Tag BIRKENSTOCK

BIRKENSTOCK proudly announces the launch of its revolutionary shoe care range, designed to maintain the quality, craftsmanship, and longevity of your beloved BIRKENSTOCK classics.

Rooted in function, quality, and tradition since 1774, BIRKENSTOCK continues to enhance customers’ lives with unparalleled comfort and quality. This new range exemplifies our commitment to preserving the integrity of our products, from the ARIZONA to the BOSTON and MADRID.

Our footwear, whether sandals, clogs, boots, or shoes, is built on the anatomically contoured cork-latex footbed, made from natural materials. The new shoe care range includes practical tools to protect the delicate cork edges and care for the uppers and footbeds, ensuring your BIRKENSTOCKS remain lifelong companions. The product line comprises nine offerings that enhance the durability of your BIRKENSTOCKS, along with four curated shoe care kits perfect for enthusiasts.

All products and kits are crafted from natural materials and proudly made in Germany.

BIRKENSTOCK is elated to announce the opening of its latest store in Noida, Uttar Pradesh. This step marks the start of a series of store openings in the anniversary year 2024, with which the German-based global zeitgeist and purpose brand and inventor of the footbed (“Tradition since 1774”), is deepening its retail footprint in India – one of the largest white space regions. Strategically located in the prestigious Mall of India, the store opened doors to customers on February 3, 2024.

Spanning an impressive 1100 square feet, the new BIRKENSTOCK store promises to be a haven for footwear enthusiasts seeking both comfort and fashion-forward designs. This new store will showcase the latest collections and silhouettes, offering visitors a firsthand experience of BIRKENSTOCK’s iconic craftsmanship and commitment to quality. Classic silhouettes like Arizona, Gizeh, Madrid, Boston, Mayari, Bend, Uji, Stalon, Jackson and others will be available to shop from.

A store with a display of shoes

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“Birkenstock is excited for its expansion within the thriving Indian market and is delighted to unveil the new store in Noida. The aim is to increase the brand presence throughout key markets and to be able to bring our footwear to our patrons. We seek to continuously drive our efforts to elevate the brand’s visibility and presence across the country with many more successful openings”, says Jens Hattab, Regional Managing Director Middle East Africa India at BIRKENSTOCK.

Vinay Bansal, Managing Director, Birkenstock India, adds, “We are overjoyed to extend the Birkenstock experience to a new location. We look forward to welcoming our customers to explore the perfect fusion of foot health and style.”

As a brand celebrated worldwide for its iconic footwear and timeless legacy, Birkenstock is thrilled to expand its presence in Noida catering to the growing demand for premium footwear that effortlessly combines style with wellness.