Archives November 2023

Hyderabad, November 17, 2023: Former Vice President of India, M. Venkaiah Naidu unveiled a book titled  ‘Live For A Legacy’, a Perspective of a Cancer Surgeon,  Dr. Chinnababu Sunkavalli in a function held at Hotel Daspalla on Wednesday evening.  The book was written as narrated to, Mr Arun Tiwari

Early detection, daily exercise, and eating good food are important for a healthy body and mind.  He told doctors to take time out on weekends and travel to neighbourhoods and rural areas to create awareness about cancer and healthy lifestyles.  People will listen to doctors.

Cancer is not a death sentence anymore. With the latest technology, we need not worry. There are the latest technologies, competent doctors and hospitals available to treat cancer, he said.

He stressed healthy eating habits.  Nowadays kitchens have become inactive and people prefer instant food. If you eat instant food, you will get constant diseases, he said. He stressed eating indigenous food.

I am retired but not yet tired. I prefer going to meetings to get inspired, Venkaiah Naidu added.

We live to leave and what we leave behind will live on in the hearts of those whom we touch with our living. This is as exciting as fearful.   For India to have better cancer survival rates we all need to collectively work to prevent and detect early, said Dr. Chinnababu in his opening remarks.

Death by Cancer has reduced by 33% in Western countries due to early detection, awareness and good technologies and medication, Dr Chinnababu said.

Prof Arun Tiwari the co-author said Dr Abdul Kalam advised him to write a book every year, which I never thought I would do, but it is happening now. This is my 25^th book.  He advised people to follow my elders’ advice.  We become what we are because of our teachers.

The book provides the science behind the evolution of cancer over a hundred years and leaves hope and optimism. It talks about options available for treatment and ways to contain it.  The WHO set the Goal of Cervical Cancer Elimination by 2030 to vaccinate 90% of girls by 15 years of age against the HPV and 190 countries are signatories to the declaration.  One chapter in the book dealt with HPV Vaccine human papillomavirus).

 More than 190 countries are signatories to this declaration and have committed to the achievement of the Targets, set as follows: The first is for 90% of girls to be fully vaccinated against the human papillomavirus (HPV) by the age of 15 years.

The book establishes the purpose of life as a legacy, introduces the science behind cancer in a conscious and easy-to-understand manner, oversees present and emerging treatment scenarios and takes away the fear of the dreaded malady of cancer.

Dr. Chinnababu Sunkavalli is a Robotic Cancer Surgeon, researcher and social entrepreneur. He has crafted a spectrum of legacy already from cutting-edge cancer treatment to emerging bio-pharmaceutical research to mobile cancer diagnostics units in rural areas.

Prof. Arun Tiwari is a former missile scientist, a pioneer of civilian spinoffs of defence technology in India, an earnest pupil of Dr APJ Abdul Kalam, the 11th President of India and the co-author of his autobiography Wings of Fire, celebrated as a modern classic. This is his 25th book.

The Foreword of the book is written by Bart S. Fisher, an International Attorney and Philanthropist.  He is working with Dr Chinnababu Sunkavalli and the Grace Cancer Foundation to establish a bone marrow transplant registry in India as a resource to treat marrow failure diseases such as leukaemia and thalassemia.  He writes Cancer which remains unconquered now is likely to turn in future into another chronic disease rather than a fatal one taking lives.

Dr Chinnababu has made developing an affordable HPV vaccine a part of his legacy.  I will be supporting it in due course, Bart S. Fisher wrote in the preface.

Bart writes that it is a must to read books, not only medical fraternity but everyone whom the cancer touched in some way or the other.   The book offers a positive outlook for the future of cancer treatment.

The message of the book is abundantly clear to make society get involved in the cancer treatment of the poor and their rehabilitation, he added

India has the tradition of taking care of the boor by the affluent, But there is some slippage and the book rightly highlights this issue.

What succeeds in India can become the template for the rest of the developing world, Bart stated.

It is difficult for medical professionals to write a book as time is scarce for them.  A book like this is only written occasionally writes Dr Rajendra Achyut Badwe, Director of Tata Memorial Centre, Mumbai in an introduction to the book.  Cancer is now conquered in terms of mortality and might become chronic in future.  It would be even curable, he writes.

The book published praises received from different walks of life. Notable among them is Venkaiah Naidu, former Vice President who said cancer is a societal disease that affects everyone and all must support patients to mitigate their pain.

Another noteworthy praise is from Dr. Dattatreyudu Nori, a noted Indo-American radiation oncologist said that the book will inspire the next generation of Cancer Surgeons.

