Tag Chennai

Chennai: 17th July 2024: Chamraj, the premium Nilgiri tea brand from United Nilgiri Tea Estates & Company Limited, established in 1922, is excited to announce the launch of its ‘Master Blend’ and two new variants under its popular CTC brand, ‘Master Blend CTC Tea’. Tea enthusiasts can now enjoy the new ‘Master Blend Ginger’ and ‘Master Blend Lemon’ flavours.

Chamraj’s new Master Blend CTC tea is crafted to cater to the widespread palates of tea lovers across the nation. This blend is robust and rich, complementing both milk and sugar perfectly. Master Blend CTC is available in packet size of 500gm, 250gm .

The ‘Master Blend Ginger’ variant introduces a bold and spicy ginger flavour, a timeless addition to tea known for its numerous health benefits. Master Blend Ginger is available in packet size of 250 gm. The ‘Master Blend Lemon’ variant offers a unique taste experience, merging the zest of fresh lemons with high-quality tea. Each sip provides a revitalising burst of citrus flavour. Master Blend Lemon is available in packet size of 250 gm.

Chamraj Tea’s single-estate Orthodox Tea, Broken Orange Pekoe is renowned for its superior quality and aromatic richness. This tea offers a complex, full-bodied flavour that pairs well with milk and sugar, preserving the authentic taste. With its updated packaging, Chamraj Tea Estate aims to revive the tradition of drinking orthodox tea among Indian tea consumers. The Chamraj Orthodox Tea remains one of the estate’s best-selling products and has garnered numerous accolades in the tea industry. Chamraj Tea’s single-estate Orthodox Tea, Broken Orange Pekoe is available in packet size of 500 gm, 250 gm .

“Chamraj Tea Estate has always been dedicated to bringing the finest Nilgiri teas to our customers. Our new Master Blend variants, Ginger and Lemon, are a testament to our commitment to quality and innovation,” said Shilajit Roy Choudhury, Vice President at The United Nilgiri Tea Estates Company Limited Chamraj Tea, cultivated in India’s highest-grown estates, offers a diverse range of distinctive black, green, and oolong Orthodox teas. As a pioneer in ethical tea production, Chamraj was Fairtrade certified in 1994, being among India’s first Fair Trade organisations.

Chamraj Tea Estate continues to provide premium teas for every tea-drinking occasion, with easy online delivery options. The new Master Blend teas, including the Ginger and Lemon flavours, are now available on leading e-commerce platforms such as chamrajchai.com and Amazon.

Chennai, Tuesday, July 16, 2024: Veenavaadhini Sampradaya Sangit Trust, Chennai, will begin the grand celebrations of the 250th Birth Anniversary of one of the greatest composers of carnatic music, Nadajyoti Sri Muthuswamy Dikshitar, on Guru Purnima this year which falls on July 21st.

Pic Credit – Veenavaadhini Sampradaya Sangit Trust, Chennai.

Muthuswamy Dikshitar was born on 24th March 1775. He was a composer nonpareil who also played the divine instrument, Veena. Nearly 480 of his compositions in a plethora of ragas are available, which serve as a treasure trove for Carnatic music. Veenavaadhini, founded by eminent veena players JT Jeyaraaj Krishnan and JaysriJeyaraaj Krishnan who belong to the Sishya Parampara of Muthuswamy Dikshitar, will kickstart the yearlong celebrations most appropriately at the Murugan Temple in Tiruttani, where Muthuswamy Dikshitar composed his very first song titled “Sri NathadhiGuruguho Jayati Jayati”. Jeyaraaj and Jaysri will be rendering the same songs in the premises of the temple along with their disciples.

Starting with the Tiruttani program in July, Veenavaadhini will feature as part of the yearlong agenda, an upanyasam on Dikshitar by Sri Dushyanth Sridhar, explanatory concerts by senior stalwarts like Neyveli Santhanagopalan and Abhishek Raghuram, an akhandam featuring talented artists, as well as chamber concerts and workshops on Dikshitar kritis in the subsequent months.

The Veenavaadhini team will also endeavour to spread awareness about the importance of Dikshitar’s contribution to the world of music by conducting interactive sessions at educational institutions. There will also be therapy and well-being sessions at senior citizen homes and rehab facilities.

Additionally, competitions on a global level on Dikshitar kritis are being planned for veena and vocal so more people learn and deepen their understanding of the precious knowledge that these compositions have to offer, thereby increasing the overall cultural footprint.

