Archives November 2023

New Delhi,20th November 2023: – Sattvik Certifications is pleased to announce that its founder, Mr. Abhishek Biswas, was invited to participate as a distinguished panelist at an event discussing “The Importance of Food Awareness” held on November 16, 2023, at Le Meridien, New Delhi. The event was from 12:30 pm onwards.

The event, organized to shed light on the critical role of food awareness and education in preventive healthcare, featured Mr. Biswas as a key speaker. His session, titled “Preventive Healthcare: Explore how food awareness and education contribute to preventive healthcare. How can a well-balanced diet reduce the risk of chronic diseases?” delved into the crucial aspects of maintaining good health through informed dietary choices.

The esteemed panel included industry leaders and experts committed to promoting health and well-being: Ashwin Bhadri – CEO, Equinox Lab, Pawan Agrawal – CEO, Food Future Foundation (former CEO, FSSAI), Dr. Manan Vora – Health and Wellness Influencer, Revant Himatsingka – Health and Wellness Influencer (famous for Bournevita sugar content exposure), Dr. Aditi Hooda Sangwan – Clinical Nutritionist, Dr. Shubhank Singh – Medanta Doctor, and Chahat Aggarwal – Poorna Satya CEO

The event provided a platform for these luminaries to share insights on preventive healthcare and the integral role of food awareness in reducing the risk of chronic diseases.

“Mr. Abhishek Biswas, a prominent figure in the industry, extends heartfelt congratulations to “Poorna Satya” for their commendable efforts in promoting a vision aligned with Sattvik Certifications. Emphasizing the crucial role played by Sattvik Certifications, Mr. Biswas highlighted their significant contributions in bridging industry gaps through comprehensive Food Safety Management and Supply Chain Management. Notably, he praised the certification’s role in providing Labelling Clarity, effectively distinguishing between Vegetarian, Vegan, and Jain products—an invaluable service to discerning consumers.”

To add more to it “Mr. Biswas underscored the pivotal point that, unfortunately, the importance of balanced nutrition and the right food combinations has been overlooked in educational curricula since adolescence. He acknowledged Sattvik Certifications for addressing this gap and playing a vital role in promoting healthier eating habits. In particular, Mr. Biswas commended Poorna Satya for its dedication to creating consumer awareness regarding nutritional values. He expressed appreciation for the brand’s commitment to making consumers more conscious of their food choices and the profound impact these choices have on their lifestyle.”

Poorna Satya’s proactive approach in fostering a culture of nutritional awareness aligns seamlessly with Mr. Biswas’ vision for a healthier and more informed society.

Kolkata, 20th November 2023: Kolkata-based start-up “KOZYNAP” has raised an un-disclosed amount in its “seed round”. Round was led by Singapore-based Institutional Investor- BeyondSeed Venture Solutions Pte. Ltd (“BeyondSeed”). Other investors in the round include founding members of India-based unicorns and soonicorns, and a marquee Investment Banker from Dubai.

KOZYNAP specializes in manufacturing mattresses which are customized as per individual’s needs on the basis of an individual’s orthopaedic concerns, age and body composition,thusensuring optimum support and comfort levels for the end users.

Speaking about this investment, Kuldeep Mirani, Co-Founder, CEO Beyond Seed said “We have invested in KOZYNAP, because we see a huge need-gap being addressed by the company with its unique consultation-based approach for mattress purchase, which is best suited for an individual. We have not come across any player in the mattress industry, which provides such customised solutions. Another reason for backing this venture is the strong founding team with diversified experience and skill-sets, a necessity for a company to go into higher orbits”

KOZYNAP mattress brand is an outcome of rich experience of three seasoned professionals – Rajesh Singhal, Chinmoy Mallick and Sandeep Sanyal. The idea of KOZYNAP brand firmed in a series of brainstorming sessions during lockdown. KOZYNAP offers a unique process which gives the “convenience &cost benefit of online purchase” combined with touch-feel experience of offline purchase, making the whole process and experience of buying a right mattress very convenient and pleasant.

“Capital raised in this round will be used to increase KOZYNAP’s presence in metros and Tier 1 cities, new product development, enhancing IT infrastructure and Brand building. Our endeavour is to offer premium Mattress at a substantially lower price by implementing lean management and increasing cost efficiency in production, inventory management, supply chainand logistics and pass on the benefit to end customer” said Co-founder Chinmoy Mallick, an IIT-IIM (L) alumni having 20 years’ experience in Investment Banking and Strategic Planning.