Dr G. Surender Rao, Managing Director of Yashoda Hospitals heaped praise on Dr Chinnababu as a shining star of Yashoda’s galaxy.  He has a great mix of medical skills and team building. For us, our legacy is leading cancer treatment in India and this book points to the way ahead.

Dr Pavan Gorukanti, Director of Yashoda Hospitals, who was the guest of honour added that Hyderabad is the hub for the best of the best medical care and medical devices for cancer and Oncologists, the book is a great contribution to the profession, he added. 

Dr. Gullapalli N. Rao, Founder-Chair of LV Prasad Eye Institute adds that the book candidly presents the science of cancer to dispel fear and create awareness that it is just another disease that can be tackled and defeated.

Another important message of the book is “Cancer is the most curable chronic disease.  But it is more often fatal as well”.

The book is divided into four sections—Becoming, Science, Treatment and Containing Cancer.  It has 24 chapters.

The 292-page, hardbound English book is published by Sakal Publications. It is written in easy-to-follow language.

 The launch was graced by over 200 who’s who of the medical fraternity of the city.

Bird Airport Services will commence to provide ground handling services to SriLankan Airlines’ aircrafts and passengers from November 1st, 2023. SriLankan Airlines is the largest operator of international passenger flights at Chennai International Airport and connects Indian passengers to the rest of the world through its well established international destinations.

Bird Group, one the largest and most diversified groups has pioneered the aviation services, travel, hospitality and retail industries in India for over 52 years. Bird Group’s ground handling entities, the largest private ground handling network in India, provide world class aviation services across 21airports, handling more than 4500 flights a month and have been awarded a ground handling concession at the Chennai International Airport. This marks a significant milestone in the company’s continued growth and commitment to delivering exceptional services.

The scope of ground handling concession, includes the right and the duty to provide, the following services to all domestic & international airlines:

• Passenger handling services (departure, arrival including lost and found and special assistance, including passenger and crew transportation between aircraft and airport terminal).

• Baggage handling (baggage sorting, preparation for delivery into flights, loading into and unloading from devices, transport to reclaim area, transfer baggage, baggage tracking and reconciliation).

• Ramp handling services (marshalling, cooling and heating, ramp to flight deck communication, loading and unloading, aircraft starting, safety measures, moving of aircraft, cabin & utilities cleaning, cargo ramp handling and storage of ULDs.

Following a rigorous tendering process in 2022 (in which more than 10 international players had participated), which focussed on benchmarks in industrial know-how, current international operations, best practises, reliability, safety procedures and quality standards, the Airports Authority of India (AAI) awarded Bird Airport Services, a long term ground handling concession to develop and operate a state-of-the-art ground handling operation for both domestic and international airlines at Chennai International Airport.

“As we embark on this new venture, Bird Group’s commitment to excellence remains unwavering. The company has made substantial investments in equipment, employee training, and facilities to enhance safety, sustainability, and performance. This includes upskilling new employees, implementing a digitalized aircraft turn-around process to improve efficiency and safety, and investing in state-of-the-art electric Ground Service Equipment (GSE) equipped with IoT and advanced safety features. Bird Airport Services is excited to bring its expertise to Chennai Airport, and we are dedicated to delivering exceptional ground handling services to all airlines and passengers,” said a spokesperson, Bird Airport Services.

Amethyst presents the latest Kantha and Bandhani collections by designer Sunita Shanker in the price range of Rs.4,950/- onwards from 11.00am to 7.30pm from November 22nd, 23rd and 24th 2023 at The Folly, Amethyst, Whites Road, Royapettah, Chennai. Ph : 7338899176 / 8056018886

Designer Sunita Shanker will be available for a telephone / email interaction prior to the event and will be available for face-to-face interactions from November 21st to 23rd, 2023. In case this interests you, please do let us know and we will be happy to coordinate.

Tangible Memories: Kantha

Transformation is a powerful way to preserve memories as a tangible reminder of the past and experiences shaping lives.

Retracing the traditional practice of art of Kantha for up-cycling old textiles and making utility articles. An initiative was taken to work with skilled Kantha artisans in rural Bengal to breathe new life into a collection of old sarees. These old sarees, once used as offerings to deities in temples, were collected over the past five years, in an effort to retain their cultural relevance. A cohesive team of Karigars painstakingly worked in harmony, transforming a piece of textile into wearable art.

