Archives June 2023

Sachsenring calls Marquez and the Repsol Honda Team, Mir continues recovery

Sachsenring calls Marquez

Sachsenring,15th June 2023 Marc Marquez aims for better results at the historically happy hunting ground at the Sachsenring, a circuit where he has taken 11 wins in his last 11 appearances there.

Since 2010, the Repsol Honda Team have claimed 11 wins at the unique Sachsenring circuit. The German track’s 3.67 kilometers are unlike any others on the MotoGP World Championship calendar, an undulating rollercoaster of predominately left-hand bends. From 2013 onwards, Marc Marquez has been the ‘SachsenKing’ and authored a number of incredible results in Germany – most recently in 2021 when he took an emotional first win after his 2020 injury.

The #93 enters the weekend with the same focus and determination as each year before but the challenge in MotoGP only continues to grow. Mugello proved to be a difficult weekend for the Repsol Honda Team and Marquez, a crash in Sunday’s race a frustrating end. From one of the calendar’s fastest circuits to one of its slowest and most technical, the change in circuit layout an interesting proposition as Honda HRC continue to work on improving the Honda RC213V.

Upon returning home, Joan Mir underwent an MRI at the Centre d’Imatge Diagnostica de la Dra. Cuesta in Andorra. It revealed a significant contusion on his right hand with synovial fluid and inflammation, limiting the strength and mobility of his right hand. Taking into consideration the results of the MRI, Mir will not participate in the German GP. He will travel to Palma to visit his trusted traumatologist, Dr. Juan Garcias, to evaluate the best treatment and recovery plan of the injury to his right hand, in order to return as soon as possible. He will not be replaced for the German GP.

Marc Marquez

“When you have a difficult weekend the best thing that can happen is to go racing straight away – and this is exactly what we get to do. We arrive in Sachsenring, a track I have always enjoyed a lot and had a lot of success at. Of course, I arrive wanting to do well, my focus and determination is at 100% like always. There will be many challengers this year and we need to work well from the start of the weekend to prepare for Saturday and Sunday and keep working with Honda to improve.”

Flipkart unveils Glam Up Fest – the ultimate platform for Beauty and Grooming brands to showcase their products

Mumbai, 15th June 2023 As part of its consistent efforts to strengthen the brand’s position as the go-to destination for beauty and grooming, Flipkart, India’s homegrown e-commerce marketplace debuts its first-ever on-ground Glam Up Fest. Flipkart hosts one of the most awaited shopping events of the year, the Glam Up Fest, at the Grand Hyatt, Mumbai, on the 16th of June. This on-ground extravaganza is set to dazzle beauty enthusiasts with an unforgettable experience. The fest will bring together a curated set of Beauty and Grooming brands, celebrities, and around 300 influencers to celebrate the shopping extravaganza.

This on-ground event will bring together experiential zones featuring brands such as MyGlamm, L’Oréal, MamaEarth, Nivea, Minimalist, Lakmé, Brut and Beardo, among others including iconic beauty and makeup collections such as lipsticks, face serums, foundation, fragrances and transformative wellness products. It will also see participation from renowned beauty and technology experts including Mohit Yadav, Founder, Minimalist, Meghna Apparao, India E-commerce Head, Facebook and Sukhleen Aneja, CEO, Good Glamm Group, sharing their knowledge through interactive fireside chats, discussing the contemporary symbiosis of beauty, personal care and technology.

Ahead of the Glam Up Fest, Kanchan Mishra, Senior Director, Consumables (FMCG), Home and General Merchandise, Flipkart, said, “We at Flipkart are thrilled to host the Flipkart Glam Up Fest and kick-off the Sale on the app. With multiple brand launches, insightful panel discussions, immersive brand experience, and exciting collaborations, this fest is set to be an exciting addition to the country’s contemporary beauty landscape. In our commitment to unlock unparalleled value in the beauty and lifestyle shopping experiences for our customers across the country, the Flipkart Glam Up Sale and Glam Up Fest is a testament to our consistent efforts in this regard.”

