Kulfi Collective joins exclusive global network The Society of Digital Agencies (SoDA)

Nationwide Release, February 21st 2024 – Kulfi Collective, the award-winning content network based in Mumbai, has joined the prestigious Society of Digital Agencies (SoDA). SoDA is an exclusive global network, home to renowned agency founders, creative innovators and technology disruptors who help the world’s leading brands imagine and create the future of digital experiences.

Kulfi Collective joins SoDA

SoDA serves as a dynamic community, fostering connections, collaboration and learning among creative visionaries and agencies who are shaping the forefront of digital innovation. Its members include some of the most innovative and celebrated agencies, product design studios, creative production companies and digital experience consultancies in the world such as Media Monks, Stink Studios, Buck, Jam3, Dept and more. SoDA represents a uniquely vibrant, diverse and collaborative community. Agencies are accepted after a rigorous selection process – endorsed by the SoDA community and admitted to the organisation by a unanimous vote from SoDA’s Board of Directors. Kulfi Collective is the first and only Indian company to secure membership in this exclusive global network so far.

This membership offers Kulfi Collective unparalleled opportunities for collaboration and knowledge sharing, and amplifies their capacity to craft cutting-edge digital experiences and access talent globally to create more value for their roster of clients. “We’re thrilled to be part of this incredible community that is committed to driving innovation and reshaping the digital landscape globally,” says Advait Gupt, Co-founder, Kulfi Collective. “As the only Indian member of SoDA, we are excited to represent creative voices from this region and immerse ourselves in collaborative learning with the finest minds in this space. “

“SoDA is a global community for founders and leadership teams at some of the world’s most progressive digital design, technology, and product studios. Kulfi Collective has an incredibly sharp, talented, genuine, and ambitious leadership team and they’re most definitely a leader in the Indian market. We’re thrilled to welcome the team into our community” adds Tom Beck, Executive Director, SoDA.

This marks a monumental moment in Kulfi Collective’s journey as they continue to work towards operating at the forefront of innovation, creativity and technology.

TTT and Hershey India Elevate Love Narratives: Introduce Generative AI Website for Tailored Dedications

Nationwide Release, 7th February 2024: India’s much-loved content company, Terribly Tiny Tales (TTT) has consistently woven heartwarming tales around the threads of love and cherished connections, striking a chord with its audience. TTT’s flagship IP, ‘Butterflies’ (that captures love in various dynamics) and Valentine’s have been synonymous for years now, with the colossal success and in collaboration with Hershey India for the last two seasons. This year for its much-anticipated 5th season, ‘Butterflies’ powered by Hershey India is set to scale new heights to usher in Valentine’s Day 2024 while retaining the original core of the IP. In a significant stride towards innovation and infusing a special touch into the campaign, TTT is not only expanding its creative prowess but also venturing into the tech domain by launching a custom dedication website for #YourForevers which will be live till February ‘24. With this distinct, cutting-edge portal fueled by Generative AI, TTT empowers users to craft customized SMS messages for their loved ones – adding a layer of sentiment to their storytelling. This strategic move positions TTT at the intersection of content and technology, reaffirming its commitment to pushing boundaries and delivering unique experiences to its audience.


This season, with the help of this brand-new generative AI-focused website, TTT ‘helps you voice for every relationship of your choice’. The platform aims to create tailored dedications, celebrating all kinds of love this Valentine’s – be it the enduring love between friends and couples, or the cherished family bonds or the nuanced dynamics of sibling relationships or any other forms of connection. The AI process seamlessly integrates user inputs, generating personalized dedications with custom images and songs in a classic retro style, thus delivering a tailored mixed tape that captures both present love and futuristic storytelling in mere seconds.

For example, consider a scenario where a friend desires to convey the essence of their bond. The user inputs all the key details into the generative AI platform about their friendship – shared experiences, defining moments, and the emotions he/she wishes to express. The AI weaves this data into a heartfelt poem, incorporates a customized image that resonates with the message and sets it all to a selected song that holds a special meaning. This unique creation, celebrating their friendship is then delivered directly to the recipient’s inbox.

The entire campaign caters to a diverse audience of all age groups and revolves around the simple concept that being romantic at heart doesn’t always translate to romantic actions, and TTT addresses this challenge at scale, maintaining a personalized touch at the same time. While creative storytelling remains at TTT’s core, the brand is adopting fresh, modern formats to narrate familiar tales in 2024. Moreover, top dedications on the platform will stand a chance of becoming a film in Butterflies S5.