A thorough sorting was followed by a cleaning process for-the removal of vermillion & turmeric stains. In due course of time they were hand dyed in deep tones of plum, blue, midnight green and black. Followed by restoration by skilful hands. Then a creative team of women artisans in Bengal worked their magic into the textiles. Eventually, remodelled and shaped into classic wear, like Jackets and dresses. These textiles have been imbued in cultural importance and are tangible reminders of experiences, traditions and identities.

Quintessential Bandhani: Flowing Rhythm

The theme for the edit is based on the rhythm in which the fragrant branches swing in gentle breeze, with a few sprigs solitary afloat, creating patterns. An ongoing engagement with the craft creating synergy in innovation and the traditional practice. The Interplay of dots in rows, clusters, placed consecutively or singularly, big or small forming patterns. The evolution of creative vocabulary stems from understanding and working with the existing traditional techniques. Bandhani enhances the beauty and adds cultural value to the collection.

The collection comprises jackets, dresses, tunics, cropped tops, shirts, skirts, trousers, camisoles, overlays; each piece can be worn in multiple ways, coordinated with the pieces in the collection or as an individual prefers.

Gurugram, 17th November 2023: PickMyWork, a gig platform that assists digital businesses to acquire end users (individual users and merchants), has announced an extraordinary surge in the earnings of its gig workers in the festive season of 2023. Comparing data from 2022 to 2023 reveals an astounding 48% increase in the overall income of PickMyWork’s dedicated gig workforce. Additionally, the platform has witnessed an impressive 160% surge in the number of partners enjoying higher monthly earnings.

In parallel, PickMyWork takes immense pride in its dedication to empowering female partners. PickMyWork is showcasing a remarkable 105% growth in the number of active female partners on their platform in just one year.

Mr. Vidyarthi Baddireddy of PickMyWork, expressed his enthusiasm about the platform’s success, stating, “At PickMyWork, we are thrilled to see our gig workers’ earnings grow significantly during this festive season. We’re not just celebrating numbers; we’re celebrating the stories, dreams, and ambitions of every gig worker who is part of the PickMyWork family. As we commemorate this remarkable feat, we remain committed to creating more opportunities, fostering financial empowerment, and spreading joy to our gig workers and partners. The future holds even greater prosperity for all.”

Founded in 2019, PickMyWork operates on a Pay-per-task model with an exceptionally low Customer Acquisition Cost (CAC). It was born out of the founders’ vision to empower the Indian youth to complete sales gigs for internet companies, offering the promise of 3X earnings per hour compared to traditional delivery gigs. The platform sources, trains, and manages agents who act as intermediaries between the company’s internet products and potential customers. By listing their products on the PickMyWork mobile app, companies tap into a network of motivated gig workers who actively promote and sell their offerings. Following the successful sale, the agent’s wallet is credited accordingly.

As more festivals approach by the end of 2023, PickMyWork remains steadfast in its commitment to empowering gig workers, boosting their earnings, and fostering a thriving gig economy in India. The PickMyWork team eagerly anticipates even greater success and prosperity for the partners in the years ahead.

Bengaluru, India —17th November 2023: — Agora, Inc. (NASDAQ: API), a pioneer and leading platform for real-time engagement APIs, has announced its RTE Telehealth webinar event, designed to help healthcare professionals chart the course toward a future where state-of-the-art technologies will transform the way we deliver and receive healthcare and drive better patient outcomes. The virtual event will examine how augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) are transforming telehealth, highlighting their potential to enhance the entire healthcare experience from research, training and general workflows to diagnosis, treatment, and patient education.

The telemedicine market is projected to grow to $450 billion by 2032. As telemedicine breaks down geographical barriers and makes healthcare more inclusive, it’s expected to become an integral component of the medical industry, signaling a paradigm shift in how medical services are delivered and experienced. Integrating AR/VR and AI holds tremendous potential to revolutionize the telehealth industry, transforming medical training, patient diagnosis and education, and enabling greater personalization and collaboration through data-powered insights and highly immersive simulated environments.

“The integration of AI and AR/VR into telehealth is not just an upgrade—it’s a breakthrough,” said Wyatt Oren, Director of Telehealth at Agora. “These advancements promise to redefine accessibility and efficacy in healthcare, paving the way for a future where distance and resources are no longer barriers to quality patient care, offering unprecedented accessibility and creating immersive training platforms for medical professionals. With AR and VR expanding access and enriching training, and AI enhancing doctor-patient connections in real-time, we’re witnessing a new age of medical collaboration and innovation.”

