebrations, perfect for all the upcoming parties and gatherings where you want to look, feel, and smell your best.

A Collection That Captures Luminescence:

Whether you’re dressing up for the big night or indulging in a self-care ritual that feels like luxury, the Sparkling Stars Collection transforms everyday moments into something truly radiant. Each product brings its own kind of radiance to give you everything from a soft scent to a gentle sheen.

Sparkling Stars Shimmer Shower Gel

Elevate your shower into a radiant ritual with this golden, shimmer-infused gel. Enriched with Vitamin E and Glycerin, it gently cleanses while hydrating and leaving the skin feeling soft and rejuvenated.

Wanderlust Sparkling Stars Perfume Body Lotion

Feather-light. Festive-ready. This serum-in-lotion melts effortlessly into skin, delivering deep hydration with a silky, weightless feel. The fragrance blooms softly, leaving behind a delicate trail of warmth and elegance that perfectly complements your festive glow.

Wanderlust Sparkling Stars Hair & Body Mist

The ultimate festive finisher. One spritz wraps your skin in a soft, seductive scent while leaving it supple and subtly radiant for 8 hours. Light-as-air and long-lasting, it’s effortless elegance in a bottle,  all it takes to step into the spotlight and turn heads.

“Bath & body and fragrances remain one of the fastest-growing and most experiential categories in beauty, and at Nykaa Wanderlust, we’ve consistently focused on understanding how consumers want to celebrate self-care in everyday moments. The Sparkling Stars Collection responds to a growing demand for products that combine indulgence, festive sensorial experiences, and effortless usability. This launch builds on Nykaa Wanderlust’s commitment to premium, performance-driven formulations while creating products that resonate with modern routines and celebratory lifestyles. As a brand, we continue to set benchmarks in innovation that are meaningful, relevant, and future-ready.”  Adwaita Nayar, Co-founder and Executive Director of Nykaa and CEO of House of Nykaa and Nykaa Fashion

India,14th October 2025: The National Centre for the Performing Arts (NCPA), India’s premier multi venue multi-genre cultural institution, announces ‘Maestro Forever: A Tribute to Zakir  Hussain’, a two-day homage to the legendary tabla virtuoso and esteemed Council Member,  late Zakir Hussain, on 14 and 15 December 2025. Maestro Forever will witness over 55  artistes who are expected to perform, from India and across the world, many of whom  shared the stage and deep bonds with Hussain. The programme will include musical  performances, lecture-demonstrations, talks, a photo exhibition tracing his journey, and  documentary screenings. His wife Antonia, along with daughters Anisa and Isabella, and  his brothers will join artistes and admirers to honour his memory. Box Office to open on the  9th of November for NCPA members and 12th of November for public.  

Zakir Hussain’s relationship with the NCPA was long and profound. From his early  performances with his father Ustad Alla Rakha and Pt. Ravi Shankar, to his remarkable  collaborations with the Symphony Orchestra of India (SOI), Hussain continually expanded the  possibilities of rhythm and music. His commissioned works for the SOI, including Peshkar and  the Triple Concerto, remain milestones in the orchestra’s history and exemplify his gift for  crossing musical boundaries. Over the decades, he collaborated with the NCPA on landmark  festivals and performances including Ardha Katha, celebrating 50 years of India’s  independence, and Aadi Anant, a celebration of the guru-shishya tradition. Beyond his  virtuosity, Hussain was admired for his openness and humanity. He carried forward the guru shishya tradition by nurturing young talent and creating platforms for them at the Citi NCPA Aadi Anant Festival. Equally at ease with Hindustani and Carnatic traditions, Western classical,  jazz, and world music, he embodied music as a universal language of harmony. 

Mr. Khushroo N. Suntook, Chairman, NCPA, commented, “My dear friend and colleague,  Zakir Hussain, left us last year, and with his passing, the world of music was left bereft. While  his artistry in the Hindustani classical tradition was unparalleled, his true genius lay in  transcending boundaries—embracing Western classical, jazz, and world music with equal  brilliance. Zakir shared a close association with the NCPA — not only through his invaluable  guidance as a Council Member but also as a mentor who generously nurtured the next  generation, offering them wisdom and the privilege to share the stage with him. 

It is the NCPA’s deep desire that it commemorates his barsi with a two-day tribute that reflects  the vastness of his musical journey. We invite artistes and audiences from across the country  and beyond to join us in honouring a true national treasure—an artist whose music and spirit  will remain eternal.” 