The Glam Up Sale will be live from June 16 – June 18 on the Flipkart app, offering a plethora of curated cosmetics, skincare, and more. It will bring more than 40+ brands together to bring a wide selection of beauty and personal care products including cosmetics, skincare, nutrition, and hair care to millions of customers across India. With contemporary technology-led features such as Image Search, Video Catalog, Virtual Try-Ons, Video Commerce and Top Filters, and backed by a robust supply chain that will cater to all serviceable pin codes in India, the event seeks to connect with beauty enthusiasts across the length and breadth of the country. Beloved premium and D2C brands including Minimalist, MyGlamm, Beardo, Mamaearth, Pure Essence and Bella Vita and many more will offer attractive deals.

Flipkart is going the extra mile to enhance the beauty and shopping experience for its customers by also debuting its first-ever on-ground Glam Up Fest. The meticulously curated event will offer customers a unique opportunity to explore an extensive range of offerings while unlocking the highest value, through immersive and interactive experiences. Flipkart promises to be a celebration of all things beauty, fashion, and technology with an extensive range of brands, products, great deals, and unique experiences including technology zones and panel discussions. Committed in its endeavour of creating unparalleled virtual shopping experiences, Flipkart aims to redefine the beauty landscape by hosting its biggest beauty festival to date.

Crypto Taxation platform TaxNodes Raises $1.6 Mn in Seed Fund Amidst Funding Winter

Crypto Taxation platform

Bangalore, 15th June 2023 – TaxNodes, a crypto tax computation and expert-assisted ITR filing platform, today announced the successful completion of its seed funding round, securing $1.6 million amidst the challenging funding winter. In this round, notable veterans in the web3 and wealth tech space, including Rahul Pagidipati, CEO of ZebPay and an experienced angel investor, Nischal Shetty, CEO, Shardeum & Founder of WazirX, Ashish Singhal, Co-Founder & CEO, CoinSwitch and Ajeet Khurana, Founder of Reflexical, have invested in the company founded by Avinash Shekhar, a chartered accountant and former CEO of one of the oldest Crypto Exchanges.

The successful funding marks a significant milestone for TaxNodes and the company intends to utilize these funds to bolster its mission of simplifying tax computation, and providing end-to-end solutions for individuals navigating the complexities of crypto taxation. The company is developing an AI-assisted tax advisory model for individuals and corporates to provide control & compliance using GPT-like Large Language Model.

Since its inception, TaxNodes has witnessed a 5X month-on-month spike in its customer base. The company is poised to play a pivotal role in ensuring a safer and more compliant crypto ecosystem, facilitating smoother operations and regulatory adherence.

Additionally, TaxNodes has recently announced partnerships with crypto exchanges like ZebPay, WazirX and Giottus and is focused on helping crypto users to comply with tax laws. TaxNodes will also help Crypto exchanges to increase their internal controls and automate reconciliation & accounting.

Commenting on the development, CA. Avinash Shekhar, Founder & CEO, TaxNodes said, ”We are thrilled to have successfully completed our seed funding round and delighted to see that seasoned leaders from the crypto ecosystem are placing their trust in TaxNodes. This funding will enable us to provide a complete solution for crypto natives making it easier for them to handle their tax obligations. With our advanced tax computation engine, a team of seasoned crypto experts, and a full-stack solution, we aim to simplify the complexities of crypto taxation and filing, ensuring accuracy, compliance, and peace of mind for our users. Furthermore, this investment will propel our research and development efforts to create innovative products that cater to crypto exchanges, investors and Finance professionals, including Crypto auditors.

Crypto has witnessed significant movement towards regulations, compliance and specific taxation rules, leading to an increased need for specialized tax management tools. TaxNodes recognizes the challenges faced by crypto natives in accurately computing profits and losses, reconciling transactions across multiple centralized and decentralized platforms, and fulfilling tax obligations.