The veena couple Jeyaraaj and Jaysri are disciples of Late A Anantharama Iyer and his sister Late A Champakavalli of Kolkata, who continued the Dikshitar lineage they imbibed from their father Brahmasri A Ananthakrishna Iyer, who underwent Gurukulavasam under Ambi Dikshitar, the great grand nephew of Muthuswamy Dikshitar.

Jeyaraaj and Jaysri through their organization Veenavaadhini have championed the cause of preservation, propagation, and popularization of Dikshitar compositions with particular emphasis on veena renditions. This husband and wife team have shared a wealth of information through “VainikaGaayaka”, a 26-episode series on DD Tamil, featuring Dikshitar compositions with explanations on the musical as well as lyrical and mythological information embedded in these compositions or kritis. Through Veenavaadhini, Jeyaraaj and Jaysri have also been presenting thematic concerts, conducting music festivals promoting Dikshitar compositions, playing and archiving the authentic versions of the compositions on veena for posterity, and showcasing these special compositions to the music world through their VeenaJJ app, available across Android as well as ios platforms. As part of the 250th Birth Anniversary, 250 compositions are being endeavoured to be made available in the VeenaJJ app by the end of the yearlong program.

The couple has also pioneered the concept of retracing the path of pilgrimage of Muthuswamy Dikshitar. Along with their disciples, they have been visiting every single temple and singing every signature composition in the sanctum where the composer intended them to be sung. More than 200 compositions of Dikshitar have been taught by the Veena couple to their disciples all over the globe in the entire process. These compositions will be highlighted in a forthcoming podcast series by Veenavaadhini.

CHENNAI, India, July 16, 2024– BCT Digital, a global digital transformation company delivering FinTech, RegTech, and SustainTech solutions, in collaboration with Chartis Research, has published the findings of their extensive ESG and Climate Risk Survey. Titled ‘Chartis Market View: ESG and Climate Risk Survey’, it analyzes how global financial institutions are integrating ESG and climate risk factors into their risk management and investment decision-making processes.

The survey captured insights from 77 ESG and climate risk practitioners representing financial institutions with assets under management ranging from $1 bn to $500 bn based in the APAC, North America, Europe and the MENA region. It is found that over 72% of global financial institutions plan to spend upto $500,000 or more on ESG technology. In this bid, over half of global financial institutions feel keeping up with changing regulations as the biggest ESG-related challenge.

Key findings:

Most firms review their ESG strategies quarterly, spending an average of $250,000 to $500,000 annually, with North American and European institutions more likely to exceed $500,000. The next year’s investments are expected to focus on ESG data and scoring products, governance, risk management and compliance (GRC) solutions, and regulatory compliance and reporting tools.

As per the findings, when it comes to ESG, 52% of the respondents indicated regulatory compliance, being the most significant challenge. About 48% of the respondents identified risk assessment and mapping relevant ESG whereas another 48% viewed integrating ESG into operational and financial workflows as significant challenges.

With respect to climate risk, the main challenges are meeting regulatory stress testing expectations (67%), accurate GHG (Greenhouse gas) accounting (56%) and integrating climate risk operationally into product lines (50%). Most firms spend between $250,000 and $500,000 on climate risk solutions, with future investments likely to be directed towards emissions data, transitional climate risk modeling, and regulatory reporting tools.

On the report launch, Jaya Vaidhyanathan, CEO, BCT Digital, said: “We are happy to present this crucial survey which aimed to uncover trends, challenges, and strategic priorities within the ESG and climate risk space, addressing key questions such as the evolution of technology markets, demographic impacts on risk planning, and the primary drivers of firms’ strategic agendas. As highlighted by the findings, there is a lack of uniformity in ESG and climate risk reporting standards; different countries and regions may have their own frameworks and definitions. This disparity makes it challenging for multinational corporations to maintain consistent reporting. The detailed findings of this survey provide valuable insights for financial institutions aiming to enhance their ESG and climate risk management frameworks.”

“BCT Digital is ready to tackle the growing needs of the ESG and climate risk markets, and based on this comprehensive survey, we are now even more confident about addressing the intersection of these two fields,” Jaya added.

Sid Dash, Chief Researcher, Chartis, expressed, “Compliance with ESG guidelines can be a challenge for many financial institutions, and data and data management are central to the compliance process. Having a fully integrated framework which enables data management across the entire value chain is crucial.”