Dr. Suvarnalata Rao, Head of Indian Music at the NCPA, shared: “Zakir ji was not only a  virtuoso whose artistry captivated the world, but also a mentor, colleague and a friend whose  humility and generosity inspired generations of musicians. His passing has left an enormous  void, but his spirit continues to guide us. It is only fitting that the NCPA — a place he treated like home — hosts this tribute. We are grateful to Antonia and his brother Taufiq Qureshi for their  kind cooperation, time and efforts in putting together Maestro Forever. We look forward to  welcoming all audiences to join us in remembering an extraordinary human.”

The NCPA will soon announce the full line-up of artistes and detailed programming. This tribute,  both national and global in spirit, promises to be a one-of-a-kind commemoration for a man  who was as unique as his music. The NCPA invites audiences to join in this celebration — at the  centre in Mumbai or virtually from across the world. 

Annexure: 

Zakir Hussain and the NCPA 

• Hussain’s first appearance at the NCPA was alongside his father Ustad Allarakha, sitar  maestro Ravi Shankar, and mridangam exponent Palghat Raghu. From the outset, he  showed a rare ability to make the tabla speak across traditions and genres. 
• Over the decades, he collaborated with the NCPA on landmark festivals and  performances including Ardha Katha, celebrating 50 years of India’s independence, and  Aadi Anant, a celebration of the guru-shishya tradition. 
• In 2015, he became a Council Member of the NCPA, contributing insight and guidance  as both an artiste and mentor. 

Collaborations with the Symphony Orchestra of India (SOI) 

• Hussain composed and premiered Peshkar, the first concerto for tabla and orchestra  commissioned by the NCPA, performed in Mumbai and later on tour in Switzerland and  the UK to standing ovations. 
• In 2023, his Triple Concerto for tabla, sitar, bansuri, and orchestra premiered at the  NCPA and went on tour in the UK, showcasing his ability to integrate Indian and Western  traditions seamlessly. 

• His earlier collaboration Melody of Rhythm, composed and performed with Edgar Meyer  and Béla Fleck, set the tone for a decade of innovative cross-genre explorations

14th October 2025: Lexar, a global leader in storage solutions, is unveiling the future of storage innovation in the Artificial Intelligence (AI) era, at Gitex Global 2025, the world’s largest tech and startup event taking place from 13 to 17 October at the Dubai World Trade Centre. The company is showcasing the world’s lightest, toughest, and fastest memory solutions, at the Lexar stand located in Hall1, Stand H1-25.

With artificial intelligence (AI) reshaping industries and everyday life—projected by IDC to contribute $19.9 trillion to the global economy by 2030—reliable, high-speed storage is becoming more critical than ever. Lexar’s products are recognized for their large capacities, fast performance, and proven reliability, making them essential tools for AI developers, professional creators, gamers, and PC enthusiasts alike.

“Traditional memory solutions are no longer adequate for today’s demanding AI workloads. The future lies in high-capacity storage that enables faster data processing. Lexar’s all-flash arrays and SSDs, known for their speed and dependability, are becoming the go-to solutions for enterprises working on large-scale AI projects. Simultaneously, the booming imaging services sector in the Middle East is driving demand for our professional-grade storage solutions designed specifically for content creators,” said Mr. Fissal Oubida, General Manager – Middle East, Africa & India, Lexar.

Bringing the future of memory forward

One of Lexar’s standout innovations at the event is Lexar’s thumb-sized Professional Go Portable SSD with Hub – the world’s lightest portable SSD at just 13 grams. This groundbreaking innovation is optimized for the iPhone 16/17 series and Android devices, and is specifically designed for content creators to shoot seamless video from a mobile phone. Also taking the spotlight is the Armor Series, which includes the world’s first stainless steel SD cards—ARMOR GOLD and ARMOR SILVER PRO. These cards are built for durability, with strength up to 37 times that of standard SD cards, offering photographers, videographers, and content creators unmatched reliability for their demanding workflows. Another highlight is the ARMOR 700 Portable SSD, a rugged, high-speed storage solution offering up to 2000MB/s read/write speeds and full cross-platform compatibility—perfect for mobile professionals.

The CFexpress 4.0 Series is also making waves, with Type-B DIAMOND, GOLD, SILVER, and Type-A GOLD cards engineered for lightning-fast performance. Designed for 8K video and ultra-high-res photography, these cards cater to creators who demand top-tier speed and capacity.

