Archives June 2023

NAREDCO Launches “NAREDCO Eco Warrior” Initiative on World Environment Day

NAREDCO

New Delhi, 5th June 2023 In a remarkable effort to combat climate change and promote environmental sustainability, the National Real Estate Development Council (NAREDCO) has proudly initiated “NAREDCO Eco Warrior” on the occasion of World Environment Day. This groundbreaking initiative aims to encourage NAREDCO members to participate in a mass plantation drive at their projects and public places on 5th June, with a target of planting 10,000 trees.

NAREDCO, being a prominent industry body in the real estate sector, recognizes its responsibility towards protecting and preserving the environment. The “NAREDCO Eco Warrior” initiative signifies the organization’s commitment to sustainable development practices and creating greener spaces for future generations.

With the alarming rise in global warming and ecological imbalance, it has become crucial for all sectors to come together and take concrete actions. NAREDCO believes that real estate developers can play a pivotal role in transforming urban landscapes by integrating green practices into their projects. By fostering a culture of environmental stewardship, the industry can help mitigate the adverse effects of climate change.

Mr. Rajan Bandelkar, President of NAREDCO, expressed his enthusiasm about the “NAREDCO Eco Warrior” initiative, stating, “As responsible members of the real estate community, we have a collective duty to protect the environment and promote sustainable practices. By encouraging our members to participate in the mass plantation drive, we aim to create a positive impact on the environment and make our cities greener and healthier.”

Under the “NAREDCO Eco Warrior” initiative, NAREDCO members are urged to organize plantation drives at their respective projects and public spaces. The focus is not only on planting trees but also on nurturing and maintaining them to ensure their healthy growth. NAREDCO will provide guidance and support to its members to help them implement sustainable plantation practices effectively.

Furthermore, NAREDCO plans to collaborate with environmental experts and organizations to enhance the impact of this initiative. By joining forces with governmental bodies, NGOs, and local communities, NAREDCO aims to create a holistic approach to environmental conservation and promote a sense of shared responsibility.

NAREDCO encourages other industry bodies and organizations to join hands and support the “NAREDCO Eco Warrior” initiative, fostering a collaborative effort towards environmental sustainability.

Is Gurgaon the Next Fashion and Real Estate Hub after Mumbai?

Introduction: Gurgaon, a city synonymous with rapid development and bustling business activity, is set to witness a new wave of transformation in the fashion industry. Renowned fashion designer Akhilesh Pahwa, known for his exquisite designs and innovative approach, is all set to unveil his new store in the heart of Gurgaon. This move raises an intriguing question: Is Gurgaon poised to become the next fashion and real estate hub, following in the
footsteps of Mumbai?

Akhilesh Pahwa

Fashion Industry: A Dynamic Landscape The fashion industry is an ever-evolving domain, constantly seeking new avenues for growth and innovation. Over the years, Mumbai has held the distinction of being India’s fashion capital, with its vibrant fashion weeks, designer stories, and renowned fashion houses. However, with the emergence of Gurgaon as a thriving economic center, the fashion industry landscape is undergoing a significant shift. Akhilesh Pahwa: A Trailblazer in Fashion Akhilesh Pahwa, a visionary fashion designer, has been instrumental in redefining fashion norms and seting new trends. With a deep understanding of evolving consumer preferences and a keen eye for aesthetics, Pahwa has carved a niche for himself in the industry. His decision to establish a flagship store in Gurgaon reflects his belief in the city’s immense potential.

Gurgaon: The Rising Star of Real Estate Gurgaon’s transformation from a sleepy suburb to a bustling metropolis has been nothing short of remarkable. Boasting an impressive skyline, state-of-the-art infrastructure, and a thriving corporate culture, Gurgaon has become a magnet for real estate development. The city’s strategic location, proximity to Delhi, and excellent connectivity have further fueled its growth as a major real estate hub.