Chennai, India – 15 July 2024 – RAYS Power Infra, a leading solar EPC and turnkey solution provider and one of India’s largest solar EPC companies, proudly announces the acquisition of new projects valued at ₹833 crores in the April to June quarter of 2024. These significant projects, spread across two states, add over 680 megawatts (MW) to the company’s expanding portfolio.

This milestone is part of RAYS Power Infra’s ambitious strategy to secure orders worth ₹800 to ₹1000 crores every quarter. The company is on a robust growth trajectory, with expectations to achieve over 50% growth in both revenue and profitability this financial year compared to the previous year. RAYS Power Infra aims to sustain this remarkable growth rate in the coming years.

RAYS Power Infra continues to focus on strengthening its solar park as well as Engineering, Procurement, and Construction (EPC) divisions to drive business expansion and deliver exceptional value to its stakeholders.

Ketan Mehta, Managing Director and CEO of RAYS Power Infra, commented: “We are thrilled to announce the acquisition of these significant projects, reinforcing our commitment to sustainable growth and excellence in the solar EPC sector. This achievement is a testament to our strategic vision and the relentless efforts of our team. We are confident that our focus on innovation and quality will continue to drive our success and contribute to the nation’s renewable energy needs.”

Pawan Sharma, Whole-Time Director of RAYS Power Infra, added: “Securing these projects is a significant step towards our quarterly targets and long-term goals. Our dedicated teams in both the solar park and EPC divisions have played a crucial role in this success. We remain committed to delivering high-quality projects and maintaining our growth momentum to achieve our ambitious targets.”

Chennai, 12.07.2024: Acclaimed Bollywood star Kriti Sanon makes her first investment with The House of Abhinandan Lodha (HoABL) by acquiring 2000 sq feet of land in their premium Alibaug project, Sol de Alibaug. Her investment reinforces HoABL’s position as the go-to destination for elite land investments, as it continues to redefine luxury living and exclusive land ownership in India.

Located just 20 minutes away from the Mandwa Jetty and a mere 60-minute journey from South Mumbai by sea, the project is nestled in the picturesque town of Alibaug. The recently inaugurated MTHL connectivity further enhances convenience, making this project an even more attractive choice for those seeking a sophisticated retreat in Alibaug’s real estate landscape.

Speaking on her first investment with HoABL, Kriti Sanon said, “I am now a proud and happy landowner at The House of Abhinandan Lodha’s, beautiful development, Sol De Alibaug. Buying land on my own has been quite an empowering journey and I have had my eyes on Alibaug, for a while. I was pretty clear about what I was looking for – peace, privacy and a great investment addition to my portfolio! Even my father was impressed with this investment. It is a prime location, less than 20 minutes away from Mandwa jetty, right in the heart of Alibaug, so this opportunity checked all the boxes. What I appreciated the most was how easy HoABL made the process of buying land for me. There is no better time to invest in Alibaug than now!”

Recently, Mr. Amitabh Bachchan acquired a 10,000 sq feet plot in the same project in Alibaug as well. This was after his first investment with HoABL at The Sarayu in Ayodhya earlier this year where he had bought a 10,000 sq ft plot. With Kriti Sanon joining the esteemed ranks of investors, The House of Abhinandan Lodha solidifies its reputation as the premier choice for luxurious and exclusive land ownership in India.

HoABL, India’s largest branded land developer, continues to set new benchmarks with Sol De Alibaug, which is a true embodiment of exquisite design, lush green surroundings, and top-notch amenities. Strategically located in the celebrity capital of the MMR, it offers a meticulously planned enclave that seamlessly blends modern infrastructure with natural beauty.

Alibaug, with its scenic beauty and proximity to Mumbai, has become a premier destination for land and property investments. Government initiatives to enhance connectivity between Mumbai and Alibaug are driving real estate development, attracting developers, homebuyers, and investors. Improved infrastructure, including expanded roads, upgraded transportation facilities, and a new airport, has significantly increased accessibility. This has led to a surge in demand for luxury second homes. Major projects like the Mumbai Trans Harbour Link (MTHL) are further boosting interest. With rising property values and enhanced convenience, Alibaug is poised to transform into a prime residential area within the next decade.