Mr. Nischal Shetty, CEO, Shardeum & Founder, WazirX, said, “I am thrilled to join hands with TaxNodes. The team at TaxNodes has an exceptional understanding of Crypto business and taxation. I believe in their vision and I am confident that TaxNodes will help in compliance and controls in the Crypto space. I look forward to supporting their growth and success as they continue to disrupt the tax landscape.”

Mr. Rahul Pagidipati, CEO, ZebPay, said, “TaxNodes has immense potential to change the way crypto taxes are computed and filed. I am thrilled to be a part of this seed funding round and support their mission to simplify the tax computing process. With their innovative platform and expert assistance, individuals and businesses can navigate the complex world of crypto taxation with ease. I have no doubt that TaxNodes will play a vital role in shaping the future of crypto taxation. I have worked with Avinash for a long time and have complete confidence in his ability to lead TaxNodes to success.”

Aakash BYJU’S students from New Delhi and Noida scored well in NEET UG Result 2023

Aakash

New Delhi, 15th June 2023 Mimansha Moun, a student of Aakash BYJU’s Centre of Excellence (CoE) in New Delhi, was unbelievably consistent through her performance and run-up to NEET. The only student in the batch who repeatedly scored full 720 marks in internal tests, Mimansha was confident of doing well and has proved her teachers right with an excellent result. She scored 710 out of 720 in NEET UG 2023 and obtained an AIR of 33. She is also a female state topper of Delhi. She aspires to become a doctor like her elder brother who is currently studying at Maulana Azad Medical College in Delhi.

Mimansha joined Aakash BYJU’s in Class XI through ANTHE with an All-India Rank of 69 to pursue her dreams of becoming a doctor. She also received a scholarship reward of Rs. 20000 for her performance. When she was in Class IX, she loved Biology as a subject and decided that she wants to pursue it further. Her father works for the Oil & Natural Gas Corporation (ONGC) and her mother is a homemaker. They were supportive of her decision and encouraged her to focus on studying for the past two years. Her elder brother guided her firmly in her pursuit and told her about the work of a doctor and how important it is to help patients in need. Mimansha wants to pursue general medicine as a specialization.

Mimansha appeared for JEE – Mains in Class XII where she scored 99.7% in Physics & 99.98% in Chemistry in Session 1 and achieved 100% in Physics and 99.83% in Chemistry in Session 2. Her overall rank was 6397 in JEE Advanced. Mimansha gave the All-India Aakash Test Series (AIATS) and various FTs (Fortnightly tests) and also appeared for Olympiad exams at Aakash in the beginning. However, she was very clear about not sitting for any other competitive examinations in Class XII and dedicating all her efforts towards her one prime goal of NEET. If not a doctor, she would have considered attempting Indian Administrative Services and pursuing a public service role in future.

Talking about her choice of profession and preparation, Mimansha says, “I love how doctors interact with patients, try to understand their problems, and help them. I too always wanted to be able to do that. For the last two years, I only focused on my studies and didn’t really feel the need for entertainment much. At times when I was exhausted, I spoke to my parents and friends and sometimes watched movies. But I didn’t mind sacrificing a few delights like watching movies early on, which helped me prepare well and made my journey smooth towards the end.”

Mimansha was completely devoted to her studies and when Aakash gave a session break of 10 days for students to go home or travel, she chose to come back after just three days and study by herself at the facility. She also fostered a very healthy competition with her elder brother to score more and do well in her medical career.

At Aakash, Mimansha liked the thorough study methods of NCERT syllabus and how the teachers are supportive round the clock to clear doubts. “I used to get bored of the syllabus towards the end of the course, but my teachers always encouraged me to see things in a new light. I studied the syllabus very thoroughly and even asked the teachers tough questions which led them to think differently about a particular topic at times. I study late at night and don’t feel like sleeping but my teachers supported me when I found it difficult to wake up early and go for classes and helped me overcome the inertia.”

Mimansha listened to a lot of music to relax her mind. She also loves dancing which helped her stay fit and take her mind off studies when she needed a break. After the exams, she wants to make a record of sleeping for as long as 48 hours and wants to catch up on watching television series that she likes.