The Synergy Between Fashion and Real Estate Fashion and real estate have always shared a symbiolic relationship. The presence of high-end fashion brands and designer stores oNen serves as a catalyst for real estate development. With Akhilesh Pahwa’s new store poised to become a destination for fashion enthusiasts, Gurgaon’s real estate market is expected to witness a surge in demand for commercial spaces and luxury residences.

The Road Ahead for Gurgaon As Gurgaon gains prominence in the fashion industry, it is not inconceivable that the city may eventually rival Mumbai’s status as the fashion capital of India. Gurgaon’s cosmopolitan vibe, growing disposable income, and discerning customer base make it an ideal breeding ground for fashion entrepreneurs and designers.

Conclusion: Akhilesh Pahwa’s decision to establish a new store in Gurgaon signifies the city’s emergence as a powerhouse in the fashion and real estate domains. With its rapid urbanization, strategic location, and a population eager for the latest fashion trends, Gurgaon is poised to become a formidable competitor to Mumbai’s fashion throne. As the city embraces this new chapter, all eyes are on Gurgaon to witness its remarkable journey
towards becoming the next fashion and real estate hub of India.

Hyderabad’s Fortune Academy pioneers ‘Money Retreat’

The city’s ‘Money Breakthrough Specialist”

Dr Mani ‘Money’ Pavitra, drives the retreat

Hyderabad, June 03, 2023: We work hard, study well, and take all the trouble in life to earn more money. But we do very little to manage money well. As a result, many struggle even after making a huge fortune.

Dr Mani ‘Money’ Pavitra

Hyderabad-based Fortune Academy pioneered a novel concept and has come out with a unique ‘Money Retreat’. A three-day immersive learning and experience of Money Management. The retreat will be held at Park Regin, a resort-style luxury hotel in Goa for three days from June 5th to 7th

It offers transformative techniques to improve financial well-being. This is all an experience of learning. Some of the activities unheard before include Aqua silica Odyssey, Terra Transformation, Aether Accession, and Phoenix Ignition.

Giving details, Dr Mani ‘Money’ Pavitra, a Dental Doctor, now popularly known as ‘Money Breakthrough Specialist” said, “It’s weird and confusing that the most talented and smart people in the world are often the ones struggling to make fabulous money”.

Over the years, Dr Mani Pavitra has been through the whole financial roller coaster herself and mastered the scientifically proven mental models that attract wealth!

Giving highlights of the retreat Dr Mani Pavitra said, the Aqua Silica Odyssey employs breathwork exercises in water, symbolizing liquidity, to cleanse any mental blocks and revitalise your perspective towards wealth creation. The Terra Transformation grounds you to earthly realities, teaching you to appreciate and manage the resources you have efficiently. The Aether Accession promotes the flow of energy and opens the mind to a higher level of financial wisdom and opportunities. The retreat concludes with the Phoenix Ignition, symbolizing rebirth and renewal, helping participants to let go of any past financial mistakes and embrace a new path towards financial independence and prosperity. This retreat is designed to enhance participants’ financial consciousness and to unblock their path towards financial success

This retreat will give its attendees the most practical wealth manifestation tools they will ever have. They will get day-to-day actions, inspiration, kick-up-the-butt real talk, and loving advice, she added.

This model worked well for me. As an outcome of belief shifts, my income doubled, then tripled, and in a few years, I went from always struggling to make ends meet to being a financially successful entrepreneur.

From “not enough money,” I have reached a comfortable position, she added. Dr Mani Pavitra today is a very successful entrepreneur.

You can make money three ways—make more, manage well or spend less, she adds.

About a hundred Business owners, Couples and Single moms with kids are taking part in the unique ‘Money Retreat’.