Giving insights about the industry trend, Kuldeep Mirani, further added that “Mattress industry is at inflexion point in India and is shifting towards organised sector and the demand for quality and innovative products is on the rise. With increasing awareness about health and the relevance of sleepand sleep products for good health, people are now looking for quality mattress and are opento investa few thousands more for a good mattress.

“Mattress as a product is as personal for an individual as an eyewear. Every individual spends about 8-9 hours on their mattress, practically one-third of the life is spent on mattress, but still very few people have awareness and exposure of what type of mattress to buy. There are more than 20 different types of materials from which the layering of mattress can be done, each having different utility and physical property. Our team understands the requirement of the customers and advise the optimum layering best suited for them. We offer customisation options for mattress layering, shape, size, thickness, firmness level, style and fabric design, all while staying within customer’s budget” said Co-founder Rajesh Singhal, having 25 years of experience in Branding, Marketing and Channel Management. Speaking about the future strategy, he said “Product innovation and product enhancement is a key focus area for KOZYNAP. Customers love our Orthopaedic mattress and Natural Latex Mattress. These are the fastest selling product ranges of KOZYNAP. We will increase our presence in Modern Retail and in Exports segment too.”

New Delhi,20th November 2023: Pee Safe, India’s largest and fastest-growing personal hygiene and wellness brand, has launched “Hygeine Ki Aadat” an awareness campaign for the World Toilet Day, aiming to inculcate the importance of safe hygiene.

World Toilet Day is celebrated on 19th November each year to inspire and raise awareness to tackle global sanitation crises. The World Health Organization established this day in 2001, and the theme for this year is – Accelerating Change.

The Pee Safe campaign contrasts with other advertising, which mainly revolves around scaring consumers about the dangers lurking beneath their bottoms and is instead about spreading awareness of better hygiene practices and preventing the risk of infections such as UTIs and E. coli.

With the campaign, Pee Safe wants to make people aware of products such as toilet seat sanitizer sprays, toilet seat covers, and stand-and-pee devices, which allow you to pee in public toilets with ease. Holding pee can increase the risk of UTIs, and using unhygienic toilets can increase the risk of toilet-borne infections. As per a report by IndiaSpend, about 50% of women contract UTI in their lifetime, and it is majorly due to unclean toilet seats and unhealthy practices.

The campaign with the tagline “Hygiene ki Aadat” talks about accelerating changes, and one can form safe and hygienic toilet habits in just 21 days. The campaign also highlights that the change needs to start by teaching safe and healthy toilet practices among kids right in their formative years.

Speaking about the campaign, Vikas Bagaria, Founder and CEO of Pee Safe, said, “Toilet hygiene in India has come a few steps forward, but we still have a long way to go. The Swachh India Mission has had a huge role in increasing awareness, creating infrastructure, and educating people about the importance of hygiene and sanitation and its impact on health and livelihoods.”

Initially launched in 2013 with just one product, a toilet seat sanitizer by Vikas Bagaria and Srijana Bagaria (husband-wife duo) out of a personal incident, Pee Safe has evolved into a comprehensive personal hygiene and fast-moving consumer goods (FMCG) brand.

In the past six years, the company has diversified its product range to encompass various personal hygiene categories, addressing the needs of girls from puberty to menopause. This expansion includes providing intimate hygiene products such as reusable pads, tampons, menstrual cups, and more. Pee Safe has gained recognition as one of the frontrunners in personal wellness.

Redcliffe Hygiene Private Limited owns Pee Safe. It is backed by Natco Pharma Limited, a leading pharmaceutical company, Rainmatter Health, Nithin Kamath, and Nikhil Kamath, founders of Zerodha and Alkemi Growth Capital.

Kolkata, 20th November 2023:: iLEAD in collaboration with the US Consulate General, proudly hosted The Jefferson Junior Debates 2023 at the American Center, Kolkata. This intellectually charged event, held on November 17th, brought together some of the city’s brightest young minds to deliberate on the topic, ‘US-India strategic relationship will contribute towards regional stability in South Asia.’

Ms. Anne Vasquez, Consular Chief, moderated the event ensuring a fair and engaging exchange of ideas among the participating students. The distinguished schools that participated in this debate included Assembly of God Church (Park Street), Garden High School, St. Lawrence High School, Don Bosco, La Martiniere for Girls and Boys, Heritage School, DPS Ruby Park, Sushila Birla Girls’ School, M.P. Birla Foundation Higher Secondary School, and more.

The debate showcased the remarkable oratory skills and critical thinking of the students, who passionately presented arguments both for and against the motion. Each participant demonstrated a deep understanding of the complexities surrounding the strategic relationship between the United States and India.

