BIBA’s women’s day campaign “Strength meets Style” with cricketer Renuka Singh Thakur confronts outdated views of today’s modern Indian women

National, 07th March: BIBA, India’s leading and homegrown fashion brand, today unveiled its digital campaign “Strength Meets Style,” centred around celebrating women of India. Featuring Indian cricketer Renuka Singh Thakur, the campaign aims to shatter stereotypes modern Indian women face and offer a refreshing perspective that transcends age-old cliches. Premiered around International Women’s Day, this film draws inspiration from real-life experiences to deliver a raw and relatable portrayal of societal expectations placed upon women, juxtaposing them with Renuka Singh Thakur’s authentic journey that defies those limitations.

In the film, you’ll see Renuka’s journey as she bravely challenges society’s rules while pursuing cricket. Using powerful images and familiar comments, she stands up for herself and other women. Renuka trains hard in cricket despite what people expect from her as a woman.

With determination on her face, Renuka’s journey defies expectations and shows her strength. ‘Your Style, Your Story’ isn’t just a phrase—it’s about Renuka being herself and carving her own path. This film is about her struggles and successes, showing how BIBA supports diversity and changes the way people see women. Renuka isn’t just telling a story; she’s living it, boldly and proudly.

“This film champions embracing your power and asserting your worth – whether on the cricket field or off it. It’s truly inspiring to witness BIBA leading the charge for this positive change.” –said Renuka Singh Thakur, Indian Cricketer

Siddharth Bindra, Managing Director, BIBA Fashion, said, “At BIBA, we’ve always believed in celebrating the spirit of womanhood and are proud to champion the incredible women who are redefining what it means to be authentic, powerful, and stylish. With Renuka at the heart of this campaign, we are celebrating women and paying respect to their strength and grit. We hope this film inspires women across India to embrace their individuality and rewrite their stories.”

From Grief to Grit – A Personal Journey for Women’s Day

Life can be hard when you’re a woman. It often throws curveballs that leave you lost and shaken. But we’re always stronger than we think – always. Every woman has within her the strength to rise up and rewrite her narrative.

For International Women’s Day, I’m sharing a part of my journey in the hope that it will ignite hope and courage in women who are navigating their own unique challenges and paths.

My journey has been unconventional, and one belief that has stuck with me on the way is that everything happens for a reason. Adversity can be the foundation on which untold successes are built.

The First Cut is The Deepest

My biggest loss, at the age of 13, was the loss of my father to cancer. I know it sounds clichéd, but he really was a friend, philosopher and mentor to me. The days I accompanied him to Tata Memorial Hospital for his radiation sessions wrenched my soul.

Watching cancer patients and their families struggle, I encountered some of life’s harsh realities at a very young age. And so, my story gets off to a messy start – losing my dad was a huge punch in the gut. He was my strength, confidence, and an ever-present pillar to lean on when things got hard. The loss hit me hard.

To make matters worse, I started stammering because of the of the post-traumatic stress disorder the loss of my father brought about. I was a budding teenager, deeply denting my confidence and causing me to doubt my capabilities and place in this world.

My mother was a homemaker, and we struggled to make ends meet. Our financial dire straits required me to start working at age 20, so I threw my energy into academics and chose to pursue chartered accountancy – one of the few courses available at the time that could be taken alongside a graduate degree.

My real dream was to become a creative advertiser, but I lacked the means to pursue a post-graduate master’s degree. For better or worse, I was heading for a CA’s career – not the worst possible path, but my creative streak seemed doomed to atrophy.

The Turning Point

All this changed when I happened to witness a macro-economic event during my first job at KPMG. In that time, the real estate sector opened to foreign investments and I grabbed the opportunity to join their real estate private equity advisory team.

Thanks to my father’s unfailing support while he was still with us, I was never afraid to take leaps of faith, try something new, and experiment with the opportunities that came my way. It was 2005 and this was my moment. I seized it.

