New One UI 6.1 Update Brings Galaxy AI to More Galaxy Devices

Bengaluru, India – February 22, 2024: Samsung Electronics today announced the availability of Galaxy AI features on more Galaxy devices through a new One UI 6.1 update engineered to further the democratization of mobile AI. The update will be available across the Galaxy S23 series, S23 FE, Z Fold5, Z Flip5 and Tab S9 series, starting to roll out from the end of March. Aligning with the recently launched Galaxy S24 series, this update elevates the standard of users’ mobile AI experience through a hybrid approach that combines on-device and cloud-based AI.

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 “Our goal with Galaxy AI is not only to pioneer a new era of mobile AI but also to empower users by making AI more accessible,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “This is only the beginning of Galaxy AI, as we plan to bring the experience to over 100 million Galaxy users within 2024 and continue to innovate ways to harness the unlimited possibilities of mobile AI.”

Communication That Transcends Barriers

Even more Galaxy users will now be able to take advantage of the communication-enhancing Galaxy AI features available on AI-supported models. The features include the ability to adjust message tone and translate messages in 13 different languages using Chat Assist. Galaxy users can experience the power of real-time interactions through Live Translate, which provides voice and text translations for phone calls. With Interpreter, users can also engage in spontaneous conversations with locals while traveling as the split-screen feature generates text translations for live conversations.

Productivity Unparalleled
The broader integration of Galaxy AI across the Galaxy ecosystem also enables a seamless user experience in day-to-day tasks on AI-supported models, driving new levels of efficiency. Search functions are improved through Circle to Search with Google, which generates intuitive search results with a swift circle-motioned gesture. Life-enhancing organization features such as Note Assist allow users to create formats, generate summaries and translate notes, while Browsing Assist enables individuals to stay up to speed faster by generating comprehensive summaries of news articles. Transcript Assist can also easily transcribe meeting recordings and generate summaries and translations.

Unstoppable Creativity for Your Inner Artist

With Galaxy AI, Samsung is doubling down on its role in unlocking individuals’ creative potential. Galaxy’s latest update delivers a suite of Galaxy AI tools that encourages creative freedom even after a photo is taken. Through Generative Edit, AI-supported devices can easily resize, reposition or realign objects in photos to perfect a great shot. Users can also polish any photo faster and easier than ever with Edit Suggestion. No need for multiple re-shots as Instant Slow-mo10 can generate additional frames for slow-motion videos to capture action-packed moments.

Creativity and personalization do not stop there. Customizing Galaxy devices is even easier than before through AI-generated wallpapers, enabling AI-supported devices to bring users’ creativity to life.

AI-powered innovation on India’s fashion retail

Bengaluru, February 22, 2024: In the rapidly evolving fashion industry, transformative technology has become key to engaging consumers and driving purchases. With the help of AI-powered data, businesses can now precisely target shoppers in India’s Tier 2 and 3 cities and thus maximize their market reach and impact, said Meghna Apparao, Director of Meta India at the India Fashion Forum 2024 in Bengaluru.

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Highlighting on Meta platforms’ role as a powerful touchpoint for fashion businesses to connect with consumers and drive spontaneous purchases, she said, “There are 3.8 billion monthly active users of Meta across the globe, including India as a significant market, and an astonishing 2 billion people re-share reels daily worldwide. With AI-powered insights, businesses can effectively tap into the sheer affluence of Tier 2 city shoppers and leverage vernacular content to resonate with diverse consumer demographics.”

Delving into the intersection of artificial intelligence (AI) and fashion, emphasizing its transformative potential. Shubha Pai, Head of Sales and Solutions at YouTube India, highlighted, “YouTube’s rise as the quintessential fashion destination is underscored by a staggering achievement of 5 billion views for fashion and clothing content in December 2023 alone.”

She further added, “The platform’s diverse content formats, especially trending ones like ‘Get Ready with Me’ (GRWM) and ‘Outfit of the Day’ (OOTD) videos, have witnessed a remarkable 500% growth in watch time, thereby gaining great influence in shaping fashion trends and consumer behaviour.”

Talking about the roadblocks in the fashion business, Shailesh Chaturvedi, MD & CEO, Arvind Fashions, said, “We need to re-look at the fundamentals of how we run our businesses and effectively utilize our capital.”

Saloni Nangia, President & MD of Technopak Advisors, emphasized the evolving nature of consumer behavior and the importance of leveraging technology to meet changing demands. “Technology will be the largest value creator. AI will be an enabler and a disruptor, and sustainability will continue to hold importance.”