Elevating the Gaming Experience

Lexar hasn’t forgotten the gaming community. At GITEX, the company is showcasing its ARES RGB 2nd Gen DDR5 Desktop Memory, featuring SK Hynix DRAM chips with speeds up to 8000MT/s (and 6000MT/s CL26), designed for elite desktop gaming performance. For handheld gamers, Lexar introduces the PLAY PRO microSD Express Card, which integrates PCIe technology for blazing-fast speeds—up to 900MB/s read and 600MB/s write—offering dramatically faster load and download times.

Engineered for AI developers, gamers, and creators, Lexar is showcasing two next-generation SSDs: the Lexar Professional NM990 PCIe Gen5.0 NVMe M.2 2280 SSD and the Lexar Professional NM1090 PRO PCIe Gen5.0 NVMe M.2 2280 SSD. Both these SSDs utilize PCIe 5.0 technology to deliver incredible speeds—up to 14,000MB/s read and 11,000MB/s write—nearly doubling the performance of Gen 4 drives, providing superior performance for serious gamers and professional rendering.

“As the Middle East region solidifies its position as a global hub for gaming and imaging, Lexar’s high-performance products empower users to push creative and technological boundaries. From lightning-fast PCIe 5.0 SSDs to the latest microSD Express technology for handheld gamers, we offer a full suite of data storage innovations designed to help our customers scale and succeed in the digital world,” concluded Oubida.

New Delhi, Oct 14, 2025: In a major step towards expanding India’s digital payments footprint globally, NPCI International Payments Limited (NIPL), the overseas arm of the National Payments Corporation of India (NPCI), has signed a Memorandum of Understanding (MoU) with NTT DATA Japan to enable Unified Payments Interface (UPI) acceptance in Japan.

This strategic partnership aims to streamline digital transactions for Indian travellers visiting Japan by enabling them to use their familiar UPI apps to make payments at a wide range of Japanese merchant outlets. The move is set to significantly enhance convenience and ease of spending abroad, offering seamless QR-code-based payments at checkout counters.

With the collaboration, both entities will work together to integrate UPI into merchant ecosystems acquired by NTT DATA across Japan. This means Indian tourists will be able to make quick, secure payments without needing international cards or cash conversion.

The partnership is especially timely, as tourism between India and Japan is seeing a sharp rise. Between January and August 2025, over 208,000 Indian visitors travelled to Japan — a 36% increase compared to the same period last year. This surge highlights the growing need for easier, more accessible payment methods for Indian tourists.

By introducing UPI in Japan, Indian travellers will enjoy faster checkouts, greater transparency, and reduced dependence on foreign exchange, while Japanese merchants benefit from increased footfall and enhanced customer experience.

This initiative also aligns with India’s broader vision of positioning UPI as a globally trusted digital payment platform. In recent years, UPI has expanded its presence in countries like the UAE, Singapore, France, and Sri Lanka — bringing with it a seamless, secure, and efficient way to transact.

For Japan, which has traditionally relied on card-based systems, the adoption of UPI signals a growing openness to QR-based and mobile-first payment methods. It also opens new opportunities for local businesses to cater to a tech-savvy Indian customer base.

As digital travel experiences become the new norm, this collaboration between NIPL and NTT DATA marks a milestone in cross-border payment integration, setting the stage for a future where Indian travellers can use UPI as easily abroad as they do at home.

Wholesale Price Index (WPI) data for September 2025 (Provisional), showing that the annual inflation rate stood at 0.13 percent compared to September 2024. On a month-on-month basis, the WPI declined by 0.19 percent, reflecting continued moderation in wholesale price pressures, said Mr. Rajeev Juneja, President, PHDCCI in a press statement issued here today.

The low overall inflation in September was primarily driven by declines in food and primary article prices, even as manufactured product prices showed a mild increase. In the Primary Articles category, prices fell largely due to lower prices of cereals, pulses, vegetables, and non-food articles such as fibres and oilseeds, which is also reflected in CPI for September 2025, he said.

He added the moderation in wholesale prices was mainly due to lower food and energy costs, a strong agricultural output, and stable commodity prices globally. Improved supply-side conditions following a good monsoon, alongside government interventions to check retail prices of essential commodities, also contributed to the decline.

However, the manufactured goods sector continued to witness moderate price rises due to elevated input costs, particularly for raw materials like metals and chemicals, and steady domestic demand in industrial sectors such as cement, steel, and consumer durables, he said.