The world of real estate and private equity captivated me, and my career course changed drastically. With resurging confidence, my stammering evaporated. There was no looking back, and I progressed from consulting to investment banking and private equity. Crafting intricate funding deals allowed me to unleash my creative impulses in a way I had not thought possible. But my artistic leanings were finally unleashed to the fullest in later years…

I was exposed to different businesses, and my horizons broadened. With the lean years behind me, my appetite for being challenged was boundless. Eight years ago, I set my sights on the Executive MBA program at The University of Chicago Booth School of Business. It was a make-or-break point for me – would I get the support I needed to realize this vision?

Workplace Culture Matters!

At the time, I was working for international property consultancy JLL and needed their approval to pursue my plans. We read many horror stories of women’s’ careers deteriorating after they’re interrupted for some or the other reason. This was when the importance of a workplace that nurtured and supported its employees was brought home to me. JLL, then headed by Anuj Puri, stood firmly by me.

I will never forget the words of encouragement I got from Anuj, who went on to create ANAROCK in 2017. He said he respected me even more for taking on such a significant challenge mid-career. That support and encouragement boosted my motivation and paved the way to my MBA – which had a profound impact on my professional development.

The 21 months program involved extensive travel to Hong Kong, London and Chicago. Balancing studies with work was challenging, but I had youth, determination and support to back me up. I successfully graduated with Dean’s honors, and my greatest source of pride was in seeing the tears of joy in my mother’s eyes at her daughter’s achievement during the convocation ceremony.

I consider the MBA program among the most enriching experience of my life. I am proud to have friends in 43 countries, with access to a network of distinguished faculty and alumni. I use this network to the fullest in my current position at ANAROCK, where I took the helm of industrial, logistics and data centers four years ago.

This company was a catalyst for my personal and professional growth, and I cannot emphasize this enough – workplace culture matters!

Full Circle

Now, fully restored confidence and several performance awards and industry recognitions later, I still find it hard to believe just how far this heartbroken, stammering girl headed for an obscure chartered accountant’s desk job has come.

Back then, my teenage speech impediment had seemed like a death knell to my future. Today, I speak with confidence at industry conferences and lauded for not only my knowledge but also my communication skills.

Last year, I took another leap of faith. While continuing in my role at ANAROCK with their full support and encouragement, I ventured into the fashion world as an investor-founder with a D2C womenswear brand, IREA Life. True to my life experiences and convictions, my vision is to create apparel that supports and enhances women’s personality and confidence in themselves.

Clothes to empower women through a unique style – that is something both my creative streak and life experiences can lean into! The artist in me has finally got a shot at the stars.

A Message to Women

My career began in adversity but went on to unfold in almost miraculous ways. Luck? Before I dismiss that notion entirely, I will admit that luck does play an important role in a woman’s life.

By that, I mean that the backing you received from your parents is a throw of the dice – either you had it, or you didn’t. Determination and hard work can make up for the lack of such empowerment in your formative years, but you’re ahead of the game if your parents gave you grit instead of grief. Mine did, so yes – luck comes in there somewhere.

But far more important are the choices you yourself make when you reach life’s many crossroads later. The people you choose to associate with – personally or professionally – must support your dreams and life vision.

I chose to work for companies that encouraged and fostered my ambition. Please, make the right choices. You know you’re in the right place or with the right person when you hear words like “it’s great to see you balancing your career here with your creative side” and “whatever you choose to do, I’m with you.”

Three things have shaped my career journey and choices – my father’s lasting influence, my mother’s resilience, and very supportive work environments. The first two were my good fortune; the third was absolutely my choice.

As we celebrate International Women’s Day, I urge you to embrace your journey, whatever challenges it may present. To believe in your abilities, nurture your desires, and pick your associations wisely. Don’t rush into the first opportunity that presents itself. Remember that if you don’t make your own plans, others will make them for you.

If my story can inspire you to take believe in yourself and take the brave high road in your life, then professional recognitions and successes fade into insignificance. That will be my biggest reward.

Reliance Jewels Unveils an Exclusive Multi-Wear Jewellery Collection This Women’s Day

In honor of Women’s Day, Reliance Jewels, one of India’s leading and rapidly expanding jewellery brand launched an exclusive collection celebrating versatility and strength of women.

The new collection with its captivating and unique designs, seamlessly transitions from rings to pendants, offering a fusion of style and functionality. The multi-purpose collection serves as an enduring symbol of admiration and gratitude for the remarkable women in our lives, who balance work and family effortlessly.