RTE Telehealth will unpack how AI’s data-driven insights and the immersive capabilities of AR/VR have advanced the industry through two informative sessions. AR/VR in Telehealth will discuss AR/VR’s role in offering engaging patient education, remote surgical assistance, and improving care delivery, while AI in Telehealth will address the cost-effectiveness and accuracy of AI applications in virtual consultations, transcription, translation, and the Internet of Medical Things (IoMT).

Lending their expertise to the series is a panel of distinguished speakers, including:

• Pearly Chen, Vice President, HTC VIVE
• Gil Margolin, Chief Technology Officer, Talkspace
• Christopher Brickler, CEO at MyndVR
• Chris Mathew, Chief Growth Officer at Sniffle
• Chris Olson, Strategic Advisor, Canary Speech
• Daniel Andreev, Co-Founder and CPO, PsyTech VR
• Wyatt Oren, Director of Telehealth at Agora
• Max Randall, Account Executive at Agora

Through their collective insights, speakers will clarify the roles of AI and AR/VR in telehealth, highlighting the technological nuances and potential benefits of these innovations, thrusting healthcare delivery into a new era of accuracy and patient immersion. Together, these technologies are making top-tier care more accessible and cost-effective, and ensuring that it is delivered with unparalleled precision and performance.

India 17th November 2023: PVR INOX, the largest and the most premium cinema exhibition company in India, has joined hands with Mondelez India’s Cadbury Celebrations brand to introduce their campaign #MyBirthdaySong, which leverages a remarkable new-to-market tech to personalize birthday songs. The collaboration will provide yet another way to make birthdays special by bringing the extraordinary AI tool to bigger screens wherein cinemagoers will be able to express their heartfelt birthday wishes in the most unique way possible.

The partnership between Cadbury Celebrations and PVR INOX marks an industry-first achievement that seamlessly blends the magic of Cadburys Celebrations’ #MyBirthdaySong with the innovation of PVR INOX’s advanced new-age cinema technology. This groundbreaking partnership introduces a personalized user experience that is truly one-of-a-kind, made possible by harnessing the power of artificial intelligence (AI) and cutting-edge cinematic technology. This signifies a paradigm shift in the way birthdays are celebrated, offering a harmonious fusion of technology, entertainment, and confectionery.

To put this to action, movie buffs can open the PVR or INOX app to book movie tickets. After the tickets have been booked, the user sees a banner pop up in the offer section. The user clicks on the banner and is taken to Cadbury Celebrations microsite- https://cadburymybirthdaysong.com. The custom platform then asks users to share information about what makes the person so special to them, such as nicknames, anecdotes, and prized memories. The digital tool then creates custom birthday song lyrics embellished with these details. Users can also set the song to their preferred music genre, including options such as rap, hip-hop, and classical.

But the twist is, this partnership has added another interesting leg to Cadbury Celebrations’ campaign- the creative masterpiece/personalized song will then be unveiled on the big screen, transforming the user’s message into a larger-than-life celebration to create a truly unforgettable magical experience.

This serves as a compelling testament to the cinema industry’s remarkable embrace of technology and data-driven approaches. Over time, cinema advertising has transcended its traditional roots to become a data-rich medium, seamlessly integrating technology-based solutions and fostering interactive user experiences.

Speaking about the partnership, Gautam Dutta, Co-CEO, PVR INOX Ltd. said, “At PVR INOX, we are constantly exploring ways to elevate the moviegoing experience for our patrons. Our partnership with Cadbury Celebrations is a testament to the power of data and technology which we have been using effectively to scale data-driven marketing and build hyper-personalized experiences for our consumers. It is further a step forward in bringing about evolution in cinematic experience and we believe that this will usher in a new era of personalized and immersive experiences for customers and make every visit to PVR INOX cinemas an unforgettable one.”

Further, Nitin Saini, Vice President, Marketing, Mondelez India, said “Our partnership with PVR INOX will add yet another leg to personalize the birthday experience for every consumer. It seamlessly aligns with our brand proposition of making every occasion special, and with #MyBirthdaySong we will be able to do that throughout the year. We hope this partnership will help our consumers to elevate birthday celebrations and make the surprise larger than life. We are super excited to see how this turns out.”

This remarkable partnership combines the best of AI and cinematic excellence of Cadbury Celebrations and PVR & INOX respectively, to create an unparalleled celebration experience. It’s a celebration experience like no other, and it’s sure to create cherished memories for years to come.