Congratulating Mimansha Moun, Mr. Abhishek Maheshwari, CEO, Aakash Educational Services Limited (AESL), said, “We congratulate the students for their exemplary feat. Jacob’s achievement speaks volumes of his hard work and dedication. The credit goes to the efforts put in by the student, proper guidance by the faculty and as well as the quality test preparation imparted at the institute. I would also like to extend our gratitude to the parents for being a constant support to their children. I wish Jacob all the best for his future endeavours.”

On the recently declared results Mr. Surinder Chauhan, Regional Director, Aakash Educational Services Limited (AESL), “We extend our heartfelt congratulations to the student for their exceptional accomplishment. Their remarkable achievement as the top scorer is a testament to their tireless hard work and unwavering dedication. We sincerely wish them the very best in all their future endeavors.

We would also like to express our deep appreciation to the faculty at Aakash BYJU’S, who tirelessly supported the student by clearing all their doubts and queries. The effective curriculum provided by Aakash BYJU’S, along with our unwavering commitment to our students, played a crucial role in this success.”

Mrs. Juhi Vyas from Durg, Chhattisgarh Emerges as Runner-Up in Mrs. India Inc 2022, Aiming for Mrs. Globe 2023 Crown

Mumbai: Mrs. Juhi Vyas, a sensational and determined individual hailing from the picturesque town of Durg in Chhattisgarh, has captured the attention and admiration of the entire nation with her recent achievement as the runner-up in the prestigious Mrs. India Inc 2022 pageant. Displaying unwavering dedication and a remarkable ability to overcome obstacles, Mrs. Vyas has become an inspiration to many.

Mrs. Juhi Vyas

The Mrs. India Inc 2022 pageant, renowned for celebrating the strength, beauty, and talent of married women, witnessed Mrs. Juhi Vyas mesmerizing the audience and judges alike with her grace, confidence, and undeniable charisma. Standing out from the crowd with her exceptional performance, Mrs. Vyas’s achievements are a testament to her commitment and unwavering spirit.

Mohini Sharma, the National Director of Mrs. India Inc, praised Mrs. Vyas’s accomplishments, stating, “Mrs. Juhi Vyas has showcased exceptional talent and poise throughout her journey in the Mrs. India Inc 2022 pageant. Her determination and unwavering spirit have been truly commendable. We are immensely proud of her achievements and believe that she has the potential to leave an indelible mark on the international stage at Mrs. Globe 2023. We wish her the very best in her pursuit of yet another significant milestone.”

Buoyed by her success, Mrs. Juhi Vyas is now setting her sights on an even grander stage as she prepares to compete in the esteemed Mrs. Globe 2023 international pageant. Mrs. Globe is a globally recognized beauty pageant that celebrates the beauty, intelligence, and philanthropic endeavors of married women from around the world.

With her sights firmly set on the Mrs. Globe 2023 crown, Mrs. Juhi Vyas is leaving no stone unturned in her preparation. Known for her unparalleled work ethic and determination, Mrs. Vyas has been relentlessly working on refining her skills, enhancing her confidence, and showcasing her immense talent to shine on the international stage.

Mrs. Juhi Vyas said, “I am honoured to have been chosen as the runner-up of Mrs. India Inc. 2022. This incredible recognition has given me the confidence to strive for even greater heights. The opportunity to represent my country and community on an international platform like Mrs. Globe is a dream come true. I am excited to showcase the rich culture and values of India while competing against talented women from around the world.”
Mrs. Vyas’s journey is an inspiration to all, proving that with unwavering determination, dedication, and the ability to overcome any obstacle, one can achieve extraordinary success. She serves as a role model for aspiring women, encouraging them to break barriers and pursue their dreams fearlessly.

As Mrs. Juhi Vyas gears up for the Mrs. Globe 2023 pageant, the town of Durg, Chhattisgarh, and the entire nation stands firmly behind her, extending their support and best wishes for her upcoming endeavor. The journey of Mrs. Juhi Vyas continues to captivate hearts, and she is poised to achieve yet another significant milestone in her illustrious career.