Chennai, 2nd July 2024 – Go Colors, a leading name in the fashion industry, successfully hosted an exclusive Animal Flow session with renowned fitness expert Aishwarya Krishnan. The event took place at Whistle, Nungambakkam on 30th June 2024, to display Go Colors’ latest activewear collection.

The activewear collection was designed to blend style and functionality, catering to the dynamic lifestyles of modern women. This new line featured high-performance fabrics, ergonomic designs, and vibrant colors, ensuring both comfort and fashion-forward appeal.

The Animal Flow session, led by Aishwarya Krishnan, provided attendees with a unique fitness experience that combined various movement disciplines, promoting strength, flexibility, and overall well-being. Aishwarya, a celebrated fitness trainer, brought her expertise and enthusiasm to inspire participants, making the event a perfect blend of fitness and fun.

The event was attended by women from Chennai, including 20 micro-influencers from the city. Go Colors aimed to build a strong community – #GoActive – around their brand through this event, bringing together like-minded individuals who are passionate about fitness and fashion. The session with Aishwarya Krishnan fostered a sense of community among attendees, creating a space for the fit community to connect and share their enthusiasm for active living.

The event provided an invigorating morning of movement and style as Go Colors celebrated their fitness community. Attendees were encouraged to stay active and looked uber stylish as all of them donned the latest activewear from Go Colors.

About Go Colors: Go Colors is a premier fashion brand known for its innovative and stylish bottomwear for women. With a commitment to quality and design, Go Colors continues to set trends and redefine fashion standards.

Chennai, 01 July 2024: Zee Tamil, one of the leading entertainment channels in Tamil Nadu, is known for delivering a diverse range of captivating content that deeply resonates with its audience. Over the years, the channel has launched several memorable shows that have captivated the imaginations of the viewers. Now, as the channel gears up for the new show, ‘Nenjathai Killathey’, expectations are very high. Set to premiere from 1st July, Nenjathai Killathey will telecast every Monday to Friday at XX pm, only on Zee Tamil!

Last week, an unconventional trend was observed across Tamil Nadu, catching the attention of many passersby, and sparking curiosity among the public. It appeared that the traditional matrimonial ads had taken on a quirky, mysterious route. Standing apart from the clutter, the matrimonial posters placed in bustling streets and prominent locations, bore a simple message: ‘Bride Needed’ and ‘Groom Needed’.

The sudden appearance of those posters sparked widespread intrigue and speculation among people. A QR code was embedded in the posters, which contained minimal information about two individuals: Sivaji, a 45-year-old groom, and Sridevi, a 36-year-old bride. The posters took everyone by surprise and now it has been revealed that it was put up by Zee Tamil to create some buzz around the upcoming show ‘Nenjathai Killathey‘

Nenjathai Killathey follows the journey of Gowtham (played by Jai Akash) who is an unmarried and wealthy businessman in his 40s and Madhumita (played by Reshma Muralidaran) who is a working middle-class woman in her 30s. The upcoming serial show delves into the heartwarming tale of two seemingly incompatible individuals who embark on a journey of unexpected love. The story revolves around how two unlikely people get married and find love over time. The serial is slated to premiere on the first of July at 7.00 P.M. from Monday to Friday.

Don’t miss out on this emotional saga that promises to melt your hearts and leave you wanting more!

Bengaluru, May 27, 2024: Recent reports indicate a staggering loss of about 35% of mangroves between 1996 and 2010 highlighting a concerning trend in environmental degradation. Mangrove ecosystems play a significant role in stabilizing coastlines, making their preservation crucial for the environment and inhabitants. Mangroves are a natural solution to climate change, the paramount global threat. They can sequester carbon at a rate five times greater than tropical forests.

Responding to this urgent need, United Way Bengaluru (UWBe) has launched an ambitious and impactful campaign, ‘ Mangroves Matter’, to revitalize mangrove ecosystems. The first foot is at Pulicat or Pazhaverkadu, a coastal town near Chennai, Tamil Nadu. Known as the ‘jungle of roots‘ in Tamil, Pulicat encompasses a vast expanse of 720 sq. km, constituting India’s second-largest brackish water body. Rampant destruction of mangrove vegetation by human activities and natural causes has led to a massive reduction in the lake’s depth from 3.8m to 2m. This ecological decline has endangered biodiversity and threatened the livelihoods of local fisherfolk dependent on the mangrove ecosystem.

