CARE Hospitals Unveils Inspirational Video Campaign “ChapterofHope” On World Cancer Day

Hyderabad, India – February 5, 2024 – CARE Hospitals, a leading multi-speciality hospital in India, announced the launch of its latest video campaign, “ChapterofHope,” commemorating World Cancer Day. This initiative aims to raise awareness and extend support to cancer patients, emphasizing the profound strength found in hope.

The campaign, underscored by the theme #ChapterofHope, portrays each day of the cancer journey as a page in a book, symbolizing stages and milestones. It resonates deeply with individuals battling cancer, acknowledging their challenges while highlighting their inherent resilience and unwavering hope.

The heart of the campaign lies in a poignant narrative centered around the life of a vlogger, chronicling a year of his experiences. The video is meticulously crafted to capture slice-of-life moments, revealing that amidst the shadows of a life-threatening illness like cancer, there are bright and optimistic glimpses. It underscores the transformative power of hope, illustrating how a tiny ray of light can illuminate even the darkest days.

 world cancer day

“Our intent with this film is to impart a message of hope—to redefine cancer not as the conclusion of one’s story but as another #ChapterofHope,” shared a spokesperson from CARE Hospitals. “We endeavor to uplift the spirits of those confronting cancer, fostering a sense of optimism. Our dedicated teams of cancer experts and specialists stand committed to delivering advanced treatment and compassionate care, accompanying patients every step of their journey.”

The “ChapterofHope” video campaign is poised to inspire and empower individuals affected by cancer, urging them to embrace hope as an essential companion in their fight against the disease.

World Cancer Day 2024: Dr. P. Vijay Karan Reddy, HOD & Senior Consultant Radiation Oncologist

Every year on February 4th, the global community comes together to observe World Cancer Day. This day serves as a powerful platform to raise awareness about cancer, celebrate the lives of those affected, and mobilize collective efforts to combat this disease. It’s a day of solidarity, where individuals, healthcare professionals, and organizations unite to advance cancer care and prevention.

Each year, World Cancer Day is anchored around a theme that guides activities and messages. The theme for 2024 is “Close the Care Gap,” focusing on equity in cancer care. This theme underscores the disparities in cancer care access and aims to bridge the gap, ensuring that everyone, regardless of their background or location, receives the care they need

Dr.p vijay karan reddy

The magnitude of the problem – There are 14L new cancer cases diagnosed in 2021 alone, and to give u a little perspective – that translates to 1 in every 8 women being diagnosed with breast cancer in their lifetime (breast cancer being the most common cancer)

How do we curb this growth year on year?

1. Follow a healthy lifestyle – exercise every day/ eat right

2. Stop smoking and encourage everyone around you to stop smoking and stay away from smoke

3. Stay away from tobacco – smoke or smokeless

4. Control your drinking and never mix alcohol with smoking

5. Be conscious of the environment where u work and live- away from any kind of


6. Get regular health check up done especially for people who are 50yrs and above.

7. If you have a family history of breast, ovary or stomach, colon etc, – be sure to get yourself screened regularly- all you need is to spend half a day once a year for a cancer check

8. Educate your family, friends, community that cancer is not a death sentence – 70 percent of all cancers are curable when detected early and that a normal life after Cancer is possible and it is a reality !

World Cancer Day Spotlight: Experts views on Tackling Karnataka’s Cancer Challenge

Bengaluru, February 03, 2024: Karnataka carries a staggering cancer burden, with the second highest reported rate among all Indian states covered by population-based cancer registries (PBCRs). Data reveals a staggering 151 cases per lakh population, mainly cervical ovarian and breast cancers which translates to a significant public health challenge.

Despite a rising burden, personalized medicine offers tailored therapy. Recently, India witnessed a beacon of hope in the form of precise cutting-edge treatments and personalised care approaches. For instance, standing at the forefront of precision therapy for cancer, is the newly introduced CAR-T cell therapy, NexCAR19. According to medical oncologists, this gene-modified cell treatment offers a single-infusion approach that significantly improves quality of life at a fraction of the global cost. The arrival of CAR-T program in Karnataka marks the start of a new era of personalized cancer care. It opens avenues for newer therapies and solutions for patients with relapsed or refractory B-cell lymphoma and B-acute lymphoblastic leukaemia.

A cancer diagnosis often comes with an overwhelming amount of information for patients to sift through and remember. In the intricate tapestry of cancer care, case managers emerge as vital navigators, offering a beacon of support for those traversing the challenging terrain of diagnosis and treatment. Medix Global, which offers a unique healthcare management model, further amplifies this support by offering its Personalised Cancer Care Case Management services as a pillar of support for patients and their families. “No two cancer journeys are identical,” says Medix Global’s Founder and CEO, Ms. Sigal Atzmon. “That’s why we tailor our services to each patient’s unique needs. We delve into medical history, personal circumstances, and treatment goals, crafting a precise, personalised care plan just for them. Ultimately, we aim to empower patients, navigating the intricate landscape of cancer care with compassion while leveraging both global and local expertise”, she said.

Medix Global aims at bringing in a fundamental change in how healthcare is delivered and consumed in India. Dr. Ankit Kumar Gupta, Senior Case Manager Doctor at Medix Global’s Mumbai Office emphasises on how their model is a movement away from a one-size-fits-all and fragmented approach towards more advanced, nuanced, patient-specific and holistic cancer care. “By implementing our uniquely managed care models across India, Medix flattens the inequality of care curve, reduces unwarranted healthcare variations between doctors, hospitals, cities, regions, countries and more, making quality healthcare borderless”, he said.

“The impact and improvement in medical outcomes that we have demonstrated speaks for itself”. Added Ms. Atzmon. “In 7.8% of the oncology cases managed, we changed the diagnosis and helped reach an accurate diagnosis. This includes, the type or subtype of cancer, staging of the tumour or extreme cases in which the patient was wrongly diagnosed and did not have cancer at all. In 54.1% of the cases, our specialists have recommended a different and more optimal, personalised treatment regimen. In 11.5% of the cases we helped, our patients avoid significant unnecessary treatment, procedures or surgery that was either not in line with the medical guidelines or not indicated for their condition.”

Personalised Cancer Management is crucial not just for better patient outcomes but also for the sustainability of healthcare systems at large. Such transformative approaches to healthcare shine as opportunities for individuals, insurers, employers and healthcare providers alike to ensure a healthier, more sustainable future.