SecuRisk by WRMS Takes Center Stage at ITC Asia 2023, Wins the InsurTech Connect Asia Award

SecuRisk by WRMS

New Delhi, 15th June 2023: Weather Risk Management Services (WRMS), an agriculture and dairy risk management company, proudly announces its successful participation in ITC Asia 2023, one of the largest InsurTech events across the globe. Not only did WRMS showcase its revolutionary product, SecuRisk, an AI-enabled parametric insurance platform for emerging economies, catering to both insurers and reinsurers through its Dashboard and brokers and customers through its Mobile app, but it also proudly emerged as the recipient of the esteemed InsurTech Connect Asia Award.

ITC Asia 2023, held in Singapore brought together tech entrepreneurs, investors, and insurance industry incumbents from around the globe. WRMS seized the opportunity to demonstrate the groundbreaking features and far-reaching impact of SecuRisk, which garnered significant interest from executives, entrepreneurs, and investors in attendance. The SECURISK platform being quite recent with its far-reaching impact opportunities for carriers and customers alike became an engaging focal point in the conversations that resonated throughout the event. Discussions encompassed a diverse spectrum, spanning from exploring the comprehensive suite of programs and platform functionalities across the Asia-Pacific region to forging in-depth collaborations with insurers, insurtechs, and brokers from across the region.

Anuj Kumbhat, CEO and Co-founder of WRMS expressed his excitement about the event, stating, “ITC Asia provided an unparalleled platform for WRMS to showcase our commitment to developing climate, disaster, and agriculture risk transfer solutions. The overwhelming response and recognition we received for SecuRisk reaffirm our belief in the power of innovation and collaboration to transform the insurance industry.”

WRMS’s participation in the ITC Asia Awards proved to be a momentous occasion as the company emerged as the ultimate winner. The selection process comprised three rigorous stages, including nomination and shortlisting, ITC Asia Roadshow pitch sessions, and the grand finale of the ITC Asia Awards. Anuj Kumbhat delivered an impressive pitch about WRMS and the SECURISK parametric insurance platform, which captivated the ITC Expert Board and the audience.

The award not only validates the dedication and vision of the WRMS team but also opens new avenues for collaboration with global insurance partners. WRMS has already initiated follow-on conversations with interested insurance partners met during the event to introduce innovative parametric insurance solutions in their respective markets. This recognition and the relationships built at ITC Asia will accelerate WRMS’s impact across emerging economies.

Looking ahead, WRMS has exciting plans for the future. The company announced the beta launch of SECURISK in Q3 2023, inviting insurers, reinsurers, brokers, and distribution partners to register their interest for participation in the exclusive beta round. With the tremendous interest garnered at ITC Asia, WRMS aims to scale SECURISK to 50 countries by the end of 2024, striving to fulfill a significant global protection need estimated at $160 billion.

SecuRisk, WRMS’s flagship product, is a global parametric insurance marketplace that streamlines the creation, validation, beneficiary onboarding, policy buying, and claim management processes. Supported by a proprietary global data stack, SecuRisk addresses the challenges faced by emerging nations by offering simple product education and capacity-building solutions tailored to the needs of low-income communities.

Parametric insurance has proven successful in Europe and North America but remains underutilized in emerging economies due to limited expertise, resources, and data access. WRMS aims to bridge this gap by providing efficient, accessible, and reliable insurance solutions to rising economies, ensuring they can benefit from this option in the long run.

NTPC secures 433rd Rank by climbing up to 52 positions in Forbes’ Global List 2023

Mumbai, 15th June 2023 – NTPC Limited, India’s largest power generation company, has climbed an impressive 52 positions to secure the 433rd rank in Forbes’ Global 2000 List for 2023. This prestigious list, compiled by Forbes, recognizes the world’s largest companies based on four key metrics: sales, profits, assets, and market value.

The significant improvement in NTPC’s position in the Global 2000 rankings is evidence of the company’s steady expansion, sound financial condition, and persistent dedication to excellence.