Media Contact: Solus Media, D. Ramchandram, Mobile: 9848042020

Vestige Marketing celebrates 19 years of its journey with the theme Future Healthy

3rd June 2023 New Delhi – Vestige Marketing Pvt Ltd, one of India’s largest home-grown direct-selling companies with a vast portfolio in health, wellness, and personal care products, celebrates 19 years of operations since its inception in 2004. Expanding the core of its business — health — that connects its products, people, partners, in fact, the entire ecosystem, Vestige steps into the second decade of its operations with the visionary theme –Future Healthy.

Vestige Marketing, which is contributing to the growth of the wellness sector, has been driving their efforts to provide a healthy lifestyle for consumers with its finest range of products in the category of health & wellness. Vestige has also empowered and transformed the lives of millions of distributors across India,as well as international markets, providing access to health & wellness products for a better tomorrow.Over its journey of 19 years, Vestige celebrates the incredible legacy that it has built to empower individuals, nurture entrepreneurship, and create a positive impact in the world that can lead to Future Healthy. Vestige, with its meticulous strategies has relentlessly worked towards cultivating an exceptional level of trust, and respect and becoming future-ready.

The company’s vision encompasses helping people live a life of economic independence on their own terms. With a dedication to innovation and excellence, Vestige is poised to sustain its growth and success in the direct selling industry by introducing innovative health & wellness products for creating a better and healthier future for all.

Speaking on this occasion Mr. Gautam Bali, MD, Vestige Marketingsaid ‘’Achieving the milestone of 19 years is a great feeling. As we step into our 20th year, we envision creating a healthier world to ensure that everyone’sfuture is healthy with us. As we celebrate this joyous occasion, we reflect on our journey of bringing high-quality health & wellness products for our consumers. We are grateful for the unwavering support of our dedicated team, partners and customers who have been an integral part of our success. Together we will continue to pave the way of spreading wealth through wellness and aim to build a healthier and more resilient future’’.

Vestige endeavors to expand its wellness product segment by introducing multiple world-class products that enhance the health and well-being of customers. Keeping in mind the needs of new-age consumers, great emphasis on natural ingredients is a priority. The company recently introduced several new revolutionary products such as CMD (Concentrated Mineral Drops), Energy Booster, Absorvit Vitamins Sublingual Sprays etc. to address everyday wellness needs. With its commitment to innovation and excellence, Vestige is well-placed to continue its growth and success in the Direct Selling industry.

Vestige Marketing has created a large network of distributors that is constantly expanding year after year. It continues to enrich the lives of those who are a part of the company and those who believe in its healthcare & wellness products. In the coming years, the company is prepared to for its journey of continued growth, empowering its customers with robust products and immunity-boosting solutions.

ICICI Bank commits a contribution of Rs 1,200 crore to Tata Memorial Centre

Mumbai: ICICI Bank today announced a commitment to contribute Rs 1,200 crore towards Tata Memorial Centre (TMC), a premier institution that runs cancer treatment and research centres across the country.

ICICI Bank will donate the money from its CSR funds to set up three new buildings spanning over a combined area of 7.5 lakh square feet and equip them with state-of-the-art machines at TMC’s centres at Navi Mumbai in Maharashtra, Mullanpur in Punjab and Visakhapatnam in Andhra Pradesh.

With the largest contribution from any institution to TMC, ICICI Foundation for Inclusive Growth (ICICI Foundation), the CSR arm of ICICI Bank, will implement the initiative, which is likely to be completed by 2027.

With modern equipment and specialised multidisciplinary teams, these new centres of excellence in oncology treatment will provide advanced and evidence based therapies to nearly 25,000 new patients a year, doubling the present capacity and providing a significant boost to the country’s cancer treatment infrastructure.

ICICI Foundation has signed an agreement with TMC to express this commitment. Mr. Sanjay Datta, President, ICICI Foundation and Dr. R. A. Badwe, Director, Tata Memorial Centre signed the agreement in the presence of Mr. Girish Chandra Chaturvedi, Chairman, ICICI Bank and Mr. Sandeep Batra, Executive Director, ICICI Bank.