International crude oil prices showed mild volatility during the month, but remained range-bound, preventing a significant pass-through to domestic fuel inflation. Meanwhile, favourable currency movements and easing global commodity prices (particularly in edible oils and industrial inputs) further reduced cost pressures on producers, he said.

Looking ahead, wholesale inflation is expected to remain benign in the coming months, supported by adequate food supply, stable global commodity prices, and government measures to control inflation in key sectors. The harvest of kharif crops and the expected arrival of rabi produce in the next quarter are likely to keep food inflation contained, says Dr. Ranjeet Mehta, CEO & Secretary General, PHDCCI.

India, 14th october 2025: As the festival of lights approaches, Adarsh Sweets, renowned for its authentic Indian mithai and snacks, unveils its much-awaited Diwali Special Festive Hampers  a collection that beautifully blends age-old tradition with the joy of modern gifting.

Crafted with meticulous care and passion, each hamper reflects Adarsh Sweets’ commitment to purity, taste, and excellence. The festive range offers an indulgent mix of classic mithai, dry fruit delicacies, crunchy chikkis, wholesome snacks, and sugar-free treats  making it the perfect gift for family, friends, or corporate associates.

From the melt-in-the-mouth Kashmiri Kesar Pista Halwa to the nostalgic Purvanchal Mix and the delightful Roasted Dryfruit Chikki Bar, every item is prepared using premium ingredients and traditional recipes perfected over decades. The hampers come in a variety of thoughtfully curated options, ensuring there’s something special for every palate.

Each box is handcrafted with love and care, designed not just to satisfy taste buds but to evoke fond festive memories  bringing back the aroma, warmth, and sweetness that define Indian celebrations.

The hampers are now available at all Adarsh Sweets outlets across Mumbai:
     Dahisar Station (E)
     Ashok Van, Dahisar (E)
     Sonawala Marg, Goregaon (E)

This Diwali, celebrate the season of lights with sweetness that transcends generations. Gift a box full of happiness, tradition, and taste with Adarsh Sweets’ Festive Hampers.

Rohit Panchal wins PR 24×7’s ‘Idea Championship’; secures first place with a score of 73 percent

Indore, October 14th 2025: ‘Idea Championship’, a unique initiative by PR 24×7, India’s leading Public Relations company, concluded with great success.

The competition was aimed to bring out the creativity and innovative ideas of employees, thereby providing a new direction for the company’s growth. Through this event, the company conveyed the message that its true strength lies in its people, and their ideas are the foundation of its progress.

Employees from various departments of the company participated in this competition. All participants were divided into six teams, each consisting of six members. Each team was challenged to present the most outstanding and practical ideas focused on business growth. The teams presented their ideas on topics such as digital marketing, social media strategy, brand value, customer connect and improvement of internal processes. These ideas not only suggested solutions to current issues but also identified new opportunities for the future.

Rohit Panchal presented a unique and impressive idea amidst stiff competition. He scored 73% out of 100 marks and earned the title of “Champion of Champions.”  His idea was declared a “Champion Idea,” and will now be implemented into the company’s actual operations. This achievement not only brought Rohit personal pride but also shaped the entire company.

Speaking on this achievement, Rohit Panchal, said, “Given the right opportunity and support, an employee is no longer just a worker but becomes a true innovator of the organization. This was my biggest learning. The competition, which lasted approximately 15 days, went through several stages and reached the final result.

During this time, I learned many things that will help me in developing and moving forward with the company. I will ensure that I fulfill my responsibilities with utmost devotion.”

The employees displayed excellent teamwork, leadership skills and dedication during the said competition.  The participants described the event as a ‘platform of pride and contribution’ where they could apply their creativity for the benefit of the organization.

PR 24×7’s ‘Idea Championship’ proved that given the right opportunity, employees are not just workers but can also become true innovators. This event marks a new milestone in the growth journey of PR 24×7 2.0, which will take it to new heights of success.

Mumbai, October 14th, 2025: Move over blacks and greys, luggage has entered a new era of colour. Safari, one of India’s leading luggage brands, in collaboration with Flipkart, India’s homegrown e-commerce marketplace, has launched Shades Ahead, a campaign that transforms travel gear into a bold lifestyle statement. Now live on Flipkart during the Big Bang Diwali Sale, the collection brings an explosion of colour, aspiration, and celebration to India’s travel culture.