The esteemed judges included Ms. Debdatta Nandwani (Advisor & RH Federation of Indian Export Organisations Founder, East India Trade Advisors), Mr. Juan Clar (Deputy Director, American Center, U.S. Consulate General, Kolkata), and Ms. Somrita Ganguly (Professor, Poet, Literary Translator, Fulbright Doctoral Researcher at Brown University).

After an intense and intellectually stimulating session, Soumadri Bhattacharya from Assembly of God Church, Park Street, emerged as the recipient of the coveted Best Speaker award.

In the overall rankings, DPS Ruby Park secured the first position, earning the prestigious top award. Assembly of God Church, Park Street, and Garden High School claimed the 1st runner up and 2nd runner up positions, respectively.

The Jefferson Junior Debates 2023 not only provided a platform for young minds to express their views but also fostered a spirit of diplomacy, collaboration, and mutual understanding. The event exemplified the commitment of the US Consulate General and iLEAD to promoting educational initiatives that contribute to the intellectual growth and global awareness of the youth.

After the grand Diwali celebrations, Shilpa Shetty, accompanied by her husband Raj Kundra, her two children Viaan Raj Kundra and Samisha Shetty Kundra, close friend Akanksha Malhotra Aggarwal and her family embarked on an enchanting post-Diwali retreat at Kuda Villingili.

Nestled amidst the luxurious backdrop of pristine beaches and turquoise waters, Kuda Villingili offered Shilpa and her family an unparalleled retreat that felt like a home away from home. The resort’s idyllic setting and top-notch amenities allowed the family to unwind and indulge in the lap of luxury.

“I have to say, Kuda Villingili Resort truly stands out as one of the best resorts in the Maldives. The impeccable staff and the luxurious yet genuinely comfortable ambiance made us feel right at home on this beautiful island. Every moment of our holiday was truly enjoyable. What pleasantly surprised me the most was the exceptional culinary experience at Kuda Villingili. I tasted over 12 diverse types of cuisines, and among them, Spice, the fantastic Indian restaurant, became an absolute favorite. Starting our days with healthy breakfast options at The Restaurant added a delightful touch to our mornings. The resort’s massive swimming pool quickly became our go-to hangout spot; it’s perfect for families. Kuda Villingili wasn’t just a place to stay; it became the backdrop for lasting memories of an ideal family holiday filled with love and laughter, and we can’t wait to come back soon,” she said.

Vijayawada: 20th November 2023: Ankura Hospital, a premier hospital for women and children celebrated the Light of Life with Preterm babies and their families on the occasion of World Prematurity Day. Preterm birth (before the 37th week of pregnancy) is the leading cause of death in children under the age of five. Each year, about 15 million babies worldwide are born preterm, that is about 1 in 10 children. This day is intended to increase awareness about pre-term deliveries and the concerns of pre-term babies and their families.

The celebration of World Prematurity Day at Ankura Hospital included a felicitation of all the doctors, nurses and other support staff who were a part in saving the lives of pre-term babies.

The real heroes were preterm babies and their parents were invited for the program at Ankura Hospital.And altogether celebrated the success.

So far Ankura Hospital has saved lives of over 250 preterm babies and has a 98% success rate in handling preterm deliveries. These cases highlight the fact that Ankura Hospital is equipped with a team of expert doctors trained to handle all kinds of critical cases and provide top-notch healthcare to patients with the help of advanced technology and state-of-the-art infrastructure including all level 3 PICUs, NICUs, Operation Theatres and fully equipped ambulances.

According to Dr. T.V. Vijay Kumar, Medical Director, Ankura Hospital for women and children, Vijayawada, “Ankura Hospital prides itself in handling pre mature births with an above par success and survival rates of the babies. The emphasis of the team is to ensure ‘intact survival’ meaning surviving without major complications related to the brain and other organs, underscores the hospital’s commitment to providing high-quality care to its patients. We also handhold the families in ensuring the normal growth and development of the pre-term babies. We had the parents coming today with the preterm babies whose lives were saved by the team of Doctors, nurses and other support staffs recently and it feels good to see that we are able to bring in the smile of the family members back. We have felicitated those people without whose help saving the lives of the preterm babies would have been difficult- the doctors, the nurses and the other support staff.”