Mr. Chaturvedi also inaugurated the ICICI MRI Facility today at Tata Memorial Hospital at Parel in Mumbai in the presence of Dr. Badwe and Mr. Batra. This facility is equipped with an advanced MRI machine supported by ICICI Foundation.

Speaking on the occasion, Mr. Girish Chandra Chaturvedi, Chairman, ICICI Bank, said: “ICICI Bank has a long-standing legacy of being in service of the nation. In line with this philosophy, ICICI Foundation has been working continuously to improve the well-being of citizens through its various initiatives in the areas of environmental conservation, skill development for sustainable livelihood, affordable healthcare and community development projects. Over the years, ICICI Foundation has planted over 2.6 million trees across the country, created capacity of harvesting 17.1 billion litres annually of rainwater at 5000 rural schools and watershed structures, implemented rooftop solar panel for rural schools, benefitted more than 2.9 million lives through skilling initiatives, with more than half being women. It has also benefitted over 6.5 million individuals through its social initiatives and over 1.5 million lives through its healthcare initiatives. Overall, ICICI Foundation has positively impacted more than 10.9 million beneficiaries through its various initiatives.

Today, we are committing Rs 1,200 crore for building three new blocks at TMC’s centres at Navi Mumbai, Mullanpur and Visakhapatnam by 2027. As part of our commitment towards promoting healthcare, this initiative will enhance comprehensive cancer care services in different regions of our country by providing patients access to advanced and latest cancer therapies. These new buildings will also serve as regional referral centres and mitigate the need for patients to travel long distances to visit Tata Memorial Hospital at Parel in Mumbai.”

Adding on the occasion, Dr. R. A. Badwe, Director, Tata Memorial Centre, said, “We are extremely grateful to ICICI Foundation for embarking on one of the largest CSR initiatives to improve cancer care across the country. The infrastructure which is being added at the three hospitals of Tata Memorial Centre at Navi Mumbai, Visakhapatnam and Mullanpur will provide timely and high-quality treatment to people in the region at highly subsidised costs. It is critical that advanced cancer care is delivered closer to home so that more people from the region benefit from accessing such therapies.

The radiation therapy block at ACTREC, Navi Mumbai will play a vital role in not only providing timely radiotherapy to a large number of patients but will also be delivered with the most advanced techniques, both of which are critical for a successful outcome. Childhood and adult blood cancers are highly curable but require very intense therapies. The ICICI centres being established at Visakhapatnam and Mullanpur are dedicated children and blood cancer centres and will provide state-of-the-art multidisciplinary care. These centres will soon become regional hubs offering advanced therapies such as bone marrow transplant and cellular therapies to patients from the region.”

The salient features of ICICI Bank’s commitment are:

ICICI Foundation will set up an ‘ICICI Radiation Oncology Block’ at TMC’s Advanced Centre for Treatment, Research & Education in Cancer (ACTREC) at Navi Mumbai, Maharashtra. This block will be equipped with state-of-the-art radiology facilities including CT scanner and MRT, new facility for outdoor patients, laboratories and radiotherapy facility for in-patients. All these together under one roof will help reduce waiting time significantly for investigations and hence enhance the quality of treatment.

ICICI Foundation will set up two ‘ICICI Paediatric and Haematological Oncology Block’ at TMC’s Homi Bhabha Cancer Hospital and Research Centre at Mullanpur in Punjab and Visakhapatnam in Andhra Pradesh. These centres will provide an array of advanced equipment and therapies, which are required to treat paediatric and haematological cancer. The facilities will include intense chemotherapy, bone marrow transplantation, radiation therapy and newer immunotherapies like CAR-T cell, which are available only at super specialised centres. For the convenience of in-patient care, the centres will also have dedicated beds, day care units, ICUs, MRI and CT – PET Scan facility as well as laboratories for advanced testing including genetics, which are critical for treating paediatric and haematological cancers. These centres will also become regional referral centres in the entire southern and northern parts of the country.