Celebrate Women’s Day with Amazon Fresh Super Value Days from 1 st – 7 th March

Bengaluru, 1 st March 2024: This Women’s Day, think outside the box of traditional celebrations and surprise the remarkable women in your life with innovative gestures of appreciation. Show your appreciation and love by selecting from a wide range of delightful options, tailored to suit her tastes and preferences. Whether it is a sparkling clean home, a basket of personal care products for a well-deserved self-care day, or prepare their favorite meal with fresh groceries from Amazon Fresh’s ‘Super Value Days’ from 1 st to 7 th March 2024. Shop from a wide selection of quality products, including cleaning supplies, groceries, packaged food, gourmet treats, beverages, daily essentials, personal care, and avail great deals and offers of up to 45% off. Choose from a host of popular brands such as Amul, Dabur, Lakme, Ariel, Dettol, and others. Make this Women’s Day truly memorable by treating them to a selection of high-quality products that cater to their unique tastes and preferences – all made effortless by Amazon Fresh with convenient slotted delivery options, quality ingredients and value offers from a single online destination.

In addition, customers can avail an instant discount of 10% by using ICICI Bank Debit and Credit Card from 1 st – 4 th March on a minimum transaction of INR 2,500. New customers can enjoy a cashback offer of INR 400 on their first four orders. Prime repeat customers can enjoy mega savings with cashback rewards of up to INR 150.

Explore great deals this Women’s Day for the perfect gift that celebrates special women in your life, offering a delightful array of treats and treasures. From heartfelt tokens to indulgent surprises, discover the ideal expression of appreciation and admiration in every thoughtful selection.

  • Stock up on cleaning essentials:
    Presto! Dish Wash Gel: Tough grease residue, sticky food, oil stains and food stains like; turmeric or red chilli can be easily removed with Presto! Dishwash Gel. The strong formula dissolves quickly and cuts through grease and stubborn stains without scratching or damaging the surface of utensils. Available on Amazon Fresh for INR 269 approx.
  •  Vim Dishwash Liquid Gel Lemon Refill Pouch: Vim Gel dishwashing liquid comes infused with the Power of lemons. Just 1 spoon of Vim Gel is all you need to remove the toughest of grease from your utensils. Its special formula ensures that it is tough on stains but gentle on your hands. Just one teaspoon of Vim Gel in one cup of water and you’re ready! Available on Amazon Fresh for INR 298 approx.
  • Dettol Germ Protection Wet Wipes for Skin & Surfaces: Dettol’s disinfecting skin & surface wipes are safe on skin, ideal to clean multiple surfaces. They are easy to carry with a resealable moisture-lock lid. Dettol disinfecting wipes are practical for everyday use on furniture, taps, sinks, doorknobs, kitchen, bathroom surfaces, floor cleaning, children’s surfaces and places that are germ hotspots. Available on Amazon Fresh for INR 168 approx.
  • Ariel Matic Liquid Detergent Front Load Refill Pouch: New Ariel Matic liquid detergent gives tough stain removal in just 1 wash, as well as prevent your colored clothes from fading. As a liquid detergent, it dissolves easily in water. With Ariel’s superior technology, it is hard on stains but soft on colors – giving your colored clothes the perfect wash solution. Available on Amazon Fresh for INR 403 approx.
  • Curate a pamper kit for your special women: Engage Verona Perfume for Women, Long Lasting, Citrus and Fruity: Inspired by citrus groves, Engage Verona is a premium, long lasting perfume for women. With fruity and citrusy blast of reshness at the top, floral and spicy notes at the heart adding playfulness and woody and musky notes at the base making the senses feel exquisite, the perfume brings joy and radiance. Available on Amazon Fresh for INR 539 approx.
  •  Pantene Hair Science Hairfall Control Shampoo: Panteen strengthens your hair from root to tip for reduced hair fall. New Pantene Hair Science also provides protection against hair breakage and styling damage. For everyday use, try it with the Pantene hairfall control conditioner for reduced hair fall. Buy this on Amazon Fresh for INR 671.
  • Lakme Insta Eye Liner, Black Semi_Matte Finish: This rich, intense black matte eyeliner, makes your look last longer with its water-resistant & fast drying formula. Apply it to give your eyes a bold, long-lasting impression. Available on Amazon Fresh for INR 127 approx.
  •  Glow & Lovely Advanced Multivitamin, Brightening Face Moisturizer: Brighten up your skin with Glow and Lovely cream, which is enriched with Vitamins B3, C and E, and results in clearer skin with regular use. Allantoin in this face cream for women helps to remove dead skin cells from the top layer of skin, leaving you with soft and supple skin. Available on Amazon Fresh for INR 295 approx.
  • Get ready for a movie marathon with ready snacks and beverages: Lay’s Sizzlin’ Hot Potato Chips:  Lay’s Sizzlin’ Hot Potato chips are topped with a delicious blend of spicy goodness that will ignite your tastebuds. Made from high-quality potatoes, these chips have an irresistible taste that will leave you wanting to crunch for more. Get this on Amazon Fresh for INR 20 approx.
  • So Good Plant Based Almond Beverage Unsweetened: So Good Almond Beverage Unsweetened is a delicious plant- based beverage made from the finest almonds. It has no added sugar and is Dairy free, Lactose free and Gluten free making it an ideal choice for a healthy lifestyle. Drink it as is or add to your tea/coffee, cereal bowl, smoothies or any other dish and explore the endless ways with this versatile drink. Get it on Amazon Fresh for INR 255 approx.
  • DABUR Real Fruit Power Mixed Fruit Juice: Every Réal fruit beverage is made from the juice of best quality fruits only. The packs are tamper-proof and retain fruit goodness & food safety to give you the best-tasting fruit experience in every sip. Buy this on Amazon Fresh for INR 113 approx.
  •  Organic Tattva, Organic Raw Unpolished Peanuts/Groundnuts: Enjoy high-quality raw peanuts from Organic Tattva that are hygienically packed to retain goodness. These peanuts undergo stringent and rigorous laboratory tests to meet fssai food safety norms. They contain no artificial flavours or preservatives. Buy this on Amazon Fresh for INR 129 approx.