The integration of generative AI, from chatbots to personalized content creation and data visualization is revolutionizing marketing strategies and reshaping the fashion retail landscape.

As the India Fashion Forum 2024 progresses, it becomes increasingly evident that AI-powered innovation is not just a trend but a fundamental driver of change, poised to usher in a new era of dynamic and consumer-centric fashion retail in India.

With the integration of generative AI, ranging from chatbots to personalized content creation and data visualization, the horizons of possibility expand exponentially. As an increasing number of companies embrace this technology, its seamless integration into every facet of marketing becomes a foreseeable reality.

upGrad Harnesses AI to translate Certs & Bootcamps into vernacular languages

Bengaluru, 22nd Feb 2024: upGrad, one of Asia’s largest integrated learning skilling and workforce development majors intends to enhance its product diaspora by translating popular Bootcamps & Certs into vernacular languages using AI for freshers and working professionals. “Presently over 40% of upGrad’s learner base in India is from Tier 2 cities and beyond where regional languages are more prevalent compared to English,” highlights Asheesh Sharma – President, Certifications and Bootcamps, upGrad. Recognising this opportunity to improve the communication and the learning experience, the skilling major has identified Hindi, Tamil, Telugu, Kannada, and Bengali languages in phase 1 to ensure the brand penetrates deeper across every eligible household in the region.

The company aims to combine pedagogy with strong human interventions in the form of counsellors and buddies who could speak local languages further making it accessible and convenient for learners coming out of the vast national diaspora. Focusing on regional insights and demand, the catalogue will include courses in Engineering, Data Science, AI, Cloud Computing, DevOps, UI/UX, and Agile Project Management where upGrad has a strong foothold already, while Phase 2 will target Cybersecurity, Blockchain, Product Management, Business Analyst, and ITIL, with foreign languages like Spanish and Chinese. Over 5 lakh learners have been enrolled in the past with the most demand coming out of Bengaluru, New Delhi, Mumbai, Hyderabad, Odisha, Pune, Chennai, and Kolkata among others.

Utilising an in-house tech tool, counsellors will address inquiries related to one’s education, background, interests, and career aspirations to ensure effective guidance and decision-making. Aligned with GOI’s ambition of fostering cultural connection and cognitive development amongst India’s youth, this approach aims to bridge the gap between accurately selecting the right program/domain and achieving one’s desired career goals. “Most scepticism today is fed inorganically and needs stronger course correction. Online is an incredible tool that has come a long way from being a VC tool vs. an interactive and immersive format that’s hands-on and accessible at any given point. Considering that only 7 to 8% of graduates in India are deemed employable, our objective is to substantially elevate this figure by providing millions with some initial support or springboard to get closer to their career aspirations,” said Sharma while talking about the business objective.

The company invests significantly in AI-related developments internally and the onset of FY25 marks an important growth and transformative year for the brand. “We’ve already deployed AI across our operations much before it became the buzzword for building on to learner engagements, we are now taking it a notch higher by harnessing its impact into our curriculum and teaching. There’s wider acceptance and a sense of openness amongst professionals of all age groups,” he added.

The company may also extend these services to its Enterprise arm soon to further personalise corporate training sessions making them accessible to all strata. India being the HQ, the brand has witnessed 100% YoY growth in overall enrolments and further claims to double down its annual active learners in the next 1 year.

Saber.Money Partners with Pyse.Earth to Enable Retail Investments in Green Projects

BENGALURU, February, 22nd 2024: Saber.Money announces its partnership with Pyse.Earth from the house of Pyse, a prominent retail investment platform for sustainability focused projects. Through Saber.Money, Pyse.Earth will now be able to streamline KYC integration, accept investments and onboard its users seamlessly to invest in its innovative green asset class.

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Saber facilitates faster transactions, ensuring speed, security, and compliance. This partnership brings together the strengths of Saber in facilitating transactions and Pyse’s commitment to making climate action profitable for the consumer by enabling them to invest in sustainable projects based in the UAE. Through this partnership, Pyse.Earth’s investors can now invest in international assets.

Saber.Money is a product of Mudrex. Until now Saber.Money has partnered with Firedrops by Flipkart, Polygon, IndiGG, Glip, ANQ Finance, Rage Fan, Colexion, Acme, and others. Saber.Money aims to become the largest crypto on/off ramp solution for businesses globally.

Commenting on this, CEO & Co-founder of Mudrex, Mr Edul Patel said, “We believe Pyse users will benefit from enhanced convenience and efficiency with our Saber.Money’s solutions”.

