Ace Turtle Enters Strategic Collaboration with Myntra to ​Distribute ​Dockers in India

Mumbai, March 12th, 2024: ace turtle, India’s leading technology-native retail company today announced its ​strategic ​​collaboration ​with Myntra, one of India’s leading platforms for fashion​, beauty and lifestyle​ for the online launch of Dockers, the khaki lifestyle apparel brand​ and a division of Levi Strauss & Co​. ace turtle is the exclusive licensee of Dockers in India. ​​​

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The Dockers® brand continues to be a leader in khaki and offers a wide range of apparel and accessories, for men and women, with no compromises in quality – always superior comfort and versatile style. While the brand remains focused on the classic khaki style and its founding principles, Dockers® has evolved its offerings to include more variety and appeal to a broader set of shoppers in both their professional and personal lives.

Commenting on the partnership, Nitin Chhabra, CEO, ace turtle said, “We are excited to expand our relationship with Myntra with the exclusive online marketplace launch for Dockers in India. Myntra’s unmatched reach and commitment to delivering a superior online fashion and lifestyle shopping experience aligns perfectly with Dockers’ ethos. We will continue to expand the distribution for Dockers to make its premium quality fashion apparel accessible to millions of Indian consumers leveraging our unique technology-driven operating model, deep understanding of Indian consumers and omnichannel commerce expertise.”

Sharing her perspective, Jayanti Ganguly, VP – Business, Myntra said, “Myntra continues to be at the forefront of enabling access to the most sought-after international brands to our thriving base of fashion-forward consumers. We are thrilled to launch the iconic American brand Dockers on Myntra through our strategic collaboration with ace turtle. We believe that Dockers stands for timeless style, effortless elegance and flawless quality and this would be highly appreciated and loved by our growing base of premium male shoppers spread across the nation.”

​​Myntra will offer ​​​​the ​​complete apparel​ ​collection​​ of Dockers​​, comprising over 160 SKUs, ​catering to diverse fashion preferences of​​ premium Indian consumers. From smart casuals to modern essentials, the collection includes Dockers’ signature khakis, shirts and sweaters enabling consumers to conveniently shop online from anywhere across the country.​ Dockers will have a dedicated Online Brand Store on the Myntra app and will have extensive visibility through Minis, Myntra’s widely viewed short video content.​

Myntra appoints industry doyen, Venu Nair as its Chief of Strategic Partnerships and Omni Channel

Bengaluru, February 22, 2024: Myntra has appointed Venu Nair, as its Chief of Strategic Partnerships and Omni Channel. Venu brings with him more than 30 years of experience in Retail, Sourcing, Business Analysis and Strategy and joins Myntra’s Senior Leadership Team where he will be responsible for strengthening Myntra’s existing international brands portfolio, while building strategic partnerships with leading global brands and will also be managing omni channel strategy for brands. He will work closely with an able team of professionals, towards forging stronger partnerships, further elevating Myntra’s position as the strategic partner of choice for the world’s leading fashion, beauty and lifestyle brands, as they look at tapping into the burgeoning potential of the India market.

Venu joins Myntra from Shoppers Stop, where he was the Managing Director and Chief Executive Officer. A leader with rich and varied experience in the Retail & Apparel Industry across parts of South Asia & Europe, Venu has also served as the CEO of Westside, a part of Trent Limited. In addition, he has led the commercial operations of Zudio and Landmark during his stint at Trent. Prior to this, he was the Managing Director of Marks & Spencer Reliance, the India operations of M&S, where he spearheaded the brand’s growth, doubling the number of stores, while also significantly strengthening the business.

Venu graduated with a Bachelor of Technology(Hon) from NIT, Calicut. He also holds an MBA in Marketing from SPJIMR, Mumbai.

French apparel giant Kiabi inks pact with Myntra to tap into India’s burgeoning Fashion Market; Sets foot in Asia with this move

Bengaluru, 15th February 2024: Leading French apparel brand, Kiabi has forayed into Asia, through its association with Myntra in India, offering high-quality, globally-loved apparel to fashion-forward Indian shoppers. Present in 25+ countries across Europe, the Middle East, Africa, South America, and now Asia, this association will bolster the brand’s international expansion plans, strengthening Kiabi’s position as one of the most sought-after global brands in the burgeoning Indian fashion market.

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A legacy French fashion giant that prides itself in being a ‘family-fashion’ brand, Kiabi, under the ownership of the Mulliez Family Association, an economic interest group that includes the likes of Decathlon, Auchan, and Leroy Merlin, strives to do “Always more for families”. The brand’s vision for the Indian market includes offering families high-quality global fashion that effortlessly combines style, sustainability and accessible prices. Kiabi relies on the expertise of 58 in-house stylists to create collections of responsible and budget-friendly fashion for the entire family globally. The association with Myntra is poised to enable Kiabi to tap into the premium fashion audiences across the country while offering seamless access to its diverse range of 500+ products across categories, including co-ord-sets, dresses, T-shirts and comfortable sets for kids.

Additionally, Myntra’s balanced base of men-women audiences will enable Kiabi to offer collections tailored to each family member, from women and men to children and even infants. Kiabi will have a dedicated Online Brand Store on the Myntra app, coupled with extensive visibility via the platform’s snackable video content offering, Myntra Minis, which gets 1 Mn visits a day.

Speaking on the brand’s India foray, François Haimez, International Leader, KIABI, said, “True to our international development strategy, which aims to provide all families with a reimagined fashion that combines quality, price, style, and sustainability, we are proud to connect with Indian families in this symbolic country as a longstanding partner in the production of our collections. Thanks to the strength and prowess of a key player like Myntra, we simplify the access to fashion for everyone, accessible to all.”

Myntra currently hosts over 400 international brands, with around 50+ being added in 2023, firmly establishing itself as a platform of choice for global brands to foray into India. Additionally, ~45% of demand for international fashion brands and labels is driven by shoppers in non-metro cities and beyond.

Touching upon the launch of Kiabi on the platform, Jayanti Ganguly, VP – Business, Myntra, said, “We are thrilled to welcome Kiabi to India and be their platform of choice for their much-awaited Asia foray. Their diverse range of high-quality, affordable and sustainable fashion has enabled Kiabi to become a wardrobe staple for families across the globe. Kiabi is poised to have a successful run in India on the back of our shared values of a customer-first mindset and being the go-to fashion destination for the entire family. We are confident about building Kiabi into a household name with our huge base of premium shoppers, robust delivery network and keen understanding of India’s fashion needs.”

For over 20 years, Kiabi has regarded India as a significant player in the brand’s performance, serving as a producer and exporter of products across the globe. Kiabi’s expertise, particularly in sourcing, has enhanced the efficiency of its supply chain. Currently, it boasts numerous partners, including 34 factories, 16 suppliers, 41 Kiabers, and represents the creation of over 37 million pieces in 2022.