World Environment Day | Quote | Sooraj Balakrishnan, Head of Marketing, Acer India

Sooraj Balakrishnan

By Sooraj Balakrishnan, Head of Marketing, Acer India. Request you to please share this with the relevant media.

“On this World Environment Day, let us unite against the grave consequences of plastic pollution. It is an environmental crisis that devastates ecosystems, imperils marine life, and threatens human health. Urgent action is paramount, and technology companies play a pivotal role in combating this peril. Through eco-friendly technologies and responsible consumption, we can reduce our reliance on single-use plastics and champion the principles of a circular economy. Collaboration among industry leaders, investors, policymakers, and governments is vital for lasting change. As a frontrunner in technology, Acer embraces its duty to minimize plastic waste across our operations. We actively seek sustainable alternatives, integrating them into our products and processes to pave the way for a more sustainable future. Acer’s Earthion initiative leads the charge in developing eco-friendly technologies and forging alliances with like-minded organizations. Together, we can spark innovation, raise awareness, and build a plastic-free future. Our collective actions today will carve an indelible legacy of sustainability for generations to come.”

Vidyamandir Classes Medical Plus successfully organised Biology Educators Summit 2023

Vidyamandir Classes Medical Plus

New Delhi: Artificial Intelligence (AI) is revolutionizing the healthcare landscape in India, ushering in a new era of improved patient care, advanced diagnostics, and minimally invasive surgical procedures. In order to highlight the same, India’s pioneers in training aspirants of JEE, NEET and other competitive exams, Vidyamandir Classes (VMC) Medical Plus Wing had organised an Educator’s Summit’2023 under the name of Biology.

The Summit was honoured by a distinguished panel of experts including Dr. Anjali Hooda – MBBS, MD in Internal Medicine from USA, Director – LiveNutriFit & Author of health prevention book “THINK WAT LIVE SMART”, Dr. Jitendra Nagpal-Senior Psychiatrist-Institute of Mental Health & Life skill Promotion, Mr. Saurabh Kumar- Chief Academics Officer (CAO), Vidyamandir Classes, Mr. Lakshya Singh-IIIT DelhiAlumnus and Dr. Gaurav Sharma – A neuroscientist & behavior psychologist, an alumnus of National Brain Research Centre who discussed and shed lights on the transformative impact of Artificial Intelligence on the healthcare ecosystem. Mr. Abhishek Sharma, Chief Business Officer (CBO) of Vidyamandir Classes, embraced the role of Moderator with enthusiasm, infusing the atmosphere with electrifying energy through his thought-provoking questions.

With the advent of AI technology, healthcare providers across India have gained unprecedented access to vast amounts of patient data, enabling them to make better-informed decisions, provide accurate diagnoses, and develop personalized/customized/tailor-made treatment plans. The panelists emphasized how AI-powered algorithms can analyze medical records, clinical images, and genetic data swiftly and accurately, leading to enhanced patient outcomes and more efficient healthcare delivery.

Mr. Saurabh Kumar, Chief Academics Officer (CAO),Vidyamandir Classes, shared insights on the impact of Artificial Intelligence in the Healthcare ecosystemstating, “AI has transformed surgical procedures, making them less invasive, more precise, and promoting faster recovery for patients. Robots guided by AI algorithms can assist surgeons during intricatesurgeries, offering greater precision, reducing surgical trauma, and minimizing post-operative complications. These advancements in surgical technology are revolutionizing the field and improving patient care.The growing technology is opening up new horizon for the medical aspirants in terms of research, knowledge, and career opportunities to grow rampantly.”