In 2022, NTPC held the 485th rank, showcasing a commendable rise by 52 positions within just one year. This demonstrates NTPC’s commitment to scaling new heights of success and emerging as a strong force in the global market.

Among the largest Indian companies, NTPC has climbed one place to secure the 10th rank in 2023. This ranking further solidifies NTPC’s status as a leading player in India’s corporate sector.

Amrita Vishwa Vidyapeetham researchers develop India’s first device to turn eye signs into speech

Amrita Vishwa

Mumbai/ 15th June 2023 – Researchers at Humanitarian Technology (HuT) Labs of Amrita Vishwa Vidyapeetham, ranked the 7th Best University in India in the 2023 National Institution Ranking Framework, have developed Indias first device that enables people with speech impairment to communicate with the world by using simple eye signs.

The device, called Netravaad, consists of a camera, display, speaker, controller and a rechargeable battery that lasts for six hours on a single charge. The camera detects the eye sign of the user, which is converted into alphabet, word or a sentence by a customized AI algorithm called Sharani. The detected word and sentences are displayed on the screen. In addition, the voice through speakers helps the external world understand the patients feelings, and the patient also gets a feel of speaking to others. Netravaad will advance in its development and become available in regional languages such as Malayalam and Hindi. Additionally, the user interface will be highly interactive, ensuring a comfortable experience for users.

Said Prof. Rajesh Kannan Megalingam, Director, Humanitarian Technology (HuT) Labs, Associate Professor, ECE Dept. Head, Amrita Center for Advanced Robotics, “For communication, we created a new language using eye signs, called Netravaani. It allows users to utilize all 26 English alphabets to create any word and sentence. It also supports the numbers 0 to 9, with which the users can create any number. Thought the device is currently set in English, Netravaad is also undergoing regional language trials in Malayalam and Hindi. More languages are planned to be added in the future.We intend to make a highly interactive user interface to increase the comfort level of patient as its future phase.”

Netravaad is portable and lightweight device that can be adjusted to any position for the patient’s comfort. It can be used while sitting in a chair, lying on the bed or even while traveling. The Netravaad Unit houses a display monitor, camera, speaker, a smash box and a rechargeable 24V battery. The complete unit is housed in a box and positioned on a swivel platform that can be adjusted to face in any direction as needed. The camera detects the users eye movements and converts them into words or sentences, which are displayed on the screen and verbalized through the speaker.

Prof. Kannan further added, “Netravaad supports two different modes, English 1 and English 2. In the first mode, patients can select the ten most used words for day-to-day activities, allowing for quick communication with caretakers or family members for any immediate need. The English 2 mode has word, sentence, and number sub-modes. In the word or sentence sub-mode, users can form any word or sentence, respectively, with eye signs. An advanced prediction algorithm also allows them to select pre-defined words or sentences. In the number sub-mode, the users can communicate numbers. The patient can choose any of the mode or sub-mode using the eye sign. The device is user-friendly. Patients are giving training on the device according to their health condition, after which they can easily communicate using Netravaad.”

The patients are trained before they can use Netravaad. The duration of the training varies depending on the patients’ health condition. In addition to training, all the instructions for using Netravaad are displayed on the screen and voice instructions are given using the speaker. After completion of the training, the patient can easily follow the instructions given by the device and communicate with the external world through the voice of Netravaad.

Eye sign language is a process to estimate and track the line of sight of a person, or simply, where a person is looking. It has mainly five categories of eye signs including left, right, top, close and center.

Witness the Mouth-Watering New Menu at Enchante Café

Witness the Mouth

Hyderabad: 14th June 2023: Enchante café and confectionery is all set to launch its new menu this season. The café is popularly known for its wholesome baked goods, refreshing beverages and luscious & delicious dishes with traditional flavors and global cuisine. The new menu is meticulously planned to redefine culinary art that meets the alchemy of modern presentations and cooking techniques and let you have a unique fusion dining experience.