Stock up on cooking essentials and prepare their favourite meals:

  •  Saffola Active Refined Oil: Saffola Active cooking oil is high in Omega-3 (alpha linolenic acid), which contributes to the maintenance of normal blood cholesterol levels. Its dual seed technology gives you the goodness of 2 oils in 1. It ensures a
    good balance of MUFA and PUFA for better nutrition through fats, compared to single seed oils. Buy this on Amazon Fresh for INR 695 approximately.
  •  Daawat Rozana Super Basmati Rice: Enrich daily meals with goodness and taste with Daawat Rozana Super Basmati rice. With its aged raw rice, it promises an exceptional culinary experience, whether used for aromatic biryani rice or everyday cooking. Buy this on Amazon Fresh for INR 344 approximately.
  •  Amul Ghee Pure: Amul Ghee is made from fresh cream and has typical rich aroma and granular texture. An authentic product made with pure milk, Amul ghee is rich in Vitamin A, D, E and K. Buy this on Amazon Fresh for INR 635 approximately.
  • Aashirvaad Select Sharbati Atta: This sharbati wheat flour contains 100% Sharbati wheat from select regions of Madhya Pradesh. The grains of sharabati atta are consistent in size and have a golden sheen to it. Buy this on Amazon Fresh for INR 280 approximately.

Women’s Day Special: Here is a list of thoughtful gifts to pamper the woman in your life

Celebrate Women’s Day by treating the special women in your life to nourishing hair care essentials. Given below is a hand-picked selection of hair care products like hair oils and styling serums that will make her hair look gorgeous and healthy. Ideal for women who value practical and effective hair care, these budget-friendly gifting options are a heartfelt way to express your love and appreciation, this Women’s Day.