Adding to this, Dr. Krishna Prasad Vunnam, Founder and Managing Director, Ankura Hospital for Women and Children, “Pre-Mature Birth is one of the most common complications during pregnancy, in the present day due to various socio-demographic and lifestyle related issues. Ankura Hospital is equipped with an experienced and highly skilled team of doctors and the state-of-the-art infrastructure to help save lives of premature babies and ensure they have a normal life. We benchmark ourself to the premier global health care institutions in terms of services and survival rates of critical health cases and take pride in the skills of our Obstetricians and Paediatricians in ensuring the ensuring world class services in pre-term births.”

Bagepalli, 20th November 2023: HMSI considers safety of every individual as its priority. It has leveraged its expertise significantly to ensure every ride is safe. To enhance its people-centric approach, HMSI recently held one of its road safety awareness campaigns in the town of Karnataka leaving a lasting impact on the participants. On the green roads of Bagepalli town, in the grounds of BGS Public School, HMSI achieved one of its milestones where it saw an active participation of more than 3000 school students and staff members. The innovative activities such as slogan writing, poster-making contests, road safety quiz, and article writing competition kept the participants engaged throughout the campaign leaving a lasting impact on the participants.

HMSI strongly believes that children are the future of this society and their awareness of road safety at an early stage can contribute to making the roads accident free. It frequently conducts road safety awareness programs that are interactive and engaging, catering to a wide range of age groups, from children to youth and are conducted in schools, colleges, government institutions, and non-governmental organizations.

Since its inception, in the state of Karnataka, HMSI has imparted education to nearly 2 lacs adults and children, focusing on promoting responsible road usage and cultivating safe riding habits.

Honda Motorcycle & Scooter India’s CSR commitment towards Road Safety:

In the year 2021, Honda globally made a vision statement for the year 2050 where it will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles. In India HMSI is working in line with this vision and the Government of India direction of reducing fatalities to half by 2030.

One critical aspect of achieving this goal is inculcating a positive mindset towards road safety in our children by the year 2030 and continuing to educate them thereafter. Road safety education at schools and Colleges is not only to create awareness but to inculcate a safety culture in young minds and turn them to be the safety ambassador. It empowers future generations to become responsible and significantly contribute to a safer society.

HMSI wants to be a company that Society wants to exist and is strongly focusing on Road safety awareness to all sections of society with unique ideas catering to each segment from school kids to Corporates and society at large.

HMSI’s set of skilled safety instructors conducts daily programs at our 10 adopted traffic training parks (TTP) across India and 6 Safety Driving Education Centers (SDEC) to make road safety education accessible to every part of society, and the initiative has already reached over 5.7 million Indians. HMSI’s National Road Safety Awareness program made learning fun yet scientific through:

SCIENTIFICALLY DEVISED LEARNING MODULE: Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on road, riding gear & posture explanation and safe riding etiquettes.

1. PRACTICAL LEARNING: A special training activity on Honda’s virtual riding simulator was executed for all to experience over 100 possible dangers on road before actual riding.

2. INTERACTIVE SESSION: Participants were given danger prediction training known as Kiken Yosoku Training (KYT) which helps in enhancing rider/driver’s sensitivity to danger and ensures safe driving behaviour on roads.

3. EXISTING DRIVERS HONING RIDING SKILLS: Students & school staff members who are already existing riders tested & honed their riding skills through slow riding activities and riding on narrow planks.

Mumbai/Shillong,20th November 2023:: The conclusion of the third edition of the Shillong Literary Festival was marked by a dynamic closing ceremony at the Ward’s Lake, attended by esteemed dignitaries, including the Hon’ble Chief Minister of Meghalaya, Shri. Conrad K Sangma and Tourism Minister Bah Paul Lyngdoh. The festival, which commenced on November 14th, showcased a vibrant blend of literary discussions, book launches, and cultural celebrations, solidifying its status as a premier literary event in the region. As a youth outreach activity, a Capacity Building workshop on Literary Critique was organized at the North Eastern Hill University, (NEHU) Shillong, today.

In a resounding speech, Hon’ble Chief Minister of Meghalaya, Shri Conrad K Sangma underscored the government’s commitment to nurturing literary talent, stating, “Our government aims to encourage the youth to delve into writing, research, and become successful authors. I’m pleased to announce a special fund and program to financially support researchers, writers, and authors in our local language.”

Reflecting on the festival’s success, the Hon’ble Chief Minister shared his experience, stating, “Attended the closing ceremony of the third Shillong Literary Festival, hosted as part of the #CherryBlossomFestival at beautiful Wards Lake. It’s so nice to learn about the array of events including interactive sessions, book launches, open mic for city poets, and creativity contests.”