Commenting on this, CEO & Co-founder of Pyse, Mr Kaustubh Padakannaya said, “This partnership aligns with Pyse’s commitment to financial inclusion and democratizing access to impactful green investments, all within a secure and compliant environment”.

Samsung Announces Exciting Cashback Offer on Galaxy A34 5G

Bengaluru, India – Feb 19, 2024: Samsung, India’s largest electronics brand, today announced an exciting cashback offer on Galaxy A34 5G smartphone. Galaxy A34 5G offers a premium experience with Samsung’s signature Galaxy design and flagship features like Nightography, which help consumers shoot sharper images and videos in low light conditions. With best-in-class IP67 rating, Gorilla Glass 5 protection, 4 Android OS upgrades, and 5 security updates, Galaxy A34 5G is designed to provide a worry-free user experience.

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As a special offer, consumers can now purchase Galaxy A34 5G with an instant discount of INR 3000. Originally priced starting INR 27499 for the 8GB + 128 GB variant, consumers can now own Galaxy A34 5G at just INR 24499 and the 8GB + 256GB variant at just INR 26499.

Galaxy A34 5G features a floating camera setup as well as a metal camera deco which matches the device’s colour. It is available in four trendy colours – Violet, Lime, Silver and Graphite. Built to last, Galaxy A34 5G has spill and splash resistance with an IP67 rating, meaning, it can withstand 1 meter of fresh water for up to 30 minutes. Additionally, this smartphone comes with Corning Gorilla Glass 5 protection for improved scratch and drop protection. The vivid display on Galaxy A34 5G features true-to-life colours with Super AMOLED technology and the 120Hz refresh rate allows for incredibly smooth scene-to-scene transitions, even in fast motion.

Galaxy A34 5G comes with 48MP OIS primary lens, 8MP ultra-wide lens, and 5MP macro lens. Galaxy A34 5G also has multiple Camera AI features namely Object Eraser, Image Remaster and Image Clipper. The Object Eraser removes unwanted objects, shadows and reflections from the images. Image Remaster makes photos look even better due to its new image processing engine and Image Clipper lets consumers make cut-outs of the subjects of their photos and use them elsewhere.

Galaxy A34 5G comes with Samsung’s defense-grade security platform Knox which protects users personal data in real-time. Additionally, Galaxy A34 offers consumers a host of meaningful experiential features that enrich their lives. The unique Voice Focus feature allows users to enjoy clearer voice/video calls even with popular third party apps. Galaxy A34 5G comes with Samsung Wallet which lets consumers use the Tap and Pay feature with their credit cards, and a smooth UPI payments experience. Users can also securely access their Digital IDs such as PAN, Driving License, Vaccine certificates and many more with Samsung Wallet.

HONOR brings globally acclaimed X series to the Indian market, launches HONOR X9b where innovation meets durability

Bengaluru, 17 February 2024 HONOR, expanding its portfolio in the market, has announced the launch of its globally acclaimed X Series line-up with the introduction of HONOR X9b today. With this launch, HONOR aims to deliver extra to consumers across all segments, bringing them unparalleled display quality, enhanced battery, along with an optimised software performance, catering to diverse user needs.

HONOR brings globally acclaimed X series to the Indian market

In addition to the HONOR X9b 5G smartphone, the brand also announced the launch of its HONOR CHOICE X5, offering superior audio, and the HONOR CHOICE Smartwatch equipped with the HONOR Health app for fitness tracking, aiming to establish a connected ecosystem in India.

HONOR X9b – Redefining Excellence with eXtra durability

HONOR X9b comes with HONOR Ultra-Bounce Anti-drop 360° Display, ensuring outstanding durability and stability. Its airbag cushioning technology and innovative shock-absorbing structure around the phone provides impressive resistance to drops up to 1.5 meters. The phone guarantees 360° protection to all six faces and four corners, even on hard surfaces like marble. Housing eXtra durable 5800mAh battery in a premium sleek design, allows users to go through their day in style without constantly worrying about running out of power. For prolonged usage and eye-comfort, HONOR X9b uses dynamic light with hardware-level low blue light that helps reduce eye fatigue for users. Boasting a 6.78-inch display with a 120Hz panel supporting an impressive 1.5K resolution (429 PPI), 1.07 billion colors, and 100% DCI-P3, this smartphone delivers visuals that are not just smooth but sharp and filled with intricate detail.