New Delhi, 17th November 2023: Leading edge AI chipmaker Kinara, Inc. and advanced video AI analytics developer Mirasys (India) are combining forces to reshape edge-based video analytics. According to IDC, video analytics market is projected to grow to $6 billion by 2027, owing to the abundance of video cameras and key use cases across multiple markets. This collaboration is set to provide real-time edge-based video analytics solutions in the smart retail and banking sectors. As part of the integration, Kinara’s Ara-1 modules are embedded in the Mirasys’ embedded x86 platforms, the size of a set-top box.

Kinara’s Ara-1 Edge AI processor, renowned for its unmatched performance, power efficiency, and its ability to support advanced AI at edge devices, merges seamlessly with Mirasys’ cutting-edge analytics applications. This provides an unparalleled solution that empowers industries to perform real-time video analytics directly at the edge. The solution seamlessly meshes with existing POS systems, inventory databases, and CRM tools, making implementation hassle-free for retailers. This partnership opens a plethora of opportunities and provides client an opportunity to use the power of AI with low total cost of ownership and fastest return on investment. Customers can expect enhanced performance, reliability, and security in their video surveillance systems, bolstering their overall effectiveness. By processing video data at the edge, this collaboration also leads to reduced bandwidth and storage costs, optimizing resource utilization. Moreover, the integration of advanced analytics and insights derived from video data through AI and machine learning empowers businesses with valuable data-driven decision-making tools. Finally, the partnership is flexible and adaptable, offering customized solutions tailored to a wide array of use cases, including smart city initiatives, traffic management, retail, banking, hospitality, and more, making it a versatile and valuable addition to various industries.

Elaborating further about the initiative, Mirasys (India) MD Arindam Das Sarkar said, “We are thrilled to announce our partnership with Kinara, aiming to deliver innovative Artificial Intelligence solutions to our customers. This collaboration leverages our strengths in AI and edge computing, allowing customers to access AI benefits without the need for extensive infrastructure investments, ensuring sustainable AI goals. Exciting times lie ahead for our joint endeavors.”

Kinara’s CEO Ravi Annavajjhala echoed the sentiments saying, “This partnership with Mirasys opens up new and exciting possibilities for edge-based video analytics in what is becoming a very dynamic market. By combining Kinara’s high-performance Ara-1 chipset with Mirasys’ innovative applications, we can enable businesses of all sizes to leverage the power of AI for enhanced safety, security and operational efficiency.”

Mirasys (India) offers a full-featured video analytics and trusted video management system for businesses across a wide scale. The supported technology is ideal for diverse set of applications. For example, retailers can optimize shelf space, detect shoplifting, help with wayfinding, count the crowd in their stores and optimize shoppers’ journey. While automation of tasks such as inventory checks and alerts for restocking can streamline store operations and reduce manual workloads, tailored in-store experiences, timely assistance, and optimized store layouts can enhance the customer experience. Edge processing not only minimizes data transfer needs and enables these use cases, it also leads to energy savings and a reduced carbon footprint.

Hyderabad, 17th November 2023: Pennar Group, a leading value-added engineering products and solutions company, has bagged orders worth INR 669 crores across its various business verticals.

The PEB vertical has received orders from RLR Infra, SNJ Distilleries, Antariksh Group, Taiin Infra, Power Mech Projects, SR Enterprises, TVS Sangli, and MSR Assets.

The Ascent Buildings, USA vertical has received orders from Red Hot Buildings, Tarheel Buildings, Joiner Construction, T&D Concrete, Tifton Buildings, Dunn Buildings, PS West Construction and JA Street.

The ICD vertical has received orders from Ashok Leyland, Yamaha, Emerson, Endurance, Haldex, Wabco, Tecumseh, SI Airspring, Kone, Fujitech, Schwing Stetter, INEL, Hydraulics, Elkhart, Kone, Sicor, Venus, Fleetguard, and Jost.

The Railway’s vertical has received orders from SAIL Rites, ICF, Titagarh, Texmaco, Wabtech, and Oriental

The Tubes vertical has received orders from ALF Engg, GI Auto, Patton Intl, Toyota Boshoku, Oriental Electrical, Nu-way Hea Transfer, AE Engineering, Fine Components, Hi Esteem, Sigma Electric, Rajsriya, Mohan Industry, Steel Tubes Investments, Scot Industries and Marimba Auto.

The Steel vertical has received orders from Saint Gobain, Waree, Thermax, VECV, IFB Industries, L G Balakrishnan, Johnson Lifts, Bimetal Bearings, Navayuga Engg, VRL, Primex Plastics and JM Frictech.