 For Salon-smooth hair – Livon Anti-frizz Serum:

This on-the-go product by Marico goes beyond regular hair care. Livon Anti-frizz Serum is your trustworthy hairstyling companion, suitable for all hair types. Enriched with Vitamin E and Argan Oil, Livon instantly cuts through frizz and gives you salon- smooth hair with an ultra-glossy finish. It helps tame the frizz giving you the perfect opportunity to flaunt your hair and style it for a perfect occasion. So, make this product a part of your hair styling routine and step out with the confidence of a salon-finished look, always! Livon Serum is available in 20ml, 50ml & 100ml bottles at leading department stores and on e-commerce websites like Amazon, Myntra, Nykaa and Flipkart. Also, there is a Livon for every hairstyling need.

For hair with natural long-lasting Shine –

Parachute Advansed Jasmine Hair Oil: We all want hair that not only looks beautiful but also radiates a healthy shine. Parachute Advansed Jasmine Hair Oil is a non-sticky, lightweight hair oil. Enriched with vitamin E, it helps reduce hair damage and repairs and strengthens your hair thereby restoring the natural, long-lasting shine your hair deserves. This product combines the goodness of Coconut hair oil with the soothing aroma of Jasmine, resulting in an enchanting scent that soothes the senses, leaving you feeling refreshed. Parachute Advansed Jasmine Hair Oil is now available in 45ml, 90ml, 190ml, 300ml, 400ml and 500ml bottles at leading department stores and on e- ommerce websites like Flipkart and Amazon.

For soft hair that gives you the freedom to style as you wish –

Parachute Advansed Aloe Vera Enriched Coconut Hair Oil: Super soft, nourished hair is the key to expressing your unique personality. Parachute Advansed Aloe Vera Enriched Coconut based Hair Oil, a light-weight & non-sticky hair oil, is just what you need. The nourishment of Coconut and the conditioning benefits of Aloe Vera give you soft hair that give you the freedom to style and wear your hair just the way you want to, with utmost ease. Parachute Advansed Aloe Vera Enriched Coconut based Hair Oil is available in 90ml, 150ml, 250ml, and  400ml bottles at leading department stores and on e-Commerce websites like Amazon and Flipkart.

For Nourished hair – Parachute Advansed Gold:

 Parachute Advansed Gold Hair Oil, enriched with the goodness of Coconut has the unique ability to go up to 10X deep and provide your hair with the superior nourishment that it needs, giving you truly beautiful hair. And hair that is nourished from within has a life force of its own. So, choose only the best that your hair truly deserves. Parachute Advansed Gold Hair Oil is now available in 90 ml, 190 ml and 400 ml bottles at leading department stores and on e-commerce websites like Amazon, Nykaa and Flipkart.

For Long, Thick and Black hair – Parachute Advansed Sampoorna:

 If you believe in giving nothing but the best nourishment to your hair, then start regularly oiling your hair with Parachute Advansed Sampoorna. This all- encompassing hair oil with the goodness of 5 exceptional herbs such as Hibiscus,Curry leaves, Methi, Amla and Aloe combined with the goodness of Coconut is here to give you long, thick and black hair. Parachute Advansed Sampoorna is now available at all leading retail outlets across Tamil Nadu and Karnataka. It is also available on e-commerce websites like Amazon and Flipkart.

For Longer, Stronger, and Healthier Hair

Parachute Advansed Onion Hair Oil:

 If you’re looking to prevent hair fall and hair thinning, Parachute Advansed Onion Hair Oil is exactly what you need. Enriched with two – the goodness of Coconut and the power of Onion, it helps your hair grow longer, stronger, and healthier. Onion extract is rich in antioxidants that promote hair growth. Coconut is loaded with vitamins, triglycerides, and natural polyphenols that provide deep nourishment to hair. Parachute Advansed Onion Hair Oil is available in 200ml bottles at leading department stores and on e-commerce websites like Amazon and Flipkart.

For strong and beautiful hair: Nihar Naturals Hair Oil

 Now you can get thick & beautiful hair with Nihar Naturals Hair Oil which consists of Coconut, Methi and Jasmine. Coconut and Methi have vitamins & nutrients that make hair thick, strong, soft & shiny. Jasmine extracts give a pleasing fragrance to your hair. Nihar Naturals is a light, non-greasy hair oil, just right for beautiful hair. Nihar Naturals Hair Oil is available in 90ml & 200ml bottles in all leading outlets across West Bengal.