● The HONOR X9b 5G will be available at a MOP of Rs. 25,999 starting 12 noon 16-February across Amazon.in, brand website – www.explorehonor.com and mainline stores near you . Consumers can purchase the smartphone with an exciting offer of Rs. 3000 Instant Bank discount for ICICI Bank users available on all bank cards or an Exchange Bonus of Rs. 5000 on first sale day, bringing the effective price down to Rs. 22999. Consumers will also have the convenience of No Cost EMI for up to 6 months.

● Additionally, HONOR is giving away a complimentary Charger worth Rs 699 free of cost as an introductory offer

● HONOR has also announced a free-of-cost HONOR Protect Plan powered by Onsitego valued at Rs 2,999 that includes interesting offerings like one-time screen replacement in six months, six-month extended warranty, 30-day Assured Buyback upto 90%

HONOR CHOICE Earbuds X5 – Ultimate Audio companion

Complementing the ‘X’ series, the HONOR CHOICE Earbuds X5 are designed to provide a balanced and premium quality audio experience, featuring advanced connectivity through HONOR AI Space for effortless switching between devices. Featuring an ergonomic in-ear design, innovative 30 DB ANC (Active Noise Cancellation) algorithms, IP54 rating for dust and water resistance, and a 35-hour battery life, these earbuds are the perfect companion for those who demand exceptional audio performance on the go.

HONOR Choice Earbuds X5 will be available starting 16-February 12 noon across Amazon.in, brand website – www.explorehonor.com and mainline stores near you at an affordable price of Rs. 1999.

HONOR CHOICE Watch – Introducing the Latest HONOR Smartwatch

In addition to the X series smartphones, HONOR is proud to introduce the latest smartwatch with a built-in HONOR Health app designed to complement your active lifestyle. Featuring cutting-edge technology, the smartwatch boasts an AMOLED Ultra-thin display showcasing 21 dynamic ‘Always-on’ watch faces, alongside 5ATM water resistance ideal for aquatic activities like swimming and surfing. With built-in GPS and one-click SOS calling functionality, coupled with an ultra-long 12-day battery life, this smartwatch effortlessly synchronizes with your smartphone, ensuring a seamless and connected experience.

RR Kabel Limited Secures Position in the Prestigious 2023 Burgundy Private Hurun India 500 List

Bengaluru, February 16, 2024: RR Kabel Limited is delighted to share the news of its inclusion in the esteemed 2023 Burgundy Private Hurun India 500 list. This achievement stands as a testament to the company’s remarkable impact on the Indian economy. Compiled by Burgundy Private and Axis Bank’s Private Banking Business in partnership with Hurun India, this exclusive list recognizes the top 500 companies in India, ranked based on their market capitalization for listed companies and valuations for non-listed entities.

RR Kabel(Hurun Recognition Certificate)

“We are honoured to be recognized among the top 500 companies in India by Burgundy Private Hurun India 500. This acknowledgment underscores the significant contributions RR Kabel Limited has made to the Indian economy and reaffirms our commitment to excellence and growth. We extend our gratitude to Burgundy Private, Axis Bank’s private banking business, and Hurun India for this prestigious recognition; this achievement motivates us to continue striving for excellence and making a positive impact on the Indian economy.” said Mr. Shreegopal Kabra, Managing Director at RR Kabel Limited.

The 2023 Burgundy Private Hurun India list stands as a hallmark of corporate achievement within the Indian economy. This prestigious list showcases the top 500 most valuable companies in India, meticulously assessed based on their market capitalization and valuations. This thorough evaluation ensures that the list accurately represents the true value and potential of India’s corporate ecosystem. Securing a spot in this list places RR Kabel among an elite group of companies that are instrumental in shaping India’s narrative of growth and dynamism. It reflects the trust and confidence placed in RR Kabel Limited by its stakeholders, solidifying its position as a key player in the Indian business arena.

RR Kabel Limited’s inclusion on this prestigious list reaffirms its dedication to excellence, innovation, and sustainable progress. It stands as a powerful testament to the brand’s core values of quality, innovation, trust, and transparency, making RR Kabel the preferred choice for customers not only in India but also worldwide.

Bengaluru’s IDC Kitchen raises funds from Peter Thiel-backed Velocity

Bengaluru, Feb 15

Bengaluru’s iconic restaurant, IDC Kitchen (Idli, Dosa, Coffee), a chain of vegetarian South Indian self-service restaurants has successfully secured INR 1.5 Crore debt from Peter Thiel’s Valar Ventures-backed financing platform, Velocity. These funds will be directed towards marketing initiatives and other inventory-related expenses, enhancing IDC’s outreach and sustaining its commitment to delivering an authentic South Indian culinary experience. This strategic collaboration with Velocity reinforces IDC’s leadership in the Indian Quick service restaurant (QSR) landscape.