Curated by Mary Therese Kurkalang, the festival boasted a diverse lineup of over 70 authors, speakers, book experts, and storytellers who engaged in enriching conversations. The event featured captivating book launches, musical and poetic performances, interactive open mic sessions, and intellectual quizzes, providing a multifaceted experience for attendees.

Beyond the literary realm, the festival offered a culinary delight with diverse food stalls showcasing menus from across the state. Visitors indulged in lip-smacking delights, enhancing the overall experience of the literary fest with a culinary adventure.

Renowned authors such as Janice Pariat, Rohan Chakravarty, Sam Miller, Swati Daftuar Jeyamohan, Ankush Saikia, Sanjoy Mukherjee, and others graced the festival, contributing to its success. Their presence added an extra layer of prestige to the event, making it a memorable celebration of literature, culture, and creativity.

The Shillong Literary Festival, with its successful third edition, has once again proven to be a beacon for literary enthusiasts, fostering a vibrant literary community in the heart of Shillong.

New Delhi,20th November 2023: , e-Sprinto, a pioneer in the electric two-wheeler industry, is thrilled to announce a groundbreaking partnership with the iconic charitable organization, Being Human. This exciting collaboration marks a significant step towards promoting eco-friendly transportation and supporting noble causes simultaneously.

Starting in October, e-Sprinto will sell Being Human e-cycles through all its showrooms across the country. This move will make it convenient for consumers to access and purchase these eco-friendly electric cycles via e-Sprinto’s widespread distribution.

Highlighting a strong initial demand, e-Sprinto is pleased to announce that they have already received 100 bookings for Being Human e-cycles, indicating a strong demand for these environmentally conscious vehicles.

e-Sprinto’s mission is to lead the Indian e-mobility sector by offering reliable, performance-oriented, and sustainable products. This partnership with Being Human reinforces their commitment to sustainability and furthers their goal of providing eco-friendly transportation solutions to the Indian market.

With this partnership, e-Sprinto and Being Human aim to encourage more individuals to embrace eco-friendly transportation options, reduce their carbon footprint, and contribute to the betterment of society.

Bengaluru, October 18, 2023: Surya Roshni in its 50th year of operation is one of India’s most respected and trusted brands for Lighting, Fans, Home Appliances, Steel Pipes, and PVC pipes.

As the largest branded manufacturer of lighting products in India, Surya Roshni continues to set the industry standard. It is perhaps the only company in India that invested significantly in the last century in conventional lighting manufacturing excellence and now in this century in the new technology which is energy saving and modern LED Lighting manufacturing excellence. In the past 7 years, Surya Roshni LED lighting has successfully saved an impressive amount of energy for the country.

Surya has yet again invested in R&D to bring out a slew of products specially designed for the upcoming festive season. An epitome is the Platina LED Bulb, which not only illuminates every corner of a room with its wider spread of light but also conserves energy with a product life of 25,000 hours (under rated conditions).

In addition to the all-new energy-efficient Platina, Surya takes pride in launching the bouquet of indoor and outdoor Lighting products including Profile Strip light, Slim Trim & Shine Nxt Downlighter, for beautiful indoor decorations; Jag Mag String light and Sparkle Rope light, for levelling up the outdoor decorations, this festive season.

The company continues to innovate and has launched BEE Star labelled fans which not only save Rs.1000 to Rs.1800 per year per fan (16hrs of daily usage and metro energy tariffs) but also add to the home décor.

Some of the new offerings include Rice Cooker (indicook), Juicer Mixer Grinders (Aspire, Galaxy- i), Heavyweight Dry Irons (Shakti Plus, Bolt), InfraRed and Induction Cooktops, and a range of Storage and Instant Water heaters (Speedy, Insta Hot – 5.5lt).

Speaking on the occasion Mr. Jitendra Agrawal, CEO – Lighting and Consumer Durables, Surya Roshni, said “With immense pride, I applaud Surya’s exceptional team, whose concerted efforts, dedication, and innovation have brought to life, a range of lighting and appliances, that will make the upcoming festival a joyous celebration.”

Understanding the relevance of festivities, the company has adopted a comprehensive 360-degree marketing strategy. This approach involves a series of promotional initiatives across diverse social media platforms, retail outlets, and on-ground activations. These endeavours are aimed at engaging both customers and channel partners, in a meaningful way.

Aligned with the Government’s PLI scheme, the company is making a substantial investment of 25 crores in its technology labs and manufacturing facilities. This strategic move contributes to import substitution, furthering its pursuit of self-sufficiency / atmanirbharta.