For Damage Repair – Hair & Care:

The all-new Hair & Care Pro Blend Damage Repair Oil & Shampoo is a remarkable blend of three natural ingredients  Avocado, Aloe Vera & Olive Oil – that help protect your hair from the potential damage caused by styling heat, colouring, chemicals and pollution. Say no to hair damage seen in the forms of hair breakage, frizz & split ends, making hair look dull & rough. With regular use, this repairs up to 100% of Damage  Avocado fortifies hair strands, enhancing overall hair health, while Aloe Vera provides deep conditioning and reduces dryness & hair fall. Olive oil, known to be rich in Vitamin E and antioxidants, provides strong and nourished hair. Hair & Care Pro Blend Damage Repair Oil & Shampoo will be available in a combo of 300 ml+300ml, on leading e-commerce websites like Flipkart & Amazon.

Women’s Day Gifting: Tinge Cosmetics Launch Handmade Gifting Sets for Women’s Day

Gift a journey of beauty this women’s day to your favorite woman with Tinge’s curated sets for face, eyes and lips handmade to perfection. Each of their four unique sets are crafted with their best selling products suiting different needs & occasions.

All sets are planned keeping in mind Indian skin tones and Indian weather making it an apt gift this season. Each set is curated with four to five products from face wash, moisturizer, lip balm, lip mask, lipstick, mascara, eye pencil, eye liner, multishade stick, makeup brushes and brush cleaner. One can choose one or all of the four sets to give to the special women in their life be it their mother, daughter, sister, friend or spouse. The four sets are:

  • A Tinge of Joy
  • A Tinge of Love
  • A Tinge of Hope
  • A Tinge of Gratitude

All their products are Dermatologically tested. Vegan, Cruelty free and suitable for all skin types.

Set - A Tinge of Gratitude

Glam up the inner Diva of your favorite Woman this Women’s Day and let them adorn the comfort and beauty that transcends the ordinary.

Available Online:  Amazon, Nykaa, Myntra

Available Offline: Mumbai, Bengaluru, Goa


A Tinge of Joy:

This face kit is a set of four products: A multishade stick, mascara, eyeliner and eye pencil.

Revel in the velvety-smooth application as the Multishade Stick Stranger effortlessly glides across your skin, leaving behind a rich and luscious pigment in a light pink hue. Poses no risk of irritation even with daily use. The vibrant, full coverage stick is apt to use on eyes, lips and cheek. The Grease Mascara is enriched with natural gums that helps create a long-lasting film that not only accentuates but also sets your lashes with a remarkable staying power. Infused with Vitamin E, this mascara strengthens, lengthens, and thickens your eyelashes over time. It is a nourishing treatment for your lashes that prevents breakage and keeps your eyelashes healthy. The single stroke Spider Eyeliner is a highly pigmented black, water resistant liner enriched with Vitamin E. Intensify your eye makeup with a lavish, full coverage eye pencil – Dark knight that transforms your look with every application.

A Tinge of Love:

This face kit is a set of five products: A face wash, face moisturizer, 2 face brushes and a brush cleaner

The deeply moisturizing Tinge Face Wash comes with the benefits of five natural plant extracts and AHA’s to promote healthier and younger looking skin. It stimulates cell rejuvenation that leaves your skin feeling fresh and smooth. The Appetite Moisturizer improves hydration, supports barrier function and quenches skin’s thirst for the ultimate reflection of wellness. It strengthens the corneum layer of the skin and shows visible hydration in 8 hours of application. The All Rounder Brush and Concealer/Contour Brush are handmade sheesham wood brushes designed by Sabrina Suhail, Founder, Tinge Cosmetics and are apt to use for multiple uses. Comes with synthetic fiber and brass ferrule giving it an aesthetic look. The brush cleaner is a game-changing formula designed to elevate your makeup application experience by providing instant cleansing and sanitization. Enriched with glycerin the cleaner keeps your brushes both impeccably clean and luxuriously soft.

A Tinge of Hope

This face kit is a set of four products: The Channel Lip mask, Epic crush Lipstick, Soot Mascara and Dark Knight eye pencil.