The ‘Mangroves Matter’ campaign was officially launched on World Wetlands Day, 2024, with a bold vision to rewild approximately 10 lakh mangroves across 100 acres in the Pulicat region alone. In addition to their environmental advantages, the campaign will closely work with the Irula community, opening up livelihood opportunities for them and boosting the local economy by supporting the cultivation of shrimp and fish species. The project also includes removal of acres of Prosopis ( Karuvelam ), an invasive species which has destroyed the local flora and soil ecosystems.

Sriram Ananthanarayanan, Director-Projects, UWBe, said, “I am glad that many of our Corporate CSR partners have come forward to support this campaign with a shared vision towards environmental commitment. Notably, our CSR partner, Mphasis, has pledged their support to this cause, dedicating the rewilding of mangroves on 70 acres in Pulicat. “

Looking ahead, United Way Bengaluru envisions extending the campaign’s reach to other regions, including Andhra Pradesh, Karnataka, and Kerala. Upholding its mission of “mobilizing the caring power of communities,” the organization calls upon organizations from different industries to join hands in supporting this vital mission for the preservation of the planet’s precious ecosystems.

Rajesh Krishnan, CEO, UWBe, said, “COP28 made significant progress towards securing the Mangrove Breakthrough’s goal of 15 million hectares of mangroves underpinned by USD 4 billion new investments by 2030. I am super excited that United Way Bengaluru is among the very few organisations who have taken this initiative. ‘Mangroves Matter’ is aligned with the aspiration of COP28, which calls out the responsibility of the State, corporations, local people, community, NGOs and other stakeholders to deliver the Breakthrough.”

Bengaluru, May, 2024: Avtar Group, India’s leading Diversity, Equity and Inclusion (DEI) Solutions firm, hosted the myAvtar Career Conference (MACC) at Karnataka Trade Promotion Organization (KTPO), Bengaluru today.

myAvtar Career Conference (MACC), the career extravaganza brought together inclusive companies and a vast pool of women talent from the field of Science, Technology, Engineering, Mathematics (STEM) under one roof. Participating Companies included, Aditya Birla Group, Publicis Sapient, Broadridge Financial Solutions India Limited, Moody’s, Renault Nisan Tech, IBM India, Google Cloud, HDFC ERGO, ACT, AstraZeneca, Johnson & Johnson, Gallagher, Happiest Minds Technologies Limited, Stryker, Verisk, AKJ Somaiya Institute Of Management, among many others.

Tailored for Women in Science, Technology, Engineering & Mathematics (STEM), MACC offered a unique platform to connect, collaborate, and converse with like-minded professionals, industry-leading companies, and renowned experts in the industry. The conclave was an ecosystem designed to foster learning, sharing, and networking for women in the STEM field; an opportunity to explore new horizons in the STEM field, to grow personally and professionally, and to unlock a world of possibilities. The conference witnessed a large gathering of students, educators, professionals, and industry leaders who shared their knowledge, experiences, and insights.

Avtar Group also announced the winners of their inaugural “Women in STEM” Awards. This Awards recognize and celebrate the outstanding achievements of women who are making significant strides in the STEM fields. In STEM Icons 15 plus years of work experience category, Vaijayanthi Srinivasa Raghavan Senior Director, UPS India Technology Centre, Priya Kanduri, CTO, SVP – Cyber Security Services, HappiestMinds Technologies Limited, Deepti Singh, Deputy General Manager- Head of Department System Installation, Renault Nissan Tech have received top 3 awards. In STEM Divas 8-15 years of work experience category, Subbulakshmi Ramkumar, Deputy Manager, RNTBCI, Yogita Bhanwaria, Senior Manager, Biocon Biologics Limited, MuthuSusithra Devarajan, Team Manager, Broadridge Financial Solutions have received top 3 awards. In STEM Stars 2-8 years of work experience category, Nishtha Mahendru, Consultant, Applied Innovation Exchange, Capgemini, Nidhi Raut, Sr. Engineer, Renault Nissan Technology Business Centre India (RNTBCI), Indujaa Thangavel, Broadridge Financial Solutions have received top 3 awards.

“One of the key sectors that has the potential to boost women’s workforce participation, is the STEM industry. While 43%of STEM graduates are women, they make up only 28% of the STEM workforce. Moreover, women drop out of the workplace due to childbirth, childcare and elder care. Consequently, only 3 percent of women hold CEO posts in the STEM Industry. While research has established that improving women’s workforce participation can boost India’s GDP by 27%, more women in STEM would set the stage for inclusive innovation and solution designs that are equitable for all. Women have historically been underrepresented in STEM, yet they bring invaluable perspectives and ideas to these fields. MACC awards recognizes the exceptional talent, the brilliance, and diverse perspectives of women in STEM,” said Dr Saundarya Rajesh, Founder – President, Avtar Group announcing the awards at the myAvtar Career Conference today in Bengaluru.