Mr. Abhishek Sharma, Chief Business Officer (CBO),Vidyamandir Classes, draws inspiration from the renowned words of Malcolm Gladwell in his bestselling novel Outliers: “10,000 hours of practice is the threshold for achieving mastery.’ Take a glance at luminaries like Bill Gates, Beatles, Mozart, J RobertOppenheimer and other extremely successful athletes in the Premier Leagues, or other Sporting Trailblazersand you’ll observe that they dedicated countless hours honing their skills to attain legendary status.”

“What’s truly unsettling is that AI has the potential tocompletely topple this paradigm. It can achieve mastery in a specific activity or sport with just an hour of practice. Basically, due to extremely high processing power, 1hour of AI = 10000 hours of human practice, 1year of AI = 10000 years of evolution. Unquestionably, AI will be a formidable game changer, poised to revolutionize the entire landscape. We have a choice,either to be in conflict with AI, or use it as a tool to collaborate & build something extraordinary”

The panelists emphasized that AI in healthcare extends beyond diagnostics and surgery, emphasizing its role in improving patient monitoring, disease management, and telemedicine. AI-powered wearable devices and remote monitoring systems enable continuous tracking of vital signs, facilitating early detection of abnormalities and timely medical interventions. Furthermore, telemedicine platforms leveraging AI algorithms allow patients to access medical advice remotely, bridging the gap between doctors and patients in remote areas.

Addressing concerns about data security and privacy, the panelists emphasized the importance of robust data protection frameworks and adherence to strict ethical guidelines. They highlighted that the development and deployment of AI in healthcare must prioritize patient privacy and data confidentiality to maintain public trust in these transformative technologies.

As AI continues to evolve, healthcare providers in India are embracing these advancements to redefine the healthcare ecosystem and provide superior patient care. The panelists agreed that the collaboration between medical professionals, researchers, and technology experts is crucial to further harness the potential of AI and drive innovation in the field of healthcare.

The insights shared by the panelists shed light on the immense potential of AI in reshaping the healthcare landscape in India. The growing expertise and dedication to leveraging technology for the betterment of healthcare have been instrumental in inspiring progress and ensuring improved patient outcomes.

5 Brands That Are Leading the Way in Sustainable Initiatives

In an era where environmental concerns are at the forefront, many brands are taking significant steps to adopt sustainable practices. These brands are taking initiatives and working towards reducing their carbon footprint, conserving resources, and promoting ethical practices. In this article, we will explore brands that are leading the way in sustainable initiatives, setting a positive example for others to follow.

1. Ecofy

Ecofy is a pioneering NBFC created to finance India’s green transition. Promoted by Eversource Capital, Ecofy’s vision is to be a catalyst in accelerating the transition toward a net zero-carbon world. It partners with individuals and small businesses who want to reduce their carbon footprint and restore balance to the planet. Ecofy offers loans for EV, rooftop solar, and small-medium enterprises providing E2E digital experience.

2. Nurture.farm

Nurture.farm is an open, digital platform for sustainable agriculture globally. At nurture.farm, our mission is to make agriculture simple, profitable and sustainable for generations to come. nurture.farm offers complete integrated solutions to secure sustainable outcomes. nurture.farm’s ecosystem reaches across the food system, expanding choice – making access transparent, affordable, and fast for all.

3. Aretto
At Aretto, we aim to reduce waste not only by reducing consumption with 3x growth in 1 shoe, but the manufacturing process for our uppers is also such, that it limits the waste produced. Our 3D knitting technology allows for a single machine to produce a complete shoe upper that can be directly connected to the shoe, resulting in less waste compared to traditional manufacturing methods. This, combined with our efforts to reduce consumption, allows us to minimise our environmental impact.