The Channel lip mask is effective in restoring lip hydration and healing chapped lips. They nourish the lips from within and revive the natural color of lips with continued use. The super moisturizing wax lipstick – Epic Crush is a full coverage vibrant brown-pink hue. It is rich in antioxidants and works as a good treatment for anyone with constant dry lips. The Soot Mascara is enriched with natural gums that helps create a long-lasting film that not only accentuates but also sets your lashes with a remarkable staying power. Infused with Vitamin E, this mascara strengthens, lengthens, and thickens your eyelashes over time. It is a nourishing treatment for your lashes that prevents breakage and keeps your eyelashes healthy. Intensify your eye makeup with a lavish, full coverage eye pencil – Dark knight that transforms your look with every application.

A Tinge of Gratitude

This face kit is a set of five products: The Appetite Moisturizer, Unread Lip Mask, Earth wax Lipstick, Grease Mascara Soot and Hamlet eye pencil.

The Appetite Moisturizer improves hydration, supports barrier function and quenches skin’s thirst for the ultimate reflection of wellness. It strengthens the corneum layer of the skin and shows visible hydration in 8 hours of application. The Unread lip mask is effective in restoring lip hydration and healing chapped lips. It easily penetrates the lips, thus nourishing the lips from within and reviving its natural color with continued use. The super moisturizing wax lipstick – Earth is a full coverage sandstone brown-pink hue. It is rich in antioxidants and works as a good treatment for anyone with constant dry lips. The Grease Mascara is enriched with natural gums that helps create a long-lasting film that not only accentuates but also sets your lashes with a remarkable staying power. Infused with Vitamin E, this mascara strengthens, lengthens, and thickens your eyelashes over time. It is a nourishing treatment for your lashes that prevents breakage and keeps your eyelashes healthy. Intensify your eye makeup with a lavish, full coverage brown coloured eye pencil – Hamlet that transforms your look with every application.

Prega News Celebrates Women Who Balance Professional and Personal Commitments

National, February 26, 2024: Prega News, the leading pregnancy test kit brand from Mankind Pharma, released a new video campaign titled #SheCanCarryBoth leading up to International Women’s Day on March 8th. The uplifting video highlights and celebrates women who gracefully balance their professional and personal responsibilities.

The video features acclaimed actress Pooja Gor as Meenal, a dedicated teacher in the final weeks of her pregnancy. Despite her condition, Meenal is committed to the education of her students. She selflessly provides extra classes and support to the weaker 12th grade students to help them pass their upcoming board exams. While the rest of the school staff might have written off the children who fail their exams, with some even suggesting Meenal focus on her own unborn child, she carries on because after all, these are her children too.

“With #SheCanCarryBoth, we wanted to showcase an inspiring woman who embodies strength, compassion and purpose in playing her dual roles as an educator and mother-to-be,” said Joy Chatterjee, Associate Vice President, Sales and Marketing Head of Mankind’s Consumer Business Unit. “Meenal’s story reflected the quiet struggles of women everywhere who balance professional expectations and personal duties with grace.”

According to a Quint report, ‘Approximately 50% of working women continue to work through their pregnancy with an unwavering commitment.’ Aligning with this sentiment, the affirmative message of #SheCanCarryBoth is a reinforcement of Prega News’ commitment to celebrating and empowering women across India. This also particularly resonates with Mankind Pharma, which has a sizeable number of women employees in its workforce.

“We are proud to have honoured women like Meenal who uplift their communities through small daily acts of courage and kindness,” Chatterjee continued. “Mankind Pharma is dedicated to creating positive social change and progressive values. The #SheCanCarryBoth video champions gender equality by showing an inspirational woman thriving in both her career and family life.”

With its mix of humour, emotion and insight, the #SheCanCarryBoth video aims to entertain and inspire viewers while highlighting important social issues. As India’s #1 pregnancy test kit, with an 85% market share, Prega News is well-positioned to raise awareness on women’s empowerment and equal access to opportunities. As the brand moves into the complete neonatal and maternity care market, the #SheCanCarryBoth video is the latest initiative aligned with Prega News’ commitment to promoting diversity, inclusion and women’s advancement across India.