“Through MACC, we are acknowledging the remarkable work being done by women in STEM and also addressing the systemic barriers they face. Our goal is to create an environment where every individual, regardless of gender, has the opportunity to thrive and drive progress,” added Dr Saundarya.

At the conference, three organizations with the “Best Programs for enabling women in STEM” – Biocon Biologics Pvt Ltd, Kyndryl and Molecular Connections Pvt Ltd were also recognized.

In addition to the awards, the myAvtar Career Conferences hosted a series of panel discussions, skilling tracks conducted by IBM, Google Cloud, Johnson & Johnson and Publicis Sapient exclusively for women. The event also provided a platform for knowledge exchange, mentorship, collaboration, further strengthening the presence and influence of women in the STEM field.

The conference hosted in the hybrid mode –saw an attendance of over 3000 women at the on-ground event, while there were over 2000 attendees virtually. Companies opened up jobs from entry-level to senior-level positions across India – Bengaluru, Chennai, Gurgaon, Hyderabad, Pune, Bhubaneshwar, Madurai and Coimbatore.

Hyderabad, May 10th, 2024….108 Jains who fasted by eating alternative day for the past one year broke their fasting by consuming sugar cane juice today at Dadawadi Jain Temple at Karwan.

Some of the people who fasted were as old as 86 years done young were just 19

It had more women than men. Some of them have fasted for 35 years.

The ceremony is called Akshay Tritiya Parna Mahotsav. It kicked off yesterday and concluded today.

Earlier all these 208 Jain’s drawn from across India, including 32 from the twin cities of Hyderabad and Secunderabad were ceremoniously taken in 25 well-decorated chariots in a km-long procession from Saibaba Temple in Gudi Malkapur to Dadawadi Jain Temple Karawan.

Vimlabhai Kochar from Nashik has been fasting by eating alternative day for the past 35 years. Kantha Bhai has been fasting for 16 years. Ugam Bhai Gandhi is an 81-year-old woman who has been fasting for the past 24 years. Kishore Golechs from Secunderabad who is into the cycling business has been fasting for 24 years. Sangeetha Kothari, a 52 years old woman has been fasting for the past 7 years.

Sunitha Vinod, 52 from Nashik has done first time. Krishi Bandari, a 19-year-old girl from Hyderabad has done fasting a second time. Says, that fasting has taught her to exercise control on anything we do excessively. It has also taught me a very good discipline in life.

Mahendra Lunwath from Hyderabad who has been fasting for 20 years said it is mind control over food. I decided in mind and I never had any problem in fasting. He urged youngsters and first-timers to start fasting at least once a week. In an era where food is available at the click of a mouse from food delivery platforms such as Swiggy and Zomato, fasting is the only way forward to exercise control over food. We are what we eat. Obesity is on the rise. The best way is to fast at least once a week he said

The fast-breaking ceremony was organized under the guidance of Jain Guru Dr Samkit Muni Ji and two other Jain Monks.

On this day about 2000 Jains from across India such as Nashik, Pune, Jodhpur, Karnataka, and Chennai, and Hyderabad participated

108 Jain’s ended their year-long alternate fasting with sugar cane juice disclosed Swarupchand Kothari, Gautam Chand Dank, Sajjan Gandhi, Annaraj Bafna, and Vinod Kimtee, the office bearers of the organising body.

In Jainism, Akshaya Tritiya is important as it commemorates the first Tirthankara, Rishab dev Bhagwan, ending his one-year asceticism(severe self-discipline and avoiding all forms of indulgence) by consuming sugarcane juice poured into his cupped hands. Some Jains refer to the festival as Akashya Tritiya Parna Mahotsav. The ascetic practices include simple living, begging, fasting, and ethical practices such as humility, compassion, meditation, patience, and prayer. Akshay Tritiya Parna Mahotsav brings to an end to such a year-long strict self-discipline.

Akshay Tritiya Parna Mahotsav was organized by Shri Vardhaman Sthanakvasi Jain Shravak Sangh, Greater Hyderabad