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“As we embark on the next phase of our journey, IDC Kitchen signifies more than just a culinary service; it’s a transformative culinary journey. With the support of Velocity and the unwavering love of our patrons, we are thrilled to bring the essence of South India to doorsteps across the nation. This new chapter, fueled by the recent funding from Velocity, allows us to not only maintain our high standards but also elevate the IDC experience for our valued customers. We are passionate about redefining the dining landscape and are eager to share the authentic taste of South India with enthusiasts everywhere.” – Abhishek Baldota, Director of IDC – Idli Dosa Coffee.

Established in 2012, IDC Kitchen has been at the forefront of the QSR kitchen revolution in India. Originating as a single outlet, IDC has flourished into a dynamic culinary venture with 11 locations in Bangalore, 2 in Mumbai and 1 in Raichur and INR 30 Crore in revenue per annum, extending the diverse flavors of South India to enthusiasts nationwide. The brand stands for serving the best quality South Indian food at an affordable price point. As a trailblazer in the field, IDC continues to redefine the dining experience in the evolving culinary market.

Specializing in South Indian cuisine staples – Idli, Dosa, and Coffee – IDC Kitchen’s success is anchored in its steadfast dedication to authenticity and quality. Crafted by experienced chefs using fresh ingredients and traditional techniques, each dish delivers an unmistakably true taste.

IDC Kitchen, driven by authenticity and innovation, directly delivers the essence of South India to homes through a user-friendly online ordering system. Hygiene, customer service, and consistency are the pillars of IDC Kitchen’s success, recognized as one of the industry’s most hygienic South Indian restaurants. This commitment, coupled with the online food delivery model, has allowed IDC Kitchen to grow and maintain high standards even as it expands.

Atul Khichariya, COO & Co-Founder of Velocity adds, “At Velocity, we are thrilled to contribute to the growth and success of IDC through our recent funding of INR 1.5 Crore. This partnership opens up new avenues in the dynamic landscape of restaurants and QSR chains, and we believe that IDC’s commitment to authenticity and innovation aligns seamlessly with our vision. I am confident that this infusion of funds will not only fuel IDC’s brand growth but also set new benchmarks in the restaurant and QSR industry. We look forward to witnessing the continued success of IDC as it persistently redefines the culinary experience for patrons across India.”

The QSR Restaurant market size is expected to be valued at 38.71 billion USD by 2029 as compared to its current valuation of 25.46 billion USD, according to Mordor Intelligence. The rise of online food ordering and factors, such as low start-up costs, ease of operations, and localized menus, are expected to drive the growth further in the coming years. Given the favourable demand outlook, the domestic QSR industry is looking at aggressive store capex over the medium term.

Velocity, a leading financier of digital native brands, has been instrumental in funding a range of successful restaurants and cloud kitchens, including Caters Point, Brahma Brews, BurgerRama, Jamie Oliver’s Pizzeria, Oven Fresh, Crave by Leena, and Smoor. Beyond IDC, these ventures highlight Velocity’s commitment to elevating the restaurant and cloud kitchen industry, fostering innovation, and supporting diverse culinary experiences. This strategic funding approach showcases Velocity’s significant role in shaping the success of various culinary ventures across different cuisines and concepts.

HERO MOTOCORP ANNOUNCES THE PRICE FOR MAVRICK 440

Bengaluru, February 15, 2024: Heralding a new era in the upper premium segment, Hero MotoCorp, the world’s largest manufacturer of scooters and motorcycles, will open the bookings for its flagship motorcycle – Mavrick 440 starting today, 14th of February 2024.

Hero Mavrick 440

Customers can book their motorcycles at specified Hero MotoCorp customer outlets as well as digitally by visiting www.heromotocorp.com. Deliveries of the motorcycle to customers will commence from April onwards.

The much-awaited motorcycle of the year will be available in three variants – Base, Mid and Top at Hero MotoCorp dealerships across the country at an attractive price point of Rs 199,000/- (Base), Rs 214,000/- (Mid) and Rs 224,000/- (Top)* respectively.

*Prices are Ex-Showroom pan-India.