Experience the mind-blowing food illusion to treat your taste bud with the mouth-watering new menu that includes soups and salads like Cream of Broccoli & Almond, Burnt Corn Chowder, Watermelon & Feta Salad, and Greek Salad and others.

The appetizers and main course include dishes such as Rosemary Grilled Chicken Crostini, Minty Cheese Croquettes, Grilled Chermoula Chicken, and Corn on Toast, Shish Touk, Mozzarella Cheese Sticks and Quesadillas, Mushroom Risotto, Cannoleni Florentine, Roast Chicken with Veggies & Demi Glaze Sauce, Chicken Parmesane.

There are some breads and wraps added to the menu such as Croque Monsieur Sandwich, Lebanese Platter and Black Olive and Sundried Tomato Bruschetta has also been introduced in the menu.

“Speaking on the New Menu launch Ms. Deepa Dadu, Founder, Enchante said, “We at Enchante Café are constantly innovating by adding new dishes to our Menu to create excitement for our guests and patrons. We want our customers to get better experience. The new menu features continental and Mediterranean cuisine”.

Speaking on the occasion Mr. Mahesh Tibrewal, Co-Founder of Enchante said, “The launch of our new menu marks an exciting milestone for us, as we strive to push the boundaries of taste and creativity. We have meticulously crafted each dish to deliver an extraordinary dining experience. From fusion-inspired creations to bold flavors, our aim is to surprise and delight our customers. We have poured our expertise and passion into every detail, and we can’t wait for our guests to savor the unique culinary journey we have prepared for them during this menu launch.

The spread will be available form 14-06-2023 onwards for breakfast, lunch and dinner. Come in to experience the New Menu at Enchante Café and Confectionery, Hyderabad.

Van Gogh Museum Wins at Licensing International Excellence Awards

Van Gogh Museum

15th June 2023, Amsterdam – The Van Gogh Museum has been awarded a Licensing International Excellence Award in the category Best Brand – Art, Design, Museum. The internationally renowned awards recognizing excellence in brand licensing spanning borders and languages were awarded on the 12th of June during the annual Licensing Expo in Las Vegas. By winning this award the Van Gogh Museum, which celebrates its 50th anniversary this year, receives global recognition for brand licensing, inspired by the life and work of Vincent Van Gogh. This year the museum was nominated for five Licensing International Excellence Awards.

Best Licensed Brand
The Licensing International Excellence Award in the Best Brand – Art, Design, Museum category is presented to a cultural institution or artists that produces creative, innovative products inspired by their own collection or archive. Other finalists were Keith Haring, the Metropolitan Museum of Art, the Victoria and Albert Museum, the National Palace Museum and the New York Botanical Garden. The Van Gogh Museum was also nominated for their collaborations with MUD Jeans, Monini, FILA, and Floral Street.

Marijn Veraart, Head of Licensing of the Van Gogh Museum: ‘We are immensely proud of the recognition by the licensing industry for the award Best Art, Design, Museum Brand. The Van Gogh Museum has been inspiring broad audiences for 50 years with the work and life of Vincent van Gogh. At the museum, but also with authentic products developed with Vincent van Gogh’s legacy in mind. This award is for years of hard work, for our passion for the art and the brand, and the teamwork with our local agents and partners.’

VGM 50.JPG

Licensing partnerships
In recent years, the Van Gogh Museum has entered into successful partnerships with renowned Dutch and international brands including Beddinghouse, MUD Jeans, Moleskine, Ecoffee Cup, Eastpak, and BE@RBRICK. The collaborations are driven by shared values and help the museum to inspire new and diverse target groups with the work and life of Vincent van Gogh. Since 2017, the licensing program has grown successfully by more than 255% and from around 10 licensees locally to more than 100 licensees worldwide. All products are developed with Vincent van Gogh’s legacy in mind, and the generated income supports the activities of the Van Gogh Museum. To mark its 50th anniversary in 2023, the museum has developed a special design inspired by the different flowers that Vincent immortalized in his paintings. This design was used to develop a range of anniversary product lines, in collaboration with licensing partners.