4. Locus

Locus, a cutting-edge technology company, is making significant strides in promoting sustainability through its innovative solutions. By focusing on optimizing logistics operations, it helps businesses reduce their environmental footprint, enhance efficiency, and foster a more sustainable supply chain. Through its advanced technology and commitment to sustainability, the company is playing a pivotal role in transforming the logistics industry. By promoting efficient resource utilization, reducing carbon emissions, and enabling data-driven decision-making, Locus is paving the way towards a more sustainable and environmentally conscious future for logistics and supply chain management

5. TCI

Transport Corporation of India Ltd. is India’s leading integrated multimodal logistics and supply chain solutions provider working hard towards maintaining ESG goals across the industry. The company recently launched a Supply Chain Sustainability Lab in collaboration with IIM-Bangalore at their campus, with a focus on supply chain management. The TCI-IIMB SCSL is a one-of-its-kind centre of excellence in sustainable supply chain practices, dissemination and advocacy. Apart from the lab, TCI’s Safe Safar events across the country, aims to spread awareness about road safety and sustainability norms.

These brands serve as inspiring examples of sustainability in action. Through their commitment to ethical practices, resource conservation, and environmental responsibility, they are making India’s future sustainable and redefining sustainability.

Simpl goes sustainable this World Environment Day; Plans month-long activities with employees

Bengaluru,3rd June 2023: Simpl – India’s foremost 1-tap checkout network – today announced the launch of a month-long campaign to observe World Environment Day and pledge its commitment to sustainability. As part of this campaign, Simpl has eliminated the use of paper cups, ensured waste segregation and energy savings at the workplace, and will be organizing a host of activities during the month to engage employees in sustainable living.

The organization will be switching off all the lights in its 55,000 square feet workplace in Bengaluru from 3:00-4:00 PM on June 5 as a symbolic act of support towards World Environment Day. During the month, employees will engage with an external sustainability champion who will be sharing insights on sustainable living with the employees, which would inculcate incorporating eco-friendly habits in their daily lives. Alongside educating employees and raising environmental awareness amongst them, the activities will include exciting giveaways for individuals contributing to the cause.

“As a committed corporate citizen, Simpl is dedicated to minimising its carbon footprint while actively contributing to the global campaign for combating climate change. Our headquarters are designed to ensure it receives sufficient natural light to reduce dependency on renewable resources and minimise energy usage. Taking this initiative ahead, we are rolling out a month-long campaign on the occasion of World Environment Day with an array of initiatives towards building a greener workplace and driving awareness around sustainable living with our employees. By empowering employees to embrace eco-friendly practices, we remain united in our campaign to facilitate positive change and help create a sustainable world for future generations.” said Sneha Arora, Chief Human Resources Officer at Simpl.

As an organization that caters to the varying interests of employees through several Employee Resource Groups, Simpl has instituted a Sustainability Club to drive peer group conversations and sustainability-focused activities.

Air India Digitalises its Feedback Mechanism to Boost Customer Participation in its New Initiatives

Bangalore, 3rd June 2023 Air India today said that its new, digitalized customer feedback mechanism has received over 140,000 responses in three months, as it continues to enhance its consumer experience across the board. The Net Promoter Score (NPS)-based customer feedback mechanism was adopted in March 2023.

With this digital initiative, Air India has established a comprehensive system to draw customer participation in its ongoing transformation, which enables it to enhance customer experience based on its active feedback.

“The ‘new’ Air India is all about the positive changes that our customers around the world would like to see in their favorite airline, and NPS helps us to move forward in that direction to deliver long-term and sustained improvements. We are overwhelmed by the huge participation from our customers, which shows the trust and love they have for Air India. This brings new energy to our ongoing transformation programme, Vihaan.AI, and we are delighted to have our customers on board with us in these exciting times,” said Rajesh Dogra, Chief Customer Experience & Ground Handling Officer, Air India.

Air India’s new NPS adoption marks a significant shift from a paper-based feedback system to an advanced digitalized interface, reinforcing its commitment to embrace technology to create customer delight. The platform identifies key parameters that influence customer satisfaction at every touchpoint, whether on the ground, on board, or post-flight experiences, effectively capturing customers’ sentiments.

Air India remains committed to achieving excellence in its products and services, and the customer will remain at the center of all new initiatives.