The company is also launching a ‘Welcome to Mavrick Club Offer’ which will be available to customers who book the Mavrick 440 before 15th March. They will get a customised Mavrick Kit of Accessories & Merchandise worth Rs.10,000/-.

The Mavrick 440 represents Hero MotoCorp’s s path-breaking foray into the middle-weight motorcycle segment, showcasing the company’s commitment to innovation and excellence. Unveiled amidst great anticipation at the Hero World 2024 in Jaipur on January 23, this dynamic motorcycle comes with an unparalleled blend of performance, style, and cutting-edge technology.

With a powerful engine – nimble and agile in traffic, yet supremely robust and comfortable for long tours – the Mavrick 440 opens up a whole new world of inspiring riding experience, while commanding a muscular road presence with its distinctive, modern and youthful design and all-metal body.

Mr. Niranjan Gupta, Chief Executive Officer (CEO), Hero MotoCorp, said, “Our premium journey continues full throttle with the bookings now open for the customers who have been eagerly awaiting the Mavrick 440. Coming close on the heels of the Harley-Davidson X440 and Karizma XMR, the Mavrick 440 – a unique proposition of a Muscular & Youthful Modern Roadster – will now build on this momentum of our journey to win in premium. This expansion underscores our commitment to delivering exceptional products that cater to the evolving needs of motorcycle enthusiasts, as we strive to cater to the diverse preferences of our discerning customers.”

Ahmedabad, Hyderabad and Pune the new Valentine Capitals

Bengaluru, 15 February 2024: In the run-up to the ongoing Valentine$B!G(Bs Week, emerging metros such as Ahmedabad, Hyderabad and Pune have become the new Valentine’s capital, piping the original metros Mumbai, New Delhi and Bengaluru, by posting over 100% growth in transactions online over last year, according to Simpl Checkout Scan. This comes on the back of similar growth of 100% growth recorded in pan-India transactions via Simpl$B!G(Bs 1-Tap Checkout from February 1-14th noon with categories including food and beverages, quick commerce, travel, beauty, personal care and electronics being the most preferred.

Here, emerging metros such as Ahmedabad, Hyderabad and Pune witnessed 150%, 136% and 154% growth in transactions respectively while top metros such as Bangalore and New Delhi posted 103% and 54% growth and Mumbai posted a marginal increase in demand of 24%. Among the categories, the services segment, which constitutes merchants such as BookMyShow, DriveU and Park+, posted a growth 154%, followed by food, beverages and quick commerce (Zomato, Swiggy, Blinkit, Dunzo and Zepto) with 36% growth. Merchants in the Travel, Beauty, Personal care and Electronics segment including Direct-to-Consumer (D2C) merchants including MakeMyTrip, Myntra, Meesho, Nykaa, Tata1mg, Boult Audio, ProtouchSkin and Frido too posted high growth. Consumers were also contributing to social causes this Valentine$B!G(Bs Week by planting saplings through initiatives such as Grow Billion Trees.

Interestingly, there was a notable increase in transactions made by consumers in the 41-50 age bracket across metros. While Ahmedabad, Hyderabad and Pune witnessed 192%, 170% and 233% growth in transactions respectively in the 41-50 age bracket, top metros such as New Delhi and Bengaluru posted 75% and 94%, indicating a significant shift in consumer behaviour.

Furthermore, there has been a 15% increase in average order value from Rs 467 to Rs 575 as compared to last year with one consumer spending Rs 30,000 via Simpl$B!G(Bs 1-Tap Checkout on a single day. Interestingly a majority of the orders were placed between 8-9 pm across cities with female customers registering a 31% growth in transactions.

Commenting on this trend, Nitya Sharma, Founder and Chief Executive Officer of Simpl said, $B!H(BAs an increasing number of consumers across age brackets are celebrating Valentine’s Week across the country, they are going online to meet their varied needs, conveniently. We have seen millions of consumers from emerging metros such as Ahmedabad, Hyderabad and Pune spend more during the first two weeks of February than their established metros counterparts in terms of demand, in a significant shift in consumer behaviour. Notably, greater spends by consumers in the higher age bracket also stood out this year across the top metros, reflecting how Valentine$B!G(Bs Week is becoming a festival of all age groups. As merchant$B!G(Bs preferred checkout partner, millions of consumers across the country are adopting Simpl$B!G(Bs 1-Tap Checkout to conveniently place orders for their loved ones$B!I(B.

With over 26,000 merchants across numerous categories and millions of customers across the country choosing Simpl$B!G(Bs Checkout solutions, the company is providing them with a seamless checkout experience with near-zero transaction failures.