New Delhi, 17th October 2023— Makoons, a leading name in early childhood education and development, celebrated Children’s Day with boundless joy and enthusiasm, spreading smiles and laughter to every corner of India. Across all its branches, Makoons brought the magic of childhood to life, exemplifying the essence of this special day.

Children’s Day, celebrated on November 14th, is a day to cherish the innocence, creativity, and boundless potential of our youngest generation. Makoons Play School, with its commitment to nurturing young minds, embraced this day with open arms, making it a memorable and joyous occasion for children at every branch.

A Day of Fun and Learning: Makoons Play School transformed its campuses into vibrant wonderlands, filled with exciting activities and learning opportunities. The children participated in games, storytelling sessions, arts and crafts activities, and more, all designed to spark their imaginations and celebrate the spirit of childhood.

Vijay Kumar Agarwal, Founder, and CEO of Makoons Group of Schools, expressed the significance of this celebration, saying, “Children are the future, and nurturing their curiosity and creativity is at the heart of what we do at Makoons. Children’s Day is not just a celebration but a reminder that every day is an opportunity to inspire, educate, and fill their hearts with wonder.”

Makoons also encouraged parent-child bonding by inviting parents to participate in various activities and games. The day served as a reminder of the importance of the parent-child relationship in a child’s growth and development.

The Children’s Day celebration at Makoons was a grand success, leaving a trail of giggles and cherished memories. It showcased the commitment of Makoons Play School to provide a nurturing and stimulating environment for young children, enabling them to explore, learn, and grow.

Makoons Play School is not just a place of learning but a community that celebrates the joy and wonder of childhood every day. The Children’s Day celebration exemplifies this spirit, reminding us all to embrace our inner child and continue to learn, grow, and cherish the world around us.

 17th November 2023: UK-based footwear brand FitFlop, known for creating the most comfortable footwear in the world launches a brand-new campaign titled ‘For People Who Move’. The campaign showcases compelling stories of individuals who challenged the status quo, shattered boundaries, and etched their legacy with determination. In their relentless pursuit of excellence, the campaign showcases that FitFlop is the ideal footwear of choice for those who are constantly on the move –a companion that seamlessly combines style and comfort.

The new campaign series features five icons who have carved a niche for themselves: Akhil Akkineni, a popular actor who has been committed to carrying forward the legacy of his craft, Nandini Bhalla, editor-in-chief at one of India’s renowned fashion magazine known for her avant-garde ideas, editorials and conversations that propelled the fashion industry in progressive directions, Anshuka Parwani, a celebrity wellness expert who rebuilt her life, Joseph Radhik, a celebrity wedding photographer with a knack for turning ordinary moments into the most extraordinary memories; and Vedant Lamba, a startup founder who has established a business in the sneaker space. All of them sport versatile styles from the brand’s latest collection, ergonomically crafted to keep them on the move.

“With the narrative of ‘For People Who Move’, we want to narrate stories of icons who move the world forward in their extraordinary ways and broke through boundaries. We hope this campaign inspires people to be on the move, challenge limits and forge new paths. Whether you move behind the scenes with courage, defy all odds, steer important conversations, or preserve a legacy, FitFlop provides you with footwear that blends comfort and style seamlessly. FitFlop’s footwear range is not only fashion forward but also engineered with technology to provide exceptional comfort for those who are constantly on the move.” said Deepika Deepti, Senior VP Marketing at Metro Brands Ltd.

The campaign traces inspiring stories through candid camera movements, immersing viewers in their lives. FitFlop stands as a pillar of support for these dynamic go-getters. With its unique technology and comfort, it aids them in carving a legacy. Each of these five personalities breathe life into the brand’s fundamental ethos, spotlighting diverse dimensions of motion and transformation within their respective domains.

Fitflop offers a diverse collection of footwear, loved by global icons. From statement sandals to classic white trainers, ballet flats and beach flip-flops, easy sliders, and everyday shoes, each Fitflop style features ultra-comfortable underfoot technology with three levels of targeted cushioning to make the user feel energetic and perform their best every day and everywhere. Fitflop’s product offering is enhanced with the brand’s signature All Day Comfort Technologies- MICROWOBBLEBOARD™, SUPERCOMFF™, ANATOMICUSH™, ANATOMIFLEX™, iQUSHION™, DUOCOMFF™, DYNAMICUSH™, NEODYNAMIC™, WONDERWELLY™ and CUSHX™.

Other than the 8 exclusive brand outlets, FitFlop in India is also available to shop across 200+ multi brand outlets, online marketplaces, and at www.fitflop.in