Shades Ahead celebrates the energy and individuality of today’s consumer millennials and Gen Z professionals who see luggage as an extension of their personality. The collection introduces two ranges, Froniq and Rovera, across six striking shades such as Sundune Yellow, Skyeglass Blue, Coral Orange, Misty Sage Green, Deeptide Navy, and Midnight Black. Combining Safari’s hallmark durability with expressive design, the collection is crafted for festive gifting, wedding trousseau, holiday escapes, and everyday journeys. Much like sneakers once redefined personal style, Shades Ahead signals a cultural shift in how India sees its travel gear.

Each colour in the collection is inspired by surreal worlds dreamlike landscapes visualised through AI. These imagined universes capture the essence of every shade: the warmth of Sundune Yellow, the cool serenity of Skyglass Blue, the calming freshness of Misty Sage Green, the vibrance of Coral Orange, the depth of DeepTide Navy, and the bold sophistication of MidNight Black. Together, they offer travellers not just a bag, but a story in every colour. To amplify the launch, Safari and Flipkart are rolling out AI-powered films, playful social banter, joint posts, stories, and targeted digital pushes, making Shades Ahead one of the most engaging festive campaigns of the season.

Sudhir Jatia, Managing Director, Safari Industries (India) Ltd., said, “With Shades Ahead, Safari is creating a colour-first movement in luggage. For too long, travellers settled for black and navy bags, but today’s consumer wants something bold, expressive, and festive. This collection is our answer to that shift. With Flipkart’s scale, we are ensuring these vibrant designs reach households across India during the Big Bang Diwali Sale.”

Kunal Gupta, Vice President, Flipkart Fashion said, “Big Bang Diwali sale is where India discovers what’s next. We are delighted to launch Safari’s Shades Ahead collection on Flipkart, bringing shoppers a colourful, design-led range that balances style with durability. By combining Safari’s innovation with Flipkart’s pan-India reach, we are enabling consumers from metros to smaller towns to celebrate, gift, and travel in style.”

The Shades Ahead campaign, featuring the Froniq and Rovera ranges in six bold shades, is available now on Flipkart, with special visibility and festive offers during the Big Bang Diwali Sale.

Mumbai, October  14th 2025: Edge by Titan has unveiled a compelling new campaign for the Edge Ultraslim  its slimmest watch ever, measuring just 3.3 mm  rooted in the belief that true mastery is never rushed. More than a campaign, it is an artistic meditation on time, celebrating creation unbound by urgency.

The campaign film follows a master artisan immersed in his craft  each gesture deliberate, each detail shaped with unwavering patience. In this world, time is not a measure of haste but a quiet companion, reminding us that greatness is born not in speed, but in devotion and vision. The result is a masterpiece  the Edge Ultraslim, a triumph of precision engineering and sculptural design that redefines how time is experienced, savoured, and felt.

Powered by the 1.15 mm Calibre Edge T9081, one of the world’s thinnest quartz movements, and marked by its single-hand floating disc, the Edge Ultraslim moves in ten-minute intervals, inviting wearers to embrace time as a continuum of lived moments rather than seconds to be chased.

“The Edge Ultraslim is more than a watch  it is a meditation on time,” said Ms. Kalpana Rangamani, CSMO, Premium & Luxury Watches. “This campaign captures its spirit perfectly, showing that mastery is not about racing against the clock, but rising above it  because time obeys the maker’s will.”

For the unveiling, guests were transported into a multisensory world where design, philosophy, and art converged. The experience was inspired by the four elements  Wind, Water, Earth, and Sky  each space conceived as a sensory reflection of time in motion.

Wind whispered through kinetic sculptures, moving with unseen precision. Water shimmered in mirrored reflections, rippling like moments passing. Earth grounded the experience with tactile textures and craftsmanship, echoing the human touch at the heart of every Edge creation. Finally, Sky opened into light and fluid movement  the purest expression of freedom, where time seemed to expand and still simultaneously.

The journey culminated in a mesmerizing reveal  the Edge Ultraslim emerging from darkness into light, its impossibly thin silhouette gleaming with quiet authority. On the wrist, it felt nearly weightless yet exuded a profound sense of permanence and poise.

Through this orchestration of design and emotion, guests did not merely witness time  they felt its stillness and flow. The installation embodied the Edge Ultraslim’s core philosophy: time is not pressure, but possibility.