Vedanta Aluminium brightens the lives of nearly 5 lakh beneficiaries via NGO partnerships

1st March 2024: On World NGO Day, Vedanta Aluminium, India’s largest producer of aluminium, announced that its impactful outreach efforts in partnership with Non- Governmental Organizations (NGOs) have resulted in a positive transformation in the lives of nearly 5 lakh individuals across India in FY23 alone. Cumulatively, the company’s social interventions have positively impacted over 6.3 lakh individuals in the last fiscal. The company is actively collaborating with over 20 NGOs to drive socio-economic progress in alignment with community needs, the government’s developmental initiatives and the United Nations Sustainable Development Goals (SDGs).

Vedanta Aluminium brightens the lives of nearly 5 lakh beneficiaries via NGO partnerships

Vedanta Aluminium’s operations include one of the world’s largest aluminium smelters in Jharsuguda, a world-class alumina refinery in Lanjigarh in Odisha, India’s iconic aluminium
producer BALCO in Korba, Chhattisgarh, and a growing mines vertical. Together, they are bringing several areas in rural India into the socio-economic mainstream by reducing multi- dimensional rural poverty, creating opportunities for enterprise and employment. The company’s social welfare interventions are based on five thematic areas spanning education, healthcare, livelihood, rural infrastructure, and grassroots sports, art & culture, with a focus on woman & child development.

NGOs are crucial to this entire effort, adding strengths such as deep penetration into rural
communities, programme development expertise, and insights on social structures and customs. They function on a scientific basis, conducting need assessments to ascertain the needs of the communities that could benefit from Vedanta Aluminium’s social support, developing a programmatic approach to welfare initiatives, and conducting regular impact assessments to gauge the efficacy of the welfare programmes. The NGOs subsequently recalibrate or enhance the ongoing programmes based on these definitive findings.

Every NGO partner working with Vedanta Aluminium is selected only after rigorous due diligence. Once onboarded, projects are closely monitored in terms of execution and impact, with partners audited regularly in keeping with international standards. Initiatives are undertaken with the long-term goal of making communities self-sustaining. Thus, project milestones are designed such that community members take complete ownership
eventually.

Mr. John Slaven, CEO, Vedanta Aluminium said, “Our community investments have grown by a significant 45% between FY21 and FY23, reflecting a strong commitment to the holistic development of the communities within which we operate. By establishing strategic partnerships with reputed NGOs, we leverage our shared strengths to design and deliver impactful social welfare initiatives to our community members. At Vedanta Aluminium, we believe that inclusive growth stems from empowering all segments of society. Our NGO partnerships deliver on this front by catalysing transformative, sustainable development.”

Ongoing collaborations involve working with domain-specific experts on a broad range of
interventions, such as the Punaruthan Voluntary Organisation which is addressing the healthcare needs of over 2 lakh beneficiaries in Odisha through essential healthcare facilities. Meanwhile, in association with the Sarthak Jan Vikas Sansthan, the company has undertaken Project Nayi Kiran, a transformative project focused on ensuring better menstrual health and hygiene practices among rural girls.

Vedanta Aluminium has also partnered with the Vedanta Foundation to implement skill development programs in trades such as electricals and tailoring for rural youths, boosting their employability. In collaboration with Action For Food Production (AFPRO), the company is encouraging enhanced farming practices and food security through initiatives such as ‘Jeevika Samridhhi’ in Jharsuguda and ‘Mor Jal Mor Maati’ at Korba. Moreover, it has also partnered with the Sportz Village Foundation to provide archery & karate training to rural youths, which has resulted in several laurels won at the state and national level.

Sharing the impact of these initiatives, Dr. Jacob John, Executive Director, Action For Food Production (AFPRO) said, “Through our partnership with Vedanta Aluminium, we are ensuring a transformative impact on thousands of farmers and also re-establishing farming as a sustainable livelihood choice for younger generations.” Adding his views, Mr. Jugal Pattnayak, Managing Director, Mahashakti Foundation, said “We have partnered with Vedanta Aluminium on entrepreneurship initiatives which are helping women in rural areas make informed choices on their family’s wellbeing and also play a more active role in their community’s development.”

Their cumulative impact resonates strongly with the theme of observing this year’s World
NGO Day: “Building a Sustainable Future: The Role of NGOs in Achieving the Sustainable Development Goals (SDGs).” Through these strategic initiatives, the company actively enriches the lives of community members within its operational areas and beyond, recognizing them as integral contributors to collective socio-economic progress and growth.

Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium i.e., 2.29 million tonnes in FY23. It is a leader in value-added aluminium products that find critical applications in core industries. Vedanta Aluminium ranks 1st in the S&P Global Corporate Sustainability Assessment 2023 world rankings for the aluminium industry, a reflection of its sustainable development practices. With its world-class aluminium smelters, alumina refinery and power plants in India, the company fulfils its mission of spurring emerging applications of aluminium as the ‘Metal of the Future’ for a greener tomorrow.

“Vedanta Aluminium leads theway to build awareness on cancer prevention”

New Delhi;06 th February 2023:On World Cancer Day, Vedanta Aluminium, India’s largest aluminium producer reaffirmed its commitment to providing the best healthcare facilities and support to cancer patients, particularly those hailing from rural areas. On the occasion, Vedanta Group’s Raipur-based state-of-the-art cancer facility and one of India’s leading cancer care hospitals, BALCO Medical Centre (BMC), organised a series of cancer awareness activities in Chhattisgarh, focused on promoting prevention, detection, and treatment of the disease.BMC’s efforts were aligned with the theme ‘Closing the Care Gap’ by bringing cancer care to people’s doorsteps through a mammography van equipped with screenings for breast, cervix, and head & neck cancers – the 3 most common cancers in India as well as opening a chemotherapy daycare centre in the heart of Raipur so patients don’t have to travel far for chemotherapy.Similar activities and awareness camps were organised by BALCO in Korba, in collaboration with the NGO Help Age India.

BALCO MEDICAL CENTRE

 World Cancer Day, observed annually on February 4th, is a global initiative dedicated to
raising awareness about cancer and acknowledging the tenacity demonstrated daily by
cancer fighters and survivors. As part of the activities, BMCalso organised awareness sessions in schools and societiesand a cancer awareness walk in the Raipur city. Along with this, BMC also announced a special offer on preventive cancer screening packages and pharmacy and a free second opinion for cancer patients.

 Since its inception in 2018, BMC has served the needs of over 35,000 patients, addressing existing gaps in domestic cancer awareness and treatment. It is the most preferred oncology hospital in central India for advanced radiation therapy, brachytherapy, nuclear medicine, surgeries, chemotherapy, immunotherapy, blood-related disorders, plastic and reconstructive surgery, and pain & palliative care. This cutting-edge medical facility features 170 beds and state-of-the-art diagnostic and therapeutic capabilities. BALCO Medical Centre is bridging the gaps in domestic cancer treatment, awareness, infrastructure, and expertise. Furthermore, the centre has formed alliances with prestigious institutions in the field, including the Tata Memorial Centre (TMC) in Mumbai and Anuva, a transnational research company specializing in genomics biotech.

 On the occasion, Ms Jyoti Agarwal, Chairperson of BALCO Medical Centre,said, “World Cancer Day serves as a reminder that the battle against cancer is fought not only in clinics and laboratories but also in the hearts and minds of those affected. At BALCO Medical Centre, we are committed to providing people in rural areas with access to quality healthcare and bridge the universal healthcare gap, promoting awareness, and eliminating the stigma associated with cancer and promoting early detection and care, thereby fostering an environment of empathy and resilience.”

 Speaking about BALCO Medical Centre’s role in creating awareness around the illness, Dr
Bhawna Sirohi, Medical Director of BMC, “The delay in cancer diagnosis means patients are not cured, suffer from financial & time toxicity, and the catastrophic expenditure pushes them more into poverty – this is counterproductive for our country’s heath. On this World Cancer Day, BALCO Medical Centre organized a series of cancer awareness camps to promote early diagnosis of the disease which will lead to higher cure rates, elevate quality of life, and reduce the cost and duration of treatment,thereby contributing to a healthier nation. Destigmatizing cancer was at the heart of all the initiatives conducted on that day.”

 Established by the Vedanta Medical Research Foundation (VMRF) and backed by the Anil Agarwal Foundation (AAF), BALCO Medical Centreis making a difference in the lives of
lakhs of people through increased access to quality medical care. BMC’s extensive roster of renowned cancer specialists regularly organises efforts to educate individuals on the cruciality of timely preventive screening and mitigation measures against various forms of cancer. Dedicated medical experts from the centre reach out to students, working professionals and other community members through several platforms such as awareness talks, health camps, and webinars. Along with cancer treatment, all patients at BALCO Medical Centre also receive robust psychological, nutritional and physical therapy, in addition to membership in patient support groups for emotional support during their care period.